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ESSENTIAL FACTS About the Computer and Video Game Industry Table of Contents

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ESSENTIAL FACTS About the Computer and Video Game Industry Table of Contents 2019 ESSENTIAL FACTS About the Computer and Video Game Industry Table of Contents Foreword 3 At-A-Glance 5 Average Gamer 6 Social & Lifestyle 9 Parents of Gamers 10 Households with Children 13 Who Plays 15 Purchasing 20 ESA Partners 22 ESA Members 23 The Entertainment Software Association (ESA) released 2019 Essential Facts About the Computer and Video Game Industry in May, 2019. Ipsos conducted the annual research for the ESA. The study is the most in-depth and targeted survey of its kind, gathering data from more than 4,000 Americans about their video game playing habits and attitudes. The 2019 Essential Facts also includes data provided by the Entertainment Software Rating Board (ESRB) and The NPD Group. Foreword 2018 was a record-breaking year for our industry, with total video game sales exceeding $43.4 billion. Over 164 million adults in the United States play video games, and three-quarters of all Americans have at least one gamer in their household. It’s now more important than ever to understand who America’s video game players really are and what’s driving them. That’s why I’m thrilled to share the 2019 Essential Facts About the Computer and Video Game Industry. For the first time, we at the Entertainment Software Association have taken a comprehensive look at the individual Americans who enjoy video games and their lifestyles in order to better understand their profiles and interests. The resulting data speaks for itself. Video game players represent a diverse cross- section of the American population spanning every age, gender, and ethnicity. They live healthy lives, are civically engaged, and are socially active. More than three-quarters report that video games provide them with mental stimulation (79%) as well as relaxation and stress relief (78%). The role of video games in the American family is also changing: nearly three-quarters (74%) of parents believe video games can be educational for their children, and more than half (57%) enjoy playing games with their child at least weekly. The 2019 Essential Facts simply illustrates what we in the industry already know to be true: we are living in the golden age of video games, and video game players are thriving. – Stan Pierre-Louis, Chief Executive Officer, Entertainment Software Association 2019 ESSENTIAL FACTS FACTS ESSENTIAL ESA 3 The average age of a gamer is 65% years of American adults old play video games 33 2019 ESSENTIAL FACTS FACTS ESSENTIAL ESA 4 At-A-Glance 90% 59% of parents pay attention to of gamers are certain the games their child plays they will vote in the next presidential election of Americans have at least 75% one gamer in their household Gamers are more likely to Gamers are have a creative hobby 46% (drawing, singing, writing, etc.) female 56% 49% play a musical instrument 32% 54% 27% male Gamers Average Americans 2019 ESSENTIAL FACTS FACTS ESSENTIAL ESA 5 Average Gamer of American adults play 65% video games The most common devices used for video game play among adult gamers 60% 52% 49% Smartphone Personal Dedicated game computer console Most popular game genres 71% 53% 47% Casual Action Shooter Gamers feel that video game play has a positive impact on their lives 52% of gamers are college 79% 78% educated of gamers say of gamers say games games provide provide relaxation and mental stimulation stress relief 2019 ESSENTIAL FACTS FACTS ESSENTIAL ESA 6 46% 54% of gamers of gamers are female are male Average age Average age for women for men 34 32 • Overall average age of gamers is 33 • They have been playing for 14 years on average 2019 ESSENTIAL FACTS FACTS ESSENTIAL ESA 7 When it comes to adult gamers play with 63% others Adult gamers spend 4.8 3.5 hours a week hours a week played with played with others online others in person 2019 ESSENTIAL FACTS FACTS ESSENTIAL ESA 8 Social & Lifestyle GAMERS AS COMPARED TO AVERAGE AMERICANS Gamers play throughout the day Gamers get the same amount of 52% 31% sleep at night after work while waiting for appointments 27% 16% during break at during a 6.8hrs work/school commute 7hrs Gamers are just as likely to Take camping/hiking trips Vacation internationally Exercise trips trips 2.7per year .8 per year 4.1 hrs/wk trips trips 2.5 per year .7 per year 3.9 hrs/wk Gamers are Gamers are more likely to civically engaged have a creative hobby play a musical % (drawing, singing, writing, etc.) instrument 59 56% 32% are certain they will vote in the next 49% 27% presidential election meditate regularly be vegetarian POLITICAL AFFILIATIONS 37% Democrat 32% 17% 33% Republican 27% 13% Independents 18% 2019 12% Other Gamers Average Americans ESSENTIAL FACTS FACTS ESSENTIAL ESA 9 Parents of Gamers of parents of them are are aware of confident that 87% ESRB ratings 98% ratings are accurate of parents of parents pay attention regularly use % to the games % the ESRB 90 their child 77 ratings plays Parents limit the amount of time spent on the following activities 49% 40% 38% 34% 34% 26% 23% 20% Playing Browsing the Streaming Participating Watching Watching Watching Going Computer internet TV Shows in social media TV (Live) TV TV to the & Video (Pre-recorded) (On-Demand) Movies Games ESRB RATING DATA Of the 2,768 physical and downloadable console games assigned ratings by the ESRB in 2018: 42% 19% 30% 9% received received received received 2019 ESSENTIAL FACTS FACTS ESSENTIAL ESA 10 Among parents of gamers 57% of parents play games with their child at least weekly 74% of parents believe video games are educational 2019 ESSENTIAL FACTS FACTS ESSENTIAL ESA 11 70% of families have a child who plays video games 2019 ESSENTIAL FACTS FACTS ESSENTIAL ESA 12 Households with Children of Americans have at least 75% one gamer in their household When it comes to households, 40% 18-35 21% of gamers are under 18 21% 18% 50+ 36-49 of parents require of the most frequent permission purchasers of console, PC, 87% for new game 91% and mobile games in gamer purchases households are adults Average age of most frequent game purchasers for PC Smartphone Console 38 37 33 2019 ESSENTIAL FACTS FACTS ESSENTIAL ESA 13 Millennial Gamers (18-34) Male Millennial Gamers AGES: 18-34 FAVORITE GENRES: Action, Shooters & Sports Games FAVORITE GAMES: God of War, Madden NFL and Fortnite Female Millennial Gamers AGES: 18-34 FAVORITE GENRES: Casual & Action Games FAVORITE GAMES: 2019 Candy Crush, Assassin’s Creed, Tomb Raider ESSENTIAL FACTS FACTS ESSENTIAL ESA 14 69% 83% 66% of male Millennial of male Millennial of male Millennial gamers most often gamers most often gamers prefer to play games on their play Action games play with friends game console FAVORITE GAMES: 61% 60% 59% Racing games Sport games First Person Shooters (e.g., Need for Speed, (e.g., Call of Duty, Mario Kart) Battlefield) of male Millennial gamers have a creative hobby 59% (drawing, painting, singing, writing) outside of video game play Millennial Gamers (18-34) 69% 76% 45% of female Millennial of female Millennial of female Millennial gamers most often gamers most often gamers prefer to play games on their play Casual games play with friends Smartphone FAVORITE GAMES: 49% 44% 42% Racing games Puzzle games Party games (e.g., Need for Speed, (e.g., Tetris) (e.g., Super Mario Party, Mario Kart) Go Vacation) 2019 of female Millennial gamers have a creative hobby 67% (drawing, painting, singing, writing) outside of video game play ESSENTIAL FACTS FACTS ESSENTIAL ESA 15 Gen X Gamers (35-54) Female Gen X Gamers AGES: 35-54 FAVORITE GENRES: Casual Games, including Puzzle and Classic Arcades FAVORITE GAMES: Tetris & Pac-Man Male Gen X Gamers AGES: 35-54 FAVORITE GENRES: Sports, Racing & Shooters 2019 FAVORITE GAMES: Forza, NBA 2K, Call of Duty ESSENTIAL FACTS FACTS ESSENTIAL ESA 16 70% 81% 48% of female Gen X of female Gen X of female Gen X gamers most often gamers most often gamers prefer to play games on their play Casual games play alone Smartphone FAVORITE GAMES: 55% 48% 34% Puzzle games Card/Casino Classic Arcade (e.g., Tetris) games games believe video games believe they provide 62% can be educational 68% mental stimulation Gen X Gamers (35-54) 62% 70% 40% of male Gen X gamers of male Gen X of male Gen X most oftenplay games gamers most often gamers prefer to on their Smartphone play Casual games play with friends FAVORITE GAMES: 55% 52% 43% Racing games Sports First Person Shooters (e.g., Need for Speed, games (e.g., Call of Duty, Mario Kart) Battlefield) 2019 believe video games believe they provide 62% can be educational 68% mental stimulation ESSENTIAL FACTS FACTS ESSENTIAL ESA 17 Boomer Gamers (55-64) Male Boomer Gamers AGES: 55-64 FAVORITE GENRES: Card, Puzzle and Virtual Board Games FAVORITE GAMES: Solitaire & Scrabble Female Boomer Gamers AGES: 55-64 2019 FAVORITE GENRES: Card, Puzzle & Virtual Board Games ESSENTIAL FACTS FACTS ESSENTIAL FAVORITE GAMES: ESA Mahjong & Monopoly 18 66% 78% 65% of male Boomer gamers of male Boomer of male Boomer most oftenplay games gamers most often gamers prefer to on their PC play Casual games play alone FAVORITE GAMES: 58% 35% 28% Card/Casino Puzzle games Virtual Board games games (e.g., Tetris) (e.g., Scrabble) 25% of Male Boomers have been video game players for 25+ years Boomer Gamers (55-64) 58% 77% 58% of female Boomer of female Boomer of female Boomer gamers most often gamers most often gamers prefer to play games on their play Casual games play alone Smartphone FAVORITE GAMES: 59% 45% 27% Card/Casino Puzzle games Virtual Board games games (e.g., Tetris) (e.g., Scrabble) 2019 22% of Female Boomers have been video game players for 25+ years ESSENTIAL FACTS FACTS ESSENTIAL ESA 19 Purchasing Content 17% Physical format sales $35B $25B $30B 83% Digital 2016 2017 2018 format sales $35.8B + $5.1B + $2.4B = $43.4 Content Hardware Acc & VR TOTAL Top 20 Best-Selling Video Games of 2018 by Units Sold Rank Title ESRB 1 Call of Duty: Black Ops IIII Mature (M) 2 Red Dead Redemption II Mature (M) 3 NBA 2K19 Everyone (E) 4 Madden NFL 19 Everyone (E) 5 Grand Theft Auto V Mature (M) 6 Super Smash Bros.
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