Fashion A: Standard 5:  Outlets: an off-price retailer that Fashion Retail and Promotion sells ______or damaged items from a prior season Objectives o Ex:  Students will understand forms of fashion retail and promotion.  Discount Stores: o Objective 1: Describe types of fashion retail sell clothing and o Objective 2: Identify the types of other fashion promotion merchandise at ______Types of Fashion Retailers prices, may be private or ______brands.  Department Stores: retail o Ex: establishments that carry different kinds of ______and house  Mail-order Houses: Direct-mail them in separate marketing done by selling ______or merchandise through the use of departments. ______. o Ex: o Ex:

 Flagship Stores: Other Types Fashion Retailing Core stores for  Television retailing: brand name o Ex: retailers, usually o the “______” store.  On-line retailing: Almost every type o Ex: of retailer- whether department store, boutique,  Specialty Stores: stores that handle discounter, or only apparel or even only one designer- offers ______type of apparel. online services. o Ex: Customers are able to shop  Boutique: specialty store that offers ______and a ______selection, items have the merchandise shipped tend to be more trendy directly to their home. o Ex: Fashion Promotion  Chain Stores: a  Promotion: group of stores o Any form of ______owned and a business uses to inform, ______persuade or remind people by a central about its ______. office. o Ex:  Types of Fashion Promotion: o  Designer Stores: store that is owned o and operated by a designer or o manufacturer and carries only its o ______lines. o o Ex:

Advertising Visual Merchandising  A ______promotional  The integrated look of an message by an ______store. sponsor about its fashion products  The goal of effective visual or ideas. merchandising is to sell goods by  Companies use different types of promoting the store ______to get their message and creating a ______to the customer. shopping experience for the o Broadcast Media customer. . .  Types of Visual Merchandising: o Print Media o . o . o . o . .  Store front: exterior of o Online Media the store, gives the . first ______. o Signs, marquees, Publicity ______ Includes ______messages displays to the public about a company’s  Store layout: arrangement of merchandise, activities, or services. ______space  Press releases/ Press kits: sent out o The customer should be able by some companies to to ______through the the press with store and easily ______, written the merchandise as news stories, hoping  Store interior: to have it included in o Lighting, color ______, news ______. store fixtures  Fashion businesses do not have  Interior displays: ______over the publicity o Space design, they receive. fixture and hardware, Sales Promotion ______,  Short-term ______used to floor and wall coverings, in- interest customers into buying store signage products.  Examples: Personal Selling o  Requires ______contact o with the customer. o  Can take place in any of fashion o industry ______. o  ______stage of a sale, o after the customer has been o prompted by advertising, publicity, sales promotions and visual merchandising.