Full-time MBA Class of 2021 2 3
Welcome to the Class profile 2021 Full-time MBA
Programme summary ■ The Careers and Professional Business network Key stats Female Industries represented Our one-year intensive Full-time MBA is Development team provide workshops The skills learnt and the qualification itself designed to develop your business skills and services aimed at developing vital are just one part of the Full-time MBA; the and experience, providing you with the soft skills such as networking, contacts students make and the network confidence, knowledge and networks to interviewing techniques, negotiation, built is the other. At the Business School, Cohort size: Average age: advanced presentation and leadership 40% achieve your career ambitions. On this we provide our students with the journey, you will be studying and transition. Students come away from opportunity to build an effective business 52 30 collaborating alongside a talented these sessions better equipped to meet network that will continue to prove its value international cohort of business the challenges of business in a global long after the programme is completed. Average GMAT professionals, each with their own field of economy. expertise. The MBA is a journey of Programme start date exploration and professional Programme delivery Avg. work exp. September Nationalities: transformation. Students’ understanding of theory is (years): developed through a combination of case More information 650 The Full-time MBA has four major teaching, formal lectures, collaborative 19 6 components: group work, seminars, discussions, Speak to our team for further information workshops, self-study and projects. about the Full-time MBA, the admission ■ Core modules are taken by all students Professional skills modules typically process, scholarships and funding. and cover fundamental areas of business. Finance 19% As students progress through the MBA, involve experiential and immersive Email: [email protected] Retail/FMCG 17% they build up knowledge and skills that learning. In addition to this, students have Tel: +44(0) 20 7040 0286 will be used throughout the programme access to a customised virtual learning www.cassmbalondon.com Nationalities represented by region IT/Telecoms 14% and beyond. environment. This includes interactive Marketing/PR 12% learning materials, academic support via Consulting 8% ■ Our elective portfolio gives students the Q&A and discussion forums. Europe opportunity to tailor their MBA and focus Education/NFP 8% on specific areas of business. The 10% Media 8% international electives build an UK 23% Aviation 4% understanding of global business North Energy 4% through projects undertaken in Africa, America 20% Asia Hospitality 2% Asia, Europe, Latin America, the Middle 19% East and the USA. Pharma/Healthcare 2% ■ The Business Mastery Project is the final 18% Real Estate 2% major project for the Full-time MBA. SE Asia Students put into practice what they have learnt on the programme by completing Latin an extensive piece of consultative work America for a company and provide 8% recommendations or solutions to 2% organisational challenges. Australia 4 5
Student profiles2021 Peem Benjasiriwan Saachi Bharwani Ashni Broota Account Manager, Triads Digital Solutions, Marketing Manager, Bigin Digital Solutions, Manager, IIFL Wealth Management, Mumbai Bangkok Mumbai Indian Thai Indian
Account manager, experienced in many industries and Senior marketing manager at a digital media marketing Four years’ experience as an investment advisor to roles, including research at Nielsen, e-commerce at start-up, working globally with SMEs and luxury brands. high-net-worth individuals, focusing on portfolio Lazada, and online advertising at Triads. management and alternative asset sales. ■ Helped launch Korean brand, The Face Shop, via ■ Consulted with Triads’ clients to optimise advertising marketing and social media, achieving a 103% year-on- ■ Led pitch meetings, carried out analytics on large and audiences, managing monthly budgets of more year online sales increase portfolios and fostered professional relationships with than GBP £35,000 ■ Led and mentored a team of five in identifying the firm’s clients ■ Managed over 30 brands at Lazada, including P&G, innovative approaches to social media messaging, ■ Collaborated with the product structuring team to L’Oreal and Johnson & Johnson, to create successful resulting in a year-on-year engagement increase for manage million-dollar transactions for large family online marketing campaigns and strategies, resulting one client of 73% offices in more than 30% category sales ■ Developed data-driven solutions to reach my ■ Independently revived inactive clients – distinguished ■ Provided strategic, action-based solutions to Nielsen’s department’s growth goals, achieving a 22% ROI names in their industries – bringing revenue to the multinational FMCG clients, such as Unilever and increase. company and building lasting relationships. Nestle.
Jay Adatiya Michael Alhadeff Jorge Atton Chun-Han Chen Abha Dandekar Pedro Filipe Margarido Consultant, Aakit Technologies Pvt Ltd, Audit Supervisor, KPMG South Africa, Development Manager, Falabella Retail, Product Manager, Micro-Star Director, Raintree Family Office, Pune Account Manager, C5 Group, London Mumbai Cape Town Santiago International Co., Ltd, Taipei Indian Portuguese Indian South African Chilean Taiwanese
Chartered accountant with seven years’ experience in Chartered accountant and auditor with experience across Ten years’ experience developing technology and Four years' experience in IT manufacturing, specialising Human resources professional and entrepreneur, who International executive, experienced in a variety of auditing and assurance, taxation, asset securitisation many industries, including manufacturing, advertising finance projects in retail, consumer goods and in sales planning and managing large-scale projects has set up a family investment office and a philanthropic commercial, entrepreneurial and legal roles, focused on and SAP consulting. and electronics, as well as charitable organisations. telecommunications. across China and the USA. foundation in India. strategy and organisational development. ■ Successfully completed two end-to-end SAP finance ■ Carried out, coordinated and led audit engagements ■ Successfully implemented self-checkout and mobile ■ Project-managed deals with Amazon, Newegg, ■ Spearheaded an inclusion-led, diversity-driven hiring ■ Successfully developed business solutions for over a module implementation projects across a broad range of industries, working to payment in Falabella Retail, increasing customer Walmart, Best Buy and Costco, contributing USD $25mn mandate, and recruited a team of 20 people with 1,000 retailers and stakeholders within many multi- ■ Restructured the ownership of a family-operated retail assessed risks and within defined budgets satisfaction by 5% and reducing costs by 25% from January to July 2020 diverse backgrounds and skills disciplined global and innovative projects business to minimise the impact of complex taxation ■ Engaged with various client board members to solve ■ Led the restructuring process for the Supermarkets ■ Co-led 80 sales and 15 marketing staff for three years ■ Set up systems, processes, governance, operations ■ Exceeded at least 13% of business-development compliance procedures and reduce product costs by complex accounting matters and finalise financial department and developed a CPFR plan (collaborative ■ Collaborated with Tencent Gaming to reach one million and admin for a new investment office and targets, verifying high levels of commercial acumen 6.25% statements within relevant deadlines planning, forecasting and replenishment) at brewing potential customers within two weeks, and built lasting philanthropic foundation ■ Demonstrated strong skills in team management ■ Developed a model for valuing fixed-rate securities, ■ Coached and mentored junior colleagues, to improve company, CCU, improving stock availability by more relationships with large-scale Chinese e-tailers, such ■ Designed and structured project-management software and talent development, gaining recognition as a enabling the organisation to report a mark-to-market their contributions to audits and to the company as a than 10% as JD.com and Tmall.com. for both the family office and the foundation, and conscientious leader. profit of USD $1.5mn for the year ending 2016-17. whole. ■ Co-authored a publication listing Chile’s managed its adoption and implementation. telecommunication challenges when entering the OECD group in 2010.
Umbul-banu Baghirova Amy Basil Varun Bawa Mhairi Gilbert Pedro Gonzalez Lopez Fernando Gonzales Product Executive, EXO Travel, Japan, Head of Marketing, The Ink Factory, London Systems Development Engineer, Dell-EMC, Manager, Endeavor (IMG Events, Golf), Segment Manager, Banco de Chile, Santiago Senior Digital Marketing Executive for London British Bangalore London Chilean Commercial Banking, Interbank, Lima Azerbaijani Indian British Peruvian
Multi-lingual product executive in the travel industry Marketing and strategy professional with twelve years’ Three years’ experience in high-performance computing Six years’ experience in Europe and the Middle East, Three years’ experience in the financial industry, Experienced senior executive, specialising in digital with broad international business experience. experience in film, TV and SVOD, focusing on innovation, (R&D), machine learning and fintech. specialising in sports marketing, sponsorship and event including retail banking and factoring, bridging the gap marketing for financial services. engagement and digital disruption. management. between data and management decisions. ■ Improved relations between international and local ■ Led Lustre storage project, resulting in up to fourfold ■ Increased the number of Interbank’s B2B products by staff, managing the differing needs of a multi-cultural ■ Defined and led a best-in-class global marketing improvements in read/write performance ■ Led a multi-national team, developing and ■ Led a quoting project, which enabled data collection 30% (23,000 accounts with funds over USD $18mn) team of employees campaign for a six-part premium TV drama, resulting in ■ Single-handedly implemented a green-computing implementing operational and financial plans to ensure for pricing models, optimising the bank’s digital sales which had the second-highest percentage of sales ■ Helped build a new team, training new employees five million viewers, awards, millions in earned media power-management solution in the high-performance events were delivered to the highest standards and channel through digital channels (web and app) and growing the market by maintaining high working and high levels of stakeholder satisfaction computing R&D lab, reducing power consumption within budget ■ Managed the omnichannel strategy for the bank’s ■ Increased the bank’s internet-banking client base standards ■ Initiated and managed a full review of company culture, by 44% ■ Managed relationships with over 20 clients, acting as retail segment, offering a more digital approach to over by 20% ■ Developed new partnerships with suppliers, and improving productivity and wellbeing ■ Filed two patents for Dell internal use – one to enhance client liaison to fulfil the implementation of rights and 500,000 customers ■ Helped up to 40% of Interbank’s staff adopt Microsoft successfully promoted new products, both externally ■ Drove consistent subscriber growth through a long- licence security, and one to speed up large-scale benefits, leading to retention rates of over 90% ■ Redesigned the factoring process to detect Office 365 tools, and implemented an internal change- and internally, using effective marketing strategies.k term 360° marketing and brand strategy for SVOD system deployment. ■ Identified new business opportunities through bottlenecks, leading to a 10% reduction in response management plan. platform MUBI. networking, leading to new sponsorships. times to customers. 6 7
Kiara Goodwin Kareem Hamwi Fred Hardman Simmi Kaur Chandan Kumar Katherine Lai Senior Manager of Communications, Head of Social Media and Business Business Development Manager, Chika's, Commercial Finance Manager, Immediate Assistant Consultant, Tata Consultancy Marketing Manager, Noodle Street, London United Way of Metro Chicago, Chicago Development, Ofour.com, Dubai London Media Co, Birmingham Services, London Canadian American American British British Indian
Marketing expert with more than eight years’ experience Business development professional with six years’ Leader in hospitality and FMCG, with eight years’ Five years’ experience in accounting and finance, Over ten years' extensive experience in technology Management consultant with marketing and business in leading innovative communications strategies for experience and proven creative and communication experience in the food industry, and expertise in sales, focusing on commercial finance and business partnering, consulting, project management, development development expertise, as well as international, major technology and social-impact organisations. skills. marketing and entrepreneurship. including a year in Hong Kong. and delivery. industry non-specific experience in applying lean/Six Sigma principles. ■ Wrote, edited and managed the production of all ■ Secured a major partnership with an international ■ Managed out-of-home and hotel, restaurant and café ■ Lead the finance team in the new Indian office, setting ■ Designed, developed and delivered technology communications for a USD $81mn fundraising supplier for high-selling goods sales channels at Chika's, growing key accounts by up and teaching processes, and helping the team components for a critical market reforms project, for a ■ Introduced policies and tracking tools for the accounts campaign ■ Set up and signed a deal, valued at almost USD $1bn, 125% in 18 months implement them in line with global markets leading UK-based stock exchange receivable department of a US oil and gas company, ■ Curated and hosted a quarterly speaker series, each with a US-based company ■ Launched and managed e-commerce channels, ■ Worked with Head of Merchandising to analyse aging ■ Led a team that successfully re-engineered and saving USD $12mn annually event attended by more than 100 Chicago leaders, ■ Maintained other responsibilities at that time by including Amazon, developing them into a top-three stock and reduce it from GBP £1.2m to GBP £800,000 migrated over 60 business-critical IT systems for one of ■ Led a Canadian sales and operations planning (S&OP) fostering cross-sector partnerships and highlighting delegating them to my small team and reviewing status revenue stream ■ Identified reporting issues, evaluating, deconstructing the leading German banks client team to completely rewrite standard practices, thought leadership reports. ■ Grew Moro Restaurant events stream by 500%, and led and amending processes to correct and streamline ■ Developed and supported a trade-processing and streamlining process flow and introducing volumetric ■ Selected, as one of 30 Chicago professionals, for the the launch of an external events company with a pop- them. settlement system, handling over five million trades for planning and forecasting Kellogg School Center for Nonprofit Management and up at Frieze Art Fair. a UK clearing house. ■ Oversaw behavioural transformation at six sites of United Way's inaugural Board Leadership Institute. the only Zimbabwean-owned supermarket chain in Zimbabwe.
Ryan Henkelman Purvee Hetamsaria Julian Hoffmeister Chuanhao Lai Katrina Ledgerwood Lei (Raymond) Liang Account Manager, Stratum Reservoir, Manager, Medicine Centre, Ramgarh Management Consultant, Commerz Deputy Product Manager, Edom Technology, Area Manager, Dyson, New York Director of Huawei Austria Consulting and London Indian Business Consulting GmbH, Frankfurt Taipei British Service Solution Sales, Reporting, Huawei Canadian German Taiwanese Technologies Ltd., Shen Zhen Chinese Energy industry professional with technical, operational, Four years’ experience in statutory audit across real Project manager at Commerz Business Consulting with Over four years’ experience in integrated circuit products Dynamic retail leader with nine years’ international Business strategy consultant with ten years’ experience project-management and sales skills developed over a estate, manufacturing and hospitality, and two years four years’ experience in the banking industry, working – first as a sales specialist then as a deputy product experience in the luxury retail and technology in business development, digital transformation and five-year career. in family. on digitalisation projects. manager. industries. international collaboration across Asia, Oceania and Europe. ■ Progressed from laboratory technician to account ■ Serviced listed and unlisted clients in sectors including ■ Launched a digital corporate credit product for a bank, ■ Demonstrated abilities to find new markets and new ■ Redesigned company’s flagship sales strategy, manager in three years, becoming responsible for all real estate, infrastructure and manufacturing, and managed the project with hundreds of customers customers resulting in a 340% increase in sales and the first ■ Led significant EU projects including sales enablement the company’s Canadian lab sales performing engagement audit procedures based on the shortly after the launch ■ Managed sales and engineering teams, assigning instance of profitability, subsequently launching and customer experience management implementation ■ As a volunteer, successfully lobbied in St. Petersburg, reporting requirements in India ■ Reduced a bank’s IT costs by EUR €5mn a year through workloads to develop and build capabilities internationally as Director of Consulting and Professional Services on behalf of WPC Canada, for the 2023 World Petroleum ■ Coordinated teams of up to six people, and provided thorough analyses and implementing the resulting ■ Developed projects and products, handling market ■ Established a new partnership with a luxury hotel Sales at Huawei Austria Congress to be hosted in Calgary guidance and feedback, and evaluated performance identified measures research, assessing potential market values, group, initiating a service proposition that was adopted ■ Consulted for Ericsson in South Korea, Japan, Australia, ■ Executed more than 40 well paths, making real-time ■ Collaborated with various client board committees over ■ Developed a platform and digital ecosystem strategy calculating costs and margins, and arranging time internationally and publicised across both industries and China, designing the world's first batch of 4G adjustments by analysing drilling measurements, with significant findings within financial statements. for a bank, to improve product offerings and compete schedules. ■ Developed the US expansion strategy for physical networks and merged the 4G network for Japan no missed landings. with platform companies. retail growth, resulting in two store openings across Softbank Mobile America. ■ Acted as the official coach in academic exchanges for the GIS and Surveying Congress of ASEAN countries.
Yun Hu Premal Jain Marcus Jenkins Rajarajan Madhivanan Elizaveta Makhluf Cristina Mancini Associate, B-core Consulting, Beijing Customer Success, upGrad, Mumbai Geologist, Occidental Petroleum Senior PR Executive, Red Consulting, Head of HR Department, Erlang North-West Marketing Manager, A+E Networks, Toronto Chinese Indian Corporation, London Chennai Group, St Petersburg Canadian British Indian Russian/Syrian
Four years’ experience in investment and due diligence Six years’ diversified experience in the fields of Six years’ experience across international exploration, Four years' experience with leading brands in Human resources professional with eight years' Marketing and communications professional with ten consulting for private equity and venture capital clients. educational technology, finance and IT, along with production and business development roles in the oil hospitality, fashion and lifestyle, including roles in experience, mainly in engineering and construction, in years’ experience in the global media and entertainment business development as an entrepreneur. and gas industry. public relations, marketing and event management. both blue-chip holdings and start-ups. industry, specialising in strategy, messaging, social ■ Conducted primary research and secondary research media, project and event planning. on targets companies in healthcare and e-commerce ■ Achieved a customer success rate of 85% in the Data ■ Led the geological evaluations of several geographic ■ Integrated different departments within Zebronics ■ Led a cross-departmental team to create an employee- industries; evaluated investment targets and Science programme at upGrad by analysing clients’ regions in a worldwide exploration team, resulting video ad production, saving 33% of the budget while orientation programme, implemented across five ■ Led the creation and development of corporate social performed competitive analyses; presented investment performance and proposing interventions to improve in the successful acquisition of five licences offshore improving quality international branches and achieving a 70% reduction media plans as a B2B opportunity, producing a lasting recommendations to clients lagging metrics Canada ■ Led PR initiatives for Crowne Plaza restaurants, in dismissals competitive strategy for market brand presence ■ Developed financial valuation models including DCF ■ As an entrepreneur, developed an e-commerce ■ Improved recovery from fields onshore Algeria by including television shoots and online promotions that ■ Equalised employment opportunities by redesigning ■ Analysed and repositioned sales approaches to and multiples, and calculated profit prediction using business, managing IT infrastructure, vendor identifying and prioritising infill well locations, adding increased footfall by 20% the hiring process and establishing a more diverse identify unrealised customer value in underperforming IRR model management, marketing and sales 20 million barrels of oil production ■ Negotiated and reduced the commercials by 50% for environment and well-balanced gender ratio within the products through research, strategy and bespoke ■ Performed financial analyses and due diligence on ■ Managed individual clients’ financial investment ■ Collaborated with international multi-disciplinary American Eagle bloggers engagement, while expanding company client marketing to surpass targets, increase revenue companies, suppliers and competitors to identify portfolios with total assets under management of teams to improve geological workflows, and the campaign’s reach by 100,000. ■ Renegotiated legal agreements by fostering fruitful and meet KPIs significant investment risks across eight projects; IND ₹10mn. represented the company at technical committee relationships with service providers, resulting in a total ■ Collaborated across teams to market and launch the avoided losses of approximately USD $30mn. meetings. cost reduction of 35%. first Disney channels in Canada. 8 9
David McMurtry Murty Nadiminiti Derrick Ng Rafael Silverstre Taksapong Thanaboonchai Mikhail Tsyrulnikov Associate Project Manager, Jones Lang Senior Product Specialist, Cognizant, Assistant Manager , Optima Capital Limited, Energy Research Analyst, Energy Research Sales Manager, Interflex Textile Co. Ltd, CEO, Gameray, Moscow LaSalle (JLL), Toronto London Hong Kong Office, London Bangkok Russian Canadian Indian Australian/Hong Kong Brazilian/Italian Thai
Five years’ experience in the construction industry as a Certified insurance professional with experience in Five years' experience in corporate finance, advised on Economist and engineer with six years’ experience Sales professional with two years’ experience in Entrepreneur with ten years’ experience in e-commerce consultant and project manager on various commercial product consulting and software delivery, and detailed a wide range of cross-border M&A and equity raising in coordinating and managing projects in the energy and banking, as a credit analyst and private-banking and digital games distribution. and public infrastructure projects. knowledge of property and casualty insurance. Asia Pacific Region. utilities sectors. relationship manager, also one year in manufacturing. ■ Founded a digital games distribution company, and ■ Analysed the project schedule and progress on a USD ■ Led a development team supporting a multi-million- ■ Led a successful Initial Public Offering project for an ■ Managed solar energy studies in São Paulo, bringing in ■ Collaborated across countries, dealing with high-net- grew it into one of the leaders in Russia and the $350mn hospital project, helping the client combat dollar insurance system for nine years Australian Company with total fundraised amount GBP £20mn in investment worth clients from various countries around the world CIS region substantial delay claims from contractors ■ Implemented bulk cross-product renewals of insurance of approximately HK $68mn in the Hong Kong Stock ■ Coordinated an energy integration project estimated at ■ Won the Shining Star Award (2018) for achieving the ■ Negotiated direct contracts with the world’s leading ■ Developed an expenditure reporting framework, to contracts as part of a Brexit strategy, leading to an Exchange GBP £1bn, which benefitted 80 million consumers and highest KPI in the relationship manager role at CIMB publishers (Rockstar, Sega and 20 others) review expenses across 50 projects and complete a improvement in underwriting efficiencies ■ Advised on the USD $65mn acquisition of ten property created an estimated 3,000 jobs in Brazil Thai Private Banking. ■ Released a new version of an e-store for a leading USD $200mn university lab refurbishment on time ■ Introduced end-to-end claims-payment tracking management companies located in the U.S by a ■ Increased energy efficiency by as much as 5% in some Russian electronics retailer, leading to a 10% increase ■ Led a diverse team of engineers and contractors to over the product platform, enabling the Treasury to multinational real estate company regions of São Paulo, reducing the cost of energy for in the conversion rate. complete 40 school renovations over the summer break efficiently track customer payments. ■ Managed and coordinated deliverables for more consumers. without disruption. than ten transactions by conducting weekly progress meetings with external professionals, including legal advisors and auditors.
Boon Kiat Phua Anmol Rastogi Gemma Samworth Natasha Tucker Lakshay Vachani Peter Walls Operations Planning & Strategy Manager, Software Developer, Birlasoft Limited, Trainee Underwriter, AXA XL, London Partner, Godet and Tucker, London Sales Manager UK Division, Al Maya On Demand Lead, Farmdrop, London Changi Airport Group, Singapore Mumbai British British International, London British Singaporean Indian British
Aviation professional with ten years’ experience Creative problem-solver, lifetime learner, and client- Chartered professional with five years’ experience in risk Co-founder and entrepreneur with over seven years’ Over four years’ experience in the FMCG industry, Pragmatic, problem-solving, business development in airport management, consulting, strategy and focused software engineer with over three years’ analysis and lead generation, recognised for building experience building brand strategy for sustainable managing a large sales team across MENA and EMEA. professional with six years’ experience across sectors operations in Asia and the Middle East. experience in developing IT solutions. client relationships and improving efficiencies. fashion and retail brands. and functions. ■ Increased average monthly company sales from GBP ■ Led government and private partnerships for ■ Solved an internal business problem by developing ■ Grew a portfolio of business from GBP £20mn to GBP ■ Created the brand and e-commerce platform, Rêve En £350,000 to GBP £600,000, achieving a record GBP ■ Launched Deliveroo for Farmdrop, growing conversions Singapore's Changi Airport, responsible for a skills-mapping application for efficient resource £60mn over two years, through excellent business- Vert, in a market worth an estimated GBP £81.3bn in £1.3mn sales in one month by 160%, average order values by 11% and revenue by stakeholder management and conflict resolution management development skills; this exceeded the initial target by ethical spending ■ Negotiated a partnership with Nestlé to distribute over 200% ■ As Head of Airside Operations for a new airport in the ■ Led an internal R&D team and developed seven proofs 200% ■ Secured seed-round funding of GBP £300,000, with goods within the UK Indian ethnic market, ensuring we ■ Launched a new service for City Pantry, catering to the Middle East, led efforts with local and international of concept in DevOps, increasing our client conversion ■ Built an underwriting system on Tableau to identify a follow-on Series A raised at a company valuation of diversified and expanded our customer base hospitality industry; this opened up a multi-million teams to redesign operations rate new opportunities and underperforming accounts, GBP £6mn ■ Implemented and managed go-to-market strategies to pound vertical involving high levels of inter-team ■ Initiated reviews of new operating concepts and ■ Coached clients and internal teams in DevOps, improving profitability by 12% ■ Implemented a marketing strategy that created year- enable the launch of several large brands in the UK. collaboration business models for Singapore’s upcoming Terminal 5, emphasising best practices and reducing delivery time ■ Coordinated events for the Women in Business society on-year increases of 17% in organic traffic and 240% in ■ Identified and planned a pipeline-generation campaign as part of the core planning team. by 11%. designed to support and connect women in business sales, plus 86,000 new users. aimed at Iberian NGOs, generating GBP £700,000 through a mentoring scheme. against a GBP £120,000 target.
Amrit Sandu Kaylee Sarich Monika Sharma Ruike Wang Erica Wheeler Daniel Wray Associate, Wilshire, Los Angeles Marketing Manager, Mechanical Contractors Design and Content Consultant, Cabin Supervisor, Emirates Airline, Dubai Owner and Founder, Little Miss Dynamite, Head of Operations, Little Tummy, London American Association, Vancouver Self Employed, New Delhi Chinese LLC, Denver British/Chilean Canadian Indian American
Sales professional with ten years’ experience in An innovative marketer with nearly a decade of success Six years’ experience in the fashion and lifestyle Eight years’ experience in aviation and hospitality, with Seven years’ experience as an entrepreneur, and in Finance and strategy professional with seven years’ business development, key accounts and marketing leading trade, non-profit and tourism organisations’ industry, working across export, retail, e-commerce and additional background in legal practice and capital corporate events, graphic design, marketing consulting, global experience, developing expertise including risk throughout the financial services industry. brand, advertising and digital strategies. design consulting. markets. business development and account management. management, investments, and new-venture strategy and operations. ■ Expanded product placements and engagement by ■ Won 2018 Accord Hotels Marketing Campaign of the ■ Co-founded a fashion label, and managed its ■ Led crew team to maintain onboard safety, security ■ Founded a global event-planning company, specialising building lasting relationships with strategic partners at Year at the Canadian Tourism Awards expansion through digital platforms and customer satisfaction, using strong cross-cultural in corporate events, graphic design and marketing ■ Developed a go-to-market strategy and pipeline of banks, broker dealers and other investment firms ■ Led the strategy and execution of three organisational ■ Steered and streamlined processes in the design communication skills, having explored more than 60 consulting, and earning more than USD $70,000 in partners for a European Fintech start-up, resulting in ■ Developed, promoted and implemented new marketing rebrands, including a CAD $2mn destination brand for department of a fashion start-up, handling end-to-end countries annual revenue successful entrance and expansion into the UK market campaigns, leading to increased sales and assets Tourism Richmond product development with a team of designers and ■ Worked in capital markets, in both investment banking ■ Executed the re-brand, website development, social ■ Sourced, managed and executed a major deal for a buy- under management ■ Launched new websites for numerous organisations, workers and legal practice, and participated in five follow-on media management and PR for Polar Speed, a UPS and-build strategy at Mornington Partners, doubling ■ Presented complex investment ideas in an each with complex CRM integrations, including RFP ■ Helped build brand identities for businesses through equity offerings and bonds company Group revenue and expanding geographically understandable format, implemented by portfolio selections, agency and team management, project design and content consulting. ■ As a bilingual TV presenter, interviewed entrepreneurs ■ Established the integration of Salesforce, providing ■ Established a dynamic credit-risk framework at a management teams at nationwide conferences to management, and content strategy. in Dubai and helped promote their businesses to the process, structure and organisation for all client lead securities brokerage resulting in a 100% response rate increase brand recognition. Chinese market. generation at LeadDog Marketing Group. for approval requests. 10 11
Ho Kit Jerry Wu Contact us Corporate Relationship Manager, Bank of China Hong Kong, Hong Kong Hong Kong
Financial professional experienced in both the banking and financial industries, focusing on corporate and high- Come and meet us in person at one of the many events we host and International Fairs: Our MBA Recruitment Managers constantly travel net-worth clients. attend throughout the year. the world, imparting information and answers to all your questions. ■ Managed a corporate portfolio with around GBP £200mn credit exposure, conducting timely credit MBA in a Day: Get a real taste of the MBA experience at the Business Find our more at www.cass.city.ac.uk/mba/events reviews and customer due diligence School (formerly Cass) with our interactive event. Find out further ■ Achieved average income growth over 15% with annual Contact the Recruitment & Admissions team with any questions. They credit facility increments of over GBP £30mn information about our programmes, participate in a sample lecture are available on: +44 (0)20 7040 0286 ■ Recognised by the bank’s credit-analysis team for and Q&A panel of students and alumni. resolving a long-running regional case, and awarded Book a one-to-one consultation with a member of the team, to discuss for both quality and quantity in global customer due Evening Information Session: Join us for an evening to discover more your suitability for the Executive MBA programme. Send your CV to diligence exercise. about our programmes through a series of presentations. You will [email protected] have an opportunity to meet the admissions and recruitment team and talk with students and alumni about their MBA experience. Online Information Session: Join us from anywhere in the world for our web based information session, Q&A with the recruitment and admissions team and faculty. www.cass.city.ac.uk 8600 (0)20 7040 T: +44 EC1YLondon 8TZ Row Bunhill 106 Cass) (formerly School Business The and several prestigious central academic bodies and activities. and bodies academic central prestigious several and reputation global outstanding of institutions member independent 18 of consists It 1836. in Charter Royal by established was which London of University the of member independent an is London of University City, instagram.com/cassbusinessschool facebook.com/cassofficial @cassbusiness School Business Cass youtube.com/cassprogrammes
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