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BC-1982-11-29.Pdf CV 1 nMEM7 SM/ EEC.CLY OF THE G=5F711 ESTATE Broadcasting ii Nov 29 Launching IntoThe Future Now. The future is here now On November United States Satellite Broadcasting 4th, television's new frontier was Company, Inc. officially opened for Direct Broadcast We're adding space -age technology to Satellite, free to viewers throughout local service... making free, advertiser - the nation. supported news, sports, and first -run Free, because there is one group in the entertainment available to every D.B.S. space -race that stands out. American home via satellite with local The company that believes free D.B.S., station participation. with the participation of local television We're launching into the future now. stations, will be a winning combination. Join us! Call Bob Fransen at (612) 642 -4467 today! United States Satellite Broadcasting Company, Inc. 3415 University Avenue St. Paul, Minnesota 55114 THE BEST WAY TO MPROVE YOUR TIME PER OD NORTH, SOUTH, EAST &WEST NDEPENDENT OR AFFILIATE EIGHT togiivai NM 'IME PERIOD DEMOGRAPHIC INCREASES ICTOBER 1982 VS. OCTOBER 1981 larket Station Women 18 -49 Teens Kids 1tlanta WSB +155% +35% +115% ;oston WXNE +167% +55% Buffalo WIVB +29% +88% +56% :leveland WUAB +41% +17% )allas KXTX +135% +54% )etroit WJBK +68% +280% +189% Iartford WVIT +125% +150% +83% ;ansas City KSHB +48% +15% +45% .os Angeles KHJ +104% +272% +122% 1iami WCIX +56% +16% ;acramento KTXL +200% +8% +53% ;eattle KCPQ +30% +500% +157% MILT ARBi1HUN OCTOBER, 1981 & OCTOBER. 1982 laRIWR® HAN EN lUG THE BEST MEDICAL PLAN A STATION CAN BUY! When you're looking for insurance to summer rated 2nd among all shows on cover slumping ratings and disappearing all 3 networks! young adults, it's time to reach for House Calls! One of the highest ratios of young Here's what you get: adults in all of television! An adult sitcom in the mold of The Odd A sitcom that held 90% of the M*A*S*H Couple, M *A *S *H, All In The Family and audience as well as or better than any Barney Miller. show that ever followed M *A *S *H! A proven rerun performer which this The only sitcom available January 1983! HOUSE CALLS The right medicine for your May and July Sweeps! 57 hilarious half hours from MCATV SOURCE NTI 3 SEASONS. 1979.1%. c 11. CITY STUDIOS INC ALL RIGHTS RESERVED Vol. 103 No. 22 BroadcastingmNov29 r( and communications Coming down to the wire for the 97th Congress legislation Green approves Justice -NAB code settlement UN to limit international DBS Hauser leaving Warner Amex LAME -DUCK PROSPECTS Cable copyright may season and to soundly trounce ABC -TV and NBC - have shot at passage in three -week session of TV during seven days ended Nov. 21. PAGE a8. Congress, but not much other telecommunications THE AGONY OF DEFEAT LOS Angeles Olympics legislation is expected to survive. There will be time committee rebuffs rights -holder ABC's attempt to for FCC oversight hearing and there's fight brewing limit other TV organizations' accreditation, but there within Senate leadership. PAGE 27. will be restrictions on latter's use of footage from '84 FREEDOM SETBACK AT UN U.S. feels flow of summer games. PAGE 49. global information will be seriously impeded by CABLE DEFENDS SELF IN HOLLYWOOD Five cable resolution to bar DBS signals across borders with program service executives use NATAS panel permission of receiving country. PAGE 3o. session to answer critics and to document SHARING UHF TURF FCC bureau's medium's vitality and potential. PAGE 49. recommendation that broadcasters relinquish HARDWARE: KING AT WESTERN CABLE For first portion of their frequencies to land -mobile interests, time in years, software takes back seat. Major draws expected division of opinion. PAGE 31. attractions at Anaheim include GE's Comband, P &G EYES TV COSTS Networks' largest advertiser multi -beam dishes. PAGE 52. calls New York summit meeting with broadcasters SHOWDOWN WITH FEDS Broadcast access to to explore ways to achieve greater cost federal court proceedings is pushed in case effectiveness. 33. PAGE involving bribery charges against Miami judge who TECHNOLOGY ON TITANIC COURSE TWO of contends radio and TV coverage is essential to his broadcasting's top experts in field, ABC's Barnathan right to fair and public trial. PAGE 55. and CBS's Flaherty, have had it with growing THE 'UNINVITED' Friendly claims his appearance nonstandardization that they feel is retarding new before Packwood committee was canceled after he services and compounding confusion in electronics submitted testimony that didn't fully support media. In "At Large" interview with BROADCASTING senator's First Amendment views. Packwood aide editors, they call on industry to unite for common denies selective choices of witnesses. PAGE 58. standards and for FCC to be more assertive in its direction. PAGE 40. MINNEAPOLIS LABOR PROBLEM NLRB asks appeals court to appoint special master to examine BOSTON BELLWETHER Competitors in that KCTR -AM -FM'S alleged defiance of government market as well as broadcasters across nation will agency's order. PAGE 58. closely watch ratings and bottom line of WNEV -TV's Look, daily two -hour news and information series PUSHING FOR DEREGULATION The NAB's senior starting today. PAGE 47. vice president for government relations, Steve Stockmeyer, combines a love of politics and MINI -SERIES MOMEMTUM Civil War special helps communications in his job as the association's CBS -TV have its best prime time week of new chief lobbyist. PAGE 79. INDEX TO DEPARTMENTS At Large 40 Datebook 16 In Brief 80 Open Mike 22 Business Briefly 12 Editorials 82 Journalism 55 Programing 47 Cablecasting 8 Fates & Fortunes 75 Law & Regulation 57 Riding Gain 38 Changing Hands 50 Fifth Estater 79 Monday Memo 24 Stock Index 60 Closed Circuit 7 For the Record 61 News Beat. 55 Technology 52 Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N W. Washington. D.C. 20036. Second-class postage paid at Washington. D.C.. and additional offices. Single issue 51.75 except special issues 52.50 (50th Anniversary Issue $10). Subscriptions, U.S. and possessions: one year S55. two years $105. three years SI 50. Canadian and other international subscribers add S20 per year. U.S. and possessions add 5170 yearly for special delivery. $100 for first-class. Subscriber's occupation required. Annually: Broadcasting p Cablecasting Yearbook 565. Across the Dial $3.95. Microfilm of Broadcasting is available from University Microfilms, 300 North Zeeb Road. Ann Arbor, Mich. 48106 (35mm. full year $35). Microfiche of Broadcasting is available from Bell & Howell, Micro Photo Division, Old Mansfield Road, Wooster, Ohio 44691 ($27.50yr.). Postmaster please send address corrections to Broadcasting, 1735 DeSales St., N.W. Washington. D.C. 20036. / IDEX TO ADVERTISERS American National Enterprises Inc. 25 0 American Telephone & Telegraph 11 O Bennett Group 42 -43 D Blackburn & Co. Inc. 50 O Broadcast lectronics Inc. 53 0 Continental Electronics 14 D Embassy Communications 41 D Gammon, Camfield & Ninowski 10 D General Motors Back Cover O Hearst /ABC 9 0 seller -Oak Communications Finance Corp 51 O Lorimar Inside Front Cover /Page 30 MCA -TV 40 Metrosports 15 0 Multimedia Program Productions Inc. 19 O New York niversity 39 Paramount Television 35 -37 0 Seltel Inc. 260 Stale Farm Insurance Companies 17 D Surrey Communications Research Inc. 56 D Syndicast Services 6 0 alknet NBC Radio 22.23 O William B. Tanner Co Inc. 61, 77 O United States Satellite Broadcasting Co Inc. Front Cover O Viacom International 12 0 WKZO -AM Inside ack Cover o Warner Brothers Television Distribution 13, 20 -21 0 .,.,. w,A n A.-., EBONY 'JFT Celebrity Every month E ony and Jet Magazines are read by 51.9% f the adult Black population in America * -a ombined circulation of 30,748,000 rea s ers, and two of America's LShowcase most influenti.I and powerful magazines. Now we're . mbining their force into a dynamic new eekly'h -hour series for 1V, where the top celebri ies covered in Ebony's and Jet's pages will be brough into your viewers' homes each week. It's the EBO Y/JET CELEBRITY SHOWCASE traveling all GIVE US YOUR over the globe o bring you close -up encounters with the biggest celebri ies in the world each week. The EBONY/JET CELEBRITY SH WCASE premieres in March, 1983 with a TIME AND WE'Ll series of 26 sh. s. When the pilot show was "sneak pre- viewed" in Chi r ago on WBBM -TV (11:15 -11:45 p.m.), it cap- GIVE YOU tured a 12.6 rati g and 38% share.** And every m 'nth in Ebony and every week in Jet we will carry, without harge to stations, a full page ad listing the 71/2 MILLION stations and ti es when the show can be seen: the biggest, most efficient t ne-in ad imaginable at no cost to you. If your Sales anager or Program Director hasn't already VI EWERS heard about this excellent advertiser-supported show and if you want to find out how you can reach 7'/2 million view- ers each week, call Syndicast Services: Jerry Lepkanich, Bernie Schul or Len Koch at 212 -921 -5091. `Source: Simmons rket Research Bur au Inc. 1 C1osed Circuit) minorities and media outsiders in lotteries clean -up" campaign aimed at making losing ranks for grants would make it impossible for present headquarters building more iings seemed to be looking up for TV him to win enough grants to implement attractive and comfortable.
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