Sponsor Information Package

Together

Updated Sponsorship Deck Schedule

Join us for a conference Realisitically, our schedule is in a constant state of evolution as we work to create as much of an in-person feel to this first-ever online TypeCon. We are at a point where we will only confidently list what to celebrate type! we know we can do and build form there. Thursday Full Day Main Conference Online Friday Full Day Main Conference October 21–24, 2021 Spacebar Party

Saturday Ed Forum Sponsorship deadline is Saturday Night Party August 31, 2021 Sunday Type Crits

Conference Contents Special Notice Regarding Sponsorships As part of our continuing effort to promote and expand our future initiatives into DEI/BLM+, as well as conference wide inclusivity, 15% of sponsorships and registrations would be Activities, earmarked for those efforts. Hang Outs, 20+ 5+ and more. Main Program Speakers Education Forum 18+ Speakers TypeCon attendees are skilled creative professionals.

Reach graphic designers, UI/UX designers, illustrators, developers, type designers, design educators, and design students. Freelancers, small design studios, agencies, publishers, and large tech companies are all represented at the conference.

In the Past. TypeCon by the numbers...

Email Lists Conference Attendance

SOTA Newsletter ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥3,123 PORTLAND SEATTLE 440 461 SOTA Members ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥.634 PORTLAND TypeCon Registrant List ...... 1,898 WASHINGTON DC 402 Unique Email Recipients ...... 4,785 405 LOS ANGELES BOSTON 381 MILWAUKEE 294 DENVER 405 316 NEW ORLEANS Video Views 266

Vimeo Views ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥.....16,509 360 YouTube Views ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥. 5,012

240 Social Media Followers

Twitter: @TypeCon ‥...‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥...... ‥16,857 120 Twitter: @Typesociety ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥...... ‥8,178 Instagram...... 5,525 Facebook ‥‥...... ‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥‥2,194 0 Flickr ...... 576 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Attendees Businesses and organizations choosing to send delegates to TypeCon include top design studios, branding agencies, font makers, software developers and distributors, publishers, cultural and educational institutions, major retailers, and more. Below is a representative sampling of those represented at TypeCon in previous years.

Advertising & Design Fonts & Typography In-House Creative Publishing Education

Aesthetic Apparatus Adobe Typekit 24-Hour Fitness The Boston Globe Academy of Art University American Greetings Carter & Cone Abercrombie & Fitch Boston Magazine Art Institute of Atlanta Athlon Emigre Bloomingdales Chronicle Books Boston College BBDO Fair Goods Cartoon Network Communication Arts Brooklyn Union Butter Label Font Bureau CNN Fortune Magazine CalArts Cina Associates Font Diner Deluxe Corporation HarperCollins California College of the Arts Clearleft Fontshop Fidelity Investments Houghton Mifflin The Cooper Union Critical Mass Fontspring General Mills HOW Magazine Hoffmitz Milken Center for Danilo Black Inc Frere-Jones Type Hallmark Cards Inc Mark Batty Publisher Typography Eleven Inc Hoefler & Co. Reebok The New York Times KABK Fallon House Industries Target Corporation Print Magazine Loyola Marymount University Green Olive Media LettError Victoria’s Secret Random House Inc Massachusetts College of Art Hasan & Partners Linotype Vivendi Universal Games San Francisco Chronicle Mills College Laird + Partners Mark Simonson Studio Sunset Magazine MIT Landor Associates Monotype Time Inc Otis College of Art and Design Lynda.com MyFonts Cultural Typographica Parsons School of Design MetaDesign P22 University of California Press Portfolio Center Michael Osborne Design Phil’s Fonts Art Institute of Boston The Wall Street Journal Pratt Institute Miniml Positype Book Club of California Wired Magazine Rhode Island School of Design Mucca Design Psy/Ops Design Innovation Institute SCAD Pentagram Design ShinnType Ford Foundation School of Visual Arts Pereira & O’Dell Sudtipos Hamilton Wood Type & Print- Technology School of Visual Concepts Periscope The Type Studio ing Museum Stanford University Ramp Creative+Design Tiro Typeworks Library of Congress Apple Tufts University Saatchi & Saatchi Typeco Milwaukee Art Museum Cisco Systems University of California SandorMax Typostrophe SIL International Extensis University of Illinois at Chicago Sussman/Prejza Typotheque Society for Calligraphy Fontlab Ltd University of Minnesota Trollbäck + Company Type Together St. Bride Printing Library Google University of Massachusetts Volume Design Inc Underware Type Club of Toronto Glyphs University of Reading WGBH Interactive URW++ Type Directors Club Microsoft University of Washington Wolff Olins Village Walker Art Center Motorola Wellesley College Young & Rubicam YouWorkForThem Yale Center for British Art W3C Yale University TypeCon2021 | Sponsorship | Premier Packages

All sponsors are invited to have items included in the conference tote bags and donate items to the silent auction.

Banner Masthead Headline $15,000 $12,000 $10,000 Premier Placement of Preferred Placement of Special Placement of Company Brand Thoughout Company Brand Thoughout Company Brand Thoughout Conference Website Conference Website Conference Website and Event Site and Event Site and Event Site

10 Conference Registrations 8 Conference Registrations 5 Conference Registrations plus 30% off additional registrants plus 30% off additional registrants plus 30% off additional registrants

This is also includes: This is also includes: This is also includes: 15 Conference Registrations for 12 Conference Registrations for 10 Conference Registrations for BIPOC Attendees BIPOC Attendees BIPOC Attendees Administered by TypeCon Administered by TypeCon Administered by TypeCon

Premier Logo Placement Logo Placement Logo Placement • Exclusive Logo on Conference Tote • Second largest logo on Conference t-shirt • Third largest logo on Conference t-shirt • Largest logo on Conference t-shirt • Promotional materials • Promotional materials • Promotional materials • Logo on general sponsor banners • Logo on general sponsor banners • Largest logo on general sponsor banners • Press releases • Press releases • Press releases • Conference website (plus link) • Conference website (plus link) • Conference website (plus link) • TypeCon opt-in email newsletters (plus link) • TypeCon opt-in email newsletters (plus link) • TypeCon opt-in email newsletters (plus link) Special Events Benefits Special Events Benefits Special Events Benefits • Logo Placement during intermission bumpers • Logo Placement during intermission bumpers • Logo Placement during intermission bumpers and graphics and graphics and graphics • First pick of Special Event Add-On • First pick of Special Event Add-On • First pick of Special Event Add-On (Discounted) (Discounted) (Discounted) Social Media Promotion Social Media Promotion Social Media Promotion 4 shout-outs during conference 3 shout-outs during conference Customizable Plan Available Qty : 3 Available sold out Qty : 2 Available

Qty : 1 Available

5 TypeCon2021 | Sponsorship | Regular Packages

All sponsors are invited to have items included in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.

72pt 60pt 48pt $8,000 $4,000 $2,000

Placement of Company Logo Placement of Company Logo Placement of Company Logo On Conference Website On Conference Website On Conference Website and Event Site and Event Site and Event Site

4 Conference Registrations 3 Conference Registrations 2 Conference Registrations plus 30% off additional registrants plus 30% off additional registrants plus 30% off additional registrants

This is also includes: This is also includes: This is also includes: 6 Conference Registrations for 2 Conference Registrations for 1 Conference Registration for BIPOC Attendees BIPOC Attendees BIPOC Attendees Administered by TypeCon Administered by TypeCon Administered by TypeCon

Small Logo Placement Small Logo Placement Small Logo Placement • Logo on Conference t-shirt • Logo on Conference t-shirt • Logo on Conference t-shirt • Promotional materials • Promotional materials • Promotional materials • Logo on general sponsor banners • Logo on general sponsor banners • Logo on general sponsor banners • Press releases • Press releases • Press releases • Conference website (plus link) • Conference website (plus link) • Conference website (plus link) • TypeCon opt-in email newsletters (plus link) • TypeCon opt-in email newsletters • TypeCon opt-in email newsletters

Special Events Benefits Special Events Benefits Special Events Benefits • Logo Placement during intermission bumpers • Logo Placement during intermission bumpers • Logo Placement during intermission bumpers and graphics and graphics and graphics • Pick of Special Event Add-On (Discounted) Social Media Promotion Social Media Promotion Social Media Promotion 2 shout-outs during conference 2 shout-outs during conference 2 shout-outs during conference

Qty : Unlimited Qty : 6 Available

Qty : 8 Available

6 TypeCon2021 | Sponsorship | Regular Packages

All sponsors are invited to have items included in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.

24pt In-Kind $1,000 *****

We happily accept donations of 2 Conference Registrations printing services, use of computer or audio-visual equipment, video Promo pieces in goodie bag production services, and other in- kind contributions. Your company or Small Logo organization name will be listed in the Company Name Placement conference program guide and on the conference website. Additional benefits • Conference website (plus link) may be available depending on the • TypeCon opt-in email newsletters extent of donation.

Contact: [email protected] to discuss your in-kind donation.

12pt NEW $500 Questions? 1 Conference Registration Let’s talk. Promo pieces in goodie bag

Small Logo CONTACT US Company Name Placement [^-] • Conference website (plus link) [email protected]

Qty : Unlimited

7 TypeCon2021 | Sponsorship | Education Forum Packages

All sponsors are invited to have items included in the conference tote bags, donate items to the silent aution, and sell products in the SOTA Marketplace.

The Type & Design Education Forum has enjoyed increasing popularity among design educators and professionals since its inception in 2005.

This one day special event takes place the week of TypeCon and is packed with programming devoted to addressing the pressing needs of design educators. The following sponsorship opportunities provide your organization with a means to gain exposure to and build relationships with educators and students globally at colleges, universities, and art and design schools.

Summa Cum Laude Magna Cum Laude Cum Laude $1,200 $800 $400

• Your organization name listed in: • Your organization name listed in: • Your organization name listed in: program guide, website, emails, and program guide, website, emails, and program guide, website, emails, and press releases press releases press releases • Organization name and sponsorship • Placement of promotional materials in • Placement of promotional materials in announced during the Education Forum the conference goodie bags the conference goodie bags • Placement of promotional materials in • Opportunity to donate giveaway/prize • 1 student admission for the Conference the conference goodie bags items for Education Forum attendees and Education Forum • 2 Education Forum Registration • 1 Education Forum Registration • 1 Education Forum Registration for • 2 Education Forum Registrations for • 1 Education Forum Registration for BIPOC attendees BIPOC attendees BIPOC attendees

Qty : Unlimited Qty : Unlimited Qty : Unlimited

8 TypeCon2021 | Sponsorship | Signature Events

Spacebar Saturday Night Party

+$2,200 if Premier Sponsor +$2,200 if Premier Sponsor or $4,000 À La Carte or $4,000 À La Carte

TypeCon’s Friday evening The fabulous TypeCon Saturday mixer: A game, wrapped in a Night Party and Night of Type, conversation, and finished with a plus drinks and desserts. Sponsor selfie. Acknowledgment in emcee acknowledgment in announcements announcements and event signage. and event signage. This is something we are definitely We are exploring ways in which we producing during the conference. can handle this along with the Silent Auction for Saturday evening.

Qty : 1 Available Qty : 1 Available

Availability is limited and are on a first come, first serve basis.

9 TypeCon@Home Swag Box

In previous years at TypeCon, we have prided ourselves on Format having awesome swag bags. We As our vendor provides further are currently investigating a way details, we will pass them for fulfillment and stuffing of along, including: size and TypeCon@Home Swag Boxes. weight restrictions, deadlines for receipt of swag for Past popular swag: fulfillment, and more. • T-shirts Please stay tuned. • Drawing supplies • Coasters • Notebooks Have an extra ticket? • Unique type specimens Raffle it off as a diversity • Snacks ticket to support an • Buttons & stickers underrepresented group in • Typographic socks the design community. Thanks for your support. See you online!

Questions or suggestions? Let us know: [email protected]

file: TypeCon2021_Sponsorship_v4.pdf