Sara Paske super fly interactive2012-14 Branding Continuing Education & Visual Designer for a creative agency with type west 2018 - 2019 Student of Type Visual Designer, Typography clients from a number of different industries. West, postgraduate certificate program. Aficionado & Draftswoman Worked closely with art director and clients A year long course in type design and to create unique brand identities which theory at the Letterform Archive in San [email protected] almost always included custom lettering, Francisco. The course included history (724)813-4334, Austin Texas logo marks and word-marks. During this and theory lectures and workshops given time I also created spot illustrations and icon by industry leading type designers and sets for companies with established brands historians. A project based program with and had to work within their systems. the goal of creating a custom typeface Employment family that includes several weights hulu 2015 to 2018 Visual Designer, part restaurants & events 2012-14 Illustrator and styles that complement each other. of an in-house marketing agency, Hulu & Chalkboard Artist, worked on large scale A presentation to type design profes- Creative. Primarily focused on branding murals and menu boards for 3 differ- sionals and a class exhibit of design but also had the opportunity to work on a ent restaurants on a weekly basis for B2 process materials and specimen art is wide range of projects with internal teams, Restaurant Group. I was also commis- required. During this course I produced external agencies and vendors. I worked sioned to create chalk works for other local a typeface called Sanni. Specimens, live on various campaigns from concept to coffee shops, bars, community events. text prototyping and process details can delivery, creating and presenting mar- be found on the Sanni page of the Type keting assets, guidelines and templates. einhorn media group 2012-13 Associate West 2019 student showcase website. Responsible for developing consistent Designer, originally an intern for a small TypeWest2019.com visual branding across all platforms and marketing agency that worked mostly with mediums from billboards and posters large industrial materials and mechani- Experience to interactive digital and static banner cal products companies. Later I became 10+ years visual design experience ads, social posts and email campaigns. part of the design team as an Associate Freelance Visual Designer, Illustrator & Art directed the creation of the custom Designer after proving my potential. Artist, commissioned by a number of brand typeface HuluStyle. Developed I worked on a number of projects that companies, individuals, and events for specific type styling guidelines for the 2016 included logo creation, web design and a large range of projects. I specialize in re-brand and advised on typography for all marketing materials. I worked to make creating branding systems with custom of the following marketing campaigns. complex client presentations understand- logos, word-marks with detailed branding hulu.com able through custom data visualization. I guides for typography, photography and made charts, graphs and scientific illus- design elements. I have implemented those dogswell 2014 to 2015 Brand & Packaging trations and brought 3D renderings to life systems into product UI and marketing Designer, created packaging and branding with photo editing and compositing. materials from concept to execution. I elements to support a new brand identity einhornmediagroup.com take every opportunity to work with type across all platforms and deliverables. and have designed custom typefaces, Produced a detailed style guide working non-profits2010-2013 I worked with lettering and illustrations for products, closely with brand managers and the mar- many different outreach and enrichment posters, signage, and print materials keting team. Designed brand assets: custom programs in the Pittsburgh community. both analog and digital. I also have some icons, patterns, textures, color pallets from Held job titles like Youth Activities experience in event photography, photo concept to finish. Designed and delivered Instructor, Community Educator and compositing, editing and retouching final mechanicals for packaging, signage Teaching Artist for non-profit’s like the as well as photo and video set design. and marketing materials print & digital. Marilyn G. Rabb foundation, the City of Created promotional micro websites part- Pittsburgh Parks Department – Community Recent Clients nering with brands like Petco. Worked Enrichment and the Children’s Museum hammer museum – Illustration, closely with manufacturers to create unique of Pittsburgh. The organization’s I worked lettering and design of female icon packaging and point of sale displays. for all had similar goals, to enrich com- Gloria Steinem for T-shirt, avail- dogswell.com munities with limited resources through able at the Hammer Museum in LA art. The work I am most proud of is a and on-line at cottonbureau.com sharecakes 2014 Creative Director, summer program I taught in 2013. My Visual Designer and Photographer. I curriculum introduced kids to typog- hollis co + able – Large scale chalk mural conceptualized and delivered a branding raphy as a means of self expression and for the brand Able, an ethically minded system which included custom lettering community activism for social change. women’s clothing company. This inter- for a word-mark, typography guide- active artwork was displayed at the Rise lines, custom icon set and photography. Education women’s conference founded by Rachel I implemented that system into emails, Graphic Design Degree Hollis, a best selling self help author and landing pages and social media marketing The Art Institute of Pittsburgh 2010 media mogul. Images of the chalk wall can working with-in a build UX platforms with be found on Instagram. #risewknd2018 varying amounts of customization like Graphic Design Internship Mail Chimp, Sharetribe and Facebook. Einhorn Media Group, Pittsburgh 2012