PILLARS OF THE SUSTAINABLE ECONOMY 2010/11 TO UNIVERSITIES THE HIGH VALUE OF BUSINESS SCHOOLS OF BUSINESS SCHOOLS INTERNATIONALISATION LEANER AND GREENER WORKING SMARTER, CURRICULUM 21ST CENTURY TO THE ECONOMY AND SOCIETY THE HIGH VALUE OF BUSINESS SCHOOLS OUR ROLE The Association of Business Schools (ABS) is the representative body and authoritative voice for all the leading business schools of UK universities, higher education institutions and independent colleges.

With over 100 members, ABS promotes the study of business and management to help improve the quality and effectiveness of managers in the UK and internationally. Formed in 1992, ABS works with similar organisations in Europe and around the world to influence the international management education community.

OUR MISSION To promote the interests of our members and the business and management education, training, research and development they provide, nationally and internationally, so as to improve the quality and effectiveness of management, entrepreneurship and leadership for the benefit of society at large.

The Association of Business Schools 137 Euston Road, NW1 2AA Tel +44 (0)20 7388 0007 Fax +44 (0)20 7388 0009 Email [email protected] Web www.the-abs.org.uk PILLARS FOREWORD PROFESSOR HUW MORRIS 2-3 OF THE SUSTAINABLE THE YEAR IN FOCUS 4-8 ECONOMY A snapshot of some recent highlights, key developments 2010/11 and achievements of members

CASE STUDIES

> The High Value of Business Schools to Universities 10-11

> Internationalisation of Business Schools 11-13

> Working Smarter, Leaner and Greener 14-16

> The 21st Century Curriculum 17-20

> The High Value of Business Schools to the Economy and Society 21-25

HEALTH CHECK 26-27 Some key figures on business and management education FOREWORD PROFESSOR HUW MORRIS Chair of the Association of Business Schools & Pro-Vice- of Metropolitan University Now Pro-Vice-Chancellor (Academic) of the

This year the Association of Business Schools has increased its membership, improved its engagement with business school staff, and effectively represented the aspirations and concerns of lecturers, researchers and academic managers to Government officials and other stakeholders. As the Association marks and celebrates another record year, in this report I would like to take the opportunity to thank all the staff and supporters for their efforts and for making this success possible.

Jonathan Slack has led the Association very ably since its formation in 1992 and as the ABS publication The History of UK Business and Management Education* demonstrates his good counsel has helped business schools to develop to a point where they are now the largest providers in the UK of undergraduate and , if not quite yet research and academic enterprise.

Over the last eighteen years Jonathan has been joined and helped by Julie Davies (Research and Executive Development), Victoria Robinson (Marketing and Public Relations), Joe Clark (Policy Development), Pam Essien (Office Co-ordinator), Vicky Reid (Events), Shai Bryant (Executive Development) and Gill Gilligan (Accounts). This formidable team has done a great deal to position ABS as the leading voluntary membership based organisation for higher education institutions in the UK and a leading provider of management and research development activity for business education providers within Europe and the wider world.

As the Association looks to the future and seeks to maintain and improve upon its impressive track record of performance, there are four issues which will need to be confronted and which could yet become challenges or opportunities depending on how they are tackled. These challenges and opportunities have different time horizons and potential consequences, but if we are to be strategic and forward thinking we need to discuss them now and prepare for the different futures they will bring.

The first and most pressing of these issues is the estimated 18 to 35% reduction in public funding for higher education over the next five years. This provides an opportunity for members to find more efficient and equally effective forms of teaching and researching. It also presents an opportunity for ABS to represent the business school community and to represent the interests of university based business educators and researchers.

*ABS members can claim their exclusive 30% discount by visiting http://books.emeraldinsight.com/offer to obtain the code ring 020 7388 0007

2 PILLARS OF THE SUSTAINABLE ECONOMY 2010/11

The second pressure is increased competition from business education providers from overseas and from areas of activity which were traditionally seen to lie outside the arena of higher education in the UK, e.g. for profit providers of higher education, media, professional associations, publishing. The opportunities here include finding ways to co-operate with these new providers to develop new markets and approaches. For ABS, it also offers the opportunity to expand and increase its membership base and offerings to provide for broader forms of engagement and interaction.

The third pressure is shifts in the age profile of the population in the UK with many more older people in work and many fewer young people studying full-time at University. This change offers opportunities for business schools that can respond to what are likely to be increased demands for refresher, re-training and continuous professional development courses. And also for courses at all levels and for all types of students that are available in the workplace, online and close to people’s homes.

The last of the four pressures is the threat of climate change and resource depletion. As weather patterns change it is likely that the world will become a hotter and less hospitable place with consequences for the way in which food and fresh water are produced and distributed. Meanwhile, as reserves of oil and many other mineral and organic raw materials decline there are likely to be greater physical and regulatory limits placed on what can be made and sold by businesses, public sector agencies and voluntary associations. In this changed environment business schools and the ABS will need to be leading debate, education and research into how these challenges can be turned into sustainable opportunities for the very long term future.

The four Cs outlined above present a tall order of challenges and opportunities for the members and staff of the ABS, but based on the track record to date I am confident that we will make good progress over the years to come.

3 THE YEAR IN FOCUS A snapshot of some of the recent highlights, key developments and achievements of members

NEWCASTLE ACHIEVES EQUIS ENTREPRENEURSHIP Business School is Almost 70% of young people in the West celebrating achievement of EQUIS Midlands say funding is the biggest barrier accreditation and a strengthening of its to entrepreneurial growth, according to a international partnerships with a new new study. The Global Entrepreneurship partnership with and new Monitor (GEM), an international project Dual Master’s Awards in Advanced involving 54 countries, led by Professor International Business and Management Mark Hart, pictured, of Aston Business and Advanced International Business and School, interviewed 30,000 adults aged Marketing with the University of Groningen. 16-80 across the UK.

LEARNING WITH THE EXPERTS Guest lectures covered issues as diverse as digital versus traditional media, banking regulation and bankers’ bonuses, how PR professionals can lobby government ministers and HR management at a time of organisational change. Speakers included Angela Knight, Chief Executive of the British Bankers Association (pictured), and Professor Emeritus Michael J. Baker, the ‘Godfather of Marketing’.

STIRLING BRANCHES OUT NEW APPOINTMENT FOR Stirling Management School and Foreign GLAMORGAN BUSINESS SCHOOL NORWICH BUSINESS SCHOOL University, Vietnam, were successful IMPROVING BUSINESS PRACTICES The University of East Anglia has appointed in securing PMI2 Connect Funding to IN WELSH SOCIAL HOUSING Professor Paul Dobson as the new head of deliver an MBA in , Vietnam. This Under the banner of Knowledge Transfer, its business school. Paul joins Norwich initiative provides vital and much sought- Glamorgan Business School has been Business School in July as Professor of after support to institutions to build working with Grw^ p Gwalia Cyf (750 Business Strategy and Public Policy, having partnerships internationally. employees and turnover £32m) a social formerly held the Storaid Chair of Retailing housing company in to improve and at . develop its procurement practices and the NEW DEAN AT MMU associated information systems. The two Professor Ruth Ashford year project was completed in March 2010. QUEEN’S AWARD has been appointed Total savings in year are nearly £0.4m FOR Dean and Pro-Vice- with on-going savings of £350,000 per NORTHAMPTON Chancellor of MMU annum projected over the next four years. Professor Simon Denny, Business School, taking Associate Dean at The over from Professor University of Huw Morris. With the Northampton’s Business new £65m Business School due to open in School, has been 2012, Ruth will lead the faculty of 5,000 awarded a highly prestigious ‘Queen’s students and 250 staff during an exciting Award for Enterprise Promotion‘, for his time in its history. outstanding and significant role in promoting enterprise skills and attitudes.

4 PILLARS OF THE SUSTAINABLE ECONOMY 2010/11 Photo: Chris Taylor

MILESTONE FOR LOGISTICS SPOTLIGHT ON MARITIME INSTITUTE ACTIVITIES The Logistics Institute at Hull University The University of Southampton School of Business School has now hit its final Management has been commissioned to use funding target. Since opening in 2008, the its expertise in supply chains to identify and institute has helped thousands of map the Solent’s maritime businesses and individuals and businesses by offering a organisations. The marine sector contributes wide range of academic expertise and £1.4bn to Southampton’s annual GDP. industry knowledge, from green logistics Researchers aim to identify new business consultancy to short courses in supply opportunities for regional companies. chain management and warehousing. LEICESTER BUSINESS SCHOOL MOVES INTO £35M NEW FIRST FOR STRATHCLYDE EPAS ACCOMMODATION Strathclyde Business School this year became ACCREDITATION Leicester Business School has moved into the first UK chapter of the MBA Oath, a FOR KINGSTON its new purpose-built accommodation. The voluntary pledge for graduating MBAs and Kingston Business Hugh Aston building, home to the Faculty alumni to ‘create value responsibly and School’s standing as a of Business & Law and one of the most ethically’started in the US in 2009. Strathclyde’s leading international exciting campus developments at De full-time MBA class started the process, business school was Montfort University (DMU), was officially backed wholeheartedly by the school’s reinforced with EPAS opened in March 2010. Further details on management. accreditation granted to two major sets of the building and the opening event can be programmes in 2009: found at www.dmu.ac.uk/hughaston • MA Business Management, • MA International Business Management, NEW ADVISORY BOARD FOR • MA International Supply Chain and CRANFIELD SCHOOL OF • Logistics Management; MANAGEMENT • BA Business Management, Cranfield School of Management’s newly • BA International Business, established Advisory Board comprises of • BBA Business Administration. illustrious names from the world of This was followed in July 2010 by the business, many of whom are alumni from appointment of Jean-Noël Ezingeard, Dean the school who have gone on to become of the Faculty of Business and Law to the business leaders, including Government, EPAS Accreditation Board. Advisory Committee Member, Kate Avery, HERIOT-WATT UNIVERSITY SET Chairman of the Cobra Beer Partnership, TO EXPAND IN DUBAI Lord Karan Bilimoria CBE DL and Chairman Heriot-Watt, the first overseas university to SUCCESS FOR EDINBURGH of the Association of MBAs (AMBA) Hilary open in Dubai International Academic City Edinburgh Napier University Business Sears. The Board will meet twice a year to five years ago, is to expand their Dubai School will achieve another significant offer informed guidance to the School on Campus with a new purpose-built milestone with its highly successful BA its strategic direction. development which will treble capacity and (Hons) top-up degree see courses such as Logistics and Supply delivered in Hong Kong in collaboration Chain Management; Applied Psychology; with City University (SCOPE) surpassing Financial ; and 1,200 current students with its International Law introduced. forthcoming intake in October 2010.

5 ifs SCHOOL OF FINANCE GAINS IMPACT EQUIS ACCREDITATION AWARDED TAUGHT DEGREE-AWARDING ASSESSMENT AT Nottingham University Business School was POWERS IMPERIAL delighted to join the select group of EQUIS- The ifs School of Finance, a specialist in the An economic impact accredited business schools in 2010. provision of financial education, recently assessment by Professor Uniquely, EQUIS accreditation applies to all announced that it has been granted Taught Jonathan Haskel of Nottingham’s international operations at its Degree-Awarding Powers (TDAP) by the Imperial College campuses in the UK, China, and Malaysia. Privy Council. Business School suggests that the £3.5bn a year currently spent on publicly funded university research generates an additional annual output of £45bn in UK companies, and that the economic benefits are greater than other areas of government- supported research and development (R&D).

GROWING LINKS FOR KENT , the UK’s European Business School, is now delivering part of its AMBA accredited MBA on the and Paris campus giving students expert insight SOCIAL ENTERPRISE AT SOLENT NEW BUILDING FOR UEL into EU business and policy. Our links with SoFair is a Southampton This year the business school at the Hong Kong are growing stronger with 50 social enterprise scheme set up under the University of East London, situated in a new students now on its joint Master’s with Accelerating Enterprise initiative. Two MBA building alongside London’s Royal Albert Hong Kong Baptist University as well as one students and a graduate are applying their Dock, adopted the new identity of Royal year exchange students with City University skills to market fair-trade products for a firm Docks Business School. The new brand in Hong Kong. of women based in a village devastated by reflects the School’s commitment to its the tsunami. The students have successfully locality, as well as the aspiration to raise its bid for £3,000 to revolutionise the profile in international business education, NEW DEAN FOR merchandising effort of SoFair. research and knowledge exchange. Professor Simon Lilley NEW FOUNDATION DEGREE 2ND BIRTHDAY CELEBRATIONS studied for his first IN BUILDERS MERCHANTING FOR YORK ST JOHN degree, in psychology, Birmingham City Business School has 100 business leaders gathered in York to at University College joined up with major pub group Mitchells celebrate York St John Business School’s London. Simon has & Butler to create a postgraduate diploma second birthday in May. Speaking at the taught previously at the Universities of in multi-unit leadership for their regional event, leadership guru Professor Beverly Keele, Edinburgh, Glasgow and Lancaster, managers, which is the first of its kind in Alimo-Metcalfe urged businesses to cast off at the International Business School, the country. This follows work with Jewson, ‘old school’ leadership methods and Budapest and at the Manchester School the UK’s leading builders’ merchant, to embrace ‘engaging leadership’ to survive of Management, UMIST. launch the first ever Foundation Degree the economic crisis. in Builders’ Merchanting.

6 PILLARS OF THE SUSTAINABLE ECONOMY 2010/11

£15M INVESTMENT IN NEW PORTSMOUTH COURT ATTENTION ASHRIDGE BANKING ON SUCCESS MANAGEMENT SCHOOL The first mock courtroom in the south east Ashridge has signed a three-year Queen’s University Belfast is investing £15m of which will train lawyers, expert partnership with Santander, one of the in a new state-of-the-art management witnesses, social workers and probation world’s largest , to provide scholarship school which will open its doors in officers of the future was opened recently support for MBA participants and to September 2011. Queen’s University at the Business develop research and exchange Management School, ranked in the Top 20 School by Resident Judge of Portsmouth opportunities with Santander’s University management schools in the UK, will provide and the Isle of Wight, Richard Price. partners across Iberamerica. The a new postgraduate education centre to partnership was sealed at a signing provide high quality learning facilities for ceremony at Ashridge on 17 May 2010 and students and a new leadership institute was attended by Luis Juste, Director that will focus on executive education. Santander Universities UK & Portugal.

NEW DEAN AT PLYMOUTH RESTRUCTURE AT GLASGOW Professor David Wheeler took up his post As part of an institution-wide restructuring as Dean of Plymouth Business School on process, the Business 1 January 2010, after relinquishing his post School has, from 1 August 2010, become as Dean of Management in Dalhousie, one entity within the College of Social Canada. Following reorganisation, the Sciences. This will bring diverse colleagues International Shipping and Logistics Group closer together, support exciting is located in the School of Management GLOBAL ALUMNI FORUM AT CASS developments in interdisciplinary research which is led by Professor Phil Megicks. On 16 July luminaries, alumni, business and enliven our already top notch teaching leaders, academics and students gathered in and student experience. London and across five continents for the ROEHAMPTON Alumni World Forum, Cass’s first ever global UNIVERSITY alumni reunion. To mark the occasion the GREAT NEWS AT APPOINTS NEW new Alumni World Forum Scholarship was NOTTINGHAM DIRECTOR announced; the new scholarship will allow Nottingham Business Professor Elaine Harris alumni to recommend high calibre School has been has taken up the new executives for the full-time MBA programme. celebrating its 30 year role as Director of anniversary with a series Roehampton University of special events and Business School. As a Doctor in Business THE SCHOOL OF MANAGEMENT high profile guest Administration, Elaine intends to provide INTERACTIONS LAB lectures. The School has recently moved strategic vision and strong academic The School of Management into a multi-million pound, fully refurbished, leadership, doubling the size and external has created a brand new Interactions Lab Grade II listed building with state-of-the-art recognition of Roehampton University providing a custom designed space for facilities. Dean, Professor Baback Yazdani has Business School within the next five years. research that investigates how we interact also become Chairman of the CBI in the with other people, technologies and the East Midlands. environment. Based in the Innovation Centre in Bath, the Interactions Lab provides an ideal location for focus groups, usability testing, or psychological assessment of individuals and groups.

7 CENTRE FOR RESEARCH OPENS LINCOLN BUSINESS SCHOOL, AT SUNDERLAND : The ’s Business MASTER’S PROGRAMME FOR THE School launched a pioneering Centre for ALL ARMED FORCES Research into the Experience Economy The originally RAF-focused MSc in Logistics (CREE) in 2010. The Centre is leading a Management (Air Logistics Staff Course), major £1.4m research project into key was reoriented in April 2010 to become a employment and skills issues facing the degree programme that also admits north east region. CREE will work with Bilbao students from the Army and Royal Navy and in Spain and Groningen in The Netherlands. civil servants employed within the Ministry of Defence and is now known in the MoD PROTECTION FOR INVENTORS as the Defence Logistics Staff Course. ESSEX ACADEMIC The Baylis Business Breakout Room at the MAKES FINANCIAL Winchester Business School enables POWER LIST inventors/entrepreneurs to protect their HENLEY BUSINESS Rubbing shoulders intellectual assets during discussions with SCHOOL CHOOSES with the likes of the business advisors, enabling their FINANCIAL Chancellor of the conversations to be recorded (video and MARKETS EXPERT Exchequer, top audio) and non disclosure agreements to AS NEW DEAN government mandarins be signed and witnessed by camera. “This and the chairmen of BT and Sainsbury’s, facility is the brainchild of Trevor Baylis the at the Business School Professor of famous inventor and is the first of its kind Reading is delighted to Accounting, Prem Sikka, is the only academic in the country”, said Professor Neil Marriott, announce that Professor John Board will to appear in the Accountancy Age Financial Dean of Winchester Business School. become its new Dean from 1 October 2010. Power List 2010 which highlights the 50 most influential people in the UK. TEAM DEVELOPMENT NEWS FROM THE OPEN PROGRAMME UNIVERSITY BUSINESS SCHOOL BRADFORD DEAN LEAVES HIS Following an ABS team development The next generation of the OU Business GREEN LEGACY programme last year the University of School’s triple-accredited MBA’s course has Professor Arthur Francis, retiring Dean of Hertfordshire Business School reviewed been rolled out. It builds on the MBA’s Bradford University School of Management, sixteen undergraduate programmes. Key flexible, practice-based approach, with even has seen his passion for a greener student drivers for this radical review include greater emphasis on management in a environment take shape. New £12m eco- enhancing the student experience and global context. It is also celebrating friendly facilities were officially opened by employability, and addressing skills gaps. securing its reaccreditation by AACSB Sir Ken Morrison who was an evening class Themes of internationalisation, enterprise making it one of just 42 other business student in the 1960s. Dr Sarah Dixon takes and work experience shape the new schools worldwide to hold the triple over as Dean of Bradford University School portfolio of programmes, underpinned by endorsement for quality. By forging a of Management from September. contemporary research. partnership with Japanese NetLearning to launch the MBA the OU Business School further strengthens its international reach.

8 .uk g .or s .uk g .or -abs MA, MCIM, MCIPR, Chartered Marketer MA, MCIM, MCIPR, Chartered obinson@the The High Value of Business Schools to Universities of Business The High Value Schools Business Internationalisation of and Greener Smarter, Leaner Working Century Curriculum The 21st Schools to the Economy of Business The High Value and Society These key topics are considered to be the drivers of be the drivers to considered are topics These key and it is globally and management education business the Association for a vehicle remains Pillars important work that highlight the excellent to Schools of Business students the university, for doing – not only are members and the wider community for but and other stakeholders agenda. the sustainability towards increasingly their for our members thank to would like We and teaching research and the continued contributions UK Plc. to contributions Head of Marketing and Communications Head of Marketing Email: vr Victoria Robinson INTRODUCTION the case so that themed Pillars we have Historically we recently per issue, one topic just covered studies and management research. sustainability featured: have policy key the 5 following decided on have Our Executive us going forward: for areas > > > > > CASE STUDIES SCHOOLS TO UNIVERSITIES THE HIGH VALUE OF BUSINESS As university business schools in the UK mature this may correct itself as business THE RISE AND RISE OF engagement is seen to be, and pursued as, BUSINESS SCHOOLS an important part of each school’s mission. WITHIN UNIVERSITIES

With the MBA now a household term and business and management the most popular subject for study in the UK, the OPPORTUNITIES TO business school world has been transformed CONTRIBUTE OR THE over the course of my career, says retiring BUSINESS SCHOOL’S LOT? Dean of Bradford University School of Management, Professor Arthur Francis. Many staff in business schools harbour the There are more undergraduates conviction that their discipline area acts as studying business and management than a cash cow for the wider university. Implicit any other single subject. The MBA is in this assumption is that business schools regarded as the gold standard tend to be relied upon, exploited perhaps, management qualification by every to ensure that the university maintains a ambitious executive and even if a manager wider portfolio of subject provision and hasn’t got a BSc or Master’s in management research expertise, often, ironically, at the there are extensive opportunities for expense of the business school itself. executive development in university Others recognise that internationalisation, business schools across the country. close employer links, innovative curriculum Business school deans now have and progression routes encouraging different challenges, with research, the widening participation and multiple student experience and business professional body recognitions form the engagement the pressing priorities. basis of the business school’s wider The quality of research in business contribution. These qualities enhance the schools has risen by leaps and bounds over overall reputation of the university and the past 40 years, as various Research demonstrate relevance within the socio- Case studies from: Assessment Exercises have demonstrated. economic fabric of the region, country and Nevertheless our research still has two further afield. > Bradford University School major weaknesses. It is not yet of the same Of course these ‘truths’ are not of Management high quality, on average, as research in the universally applicable. There are relative core social sciences, evidenced by its failures among business schools, many > Northampton Business success rate in attracting research council struggle to provide acceptable financial or School, The University of grants. And much of it is too disengaged other contributions, while others are less Northampton from those who might be interested in willing to ‘play the game’ and forfeit their using it, namely businesses, policy makers desired strategy for the wider university and students. Paradoxically and unhelpfully, good. The Northampton Business the more engaged research is with users, School (NBS), however, together with often the lower the quality. This issue with many others in the UK, can boast both quality is unsurprising given how young our financial and significant other major discipline is in UK universities, and over time mission-critical contributions. In most this will sort itself out, but only if business universities, the merits of maintaining the schools and the best researchers become existence of a business school are little much more engaged with users. debated. This struggle to establish our research NBS was restructured in 2004 since capacity is having an impact on the student when it has sought both growth and experience. Busy academics, under pressure diversification of income streams. The to produce high quality research, can give growth in student numbers in the past five students the impression their research is a years has been impressive, such that NBS higher priority than the students’ experience. has around a quarter of the university’s With impending financial cuts in higher students, including half its postgraduate education this tension can only become and part-time learners and two-thirds of its more acute. A stronger user-orientation, with overseas numbers. The school provides EFL students themselves seen as potential users and ESP support to overseas students of research, can help reduce this tension. across the university. It also provides the

10 highest income from research and OF BUSINESS SCHOOLS INTERNATIONALISATION knowledge transfer (R&KT) of all schools notably by leveraging its enterprise and INTERNATIONALISATION social enterprise capability to provide both STRATEGY AT BATH strategic and operational expertise in the management of largely government Internationalisation is a key feature of the funded projects in the region. University of Bath School of It enjoys overall financial returns in Management’s strategy and we have excess of 50% of turnover, even a surplus established links with high quality from its R&KT activity! Partnerships and links institutions throughout the world. with professional bodies, international International co-operation is accomplished educational institutions and employers are through partnership agreements with strong and facilitative of commercial around 40 top institutions in Europe, Asia, success. Just a third of its income derives Africa, South America, and North America. from the public purse. So, a degree of With our international partners we: future proofing is inbuilt. Its programmes are designed to be flexible and • Co-operate on academic programmes; accommodating of student progression, • Conduct joint research projects; ensuring highly positive widening • Offer placements and exchanges to our participation and equality and diversity undergraduate students; outcomes, while some are even genuinely • Offer Global Residencies to our MSc and distinctive, perhaps unique. Furthermore, its MBA students; NSS overall student satisfaction outcomes • Structure programmes for visiting have been in the top quartile of UK student groups from abroad. business schools for three of the last four years and its various rankings in the This year the School has confirmed broadsheets are generally above those of partnerships with two new institutions, the the university overall. There was even some University of Stellenbosch, South Africa and 4* internationally outstanding research in Groupe Euromed Management, Marseille, the last RAE from NBS along with three France. Please see the following website for other areas in the university. Case studies from: a full list of our international partners: The need for business school leadership www.bath.ac.uk/management/about/ and innovation to meet the exciting > University of Bath School partners.html challenges ahead has never been stronger. of Management > , > Durham Business School, INTERNATIONALISATION AND KINGSTON BUSINESS > , SCHOOL University of Salford > University of Leicester School Kingston Business School is highly of Management international, in the sense that we have students from some 106 nationalities, as well as an increasingly diverse team of academic staff. We are working in a globalised and rapidly changing world. Our students are a remarkably rich resource, with diverse experience of business and culture. Old assumptions about business models and market forces are contested. We face the challenge of meeting high expectations from our students and from employers. We need to work in new ways, enabling our students to take ownership of their learning, in a context of support. The balance will switch from teaching to learning. For Kingston the challenge is

11 enhanced by the fact that our courses are and the Caribbean. We are recruiting Kingston MBA Programmes also taught in Greece, Cyprus, Russia and students with the relevant background to MBA provision is the cornerstone of the India, contributing to very different help lead the development of new Global Learning Centre’s portfolio, with no educational cultures and economic contexts. partnerships with countries such as Ghana. less than three major programmes available New partnerships are developing in China. world-wide. The same underlying programmes have Durham’s now well-established distinctive characteristics in each setting. Executive MBA programmes in Germany Kingston University hosts the Dorich and the Caribbean represent the distance- House Group of European Universities, THE GLOBAL LEARNING taught element of the Centre’s activities, which has developed from academic CENTRE with around 125 students currently exchanges, and now supports joint research. enjoying the benefits of a high-quality MBA One example is Mykolas Romeris University Durham Business School has a long history experience delivered in a location in Lithuania, where links involve Kingston of innovation in supporting the needs of convenient to them. A partnership with the Business School and Kingston Law School. postgraduate students for whom traditional European Business School, the DBS/EBS Through the UK Work Organisation on-campus study, whether full-time or part- Executive MBA programme is a dual-site Network, Kingston Business School is time, is simply not an option. Presently, the offering that combines modules delivered networked with partners across Europe, with School has over 900 students undertaking in Frankfurt with opportunities to study whom we share experience on workplace Master’s programmes around the world, alongside colleagues on the Durham-based innovation, with ongoing projects of research representing around two-thirds of Durham EMBA, expanding the networks of and development. See www.ukwon.net University’s total part-time student body. participants and enhancing the learning and www.workplaceinnovation.eu From May 2010, these students have a experience through interaction both with As we look ahead, we see that our new home in the Business School with the MBA peers and faculty members from two students will come from many different establishment of the Global Learning Centre, of the world’s leading business schools. countries, including rapidly growing a dedicated department for the delivery and Further afield, the Caribbean MBA economies in Asia. In 2014, Kingston management of degree programmes taking programme enjoys the benefits of Barbados University will host the International place away from Durham itself. The Centre as its stunning location, attracting Convention on Student Quality Circles, has been formed through the integration of participants from across the Caribbean and under the auspices of the World Council for the School’s distance learning and distance North America. Delivered in association Total Quality and Excellence in Education, taught units, bringing together Master’s- with the Caribbean Management Education which has 25 national chapters. We have level programmes delivered off-site, from Centre (CariMEC), the programme mirrors been engaging with numerous students the prestigious Executive MBA programme the Durham EMBA in content and delivery, and teachers, and helping them to build an in partnership with the European Business with almost a decade of success in ongoing global movement. We have learnt School in Frankfurt to the worldwide producing high-calibre MBA graduates from overseas experience in developing our network of early-career managers attuned to the demands of the global own first Student Quality Circle at Kingston. undertaking Durham’s rapidly-growing MA marketplace. We have been working in association with Management and MA Marketing degrees. By far the largest student body within Kingston University School (Andrew Powell) Quality of the student experience is the Global Learning Centre, however, are on education in India and Nepal, and there paramount in the Global Learning Centre. those undertaking the recently re-launched is further pioneering work in Uganda and Students and their sponsors can expect the and rebranded Global MBA programme, Mozambique. highest standards of support from the with around 600 students currently Business Schools also have responsibilities Centre’s very experienced Client Services participating. For almost 25 years, Durham in international development, including in Team, with dedicated Programme Co- Business School has operated a cutting- Africa. We seek to work with partners from ordinators there to look after the needs of edge distance learning MBA programme, developing countries on a basis of parity of students from initial application through to consistently ranked within the FT Top 40, esteem. Building on collaborative work since final graduation, underpinned by a new which now forms the platform for a truly 2007, we are working with the African Studies Learning Resources Team there to lead innovative new MBA experience. Association, at their conference at Oxford developments in programme delivery and The MBA and MA programmes at the University in September 2010. The objective is to connect students with world-class faculty heart of the Centre’s activities are a starting to take forward Cross-Community Dialogue, wherever they are based around the globe. point for a range of new initiatives that will and Heritage Partnership with Africa. We have With substantial investments in course further enhance the reputation of the been working in association with colleagues design, e-learning technologies and a full- School as a whole. Durham has a well- in the Faculty of Art, Design and Architecture time Centre Director reporting directly to established tradition of interfacing with the (Professor Catherine McDermott) on the Wola the Dean, the Global Learning Centre corporate sector, for instance, and the Nani project in South Africa, supporting represents a significant commitment by Global Learning Centre is now driving this women living with HIV, through the Durham University to satisfying the needs forward with a range of short-courses, open manufacture and sale of craft products. We of part-time postgraduate students and enrolment and client-specific Executive hope to develop new initiatives with partner creating a global learning community for Education products, and in-house degree universities and museums in the UK, Africa the twenty-first century. programmes to fit the requirements of the

12 PILLARS OF THE SUSTAINABLE ECONOMY 2010/11

modern global organisation, including a consistently recognised as being among The School of Management has provided major new Corporate MBA development the top 10 in the country. The agreement education throughout the civil war in Sri initiative. For alumni too, there will be a will initially enable students to progress to Lanka, but its efforts were nearly defeated growing portfolio of options through which the second or final year of Salford Business in February 2009 when Tamil Tiger rebels to ‘top up’ and update management School’s Business and Management used smuggled aircraft to bomb Colombo, knowledge, all employing the Centre’s programmes and is planned to evolve into causing a blackout just as one of the school’s blended-learning philosophy in order to a double degree awarding arrangement. professors arrived to conduct a workshop. reaffirm Durham’s commitment to high- The internet has helped boost the rapid quality life-long learning. rise in distance learning MBAs offered by UK schools, but they vary widely in quality and the amount of support for students. Drop- FROM LEICESTER WITH out rates are generally higher for distance LOVE: DISTANCE LEARNING learning programmes and at least one school SALFORD GOES IS FAST BECOMING A has lost accreditation by failing to satisfy INTERNATIONAL POPULAR WAY TO ACHIEVE the Association of MBAs that it was doing AN MBA enough to tackle its low graduation rate. Salford Business School has been heavily However, Leicester’s drop-out rate is engaged in internationalization activities Distance learning has opened up lower for distance learners: less than 10% over the last year. management courses to a range of over five years, compared to less than 10% Salford Business School is taking the lead students who don’t fit the usual profile, but in the first year for full-time students. This is on a two year Prime Minister’s Initiative 2 none so surprising as the nun from a closed attributed by the university in part to the (PMI2) project which was approved by the monastery in Cyprus who enrolled with the network of distance learning agents across British Council in October 2009. This is a University of Leicester. the world, who provide closer access to prestigious award and involves collaboration University of Leicester’s School of face-to-face support, boosted by visiting with five Chinese universities and the Management has devoted significant staff from the UK. Chinese Ministry of Education’s Teaching resources into building up its distance Hundreds of students make the journey Committee of Higher Education in Logistics. learning programmes since it was set up as to Leicester each year for the summer The project is innovative in two key respects. a separate department in 2002 and now has school. This year it will also be held in Unlike other PMI projects, the collaboration 6,000 studying remotely – even more than Miami for the large number of students involves professional bodies, most notably the , which has nearly 4,000. enrolled in the Caribbean. The department the UK’s Chartered Institute of Purchasing Sending out course materials is like a is now looking at providing regional and Supply (CIPS) and the Chinese crash course in logistics for the residential courses in Beirut and sub- Federation of Logistics and Purchasing. department’s administrators. Text books Saharan Africa. The Chinese partner institutions for the and materials are dropped by airmail and project include Central South University of couriered weekly to students in 72 different Forestry and Technology (CSUFT), countries. Last summer, staff had to arrange Southwest Jiaotong University (SWJTU), a venue and invigilator for a student taking Tianjin University of Commerce (TUC), exams on São Tomé and Principe, the two of Technology (ZUT), volcanic islands that comprise Africa’s Zhejiang Wanli University (ZWU). second-smallest country. Other developments in China include a In 2008-09, the school dispatched 23,635 collaborative agreement with a number of study items worldwide to 3,414 students. prestigious Chinese Universities. Students will Among the grateful recipients was a student be able to complete up to three modules on in St Helena, the world’s most remote island the School’s MSc International Business or in the South Atlantic Ocean. Like the MSc Management in China before coming University of London, which provided course to the UK to complete the final modules materials to servicemen in prisoner of war including a dissertation or paid professional camps during the First World War, Leicester placement option. The first students taking does not let battles get in the way of this option will commence in their Chinese education. In 2005, a member of the British institutions in September 2010. Army sat exams in Baghdad in a room where On the 20 August the School signed an windows and doors had been blown out. agreement with the ICFAI University Then, in 2007, exams were organised in network in India. Although headquarters Kinshasa in the middle of heavy fighting and are in Hyderabad, The Institute of Chartered night curfews in the Democratic Republic Financial Analysts of India Business Schools of Congo. But only half the candidates were are a network of well-established private able to turn up for exams in Nairobi during institutions found throughout India and the post-election unrest in 2008.

13 LEANER AND GREENER WORKING SMARTER, business and achieve the highest international standards in business and DO MORE WITH LESS UNDER management R&D and education. LEAN Lean thinking has helped us develop a balanced scorecard and a set of projects Professor Baback Yazdani, Dean of called ‘Aeployment Actions’ which help Nottingham Business School, part of deliver the objectives of our academic plan. Nottingham Trent University, introduced the In the case of Nottingham Business School Lean system at the school after applying this has helped us grow by 55% in the last lessons learnt from his days in the car three years and the future plan is to grow by industry. Amongst many improvements, the a further 35% over the next three years. Each School has since improved turnaround times week we review progress on one set of for marking assignments by almost 70%, projects to deliver our academic plan. It’s a directly impacting student satisfaction. culture of collective engagement, not blame. With all UK universities facing deep cuts Nottingham Business School and the in funding, many will have to make tough ABS have been running a number of events choices about what to do and how to do it, to bring together business school experts which areas to grow and what to cut. Many who are applying Lean. So far, events have business schools do indeed have current been held at Jaguar and Land Rover’s growth plans and are considering Halewood plant, along with workshops at contingencies and scenarios. As Business Nottingham Business School and The Schools attract one in seven UK university . Further events for applications, these will have a very Business Schools to learn about Lean are significant impact on UK universities’ most also planned this year. valuable facets: research and teaching. The UK’s business schools are leading The question is can business schools the way by taking some of their own grow in a shrinking funding environment? medicine and concentrating on added value One way of lessening the impact is to and cutting waste. In an age of green and adopt ‘Lean thinking’ and Nottingham lean, higher education leaders are finding Business School, which houses the Centre for it’s useful to have something to ‘lean on’! Case studies from: Business Performance and Lean Leadership, has been working with the Association of > Nottingham Business School, Business Schools (ABS) to promote the ‘Lean’ Nottingham Trent University system of working in UK Business Schools. > Ashridge Business School Nottingham Business School sees cost BUILDING A SUSTAINABLE > Hull University Business reduction not as a driver but as outcome of ECONOMY School, driving up the quality of the execution of its > , activities with shorter response times. It The 2009 United Nation’s Climate Change University of Warwick focuses on adding value with the least total conference (COP15) was the culmination of > University of Bedfordshire energy consumed, reducing expenditure a year that highlighted the urgency for a Business School on anything that doesn’t create value for sustainable economy in the broadest sense. > Newport Business School, the end customer. For many organisations, the transition to The Lean Enterprise Institute cites the sustainable practices will require new core idea as maximizing customer value strategies, new business models, new while minimizing waste. In a business leadership skills and to achieve that education school this means creating more ‘value’ in at many levels. This puts business schools and research, education and applying other educational establishments firmly in the knowledge, with less resources. spotlight. Matthew Gitsham, Director of the Customisation rather than standardisation is Ashridge Centre for Business and the key to doing more with less when Sustainability, talks about his opinion on applying Lean in higher education. whether educators are ready and equipped In Lean, whether in manufacturing or to do their bit to ensure a sustainable future. knowledge based work, you have to be Change within business schools is clear about what your customer’s value and inevitably a slow process, faculty must what the main value streams are. engage with an issue, whether that is Nottingham Business School’s Lean agenda sustainability or any other issue, and is an operational framework to implement consider individually and as a group what our academic plan, which is to grow our that means for them. This is a process that

14 PILLARS OF THE SUSTAINABLE ECONOMY 2010/11

takes time in order for any meaningful goods into the port nearest the chosen Throughout their MBA studies they have development to take place. distribution centre. This minimises the expanded their management knowledge I believe that the variety of ways we number of carbon heavy road miles that through first rate academic teaching, engage with clients on sustainability firms are required to make in order to practical project work and also benefiting demonstrates our understanding of and transport the goods, as it has been from the wide range of skills from within commitment to embedding sustainable calculated that ocean shipping is six times their MBA group. Coming from over 30 principles at the heart of all we do, and in green friendlier per ton-mile than carrying different countries spanning the UK, EMEA, terms of education I believe we have come those goods by lorry. Americas, Oceania and Asia, these are the a long way. But, along with all education The data supporting this model is clear. people who will become the business providers, we certainly don’t have all the As a result, smaller ports will grow as leaders of tomorrow. answers. Our Chief Executive, Kai Peters shipping is better spread around the underlined this when he was invited to country, which in turn will help achieve the speak at the UN Forum on business schools mandatory CO2 reductions required by UK and climate change preceding the COP15 government. Cost per unit shipped climate negotiations in Copenhagen last decrease and consumers are expected to ENTERPRISING December. He commented that business reward firms who actively seek to reduce BEDFORDSHIRE STUDENTS schools must look at four issues around their carbon footprint. SCOOP NATIONAL TITLE curriculum content: issues of sustainability Professor Menachof commented: ‘As must be substantial, universal to all fuel costs rise and there is a greater Six budding entrepreneurs from the participants on programmes rather than spotlight on the environmental impact of University of Bedfordshire Business ‘elective’, applied and discussion-based logistics, firms are looking for savings by School won the National Flux Competition rather than only theoretical and, finally, using the most efficient and friendly mode 2010. integrated into all subject areas. of transport available.’ Alexia Francesca Grech, Manjunath Our reputation, underlined by the level The nearporting concept made its Basapoor, Greg Dorban, Alin Dobrea, of research that we undertake in this area debut at an international shipping Batjargal Sugarjav and Simona Stasiulyte and the partnerships that we have conference in early 2010 and Professor represented the University in the developed, is showing our approach to be Menachof is working with industry leaders challenging three-day inter-university Flux credible and applicable. Later this year we to progress the model for the future. competition in Nottingham. will be jointly publishing research in They were chosen as the winning team partnership with the UN that will detail some and awarded £500 each from a competitive of the most innovative interventions leading process involving 32 universities from organisations have found to enhance across the UK. leadership capability and sustainability. BUSINESS SCHOOLS Flux crams a whole raft of enterprise COLLABORATE TO ADD and employability challenges into less than VALUE 36 hours. Organised by the Working Knowledge Group, it is the UK’s largest The first Midlands MBA Career Fair was held annual competition promoting WORKING, SMARTER, on 4 June at Aston Villa conference centre. It entrepreneurship and bridges the gap LEANER AND GREENER: was a collaborative event, organised by four between education and the world of work. ETHICAL, SUSTAINABLE, of the UK’s leading Business Schools all based One of the students, Greg, said: PROFITABLE in the Midlands, Aston, Birmingham, “Winning was a fantastic feeling! To come Nottingham & Warwick. top out of over 30 leading universities is Encouraging green behaviour in business is This new initiative is designed to just unbelievable. Obviously we went there an ethos that is not only imbued in the increase employment opportunities for our to win, but never expected it, especially teaching, learning and research that is MBA students and build stronger after seeing and hearing our competitors.” carried out at Hull University Business relationships with regional, national and Another, Batjargal, said: “We gained a lot School, but also through its consultancy international employers. The event acted as of business experience and confidence by work with the business community. a showcase for a highly skilled, adaptable attending specialised workshops, workforce capable of supporting growth in Apprentice-style meetings and Dragons’ One example of this is the school’s Logistics the UK economy. Den-style sales pitches, and by presenting Institute, which is heavily involved in green With over 300 students in attendance in front of around 300 people.” and sustainable research. Professor David the event proved a great opportunity for The annual competition was held for Menachof, the Peter Thompson Chair of employers to identify new talent. All have the fifth time – 30,000 students have been Port Logistics, is currently working on a new been subjected to a demanding selection involved in total so far. shipping transportation model – process, have attained at least one first nearporting – which looks to the lower degree, bring with them an average of six carbon footprint of logistics operations. years work experience and are looking for Nearporting is the concept of bringing their next employment opportunity.

15 the opportunity to engage with “bite sized chunks” of learning to suit their experiences GETTING DOWN TO and needs. This flexible learning for BUSINESS: WORKING employability and community scenarios SMARTER, LEANER AND development (entitled The FLECS GREENER Collection), involving a variety of application areas, enables participants the opportunity Universities have a recognised need to to gain accreditation for learning which can engage with and react to a changing contribute towards a broader programme environment of economic and government of studies. A blend of paper and modern initiatives to enhance employability and technological approaches in learning, widen access and participation. Fitting into teaching and assessment provides staff and this changing environment often involves students alike with experience of working taking a new approach to product smarter while practising leaner and greener development and delivery. Creating ways of operation. organisational cultures, processes and Such an initiative often answers some governance which promote and sustain questions and identifies further innovation is an even more immense opportunities: challenge. The digital landscape, mapped out by • Are Universities sufficiently responsive to early e-learning pioneers, has expanded employer needs – in content, approach rapidly beyond the domain of teaching and and time? learning to pervade all aspects of • What are the key attributes to enable organisational practice. Increasingly, University/employers partnerships to institutions make ultimately survival related support future developments? decisions regarding the use of technology. • How can learners become sufficiently These often involve enormous tensions and experienced in working smarter, skills concerns: how we sustain innovation, often required by employers? enhance flexible learning and learner • What ‘green’ opportunities can be control, but avoid bureaucracy and stifling enriched through effective University/ academic creativity; how we improve employer partnerships? efficiency but avoid creating a technocracy. Traditionally, technology has allowed These areas pose exciting avenues of adoption of more flexible teaching, learning exploration with related challenges in the and assessment approaches which were quest of raising standards in learning and previously difficult to deliver and resource. skills of learners and provide appropriate Such interoperability has enabled improved training and support for tomorrows management and development of managers in the 21st century. practices. With increased mass market availability of technologies, e.g. web applications, mobile devices, their life-span is much reduced with take-up at the individual user level in multiple contexts – private, social and commercial. As part of the developments to enhance creativity, encourage enterprise and improve access to the learning curriculum, a University employer responsive learning initiative, led by Newport Business School and focusing on leadership and management, offers bite sized chunks of curriculum in blended learning form using various technological approaches. Responding to outcomes from market research among employers of SME’s and small and medium sized public sector organisations, this innovative development offers participant organisations and learners

16 PILLARS OF THE SUSTAINABLE ECONOMY 2010/11

CURRICULUM 21ST CENTURY project have increased in number, have requested repeat involvement, are now MMU AND THE 21ST paying a 25% increase in fee, and have CENTURY CURRICULUM provided highly complementary feedback on the calibre of the students With increasing numbers of graduates in and of the programme as a whole. the job market and with (pre economic downturn) predictions of increased graduate With 80 companies on board and the unemployment there has been a growing successful establishment of the Manchester need for business schools to respond with Master’s brand, MMU will be looking to roll ‘employability’ strategies. One clear approach out the programme once the pilot comes is to create innovative Master’s programmes to an end in 2011. that, on the one hand, may lead to enhanced employability for the graduate student, whilst at the same time provide a flexible learning environment enabling work-based learning. The ‘Manchester Master’s’ is one such DEVELOPING A 21ST programme developed at Manchester CENTURY UNDERGRADUATE Metropolitan University Business CURRICULUM School (MMUBS) in partnership with a Manchester-wide private sector consortium Following an ABS hosted development led by Tangerine PR Ltd. The programme is workshop the University of Hertfordshire formally a Master’s of Science of Business Business School (UHBS) initiated a review (Manchester Master’s) hence the nickname of its sixteen undergraduate programmes. which has proved popular with the local This review reflected the key drivers of community. This unique development has UHBS which are to enhance the student attracted funding for a pilot programme experience, to seek greater delivery efficiency from the Manchester Innovation fund, with and effectiveness, and the further direct contributions from Manchester City development of research and business Council, NESTA and the North West development opportunities. The above UHBS Case studies from: Regional Development Agency. drivers are very much a part of the University A prime objective of the programme is to Strategy which also includes Employment > Manchester Metropolitan recruit and retain (in Manchester) the ‘cream and Entrepreneurship, Innovation and University Business School of Manchester graduate talent’ from the four Enterprise and International Engagement. > University of Hertfordshire universities in and reverse The greatest dilemma facing the Business School a trend in migration to London for jobs in programme development teams was to > Portsmouth Business School, the creative industries. provide programme specific modules University of Portsmouth The success of the pilot programme has which included all the above aspects within > Edinburgh Napier University been measured by the following outputs: a structured curriculum. The decision was Business School taken that the curriculum would be > Nottingham University 1. Over 80 local companies have applied to programme-centric rather than module Business School be part of the programme, each of them specific so reflecting the student > Queen’s University paying a fee to be included as ‘host’ experience rather than the managerial Management School, placement companies. importance of module management. Queen’s University Belfast 2. 200 applications from Manchester During the critical review process it > , graduates have been received to date became clear that the current City University London (for two cohorts of 20 places in total). undergraduates were perceived to have > Essex Business School, 3. The first cohort has completed the two skill gaps. The first was the University of Essex learning and assessment for the ‘taught’ expectations of the academic community element and are proceeding to in the ability of students progressing from dissertation and all bar one have secured schools and colleges to have the necessary high calibre positions – the exception skill set on which reflective, evaluative and wishing to start his own company. Only critical skills could be built. The second was one graduate was ultimately recruited to the skill set required by employers of our a London based company. graduates. Hence the decision was taken to 4. The students on the programme referred include the provision of academic and to the programme as ‘outstanding’. employment skills at all levels of study by 5. The companies applying to be part of the inclusion of programme specific modules

17 which are explicitly designed to address the expert reports and provide evidence. assessments, group work, independent two perceived skill gaps. “Last year PricewaterhouseCoopers study, critical thinking skills, reflection); generated £60m from forensic work and • Academic writing skills (paraphrasing, Each programme now includes: said it had taken on 40 additional specialists referencing, essays, reports and case to keep up with demand – so this is the studies); • Academic and employability skills at all perfect time to be embarking on a forensic • Presentation skills (including examples of levels of study; accounting career.” successful presentations). • An opportunity to study a foreign Student, Peter Jackson, a Detective language and internationalisation of the Sergeant in the financial investigation unit SPICE unique features include: curriculum; of North Wales Police said: “Forensic • The recognition and opportunities for accountancy work is becoming more high- • It is task, not information driven. work based learning; profile and experts in the field more sought Students slowly build their awareness • Aspects of contemporary research; after. This course will allow me to go into and skills. • Aspects of employability and the subject in so much more depth and will • Students complete a series of tasks and entrepreneurship (enterprise). be invaluable for my current position in the receive feedback on their work. police. • It is in touch with student experience on The programme commences in September “The distance-learning format is ideal the programme by including a range of 2010 and represents a major shift both in because it fits around my family and work students’ voices from students on the quality assurance procedures by having one commitments and when I retire from the programme. validation event for 16 undergraduate force this should give me a ready-made • It enables students to store their work programmes and the standardisation of career if I decide to pursue it.” and module leaders can track students’ curriculum structures while maintaining a progress. programme-centric focus. • SPICE is the first step in an extended induction process to be continued post- arrival. ONLINE STUDY SKILLS RESOURCE SPICE PROJECT SPICE has been piloted with two cohorts of NEW COURSE MEETS students in India and the feedback from GROWING DEMAND FOR In response to an identified need for pre- students and staff has been very positive. FORENSIC ACCOUNTANTS arrival induction for students on an The results of the pilot SPICE project undergraduate programme which attracted will be used to inform the development of A new distance-learning forensic large numbers of direct entry Indian a generic resource for all international accounting course has been launched at students, an online study skills induction students. the Portsmouth Business School to meet resource was developed at Edinburgh the growing demand for these specialists. Napier University Business School to The economic downturn and the massive help extend the traditional induction to pre- rise in fraud and legal disputes have resulted arrival. SPICE (Student Pre-arrival Induction in forensic accounting becoming one of for Continuing Education), enables a gradual HOW DO YOU SOLVE the fastest growing areas of accounting. development of effective study skills pre A PROBLEM? The course is aimed at professionals arrival, and uses student voices throughout ENTREPRENEURIAL who wish to study alongside their the resource in order to appeal to students CREATIVITY AT employment, and supplements the full-time before arriving in the UK. Students who NOTTINGHAM UNIVERSITY and part-time Master’s in forensic accounting make use of this resource benefit from an BUSINESS SCHOOL already offered by the Business School. opportunity to develop the skills necessary Distance-learning programmes are ideal for to successfully study in a new academic Professor Martin Binks, newly appointed people in employment or with other and cultural environment. Director of Nottingham University commitments that don’t allow them to Business School, considers some of the commit to a rigid timetable of study. It also Contents of SPICE opportunities offered by businesses enables those not within a commutable SPICE has been based on students’ and staff adapting to a trading environment distance of Portsmouth to enjoy the feedback. A series of tasks are grouped in 4 transformed by global recession and the benefits and resources of the University. blocks: new government’s austerity measures The course develops student’s tackling the public spending deficit. accounting skills for use in civil, criminal • Introduction to life and study at the Professor Binks’s view is that business and corporate litigation including business university (including expectations and schools that strive to support innovation valuation, assessment of economic roles); can have real relevance for businesses of all damages, proceeds of crime, fraud and • Study skills at Edinburgh Napier University sizes. UNIEI (the money laundering. It also teaches how to (including key skills such as time Institute for Enterprise and Innovation) and investigate a case, gather evidence, prepare management, planning and completing the Business School more widely connects

18 PILLARS OF THE SUSTAINABLE ECONOMY 2010/11

a growing network of academics, students, and to explore the societal role of their entrepreneurs, businesses, and public discipline. This approach joins technical sector organisations to address ‘burning, ACTING IN THE PUBLIC competence with a deep understanding of real life, business questions’ by applying INTEREST the complex responsibilities to current teaching and research into complex organisations, society, and the environment. business challenges. The objective of the 21st century business, The 21st century curriculum emerges Nottingham was one of the first UK management and accounting curriculum is from some moral grounding, be they first business schools to introduce to encourage and sustain inclusive, principles or socially constructed norms entrepreneurship education in the early enlightened, and ongoing discourse that provide the context whereby business 1980s, develop this curriculum through the concerning what constitutes organisational is evaluated as a societal institution. Our 1990s and then move on to establish large management and business professionals’ responsibility as conscience, critic and scale integrative learning approaches by responsibility for acting in the public interest. counsellor is to participate in articulating 2005. For a decade, the UNIEI and Business As members of the academy here at the moral context of business as well as to School has extended entrepreneurship Queen’s University Management School share our associated understanding and across the University and now leads seven Belfast, we have a responsibility to act as uncertainties with our students through a joint MSc programmes with other Schools conscience, critic and counsellor of society. curriculum that prepares them to become at Nottingham, as well as an MBA Our area of expertise includes the enlightened future business leaders. Entrepreneurship. operational, administrative, and information Central to the approach at Nottingham systems of work organisations. One of our is ‘Ingenuity’ a new Creative Problem primary vehicles for interacting with society Solving (CPS) process which emerged from is the program of study that we design and a project led by Professor Binks and Dr implement. The purpose of this program of THE 21ST CENTURY Simon Mosey with external consultant Paul study is to participate with our students in CURRICULUM AT CASS Kirkham looking into the whole area of thinking critically and constructively about problem solving, entrepreneurial creativity business and its activities and responsibilities The aftermath of the credit crisis has had a and effective decision making. to society. The following ideas provide a wider, more important and long standing In 2009, ‘Ingenuity’ was used with the general context within which we can impact that goes beyond asset mispricing Business School’s undergraduate students create, and continually evaluate the efficacy and regulatory and governance failures, for the first time and over 800 students in of, our programmes of study. prompting questions about the role of nearly 200 teams presented the inventions Educational innovations should provide business schools past and future and how that they developed through the students and faculty with the appropriate ethics, sustainability and engagement application of this approach in the UK tools for constructively addressing critical might be incorporated in to the 21st alone. The same approach was introduced public interest issues facing society and century curriculum in a meaningful way. at the same time to NUBS undergraduates organisational management. One of the In 2008 Richard Gillingwater, Dean of in Ningbo, China (700) and the University of primary questions to ask of the business Cass Business School, engaged his Nottingham in Malaysia (250). Many of school curriculum is whether it includes an Executive Committee in a discussion about these new ideas reflected the apparent and appreciation for the historical and current how leadership and management latent creativity that this innovation in CPS role of organisational management and the responsibility, self discipline and humility is designed to release, raising important business professions as well as an ability to might be incorporated into programmes of questions around the protection of envision opportunities for socially study as everyone faced the immense intellectual property and how best to responsible, and responsive, development, consequences of economic meltdown – the harness the reservoir of creative potential especially in the areas of integrity and implosion of the banking system meant that that resides in these bright young minds. accountability. this crisis was very different from previous Ingenuity in Practice – a guide for clear Questions concerning economic, social, market failures and recessions. The result of thinking (Kirkham, Mosey, Binks) detailing the and environmental responsibilities of this debate was to set up a teaching ethics theory and practice behind this innovative business inevitably require a related critique taskforce to look at existing Cass courses and approach is now available from Amazon. of the role of academic business programs. see what relevant professional organisations, Through the design of curricula, most other leading business schools and programs have inadequately addressed the accrediting bodies were doing. A report need for students and faculty to submitted in 2009 recommended that a new understand the depth and complexities of senior appointment should be made within the issues, especially as they relate to the School to champion and initiate change, integrity, responsibility, and accountability. to incorporate syllabus changes, encourage The curricula opt instead for a broad range staff development and to develop further of technical material, geared to knowledge student engagement in the community. of rules and conventions of practice. It was also agreed to reorganise and However, the public expects universities to consolidate the voluntary sector transcend the production of technicians management activity at the School into a

19 more cohesive entity under one leader. The year we completed a re-branding of the various constituents include the Economic Business School that emphasises the need and Social Research Council Centre for for businesses to not only add economic Charitable Giving and Philanthropy, the value, but also to recognise the social, charity Master’s degrees and the Centre for ethical and environmental implications of Charity Effectiveness, the latter incorporating their strategies and practices. KnowHow NonProfit, a £3m grant-funded As part of the re-branding we have knowledge transfer project which is chosen a new strap line for the School, ‘the building management expertise in the business school for a new world’, which voluntary sector. symbolises the challenges our graduates Professor Palmer comments: “These are will face as the economies of the world very early days but the intention is to seek to recover financially and ethically produce graduates who are among the from one of the worst recessions in more world’s elite because they possess the best than 100 years. technical skills, have a grounding in ethical There has also been a failure of decision-making, an appreciation of the role corporate governance, which has led to a of business and skills, knowledge of how to growing demand for higher standard of engage with a variety of stakeholders in a business ethics. People expect complex global society, and are prepared to organisations in the private, public and be leaders of the future.” voluntary sectors to exhibit corporate social responsibility and to adopt policies and strategies that address sustainability and the environment. The new leaders who will deliver these improvements are going ESSEX LEADING THE NEW through our universities now and as BUSINESS SCHOOL WITH A business schools we need to adapt to this 21ST CENTURY CURRICULUM changed dynamic. We have committed to developing the Essex Business School may be one of the professional leaders of the future through younger business schools in the country, our international environment of innovative changing from a management and finance scholarship – to not only create graduates department just two years ago, but our who offer value and generate enterprise, academic excellence is built on a pedigree but who will also foster responsibility and that goes back to the 1980s within a contribute to social justice. university that was established in the heady days of the 1960s. And it’s the best of the idealism and global vision of the 60s that we have been building upon for the benefit of our students, and ultimately the wider-world. The University’s founding principles: to be interdisciplinary; international; inclusive and innovative remain at the heart of what Essex strives to achieve. As a business school we seek to promote these core values through our own courses and programmes where we emphasise:

• Creativity, enterprise and innovation; • Business ethics and corporate governance; • Sustainability and the environment; • International development and partnerships; • And knowledge sharing.

As an outward expression of what we have been doing internally for some years, this

20 PILLARS OF THE SUSTAINABLE ECONOMY 2010/11 AND SOCIETY SCHOOLS TO THE ECONOMY THE HIGH VALUE OF BUSINESS

NEW OECD INNOVATION AUDITING STUDENTS STRATEGY DRAWS ON WORK ADVISE LOCAL CHARITIES BY IMPERIAL RESEARCHERS Students at the Portsmouth Business Researchers from Imperial College School have been working with two local Business School played a major role in the charities to help with their accounting Organisation for Economic Co-operation systems. and Development’s new Innovation A dozen third-year students are Strategy. working with The Rowans Hospice and The Described as a step-change in Roberts Centre in a partnership which economic thinking, the new strategy offers the charities accounting advice and radically revises methodologies of in return gives students a real-world measuring innovation and calls on OECD learning experience. governments to urgently adopt new The students examine different aspects policies that will foster innovation. of the charities’ accounting systems under The OECD report recommends better the supervision of one of their tutors, an measurement of innovation using these experienced auditor, before submitting a wider measures and policies that final report to the charities’ trustees. understand the broader locus of innovative This is the second year the project has activity: both in firms, universities and by been running after The Rowans Hospice, a consumers. They recommend a modern local charity providing specialist Hospice innovation infrastructure, of information, care and support to patients with life- open networks and freedom from limiting illness, contacted the Business burdensome regulation. School seeking support. And the report has views on the public After a successful pilot last year with sector too in particular universities. They The Rowans Hospice the project has recommend a “greater focus of policy already expanded and the university is also makers on ensuring independence, working with The Roberts Centre – a local Case studies from: competition, excellence, entrepreneurial charity offering support and assistance to spirit and flexibility in universities.” families striving to improve their > Imperial College Business David Gann, Professor of Technology disadvantaged circumstances. School and Innovation Management at Imperial, The auditing students use the work > Portsmouth Business School, says it has been a long but rewarding experience to count towards their final University of Portsmouth intellectual struggle to have the School’s coursework assessment. > Northampton Business new ideas accepted. Daniel Brooke, an undergraduate School, The University of “We’ve worked with many academic student studying Accounting with Finance, Northampton colleagues to make sure our thinking is said the work experience has given a > The evidence-based and rigorous,”he said. fantastic opportunity to make him more Management School “UK governments have in the past been aware of auditing as a profession. > University, School quick to get it. And there are encouraging He said: “It is helpful to examine an of Business and Economics signs that the coalition government is actual company’s accounting practices > Royal Docks Business School, equally impressed by our arguments. instead of a text-book example because University of East London Indeed it appears that supporting you really begin to understand the nature > Southampton Business innovation in the public sector is rapidly of the job”. School, Southampton Solent emerging as a strong strand.” University The Organisation provides a setting > where governments compare policy Business School experiences, seek answers to common > Glamorgan Business School, problems, identify good practice and co- ordinate domestic and international > Strathclyde Business School, policies. Currently 32 of the largest University of Strathclyde economies across the globe are full > Business members. School, Teesside University > Newcastle Business School,

21 a cash bursary of £2,500 alongside £3,000 instance, local entrepreneur Sam Broadbent worth of business support including advice, approached the Management School NEW SOCIAL ENTERPRISE training and mentoring. There has been a following several unsuccessful attempts to SCHEME AT NORTHAMPTON wide variety of businesses started up launch his business, Party Your Way (PYW), BUSINESS SCHOOL through this scheme including podiatry in the local market. MSc International practices, photographers, new product Management student Charlotte Huston Northampton Business School strides development and a children’s book conducted a full market analysis for the forward in its social enterprise activities illustrator who has developed and on-line party services market and explored through a new scheme, designed to benefit marketed her own children’s character. The options open to the PYW. Following graduates and employers from across scheme will continue into 2011 with completion of the project and in light of the Northamptonshire and surrounding counties. another cohort of 25 placements. recommendations given, Sam decided not Graduates, unemployed executives and to continue with the business. Charlotte young people can take advantage of one of subsequently received an MSc with the three programmes being run by the award of distinction for her efforts on the University’s Business School in conjunction project. Sam was grateful he had been saved with social enterprise 3E. HELPING THE LOCAL from wasting any more money and time and The Graduate Boost scheme gives ECONOMY FLOURISH has turned his attention to a new project. graduates the chance to apply their For the students, it can be a life-changing learning and help make improvements to a At the Management School, University experience. Most MBA students arrive real business through a paid work of Sheffield, we’re working hard to engage thinking they want a job in a Fortune 500 placement. Following the success of the with our Regional SMEs. While it is company. When they work with an SME, first Graduate Boost cohort in January 2010, important for some of our students to work and get to be a part of a project that has the second round of placements has been with well known companies in corporate serious impact on the whole company, launched. This round involves 200 headquarters, it is also important to students begin to see that they could work graduates undertaking a placement for a recognise the sort of experience that for themselves. Through working with SMEs period of up to 12 weeks. working with smaller organisations could we’re creating entrepreneurs – people who Working in a paid role in local SMEs, give them. With that in mind, our new MBA are not afraid to get out there and give it a go graduates will gain valuable experience Director, John Kawalek, decided to focus on setting up their own SME. John Kawalek is whilst undertaking a module from engaging with SMEs. After all, SMEs expanding the program to include long-term Northampton Business School’s Master of represented 99.8% of all EU enterprises in services to the businesses who have engaged Business Administration (MBA) programme. the non-financial business economy in in a short-term project, providing work This module, ‘The Effective Manager’, will 2006, employing two thirds of the experience opportunities for students while further equip graduates to tackle work workforce (67.4%) and generating 57.7% they find jobs in a tightening job market, or based problems in a structured and of total value added. That’s a big section of get their own enterprise off the ground. measured way. the economy and SMEs are right on our During the placement, successful doorstep in the Sheffield City Region. applicants will work on a specific project So John began to reach out to local SMEs selected by the host company. They will be who may never have thought of using the guided and supported throughout their University’s resources to help them. He DEVELOPMENT FOR WELSH placement and on successful completion offered them students to undertake projects BUSINESSES will meet with a head-hunter who will put for their businesses under the supervision of them forward (where relevant) to an experienced academic. The success of the The ’s School of companies with vacancies. new approach has been incredible. When the Business and Economics were delighted Funded through the European Social economic crisis hit, the Doncaster Chamber in July 2009 to be awarded £5.2m of Fund, Plan B is an Enterprising Skills of Commerce had MBA student Richard Ing European Social Fund money by the Wales Programme for Young People aged 16–24 undertake an analysis of the current regional European Funding Office to launch the LEAD which seeks to develop enterprise economic challenges facing the South programme in Wales as LEAD Wales. LEAD opportunities, attitudes and strategies. Yorkshire region, and the implications this Wales is funded in total to £8m with the In addition to the valuable contribution might have on local businesses. balance received as matched funding from made by the above schemes, Northampton Also responding to the economic crisis, the contributing universities. The primary Business School also offers a programme the Walnut Club asked the Management aim is to help develop 700 Welsh businesses designed to help students set up their own School to carry out a project exploring in the region over a five year period business. Enterprise Inc. has been running ways in which their restaurants might between 2010 and 2015. The programme for the past two years through the overcome the downturn in sales revenue. was announced on 1 July 2009 as the 100th University’s Enterprise Club and has seen 52 MBA Student Rishi Mohan carried out a European Social Fund project funded by undergraduates and recent graduates project exploring the market for events the EU in the Convergence region of West receive bursaries to help them start up their nights in the South Yorkshire region. Wales and the Valleys by Deputy First own business. Successful applicants receive And it’s not always about growing. In one Minister for Wales, Ieuan Wyn Jones.

22 PILLARS OF THE SUSTAINABLE ECONOMY 2010/11

The overall purpose of the funding stream than in other regions of the UK and the through which LEAD Wales is supported is School of Business and Economics are to raise higher level skills and workforce particularly keen to assess how LEAD can HELPING SAVE LIVES AT SEA development in the knowledge economy. contribute to greater entrepreneurial LEAD (Leading Enterprise and dynamism in Wales, with benefits to the Management scientists and engineers at Development) is a programme that was wider economy of the region. the University of Southampton have developed for the North West region of The LEAD Wales project team is based joined forces with the Royal National England as a partnership between the in the School of Business and Economics at Lifeboat Institution (RNLI) to reduce the North West Development Agency and the Swansea University. operational costs of its fleet. The RNLI is University of Lancaster, between 2004 and wholly dependent on charitable giving; 2006, and is now being rolled out across saving money on operational working the North West of England as well as in means the donations can be used more Wales. LEAD is a 10 month long effectively to save more lives. intervention delivered to SME owner- THE WOMEN IN ENTERPRISE A Knowledge Transfer Partnership has managers, with particular focus on small PROGRAMME been signed between the two and micro-businesses. It aims to improve organisations. Two talented graduates will leadership skills through a range of training The Women in Enterprise Programme is run be appointed to work as Associates at RNLI and networking opportunities, as well as by the Royal Docks Business School, headquarters in Poole for two years, motivation and confidence building University of East London through their supervised by Professor Douglas Macbeth techniques. The educational philosophy Petchey Centre for Entrepreneurship. The of the School of Management and Professor behind the programme is multifaceted, programme aims to offer a conduit for Ajit Shenoi of the School of Engineering focusing on the personal development of the women who are interested in starting Sciences. Dr Arni Halldorsson from the owner-manager. Facilitated action learning and/or developing their businesses by School of Management and Dr James Blake is a core element, supported by experiential combining a mix of theoretical and from the School of Engineering Sciences activity, coaching, mentoring and master- practical support to ensure that they realize are also involved in the initiative. classes. The overarching programme their own personal and professional goals. The RNLI currently supports 300 lifeboats objective is to help owner-managers achieve The thinking behind the programme is based at 235 lifeboat stations around the UK a more strategic-level view of their leadership that there are many women in the East and Ireland. The sophisticated vessels are activity, and to enhance their personal London area who wish to start their own engineered to high standards so the leadership capacity. The original pilots for businesses, or who perhaps need to do so volunteer crews can carry out rescue LEAD demonstrated that the impact for the by virtue of the limitations they face operations in the worst sea conditions. SME owners businesses were significant in because of their role as carers. For religious Equipping and maintaining the fleet can be terms of increased business turnover and or other reasons, some of these women expensive. A Tamar class lifeboat costs £2.7m creation of new jobs. would prefer to learn about to buy and equip, but has a working life of The first cohort of 25 SME owner- entrepreneurship in a female only group. around 50 years. managers was recruited to LEAD Wales in Participants were recruited via outreach Daniel Rolfe, RNLI Through Life Manager, Swansea in January 2010 with a second work utilising the Petchey Centre’s says: “Saving lives at sea costs us £270,000 a cohort starting in April 2010. At this stage burgeoning community networks. day. We would like to develop ways of businesses have been recruited from south So far, two groups have been through delivering the same quality of service at and west Wales, across a range of service and the pilot programme, some fifteen women reduced costs.” manufacturing sectors. in all. Professor Macbeth adds: “Modern Business School, in conjunction with the The participants attend sessions at the analytical techniques can help organisations Bangor Management Centre, have now university for four consecutive Saturday examine their business models in detail. The joined the LEAD Wales project and businesses mornings; thereafter their businesses RNLI wants to develop a best practice model in North Wales will begin LEAD in October (provided they have elected to start on) of maintenance and repair and I am sure 2010. The project has a target of delivery for receive direct individual support from the the KTP will help them increase efficiency.” 700 owner-managers across the Convergence Centre on an ongoing basis. At the time of During the KTP, the Management Funding region of Wales by 2015. writing eight companies have been started. Associate will develop computer models to A team of twelve experienced staff, with Of these four continue to work with the capture the commercial and logistics issues a wealth of experience of leading or working Petchey Centre for Entrepreneurship and around the costs of building and maintaining with small businesses have now been one company is presently, with the support the lifeboat fleet. The Engineering Associate recruited to manage and deliver LEAD Wales. from the Centre, developing a franchising will look at the technical design issues The project is led at Swansea University by infrastructure. All participants qualify for the involved in deciding how frequently the Professor Andrew Henley, alongside a Centre’s free web hosting packages and on- boats and their equipment need programme of longitudinal research on going support. maintenance, to manage these costs. The SME growth and development being For more information contact Andre two Associates will work closely together as developed. The Welsh business landscape is Mostert: [email protected] the projects are very interdependent. more heavily dominated by small businesses

23 ENGAGING WITH THE SOCIAL INNOVATION GUIDES THE HIGH VALUE OF COMMUNITY BUSINESS SCHOOLS TO THE Glamorgan Business School is one of the ECONOMY AND SOCIETY Why should organisations want to use the largest business schools in Wales, and has consultancy services of second year always ‘given something back’ to its Strathclyde Business School is at the undergraduates? surrounding community (both local and heart of an initiative aiming to make For the last twenty years students international) not only ensuring its Glasgow one of Europe’s most sustainable studying a range of programmes at graduates have the skills to make a real cities within 10 years. Middlesex University Business School contribution to society and the workplace, The Sustainable Glasgow initiative is have had the opportunity to act as but also enabling staff to visit less wealthy spearheaded by Strathclyde University in consultants to a range of public, private nations to impart knowledge and partnership with energy groups and and third sector organisations by experience and ‘upskill’ those who might Glasgow City Council. A report into how the participating in a module called ‘Consulting not have had the opportunity to develop city will achieve this was launched in 2010 to Organisations’. That the School has been their business and or entrepreneurial skills. (see www.sustainableglasgow.org.uk) and able to provide this opportunity for two As such the School has, through a process was the culmination of a year-long study decades is testament to its success with of stakeholder consultation, concentrated co-ordinated by the University. client organisations and with students. its strategic focus on the parallel themes of Cities are major concentrations of Engaging with the community for learning enterprise and social innovation. However, people and resources and, as such, and development purposes is a risky it is important that strategic intent is consume 75% of the world’s energy as well business. It is far less predictable, routine matched by both resource and clear as being responsible for 80% of greenhouse and manageable than lecture and seminar direction. gas emissions. Glasgow is responsible for based activities for all concerned: academic As well as curriculum development, about 8% of Scotland’s carbon emissions staff, students and clients. But the learning the school will be establishing a research and it is thought this will only increase that accrues from taking the risk is home for social innovation related themes. unless action is taken. Based on a detailed invaluable for all parties. There are already research outputs in the analysis of the city’s resources, infrastructure Feedback workshops between staff and fields of social responsibility, social and pattern of energy demand, Sustainable students during the process of the enterprise, and social reporting. The Glasgow has taken an unparalleled strategic consultation exercise explore progress, research hub will be very closely allied to approach to drive down carbon emissions issues and options. Students make a the existing centre for enterprise to ensure and meet the city’s future energy needs, as number of visits to the client organisation synergies and scale are maximised. At the well as growing the city’s population and in order to conduct research into the same time Glamorgan Business School is economy. problem. The process concludes with a establishing a working paper series to Recommendations in the report include written report for, and an oral presentation stimulate and provide an outlet for research the creation of systems to turn the city’s to, the client. in the field of social innovation and sewage and municipal waste into biogas, The above insights support the positive enterprise. A large amount of existing and development of a district heating system benefits to the wider community of related expertise will find a much clearer for the city starting in five identified zones, providing students with the opportunity to focus under the umbrella of social increased use of biogas and electrically contribute as consultants to organisations innovation as a result of these strategic powered vehicles and creation of urban within it. It is, though, predicated on the initiatives. woodlands in the city’s vacant land. development of an appropriate module It is estimated the green energy projects and a reorientation of the tutor role from will bring in £1.5bn of new investment into that of a lecturer to that of a facilitator. It the city, as well as creating jobs, attracting addresses the employability agenda by new businesses, producing and using providing a bridge to the world of energy more efficiently and helping tackle professional work and speaks to the fuel poverty. predictions of commentators for effective At the launch of the report earlier this working in the future: given the quickly year, Professor Jim McDonald, Principal of changing nature of our environment, the Strathclyde University, said, “I am proud that past is not much of a guide to the future. the University of Strathclyde and the City of Discarding one’s experience and starting Glasgow are taking a lead in this vitally from scratch and knowing how to address important field – demonstrating what can new issues is the way forward. This module be achieved when government, provides a model with which to develop universities, business and communities this capability. work together towards a common goal.”

24 PILLARS OF THE SUSTAINABLE ECONOMY 2010/11

of (relevant) continuous professional and (Hons) in Leadership and Management for personal development which has run managers and team leaders, equipping TEESSIDE UNIVERSITY AND throughout their higher level learning, them with the right skills for their current THE NORTH EAST CHAMBER whether this has been on a university and future managerial roles. OF COMMERCE – WINNER campus, at their workplace or electronically. Employees can accrue credits while OF THE 2009 TIMES HIGHER learning to be awarded the Certificate or EDUCATION OUTSTANDING Diploma in Higher Education in Leadership EMPLOYER ENGAGEMENT and Management, before going on to INITIATIVE AWARD complete the BA (Hons) degree. EMPLOYER ENGAGEMENT In a year that saw Teesside University, the HIGH ON THE NEWCASTLE first modern university to do so, win the BUSINESS SCHOOL AGENDA University of The Year Award from the Times Higher Education, Teesside University Newcastle Business School, Business School also scooped the Northumbria University, has been Outstanding Employer Engagement Initiative awarded HEFCE (Higher Education Funding Award for its Foundation Degree Leadership Council for England) funding to further and Management – a partnership between develop its significant employer Teesside University and the North East engagement programmes with North East Chamber of Commerce (NECC), organisations and companies. The original idea for the programme In total Northumbria University has came from discussion at strategic level been awarded £6.2 million – £3million from between the University and the Chamber HEFCE’s Employer Engagement Fun and and as a result had senior management £3.2million for University places co-funded buy-in from the beginning which enabled with employers for up to 3,000 employees immediate resource commitment through in regional and local organisations. a consultancy approach and fast track The business school will use its share of approval processes. the funding to strengthen existing With an NSS score of 92% and a relationships and programmes and forge retention rate of 85%, the programme has new partnerships, helping to develop skills been very successful by any measure, but among employees, improving companies’ has also faced and posed significant economic robustness. challenges, not least in finding ways to Newcastle Business School has long- synchronise with university systems, standing relationships with a wide range of policies and procedures that are on the North East employers in both the public whole designed for traditional learners and and private sectors including Northumbrian traditional programmes. Water, Eaga, Newcastle Building Society, Significant challenges remain for HEIs if Proctor and Gamble, Nexus and a number they are to continue to meet the needs of of NHS Trusts and local authorities. these types of learners and organisations Northumbrian Water began working particularly in terms of funding support and with Newcastle Business School in 2008 government policy which can change the with the business school creating a strategic context of such provision pathway for managers at all levels to overnight. develop their skills, knowledge, and However, it is clear that developing the abilities, capitalising on their leadership workforce of the future is not just about potential. encouraging increasing numbers of HE Executive education faculty developed students but ensuring that these students a Master’s in Leadership and Management have an HE experience which equips them which focuses specifically on the practical with the skills that they and their employers development of senior leaders within the need. This means that universities must organisation. The MA is an intensive three- offer specific courses and modules to suit year experience, underpinned by executive business requirements but it also means coaching. Those completing year one are that generic employability skills should be awarded the Postgraduate Certificate in embedded seamlessly into every degree. Leadership and Management; they go on Students should finish their studies wanting to complete the Master’s programme after (and able) to continue to learn and develop three years. for their entire lives, enthused by the ethos The school has also developed a BA

25 HEALTH CHECK SOME KEY FIGURES ON BUSINESS AND MANAGEMENT EDUCATION

Business and management Undergraduate Postgraduate research education delivered by ABS members continues to be the During the last fourteen years, the period Business and management has not for which data is available, the number of traditionally had large numbers of most popular single subject undergraduate students studying for a postgraduate research students studying of study for students in UK degree in the UK has increased by 35% for PhDs and DBAs compared with other universities. From the latest while those studying business and subjects, but there has been growth in this data available, in the academic management has grown by 74%. area. The 83,000 FTE postgraduate research students attending UK universities in year 2008/09, almost one in Business and management Foundation 2008/09 represent a 40% increase over the seven of all students were Degrees have seen healthy growth since last fourteen years. During the same period, studying business and their introduction in 2001/02, with over business and management has seen 86% management. This represents 6,500 students starting one in 2008/09. growth, with 4,200 FTEs registered in 2008/09. over 300,000 individual Business and management students are students or 248,000 full-time much more likely to take a sandwich year to equivalents (FTE) at all levels gain valuable work experience than students International of Higher Education: from studying other disciplines, with 22% of first degree students choosing this option. As befits the area of study in the global era, Foundation Degree, through a third of business and management traditional three and four students come from outside the UK, and a year undergraduate courses, Postgraduate taught quarter from outside the EU. In 2008/09 specialist Master’s, MBAs students from over 200 different countries There has been spectacular growth in came to the UK to study this subject, from and . students taking postgraduate taught (PGT) Azerbaijan to Zambia, with students from qualifications in recent years, which include China, India, Nigeria, Germany and France the MBA and specialist qualifications in the most numerous. There are also over finance, marketing and human resource 1,000 students from the USA studying management. While the number of students business and management here. UK studying for all PGT level qualifications in Business Schools and Departments of UK universities has risen by 63% in the last Management are clearly providing an fourteen years, business and management education that is attractive and relevant to has seen a 94% rise with 58,000 FTE students students from across the globe. registered in 2008/09. MBA students number around 32,000 with a third each studying Joe Clark, Head of Policy full-time, part-time and by distance learning. Email: [email protected] Around 2,500 students are registered on Executive MBA programmes.

Data Source: HESA Student/Staff/Finance Records 1994/95 – 2008/09. HESA cannot accept responsibility for any inferences or conclusions derived from the data by third parties.

26 PILLARS OF THE SUSTAINABLE ECONOMY 2010/11

Figure 1 The growth of the student population for All Higher Education and Business & Management (FTE)

Business & Management All Higher Education Growth 1994-2009: 56% Growth 1994-2009: 41%

300,000 1,800,000

250,000 1,600,000

200,000 1,400,000

150,000 1,200,000

100,000 1,000,000 1994/95 2001/02 2008/09 1994/95 2001/02 2007/08

Figure 2 Overseas student FTE at UK business schools, selected countries China India EU (not UK)

25,000

20,000

15,000

10,000

5,000

0 1994/95 1995/96 1996/97 1997/98 1998/99 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09

27 THE HIGH VALUE OF BUSINESS SCHOOLS TO THE ECONOMY AND SOCIETY

21ST CENTURY CURRICULUM

WORKING SMARTER, LEANER AND GREENER

INTERNATIONALISATION OF BUSINESS SCHOOLS

THE HIGH VALUE OF BUSINESS SCHOOLS TO UNIVERSITIES ANNUAL REPORT ANNUAL 2009/10 The Association of Business Schools 137 Euston Road, London NW1 2AA Tel +44 (0)20 7388 0007 Fax +44 (0)20 7388 0009 Email [email protected] Web www.the-abs.org.uk

This report is printed on elemental chlorine-free paper, produced from FSC certified forests. The paper is ISO 9001 and ISO 14001 certified; manufactured with 15% recycled de-inked FSC certified pulp from Greenfield, manufacturer of Europe’s only FSC recognised recycled pulp; and accredited by EMAS and EU Flower, which encourages businesses to market products and services kinder to the environment. Vegetable-based inks are compliant with ISO 12647-2, supplied in recyclable plastic tubes.

Design: www.signgraphicdesign.co.uk Print: Fox Print Services ANNUAL REPORT CHIEF EXECUTIVE’S REPORT JONATHAN SLACK 2 2009/10 FINANCIAL REPORT 3

ABS COMMITTEES 2009/10 4-5

ABS COMPANIONS 6

DEVELOPMENT PROGRAMMES AND EVENTS 7

MEMBERS OF THE ASSOCIATION OF BUSINESS SCHOOLS 8-9

ABS ACTIVITIES NATIONAL POLICY DEVELOPMENT 10 ENHANCING QUALITY 10 PARTNERSHIPS AND NETWORKS 10 EVENTS 11 PUBLIC RELATIONS 11 ABS 12

ABS STAFF PROFILES 13 CHIEF EXECUTIVE’S REPORT JONATHAN SLACK Chief Executive of the Association of Business Schools

I am delighted to confirm that even in these difficult economic times, membership has continued its upward trend over the past few years, to stand at a new all time high of 119 members and 11 associates. The level of participation by members has also increased, in line with the higher number of events and workshops, an expansion of our portfolio of development programmes over the past year and their wider range and diversity of appeal. Over 600 people have participated in these activities, including international delegates – this had been our most successful year to date financially.

Our networking and lobbying activities have also been enhanced this year with a series of constructive meetings with senior officials, and Ministers of Government departments including: Business Innovation & Skills, Treasury, and Department for Work & Pensions. We have also provided detailed input into major consultations on contemporary issues such as U/G fees, the Review of the Teaching Funding Methodology, the Office for Government Contracts and the UK Border Agency.

The awareness of the many challenges facing business schools and showcasing innovative and successful practice by our members in these difficult times have also remained a top priority for ABS. This has been particularly obvious in the arena of sustainability within which we have focused on lean as well as green approaches to management. I am pleased to report that ABS is now a partner within the UN Global Compact’s PRME initiative and we have made progress in measuring and reducing our own carbon footprint.

Also, we have added further scope to the ABS Ethics Guide and led the development of new Guidelines for Lifelong Learning and Sustainability at the global level via the EQUAL group.

As well as looking forward, we have also looked back and are delighted to have sponsored the creation of the The History of UK Business and Management Education, published by Emerald Insight. Congratulations and sincere thanks are offered to Allan P.O. Williams, Emeritus Professor at Cass Business School as author of what is the first book to comprehensively cover this history in the UK.

I would also like to acknowledge and thank all ABS staff for their considerable contribution to another successful year and also the Executive, our committees, BMAF and other partners and the general membership for their time and commitment in taking ABS forward to achieve the many positive outcomes outlined in more detail in this report.

Finally, it is timely to express public thanks most sincerely to our outgoing Chairman, Professor Huw Morris, for his highly dynamic and unfortunately short chairmanship of the Association and to congratulate him on his newly confirmed status as ABS Companion and his new Pro-Vice-Chancellor role at Salford University.

2 ANNUAL REPORT 2009/10

FINANCIAL REPORT

TRADING, PROFIT AND LOSS ACCOUNT BALANCE SHEET FOR THE YEAR ENDED 30 JUNE 2010 AS AT 30 JUNE 2009

2010 2009 2010 2009 £ £ £ £

INCOME FIXED ASSETS 20,535 26,848

Subscriptions 335,358 309,124 Development Programmes 310,709 320,452 CURRENT ASSETS Conferences 79,325 60,457 NES – 9,219 Debtors 72,296 75,032 Other 58,002 63,414 227,160 177,658

Total Income 783,394 762,666 Sub Total 299,456 252,690

EXPENDITURE CURRENT LIABILITIES 55,725 28,579

Salaries 312,410 289,602 General Office 124,123 100,646 NET CURRENT ASSETS 243,731 224,111 Public Relations 24,949 25,108 Development Programmes 161,209 204,148 Total Assets Less Conferences 55,777 58,990 Current Liabilities 264,266 250,959 Other 92,397 81,695

Total Expenditure 770,865 760,189 RESERVES

Pre-incorporation Surplus 25,916 25,916 Operating Income 12,529 2,477 Income and Expenditure Bank Interest 778 5,446 Account 238,350 225,043

264,266 250,959 Total Net Income 13,307 7,923

3 ABS COMMITTEES 2009/10

EXECUTIVE COMMITTEE MEMBERS RESEARCH STEERING COMMITTEE Professor Paul Phillips (Chair) Professor Huw Morris Professor Paul Phillips Kent Business School (Chair) Director Professor Rob Blackburn Dean & Pro-Vice-Chancellor Kent Business School Kingston Business School Manchester Metropolitan Professor Rob Briner University Business School Birkbeck Professor Catherine Cassell Professor Paul Croney Ann Ridley Manchester Business School (Vice Chair) Dean Professor Abby Ghobadian Dean Portsmouth Business School Henley Business School, , BAM Newcastle Business School Professor Kerry Howell Plymouth Business School Professor Mark Jenkins Professor Jean-Noël Professor Howard Thomas Cranfield School of Management Ezingeard (Ex Chair) Professor Graham Kelly Dean Dean, Lee Kong Chian School Lancashire Business School Faculty of Business and Law, of Business, Singapore Kingston University Management University Professor Angus Laing University of Glasgow Business School Professor Sharon Mavin Professor Angus Laing Professor Jean Woodall Newcastle Business School Dean Dean Professor Nigel Nicholson Faculty of Business and Westminster Business School Economics, Loughborough Professor Naresh Pandit University Norwich Business School Professor Peter Pope Professor Peter McKiernan Professor Baback Yazdani Management School Dean Dean Professor Russ Vince School of Management, Nottingham Business School School of Management, University of Bath University of St. Andrews PROGRAMMES STEERING COMMITTEE Professor Paul Croney (Chair) Professor Bob McNabb Newcastle Business School Dean Ann Ridley (Vice Chair) Business School Portsmouth Business School Clive Robertson CO-OPTED MEMBERS Higher Education Academy Network, Business, Management, Accountancy and Finance (BMAF)

Kai Peters Andy Dyson Dr. John Brinkman Liverpool Hope University Chief Executive Head of Administration Ashridge Business School Manchester Business School Professor Kate Greenan Department of Accounting, University of Ulster Dr. Gareth Griffiths Bangor Business School Janet Handley Huddersfield University Business School

4 ANNUAL REPORT 2009/10

Warwick Jones Pam Slaughter COMMITTEE FOR WALES Bristol Business School, UWE Sunderland Business School Professor Bob McNabb (Chair) Professor Paul Joyce Paula Thorne-Jones Liverpool Business School, Liverpool John Moores Kingston Business School Professor Andrew Henley University Dr. Annabelle Willox University of Swansea Mike Kelly Strathclyde Business School Professor Alan Lovell , Leeds Metropolitan University University of Glamorgan Business School THIRD STREAM STEERING Professor Neil Marriott COMMITTEE Dr. Tim McIntyre-Bhatty Winchester Business School Professor Kai Peters (Chair) Newport Business School Dr. Peter Morgan Ashridge Business School Professor Phil Molyneux Bradford University School of Management Professor Jenny Anderson Bangor Business School Dr. Kim Parker Southampton Business School, Southampton Solent Professor Paul Osbourne Kent Business School University Mark Richardson Peter Betts Professor Nicholas Perdikis Worcester Business School Lancashire Business School, UCLAN School of Management & Business, Chris Shiel Professor Clare Brindley David Pritchard Centre for Global Perspectives, Nottingham Business School Cardiff School of Management Professor Kim Turnbull James Dr. Ian Brooks Dr. Rhys Roland-Jones Cranfield School of Management Northampton Business School Wrexham Business School

SENIOR MANAGERS’ NETWORK Rachael Hall COMMITTEE FOR SCOTLAND Ashcroft International Business School, Anglia Ruskin STEERING COMMITTEE Professor Peter McKiernan (Chair) University Andy Dyson (Chair) School of Management, University of St. Andrews Professor Des Hickie Manchester Business School Professor Angela Black Faculty of Business, Enterprise and Lifelong Learning, Business School Steve Barker Teesside University Business School Professor Susan Hart Professor Christos Kalantaridis Strathclyde Business School Sharon Bohin Salford Business School Bristol Business School Professor Gillian Hogg Daljit Kang Allan Bolton School of Management and Languages, Heriot Watt School of Business and Social Sciences, Roehampton University Leeds University Business School University Professor Angus Laing Chris Cox Professor Wendy Lomax University of Glasgow Business School The University of Sheffield Management School Kingston Business School Professor Rita Marcella Jane Filby Dr. Lorraine Watkins-Mathys Aberdeen Business School, The School of Applied Management and Law, Professor Nick Oliver Alex Fraser Buckinghamshire New University Business School Cass Business School Bob Woodward Professor Alex Russell Dr. Andrew Glanfield Newcastle Business School, Northumbria University Dundee Business School Cardiff Business School Dr. David Woollard Caroline Haste Manchester Metropolitan University Business School Professor Zeljco Sevic Caledonian Business School, Glasgow Caledonian University Business School Anne Hogarth Professor George Stonehouse Liverpool Business School Edinburgh Napier University Business School Sue Macgregor Professor Roger Sugden Glamorgan Business School Striling Management School, Helen Miller Professor John Turner Newcastle University Business School University of the West of Scotland Business School

5 ABS COMPANIONS

Professor Sir George Bain Professor Howard Thomas This title recognises their significant Former Dean and Director Dean contribution towards: Warwick Business School and Lee Kong Chian School • The leadership of one or more UK London Business School of Business, Singapore business schools. Management University • Successful promotion of business and Professor Sue Cox Professor Stephen Watson management education, development Dean Former Dean and research at national and Lancaster University Henley Business School, international levels. Management School currently AACSB • Policy development at regional, national and international levels which has made a positive difference to the UK business Professor Dame Sandra Professor Robin Wensley school sector. Dawson Director of AIM Former Director Warwick Business School • Achievements which are outstanding Judge Business School and innovative and which demonstrate distinction and high quality.

Professor Arthur Francis Professor Jean Woodall For the current member business schools Dean and Director Dean and the Executive of ABS, the Companions Bradford University School of Westminster Business School represent an impressive pool of experience Management upon which they can draw in future, as well as a way of celebrating their previous contributions and success. Professor Andrew Lock Emeritus Dean Leeds University Business School New Companions for 2010 are:

Professor Peter McKiernan Professor Huw Morris Dean Former Dean & School of Management, Pro-Vice-Chancellor University of St. Andrews Manchester Metropolitan University Business School

Professor Andrew Pettigrew Professor Michael Former Dean Osbaldeston School of Management, Former Director University of Bath Cranfield School of Management

Professor John Saunders Former Dean Aston Business School

6 ANNUAL REPORT 2009/10

DEVELOPMENT PROGRAMMES AND EVENTS

ABS offers a growing and popular range of development programmes to support strategic leadership, management and networking in UK business schools and internationally.

ABS/EFMD INTERNATIONAL DEVELOPMENT PROGRAMME FOR DEANS AND DIRECTORS DEANS’ PROGRAMME HEADS OF DEPARTMENT (DPHOD) DEVELOPMENT PROGRAMME (3DP) Fourteen new and experienced deans Elspeth Macfarlane, Head of Consultancy participated in the IDP which was held in and Corporate Learning, Oxford Brookes Professor Sue Cox Dean of Lancaster Judge, Cranfield, Vilnius and Beijing. The University Business School, facilitated this University Management School (LUMS) programme included lively debates with programme, now in its fifth year. The facilitated this flagship programme for the host business schools, small group nineteen participants on the current tenth cohort. The sixteen participants were presentations on governance, structure, programme participated in joint visits with new deans, associate deans and directors internationalization, faculty and research, the Development Programme for Senior and those aspiring to become deans. 3DP as well as personal development activities. Managers (DPSM) to the University of focuses on strategy, quality, the global IDP 2010/11 will be held in Spain, the US Nottingham and Nottingham Business environment, financial management, and Finland. School. The programme comprises four external and internal communications and sessions spread throughout the year personal development through 1-1 focusing on personal development, coaching. 3DP speakers include expert DEVELOPMENT PROGRAMME FOR financial management, quality, strategy business practitioners. 3DP 2010 visited two MARKETERS (DPMAR) and executive education. member schools, LUMS and Lancashire Business School. Fully endorsed by the Chartered Institute of Marketing and attracting the full 35 hours DEVELOPMENT PROGRAMME FOR CPD allowance, DPMAR is going from DIRECTORS OF LEARNING AND FINANCE DEVELOPMENT EVENT strength to strength. Now including a TEACHING (DPDLT) working visit to an international business Janine Ellis facilitated these events which school (including Audencia in Nantes and The fourth cohort of this five session were held at Warwick and Newcastle EADA business school in Spain) and top programme was again facilitated by Chris Business Schools and at the National marketing professors and speakers from Shiel, Director of the Centre for Global Contributions Office on lean industry. Perspectives at Bournemouth University. management. The British Library kindly Fourteen delegates enjoyed sessions from hosted the annual research conference and sector leaders in the L&T field along with Cranfield School of Management hosted DEVELOPMENT PROGRAMME FOR opportunities to network and share good the annual DBA conference, the Annual SENIOR MANAGERS (DPSM) practice, including visits to the Derbyshire Finance Development Event was also held and Loughborough University Business at ABS. Caroline Haste, School Manager, University Schools. of Exeter Business School, facilitated the programme for the ninth cohort of twelve participants. The programme consists of six DEVELOPMENT PROGRAMME FOR sessions and focuses on strategic planning, DIRECTORS OF RESEARCH resources, quality and internal and external (DPDoR) communication. DPSM 2010 visited Cass, Regent’s College and Westminister Business Professor Rob Briner from Birkbeck School along with FNEGE delegates. University facilitated the joint ABS/BAM programme for Directors of Research (DPDoR) in 2010. It was a very successful year with fourteen proactive participants.

7 MEMBERS OF THE ASSOCIATION OF BUSINESS SCHOOLS ABS Members as at October 2010

A Aberdeen Business School, The Robert Gordon University G Glamorgan Business School, University of Glamorgan University of Aberdeen Business School University of Glasgow Business School School of Management and Business, Aberystwyth University Caledonian Business School, Glasgow Caledonian University Ashcroft International Business School, University of Gloucestershire Business School Ashridge Business School Business School Aston Business School, H Henley Business School, University of Reading B Bangor Business School, Bangor University Heriot-Watt University, School of Management and Languages University of Bath School of Management University of Hertfordshire Business School University of Bedfordshire Business School University of Huddersfield Business School Birkbeck, University of London Hull University Business School, University of Hull Birmingham Business School, Birmingham City Business School, Birmingham City University I Imperial College Business School School of Business and Creative Technologies, Bournemouth University Business School J Judge Business School, Bradford University School of Management , K Keele Management School, Bristol Business School, University of the West of England Kent Business School, Department of Management, Kingston Business School, Kingston University Brunel Business School, Brunel University Business School L Lancashire Business School, University of Central Lancashire School of Applied Management and Law, Buckinghamshire Lancaster University Management School New University Leeds Business School, Leeds Metropolitan University Leeds University Business School, C Christchurch University, The Business School Leicester Business School, Cardiff Business School, University of Leicester School of Management Cardiff School of Management, University of Wales Institute, Cardiff Lincoln Business School, University of Lincoln Cass Business School, City University London Liverpool Business School, Liverpool John Moores University Faculty of Business, Enterprise and Lifelong Learning, University Liverpool Hope University College, Management and Business of Chester Management School , London Business School Cranfield School of Management School of Management and Science, London College of Fashion Croydon College, Department of Management London Metropolitan Business School, London Metropolitan Cumbria Business School, University Faculty of Business, London South Bank University D Derbyshire Business School, School of Business and Economics, Loughborough University Dundee Business School, University of Abertay Dundee Durham Business School, Durham University M Manchester Business School, Manchester Metropolitan University Business School E , Business School Middlesex University Business School Edinburgh Napier University Business School University of Edinburgh Business School ESCP Europe Essex Business School, University of Essex European Business School London, Regent’s College University of Exeter Business School

8 ANNUAL REPORT 2009/10

N Newcastle Business School, Northumbria University T Teesside University Business School, Teesside University Newcastle University Business School Thames Valley University Business School Newport Business School, University of Wales, Newport Northampton Business School, The University of Northampton U Ulster Business School, University of Ulster Norwich Business School, University of East Anglia Nottingham Business School, Nottingham Trent University W Warwick Business School, University of Warwick Nottingham University Business School University of the West of Scotland Business School Westminster Business School, University of Westminster O Open University Business School Winchester Business School, Oxford Brookes University Business School University of Wolverhampton Business School Worcester Business School, P Plymouth Business School, Wrexham Business School, Glyndwˆ r University Portsmouth Business School, University of Portsmouth Y York Management School, Q School of Business and Management, Queen Mary University York St John Business School, London Queen’s University Management School, Queen’s University Belfast

R Regent’s Business School London, Regent’s College ASSOCIATED ORGANISATIONS School of Business and Social Sciences, Roehampton University Association of Graduate Recruiters (AGR) School of Business and Management, Royal Agricultural College Association of MBAs Royal Docks Business School, University of East London College School of Management, Royal Holloway, University of London Business, Management, Accountancy and Finance (BMAF) Chartered Institute of Marketing S Saïd Business School, Chartered Institute of Personnel and Development Salford Business School, University of Salford Chartered Institute of Public Relations Sheffield Business School, Sheffield Hallam University Chartered Management Institute The University of Sheffield Management School European Foundation for Management Development (EFMD) Southampton Business School, Southampton Solent University ifs School of Finance University of Southampton School of Management Isle of Man International Business School Business School School of Management, University of St. Andrews St. Mary’s University College Twickenham, School of Management and Social Sciences Stirling Management School, University of Stirling Strathclyde Business School, University of Strathclyde Sunderland Business School, University of Sunderland School of Management, , Science and Technology Policy Research (SPRU) Swansea Business School, Swansea Metropolitan University School of Business and Economics, Swansea University

9 ABS ACTIVITIES

were research pooling in Scotland, NATIONAL POLICY DEVELOPMENT collaborative marketing and the economic ENHANCING QUALITY impact of business schools in Scotland. ABS responded to several national • The Programmes Committee was chaired ABS is represented by Jonathan Slack on the consultation exercises over the past year. by Professor Paul Croney and met on two QAA’s Subject Benchmarking Group. The These included: The QAA paper on Master’s occasions. The main areas considered group considers all applications for new degree characteristics, the Higher were: the teaching funding method, the subject benchmarks and acts as a think tank Education Academy on the role of Subject ABS Ethics Guide and developing business for wider aspects of the QAA infrastructure. Centres and the joint HE Funding Councils school students as global citizens. Over the year the Group developed new consultation on Teaching Funding. • The Research Committee met on two guidance and criteria for the recognition of occasions and was chaired by Professor new subject benchmarks which ABS also responded positively to the Paul Phillips. The main issues considered subsequently have been adopted by QAA. invitation from the Funding Councils to were: the Research Excellence make nominations for REF 2014 for main Framework and impact factors, the ESRC During the year, under the auspices of the and sub panel members and provided proposals for Doctoral provision and ABS Research Committee, the Fourth Edition appropriate endorsement to those seeking improving the impact of the DBA. of the ABS Academic Journal Quality Guide to become sub-panel chairs. • The Third Stream Committee met on two was produced and disseminated. The Guide occasions and was chaired by Professor is being used very widely in the UK and ABS developed policy positions on five Kai Peters. The committee contributed to increasingly internationally. main areas. These comprised: the development of the ABS Ethics Guide, policy with regard to international • Recognition of the contribution of students and the UK Border Agency, and PARTNERSHIPS AND NETWORKS business and management education conducted a national survey on third and research and its relevance to STEM stream activities and provision. BMAF subjects (on the basis that the M in STEM ABS retains its partnership with the Higher should be management); Following significant changes to funding Education Academy Business, Management, • Increasing institutional efficiency; opportunities around research pooling at Accountancy & Finance Subject Network • Encouraging more overseas students to HEFCW, the Committee for Wales chaired (BMAF) operating from Oxford Brookes the UK and ensuring that UKBA by Professor Bob McNabb did not meet University. regulations are coincident with this aim; during the year. • Enabling business schools to invest to Over the past year we have supported the improve the services they provide; In response to the demand from members continuation of BMAF within the Higher • Improving the support for and ABS carried out its first Business School Education Academy and the Higher recognition of high quality teaching, Deans’ Salary Survey. It received over 40 Education Funding Councils, conducted a learning and assessment. responses and the results were Deans’ survey of BMAF, and provided disseminated. As it was judged by users to detailed student data analysis. Amongst Based on these policies, open letters were be very useful, it will be expanded to other activities we also co-sponsored the sent to the Secretary of State for Business, include certain other senior positions and it BMAF Student Voice competition, Innovation and Skills and the Minister for was agreed to make this an Annual Survey. supported several BMAF-led projects and Universities & Science. provided guidance on the Advisory Board. The ABS Ethics Guide version one was ABS Committees helped in the formulation developed further over the year to include of policy in the following areas: consideration of issues around teaching, learning and assessment and version two • The Committee for Scotland met on two was published on the ABS website. occasions, latterly chaired by Professor Peter McKiernan. Key areas considered

10 ANNUAL REPORT 2009/10

BAM There have been jointly developed EVENTS PUBLIC RELATIONS Conferences between BAM and ABS over the past year as noted above and a BAM Over the year ABS ran twelve events 2009/10 has been a busy year for the representative has helped in the comprising: small highly focused Association of Business Schools; we have development of the ABS Ethics Guide. workshops, Master classes and open ventured into the world of LinkedIn and We continue to develop and promote the seminars and Conferences. These events have two networks for members, which are joint ABS/BAM Development Programme attracted over 330 participants from across facilitating lively discussion, one for PR for Directors of Research (DPDoR), now the UK and some internationally. Managers and one for Alumni Managers. entering its eighth year of operation. We have also started to Tweet and are also In addition to the last Annual Conference looking at developing our website to be Following the recent annual strategic held at the Down Hall Country Manor Hotel able to service our members and wider meeting of the two organisations, we have in Hertfordshire the events comprised: stakeholders more effectively in this Web begun a process of looking at potential 2.0 era. Focus groups have guided the new areas of collaboration and shared A ‘Lean Management’ workshop held at the design and development of this work, and services to seek efficiencies and benefits to Halewood Jaguar Land Rover site and three a BETA test site will be launched at the members of both organisations. related workshops/masterclasses held at October AGM. Warwick Business School, and the National EQUAL Insurance Contributions Office. Press coverage Jonathan Slack continued to represent ABS We have gained over 100 separate press on the EQUAL Board during the year but A ‘Managing Up’ workshop at ABS, a PR and web articles including coverage in the stepped down as Chair in May 2010 having Seminar on ‘Changing Skills for Changing following: Times Higher Education, Financial served the full term of three years. Times’ event held at Leeds Metropolitan’s Times, The Guardian, University World News, Membership of EQUAL has grown to new Rose Bowl building, a seminar for alumni The Wall Street Journal, The Independent and twenty one organisations, collectively managers and a development event for other local and borough press and trade representing over 1,500 business schools, finance professionals both held at ABS. magazines and journals. 150 major corporations and over 150,000 practising managers. The Annual Research Conference was held We continue to enjoy a good relationship at the British Museum in London, a with Loud and the Graduate magazine with Over the year EQUAL produced two sets of ‘Developing Global Citizens’ event was held free editorial in each edition (supported by international Guidelines. The first was on at Leeds Business School, the Annual DBA Aim Higher). the Certification and Accreditation of Conference on ‘Developing the Impact of Lifelong Learning in Management and the the DBA’ was hosted by Cranfield School of We have produced media bulletins on the second covered Undergraduate Degrees in Management and a Senior Managers’ following topics this year: Business and Management and these are Network event entitled ‘Managing Business • Business Schools and the Banking and available on the EFMD’s website. School Accreditation Processes’ was held at Finance Industry; Strathclyde Business School in Glasgow. • Business and management and the Jonathan Slack has been invited by EFMD effects of the credit crunch; to continue his previous membership of • Business Schools and the Creative the EQUIS Steering Committee, as an ABS Industries; representative. • New buildings and facilities and more.

These can all be found on our website. Media monitoring is currently carried out through Google and also a scanning agency, the contract will be reviewed later in the year.

11 ABS ACTIVITIES

Web statistics ABS has recently invested in Captcha ABS software on our website (to deter spamming and malware) which determines Currently, membership stands at 119 whether automated or human attempts are members and 11 associates. The following trying to register for events etc, this had led business schools joined ABS during the to less spamming of the site and staff email year: Birkbeck, St. Mary’s University College addresses and more realistic web stats. Twickenham and the Isle of Man International Business School. Our website continues to appear highly in the search engine rankings; ABS currently ABS has now implemented its own appears second in the non sponsored links Sustainability policy. This involves a wide on Ask and fifth on Google. Our new site range of actions in terms of recycling, will be optimised to promote both the purchasing policy, measuring and reducing work of ABS and our members promoting our carbon footprint including 900kgs of business management as a discipline. An CO2e from certificated recycling in 2009. integrated marketing and PR campaign will ABS was awarded the ‘Going Green Award’ cover both on and offline promotion. from the local Climate Change Alliance in 2010 and has committed to a 25% carbon Our web statistics show a healthy climb in reduction over the next two years. visitors and improved analytics will be built into the new system. ABS joined and adopted the United Nations’ Principles for Responsible Headline figures as follows: Management Education (PRME) initiative aligned to our mission and will formally MonthHits Daily Monthly report back on developments in 2011. Average Totals Aug 20104,660 116,505 The Annual Health & Safety audit report has Jul 20107,495 209,869 been accepted by the ABS Executive. Action Jun 20108,117 178,588 points from all ABS Committees are now May 20107,626 228,808 placed on the ABS website for transparency. Apr 20107,283 801,13 Mar 20109,205 230,147 Feb 20107,637 213,847 Jan 20106,692 207,467 Dec 20094,556 86,565 Nov 20097,905 39,525 Oct 20098,383 259,882 Totals79,559 1,851,316

Analytics are being installed to enable us to determine the most downloaded documents on the site and more detailed information about web traffic.

12 ANNUAL REPORT 2009/10

ABS STAFF PROFILES

Joe Clark Pam Essien Victoria Robinson Head of Policy Office Co-ordinator Head of Marketing Joe Clark specialises in the analysis of Pam Essien is the Office and Communications business school data. He is also Secretary of Co-ordinator, she is responsible for the Vicky Robinson is Head of Marketing and the ABS Programmes and Third Stream smooth running of the office, and is also Communications; directs the Development Steering Committees and manages the ABS the main contact for external/internal Programme for Marketers and is responsible Development Programme for Directors of conference room bookings for the ABS for all marcomms and public relations Learning and Teaching (DPDLT). Previously meeting rooms. Pam previously worked for activities. Vicky is a full Member of both the he spent four years in the analytical services the Council of National Academy Awards Chartered Institute of Marketing and the group of the Higher Education Funding (CNAA) and the Open University Validation Chartered Institute of Public Relations, and Council for England (HEFCE), managing the Services (OUVS) as Office Manager, a Chartered Marketer, she has recently annual student number survey and Conference Organiser Manager and gained her Master’s in Marketing calculating widening participation funding. Administrative Secretary. Management – researching into UK Email: [email protected] Email: [email protected] Business Schools and approaches to loyalty. Email: [email protected] Blackberry: 07884 002785 Julie Davies Vicky Reid Head of Research and Training and Events Manager Executive Development Vicky Reid is the Training and Events Shai Bryant Julie directs the International Deans’ Manager, managing the Development Executive Development Manager Programme. Julie oversees ABS events and Programmes for Deans and Directors, Heads Shai Bryant joined ABS on a permanent development activities, as well as the of Department and Senior Managers. Vicky basis on 1 September 2010 in a new Research Committee. Her current research also organises the ABS AGM and alumni appointment as Executive Development focuses on strategic leadership. She lectures event. Vicky has a BSc Hons in Business Manager. Her role is to enable professionally at Birkbeck and OUBS and is a Fellow of the Information Systems from the University supported and challenging learning CIPD, AUA and HEA. She assesses the AUA’s of Wolverhampton and previously she has experiences on ABS development Postgraduate Certificate in Professional worked at the Association of Colleges, programmes and to enhance provision, Practice and has worked in the NHS, at British Cardiac Society and the London create new activities and provide a SOAS, UCL and City University. School of Economics in similar roles. professional, client-focused service to Email: [email protected] Email: [email protected] ABS members and collaborating partners. Blackberry: 07884 002470 Blackberry: 07917 222402 Email: [email protected]

Gill Gilligan Accounts Assistant Gill is new to the ABS team working in the accounts department. She has many years experience doing all round accounting for small-to-medium sized companies in all kinds of industries, the main one being until now, shipping. She is currently studying for her AAT Level 2 exams. Email: [email protected]

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