Stagecoach Bus Strategy for South Manchester
Brian Souter Chief Executive Stagecoach Group Our Credentials
• Operate 11 out of 15 fastest growing bus networks in UK • Innovative track record – Magicbus – Megabus.com – Ticketing initiatives (megarider, unirider) – Telemarketing – Kickstart Our Manchester Experience
• Manchester bus market 1996-2005: full fare paying passenger volumes up 4.6% • Stagecoach bucks trend: full fare paying passenger volumes up 25% • Investment – 660 buses (worth £55m) from 1995 to 2004 The Manchester Challenge
• Falling bus speeds – down 9% in 8 years • Economic growth – estimated at 2.1% • Car congestion – 6% reduction in traffic speeds 2001-2004 • Long lead times for rail solutions The Stagecoach Solution
• Early intervention • New technology • Greenways • Modal choice and intelligent car use • Customer focused integration Stagecoach vision for 2008 – Part 1 Early intervention: potential P&R sites
Jct 23, M60
Jct 9, M60 Jct 24, M60
Princess Parkway 2 sites
Jct 4, M60
Hazel Grove Park & Ride – Stagecoach Success Elsewhere
• Cambridge – 3.3m former car users a year now carried - growth of 48% in 3 years • Exeter – 0.8m former car users a year - growth of 92% in 3 years • Canterbury- 2.0m former car users - growth of 48% in 3 years Why Park & Ride?
• Bus-based P & R has proven track record in congestion reduction in 36 towns & cities • Not currently provided or proposed in Greater Manchester • Manchester radial roads – like Princess Parkway - approaching saturation flows • Vital to maintain the vitality of the regional centre and give choice to transport users Stagecoach vision for 2008 – Part 2 New technology
Optical Guidance Concept Vehicle Stagecoach vision for 2008 – Part 2 New technology
Princess Parkway
Marple Busway
Possible optical guidance busways Stagecoach vision for 2008 – Part 2 New technology: Off bus ticketing solutions
• Maximum user convenience • User “texts” journey details to 5 digit number • Barcode image sent as return text • On bus scanner reads the barcode and logs the journey Stagecoach vision for 2008 – Part 3 Greenways
Stockport Road Congestion Stagecoach vision for 2008 – Part 3 Greenways
Stockport Road Greenway: Extensive Bus Priorities Stagecoach vision for 2008 – Part 3 Greenways
Wilmslow Road Congestion Stagecoach vision for 2008 – Part 3 Greenways
Wilmslow Road Greenway: Extensive Bus Priorities and High Capacity Concept Vehicle Stagecoach vision for 2008 – Part 4 Modal choice and intelligent car use
Park & Ride ‘Gateway’: car parking, retail units, bus garage Stagecoach Vision for 2008 – Part 5 Customer Focused Integration • Only 4% of our passengers interchange to rail/Metrolink BUT more potential • Positive integration efforts needed where this is what passengers want • Work proceeding on plan for Stockport area • Stagecoach Yellow Taxibus experience shows the way for successful demand responsive bus Stagecoach Vision for 2008 – Part 5 Customer Focused Integration
High-quality seamless bus to Metrolink interchange Summary
• Fully support GMPTE heavy and light rail plans • Bus strategy is a missed opportunity • Not too late to fix • Stagecoach seeking constructive dialogue with all stakeholders