Ears Highlighting the Stories and Music That
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MEDIA KIT Build Your Business with a Powerful WGBH Sponsorship TELEVISION • RADIO • DIGITAL • ADDITIONAL PLATFORMS Build a Powerful Multimedia Sponsorship “ Our clients are ecstatic about our support with WGBH of WGBH. It’s been the most positive thing WGBH offers companies the opportunity to align their brand with the nation's that we’ve done in 44 years and we are flagship public media organization. WGBH offers sponsorship on all these going to continue. ” platforms to extend your reach, and sponsor messages stand out in our LEGACY FINANCIAL uncluttered environment. Paul Mauro Managing Partner Local Corporate Sponsorship ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship 2 Local Corporate Sponsorship Associate Your Brand with the Television Best Television on Television For the 17th year History, drama, news, public affairs, science, nature, lifestyle and children’s programming— WGBH in a row… television offers an unparalleled array of award-winning programming and sponsorship opportunities. Customized sponsorships meet your marketing goals Program sponsorships: From Nova and PBS NewsHour to Simply Ming and Sesame Street, align your brand with an iconic program and engage its loyal audience. Genre sponsorships: Sponsor a program genre to target audiences that have a passion for arts, Marketing & Research Resources, Inc (M&RR), news, cooking, or children’s programming. Jan 2020 Run-of-schedule sponsorships: Broaden your reach to the valuable public TV audience with a run-of-schedule sponsorship across a wide range of quality programs. Quality Reach the valuable WGBH audience PBS viewers are more than 2X as WGBH viewers are more likely to have: likely to believe that PBS sets the standard for television versus the Investments in money market funds MARKET AVERAGE 137 cable networks. Contributed to an arts/cultural 135 organization in the past 12 months Impact How to read: 44% of PBS viewers are more likely Investments in mutual funds 132 Compared to the to average Boston Adult buy a product or service from Own a home valued at $1MM+ 124 18+, PBS viewers are a PBS sponsor than from an 37% more likely to advertiser on a broadcast network. have investments in Attended a dance/ballet performance 114 in the past 12 months money market funds. Source: Lightspeed Research/SGPTV Viewer Source: Scarborough–Boston Metro 8/17–8/19 WGBH M–Su 4am–2am Attitudes & Behaviors Study, March 2018 Local Corporate Sponsorship ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship 3 Local Corporate Sponsorship Reach a Loyal and Enthusiastic Audience of Classical Music Lovers 99.5 Classical Radio Boston connects with listeners in Boston and the surrounding area by playing music to accompany a busy, rich lifestyle. The region’s only 24/7 classical music station, WCRB attracts a valuable and hard-to-reach audience of classical music fans. These well-educated, affluent consumers are listeners your company wants to reach! WCRB devotes more time than any other station in the country to Featuring broadcasts froM Symphony Hall and broadcasts by local arts organizations, with more than 50 full-length broadcasts by the Boston WGBH’s Fraser PerforMance Studio Symphony Orchestra, along with other concerts recorded and produced by WCRB by the Handel and Haydn Society, the New England Conservatory, the Boston’s Children’s Chorus, Rockport Music, the Steinway Society Piano Competition, the Cantata Singers, The Boston Early Music Festival and others. Unique to ‘CRB in the public radio space, sponsors have the ability to air either 15- or 30-second messages in 99.5’s uncluttered all-classical environment. Listeners of 99.5 Classical Radio Boston are Audience Composition Affluent Listeners more likely in the past 12 months to have… In comparison to the average of WCRB’s audience 48% adult in the Boston market, is A35–64 Attended a symphony MARKET AVERAGE 208 listeners of 99.5 Classical concert, opera, etc. Radio Boston are: Visited an art museum 189 Contributed to an 173 Age 12–17 45% more likely to own a arts/cultural organization Age 18–24 home worth $750,000+ Attended a dance or ballet 145 performance Age 25–34 Attended live theater 130 39% 30% more likely to earn 6% Age 35–64 $100,000+ 5% How to read: Compared to the average adult 18+ in the Boston DMA, listeners 2% Age 65+ of 99.5 are 108% more likely to have attended a symphony concert or opera Source: Scarborough–Boston 8/17– 8/19, 99.5 M–Su 6a–12m CuMe in the past 12 months Source: Nielsen Audio/TAPSCAN, Source: Scarborough–Boston 8/17–8/19, 99.5 M–Su 6a–12m CuMe, past 12 Months Oct 2019 Weekly CuMe Local Corporate Sponsorship ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship 4 Local Corporate Sponsorship Reach the Engaged News & Information Audience Award-winning news with local in-depth reporting, perspective and exclusive 89.7 is award-winning content form the core of the programming lineup on § Winner of one National and six 89.7 WGBH, Boston’s Local NPR. Regional 2019 Edward R. Murrow Awards With a sponsorship message on 89.7, you’ll reach a valuable public radio listener who is loyal to 89.7’s vibrant blend of exclusive content: popular national programs from NPR like Morning Edition and All Things Considered, the full array of Marketplace programs, plus explorations of local issues that are important to your customers. One of New England’s largest newsrooMs 89.7 WGBH BEATS WGBH BUREAUS When compared to the average adult NPR listeners are: Government and Its Covering the Commonwealth § 259% more likely to have a Impact doctorate degree Mike Deehan, State House Reporter § 235% more likely to be an active Justice, Security and member of any group that tries to Investigations influence public policy or Phillip Martin, government Senior Investigative Reporter § 101% more likely to have a Higher Ed and K–12 WGBH NEWS Bureaus household net worth of $1M+ Kirk Carapezza, § Cape Cod Higher Education Editor § 94% more likely to have an § Dorchester investment portfolio worth $250K The Curiosity Desk § State House or more § Springfield Edgar B. Herwick III, Reporter § Worcester Source: GfK MRI 2019, Doublebase Local Corporate Sponsorship ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship 5 Local Corporate Sponsorship Digital wgbh.org Expand Your Reach WGBH.org is a destination for ‘GBH fans who want to engage with our in-depth content, stream classical and news programs, and opt in for eNewsletters to stay informed about Display Ad Sizes all of the terrific programming and events available at WGBH. WGBH.org has over 1MM § 970 x 250 § 300 x 250 monthly visits.* Expand your reach of the WGBH audience with display ads positioned § 970 x 90 § 320 x 50 throughout the site.** § 728 x 90 § 234 x 60 WGBH.org delivers public media Digital Demographics advantages 320 x 50 Display Ad § Desirable demographic Adults Adults § Trusted, brand-safe environment 55+ 35–54 § Benefit from the WGBH “halo effect” 31% 39% § Multiplatform sponsorship opportunity with Adults television and/or radio in a non-commercial 18–34 300 x 250 Display Ad and uncluttered landscape 30% § Value for your sponsorship dollar Source: Scarborough Boston 8/17–8/19; *Source: Google Analytics, Oct 2019 | **The ad creative Must be in visitors to wgbh.org in past 30 days keeping with the non-coMMercial nature of public Media. Reach a valuable audience on wgbh.org Visitors to wgbh.org are more likely to have: A post-graduate degree MARKET AVERAGE 174 970 x 250 Display Ad Attended a symphony concert, 155 opera, etc. in the past 12 months A household income of $250K+ 144 How to read: Compared to Dined at an upscale restaurant the average A18+ in the Boston 133 in the past month DMA, visitors of wgbh.org are 74% more likely to have a A home with a market value of 126 post-graduate degree $750K+ Source: Scarborough–Boston 8/17–8/19; visitors to wgbh.org in past 30 days Local Corporate Sponsorship ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship 6 Local Corporate Sponsorship Introducing the new ’GBH magazine NEW DESIGN AND CONTENT! Print EXPLORE WGBH coming in September The all-new EXPLORE WGBH magazine features an engaging new design with original content that invites members to explore WGBH in the community and on television, radio and online. In this new magazine, ’GBH members will find new robust sections—Drama, Journalism, Science, For Kids, History & Culture and Living—with lots of photos and a mix of highlights from across all of WGBH’s programming, including WGBH 2, WGBX 44, 89.7, WCRB, World Channel, Create, Passport and more. § Behind-the-scenes articles and interviews with producers and filmmakers § Live and Learn featuring WGBH’s work in education and outreach to students and teachers § Happenings about fun WGBH community events § All Ears highlighting the stories and music that make WGBH and WCRB favorite radio destinations § Savor page for recipes from one of WGBH’s award-winning cooking shows or Time Out, a crossword puzzle with clues from popular programming § Come Join Us monthly calendar of WGBH events EXPLORE WGBH is one of the most popular member benefits! § 162,000 circulation § Over 50% refer to it multiple times a month Source: Explore! Circulation Feb–Jul 2020 WGBH MeMber Survey February 2020 HALF PAGE BANNER AD (Double Truck Ad) Local Corporate Sponsorship ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship 7 Local Corporate Sponsorship Make a Lasting Impression on Events Prospective Clients with a WGBH Event WGBH's rich roster of events offer unique sponsorship opportunities that put sponsors face to face with their target audience, whether it’s bibliophiles, music lovers, thought leaders, foodies, or families.