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DISH Network Adds MTV S to DISH Latino Package

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DISH Network Adds MTV S to DISH Latino Package DISH Network Adds MTV S to DISH Latino Package LITTLETON, Colo.--(ENTERTAINMENT WIRE)--Aug. 25, 1999-- EchoStar's 20-Channel DISH Latino Package Offers the Most Comprehensive Spanish-Language Programming Package in the United States EchoStar Communications Corp. (NASDAQ: DISH, DISHP) is pleased to announce that DISH Network™ will add MTV S to DISH Latino, the most complete Spanish-language television and audio programming package ever offered in the United States. DISH Latino offers Spanish-speaking customers a variety of television and audio programming from Latin America. Already a leading provider of Spanish-language TV programming, DISH Network is proud to be the first satellite television provider to offer the fast-growing U.S. Spanish-speaking audience the most extensive selection of news, sports, movies, music and other entertainment. "For the first time ever in the U.S., Latin music programming takes center stage," Eric Sherman, Director of Operations at MTV S. "An entire generation of U.S.-born Spanish-speaking young people will find the music of their lives and their culture represented only at MTV S. But beware, this isn't their parents' music. MTV S' mix of Latin Pop and Rock en Espanol represents the newest sounds of today." "MTV S is a great addition to DISH Latino by appealing to the interests of the young Hispanic community," said Michael Schwimmer, vice president of Programming at EchoStar. "The U.S. Hispanic population is over 31 million, and growing, yet this community has been largely disregarded by a majority of television providers. DISH Latino offers 20 television channels to millions of Spanish-speaking homes." MTV S targets the unique character and voice of the American Hispanic community. MTV is already the favorite TV brand of Hispanic 12-24-year-olds, guaranteeing that MTV S will be at the top of their viewing list, featuring music videos from artists like Mana, Jennifer Lopez, Ricky Martin and Shakira. DISH Latino is available on EchoStar's new DISH 500 satellite dish system or by pointing two satellite dishes at EchoStar satellites located at 119 degrees West Longitude and 110 degrees W.L. orbital locations. Including MTV S, DISH Latino currently features channels such as: HTV, FOX Sports World Espanol, Telemundo, CBS Telenoticias, Cine Latino, Discovery en Espanol, SUR, GEMS, TV Chile, Gran Canal Latino, Playboy en Espanol, plus six DISH CD Latin channels, with more additions to be announced in the future. Customers can order the package for only $19.99 a month or $239.88 annually by calling 1-800/333-DISH (3474). DISH Network also offers Univision and Galavision in DISH Network's America's Top-100 CD programming package. DISH Network™ is EchoStar's state-of-the-art DBS system that offers customers over 350 channels of digital video and CD- quality audio programming, fully MPEG-2/DVB-compliant hardware and installation. DISH Network is a trademark of EchoStar Communications Corporation. DISH Network currently serves over 2.7 million customers and is located on the Internet at www.dishnetwork.com. --30--SAM/dx* CONTACT: EchoStar Communications Corp. Judianne Atencio, 303/723-2010 Communications Director [email protected] or EchoStar Communications Corp. Marc Lumpkin, 303/723-2020 Communications Manager [email protected] .
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