The Conference for Everyone Who Loves Type

TYPECON THE CONFERENCE FOR EVERYONE WHO LOVES TYPE.

Schedule Join us for a conference Wednesday Optional Workshops to celebrate type! Kickoff Party

Optional Workshops Thursday Optional Education Forum TDC Speaker & Reception August 28 - Friday Full Day Main Conference September 1 Spacebar Party Saturday Full Day Main Conference 2019 Saturday Night Party Sunday 1/2 Day Main Conference Type Crit Type Walk Minneapolis, Closing Party

Minnesota Conference Contents 16 9 Sponsorship deadline is Workshops Special Events Monday, July 1, 2019 42 Main Program Speakers Education Forum 25 Speakers TypeCon attendees are skilled creative professionals.

Reach graphic designers, UI/UX designers, illustrators, developers, type designers, design educators, and design students. Freelancers, small design studios, agencies, publishers, and large tech companies are all represented at the conference.

TypeCon by the numbers...

Email Lists Conference Attendance

SOTA Newsletter ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥3,239 PORTLAND SEATTLE 440 461 SOTA Members ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥718 PORTLAND TypeCon Registrant List ...... 2,444 WASHINGTON DC 402 Unique Email Recipients ...... 4,847 405 LOS ANGELES BOSTON 381 MILWAUKEE 294 DENVER 405 316 NEW ORLEANS Video Views 266

Vimeo Views ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥.....15,009 360

240 Social Media Followers

Twitter: @TypeCon ‥...‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥...... ‥16,435 120 Twitter: @Typesociety ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥...... ‥8,069 Instagram ...... 4,240 Facebook ‥‥...... ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥1,874 0 Flickr ...... 580 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Attendees Businesses and organizations choosing to send delegates to TypeCon include top design studios, branding agencies, font makers, software developers and distributors, publishers, cultural and educational institutions, major retailers, and more. Below is a representative sampling of those represented at TypeCon in previous years.

Advertising & Design Fonts & Typography In-House Creative Publishing Education

Aesthetic Apparatus Adobe Typekit 24-Hour Fitness The Boston Globe Academy of Art University American Greetings Carter & Cone Abercrombie & Fitch Boston Magazine Art Institute of Atlanta Athlon Emigre Bloomingdales Chronicle Books Boston College BBDO Fair Goods Cartoon Network Communication Arts Brooklyn Union Butter Label Font Bureau CNN Fortune Magazine CalArts Cina Associates Font Diner Deluxe Corporation HarperCollins California College of the Arts Clearleft Fontshop Fidelity Investments Houghton Mifflin The Cooper Union Critical Mass Fontspring General Mills HOW Magazine Hoffmitz Milken Center for Danilo Black Inc Frere-Jones Type Hallmark Cards Inc Mark Batty Publisher Typography Eleven Inc Hoefler & Co. Reebok The New York Times KABK Fallon House Industries Target Corporation Print Magazine Loyola Marymount University Green Olive Media LettError Victoria’s Secret Random House Inc Massachusetts College of Art Hasan & Partners Linotype Vivendi Universal Games San Francisco Chronicle Mills College Laird + Partners Mark Simonson Studio Sunset Magazine MIT Landor Associates Monotype Time Inc Otis College of Art and Design Lynda.com MyFonts Cultural Typographica Parsons School of Design MetaDesign P22 University of California Press Portfolio Center Michael Osborne Design Phil’s Fonts Art Institute of Boston The Wall Street Journal Pratt Institute Miniml Positype Book Club of California Wired Magazine Rhode Island School of Design Mucca Design Psy/Ops Design Innovation Institute SCAD Pentagram Design ShinnType Ford Foundation School of Visual Arts Pereira & O’Dell Sudtipos Hamilton Wood Type & Print- Technology School of Visual Concepts Periscope The Type Studio ing Museum Stanford University Ramp Creative+Design Tiro Typeworks Library of Congress Apple Tufts University Saatchi & Saatchi Typeco Milwaukee Art Museum Cisco Systems University of California SandorMax Typostrophe SIL International Extensis University of Illinois at Chicago Sussman/Prejza Typotheque Society for Calligraphy Fontlab Ltd University of Minnesota Trollbäck + Company Type Together St. Bride Printing Library Google University of Massachusetts Volume Design Inc Underware Type Club of Toronto Glyphs University of Reading WGBH Interactive URW++ Type Directors Club Microsoft University of Washington Wolff Olins Village Walker Art Center Motorola Wellesley College Young & Rubicam YouWorkForThem Yale Center for British Art W3C Yale University TypeCon2019 | Sponsorship | Premier Packages

All sponsors are invited to place items in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.

Banner Masthead Headline $35,000 $25,000 $15,000 1 Full Page Program Ad 1 Full Page Program Ad 1 Full Page Program Ad (Premier Placement) (Premier Placement) 8 Conference Tickets Your choice of Inside front cover, back cover, or Your choice of Inside front cover, back cover, or inside back cover. (First Choice) inside back cover. (First come, first serve) Promo pieces in goodie bag 15 Conference Tickets 10 Conference Tickets Medium Logo Placement plus 30% off additional registrants Promo pieces in goodie bag • Conference t-shirt • Most Print advertising Promo pieces in goodie bag Premier Logo Placement • Most Promotional materials • General sponsor banner in conference Premier Logo Placement • Conference t-shirt • Conference program • Print advertising • Exclusive Logo on Conference Tote • Press releases • Promotional materials • Largest logo on Conference t-shirt • Conference website (plus link) • General sponsor banner • Print advertising • TypeCon opt-in email newsletters (plus link) • Conference program • Promotional materials • Press releases • Largest logo on general sponsor banner • Conference website (plus link) Dedicated Conference Space • Conference program • TypeCon opt-in email newsletters (plus link) • Press releases • 1 medium dedicated conference space • Conference website (plus link) available for customization • TypeCon opt-in email newsletters (plus link) Dedicated Conference Space • Opportunity to display your banner or other signage in main conference room • 1 large dedicated conference space available Dedicated Conference Space for customization • Opportunity to display your banner or other Special Events Benefits • 1 large dedicated conference space available signage in main conference room for customization • Non-Exclusive Sponsor of a special event • We provide a customized banner with your • Sponsor of a morning or afternoon coffee company branding integrated with the Special Events Benefits break with standard custom signs TypeCon theme displayed prominently • Exclusive Sponsor of a Special Event in the main conference area • Sponsor of a morning or afternoon coffee Social Media Promotion break with standard custom signs 3 shout-outs during conference Special Events Benefits • Exclusive Sponsor of a Special Event Social Media Promotion • Sponsor of a morning or afternoon 4 shout-outs during conference Qty : 3 Available coffee break with large custom signs

Social Media Promotion Customizable Plan Available Qty : 2 Available

Qty : 1 Available Add more to any of these packages by selecting an “á-la-carte”, see pages 10–12. 6 TypeCon2019 | Sponsorship | Regular Packages

All sponsors are invited to place items in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.

72pt 60pt 48pt $10,000 $5,000 $2,500

1 Full Page Program Ad 1 Half Page Program Ad 1 Quarter Page Program Ad

4 Conference Tickets 3 Conference Tickets 2 Conference Tickets

Promo pieces in goodie bag Promo pieces in goodie bag Promo pieces in goodie bag

Small Logo Placement: Small Logo on the Small Logo on the Conference sponsor banner & • Conference t-shirt Conference sponsor banner & Conference website • Most print advertising Conference website • Most promotional materials • Sponsor banner in conference Company Name Placement: Company Name Placement: • Conference program guide • Print advertising • Print advertising • Conference website (plus link) • Promotional pieces • Promotional pieces • TypeCon opt-in email • Conference program guide • Conference program guide newsletters (plus link) • Conference website (plus link) • Conference website (plus link) • TypeCon opt-in email • TypeCon opt-in email Dedicated Conference Space newsletters (plus link) newsletters (plus link)

Exhibit table or equivalent Social Media Promotion dedicated conference space. 1 shout-out during conference Qty : Unlimited Social Media Promotion 2 shout-outs during conference Qty : 6 Available

Qty : 7 Available

Add more to any of these packages by selecting an “á-la-carte”, see pages 10-12 7 TypeCon2019 | Sponsorship | Regular Packages

All sponsors are invited to place items in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.

24pt In-Kind Details $1,100 ***** *****

1 Quarter Page Program Ad We happily accept donations of Unless otherwise stated, sponsorship 1 Conference Ticket printing services, use of computer rates are cash contributions quoted or audio-visual equipment, video in US Dollars. Benefits are subject to Promo pieces in goodie bag production services, and other in- change without notice. kind contributions. Your company or Small Logo on the organization name will be listed in the The Sponsorship Levels listed Conference Sponsor Banner conference program guide and on the here represent standard TypeCon Company Name Placement: conference website. Additional benefits packages, which are for single-brand may be available depending on the use unless otherwise noted. Contact • Conference program guide extent of donation. us: [email protected] to • Conference website (plus link) • TypeCon opt-in email newsletters (plus link) develop your custom sponsor package. Contact: [email protected] to discuss your in-kind donation. SOTA is officially a 501(c)(3) non-profit organization recognized by the United States Internal Revenue Service. Your 12pt NEW contributions are deductible to the extent allowable by law. Consult a $600 tax professional or the taxing body in Questions? your country for information regarding 1 Quarter Page Program Ad charitable contributions. Let’s talk. 1 Conference Ticket SOTA Marketplace Terms - or - CONTACT US The Society of Typographic Aficionados Promo pieces in goodie bag will retain 25% of gross sales through the SOTA-operated TypeCon Company Name Placement: [^-] marketplace to help cover costs.

• Conference program guide [email protected] • Conference website (plus link) • TypeCon opt-in email newsletters (plus link)

Qty : Unlimited

Add more to any of these packages by selecting an “á-la-carte”, see pages 10-12. 8 TypeCon2019 | Sponsorship | Education Forum Packages

All sponsors are invited to place items in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.

The Type & Design Education Forum has enjoyed increasing popularity among design educators and professionals since its inception in 2005.

This one day special event takes place the week of TypeCon and is packed with programming devoted to addressing the pressing needs of design educators. The following sponsorship opportunities provide your organization with a means to gain exposure to and build relationships with educators and students globally at colleges, universities, and art and design schools.

Summa Cum Laude Magna Cum Laude Cum Laude $2,500 $1,000 $500

• Your organization name listed in: • Your organization name listed in: • Your organization name listed in: program guide, website, emails, and program guide, website, emails, and program guide, website, emails, and press releases press releases press releases • Organization name and sponsorship • Placement of promotional materials in • Placement of promotional materials in announced during the Education Forum the conference goodie bags the conference goodie bags • Placement of promotional materials in • Opportunity to donate giveaway/prize • Opportunity to donate giveaway/prize the conference goodie bags items for Education Forum attendees items for Education Forum attendees • Opportunity to donate giveaway/prize • 1 quarter page ad in the conference • 1 student admission for the Conference items for Education Forum attendees program guide and Education Forum • 1 half page ad in the conference • 1 Education Forum admission program guide • 2 Education Forum admissions

Qty : Unlimited Qty : Unlimited Qty : Unlimited

Add more to any of these packages by selecting an “á-la-carte”, see pages 10-12. 9 TypeCon2019 | Sponsorship | À-la-carte

Kickoff Party Saturday Night Party Space Bar $4,000 $4,000 $4,000

Our newest event! The fabulous TypeCon Saturday TypeCon’s Friday evening Night Party and infamous Type Quiz, mixer: A game, wrapped in a Wednesday night is an opportunity plus drinks and desserts. Sponsor conversation, and finished with a to welcome our attendees to the acknowledgment in announcements selfie. Acknowledgment in emcee conference before workshops and and event signage. announcements and event signage. the education forum on Thursday. Idea: Get your brand in their hands Idea: Provide drink coasters sporting Make this brand new event your own! with a unique, commemorative your logo to remember the event by. Idea: Make it fun and collaborate with keepsake. local type and design organizations to bring that sense of community!

Qty : 1 Available Qty : 1 Available Qty : 1 Available

Availability is limited and are on a first come, first serve basis.

10 TypeCon2019 | Sponsorship | À-la-carte

Speaker Reception TDC Reception Sunday Night Party $3,000 $3,000 $2,000

Be the exclusive sponsor of a Sponsor this fun reception right It is hard to say goodbye but it’s not cocktail reception for our conference before the Type Directors Club Guest over until it’s over. So give them one speakers. We will gather outside Speaker (TBD) takes the stage on last hurrah before bidding TypeCon the ballroom to greet old friends Wednesday evening. Drinks and light and Boston adieu. Your generous and make some new ones. Sponsor snacks will be served to attendees. support will be acknowledged with recognition on event signage and in Acknowledgement of your support in signage displayed at the event. announcements. announcements and event signage. Idea: Provide guests with discount Idea: The open bar features a special Idea: Provide a branded keepsake for codes or product samples. cocktail named after your company. attendees.

Qty : 1 Available Qty : 1 Available Qty : 1 Available

Availability is limited and are on a first come, first serve basis.

11 TypeCon2019 | Sponsorship | À-la-carte

Photo Booth Coffee Break Ad Upgrade $1,500 $750 $500

Give folks a fun keepsake to Keep attendees powered up with Increase visibility by upgrading from remember their great experience coffee and snacks. Acknowledgement a quarter or half page ad to one full (and your brand). Your logo is printed of your contribution is prominently page ad for your organization in the on every photo strip our attendees displayed on signage at the coffee official conference program. will keep in years to come. service table. Idea: Provide branded napkins, drink coasters or another take away item.

Qty : 1 Available Qty : 4 Available Qty : 6 Available

Availability is limited and are on a first come, first serve basis.

12 Join the TypeCon Marketplace!

Past vendors: Aaron Draplin Christopher Rouleau Expedition Press Boldfaced John Neal Books Matter Martina Flor Monotype Mondaine P22 RIT Press Random House

Our centrally located conference marketplace & silent auction is Marketplace Operating Hours beloved by attendees. SOTA board members and hand-picked 9:00 am – 6:00 pm Friday, August 30 volunteers run the marketplace and will sell your products, leaving you 9:00 am – 6:00 pm Saturday, August 31 9:00 am – 1:00 pm Sunday, September 1 free to enjoy the conference. SOTA retains a commission of 25% on any items sold directly through the SOTA Marketplace. We process the Marketplace Setup payments using our system and staff. If you prefer to sell products at Noon – 5:00 pm Wednesday, August 28 your own staffed exhibition table and process your own payments, this 9:00 am – 4:00 pm Thursday, August 29 can be arranged in exchange for donations to the SOTA Silent Auction. Marketplace Teardown You can ship your products to Minneapolis, or deliver in person. 1:00 pm – 3:00 pm Sunday, September 1 Shipping and delivery information is coming soon. Final Inventory & Return Shipping 3:00 pm – 5:00 pm Sunday, September 1 Interested? Email us at [email protected] These times are approximate and subject to change. Tips

At TypeCon, we pride ourselves on having awesome swag bags. Need More ways to help an idea for swag? Let us know, Ask us how you can support we’ll help you brainstorm. the type industry with an in-kind sponsorship. We’re Past popular swag: a completely volunteer-run • Hats organization, and we • Coffee mugs appreciate all kinds of help. • T-shirts • Drawing supplies • Coasters • Notebooks Have an extra ticket? • Unique type specimens Raffle it off as a diversity • Snacks ticket to support an • Buttons & stickers underrepresented group in • Typographic socks the design community. Thanks for your support! See you in Minneapolis.

Questions or suggestions? Let us know: [email protected]

file: TypeCon2019_Sponsorship_v3.pdf