The Cass Executive MBA Inspiring stories

www.cassmba.com “ The Cass Executive MBA is a two-year journey of transformation that will place you at the interface between academic insight and the real-life priorities of the business world.”

Interact with our stories 03 Make the connection 1. Download the free Blippar app on to your smartphone 05 An international perspective 2. Open the app and hold your device over page 8 or page 21, which have the Blippar “B” logo displayed 3. Discover exclusive video content about our alumni. 07 Working together 11 Exploiting opportunities How to use Blippar: Blippar logo: 13 Making connections 15 Stimulating change 17 Inspiring innovation 19 A major investment 21 A life-changing commitment

1 Cass Business School The Executive MBA www.cassmba.com 2 “ Our international standing and In this age of social media Perhaps the most potent expression of this in the classroom. In your emerging and unprecedented human comes through the Cass Executive MBA, markets consultancy trip and international location in the City of London a two-year journey of transformation that electives, you will be working with local connectivity, the value of will place you at the interface between businesses and the advice you give to guarantee a diversity of culture, networks – and networking academic insight and the real-life priorities small and medium-sized enterprises business and talent that can – to career success has never of the business world. Not only does the will have a real impact. been more pronounced. challenge of studying for an internationally only be fully exploited by those recognised qualification while continuing Our international standing and location Similarly, the fast-moving to work test your capacity to manage in the City of London guarantee a who understand the power of and ever-changing arena multiple goals, it also offers unrivalled diversity of culture, business and talent of international business opportunities to think critically and apply that can only be fully exploited by those human networks.” new skills in concrete situations. who understand the power of human is equally dependent upon networks. The global economy needs Dr Sionade Robinson the links forged every day As soon as you join us, you will be business leaders with intellectual breadth, between organisations, immersed in an environment defined by flexibility and cultural sensitivity. We Associate Dean, Cass MBA Programmes individuals and new ideas. a diverse cohort, an international faculty need to be more curious about different and a worldwide alumni network. Even social, economic and political contexts, before you arrive, you are encouraged to to gain a deeper understanding of people At Cass Business School, the reputation start your MBA reading, build relationships from different geographies and cultures. we have established for striking a balance with future colleagues and start planning between academic rigour and practical your professional development. The Executive MBA is a period of application demands that we, too, must personal transition. If you intend to use devote energy and enthusiasm to the As the programme unfolds, you will be it to change or accelerate your career, creation and maintenance of a series of expected to demonstrate hands-on you will quickly come to appreciate the essential connections. capability and a global perspective power of connections.

Make the connection

3 Cass Business School The Executive MBA www.cassmba.com 4 An international perspective

Khurram Jafree Managing Director Head of Products & Services – Middle East Sites BNP Paribas Wealth Management Executive MBA Alumni 1998–2000

In addition to my day job, I am always amazed at how international I am a Cass alumnus and Cass is. It’s a compelling fusion of visiting lecturer at the different cultures, languages and ideas that generates an exciting atmosphere. School – teaching in both This sense of purpose runs through every its London and Dubai centres. facet of the organisation – from faculty to This gives me a particularly students to course content. Over 100 interesting perspective on countries have been represented in the Cass the Executive MBA. experience, with an international network of alumni who look out for each other.

The core emerging markets modules, international symposia and electives offered on the programme give you the opportunity to work alongside business leaders in China, Vietnam, Argentina, South Africa and the Middle East.

This sort of experience gives you credibility in different cultures. You learn how to convince people from a wide variety of backgrounds to invest in you emotionally and financially, and help turn your ideas into reality.

“ You learn how to convince people from a wide variety of backgrounds to invest in you emotionally and financially, and help turn your ideas into reality.”

5 Cass Business School The Executive MBA www.cassmba.com 6 Working together... Anna Faelten Deputy Director, M&A Research Centre, Cass Business School Executive MBA Alumni 2009–2011

After gaining a Business In January 2009, I rejoined Cass as a Working in this stimulating environment Studies degree at Cass, researcher at the recently established M&A and surrounded by people engaged in the Research Centre (MARC) – the first focused business of learning, it soon became clear my career took me to Deal centre for research into the global M&A to me that the time was right to embark on Monitor magazine where, industry established by a major business my MBA. Progress to the position of senior as editor, I would sometimes school. In the immediate aftermath of the researcher (and later to Deputy Director of return to my old stomping global financial crisis, it felt as though the the Centre following my Executive MBA world was changing, and I was excited by graduation) would be best achieved by ground. On one such the opportunity to work for a body increasing my knowledge and skills while “ Working in this stimulating occasion, a conversation positioned on the axis between academic continuing to work, so I opted for the Cass with Scott Moeller (Professor and industry-facing research. Executive MBA, which would enable me environment and surrounded in the Practice of Finance to balance my priorities. I was impressed that the Centre would by people engaged in the and Director of the Cass be a fully-funded enterprise while also Like anybody in this situation, I Mergers and Acquisitions being strongly academic in focus and approached my boss, whom I would business of learning, it became Research Centre) sparked a composition, and I could see the potential need to convince of the value of allowing to share insights and forge stronger links me to combine my work with two years series of events that would between two communities that stand to of intensive, part-time study. Fortunately, clear to me that the time was transform my career. gain much from closer collaboration. as my boss was Scott Moeller – who also The location seemed appropriate, too, teaches on the MBA Programme – I was right to embark on my MBA.” as Cass is ideally placed to provide a guaranteed a sympathetic ear. He advised balanced perspective by drawing on me that the course would not be an easy both its internationally renowned faculty ride, but the synergy between my own and on the expertise of M&A bankers, professional agenda and that of my lawyers, consultants and accountants employer was plain to see. based in the City of London.

Bring this page to life: 1. Download the free Blippar app on to your smartphone 2. Open the app and hold your device over this page 7 Cass Business School The Executive MBA 3. Discover exclusive video content about our alumni. www.cassmba.com 8 “ Studying alongside people from a wide range of professional and cultural backgrounds not only improved my network, but also convinced me that the Executive MBA is a breeding ground for future business leaders.”

...to build relationships

The Executive MBA is a serious My background is in corporate finance and sharing of information and insight. undertaking and I was keenly aware the programme gave me the opportunity Our research generally culminates in of the dedication and energy required to move into new areas and develop a a commercial report to industry and to make the most of the opportunity broader portfolio of skills. Cass attracts an academic paper – an embodiment while continuing to perform at work. changemakers and provides a forum for of the theoretical/practical balance It can be tough to motivate yourself to debate, bringing people together around espoused by Cass itself. study at the end of a long day, and at key issues and encouraging a potent the end of the programme it comes as blend of competition and collaboration. In a tough economic climate, the a shock to discover that you suddenly M&A Research Centre is retaining and have free time again. In many ways, my MBA experience securing new sponsors by building mirrors the work of the M&A Research strong, flexible relationships; involving I found that having peers pushing you Centre, of which I am now Deputy Director. Cass academics and industry experts to keep focused and keep working is To succeed, it is often necessary to find on an equal footing; and focusing on undoubtedly a positive thing. Motivation ways of resolving seemingly incompatible the delivery of tangible results. As I learned and commitment come more easily agenda by remembering that communication during the Executive MBA, in business it when you see that others are finding life and collaboration are every bit as important pays to practise what you preach. equally hard. Studying alongside people as competition. from a wide range of professional and cultural backgrounds not only improved The Centre brings together communities my network, but also convinced me that with sometimes divergent perspectives, the Executive MBA is a breeding ground focusing on insights and common ground for future business leaders. that lead to the mutually beneficial

9 Cass Business School The Executive MBA www.cassmba.com 10 Exploiting opportunities Graham Smith Business Strategist Executive MBA Alumni 2010–2012

It was Christmas Eve 2009 – my last day working for Thompson Reuters Markets. I had been made redundant as a result of integration and, although I had already secured my next role, I was determined to make the most of a unique opportunity.

The redundancy had provided me with a feeling of achievement on that night small amount of money that I decided to was so intense that it far outstripped invest into my education. My overall goal any afternoon spent in the pub. was to become a better business person though a deeper understanding of how During the Executive MBA I had the to value strategic opportunities. A visit opportunity to travel to Argentina for a to the London MBA fair had given me a consultancy trip. Due to previous visiting good overview of the options open to me students setting such an impressive and I opted for the Cass Executive MBA, standard, much was expected of our which seemed perfectly aligned with my group. My project was to tackle strategic focus on strategy and finance. challenges for one of the largest public transport providers in Buenos Aires. Despite its academic credentials, the By day three, we had had such an impact School’s location in the City of London on the organisation that we were invited and its atmosphere and facilities create to join the CEO and owner for lunch to an environment that feels neither too discuss our findings. scholarly nor overly commercial. That said, the faculty and research are first The great thing about Cass is that you class, and Cass offers a staggering array have the opportunity to work with other of resources. The visiting lecturers at intakes of Full-Time MBAs and Executive Cass also provide a unique learning MBAs. Working with a larger and more environment; they are among the sharpest diverse pool of people creates a new set and toughest business people I have met. of challenges that you have to take in your stride. One lasting memory concerns the first “ The faculty and research set of exams. After many years outside Some take the MBA path to accelerate a education, the prospect was daunting. career change, either across industries are first class, and Cass It was the peak of summer and I was living or up the hierarchy. For me, the plan was next to a pub. I remember listening to the to improve my skills in business and to offers a staggering array clink of glasses outside while I studied perform better in my role. As it turns out, bond duration with an MBA colleague over six months after the Executive MBA I of resources.” Skype. Two weeks later, we streamed out moved roles to a different industry and of the exam hall and went to celebrate in a larger remit. a local restaurant. We all agreed that the

11 Cass Business School The Executive MBA www.cassmba.com 12 I decided to undertake My area of interest and expertise is digital an Executive MBA at Cass language learning, with a particular focus on mobile platforms. Like many large, well- because, having just been established organisations, the British Council promoted to the position regularly responds to a changing and challenging of Director of Business environment through structural change, and Processes and Resources towards the end of the course my division was restructured, and my job and team disbanded. in the British Council’s I therefore took the chance to leave and started English and Exams Division my own company to develop my interests in in London, I wanted to digital language learning and apply the skills increase my knowledge and insights I had gained during my studies. I am now a director of three companies, and skills with a view to including a start-up mobile app publisher. moving on to an even more senior role in the future. In business, the quality of your network is crucial. I still go to Cass events, and am a member of Cass Entrepreneurs Network. Also, My work involved regular contact with I was able to use Cass as a venue for my own academic institutions, so being a student event in January 2011. Without my MBA, it again didn’t come as too much of a shock. would have been a lot harder to leave the British I enjoyed being taught by lecturers who Council and start off on my own. I may not have had strong academic credentials but who anticipated such a swift and dramatic change were also working in business. I knew of circumstances, but I quickly discovered that that balancing my studies with my I was more than ready for the challenge. professional life – not to mention the needs of my family – would be a challenge, but a supportive employer and understanding teaching staff go a long way towards making the workload manageable.

It’s tempting to regard studying for an MBA as a means to an end – a way of enhancing your portfolio of skills and becoming more desirable to current and future employers. But its value also lies in helping you to think creatively about your career. Cass places such a strong emphasis on entrepreneurship that it’s impossible to emerge without an appreciation of the importance of innovation and flexibility to every aspect of modern business. Making “ In business, the quality of your connections network is crucial. I still go to Caroline Moore Cass events, and am a member Director, Constellata Limited, and Co-Founder, LearnAhead Ltd of Cass Entrepreneurs Network.” Executive MBA Alumni 2008–2010

13 Cass Business School The Executive MBA www.cassmba.com 14 “ The Cass experience changed the trajectory of my career. Stimulating It has been a stepping-stone to a better life.” change Hem Mehta Manager – Deloitte, Corporate Finance Executive MBA Alumni 2009–2011

My background is I can vividly remember my first day at The alliances I have formed with my in engineering and Cass. My fellow students seemed very classmates and the network I have created smart and very focused – and this was are among the most important and management consulting, only the first day! Why had I put myself valuable things that the Cass Executive and my professional career into this situation? Why had I entered this MBA has provided. I strongly feel that the has included working as place of dauntingly bright strangers? associations formed during my time at a project manager and Cass are resources that can be drawn on I quickly gained a sense of the immense for years to come. business transformation diversity at Cass – not only in the consultant supporting nationalities of my fellow students, but Since completing my MBA, I have moved business process also in terms of professional background. to the Corporate Finance team at Deloitte, improvement and change My cohort included a Russian diplomat, working on high-profile transactions across management initiatives. a GP, the manager of a renowned various industries. This is an area that has Before I joined the Cass restaurant chain, ex-armed services always been of interest to me and the MBA personnel, investment bankers and has provided me with the technical skills Executive MBA, I knew entrepreneurs. Over the next two years, and knowledge to make the transition into quite a lot about inspiring I was fortunate to learn from this highly Corporate Finance. and managing change in a qualified group of people. business context. Now I Today I work for a firm that respects and For me, the Cass experience involved values the individuality of its people. It know a lot more. learning and growth on many levels. fosters a culture where hard work and My education spanned personal and performance are rewarded, and where professional development; it gave me leaders are celebrated for how they develop a chance to reflect on my career to date, their people. As a consequence, my own and provided the opportunity to test style has evolved and I now find that my management theories and skills in a ability to use different styles with different relatively risk-free environment. As a people becomes more intuitive as I progress. result, my leadership skills have evolved to a level where I now feel comfortable The Cass experience changed the trajectory leading people who are older and more of my career. It has been a stepping-stone skilled than I am. to a better life.

15 Cass Business School The Executive MBA www.cassmba.com 16 Inspiring innovation John Sreetharan Managing Director, Mymedia Executive MBA Alumni 2008–2010

I was in a lucky position where I had worked with many companies across a range of sectors. Having gained a lot of practical, hands-on business experience, I thought that an Executive MBA would provide a solid foundation for the future. I hoped it would arm me with the knowledge and principles I would need to grow my own business.

I was looking for a broad range of At the outset, the plan was to grow the experiences and Cass offered a good business I had been running for seven mix of relevant modules, electives and years, but during my studies I gained a overseas consultancy trips. The location new, more ambitious vision for Mymedia, is great, too. Cass struck me as less which has helped me to shape the future stuffy than its competitors – not full of direction of the company and leverage the hardcore academic types and with more skills I gained from the Executive MBA. industry experts. My colleagues were a The Cass Entrepreneurship Fund and social bunch and the culture encourages incubator have been supportive and shown you to build lasting relationships. interest in Mymedia, and the access to support and advice for young, energetic Running a business and working businesses from within the School has to towards an MBA during the credit be a good thing for everybody involved. It crunch was a pretty intense experience. proves that Cass is willing and able to cross That said, it is really useful to apply the threshold between theory and practice what you have learned literally the next on a daily basis. day. I made a point of applying the skills and knowledge I was acquiring in my Encouraging entrepreneurship is central business immediately; it encourages to Cass’s philosophy, and the process “ I made a point of applying the skills the sort of mental agility you need to continues after graduation. The research and knowledge I was acquiring in my succeed in highly competitive markets databases are a great asset for alumni and and I think you get true value for the opportunity to study a free module business immediately; it encourages money when you can do this. every year is also hugely valuable. Being an entrepreneur is about more than having the sort of mental agility you need to a great idea and getting it off the ground. You need to make sure you can keep it succeed in highly competitive markets.” afloat for long enough to succeed.

17 Cass Business School The Executive MBA www.cassmba.com 18 A major investment Scott Henderson Business Strategist Current student

In 2010, my role with a The process began with some fact-finding drive, which increased my profile and has Global Private Bank in with friends and online, to find out how improved my positioning for possible future others had obtained sponsorship in the past. advancement. My opinions and advice are London was enhanced to I then checked whether provision was made also given more weight when the business take on a more strategic for supporting such things and sounded out is making key decisions. focus, shaping the my direct line manager, Human Resources and the CEO via informal discussions. If you are considering a similar move, it is investment and banking crucial to ensure strong support from the proposition for its UK It was only then that I formulated a business people within your organisation who own the jurisdiction. I had often case tailored to the questions they had training budgets, and to put together a robust considered doing an MBA asked, and outlining why supporting my business case. I believe a common mistake studies made sense to the business. It helped that people make when seeking sponsorship to round out my skill set that several of the management team had from their company is not approaching it in and, having weighed up the either undertaken an MBA earlier in their the same way they would a request for any options and chosen Cass, career or had aspired to do so at some point, other investment; the company needs to I set about the delicate and that Cass is a respected name. understand what it is investing in, why and how they will see a return. business of discussing my Ultimately, I elected to pursue an evening decision with my employer. course – the Cass Executive MBA – and use For my company, key factors were the my existing annual leave allocation for any retention of my skill set and experience, the days off needed. I funded additional costs Business Mastery Project being on a topic of outside of the tuition fees, such as books use to them, the fact that new skills and and additional travel, and also offered to knowledge could be used in my existing role sign a retention agreement for the duration from day one, and that I could undertake of my study, but was ultimately not the study in the evening and at weekends. required to do so. You should also consider other alternatives Studying whilst working was extremely such as Salary Sacrifice, applying for challenging. There will be times when the scholarships or accepting part funding. course encroaches on work time, so you Be aware that many companies don’t have need to manage expectations with your a firm policy on MBA sponsorship, so you line manager and give early warning where need to be prepared to negotiate something possible. You will also need to ensure that that works for the business and yourself. you have the support and understanding Regardless of your source of funding, an “ I cannot emphasise enough how of your friends and family. Executive MBA at Cass is one major investment that can reward you for the critical it is to ensure strong For me, the investment has been thoroughly rest of your life. worthwhile. My employer is satisfied that support from the people within I am making the most of my studies and achieving distinction-level results. The your organisation who own the process has opened executive management’s training budgets, and to put eyes to my ambition, self-motivation and together a robust business case.”

19 Cass Business School The Executive MBA www.cassmba.com 20 “ Almost every piece of coursework can offer an opportunity to apply new skills to the real world.”

A life-changing commitment… Hilary Moore Communications Specialist Executive MBA Alumni 2009–2011

My MBA story is somewhat I handed in my first Finance and Strategy unconventional. I arrived essays nine days after the birth. I sat my first exams when my daughter was eight five-months pregnant, and weeks old. It was tough but I graduated had been worried about on time, with good marks, a healthy and how I’d be received in such happy daughter, and in a great position a clearly stimulating and professionally. driven environment. But Prior to enrolling for the Cass Executive Cass is also a very inclusive MBA, I was a communication trainer place and I was welcomed at a boutique international business communication training company. Almost with open arms. every piece of coursework can offer an opportunity to apply new skills to the I found Cass’s teaching superb – and I real world. I wrote eight papers on say that having experienced PhD-level different aspects of my own company, teaching at an Ivy League university. The some of which were presented to the permanent faculty, visiting professors and senior management. guest speakers were excellent. They all had either formidable business experience or Without my MBA, I would undoubtedly great academic and teaching skills – still be at an excellent firm with a good often all three. reputation in its field. However, my role there was quite limited. The Cass MBA gave Studying during my pregnancy, then while me the skills and the confidence to move on. on maternity leave and through the early months of my daughter’s life was both a challenging and hugely enlightening experience. Having a baby placed professional matters into perspective, but balancing all my commitments took immense determination.

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I didn’t go into the Cass Executive MBA But it’s not just about networking. intending to become an entrepreneur, but I employed what I had learned in Strategic within months of leaving I had set up my Brand Management to work out the own company and my own publishing positioning and branding for my new and online venture, and secured a new English for Business books. I recently job at McKinsey. These new directions started at McKinsey as a Communication have increased my income and my ability Specialist, and have already used to advance to new things. knowledge I gained from modules on Change Management, Finance, and Before I started studying at Cass, I was Operational Management. With a career aware of the daily mechanics of business. in consulting and training, the sheer Through my MBA, however, I grasped the breadth of knowledge I have gained about significance of strategy, the value of numerous business areas is essential to building for the future, and the role of help me add value to clients. innovation in creating true wealth and growth. Basically, I would never have had Business needs to change in so many the skills, vision and courage to create a ways to adapt to – and even lead – shifts venture of my own without the Cass MBA. in society. One area I am deeply involved with, and passionate about, is the need Equally importantly, I didn’t have a for business to capitalise better on diversity. professional network within London That can mean getting more women onto before joining Cass. I felt quite boards, or helping business people disconnected. It came as a shock to communicate better across linguistic see the degree to which networking and cultural barriers. was emphasised at Cass, as it was not something that came naturally to me. While there are clearly ethical reasons for doing this, I believe it’s also a business However, I went to a training session imperative. At the moment, an immense offered by Cass for ‘networking newbies’ reservoir of untapped value – human talent and this helped me to see it in a very and the profits that can flow from that talent different light. I realised that there are all – is squandered through miscommunication “ With a career in consulting kinds of fascinating people out there, and mismanagement. with all sorts of knowledge and insight and training, the sheer that you can benefit from, and the The Cass Executive MBA trains you to see opportunities to build a network of friends the big picture and envision the future, breadth of knowledge I have and trusted advisors proved invaluable. equips you with the knowledge and skills I left with a diverse and supportive to act on that vision, and provides the gained about numerous network of intelligent people with the network to help you take the next steps business areas is essential to power to help me achieve my goals. in a journey of transformation. help me add value to clients.”

23 Cass Business School The Executive MBA www.cassmba.com 24 “Cass attracts changemakers and provides a forum for debate, bringing people together around key issues and encouraging a potent blend of competition and collaboration.”

Anna Faelten Deputy Director, M&A Research Centre, Cass Business School Executive MBA Alumni 2009–2011

You’ve read the stories. Now examine the facts. www.cassmba.com

25 Cass Business School The Executive MBA Cass Business School 106 Bunhill Row London EC1Y 8TZ T: +44 (0)20 7040 8600 www.cass.city.ac.uk

Cass Business School In 2002, City University’s Business School was renamed Sir John Cass Business School following a generous donation towards the development of its new building in Bunhill Row. It is known as Cass Business School for short.

Sir John Cass’s Foundation Sir John Cass’s Foundation has supported education in London since the 18th century and takes its name from its founder, Sir John Cass, who established a school in Aldgate in 1710. Born in the City of London in 1661, Sir John served as an MP for the City and was knighted in 1713.

All the information contained within this brochure Printed on paper certified in accordance with the FSC  was correct at the time of going to print. (Forest Stewardship Council). Cass Executive MBA Course information

www.cassmba.com Summary Course outline

Our members Application You will start with an is based on group project work and If you are being sponsored by your Ten years average work experience with Due to high demand for places — which orientation programme, presentations, individual course employer, you may well choose a global exposure from a wide range of are allocated on a first come, first served work and exams (core modules only). project that tackles an area of current industries and job functions. Female to basis — we recommend that you submit which includes the leadership concern in your business. Other projects male ratio circa 22%. your application at least four months and team building weekend Specialist paths: electives are offered by companies through the before the start of the course. workshop, introducing some In your second year, you will take between Cass careers service, where sponsors Global diversity basic concepts and techniques, six and ten elective modules. Each Executive have a direct interest in the project Over previous intakes students have Fees MBA is different and how you devise your theme or idea. come from over 45 different countries. £42,000 payable in four instalments. as well as giving you a chance electives plan will be unique to your own Includes all textbooks for the first year, to get to know your tutors and learning goals. For example, you might The Business Mastery Project will not Accreditation international emerging markets consultancy fellow students. choose to develop a specialist path in an area only help consolidate everything you Cass Business School now possesses the trip and one international elective (the air relating to consultancy, finance or marketing. have learnt in a practical environment, sought-after ‘triple crown’ gold standard in fare and visas are not included in the fees Or you may choose a range of electives from it can in itself be a real step forward business education. We are fully accredited for the international elective). The core business syllabus these disciplines to complement and in your career. by the Association of MBAs (AMBA), the The first year is devoted to core modules strengthen your existing skill set. European Quality Improvement System Funding covering technical knowledge in areas like The Professional Development Programme (EQUIS) and the Association to Advance Cass has developed a wide range of finance and quantitative methods, as well The Business Mastery Project runs concurrently throughout the two-year Collegiate Schools of Business (AACSB). scholarships based on academic and as the chance to explore strategic issues In your final year, you will draw together period, providing support courses ranging This places Cass in an elite group of global personal achievement. UK students like brand and knowledge management. the many elements of the course in a major from negotiation skills and mind mapping business schools. can also apply for special study loans Business Mastery Project. The output to languages and creativity. offered by some high street banks. You will learn through a mix of expert from this project will count substantially Evening Executive MBA tuition and hands-on exercises. Assessment towards your final degree. structure and dates Business case for sponsorship 24-month part-time programme delivered We can offer you the opportunity to come over two evenings per week from 18.15 – 21.15. in and meet with one of our Executive Year 1 Year 2 cont... One intake per year in September. MBA advisors who can help you put a Orientation Programme Frontier of Strategy Corporate Restructuring business case together to demonstrate the Managing Strategic Change Law for Business Modular Executive MBA long-term value of the MBA for employers. Leadership and Team Building Women in business: The competitive edge Oil and Energy Trading and Economics structure and dates Weekend Workshop Building an Enduring Family Business Oil and Energy Transportation and Logistics 24-month part-time programme delivered You can find out more at: Core Modules Sustainable Business over one long weekend per month www.cass.city.ac.uk/courses/mba/ Entrepreneurship & Innovation Accounting Information (Fri – Mon). One intake per year in March. executive-mba/fees-and-funding Innovation & Entrepreneurship International Organisational Behaviour Frontier of Strategy Relationship Management and Marketing Admissions Quantitative Methods New Venture Creation China International Study Tour We look for well-rounded personalities who Finance Managing Value Creation Linking Strategy UAE International Study Tour have a clear idea of their career objectives, Strategy and Finance Indian Global Outsourcing a focused approach and can demonstrate: Information Management South Africa: Leading change in a Marketing Finance complex world • High academic calibre demonstrated Human Resource Management Applied Corporate Finance 1 Strategic Management in Action: Exploring by a degree or appropriate professional Business Economics Applied Corporate Finance 2 location brands qualification Operations Management Investment and Derivatives Corporate Social Responsibility Private Equity Marketing • A minimum of three years relevant and “ I found Cass’s teaching superb – and I Mergers & Acquisitions Branding and Advertising appropriate, full-time work experience, Emerging Markets Consultancy Week Islamic Economics gained after graduation say that having experienced PhD-level Business Mastery Project Islamic Law of Business Transactions Year 2 Final quarter of the programme • At least two supporting references. teaching at an Ivy League university.” Islamic Banking & Finance Hilary Moore Electives* Accounting and Financial Analysis Communications Specialist Consulting & Strategy Derivatives International Financial Management Executive MBA Alumni 2009–2011 Consulting to Management General Information The new strategic landscape: Innovative General Management *  List of electives is only an indication perspective on strategy Managerial Decision Making of the range of subjects on offer and Strategic Fast Track Venturing Leadership is subject to change. Strategy in the Face of Uncertainty Art of Management • Additional international electives Strategic Hedge Fund Investing Managing Professional Service Firms will incur a cost Investment Strategy and Practice Competitive Intelligence • Professional development runs Corporate Strategy for a Globalising World Corporate Reputation Management throughout the two-year period. Advanced Strategy Analysis Corporate Leadership

Cass Business School The Executive MBA www.cassmba.com 2 The business case Meet the faculty

The support of your Before you apply, you are welcome to come Cass Business School’s Prof. Laura Empson Prof. Scott Moeller organisation is vital if you in and meet one of our MBA advisors, who international faculty is made Laura Empson joined Cass in June 2007 Scott Moeller is the director and founder of can talk to you about your ambitions and as the founding Director of the Centre for the M&A Research Centre at Cass Business are to make the most of all discuss how the Cass EMBA can help you up of over 100 research-active Professional Service Firms. She teaches School. He is a frequent commentator on the opportunities that a achieve your goals. So, whether you work members with impressive the core course on Organisational business issues on television and in the Cass Executive MBA has for a small organisation or a multi-national academic credentials and Behaviour on the Full-Time MBA press, and has written articles for the Wall to offer. We have a range company, we will be able to help you ask strong industry backgrounds. Programme as well as the Managing Street Journal, The Banker and Criticaleye. for sponsorship for your EMBA in a relevant Professional Service Firms elective for the Scott’s most recent book – Surviving M&A: of services available that and persuasive way. MBA Programme. Laura has an MBA and Making the Most of Your Company Being can help you to make a Prof. Charles Baden-Fuller a PhD from London Business School and Acquired – was published in 2009. Prior to strong business case to your One of our key services in this area is Charles Baden-Fuller is the Centenary was on the faculty at Saïd Business teaching, Scott spent six years at Deutsche organisation, demonstrate a downloadable pdf that helps you to Professor of Strategy and leader of the School, University of Oxford for 10 years Bank as Global Head of the bank’s corporate structure a business case that analyses Strategy Group at Cass. He is famous for after previously working as an investment venture capital unit, Managing Director of how the Cass EMBA can your organisation’s current business his strategy insights into the management banker and strategic management the Investment Bank’s Global eBusiness benefit both you and your needs, explains the benefits of a Cass of mature firms, written up in many consultant. She has significant experience Division, and Managing Director of the company, and encourage EMBA, outlines the skills you will academic articles. He is well known for in researching professionals and professional department responsible for worldwide your organisation to support gain, demonstrates the ROI for your his work on networked organisations and service firms. Laura’s current research strategy and new business acquisitions. organisation and summarises the the management of young, hi-tech firms, project is concerned with leadership your studies financially. benefits for you and your organisation. particularly in drug development and dynamics in professional service firms biotechnology. Prof. Baden-Fuller has and is funded by a grant from the undertaken consulting assignments on Economic and Social Research Council. strategy and mergers for large and small firms, and currently serves as director or Prof. Joseph Lampel advisor to several young high-tech firms. Joseph Lampel has been with Cass since He has published more than 80 academic 2002 and is the School’s Professor of articles and in the last few years raised Strategy and Innovation. He is widely more than £2m for research from the EU, published and works regularly with top and the UK ESRC and EPSRC. management teams in the area of strategy, creativity and business innovation. Among the organisations he has worked with are “ There will be times when the course EMI Music Group, GlaxoSmithKline, John Lewis, UK Department for Business encroaches on work time, so you need Innovation and Skills, and the International Chamber of Commerce in Paris. He is a to manage expectations with your regular guest on BBC TV, BBC World, ITV, line manager and give early warning Channel 4, Sky News, and CNBC. where possible.” Scott Henderson Business Strategist Current student “ I quickly gained a sense of the immense diversity at Cass – not only in the nationalities of my fellow students, but also in terms of professional background.” Hem Mehta Manager – Deloitte, Corporate Finance Executive MBA Alumni 2009–2011

Cass Business School The Executive MBA www.cassmba.com 4 Networks Taking the next step

Build your global network Cass networks include: Student body “ It’s tempting to regard studying for an MBA as a Our location puts you in Cass Creatives (International students: 23 nationalities) Centre for Entrepreneurship (CEN) means to an end – a way of enhancing your portfolio the heart of the City of Cass Women in Business (CWIB) London. Senior managers Cass Actuarial Network (TANC) of skills and becoming more desirable to current and from many international Executive MBA Club Europe 75% future employers. But its value also lies in helping businesses contribute to Cass Management Consultancy Club North America 9% Gaming Club (GAMBIT) Asia 6% our Corporate Speakers Asia-Pacific 4% you to think creatively about your career.” Programme. Past guests Other Cass clubs and societies: Middle East 4% Africa 2 Caroline Moore have included: Sir Stelios Film Management % Director, Constellata Limited, and Co-Founder, LearnAhead Ltd The London Securitisation Forum Executive MBA Alumni 2008–2010 Haji-Iannnou of easyGroup, Finance Society Jim O’Neill of Goldman Exploring Asian Business Sachs, and Sir John Bond, Cass Merger & Acquisition Society Group Chairman of HSBC. Optimal Gaming Strategies Society We offer a range of Contact one of our Cass MBA advisors Private Equity Society if you have any questions about our Cass Mathematics Trading Society opportunities to discuss your situation, ambitions Executive Programme. More than 6,500 Cass MBAs work in senior Investment & Trading Club Male 78% positions around the globe, and they are Cass Marketing Society Female 22% and expectations in detail. You can reach our Cass MBA Advisors on part of a network of over 33,000 Cass MBA Finance Club You can: T: +44 (0)20 7040 5276 alumni. We have 45 overseas associations Renewable Energy Society E: [email protected] – from India to China to the US, Greece, Germany and Dubai – who exchange • Meet us at a Cass MBA Evening Or visit: knowledge and experience, and discuss Information Session in London W: www.cass.city.ac.uk/courses/mba/ industry trends and business opportunities. executive-mba Our Clubs and Societies will help you to •  Attend an “Experience the MBA cultivate the contacts that will advance in a Day” event and gain a flavour Follow Cass on your career development. of what the Cass MBA is like • Meet us on tour; book an individual www.facebook.com/cassofficial MBA assessment with one of our @cassinthenews MBA advisors Industry breakdown Cass Business School •  If you can’t meet us in person, (Official Group) 30 28% why not sign up for our on-line information session www.youtube.com/user/cassprogrammes 25 • Join us for our Leadership Series

20 • If you are unsure about your suitability for the Cass Executive MBA, email a 15% copy of your CV to [email protected] 15 for honest feedback.

10 8% 6% 6% 6% 5% 5 4% 4% 4% 4% 2% 2% 2% 2% 2%

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IT Arts Media Energy Travel Other Telecoms Automotive Healthcare Publishing ConstructionConsultancy Manufacturing Petrochemical Pharmaceutical Financial Services

Cass Business School The Executive MBA www.cassmba.com 6 Directions

By air By bus Cass Business School From Gatwick and Luton Airports – Bunhill Row: 4, 8, 21, 25, 43, 55, 56, 76, 106 Bunhill Row the Thameslink train service connects 133, 141, 172, 214, 271, 501, 521. London EC1Y 8TZ Gatwick and Luton airports directly with T: +44 (0)20 7040 8600 Farringdon Station. Trains run every 30 By train www.cass.city.ac.uk mins and the journey takes about 45 mins. Travel by rail to any London terminus and then by Underground, bus, or on foot. From Heathrow Airport – Heathrow Airport is on the London Underground By car system, on the Piccadilly Line, and Car parking for Bunhill Row is either in the nearest Underground station for the Barbican Centre’s car parks or in the the School is reached by changing at National Car Parks in Aldersgate Street, Kings Cross St Pancras. The journey London Wall and Finsbury Square. from Heathrow to Kings Cross St Pancras By Underground takes around an hour. The nearest Underground stations are: Alternatively, take the Heathrow Express Moorgate and Old Street on the Northern to Paddington (15-minute journey) and Line (City branch); Barbican, Liverpool continue via the Underground. Street and Moorgate on the Metropolitan, Hammersmith & City and Circle Lines and From Stansted Airport – take the Liverpool Street on the Central Line. Stansted Express to Liverpool Street Station. Trains run every 15 mins and the journey takes about 45 mins.

From London City Airport – take the North London Railways train service to West Ham Station and change to Old Street Great Eastern Street Old Street Station the Hammersmith & City or District Underground lines (westbound) for City Road

Moorgate or for the Undergraduate Street Paul

Old Street Whitecross School, Barbican (you may need to Bunhill Fields change at Aldgate East). Express

coach services also run to Liverpool Row Bunhill Dufferin Street Street Station.

Street Fortune Street H.A.C Cass Ground Fann Street Square

Barbican Chiswell Street

Finsbury Beech Street Sun Street Ropemaker St Aldersgate Street The Barbican Centre Union St Eldon Street Liverpool Street Station Moor Lane Fore Street Moorgate Moorfields Finsbury Circus Moorgate Liverpool Street Bishopsgate London Wall London Wall Blomfield St Houndsditch

Street

Moorgate Broad Street

Old Coleman Gresham Street

Prince’s St Lothbury Cheapside St. Pauls Threadneedle Street Bank Cornhill