Consider! Station Signals April2009 Apriaprill2009 Sstationtation S Signalsignals
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House of Life: The Old Backstage Pass Jewish Cemetary airs with the Quartsemble Monday, April 6 at 10:00 p.m. airs Friday, April 17 at 1 p.m. on WXXI-TV/HD on Classical 91.5/HD91.5-2 STATION SIGNALS TV21 | DTV | AM1370 | FM91.5/90.3/88.5/HD | REACHOUT RADIO | EDUCATION | WXXI.ORG april2009 wxxi.org/auction WXXI 41ST ANNIVERSARY AUCTION Saturday, April 25 through Saturday, May 9 consider! StatiON SIGNALS april2009 apriaprill2009 SSTATIONtatiON S SIGNALSIGNALS Dear Friend, April marks the beginning of spring and the scheduled end of the New York State budget process. Both could benefit from more sunshine. With no warning and no explanation, the Governor’s proposed 50% reduction in State operating aid for public broadcasting is a serious and unprecedented blow (and out of line with other reductions in education). While our local legislative delegation has been extremely supportive of our efforts to restore at least part of the cut, one thing is certain – we will have to absorb a serious reduction in support for educational programs and services in the coming year. This makes your support – membership, program underwriting, production funding, and planned gifts – more important than ever (individual giving, at more than $3 million a year, remains our largest source of revenue). In these difficult economic times you have a right to ask if your support is being used wisely and if it’s making a difference. While budgets may be decided by “three men in a room” in Albany, WXXI’s Karen DeWitt is there watching every step of the process. Her daily reports on AM 1370 and WRUR-FM keep you informed about the ways your tax dollars, along with the State’s portion of federal stimulus money, are being spent. Karen is also a regular contributor to New York Now on WXXI-TV. I hope you agree that in-depth reporting from the State Capital is a good investment – along with our dues to NPR for award-winning coverage of national and international events on the radio. I trust you agree that our dues to PBS, which help support The NewsHour with Jim Lehrer, Frontline, Nova, Washington Week and other public affairs programming are dollars well invested. Additionally, Need to Know, our weekly television public affairs program, brings you in-depth coverage on local issues, with a special focus on the economy in recent months. How do others view our program investments? WXXI just received two Bronze Telly Awards recognizing episodes of our national health series, Second Opinion. This program, a partnership with the University of Rochester Medical Center (URMC), is making a difference in healthcare here in the Rochester area and throughout the nation. One example – our new Caregiver’s Diary and Resource Guide helps individuals manage their loved ones’ healthcare. This is part of the Second Opinion for Caregivers initiative, supported by a grant from the Jacob and Valeria Langeloth Foundation. The initiative is designed to empower the more than 50 million Americans caring for a family member, friend, or loved one. Thirty thousand guides will be distributed to PBS stations across the country to share with their communities. Recently, when an independent producer decided to feature our Rochester Red Wings baseball team in a 13-part series, he asked WXXI to help and present the show nationally. When Chicago’s public television station, WYCC, put a focus on jazz in March they selected WXXI’s productions from the Rochester International Jazz Festival as their featured programming. When almost any arts and cultural organization or educational institution in town is looking for a media partner, they turn to WXXI first – because we believe that when we help another organization be more successful, it benefits all of us. If you made a gift during our recent television “pledge drive” or clicked on www.savenypbs.org to make your voice heard in Albany, thank you! Your financial support and your advocacy make a real difference. Our “pledge” back to you is that we’ll continue to work hard to merit your trust, and even in the most difficult of times, stay true to the mission of public broadcasting. And while we can’t control the weather, our reporters in Washington, Albany and right here at home will do their best to shed light on the stories that matter to you – every day! Sincerely, Norm Silverstein, WXXI President & CEO e-mail: [email protected] StatiON SIGNALS april2009 Contents Executive Staff Norm.Silverstein,.President & CEO Susan.Rogers,.Executive Vice President & General Manager Highlights........................................ 4 Jeanne.E..Fisher,.Vice President, Radio Kent.Hatfield, Vice President, Technology & Operations Cover.Story..................................... 5 Elissa.Orlando,.Vice President, Television In.the.Neighborhood........................... 6. WXXI Board of Trustees Officers Sergio.Esteban,. Television........................................ 9 Chair Diana.Kurty,.Vice Chair Steven.Swartout,.Treasurer Beth.Ela.Wilkens,.Secretary Member Magazine Staff Jon.Haliniak,.Executive Editor Kristin.Tutino,.Editor Lynne.Sánchez-Fries, Television Listings Editor Rhonda.Austin,.Radio Listings Editor Lili.Schwartz,.Designer Canfield.&.Tack,.Printer Layer.One.Media,.Mailhouse Advertising Sales Robin.Stone,.Assistant VP of Sales & Marketing Rachael.Kriteman-Landau,.Director of Sales & Marketing Account Executives, Sales & Marketing Douglas.Spencer,.George.Radney,.and.Vlad.Stefanovic At Your Service! Member.&.Audience.Services ������������ 585.258.0200 WXXI.Main.Number ������������������������ 585.325.7500 Service.Interruptions ����������������������� 585.258.0331 Audience.Response.Line ������������������ 585.258.0360 Copies.of.Local.Programs ����������������� 585.258.0369. PLANET FORWARD, with host Frank Sesno, airs Reachout.Radio ���������������������������� 585.258.0333 .Wednesday, April 15 at 8 p.m. on WXXI-TV/HD. Educational.Resources �������������������� 585.258.0278 See page 37 for details. Volunteer.Services �������������������������� 585.258.0255. Corporate.Sponsorships ������������������ 585.258.0285 Classical.91.5/90.3............................ 27 Auction/Special.Events �������������������� 585.258.0287 WRUR.88.5..................................... 33 Newsroom ����������������������������������� 585.258.0340 WXXI.On-line �������������������������������� www.wxxi.org AM.1370........................................ 35 April 2009.Volume XXXX, Issue 4 WXXI.is.a.public.non-commercial.broadcasting.station. owned.and.operated.by.WXXI.Public.Broadcasting. Council,.a.not-for-profit.corporation.chartered.by.the. Board.of.Regents.of.New.York.State..“Station.Signals”. Take a Tour! (USPS.0742-390).is.published.monthly.at.280.State. Street,.Rochester,.NY.14614.to.promote.the.programs. WEDNESDAY, APRIL 29 AT 2 P.M. and.activities.of.the.public.broadcasting.stations... Periodical.mailing.postage.paid.at.Rochester,.N.Y. Please join us for a tour of our facilities. See POSTMASTER:.Send.changes.of.address.information. where Simon Pontin hosts The Sunshine to.WXXI.Program.Guide,.Membership.Department,. about Show on Classical 91.5, check out the studios P.O..Box.30021,.Rochester,.NY.14603-3021.. & where Homework Hotline, Need to Know, and *.Please.note.that.all.programs.are.subject.to.change. Assignment: The World are shot, and learn what goes on in Master Control. For.up-to-date.program.listings,.please.consult.your.daily. newspaper.or.log.onto.wxxi.org. out out Call (585) 258-0200 to reserve your spot for the next WXXI tour. www.pbs.org.. ........ www.npr.org april2009 COVER STORY 2009 Ford Fusion SE Sporty, fun to drive and gets great gas mileage (23 mpg). What more could you ask for? Be sure to place your bid on this light ice blue metallic, automatic 4-door sedan with 2.0L DOHC Engine and ABS. Valued at $18,650. Jim Christy Laura Wilder wxxi.org/auction WXXI 41st Anniversary Auction kicks off Saturday, April 25 at 8 p.m. on WXXI-TV/HD How to register for a bidder’s account with a one-hour television special showcasing all the fabulous merchandise this year’s auction has to offer. 1 Logontowxxi.org Be the first to bid on the 2009 Ford Focus from Shepard 2 Clickonthe“Auction”button Ford, the original works of art commissioned by Roycroft 3 Undertheheading“I’manewuser,”click“Signme Renaissance Artist Laura Wilder and watercolor Artist Jim up”andfillouttheregistrationform. Christy, Canandaigua Yacht Club Associate Membership, Seabreeze Family Tickets, Town Packages, Ravenwood 4 Don’tforgettowritedownyourusernameand Golf Package, Messner Carpet Karastan Rug, Jewelry from password,youneedthesetoplaceyourbid. Excentricit, Pittsford Hearing and Balance offers a pair of 100% Digital Hearing Aids, and much more! So, tune in Saturday night, and then log on to wxxi.org/auction How to make a bid through Saturday, May 9 to place your bids! 1 GototheAuctionhomepage(wxxi.org/auction) When you bid on items in the Auction, you help to andbrowsethroughthemanycategories.Once support the many programs and services WXXI provides, youdecidewhattobidon,justenteryourbidand including PBS programming, NPR, locally produced docu- password. mentaries and programs, GED Connection, Video on-Demand, 2 Whenyoumakeyourbid,clickon“Bidthisexact and much more. So, please bid high, and bid often. When you amount”andthebidwillgothrough. overbid on an item valued at $25 or more, you’ll also receive S a $5 gift certificate to the Little Bakery, and one free block of 3 Ifyouclickon“Biduptotheamountonmybehalf” AEKER youcanusetheReserveBiddingfunction,which M Cabot Cheese. A R allowsyoutoseta“donotexceed”amountfor