Spa Business Issue 2 2014

uniting the world of wellness www.spabusiness.com 2014 2

For full ANDREW GIBSON functionality Gets strategic about spas at please view in Fairmont, Raffles and Swissôtel Adobe Reader

GUT HEALTH The key to wellbeing

SPA FRANCHISING

Reshaping the industry in the US

ON THE COVER SHEILA C JOHNSON US FILM PRODUCER AND OWNER OF SALAMANDER RESORT & SPA

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Franchises are reshaping the market

assage franchise businesses in the US Will massage franchises have permanently changed the spa suck the life out of the Mindustry, drawing new types of full-service spa sector consumers to the wellness lifestyle and accelerating the growth of the sector. and what kind of shape The model has scaled incredibly will the industry be in quickly to the point where market leader Massage Envy topped the once they’ve scaled? US$1bn turnover mark last year and will have more than 1,000 spas by the end of 2014, making it a substantial business by any measure. and staffi ng – are there enough customers to support this No-one has yet estimated the value or volume of the many sites and enough therapists to deliver the volume? crossover business, ie, people who are introduced to the But the biggest question is whether these businesses industry via a franchise and go on to become customers can be sustained without impacting full-service spas. Will of full-service spas and vice versa. Th ere’s a need for these they suck the life out of the full-service sector and what numbers to be established now and more importantly, kind of shape will the industry be in once they’ve scaled? to be tracked given the rapid growth being experienced. In the health club industry, where budget off ers have Th e franchise industry is a highly entrepreneurial one proliferated, they’re starting to bed down to co-exist in a and investors have been quick to see the potential of the sustainable way with the high end operations, but have sector. New entrants in the US such as Massage Green Spa, knocked the stuffi ng out of the mid-market. Time will Hand and Stone, Massage Luxe and others are growing tell whether the same thing happens with spas. quickly and investors right across the international Whatever the outcome, spa operators worldwide need markets starting to see the potential too. to prepare for this change with eyes wide open. Massage is a neighbourhood purchase, with people typically prepared to travel a 20-30 minutes for a Liz Terry, editor twitter: @elizterry treatment. Th is makes it very like the health club model in scale, while the pricing being adopted by massage and facial franchises is also similar to that deployed by volume health club operators. As a result, it seems likely the spa What are your views franchise market will turn out to be a similar shape to the on franchises? health club sector by the time it reaches maturity. Comment on our blog at On page 34, our experts examine the impact that blog.spabusiness.com franchises are having on the wider spa market. Th e debate centres around quality control, market fatigue

CONTACT US: Spa Business magazine, Leisure Media, Portmill House, Portmill Lane, Hitchin, Hertfordshire, SG5 1DJ, UK TEL: +44 (0)1462 431385 EMAIL: [email protected] TWITTER: @spabusinessmag FACEBOOK: Facebook.com/spabusiness

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APwww.s DP BtoB SPA BUISINESS VELLA PRIVATE ISLAND 420x297pp GB.inddabusiness.com abusiness.com 2 20/01/14 10:38 CONTENTS ISSUE 2 2014

p26 Andrew Gibson heads up spas for Fairmont, Rafﬂes and Swissôtel SHUTTERSTOCK.COM/OLLYY PHOTO: CHRISTIAN BANFIELD AND ANDREW WOOD

p44 Treatments using air and gas in central and eastern Europe p38 Marketing to generation Y

5|Editor’s letter 34|Everyone’s talking about: 50|First person: Braving the banya Liz Terry shares her thoughts The impact of franchising Jak Phillips gets whacked with birch Catherine Larner reports on how branches and endures two hours in an 14|Letters rapidly growing day spa franchises in 80˚C sauna – all in the name of wellness Why don’t more spas participate in the US are shaping the market benchmarking schemes? 54|Green house 38|Marketing: The family behind Ecover cleaning 18|News Unmasking millennials products invests in an idyllic hotel and Hotel rooms to double in Dubai, The Futures Company explains what spa set in the English countryside ﬂoating resort for the Maldives businesses can do to appeal to the millennials generation 60|Focus on: Gut restoration 26|Interview: Andrew Gibson The complex nervous system in our The new VP of spa and wellness at 44|Therapy: Air apparent stomach is known as the second FRHI tells Katie Barnes about his plans Sophie Benge gives an overview of brain due to the impact it can have for spas in the Fairmont, Raffles and treatments and experiences in Europe on everything from our mood to Swissôtel hotel chains that use naturally-sourced gases immunity. Julie Cramer investigates

8 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com spa business uniting the world of wellness

p66 Siem Reap, Cambodia p74 Sheila C Johnson, Salamander Resort & Spa, US

p54 House Spa at Dormy House Hotel, UK p60 Gut health expert Dr Domenig

66|City focus: Siem Reap 84|Spa software: Cambodia is becoming a sought-after Operator case studies – part 2 locale for those seeking solace and Spa managers tell Kate Corney how spirituality. Jennifer Harbottle visits they’re using software to improve the some of its top spas performance of their businesses – from streamlining operations to keeping on 74|Mane attraction top of revenue reports A passion for horses, wellness and business underpin the new US 88|Product focus: Private label Salamander Resort & Spa that’s owned What companies off er white label Did you know that you can by fi lmmaker Sheila C Johnson skincare and products? And how receive a free subscription can own-brand ranges benefi t spas? to Spa Business in its greener, 82|Everyone’s talking about: Kate Corney fi nds out paper-free, digital format? Obesity as a disease Should obesity be classifi ed as a 92|Products SIGN UP ONLINE: disease or a lifestyle-related condition? Equipment and product launches www.spabusiness.com/green

Spa Business 2 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com / digital 9 www.sppabusiness.comabusiness.com www.spabusiness.com +

www.sppabusiness.comabusiness.com CONTRIBUTORS

READER SERVICES Sophie Benge Julie Cramer Sophie Benge is a journalist Julie Cramer worked SUBSCRIPTIONS and author. Her latest book as news editor for BBC denise adams +44 (0)1462 471930 Healing Sources – Spas News Online for more CIRCULATION and Wellbeing from the than 10 years. She now michael emmerson +44 (0)1462 471932 Baltic to the Black Sea has a successful free- EDITORIAL TEAM will be published in September. She lance career writing articles focused regularly writes and blogs about her on health, fi tness, travel, hospital- EDITOR wellbeing and travel experiences on ity and design. She is a former deputy liz terry +44 (0)1462 431385 her website www.beingsophie.com. editor of the international industry MANAGING EDITOR Email: [email protected] magazine Leisure Management. katie barnes +44 (0)1462 471925 Phone: +44 7951 056609 Email: [email protected] PRODUCT EDITOR kate corney +44 (0)1462 471927 Jennifer Harbottle Rhianon Howells NEWSDESK Jennifer Harbottle has Rhianon Howells was helen andrews +44 (0)1462 471902 been a regular contrib- the launch editor of Spa tom anstey +44 (0)1462 471916 utor to Spa Business Business and established jak phillips +44 (0)1462 471938 magazine for the last it as a journal of note. ADVERTISING TEAM seven years and has As consulting editor, she PUBLISHER/ADVERTISING SALES established herself as a leading com- is closely involved with its continuing astrid ros +44 (0)1462 471911 mentator in the industry. Currently development, while also writing about based in China, she focuses on writing health, fi tness, travel and leisure as a ADVERTISING SALES about the Asia-Pacifi c leisure sector. freelance journalist in major national julie badrick +44 (0)1462 471919 Email: [email protected] titles such as The Guardian newspaper. chris barnard +44 (0)1462 471907 Phone: +86 1888 9846196 Email: [email protected] john challinor +44 (0)1202 742968 jan williams +44 (0)1462 471909 ADVERTISING – WWW.SPA-KIT.NET Vera Kiss Catherine Larner astrid ros +44 (0)1462 471911 Vera Kiss, an analyst at Catherine Larner is a SPA RECRUITMENT & TRAINING SALES The Futures Company, has freelance journalist who sarah gibbs +44 (0)1462 471908 a strong interest in how writes lifestyle articles for ADVERTISING PRODUCTION people engage with their various magazines. She ed gallagher +44 (0)1905 20198 health and wellbeing in reports on everything diverse markets. She’s a member of The from rowing to running and edits a wide WEB TEAM Futures Company’s Health and Wellness range of non-fi ction books for leading WWW.SPA-KIT.NET knowledge venturing team that publishes publishers. She was the launch editor of PRODUCT SEARCH ENGINE thought leadership pieces on global Health Club Management magazine. kate corney +44 (0)1462 471927 health, wellness and nutrition trends. Email: [email protected] SPABUSINESS.COM Email: [email protected] Twitter: @CatherineLarner michael paramore +44 (0)1462 471926 tim nash +44 (0)1462 471917 The views expressed in individual articles are those of the dean fox +44 (0)1462 471900 author and do not necessarily represent those of the publisher, emma harris +44 (0)1462 471921 The Leisure Media Company Ltd. © Cybertrek Ltd 2014. All rights reserved. No part of this publication may be reproduced, DESIGN stored in a retrieval system or transmitted in any form or by andy bundy +44 (0)1462 471924 any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of the copyright holder, FINANCE Cybertrek Ltd. Registered at Stationers’ Hall 30851, Spa Business denise adams +44 (0)1462 471930 ISSN 1479-912X is available on annual subscription for UK £31, Europe £42, USA/Canada £31, rest of world £42, from the CREDIT CONTROL Leisure Media Company Ltd. Portmill House, Portmill Lane, On the cover: Sheila C Johnson, owner, Hitchin SG5 1DJ, UK. Printed by Mansons. ©Cybertrek 2014 rebekah scott +44 (0)1462 733477 Salamander Resort & Spa (p74) ISSN 1479-912X. Digital edition at www.spabusiness.com/digital

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www.sppabusiness.comabusiness.com Letters KATIE BARNES, MANAGING EDITOR, SPA BUSINESS

Do you have a strong opinion, or disagree with somebody else’s point of view on topics related to the spa industry? If so, Spa Business would love to hear from you. Email your letters, thoughts and suggestions to [email protected]

How can we get spas to SHUTTERSTOCK/GOODLUZ sign up to benchmarking? Anne McCall Wilson, owner, McCall & Wilson

The profi t and loss allocation in hotel spas will always raise an abundance of opinion, as highlighted in the recent article in Spa Business (see SB13/4 p42), but I continue to be perplexed at the lack of participation in benchmarking programmes – something which can have an even bigger impact on spa balance sheets. At the fi rst Global Spa & Wellness Summit in 2007, a benchmarking session was standing room only, which prompted Smith Travel Research (STR) to set up a standard report- ing system for spas (see SB08/2 p21). After several years, participation still remains very low. Everyone agrees it’s needed, but how do we get businesses to actually participate? Maybe we need owners, lenders and asset Benchmarking provides valuable data on spa customers, usage, revenue and space companies to ask that question. STR collects stats on spa revenue, utilisation and space. We can lament Focusing on the top line forces critical main role of the spa: whether to increase unfair cost allocations but this is often thinking about the customer. Knowing asset value, enhance positioning, drive just a left pocket/right pocket fi nancial who the customer is drives everything – weekend room nights, be a key profi t transfer or budget discussion and doesn’t space, design and programming. A spa in centre, or simply provide an amenity. We put the focus on what drives real value. an urban business hotel with a 65 per cent would have many more profi table projects We need to focus on building the spa top male audience might be completely dif- if we identifi ed the customer and the line. This means not only building revenue ferent to another urban hotel positioning right revenue plan and space allocation management skill sets and tools for our itself as a neighbourhood meeting place. at an early stage. Interestingly, these are leaders, but also developing a revenue I wish more projects developed a strategy almost the exact statistics that the STR culture in our businesses. in the concept phase and determined the benchmarking system collects.

Uniting the world of spas Jobs, news and training Spa Business subscribers work in all areas of Spa Opportunities magazine focuses the spa market worldwide. The magazine is on recruitment, careers and news and is available in print, digital and as a PDF edition, published every two weeks. It has a daily in addition to a daily website and weekly ezine. website showing all the latest jobs and a See www.spabusiness.com for details weekly ezine. See www.spaopportunities.com

14 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com Letters 2 2014 SHUTTERSTOCK/ARIWASABI

Skincare could be enhanced if lifestyle advice was given too

Skincare needs to be more than just pot of cream Filippo Ongaro, anti-ageing medicine expert

I’d like to see less ‘dream selling’ and more reality in the skincare industry. Beauty should be more than a short- term fi x, it should be a long-term Hoshino Resorts is modernising the traditional thermal spa model in Japan approach combined with a healthy lifestyle – if you’re healthy on the inside, it refl ects on the outside. Spa resurgence in Japan in Japan and one of the most interesting I come at this from a slightly diff erent developments is Senkyaku Banari, which perspective. I used to be a physician for Tomonori Maruyama, chief researcher/ is being built close to one of the stadiums the European Space Agency – six months manager, Mitsui Knowledge Industry and which will include a large hot spring in space is like 10 years on Earth and one facility (see p18). The project, which will of my tasks was to counteract the eff ect It was great to read about how Hoshino sit next to Tokyo’s relocated fi sh market, of ageing, so anti-ageing medicine was Resorts is updating the traditional bathing/ will include 140 sushi-related shops and a natural next step. I have my own clinic thermal spa model in Japan (see SB14/1 restaurants for tourists and residents. It’s in Italy and am involved with various p68) as my company collaborated on some scheduled to open within the next two anti-ageing associations globally. Most of the new approaches it’s incorporating. years and is expected to attract around recently, I was one of a group of experts, Although thermal bathing in onsen is 4 million visitors annually. including a cardiologist, nutri-dermatol- a centuries-old tradition in our country Elsewhere in Japan, some traditional ogist and pharmacologist, who worked there’s been a resurrected interest in Zen temples are providing their ascetic on Comfort Zone’s Skin Regimen line. To them recently. Last October saw the training (traditional spiritual exercise complement the skincare products, the launch of the Global Hot Spring Initiative practice) for beginners. I really think company has also detailed nutrition and which sees representatives of hot spring this could grow rapidly as consumers exercise programmes which help with facilities joining forces to help drive the increasingly seek solace from the stresses preventative ageing. sector forward. It only started with six of every day life and as destination spas I think more consumers should members but this has steadily grown to 11 move away from pampering and further consider this approach. The science people worldwide who are in contact on embrace exercise. behind it can be very complex, but if a monthly basis with ideas of how to help In short, there are some interesting delivered in a step by step way – along this part of the industry grow. innovations and developments to watch with education – it would be far more The 2020 Tokyo Olympics is also going out for in the years ahead in Japan. eff ective than just using a pot of cream! to have a big impact on the spa industry Read more: http://lei.sr?a=I9I0B

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Waeyaert joins Deep Nature Development

Ghislain Waeyaert has been appointed as the managing director of Deep Nature Development. The move comes after his depar- ture from Clarins where he was international boutique and spa director for fi ve years. In total, he’s been in the cosmetics industry for 20 years. Deep Nature Development has been created to support the fast expansion of Deep Nature, a French spa operating company which runs 35 spas worldwide for brands such as InterContinental. This July, it will open The Brando The US$145m resort will include outdoor decking and an underwater ‘observation bulb’ – an eco-resort in Tetiaroa, French Polynesia (see p20). Solar-powered fl oating island resort set for Maldives Read more: http://lei.sr?a=8N0B9 Italian designer Michele Puzzolante of MPD and exfoliations, in addition to a 150sq m Designs has unveiled a new concept resort (1,614sq ft) boutique area. called the Solar Floating Island (SFI). It will Puzzolante estimates the entire develop- be energy self-suffi cient and will use the ment could be built for US$145m (€104m, sun as its sole source of power. £87m) and the concept has received full The resort, constructed of fl oating support from Maldives’ president Abdulla pontoons, is set to feature a fi ve-star, Yameen. The fi rst SFI construction is 54-bed hotel comprising a 410sq m planned to take place in the next few (4,413sq ft) spa and wellness centre months, with parts constructed in a factory which will offer a range of massages, before later being assembled on-site. manicures, pedicures, facials, body wraps Read more: http://lei.sr?a=H2h3s SHUTTERSTOCK/NATALIA PUSHCHINA SHUTTERSTOCK/NATALIA Rotorua’s hot springs are largely unused US physician outlines US$3m ayurveda retreat plan Rotorua mayor calling for focus on hot springs An ambitious US$3m (€2.22, £1.84m) wellness retreat in the foothills of the Steve Chadwick, the mayor of Himalayas is being planned by Dr Robert Rotorua in New Zealand, is calling Schneider, a leading US physician and for a focus on hot spring and spa researcher (see SB14/1 p36). development in the region. Schneider, who’s a professor at the Rotorua is famed for its natural Maharishi University of Management in thermal pools, but they’re relatively Iowa, specialises in integrative preven- unused. Chadwick saw potential for tative healthcare. He’s also the author development following a recent visit of Total Heart Health – a book promoting to Beppu in Japan which was cele- the potential of ayurveda to prevent and brating its 100th hot springs festival. reverse heart disease. The centre, based in the Himalayan foothills, Beppu, the sister city to Rotorua, The aim of the retreat is to tackle chronic will tackle chronic disorders like heart disease is a world-leading destination for geo- disorders such as heart disease by com- thermal attractions and hot springs. bining ayurvedic therapies and integrative (9,290sq m) spa and integrative health It generates signifi cant tourism reve- medicine with modern healthcare. centre comprised of luxury private rooms nue through its wellness offerings. “We want to offer the best of all worlds,” and villas. The development, which has Chadwick wants to emulate Beppu says Schneider, who’s already using this the working title of Total Health Centre, will and establish Rotorua as the South approach successfully as medical director focus on detox, panchakarma, mind-body Pacifi c’s spa and hot springs capital. at The Raj Ayurveda Health Spa in Iowa. medicine, fi ve senses therapies and life- Read more: http://lei.sr?a=Q4s4s Designs drawn up by vedic architects style education. Raja Builders feature a 100,000sq ft Read more: http://lei.sr?a=m3A5Y

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French hospital to be converted into a three- storey thermal bath spa

Spanish architectural firm Francisco Mangado has been appointed as the master-planner of a French thermal spa project following a global design competition. Francisco Mangado, along with five other architects, will transform an old mili- tary thermal hospital in the municipality of Amélie-les-Bains in southern France into a spa covering 3,143sq m (33,830sq ft). Due to open by 2017, the €6.5m (US$9m, £5.3m) spa will be set over three floors and feature extensive thermal and bathing facilities – using water from the The €6.5m spa is due to open by 2017 and will be master planned by Francisco Mangado architects town’s natural resources – as well as a spa with over 10 wet and dry treatment rooms. experience showers, a tepidarium and a The proposed renovation will see glass A hot zone will comprise three sau- frigidarium. On top of this, there will be a surfaces superimposed on the hospital’s nas and three Turkish baths in addition large interior bathing area leading to an solid stone walls to give it a more modern to a Roman-style caldarium steam- outdoor relaxation courtyard, plus a sun look, while retaining the original architecture. room. Meanwhile a cold zone will boast terrace and bar. Read more: http://lei.sr?a=9G8N5 SHUTTERSTOCK/IAKOV KALININ Hotel development to soar in Dubai for 2020 Expo

Dubai has relaxed hotel development SHUTTERSTOCK/ALEXANDER TOLSTYKH regulations in preparation for an expected influx of 25 million visitors over the course of the six-month World Expo in 2020. The pre-approval stage in hotel development has been shortened from six months to two months. Fees for ‘change of use of land’ for hotel operations have also been scrapped and more incentives will follow. The Seychelles spa industry is growing Dubai needs to double its hotel inventory, adding over 80,000 bedrooms, in the next New tourism academy seven years to meet the tourist demand. with spa for Seychelles Read more: http://lei.sr?a=j5W4Q New hotels are likely to have spa facilities A full-service spa training facility is to be included in a purpose-built tourism academy in the Seychelles. Striking design revealed for Norwegian spa hotel The government is funding the new site for The Seychelles Tourism Plans have been unveiled for the coil- Academy – the islands’ only tourism shaped Lofoten Opera Hotel, which is to be college. The first 15 classrooms are built in Norway’s Lofoten archipelago. to open in July, with the main admin The curvaceous design by Snøhetta block and restaurant/demonstration Architects will help the 95-room hotel blend kitchen to follow. Work on a hotel into the surrounding seascape. It will fea- and spa training facility will start in ture a spa and amphitheatre as well as January. 2015 hiking resources – Lofoten is a very popular The academy already offers a walking and nature destination in Norway. two-year spa certificate qualification Construction started in December 2013 in partnership with the Constance and the estimated cost is NOK300m Hospitality Academy in Mauritius. (US$49.6m, €35.9m, £30m). Read more: http://lei.sr?a=F9k5I The hotel is designed to blend into the landscape Read more: http://lei.sr?a=F5f5u

Spa Business 2 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com / digital 19 www.sppabusiness.comabusiness.com news update

Sea change for spa travel in 2013, says report

Seventy-three per cent of US travel agents reported a growth in spa property bookings last year, according to the latest State of Spa Travel report by Spaﬁ nder Wellness 365. The growth, which marks a turna- round for the industry, was partly due to resorts’ increasingly aggressive price packages. Women travelling together were the biggest group, highlighting how female bonding is critical to the spa sector. Agents also predicted that generation X will soon usurp baby boomers as the main spa travelling demographic. The survey was based more than 300 North American travel agents and was completed in Q4 of 2013. Read more: http://lei.sr?a=8Y6u2 The opening of the spa hotel has been pushed back from early 2014 to 2017 €70m spa hotel in Finland stalled by legal dispute

Construction has yet to begin on a to Finnish media, but both were rejected €70m (US$96m, £58m) spa hotel in by the Hallinto-oikeus administrative court. Lappeenranta, eastern Finland, due to a Another complaint was submitted to the string of legal disputes. The development Korkein Hallinto-oikeus supreme admin- was initially planned to open in early 2014. istrative court in late. Final rulings are The scheme is a joint venture between expected by mid 2014. two Finnish property investment compa- The Huhtiniemi development consists of nies – Ultivista and Conte Invest. The three interconnected parts. These include a CEO of Ultivista, Sami Alatalo, told Spa 14-storey hotel, a 4,000sq m (43,056sq ft) The spa is in a stand-alone building Business the legal proceedings mean the spa and a 7,000sq m (75,347sq ft) space project will open by 2017 at the earliest if for spa villas. Blackberry Farm set to the court rules in its favour. The project will have a total of 500 bed- launch Wellhouse spa Two complaints were made by members rooms: 350 will be in the hotel, while the of the public about the building plans and other 150 will be in the spa villas. Blackberry Farm, a 62-bed chateau in the price the land was sold at, according Read more: http://lei.sr?a=V7s8Q the Great Smoky Mountains of East Tennessee, US will unveil a new wellness centre on 1 June. The 12,663sq ft (1,176sq m) Italian job for Moscow’s Golden Mile wellness centre Wellhouse, situated in a standalone building, has been designed ‘Made in Italy’ is the theme a 4,500sq m by the Farm’s founder and direc- (48,438sq ft) spa that’s just opened in tor of design Kreis Beall, along with Moscow’s Park Palace luxury estate. Johnson Architecture. The purpose- The Golden Mile wellness centre was built facility took 12 months to project managed by Italy’s Happy Sauna construct and boasts nine treatment Group, which enlisted compatriot architects rooms. Product houses include Studio D73 for the design. Naturopathica and Lucrece. The spa has 15 treatment rooms, a Spa director Amanda Anderson beauty studio and a 900sq m (9,688sq ft) has previously worked for Red Door ﬁ tness area. A wet zone includes a large Spas, Ritz-Carlton and Golden Door. pool, two whirlpools, a sauna, a steam- Read more: http://lei.sr?a=k3r6m room, a Kneipp path and a snow cabin. Italy’s Happy Sauna Group managed the project Read more: http://lei.sr?a=v4t5P

20 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com www.sppabusiness.comabusiness.com news update SHUTTERSTOCK.COM/LEUNGCHOPAN

Greece not capitalising on thermal spa potential

Greece’s hot springs remain a largely untapped tourism resource, according to the secretary general of the Union of Greek Spa Towns, Markos Danas. “We have an exceptional product but it’s poorly used,” he told the International Business Times in April. “Hot springs are mostly run by local communities, and this has limited the scope of development.” The country has 850 hot springs with known curative properties, but just 100 of those are easily accessible and fewer are commercially operated. Many are still free to the public, out in the countryside and have minimal supporting facilities. Read more: http://lei.sr?a=j2b6z The Senkyaku Banrai complex is close to Tokyo's 2020 Olympic venues SHUTTERSTOCK.COM/LEAH-ANNE THOMPSON Thermal spa facility for Tokyo mega complex

Senkyaku Banrai, a 1.7-hectare shopping Other facilities include a multilingual and entertainment complex within walking tourist information centre, 140 food distance of Tokyo’s 2020 Olympic venues, stores, a food court big enough for 1,000 will feature one of Japan’s largest thermal customers and cooking schools. spa facilities, according to national news- Operators announced so far include paper The Asahi Shimbun. Kiyomura, which runs the Sushi-Zanmai food It’s reported that the complex, which is chain; and Daiwa House Industry Company. being planned by the Tokyo metropolitan The complex will sit next to Toyko’s government, will include a seven-storey relocated fi sh market which is scheduled Celebrity Cruises has 10 spas tower with thermal bathing and spa facili- to open about the same time. ties plus accommodation. At the top of The original site for the for the iconic Canyon Ranch to operate the tower will be an open air bath. Tsukiji wholesale fi sh market is only 4km Celebrity Cruises’ spas When it opens in March 2016, away, but the new location will be up to Senkyaku Banrai is expected to attract up 40 per cent bigger and more modern. Arizona-based spa operator Canyon to 4.2 million visitors a year. Read more: http://lei.sr?a=E8Q8d Ranch took over the running of wellness facilities on board the fl eet of Celebrity Cruises ships in April. The 10 spas, which were previously Brando resort aiming for LEED Platinum status operated by Steiner Leisure, have been rebranded as Canyon Ranch The Brando eco-resort, opening this July in SpaClub at Sea. Canyon Ranch has French Polynesia, is planning to become created some exclusive face and the fi rst resort in the world to obtain body treatments for Celebrity Cruises Leadership in Energy and Environmental and will also run the beauty salons Design (LEED) Platinum certifi cation. and fi tness areas on the ships. Previously owned by actor Marlon Brando, Canyon Ranch also operates the island of Tetiaroa will have a Deep the spa on board Curnard’s Queen Nature spa called the Varua Polynesian Mary 2, as well as eight at-sea spas Spa, built overlooking a freshwater lake. for Prestige’s Oceania and Regent Designed by Lonsdale Western Design, Seven Seas liners. the spa will feature its own range of Varua- Read more: http://lei.sr?a=m3h7H branded skincare products. The resort aims to be fully self-sustaining Read more: http://lei.sr?a=H9k3G

22 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com AS FLEXIBLE AS WATER

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DIARY DATES

12-13 JUNE 2014 Spameeting Asia Sheraton Hotel, HCM City, Vietnam Spameeting Asia joins key Asian buyers with worldwide spa industry suppliers. Tel: +33 1 44 69 97 67 www.asia.spameeting.com

19 JUNE 2014 Forum HOTel & SPA Four Seasons Hotel George V, Paris, France One-day forum for top hotel and spa industry professionals. Tel: +33 1 42 40 90 77 www.forumhotspa.com

21-23 JUNE 2014 International Esthetics, Cosmetics & Spa Conference Las Vegas Las Vegas Convention Center, Las Vegas, Nevada, USA The Aqua Sana will feature 25 multi-sensory and hydrothermal experiences Conference and trade show where attendees can learn about new trends, Spa design revealed for Center Parcs in Woburn, UK product and treatments. Tel: +1 203 383 0516 Center Parcs has unveiled details of its Aqua thyst and crushed rose quartz, along with a www.iecsc.com Sana spa at the Woburn Forest holiday vil- refreshing lemongrass scent, infuse the air lage that’s to open in the UK in mid 2014. to energise the senses and calm the nerves. 1-4 JULY 2014 A standout part of the design is the World Other spas include Fire & Ice, Blossom, Health and Wellness Tourism of Spa facility which comprises six smaller Herbal, Salt and Sensory. Summit of Leaders spas with 25 multi-sensory, hydrothermal The Aqua Sana will also feature an out- Grand Hotel des Iles Borromees, experiences. Each of these mini spas com- door infinity pool with forest views, a serail Stresa, Italy bine different wellness approaches from mud room, 22 treatment rooms and will be Experts in the fields of healthcare, Europe and have been inspired by nature. connected to six spa accommodation suites travel, leisure and wellness meet to In the Mineral & Gemstone Spa, for exam- (with potential for six more in the future). shape the future of the health and ple, mineral salts and rose quartz are used The concept was designed and devel- wellness tourism sector. in steamrooms, sensory showers and a oped by Schletterer and Sparcstudio. Tel: +44 1865 794 362 relaxation lounge to soothe the skin, detox The spa product suppliers include www.summitofleaders.co.uk the pores and destress. It also has the Elemis, Bliss and Decléor. world’s first Mineral Room, where ame- Read more: http://lei.sr?a=R4A6g 14-17 July 2014 Cosmobeauté Asia 2014 Putra WTC, Kuala Lumpur, Malaysia Organisers are anticipating around Multiple pay models in US spas are perplexing, says survey 330 companies and 20,000 visitors for the 10th year of this trade show. Multiple and varied payment and compen- Tel: +603 8023 0820 sation structures in spas across the US www.cosmobeauteasia.com are leading to salary confusion, according to a report by the US Day Spa Association. 27-28 July 2014 The 2014 Day Spa Association Spa & Les Nouvelles Esthetiques Wellness Compensation Trends Survey high- Spa Conference lights that there’s no one, standard way to Maslow Hotel, Johannesburg, S Africa pay therapists in the country. Rates of com- SHUTTERSTOCK/MINERVA STUDIO SHUTTERSTOCK/MINERVA Les Nouvelles Esthetiques magazine’s missions vary greatly – from less than 20 annual conference and award ceremony per cent and up to 50 per cent – and defini- for the South African spa industry. tions of an employee versus an independent Tel: +27 11 447 9959 contractor remain “fuzzy”. www.lesnouvelles.co.za Commission and salary packages vary greatly Read more: http://lei.sr?a=d5Q6I

24 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com spa business www.sppabusiness.comabusiness.com INTERVIEW

ANDREW GIBSON

The new vice president of spa and wellness at FRHI talks to Katie Barnes about the strategic development of spas in its three international hotel chains – Fairmont, Raffles and Swissôtel

ndrew Gibson is a spas. However, when I was approached by streamline the corporation and give it a respected figure in the the senior leaders of FRHI, I thought ‘wow: solid foundation for growth. “There was a global spa industry. Next here’s an interesting challenge’. From lot of duplication of costs and people,” he year, he’ll celebrate 30 a scale perspective, it’s not only three explains. “Regionalisation reduces those years in the sector, having brands compared to one, but more than overheads and also adds accountability. Aworked with some of its most successful 100 hotels and an ambitious expansion Plus, there’s an understanding of cultural businesses – such as eco-focused operator programme, compared to 28 Mandarin nuances. Our head of the Middle East was Six Senses, leading spa consultancy Oriental hotels and perhaps eight new born in the region, speaks Arabic and can Raison d’Etre and, most recently, the openings in the pipeline. That and the fact go to Mecca. Imagine trying to have that Mandarin Oriental Hotel Group. that FRHI is in a period of reorganisation kind of insight being based in Toronto [the So when a man of his pedigree takes and I’ll be given more latitude to play with headquarters of Fairmont].” on a new venture, people sit up and pay The brand vice-presidents are Jane attention. “That’s probably the biggest I didn’t seek out the Mackie at Fairmont; Diana Banks at question everyone’s asking me: why leave Raffles and Lillian Roten at Swissôtel and Mandarin Oriental [as group director of role...However, when I Gibson will be working closely with them spa],” he says. He’s referring to the new job was approached by the as a matter or priority. “There’s a pressing he started on 14 January as vice president need to work with the brand managers of spa and wellness at Fairmont Raffles senior leaders of FRHI, I to create a very clear understanding of Hotels International (FRHI). though ‘wow: here’s an what spa and wellness is for our [hotel] The private company, which is part- brands,” he says. The company already has owned by Doha-based Qatari Investment interesting challenge’ two in-house spa brands: Willow Stream Authority and Saudi-based Kingdom for Fairmont and Pürovel for Swissôtel, Holding Company (see p28), includes some ideas that Mandarin might not have but Gibson feels they need to be brought the Fairmont, Raffles and Swissôtel hotel been so receptive to because it already had more into alignment. “It’s very important brands – amounting to 130 hotels in 27 a very good tried and tested formula.” that the definition of spas is seamless and countries with more than 45 spas. So what will Gibson’s role entail and what aligned to hotel brand values which are “I knew the position was going to new strategies is he planning to implement? clearly outlined,” he says. “If you have any become available, but I didn’t seek out the ambiguity, the questions will come.” role,” says Gibson. He took over the post DEFINING SPA BRANDS In this case, he concedes that spa is from good friend Anne McCall Wilson Gibson has joined FRHI at a time of almost secondary to hotel values. He cites who’s gone on to set up her own independ- change as it regionalises its business. Raffles, with its colonial heritage – the first ent spa consultancy. “I was very happy Instead of the group running the brands hotel was name after Britain’s Stamford at Mandarin Oriental, it’s an outstanding as separate entities, it now has regional Raffles who founded ngaporeSi – as company that looks after its employees vice presidents who are responsible for all an example. “Raffles is about bespoke, very well and, of course, it has fantastic three brands. It’s a move that will help to boutique luxury and its goal is to provide

26 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com One of Gibson’s ﬁrst priorities is to bring the spas at Fairmont (top), Swissôtel (right) and Raffles (left) more into alignment with their hotel brands

www.sppabusiness.comabusiness.com INTERVIEW: ANDREW GIBSON Fairmont Hotels Raffles International

History and ownership

Q Kingdom Holding Company (KHC) is a publicly listed investment company based in Riyadh, Saudi Arabia. Its involvement in FRHI dates back to a 1994 investment in what was then Fairmont Hotels Management.

Q Twelve years later, in January 2006, KHC chair Prince Alwaleed led a US$5.5bn (€4bn, £3.3bn) deal to privatise Fairmont and, at the same time, combine it with the Raffl es and Swissôtel hotel brands which were owned by US equity fi rm Colony Capital. The newly formed company was Fairmont Raffl es Hotels International (FRHI). Fairmont Monte Carlo is one of the fl agship properties Gibson will be working closely with Q Subsequently, in April 2010, FRHI sold a 40 per cent stake of its busi- We’re discussing the possibility of not even having ness to Voyager Partners – an affi liate a spa in the hotel... all the usual spa components of Qatar’s sovereign wealth fund Qatari Investment Authority (QIA) – for a will be there, just not in a dedicated facility reported US$847m (€610m, £505m) to help fund expansion plans. ‘an oasis for the well-travelled’,” he says. the market demand it. “Mandarin had “Translate all of those standards into spa it’s Oriental heritage brand that worked Q Last May, Colony Capital reportedly and that means each facility will be custom- well and they didn’t want to experiment sold its interest in FRHI to QIA. According built for a particular location and will off er with it – why would they?” he says. “But to a recent article Canada’s newspaper everything that affl uent, well-travelled here, there’s a bit more fl exibility. There’s The Globe and Mail, QIA now has a guests demand, such as seamless service, an opportunity to perhaps go more into controlling 63 per cent stake in FRHI, space and privacy. But it’s the defi ning of beauty or fi tness, or to introduce some while KHC has a 35 per cent share. the fi ner points that’s going to take a lot of edgy treatments. We’re discussing the work. If people want privacy, do we get rid possibility of not even having a spa, but Q Other QIA investment companies of banks of treadmills in the fi tness centre instead having wellness facilities in the range from Credit Suisse to Volkswagen so others can’t see what you’re doing? If hotels that guests want – all the usual spa and BlackBerry. It’s one of the biggest people want luxury, do we choose the best components will be there, but just not in buyers of hotels, but didn’t have a products in that particular market instead a dedicated facility. But I can’t reveal any management arm until the FRHI deal. of having a set product house?” more about that yet. As Fairmont is a Canadian brand, the “Trying any new concept will be Q Investments of KHC’s Alwaleed philosophy centres around hospitality and challenging and it will have to be done in amount to more than US$20bn humbleness. “Canadians have a way of wel- a style that matches hotel standards and (€14.4bn, £11.9bn) and include coming you into their homes,” says Gibson. locale. But I always enjoy a new test and interests in varied businesses such as “So, where it’s culturally acceptable, we’ll it’s important not to get set in your ways.” Apple, Citibank and News Corp. look to include communal lounges in spas as part of this social aspect.” GETTING STRATEGIC Q In 2007, Alwaleed bought a 95 Meanwhile, with Swissôtel it’s all about Three months in and Gibson admits he per cent share in Four Seasons with sticking to Swiss-style standards such as doesn’t have the luxury of dedicating his Microsoft founder Bill Gates. Mövenpick effi ciency, unobtrusive service, vibrancy time to just branding, however. “There’s is another upscale hotel brand owned and energy. “The founders are Swissair no ‘fi rst thing’ to work on as I’ve jumped by KHC. In total, KHC’s hospitality and Nestlé: you couldn’t get more Swiss if feet fi rst into the deep end of the pool,” he platform is valued at US$13bn (€9.4bn, you cut a Toblerone in half!” Its spa brand, says. As people jostle for a sense of place £7.7bn) and the portfolio is handled by Pürovel, launched in 2011 (see SB11/3 p20) in the FRHI reorg, he’s been busy meeting Kingdom Hotel Investments. and already incorporates many of these senior management teams globally – when elements. Gibson says it’s likely that these we speak, he’s just attended a general Q FRHI has around 47,000 employees spas will stay the same worldwide, but he managers’ meeting in the Middle East and and is projecting 50 per cent growth might do some tweaking. has others planned in Europe, America over the next fi ve years. Most of the That said, he’s also open to trying out and Asia. “I’m explaining my background development will be international. new things in any of the hotel spas should to them and what my principles are. At

28 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com CELLU M6® Integral 2

www.sppabusiness.comabusiness.com INTERVIEW: ANDREW GIBSON

Notable hotels in the FRHI portfolio

RAFFLES

Q Raffles Dubai, UAE Q Raffles Singapore Q Le Royal Monceau, Raffles Paris

FAIRMONT

Q The Plaza, New York, USA Q The Savoy, London, UK Q Fairmont Peace Hotel, Shanghai, China Q Fairmont Monte Carlo, France Q Fairmont Le Montreux Palace, Switzerland Q Fairmont Banff prings,S Canada

SWISSÔTEL

Q Swissôtel The Bosphorus, Istanbul Q Swissôtel Krasnye Holmy Moscow, Russia Q Swissôtel Tallinn, Estonia

this stage I’m not presenting on future plans as I’m still working my way through those myself,” he says. With 52 hotels in the pipeline over the next three to ﬁve years, spa development is another obvious priority. Gibson’s already been pulled onto 12 new projects to offer his advice on the design and layout of spas. “The FRHI openings and integration team has a very efficient system where people from every department, including design and construction, purchasing and myself, can read notes [about upcoming projects] and add Part of Gibson’s new role is motivating the spa teams comments. I’m a creative person so I love seeing things evolve, grow and take shape.” The work at FRHI isn’t hugely different Having someone from the senior team come to see the spa to his job at Mandarin Oriental where means and lot. Sometimes a simple gesture, like explaining he split his time between guiding the development team, which was led by Sean how valuable the team is, can make the biggest difference O’Connor and overseeing operations, which was headed up by Andrea Lomas. how it affects them all. Quite often, having are a whole new thing for some general At FRHI though, Gibson feels everything’s someone from the senior team come to managers, but I’ve told them they’re “much more strategic and focused on see the spa means a lot. Sometimes it’s going to have to learn. It’s not about me motivating teams to perform”. just a simple gesture, like explaining how saying ‘this is the action plan you need Due to the large number of spas already valuable the team is, that can make the to implement’, I’ll just be providing them open, he’ll be taking the 80/20 approach biggest difference to performance.” with the tools and pointing out areas that by focusing primarily on the group’s 12 When time won’t allow him to get so they need to focus on.” ﬂagship properties plus some other key involved with facilities, he’ll work with accounts (see above). One of his favourite regional group operators and general OUTSOURCING AND MERGERS aspects of the job comes in at this macro managers in a supporting capacity. “I It’s clear when talking to Gibson that in level. “I’m driven by motivating people won’t get involved with recruitment order to keep up with developments, he’ll and it’s amazing to visit a property and unless it’s a spa director, for example,” need to set up his own supporting team talk not only to the general manager and he says. “Or I’ll step in when there’s a quickly because at the moment it’s just him. management team, but also to the spa problem. One hotel at the moment has He’s looking for someone to handle facili- therapists. I tell them what’s happening some particular issues with setting KPIs ties in America – which has 14 spas – and in the industry, what the trends are and so I’m helping them with that. Spa KPIs possibly someone else to help with training:

30 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com Personalization is the new Expectation.

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Andrew Gibson Favourites

Book: Anything by Tom Stoppard. I’ve recently read The Opium War by Julia Lovell which was fascinating Film: Ronin Food: Japanese, Thai or Lebanese Season: Summer in Sweden Leisure activity: Running Spa: Any spa where a therapist really connects with you and delivers a tailored treatment Treatments: I love massage. Scrubs are OK too but I’m not keen on wraps Best advice: Don’t take things personally Who you admire: Margaret Thatcher. Whether you agree or disagree with her policies, she was a strong leader Quote: ‘Motivation is the art of getting people to do what you want them to do because they want to do it’ Dwight D Eisenhower

“I’m not sure how I’m going to tackle that element yet,” he admits. But the main post to fi ll will be a director of openings and operations based in Dubai. “They’ll work closely with me and develop into a global director,” says Gibson. The Peace Hotel is a notable Fairmont property and just one of many to open in China “As with most hotel groups, Asia – and predominantly China – is a big market Seasons which – along with Microsoft the development team and the designers. for openings. But we’re also seeing good founder Bill Gates – his company has a The penny hasn’t dropped yet, but when growth in eastern Europe, excellent growth stake in (see p28). Analysts say that an it does, it will have a big impact on hotel in the Middle East and potential in India FRHI/Four Seasons merger or an initial spas in the future.” and Africa. America is quiet but not public off ering are two possible scenarios. Knowing Gibson, it’s not a challenge dormant and activity is starting to pick up.” Speculation aside, Gibson remains he’s likely to shy away from. For now, he’s He hints that in the future, FRHI will be focused on the task ahead. One of the enjoying the buzz of a changing company more likely to keep spas in-house rather biggest challenges he foresees is convinc- and thinking out his strategies. “There’s than bringing in a third party operator. “I ing hoteliers about the benefi ts of spas. an absolute air of excitement and energy won’t give a defi nitive answer,” he says, “The competition for me isn’t the hotel throughout the company – a desire to get “but what I will say is: why would you or day spa across the road, it’s our own the new structural changes in place and to want to outsource a spa if you have the internal food and beverage, meeting really start making a diff erence. I was very expertise in-house?” or banquet departments that could be happy at Mandarin Oriental, it’s a brilliant If the international press is to be bringing in more revenue per 100sq m,” company and I wish it the very best. But believed, there’s also much bigger news in he points out. “I try to explain that it’s having been at FRHI for only a short while, the pipeline that could have an impact on not just having a spa that adds value, it’s I know I’ve made the right move.” O the future direction of the company. having a spa that’s well designed and well Last November, Prince Alwaleed, the run. But it only adds value if you include it Katie Barnes is the managing owner of FRHI investment company in your sales and marketing strategy and editor of Spa Business magazine Kingdom Holding, announced in a in the overall business plan of the hotel. Email: katiebarnes@ Bloomberg report that he’s looking for So, it’s my job to educate everyone about spabusiness.com ways to monetise both FRHI and Four this – the owners, the general managers, Twitter: SpaBusinessKB

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What’s happening in the US could be an indication of what to expect in other countries

Everyone’s talking about The impact of franchising

etting a massage used to be Spa franchises are growing It’s worth noting here that what’s a luxury. But with a recent USA happening in the US – by far the biggest Today article citing that seven worldwide but have rapidly market for spa franchising globally so far out of 10 Americans suffer expanded in the US. We take – could be an indication of what to expect Gphysical symptoms of stress overload, in other countries around the world. Some a look how they’re shaping it’s clear there’s a huge need and a vast US massage chains are now considering market if the price is right. the nation’s market – from international growth, while there are “Massage therapy is important for drawing in new customers to already spa franchise brands growing their healthy living, but needs to be much more portfolios in Brazil (Buddha Spa), Malaysia affordable,” says Allie T Mallad, founder exacerbating staff shortages (Skin Essentials Spas), India (Four Foun- of the Massage Green Spa franchise. “I tains Spas), China (Dragonfly Therapeutic believed that if I could lower the price point – and another 100 on the way – Massage Retreats) and Australia (Endota). without lowering the quality, more people Envy Spa is the sector leader by miles. In the US, the sheer scale of the would incorporate it into their daily lives.” “When Massage Envy Spa launched franchises means the quality of provision The first Massage Green Spa opened [in 2002], we created a completely new reflects on the industry as a whole. in 2008. Today there are 45 locations category by designing an innovative Commentators of other businesses in six states, with more than 500 units pathway to professional, convenient and highlight problems when franchisees cut under development. They offer a one-hour affordable spa services,” says COO Joe corners to make savings and when brand full-body massage at the introductory rate Luongo, adding that the company provides standards slip. Franchisors obviously want of US$29.95 and a no-strings-attached around 1.5 million treatments a month to maintain quality because, if done well, membership at US$39.95 a month. and reached US$1bn in sales last year. this complex and complicated business Mallad and other franchisors have However, with these numbers come other reaps great financial rewards. But just turned the complex spa model into a demands. The Massage Envy Spa network what are they doing to monitor and protect much simpler offer, concentrating on alone employs an estimated 21,000 their brand values in order to retain the fewer elements and making it much more therapists and 3,000 aestheticians. With integrity of their business? accessible in terms of location, price and recruitment in spas becoming an increas- image. Other brands include Hand and ing issue, particularly in management Catherine Larner is a leisure Stone, Woodhouse Day Spa, Massage posts, should the expansion of franchises sector writer and editor Luxe and Massage and Facial Spa. But be cause for concern in finding adequate Email: [email protected] with 960 day spas operating in 49 states numbers of experienced personnel? Twitter: @CatherineLarner

34 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com I don’t think there’s any more risk of customers having a bad experience in these types of spas than in any other facility

ranchises shouldn’t be seen as a threat to our industry when they’re Susie Hammer growing the market and encourag- F VP operations, WTS International ing the development of best practice through heightened competition. Their lower price point attracts more consumers and these are people who see massage or skincare as a necessary part of out of school and not pay at the top of the For nearly 40 years, WTS has worked their lifestyle rather than a luxury splurge. wage scale. This means that operators with both large (more than 30,000sq ft) In other words, they will get a massage on a will have to develop better training and small (3,000-8,000sq ft) spas, in hotels weekly basis and have a facial every month. programmes. Advanced education is and resorts, golf courses, luxury residen- So as long as franchisees follow the necessary to ensure a quality guest tial properties and day spas throughout brand’s established standards and are experience in both the franchise setting as the US and abroad. We think that, in inspected at regular intervals, I don’t think well as a resort setting. theory, franchises should lead service there’s any more risk of customers having Smaller day spas and those who set up delivery consistency and raise standards a bad experience in these types of spas their own shop are threatened by the rapid across the whole of our industry. than in any other facility. growth of this sector. But for others, the Staffing will become an issue as more response should be to focus on creating Hammer has worked at WTS, a spas open and need more qualiﬁed that ‘wow’ experience for guests, making leading leisure consulting, design therapists and managers. Franchises them feel special and convincing them and management ﬁrm, since 1996. tend to pull service providers straight that they don’t want to go to a franchise. Details: www.wtsinternational.com

One beneﬁt of the franchise model is that the companies can serve as a staffing ‘farm system’ for more upmarket spas

he spa industry is entering its mature phase. Attendance is up and Peggy Wynne Borgman more people self-identify as spa- T President, Wynne Business goers, but they’re dispersed over a larger number – and greater variety – of facilities. Just like restaurants, it’s now possible to experience a fast casual spa as well as a fine dining one and everything in between. new graduates at record rates, many ‘farm system’ for more upmarket spas. We Franchises have led the charge into of these individuals are ill-prepared to frequently advise under-qualified candi- the middle market, pioneering a busi- work in the industry. I hear over and over dates to spend a year in a franchise spa ness model that’s now commonplace: again that good employees are difficult position, where they will get comfortable discounted membership. to find and that most spa directors hire with the tempo of a busy schedule and Instead of using the typical industry less-experienced workers in hopes of develop some fundamental skills. terms such as ‘luxury’ and ‘indulgence’, developing them. In fact, franchises themselves may hold franchises like Massage Envy offer ‘pain The other crucial shortage – not helped the key to easing the talent shortage. As relief’ and ‘healthy skin’. These terms are by the growing number of franchises – is these companies mature and their need gender-neutral and the facilities are acces- that of qualified spa directors: those who for talent becomes acute, they’ll build sible and unpretentious. Franchises have are able to interpret a profit and loss educational programmes of their own, enabled more consumers to make massage statement and run a business. It’s not a providing a valuable resource for the a part of their lives, a democratisation of a well-known career option and both degree entire spa industry. once exclusive industry. and certificate programmes for aspiring The explosion of spa facilities, though, spa directors are in short supply. As well as heading up spa consultancy Wynne has exacerbated an already-severe Having said that, it’s not all bad news. Business, Wynne Borgman is the founder shortage of qualified labour. Despite One benefit of the franchise model is that of the Preston Wynne day spa in Saratoga, the fact that schools are pumping out the companies can serve as a staffing California. Details: www.wynnebusiness.com

Spa Business 2 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com / digital 35 www.sppabusiness.comabusiness.com OPINION: FRANCHISING

Millions of Americans are now experiencing massage and spa who might otherwise not have done so because of the lower price points offered by franchises

he franchise spa is a win for our industry with very little downside. Allan Share Millions of Americans are now T President, Day Spa Association (USA) experiencing massage and spa who might otherwise not have done so because of the lower price points offered by these franchises. As the brands continue to grow, they’re raising awareness of going facility that delivers the best treatments, embrace a new facility moving into their to a facility for better health. The franchise backed up with strong operational neighbourhood because it enables them to model has allowed the public to sample, management, will be successful and grow. differentiate themselves. and to test, our industry. Yes these new businesses need staff, but We may lose some independent opera- A result of this rapid growth, as with any this isn’t a problem yet. Therapy schools tors who’ve been in business for years and industry, is the risk that customers may in the US are busy putting many people have been involved in their communities have a bad experience which will reﬂect on out into the industry. The bigger problem and local events. However, franchise the sector as a whole. But I’m a veteran of is paying therapists enough to keep them organisations have the ability to bring a going to spas across the globe and I still in our sector. We need to provide great larger presence to the communities they have bad experiences. It’s for each facility beneﬁts and show them what wonderful operate in. All in all, it’s a great trend and to monitor their staff, survey their clientele opportunities there are for their own one that’s here to stay! and make changes to ensure the outcome is personal development in our business. a world-class experience every time. While some spa operators feel Share has been president of the US Day Spa When I entered the industry 23 years threatened by the rise of franchises – there Association since 2010, having worked as ago, the mantra was ‘training, training, can be a ‘Chicken Little, the sky is a supplier to the industry for more than 23 training’. I don’t think that’s changed. A falling’ feeling, if you let it – many others years. Details: www.dayspaassociation.com

There shouldn’t be a concern about expanding through franchising because the massage therapy educational sector is stepping up to support this growth

ocial media reviews provide consumers with a powerful forum Allie T Mallad to write both positive and negative S Founder, president and CEO, Massage Green Spa comments. Positive reviews – whether for a franchise spa or independently owned spa – far outweigh the negative ones and are fuelling growth in the industry as a whole. Based on my 30 years as both a team and our 51 managers are always on 2012 to 2022. Schools and therapists’ franchisee and a franchisor, I’d say the the lookout for great talent and we have programmes are responding in direct corre- biggest mistake we can make is choosing a model that ensures a constant stream lation to the spa industry’s rapid growth. the wrong franchisees and employees to of qualified candidates. We also look Massage Green Spa is committed to represent our company and our brand. to partner with educational facilities in supporting the ongoing training and At Massage Green Spa all of our train- communities where we’re located. education of our 1,000 massage therapists ing programmes, policies and procedures There shouldn’t be a concern about and strive to create career paths that ensure an exceptional client experience. the spa industry expanding through provide them with opportunities to move This is based on driving customer loyalty franchising because the massage therapy up our management chain. We’re also and creating word of mouth referrals. educational sector is stepping up to attractive to those therapists who would In addition, we seek to recruit people support this growth. More people are like to embrace the American Dream of who have a strong talent for leading, studying to become therapists because owning their own business. exceptional customer service skills, a there’s now a much larger need for them. great attitude and a passion for our vision According to the Bureau of Labor Statistics, Mallad founded Massage Green Spa in 2008 and our business. The five members of employment of massage therapists is and plans to expand to 1,000 spas within five our human resources and development projected to grow by 23 per cent from years. Details: www.massagegreenspa.com

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UNMASKING MILLENNIALS

uch has been said about Secondly, millennials have come of age Vera Kiss of The Futures millennials, a 2.2 billion alongside growing concern about alarm- strong cohort which spans ing obesity rates and the rise of healthcare Company explains what people who are in their costs. This means that health and wellness, Mlate teens today to those in their early and the personal responsibility for these, businesses need to know 30s. They’ve been described as an open, are much more at the forefront of their to be relevant to the socially-conscious, optimistic and techno- awareness. This opens up many oppor- millennials generation logically-connected generation. What could tunities to connect with them through not have been predicted is the profound holistic health and wellness propositions. eff ect of recent economic trends on their Finally, many millennials want to be outlook and behaviours. In today’s stagnant collectors of experiences rather than developed markets, many young people simply accumulating possessions. They have had to recalibrate their horizons as the increasingly deﬁ ne themselves with what affl uence of their parents and grandparents they do rather than what they have. Social may no longer be in their reach. Meanwhile, networks give them ample chances to gain in emerging markets many millennials validation and status through sharing now enjoy unprecedented incomes and these experiences, whether it’s a special opportunities for new experiences. journey or an exquisite meal. Material Despite these diff erences there are three status markers may still remain important key trends shaping the lives of millennials, for many millennials, especially in the which spa, wellness and ﬁ tness facilities developing world, however, even in these can tap into to connect with them. markets a post-materialist mindset is on Firstly, millennials across the world are the rise. A generation that increasingly facing new types of pressures, whether seeks validation through experiences from the bleak job market and sluggish presents a unique opportunity for opera- career ladders of the developed world, or tors who are able move their imagination. from the rapid urbanisation and social transformation of emerging markets. This Millennial tribes places a premium on experiences that help Millennial lifestyles and perspectives are them switch off and relax, even if it’s a as diverse as those of any other genera- small treat or aff ordable luxury. tion. To unpack some of the nuances of

Millennials want to collect experiences rather than accumulate material possessions

38 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 SHUTTERSTOCK.COM/DUDAREV MIKHAIL SHUTTERSTOCK.COM/DUDAREV www.spabusiness.com How millennials use technology can be a telltale sign of their passions and needs SHUTTERSTOCK.COM/OLLYY

this group, understanding how to engage Millennials have come of age alongside growing concerns about with their passions and needs, The Futures Company created a global segmentation obesity and healthcare costs. Health and wellness, and personal based on two unifying millennial traits. responsibility of these, are at the forefront of their awareness The fi rst is the way they use technology in their lives. Technology is essential for the way millennials engage with the world. Steppers tribe is important in the UK and is also What sets them apart is whether they Consumers in this group are cautious. well represented in China. value its functional aspects or the creative The economic downturn aff ected them In China, we can explain this with the connections digital technology allows. strongly, leaving them price-conscious and high pressure on young people to perform The second dimension is the way they less optimistic about their future. They’re and strive for prosperity. This also drives express their identity and the extent to taking things step-by-step, considering a more-single minded pursuit of technolo- which they prioritise meaning and experi- each purchase decision with care and gies that both facilitate and express the ences over material pursuits. Looking trying to choose wisely. This tribe is much achievement of these priorities. at millennials through these paradigms more likely to be found in recessionary In the UK, the story behind Satellites highlights four distinct tribes: markets, such as Spain and France, where is diff erent. UK millennials face tough many young people have seen their economic times in a previously fl ourishing Striders opportunities narrow in recent years. economy. With a squeeze on jobs and a These individuals maintain their rising cost of living just as they’re coming confi dence and enthusiasm and are still Satellites of age, ‘looking out for myself’ becomes riding the wave of materialism. They’ve Millennials in this tribe are all about important to a greater number of people, been relatively unscathed by the recent number one. They’re tech-mad and always as well as their need for getting things economic downturn and are keen for keen to have the latest gadgets and shini- done faster and safer. success and all the material status markers est software. Their world-view is narrow that come along with it. Predictably, this and performance-focused. Green issues Spirits segment is more likely to be found in simply don’t fl oat their boat – they’re Spirits are poster children of the millen- fast-growing emerging markets, such as fl ying solo and have few responsibilities. nial generation. They’re open, connected China and India. Our segmentation shows that the Satellite and socially-conscious, directing their

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Gathering data Details for this millennials segmentation are based on data from Global MONITOR, The Futures Company’s annual global tracking survey. It drew insights from the responses of more than 8,500 16- to 31-year-olds in 20 countries. SHUTTERSTOCK.COM/BART78

attention and purchasing power towards the things they’re interested in. They move through diff erent spheres comfortably and are more likely to seek out lifestyles that enable them to The Striders millennials tribe will seek out luxury and premium experiences succeed in life while also exposing them to a variety of experiences and personal passions. This tribe is A generation that increasingly seeks validation important in the Americas – in the US and Brazil in particular. It’s also signifi cant in through experiences presents a unique opportunity for Europe, where the recent rise in a tem- operators who are able to move their imagination pered economic optimism is likely to help the Spirit mindset come to the forefront. propositions are most likely to resonate that show solidarity with this group, by How to connect with them, as much as experiences with a guaranteeing value for money and access The four tribes have diff erent needs and show-off factor. Nike has also connected to much-appreciated small luxuries, will aspirations, highlighting that a ‘one size with this segment by designing iconic and fi nd a grateful audience among Steppers. fi ts all’ approach will not be enough. There must-have items, such as some trainers in Spirits, the most connected and socially are opportunities to appeal to all four its Air Max range, and by launching these aware tribe, are the most likely to give a tribes and successful millennial brands through savvy social media strategies that strong priority to seeking experiences have the ability to combine marketing pique the curiosity of this exclusivity- and and exploring the world around them. modes that resonate with each segment in appearance-conscious tribe. Operators have an opportunity to connect diff erent ways. Just because Steppers are fi nancially with them through novel and meaningful Satellites get excited over technology constrained, it doesn’t mean they’re out of off ers, including more holistic wellness and performance and will seek out range. Nike has been able to connect with treatments. They’re also the most engaged services that do just that. In the fi tness this group in the recession by marketing with social and environmental issues, space, Nike has been very successful with some if its ranges as more durable and hence sustainability-driven propositions reaching this group through its diverse giving longer guarantees to reassure will resonate well with them, as also performance tracking innovations from value-conscious Stepper shoppers. They’re seen with Nike’s numerous corporate Nike+ to the Fuel Band. Operators can unlikely to indulge in luxurious splurges social responsibility initiatives that build engage with this segment if they’re able but they will look for ways to disconnect credibility among the Spirits tribe. to spark enthusiasm over new and shiny from their daily pressures and anxieties technological solutions. and seek out much-needed boosts. Small Mix and match On the other hand, Striders will be beauty treatments such as an express Each tribe has distinct characteristics that looking for services and experiences that manicure or day passes to spa facilities require diff erent approaches to marketing enable them to express their achieve- are some concrete treats they would be and service design. Businesses that are able ments and status. Premium and luxury willing to give to themselves. Operators to mix and match their strengths to appeal to the millennial tribes will be more successful in connecting with the next generation of spa and health club audiences. O The Futures Company is an award-winning, global strategic insight and innovation consultancy with global expertise in foresight and futures. Its teams in Europe, North America, Latin America and Asia work to unlock new sources of growth for clients through consultancy, global insight Vera Kiss is an analyst at The and a range of subscription solutions. To discuss how to better connect with millennials, get Futures Company’s London offi ce in touch with The Futures Company by contacting: Tel: +44 20 7955 1800 Twitter: @FuturesCo Email: vera.kiss@ Email: [email protected] www.thefuturescompany.com thefuturescompany.com

40 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com www.sppabusiness.comabusiness.com www.spabusiness.com Creator of the Vinothérapie Spa, with 15 years of Spa Expertise SEE U S O N STA N D W 22

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Dry CO2 gas baths are used to stimulate blood ﬂ ow in the lower limbs

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From gas injections to cryotherapy and smoke saunas – treatments based on natural resources underpin wellness tourism in central and eastern Europe. As interest in this region gathers pace, Sophie Benge begins a series looking at how diff erent elements are used

entral and eastern Europe, Ellis. “They not only take frequent trips Carbon dioxide from Estonia in the north in their own countries and across Europe, Naturally-occurring carbon dioxide gas to Ukraine in the south, is they’re also pegged as the largest source features prominently in the traditional C blessed with a rich well of market for international wellness travel.” spa treatments of the Czech Republic and natural resources. Mineral It’s a good time, therefore, to focus more Transylvania in Romania. In the spa town water, mud, salt, herbs, heat and gases have specifi cally on the natural resource lexicon of Mariánské Lázně (formerly known as been an integral part of cultural tradition in this part of Europe, starting with, Marienbad) in the Czech Republic, gas as much as they’ve been the mainstay of perhaps the most idiosyncratic – gases. of volcanic origin, containing 99.7 per healthcare for more than three centuries. Broadly, gas in this context refers to cent CO2, seeps out of the ground. It’s At the same time, wellness tourism is naturally-occurring carbon dioxide (CO2) prevalent in the local mineral spring water gaining traction and Europe is leading that’s generally administered to ease pain and is harnessed for use in a number of the way. In March, the Global Wellness and boost blood circulation. It can also therapies that boost blood circulation for Tourism Congress (GWTC) announced refer to nitrogen gas, which is used in an anti-infl ammatory eff ect. that Europe ranks number one in the cryotherapy, or simply the movement of CO2 is also used in ‘dry gas bath’ world for wellness tourism with its 203 intensely hot air, which is at the heart of treatments, where concentrated amounts million annual trips and number two for traditional sauna experiences. of it are pumped into plastic bags around expenditures, accounting for US$158.4bn It’s important to remember that while the body (see above) working directly on (€114.3, £95.2) annually. “Europeans are the some of these gas therapies may sound skin receptors to aff ect vasodilation. The most sophisticated, experienced wellness- unusual, they came about only after improved blood fl ow accelerates wound and prevention-focused travellers on the meticulous study by scientists and chem- healing and stimulates kidney activity. A

©PHOTOGRAPHY BY CHRISTIAN BANFIELD AND HELEN ABRAHAM BANFIELD CHRISTIAN BY ©PHOTOGRAPHY planet,” says GWTC chair and CEO Susie ists during the 18th and 19th centuries. very particular beneﬁ t is the stimulation

44 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com Heart patients are exposed to CO2 in the mofetta in Transylvania (right); a ﬂame goes out if there’s not enough oxygen (left)

Estonian smoke saunas are used for health and spiritual purposes (left); natural mofetta pools in Transylvania (right)

in the production of sex hormones: amphitheatre in which air with a 96 per testosterone and oestradiol, a type of cent concentration of CO2 escapes from oestrogen produced in the ovaries. Thus the underlying fissures in the rock. This it’s successfully used to reverse gynaeco- sort of exposure also causes the blood logical problems and sexual dysfunction vessels to relax and encourages a greater and to relieve menopause symptoms. flow of oxygen around the body, as well as CO2 is also prescribed to be delivered increasing blood flow to the heart. by hypodermic injection into the muscles Carbon dioxide is denser than air, which Extreme hot and of the back (see p46). The principle effect means it doesn’t rise above a certain cold temperatures is pain reduction, because when CO2 is height. However, to be sure, conditions in are used to received through the skin, it causes the the pit are still carefully monitored – with improve circulation blood vessels to relax and allows blood to a lit flame that goes out if there’s not in smoke saunas flow more quickly around the body. enough oxygen – to ensure that CO2 is not In Transylvania, CO2 is administered the main gas that’s inhaled. in another form to treat patients with These particular treatments in hypertension and related heart disorders. Transylvania are officially known as At the Dr Benedek Ge’za Cardiovascular mofetta. The sessions are restricted to 20 Rehabilitation Hospital in Covasna, the minutes, after which mild breathlessness state pays for the treatment of 14,000 sets in. For heart healthy patients in the people a year. Here patients stand, region, mofetta is colloquially known fully clothed and en masse in a wooden as natural viagra because of how CO2

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Nitrogen gas temperatures can reach -160˚C in cryotherapy (left); Gas injections in the Czech Republic (below)

stimulates the sex hormones. Increased blood flow is also felt most strongly in the pelvic region where there are a large number of smaller blood vessels. Mofetta is also a term used to describe the many natural pools, bubbling with carbon dioxide, that are free for use in the Transylvanian countryside. Families and friends spend summer days picnicking around them and swimming in them. Cryotherapy Cryotherapy is the medical use of nitrogen gas at very low temperatures – selected FIRST PERSON EXPERIENCE: SOPHIE BENGE because it has the ability to reach -160˚C. There are several types of cryotherapy. After many years My second gas experience at the hotel Whole body cryotherapy is known for treat- was the ‘dry gas bath’. Lying on a table ing a range of ailments – professional tennis in the spa arena my in my underwear I wriggled into a thick players have cryotherapy on-site at grand ‘gas experiences’ blue plastic sack which was tightly bound slams to help muscle function, for example, to my chest and pumped full of carbon while in central and eastern Europe, it’s have certainly been dioxide. Slowly I felt a warm tingling used for general health purposes. the most unusual. sensation in my pelvis, as blood flowed The other method of using cryotherapy more freely in that area of the body. is to treat benign and malignant tumours. In the Czech spa down of Mariánské This treatment is used to treat Whole body cryotherapy involves Lázneˇ, naturally-occurring carbon dioxide disorders caused by insufficient blood standing in a chamber filled with nitrogen is captured for therapeutic use. flow to the lower limbs, including gynaeco- gas for up to three minutes. Cooling At the luxury Hotel Nové Lázneˇ, I was logical, urinary and sexual disfunction. It the body to such an extreme for short treated for stiff upper back pain with should be given every day for two weeks periods of time subsequently boosts blood two injections, each pumping 20ml of for optimum effect, but even in my one-off circulation, which speeds up metabolic CO2 into the muscle tissue beneath the 15-minute session, I felt relaxed in my processes. This, in turn, helps with the shoulder blades. The syringe was con- head and tingly in my pelvis. elimination of toxins. nected to a machine that monitored gas Gas therapies are always prescribed by As a reaction to the cold, the body also levels and pressure. It looked more scary doctors. In my case, Dr Pavel Knarra has starts to produce more endorphins and than it felt and the immediate warming been a specialist in kidney, respiratory, corticosteroids which have an analgesic and sensation that melted the tension in my gastro-intestinal and metabolic disorders regenerative effect, easing pain and inflam- upper back easily outweighed the initial for 36 years. This gives you some idea mation and boosting both the immune prick. My back instantly felt more mobile. of the levels of experience to be found system and mood. As a result, whole body Gas injections are confined to the back in this field throughout the region. Such cryotherapy has beneficial effects on area and can be administered daily over profound expertise is a prime reason for many conditions: rheumatic, neurological, a seven-day stay to treat degenerative having the treatments and I certainly felt I inflammatory, metabolic and degenerative. joint and spine disorders. was in very capable hands.

46 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com tel: 01543 466580 Management software for the web: www.premier-core.com leisure, spa and wellness industry email: [email protected] www.sppabusiness.comabusiness.com PRODUCTTHERAPY FOCUS In Latvian pirts, intense heat is circulated around the body using fans made from tree branches

Smoke saunas and pirts and accelerate the excretion of toxins. This As well as playing a central role in living ritualistic fanning, flicking and steady Wellness facilities well, natural resources in central and eastern thwack of birch on skin is also designed to Europe are a primary motivation for social clear the aura and release bad omens. Q Danubius Hotels, Marienbad recreation. This is particularly the case with In Estonia, standalone smoke saunas are www.marienbad.cz the smoke sauna culture in Estonia and the regarded as a hallowed place for prayer. Q Dr Benedek Ge’za Cardiovascular pirts in Lativa – two national variations of The facilities became a secret Rehabilitation Hospital, Transylvania the Russian sauna or banya (see p50). place of worship in a Soviet era that www.cardiologie-covasna.ro Both the smoke sauna and pirts are best curbed religious practice. Q Lauvaskalni, a traditional wellness described as a marriage between health Contrary to suggestion, the smoke guesthouse, in Latvia and spirituality. They involve a three-hour element is precisely what makes the air in www.lauvaskalni.lv procedure in intense heat, which is puffed the smoke sauna so clean. The buildings Q Mooska Farm, a smoke sauna facility around the body with veniks (a generic are built without chimneys and seven in Estonia www.mooska.eu/en Russian term for natural fans made from hours of stoking an open fire with pine or Q Inbalans, a banya consultancy tree branches), cold water plunging and elder wood kills all bacteria. The smoke www.inbalansgroup.com intervals of relaxation with friends and is then released through a briefly opened family. These rituals ease physical tensions door and the sauna is ready for use. and clean the skin but it’s believed that they for centuries, including many of Russia’s also nourish the soul – think of them as a Climate therapy elite, such as playwright Anton Chekhov full-service mind-body-spirit treatment. Climate therapy – the formal use of fresh and composer Sergei Rachmaninoff, for Pirts customs focus on top-to-toe air for therapeutic purposes – is a bona doctor-led treatment protocols which are tapping with birch branches (or linden or fide wellness modality in this region. The based on walking in the outdoors. oak) to stimulate the lymphatic system topography from the Baltic to the Black Sea – particularly on the coasts – provides Health and custom a mild climate, scientifically acknowl- By looking at just one very narrow field A focus on the natural resources of edged to be ideal for human health in of natural resource – namely gases and central and eastern Europe forms part terms of improving metabolism, appetite, air – we get some understanding of the of an upcoming book, Healing Sources, sleep and general frame of mind. importance of nature for both health and Spas and Wellbeing from the Baltic The theory of climate therapy is local custom in this part of the world. to the Black Sea, which is due to be that air which has the optimal levels As the relief of physical pain and the published in September by Prestel. of atmospheric pressure, temperature stimulation of emotional wellbeing are two Details: www.thehealingsources.com and humidity, wind strength and sun very real objectives for tourists and health intensity, has a positive influence on the visitors, it’s likely that wellness tourism in health of all living organisms. the region will only continue to grow. O These elements are studied at the Insti- For a first-person account of tute of Climate Therapy and Pulmonology, Sophie Benge is the writer a traditional Russian banya in Yalta, Crimea. The particular geography of Healing Sources experience, turn to page 50 of sea, pine forest and mountain has Email: [email protected] brought wellness tourists to this coast Tel: +44 7951 056609

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Aleksey’s been a banya specialist for eight years and came second in the 2013 Russian Banya Champaionships BRAVING THE BANYA

s I lie on a bed of healing virtues. I’m instructed, pine leaves, sweating Jak Phillips ﬁ nds out that through grunting and gesturing, profusely in an 80˚C to lie face-down on a bench. A ‘no pain, no gain’ is par for sauna while a burly Once prone, pine branches Russian smacks my bare buttocks the course in a traditional soaked in iced water are placed with a scolding bundle of twigs, I beneath and on top of my head, begin to understand that a banya Russian sauna experience while Aleksey scuttles off to fetch experience is a little more extreme his fenik – the bundle of birch than your typical spa session. twigs he will use to spank me I’m at Fox Lodge, a 2,000sq m given the choice of rosemary, lemon balm with. I’d like to say it’s a painless, pleasant (21,527sq ft) lakeside spa 45km north of or sage. Opting for the rosemary scent, I’m experience, but I’d be lying. Moscow, where wealthy Russians – there’s a told this indicates I’m lacking energy and The fenik is intermittently dipped helipad on-site for anyone with an aversion that Aleksey – who’s now changing into in piping hot water, before the searing to traffi c – venture for a relaxing weekend his special homemade apron and felt hat droplets are shaken over my pink skin. away from the city. Treatments range to guard against the impending heat – will The branches are then brushed against my from the standard massage/facial set-up tailor my session accordingly. body, lightly at ﬁ rst, but soon noticeably through to a mineral-based salt cave where A banya is an age-old Russian spa harder, until I can feel the breath rush out vaporised salt, with antibacterial proper- tradition. The basic premise is to encour- of my lungs with each thwack. ties, is used to tackle infections. The main age healing and circulatory wellness by I learn later on that birch is a symbol emphasis is on results over relaxation, a alternating between hot and cold tem- of beauty in Russian folklore, “so to common trait in Russian spas. perature. The steam, which is generated become beautiful, you have to be beaten from eucalyptus-infused water poured with it”. Interesting logic. BRANCHING OUT over scorching stones, heats the sauna to Banya truly is a case of no pain, no After a brief tour, I’m introduced to banya between 60-90˚C, with its menthol vapour gain. Every inch of my body – front, back specialist Aleksey – the man who’s about soothing the lungs and respiratory system. and sides – is given a good going over in to guide me through the most painful two The small sauna is built from cedar and a bid to stimulate my lymphatic system hours of my life. We begin with tea and I’m pine – revered in Russian culture for their and excrete the industrial strength vodka

50 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com Freezing cold water is a stark contrast to the 80˚C sauna (top left); Fox Lodge (top right); the annual Russian banya competition judges practitioners on client care and technique (below)

Fox Lodge Thalion To ﬁnd out more about other Tel: + 7 495 995 13 83 Tel: +7 495 792 58 95 traditional spa experiences in Web: eng.foxlodge.ru Web: www.thalion.com Europe, see page 44

and other toxins coursing my veins. The Russian Banya Championships. The event, Finally, when I can take no more of the branches do part of the work, but they’re which is held each year in the small town banya and birch-bashing, I’m led outside ably assisted by the leaves, which fan of Sudzal, judges practitioners on client to a plunge pool next to the lake. I’m the extreme heat of the sauna around my care, attentiveness and therapy technique – dunked repeatedly in the freezing cold body, intensifying the effect. including how they use the branches on the water until my lungs near implosion. body and to circulate the air. EXPERT TRAINING PARTING GIFT To the casual outsider, it would look like FREEZING PLUNGE After a warm shower and incongruously one barely-clothed man is simply whack- Back to the boiling banya, and as a small tender head massage from Aleksey, I sit ing another totally-unclothed man with a river of sweat makes its way from my body, rejuvenated in the lounge and realise that stick, but this is unfair to Aleksey. Aleksey decides its time for a break. just because a spa treatment doesn’t come To become a banya specialist, which he Given the intense heat, breaks are with candles and an Enya backing track, has been for eight years, one must attend essential and come in a variety of forms. that doesn’t make it any less beneﬁcial. a special banya steam school – ideally Sometimes he’ll throw a bucket of chilled While the west favours relaxation and in Moscow or Siberia – for roughly six water over me and we’ll quite literally a more gentle approach, Russia favours months. Prior to this, the apprentice must crack on, while for others I’m led to the results and, like a maverick TV cop, it isn’t have undergone at least two to three years sanctity of the relaxation lounge overlook- afraid to get a little rough in the process. of medical training (to the level required ing the gleaming frozen lake. As a parting gift, Aleksey meets me to become a nurse). Aleksey tells me later On this occasion, my legs are coated in clutching an iPhone and bashes a message that the thorough training is vital because a soothing Thalion vein-toning cream to off- into Google Translate: “Without expe- in the intense heat of the sauna, it’s crucial set any adverse reactions to the heat. Other riencing extremities, we can never truly to monitor the body’s responses, blood times, I’m treated to a vitamin cocktail or appreciate the extent of our capabilities.” O pressure and breathing patterns to ensure coated in a honey and sand body scrub. In the conditions are safe. Russia, honey is used as a healing agent and Jak Phillips is the head of He hones his skills by regularly also serves as a natural moisturiser, while news at Leisure Media competing against fellow banya specialists its antibacterial qualities help protect my Email: [email protected] and recently came second at the annual skin from the toxins in my sweat. Tel: +44 1462 471938

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With an expanding portfolio of spas operating in the UK and throughout the world, we have tailored our business offering to meet the needs of our spa partners.

It’s our results-driven skincare range, world- renowned treatments and award-winning training that work together to provide a commercially successful solution for every business.

With over 40 years in the spa industry, it’s our family run touches and genuine care about our products that really sets us apart.

Call +44 (0) 1252 742829 if you would like to find out more, or have someone come out and visit.

espaskincare.com

www.sppabusiness.comabusiness.com HOTEL SPA GREEN HOUSE

hen the owners of the Grahame, who was previously managing Dormy House Hotel in director of Goodwood Estate, UK – which W the Cotwolds, deep in includes a hotel, golf club and country the English countryside, house attraction – was brought in to decided to try to turn it into one of the top oversee a £10.5m (US$17.6m, €12.7m) leisure hotels in the country, they knew the refurbishment project. Of that budget, £5m addition of a spa was a must. (US$8.4m, €6m) was spent on updating Dormy House was bought in 1977 by the the 17th century farmhouse, and a further late Danish entrepreneur Jørgen Philip- £5.5m (US$9.2m, €6.6m) spent on creating Sørensen. It’s part of a group of companies a new spa to transform it from a four- to a that includes green cleaning products five-star hotel. The House Spa, which was brand Ecover, which are all controlled by The family behind Ecover the final part of the redevelopment project, the Philip-Sørensen family today. Dormy cleaning products has was unveiled in February. House was already a popular hotel, but spent £10.5m refurbishing was in need of an update, according GREEN INFLUENCE to Andrew Grahame, CEO of Dormy’s a country house hotel When planning the redesign, environmen- umbrella company Farncombe Estates. in the heart of England. tal credentials were always going to be “It was a very trusted hotel in the area Magali Robathan finds out important. “Sustainability is utterly key to and people adored it,” he says, “but, it the Philip-Sørensen family,” says Grahame. wasn’t ready for the demands of people how it all came together “They own Ecover and it’s written into travelling now, particularly leisure guests.” their product statement. It’s personally

More than half of the entire hotel budget was spent on creating a standout spa

54 www.spabusiness.com The warm yet contemporary interiors of the House Spa reﬂ ect the welcoming feel of the country hotel and its Scandinavian owners

important to me too and always has been. systems help to cut down on the use of studio and a separate cardio gym, as well I’m conscious of the world I leave behind chemicals. The thermal suite has extracts as a champagne nail bar partnered by for my daughter and her own family.” that transfer the heat it generates back Veuve Clicquot. Six of the hotel’s bed- The 40-bedroom hotel has already into an air handling unit to recover it, with rooms are positioned directly above the reached silver status in the Green Tourism other heat recovery ventilation systems spa, giving direct access to the facilities. accreditation scheme. It was judged on a used throughout the spa. Additional green London-based spa designers and range of criteria, including management measures include planting a tree for every architects Sparcstudio were responsible and marketing, social involvement and new order of paper cups. for the interiors and, according to director communication, energy, water, purchas- Beverly Bayes, there were several infl uenc- ing, waste, travel and innovation. PERSONAL DESIGN ing factors. “We wanted to create a spa that All of the bedroom wings are carbon The House Spa is a calming, welcoming refl ected the personality of the hotel, which neutral, rainwater harvesting is used, space featuring six treatment rooms, is very warm and welcoming,” she says. a new system minimises energy use including a double treatment suite and The location and history of the building in the buildings and there’s a rasul mud room. At the centre is the were also important and have been woodland management scheme Greenhouse spa lounge, which looks showcased using natural elements from in place across the estate. out onto a terrace and the Cotwolds the surrounding area, including Cotswold In the spa, the pools have eco views beyond. Downstairs is a 16m stone and local lavender. These contrast LED lights, while electronically- infi nity pool and a thermal suite, with a light, contemporary design, with controlled water systems ensure supplied by Edge Leisure and subtle Danish elements introduced to they don’t use more water than Helo, which features a salt refl ect the origins of the hotel’s owners. necessary. The fi ltration sys- infusion steamroom, Another big driver was the guest tems, which use eco glass, lavender sauna, juniper journey, says Bayes: “We wanted to create also minimise waste water Finnish sauna, drench a journey with lots of wow factors along through backwashing, showers and ice the way. We hate corridors, so where while UV pool cleaning chute. There’s also a we have to have them, we always like to terrace and garden punctuate them – with the Veuve Clicquot CEO Andrew Grahame has a hydropool, plus a nail bar and with little glimpses into areas passion for sustainability personal training you might like to explore.

Spa Business 2 2014 Read Spa Business online spabusiness.com / digital 55 www.sppabusiness.comabusiness.com HOTEL SPA

“It’s important for us to design the layout Sparcstudio say the pool is one of the best so it doesn’t have a disappointing dead end. it’s designed – the shimmering glass wall and The ﬁ nal part of the guests’ journey ends candlelight give it a theatrical yet elegant feel in the pool area, which is a really lovely space,” says Bayes, who’s particularly proud The spa has six therapists who were of this area. “The pool area is probably given two weeks of training by Temple Dormy House is overseen by the Philip- one of the best we’ve ever designed, even Spa. On top of that, they received 10 days Sørensen family, which also controls though it’s a small space. It has a real sense of intensive massage treatment training green cleaning product brand Ecover of theatre, with the shimmering glass wall from therapist Beata Aleksandrowicz of at one end, the candlelight and the elegant, London-based Pure Massage to ensure raised inﬁ nity-edge pool.” consistent high quality. Spa consultants Neil Howard and EMPOWERED THERAPISTS Beverley Caseley-Hayford of Howard Spa The treatments at House Spa include mas- Consulting developed the operational side sages, facials, muds, scrubs and infusions of the off er alongside Sparcstudio. Their by natural skincare company Temple Spa. role included input on the layouts and “Because the Cotswolds are very English, facilities, feasibility studies and oversee- the owners wanted to go with an English ing the training. Howard also introduced brand,” says spa manager Zoe Douglas. the concept of the thermal suite (which “Also, we wanted something that wasn’t Sparcstudio designed) and brought in too well known and was a bit diff erent. Aleksandrowicz. “We wanted all the Temple Spa is a fun brand, with quirky therapists to have the same techniques names for the treatments and products.” and [to deliver] the same amazing results,” The signature treatment is the £195 he says. “They can’t stop talking about (US$142, €118) 150-minute Silent Night their training; they feel empowered by Lavender Sleep Treatment, which involves it and they really get it. It’s an advanced a foot ritual with lavender infusion, a body massage technique which allows the scrub, a head massage and an hour-long therapist to read the body and focuses on back massage. At the end, guests are given breathing, body weight and concentration a gift of Drift Away massage oil and a to off er a deeper immediate relief and lavender sleep pillow to aid a good night’s relaxation response where needed.” Spa manager Zoe Douglas feels the sleep. Cotswold Lavender – a grower and Another idea of Howard’s was to spa is tempting customers from distiller business – is just a mile away and introduce a spa membership (capped at London who want something new the locally-grown plants are used in other 200) and give every member 50 personal treatments as well as in the steamroom. training sessions a year as part of the deal.

56 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com dream oft®

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We’re control freaks when it comes to the detailing of spas... they’re really tricky environments to maintain if you don’t detail properly

“What we’re saying is, when you join this club, we’ll guarantee you one on one attention. All you have to do is book the trainer and you’ll get your own area,” he says, explaining that a ﬁ tness studio is reserved for personal training sessions, while the gym can be used by hotel guests. “People normally leave gyms because they’re not being motivated; this way we’re committing Therapists have been given extra massage training so they can tailor treatments to a personalised service and hopefully giving people a reason not to leave.” to her, the facility is attracting a very spa at the moment, we’ll probably hire more savvy clientele. “We’re seeing a lot of therapists and we’d like to focus on the MAINTAINING QUALITY London-based people who are very into nail bar and get it really busy and buzzy.” From a business point of view, there were spas and who really want to experience a Most of all, she wants to ensure that the a number of reasons for introducing a spa new one,” she says. It’s still early days, but spa retains its welcoming feel. “The idea of says Douglas. One of the main aims was to she estimates that so far members make this spa is that it’s like a home away from strengthen the hotel’s position as a leisure up around 30 per cent of customers at the home. As soon as you walk into the place, destination, another was to help with spa, with hotel guests making up the rest. everyone should be warm and friendly. It’s midweek business. Bringing in new guests In the coming year, the focuses for almost like having a big hug.” O was also on the agenda. House Spa will be on growing the mem- “It was a leisure hotel anyway and [the bership and maintaining the quality of Magali Robathan is the managing owners] wanted to improve on that,” says the environment. “I’m a perfectionist and editor of Leisure Management, a Douglas. “We’re already seeing a new I want to ensure that this place looks the sister publication to Spa Business clientele – people are coming for the spa same as it does now in a year’s time,” says Email: magali@leisuremedia.com and staying on in the hotel.” According Douglas. “If things stay as busy as they are Phone: +44 177 9723101

SPARCSTUDIO draining away properly. Spas are really tricky environments Interior design and architec- to maintain if you don’t detail tural practice Sparcstudio properly. Paying really close was established in 2009 by attention to detail is what directors Beverley Bayes, Neil we’re about and is essential Fairplay and Tom Howell. The to delivering a great spa designers focus on creating experience for guests.” four and ﬁ ve star spas, Bayes, Fairplay and plus wellness and hotel Howell formed the specialist facilities, with UK clients spa and wellness team at including Calcot Manor Spa, Corporate Edge before being So SPA at Soﬁ tel London St Corridors have been designed to give glimpses of areas to explore acquired by the Irish design James, Pennyhill Park Spa studio Douglas Wallace. and Center Parcs Woburn something beautiful and seen spas that look fantastic They launched Sparcstudio (exclusive spa accommoda- unique; it’s all about ensuring in the brochures, but you go after the company went into tion and Aqua Sana spa). it actually works in practice,” to visit just a few months receivership. “We should “It’s not just about aesthet- says Bayes. “We are control afterwards and they already have done it sooner,” says ics, although of course freaks when it comes to the look tatty – the damp is Bayes. “It was the best thing we always look to create detailing of spas. We’ve all creeping in, the water isn’t that ever happened to us.”

58 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com RELY ON THE LEADER OTS RFID LOCK › EXPERTS IN LOCKER LOCKS THE SIMPLE AND EFFECTIVE SOLUTION › RFID SOLUTIONS FOR YOUR LOCKERS › DIGITAL SOLUTIONS › INCOME GENERATING SOLUTIONS

WORLDWIDE REFERENCES: Center Parcs (United Kingdom) GLL (United Kingdom) The Grove (United Kingdom) Migros Fitnesspark (Switzerland) Go-Fit Clubs (Spain) Reebok (Spain) DIR Clubs (Spain) Health City (Holland, Belgium, Germany) Chicago Athletic Clubs (USA) Gold’s Gym (Saudi Arabia) Caroli Health Clubs Nikolskaya Health Club (Moscow)

For further information: United Kingdom Ojmar Leisure UK Mrs. Bev Sharpe Phone: 44 1 727840513 NEW [email protected]

Spain OJMAR, S.A. Polígono Industrial de Lerun, s/n 20870 Elgoibar-SPAIN T. +34 943 748484-F. +34 943 748490 www.ojmar.com

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XXXX_AD_210x297mm_ENG.inddwww.s 1 ppabusiness.comabusiness.com23/4/14 14:29:50 THERAPY

FOCUS ON GUT RESTORATION

With more scientiﬁ c research revealing how our digestion can have a powerful effect on anything from immunity to mood, is now the right time for spas to be offering guests specialised digestion programmes?

THE THEORY tract. Good digestion is the starting point While a gastroenterologist treats a range for many if not all health issues.” of acute complaints related to the diges- Dr Stephan Domenig, the medical direc- tive tract, such as peptic ulcer disease tor of Austria’s newly refurbished Mayr & and colitis, there’s a growing number of More clinic, says: “We all eat too much, too experts who believe that the gut holds the fast, too late at night and gradually wear key to wider health beneﬁ ts. There’s no down our digestive systems, leading to a offi cial term to describe this therapy – it’s backlog of undigested food and toxins. known by various monikers including gut “Once your digestive system is restoration or digestive rejuvenation. The cleansed, rested and you begin to eat the theory is that establishing a healthy and right things properly – that means chew- functioning digestive tract will lead to ing each mouthful at least 30 times – you the improvement of other ailments, even can absorb nutrients and the liver can do mental health issues like depression. its job, kick-starting better overall health.” Nutritional therapist Stephanie Moore, of Grayshott Spa in the UK, says: “A THE BACKGROUND healthy digestive system is the route to Hippocrates, the ancient Greek physi- overall health. The immune system, the Dr Domenig oversees gut health at cian who’s considered the forefather of manufacture of nutrients, the absorption of Mayr & More which follows the FX modern medicine, is recorded as saying: nutrients, the protection from toxins – all Mayr cure that was devised in 1901 “disease begins in the gut”. In more recent depend on a healthy GI [gastrointestinal] centuries, two pioneers leading research

Abdominal massage is one of the key treatments prescribed in digestive rejuvenation programmes

60 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com Austria’s Mayr & More clinic is famous for its gut restoration therapy. It reopened in April after a complete overhaul

into the complex nature of our digestion The more light scientists TRAINING and its links with body and mind were the In Austria, the Mayr cure can only be American doctor Byron Robinson, who shed on how essential delivered by doctors who’ve trained for wrote The Abdominal and Pelvic Brain in at least three postgraduate years in the 1907 and British medic Johannis Langley, gut health is to overall FX Mayr technique. who invented the term the enteric nervous mental and physical The regime at Grayshott has been system (ENS) around the same period. devised and is delivered by a team of The ENS, otherwise known as ‘the wellbeing, the more the qualifi ed resident nutritional therapists. second brain’, is so called because our However, just as there’s no offi cial gut contains around half a billion nerve public start to take notice defi nition for gut therapy, there’s no, endings, which is more than in the spinal one designated training programme for cord. It also manufactures around 50 per some cases, drinking only tea or water), practitioners and facilities wishing to off er cent of the feel-good hormones serotonin chew each food morsel dozens of times, this type of treatment. and dopamine in our bodies. take Epsom salts as a bowel cleanse and The ENS is 9m long and runs from receive regular abdominal massages and a WHY OFFER IT? the oesophagus to the anal canal, not range of other prescribed therapies. The more light scientists are shedding only controlling digestion but exerting a Launched more recently, the gut restora- on how essential gut health is to overall powerful eff ect on hunger and appetite tion regime at Grayshott Spa in south physical and mental wellbeing, the more hormones like ghrelin and CCK, as well as England, also off ers a restricted calorie the general public is starting to take notice. our immunity and mood. protocol (no sugar, grains or dairy) with Recent documentaries such as the BBC’s two semi-fast days per week. The regime is Guts: The Strange and Mysterious World of HOW IT WORKS based on the 5:2 intermittent fasting rule the Human Stomach in the UK, presented by As there’s no offi cial defi nition for gut where you consume 500 calories on two qualifi ed doctor and author of The Fast Diet, therapy, treatment protocols are open to days a week and eat what you want for the Michael Mosley, have served to popularise interpretation. The FX Mayr cure, devised other fi ve (although Grayshott still likes to this knowledge in the public domain. in 1901 by Dr Franz Xaver Mayr is a keep calories in check). Guests also take If the theory is sound, and improving renowned protocol in Austria focusing on probiotics and cultured foods and have digestion can help clear up other ailments, digestion (see SB07/3 p92). Guests follow abdominal massages and other treatments then such a programme could potentially a restricted calorie, low starch regime (in to further aid their digestive systems. attract a wide range of clients.

Spa Business 2 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com / digital 61 www.sppabusiness.comabusiness.com THERAPY

The operator’s view

The Grayshott Health regime launched in January 2013 in response to a growing demand from visitors to experience more than just pampering. They wanted take-home health benefi ts. The gut health package at Grayshott Spa starts at £1,500 a week The seven-day programme is offered every week of the year and typically has eight get compared to the Mayr of people on the regime from really encouraging feedback to 16 participants at a time clinic but only because so few type 2 diabetics to those who including statements like ‘it – some come from as far places look at digestion. Our want to lose weight and many changed my life’ and ‘it’s the afi eld as Kuwait and the US. programme is unique to us.” others who have digestive best money I’ve ever spent’. A basic package starts at The health protocol was issues like IBS, diverticulitis, “We teach people how to £1,500 (US$2,500, devised by the spa’s infl ammatory bowel disease, eat well for life and how to €1,800) per week. director of natural acid refl ux and bloating,” support their bodies rather Jackie Phelan, therapies, Elaine says Moore. “It’s also really than exhaust them. This was Grayshott Spa’s Williams and great for people who are never designed as a weight marketing director, resident clinical highly stressed, as digestion loss programme but 95 per says: “We often nutritionist often suffers when stressed. cent of people lose impres- Stephanie “I call everyone from the sive amounts of weight Moore. “We regime two weeks after too – typically 5-6 pounds Stephanie Moore have all kinds their stay and I get such in a week.”

If participants truly act on all the advice they absorb over seven days, I believe it can be a life-changing regime

e were a mixed bunch therapy session, therapeutic abdominal gathered at Grayshott Grayshott massage, a hydrotherapy bath and castor Spa to experience the oil compresses to aid detoxifi cation. gut health regime – 16 Health Regime However, the stand-out element for me Wof us, ages ranging from 30s to 80s, all was the very comprehensive range of daily female apart from one man with his wife. First person talks delivered by resident nutritionists One lady, a type 2 diabetic, was trying experience: and visiting lecturers, who were always to avoid more medication, while another available after the sessions and during Julie Cramer wanted to take some care of herself after lunch to answer further questions. nursing her elderly mother. Two ladies They covered topics like stress manage- were returnees, delighted with the results ment, which fats and carbohydrates to eat they’d experienced on the regime last year. and which to avoid, and the healing nature Food, and the removal of certain food about piquillo pepper and spinach of deep breathing. None of the talks were groups, is a major part of the programme. omelette for breakfast, carrot and coconut dumbed down, but instead delivered the So complex carbohydrates such as grains, soup with Thai spiced chicken breast and latest scientifi c thinking on diet and health dairy and starchy vegetables are out, as salad for lunch, and Barbary duck with combined with loads of practical tips to try they require a lot of digestive energy. As is salsify and hazelnut crumble for dinner? out at home. If participants truly act on all sugar, which we’re told feeds undesirable Portions were small and controlled, so in the advice they absorb over seven days, I pathogens in the gut and must be avoided. the fi rst few days I felt the edge of hunger believe it can be a life-altering regime. We were all surprised to fi nd that the before each meal, but at least this made I personally arrived home feeling very food – served in a sunny conservatory the semi-fasting days less of a shock. On rested, armed with fresh knowledge and – was mouth-wateringly delicious. Each Mondays and Fridays, breakfast is skipped, new healthy eating resolutions, my skin was meal started with some digestive aperitifs the group have lunch together and a bowl glowing and I’d dropped three pounds. O of sauerkraut and herbal bitters to get the of broth is served in rooms in the evening. stomach juices fl owing, while lunch ended The regime also includes a personal Julie Cramer is a health, hospitality with the taking of probiotics to improve health consultation with blood and body and travel journalist gut fl ora. In between, who could complain composition analyses, a nutritional Email: [email protected]

62 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com www.sppabusiness.comabusiness.com AN INTRACEUTICALS PROMOTION Intraceuticals

Using the powerful eff ects of oxygen combined with advanced skin serums, Intraceuticals has built a global brand favoured by A-list celebrities and leading make-up artists. Company founder Anthony McMahon talks about the growth of the company and why his products are a perfect ﬁ t for spas

What’s the background to the Replenish, using a higher weight creation of Intraceuticals? hyaluronic formulation that creates a The company was formed in 2002 after reservoir of hydration for the skin to I had the idea to create a professional draw upon. Step three is Protect, the skincare range using the powerful application of a hyaluronic polymer eff ects of oxygen. Oxygen bar we call a moisture binder. To give an concepts were around at that time, and idea of eff ectiveness, one molecule of some spa and beauty operators were hyaluronic acid binds 1,000 molecules using oxygen for facials, but in my of water, as well as other skin essential opinion these topical treatments were ingredients like vitamins A, C and E just fl uff and not at all eff ective. and various peptides. I did my own research into oxygen, working with a consulting chemist on How long is the treatment and formulations that also incorporated how long do the eff ects last? hyaluronic acid. We developed a Our core treatment, the Rejuvenate serum that could be applied under facial, takes around an hour to hyperbaric oxygen pressure to deliver complete. As well as the products, it’s eff ective ingredients and hydration also down to the skills of the therapist, to the skin. It gave instantly visible who are able to sculpt the features results and yet was still a pampering using the oxygen applicator, lifting the treatment with long lasting eff ects. Anthony McMahon brows and accentuating the jawline. Intraceuticals launched in Australia These non-surgical eff ects can last in 2002 and was unlike anything for four to seven days and there’s an available on the market. “Oxygen has many healing increasingly visible improvement with properties and off ers the perfect each subsequent treatment for up How did you grow the business? to six treatments to obtain optimum Two years after launch, I opened an delivery system for skin serums” results. Results are maximised and offi ce in the US and walked the streets maintained with daily use of three to promote the brand. I met some Conventional skincare only works on Step Essentials take-home products. people with contacts in the entertainment the very surface of the skin. The term industry and they introduced our products ‘moisturiser’ is really misleading, as many What are your most successful to Madonna. Having a superstar suddenly of these products contain heavy oils that product lines? using and liking our products was a can’t be eff ectively absorbed by the skin. Our Rejuvenate product is our most fantastic advantage and since then the roll Think of the skin as a sponge – how could popular, suitable for all skin types. We also call of A-list celebrities, models and make- you hydrate that sponge using oils? have a brightening product (Opulence), up artists supporting Intraceuticals with Both the instant and long-lasting results eff ective for skin pigmentation and a their testimonials has grown massively. of our treatment are down to what we blemish treatment (Clarity) which is call 3 Step Hyaluronic Layering – using extremely helpful for problem skin. What’s so special about your use products with diff erent sized molecules One of our products is an injectable of oxygen and hyaluronic acid? on the skin. The fi rst step, called Revive, alternative called Atoxelene, eff ective on Oxygen has many healing properties and is delivered by oxygen and serum expression and lip lines. Boosters allow is anti-bacterial. It’s a very sterile ingredi- application which rehydrates by delivering therapists to tailor in-clinic and at-home ent and off ers the perfect delivery system low molecular hyaluronic rapidly to the products to address their clients’ specifi c for skin serums. skin. This is followed by step two, called skincare concerns.

64 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com We’re working on our first range of The new Intraceuticals clinic model in Bangkok body treatments to be revealed later this (above) will be rolled out to major cities. year. We’ll also launch a range of natural In-clinic and take-home products (left) ensure enzyme exfoliants with ingredients such the prolonged effectiveness of a treatment as papain, carnauba wax beads and other fruit acids. at home twice a day, 730 times a year and then recommend an appropriate course of Who uses your products? treatments between 12 and 24 times per Around 30 per cent of our business is in year to accelerate and boost results. the medical world – dermatologists and There’s no point selling a US$300 plastic surgeons; 30 per cent is in the day How big is your distribution network? treatment to a client and then letting them spa / high-end beauty salon market; and We’ve invested heavily in our distribution go to the supermarket for the products 30 per cent is in the international destina- network with main hubs in all the major they use daily – that’s just poor customer tion spa and resorts market. cities like Hong Kong, London and Los service and a huge business opportunity We’re rapidly expanding our mobile Angeles, and now supply to 60 countries lost. Our approach delivers great results units in the major US film studios, working worldwide. There aren’t many professional for clients, boosts therapists’ confidence on TV and film sets with leading make beauty companies that can meet the and makes business operators smile too. up artists. Using our treatments before demands of the big global hotel brands make-up will result in a much smoother with five-star spas all over the world. What’s next for Intraceuticals? finish and makes the actors look great in We’ve just opened our first standalone HD! We are also expanding our Fashion What training do you offer your clients? facility, in Bangkok, and we’re using it as Week support team having worked with When an operator makes a commitment to a development lab for our products and major designers in Milan, Paris, London our range, we offer comprehensive onsite services. In future, we’ll have branded and New York. training, as well as follow-up sessions and clinics in all the major global cities. online modules. It’s a 360-degree service. Why should spas work with you? Each contract is an ongoing business The spa industry is increasingly results- partnership, where we help operators with driven. People like to have a relaxing their plans, promotions and future growth. and pampering holiday and be made to Phone: +61 3 9822 2011 (International) feel good, but they also want to continue What’s your approach to retail? Sonia Norman: +44 7813 609998 (UK) looking good after they return home Our number one concern is providing the Debbie Picken: +44 7500 837088 (UK) Intraceuticals products and treatments best possible outcome for the client. The To discuss your options today can deliver this, and as we use oxygen, first step is establishing what the client Email: [email protected] it’s something pure that fits well with the is worried about and then recommending Twitter: @Intraceuticals spa philosophy of natural ingredients, a solution they’re comfortable with. We Web: www.intraceuticals.com freshness and invigoration. start with the products they need to use Facebook: www.facebook.com/intraceuticals

Spa Business 2 2014 ©Cybertrek 2014 Read Spa Business online spabusiness.com / digital 65 www.sppabusiness.comabusiness.com PRODUCT FOCUS

CITY FOCUS: SIEM REAP REAPING THE BENEFITS

Cambodia may have had a tumultuous past but it’s fast emerging as a popular destination to ﬁ nd inner peace. Jennifer Harbottle visits Siem Reap to see how this is aff ecting the growing spa industry SHUTTERSTOCK/ARTUR BOGACKI

The spiritual Angkor Wat temple complex is the most visited attraction in Cambodia

66 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com Amanresorts is one of a number of big name operators with a presence in Siem Reap

elcome to Siem Reap, The tourism ministry recently declared that home to one of the W world’s most spiritual it was looking to encourage high-end hotel sites and Cambodia’s most visited tourist attraction – the development to attract more affl uent visitors Angkor Wat temple complex. This charm- ing and cosy city in the north-west is growth of the country’s cultural and natu- Spa opened in 2012 and last year The Park simple to navigate and visitors can easily ral heritage sites. The tourism ministry Hyatt Siem Reap opened for business. fi t in a trip to the temples, some market recently declared that it was looking to It’s going to take a few years for Siem shopping plus a spa treatment in a day and encourage high-end hotel development to Reap to follow in the footsteps of other still have time for a relaxing dinner. Surely attract more affl uent visitors. south-east Asian countries such Bali, which this makes it an ideal spa destination? Despite this positive news, Cambodia has shrugged off its budget image and still has a way to go to shake off its tag reincarnated itself as a serious destination Change of image as a backpacker’s destination and, more for spa retreats. Operators talk of the According to Cambodia’s Ministry of Tour- pressingly, rid itself of its damaging challenges of having to compete with ism, international tourist arrivals were up reputation for underage prostitution almost criminally cheap massages in local nearly 25 per cent in 2012 and Siem Reap is before the serious money-spending day ‘spas’. And the government needs to its most popular destination. Visitors from spa-goers will come. While the Ministry of do much more to help promote tourism in Vietnam, China and Korea make up the Tourism’s offi cial website lists hundreds of the region and reposition Siem Reap as a largest percentage of travellers, with people ‘spas’ under its activities section, fi rst up is destination, rather than part of a journey on from France, Russia, the USA, Australia a listing for a 7 Girls Massage at a parlour the way to neighbouring Laos or Vietnam. and the UK dominating western arrivals. in the centre of Siem Reap. On the bright side, the city has a natural Siem Reap has also just been named one of beauty and great charm and, as Cambodia the top 10 fastest growing cities in a 2014 Big name operators is a Buddhist country, it’s genuinely very Euromonitor tourism report. Encouragingly, hotel occupancy was at a spiritual. Infrastructure in and around Siem Like Thailand, which is fi ghting to healthy 68.49 per cent in 2012 according Reap is good and its international airport shrug off its travellers-on-a-budget image, to the tourism ministry. Bookings were is undergoing a US$100m (€73m, £60m) Cambodia is opening itself up to a diff er- slightly lower, however, in fi ve star resorts upgrade which will increase its capacity to ent kind of visitor: one who has more than which reported an annual occupancy of fi ve million passengers annually. dreadlocks and a few coins for spending 40-60 per cent. But this hasn’t stopped When talking to spa operators already money. Five star resorts are a large feature some of the big name international spa in the region, it’s evident that they want to in Siem Reap’s accommodation off erings resort operators from staking their claim support each other. Their willingness to and one look at the upmarket cafés and in this growing market. share knowledge and expertise in order to restaurants in the city’s entertainment Despite Siem Reap already being grow the industry as a whole (and not just district confi rm hospitality operators are fl ooded with day spas, the city is home their individual business) is encouraging. not after the gap-year tourism market. to a number of branded hotel operators In the following pages, we take a look at The Prime Minister, Hun Sen, says that including Raffl es, Sofi tel and Le Méridien. four diff erent spa business models in Siem tourism is a priority for the sustainable The luxury Navutu Dreams Resort and Reap with unique selling points.

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Frangipani Spa Frangipani has built up a wo Thai sisters own Frangipani only available in costly five star hotels,” successful business over 14 T Spa, a well-respected day spa explains Siraphat who is the spa manager. years by providing a cosy in Siem Reap. Romyakorn and Their spa has six cosy double treatment retreat for local clients Siraphat Enyod started as spa therapists in rooms – “our place will always stay small, Hua Hin, Thailand before moving to Siem we don’t want to become a factory” and a Reap to work as assistant spa managers at relaxation room. Set in a quiet street off regular customers – expats from the UK, Sofitel. In 2000, they opened Frangipani the central hub, it has a homely, welcom- France and Australia make up the bulk of Spa. Fourteen years on, it’s one of the ing design and therapists greet you with business. They’re encouraged to spend locally-owned day spa success stories. a long-lost-friend kind of warmth. Some time with guests outside of treatments, “We created Frangipani Spa because have been with Frangipani since the day which adds a competitive edge. “We prefer we felt that good spa facilities were it opened and have built up a rapport with a dedicated customer base of loyal clients than a cookie cutter approach aimed at tour groups,” Siraphat explains. Annual treatment room occupancy is a healthy 80 per cent and the expat locals help to boost numbers in low season. There are a variety of body and face treatments, alongside waxing and nailcare, with the most popular being the 60-minute aromatherapy massage priced at US$35 (€26, £21). The products are supplied by Algotherm but where possible, treatments are given a Cambodian spin by adding local ingredients such as jasmine rice and pepper kampot. What Frangipani offers that hotel spas don’t, is a more relaxed approach to its menu – traditional therapies, although not listed, can be performed if clients request them. One such modality is coining or gua sha which has been used by Cambodian families for centuries. It involves rubbing the skin with wood until it reddens which is said to improve circulation. Siraphat admits there’s been a decline in bookings since more five star hotels have moved into Siem Reap. But it’s not been all bad, she says: “As spas gain a better reputation among locals, it’s been easier to find girls to work in our day spa.” Treatment room occupancy at the day spa is a healthy 80 per cent Details: www.frangipanisiemreap.com

68 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com L B NA EST SO B R E E A P U

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Some hotel spas in Siem Reap can struggle with capture rates as there’s so much to do in the city itself

La Résidence D’Angkor

a Résidence D’Angkor is part of L Belmond (the brand new name for Orient-Express), which operates 45 hotel, cruise and luxury rail businesses worldwide. Belmond bought its Siem Reap property from the Pansea hotel group in 2007 and added a stand-alone spa in 2008. Not all Belmond hotels have spas and this is one of its biggest in South-East Asia. The Kong Kea Spa has two double and four single treatment rooms, plus a mani- Water is a key element in the design of the six-treatment room Kong Kea Spa pedi room. Kong kea means ‘water for the god’ in the native Khmer language and the very budget-conscious when choosing With the large number of temples and spa features an indoor dipping pool and a massage. “There’s this impression monks in Siem Reap, Petzold-Beck feels illuminated water walls. Product houses – particularly from Europeans – that it has a spiritual nature which creates include Jurlique for facials and Bodia for everything in Cambodia is cheap,” she an instant sense of calm and peace. It’s body treatments. says, admitting it can be diffi cult to get the perfect setting for wellness facilities, Spa manager Dewa Sunarya, who hails secondary spend when they charge US$68 but she thinks that it will take up to fi ve from India and previously worked for (€49, £41) for a 60-minute massage. “We’re years before visitors view Siem Reap as Accor and Six Senses, says La Résidence walking distance to town where you can a spa destination. “As hoteliers, we need rates highly as an employer. Turnover buy a meal, drinks and a massage for to work out how to tap into that [natural of therapists is under 5 per cent, thanks under US$20 (€15, £12), so they expect our spiritual culture] and integrate it into our mainly to a competitive salary and a 7 massages to be cheap too.” spa retreats,” she says. “The government per cent service charge which compares Additionally, while the spa is a key also needs to support our eff orts to favourably with the 5 per cent at most factor for holidaymakers booking the show that Siem Reap has more than just other hotels. They’re passionate about hotel, that doesn’t always translate into the temples. At the moment, Cambodia is their jobs and work hard but, says Sunarya, take-up of treatments once they get there an add-on destination for travellers on it’s diffi cult to fi nd therapists who aspire to as there are so many other activities on their way to Thailand or Vietnam. We become managers. off er. “The magnet for people coming to need to encourage them to stay here as General manager Carla Petzold-Beck Siem Reap is Angkor Wat,” Petzold-Beck their ultimate destination and to fi t in says although guests are prepared to pay explains, adding that hiking, kayaking, some days of relaxation as well as to allow upper-bracket prices – US$365 (€266, biking and local artisan visits are also for some days of temple sightseeing.” £219) a night – to stay at the hotel, they’re arranged by the hotel. Details: www.residencedangkor.com

70 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com Considering software to run your spa? Take a tour at mindbodysoftware.com | 0203 397 4810

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Sokha Angkor Resort

okha Hotels & Resorts is the Sbiggest hotel operator in Cambodia and is owned by petroleum group Sokimex. In total, it owns and operates four hotels, with a fi fth due to open this year. Each site includes a Jasmine Spa, which Sokha owns and manages in-house. Sokha Angkor in Siem Reap is the Amansara Unique experiences There’s also a blind therapist company’s second resort and has 275 themed around the spa on call for massages. rooms. It’s about the same price point hen you consider give Amansara an edge What guests get for the as La Résidence (see p70) but attracts Wthis is where over other resorts high-end price are experi- a predominantly Asian market – Angelina Jolie ences that can’t be bought most guests come from Japan and and her family stayed in Siem Reap, the elsewhere. It off ers a water cleansing China – rather than a western one. US$1,250 (€912, £751) per night fee at ceremony by monks, yoga in the temples At 60 per cent, annual occupancy is Amansara makes more sense. Originally of Angkor Wat or a night in a Khmer higher than other resorts in the city. the King of Cambodia’s guesthouse, the village house which includes a traditional The Jasmine Spa has 18 treatment 600-year-old property was bought by the meal and spa treatment that would be hard rooms and employs 16 therapists to Aman Group in 2002 and its 12 bedrooms to fi nd without local know-how. It’s these work under Cambodian-born spa were converted into suites. In 2005, a spa unique experiences themed around the manager Mok Reksmey. As one of and 12 spacious pool suites were added. spa that gives this resort its edge. the biggest spa employers in the The resort’s exquisite minimalist and Facilities have been kept to a minimum city, it prioritises training which is masculine design carries through to the on purpose – aside from the spa, there’s a provided by both in-house trainers 461sq m (4,962sq ft) spa, which features pool and a dining area. General manager and product house Pevonia. lots of dark wood and black furnishings. Sally Baughen explains that most guests Throughout the resort, marketing There four treatment suites (all with visit the temples in the day then relax at collateral sells the spa and you get relaxation areas), plus a room for yoga. the spa afterwards. She feels Siem Reap the feeling this is an operator that Annual resort occupancy is between 40 has all the right ingredients to become wants its spa to make money, not and 50 per cent and the spa has a capture a leading spa destination: “The temples simply be an hotel adjunct. The rate of 30 per cent. The US$95 (€69, £57) of Angkor already add a spiritual and price point of US$40 (€29, £24) for 60-minute oil massage is the most popular energetic dimension, and combining this a 60-minute massage is lower than but there are a number of treatments with [equally mindful] spa treatments other hotel spas and take-up of by Sodashi and alternative therapies, such as meditation and yoga will be its treatments among guests is ‘good’, delivered by visiting international healers. USP.” Details: www.amanresorts.com according to Reksmey. It places a particular emphasis on professional facial products as this is something Chinese spa-goers value. Flame for you “We have a clear focus on our Ex spa manager, Beck WAT ELSE? market and we’ve tailored a spa Scougall is an Australian Other day spa operators in that appeals to the majority of our based in Siem Reap whose Siem Reap include: client base,” explains Reksmey. company Saarti makes all- Q Bodia Spa Runs two day spas “We know that the Chinese market natural soy candles and body products for in Siem Reap plus one in Phnom will grow even bigger over the Cambodia’s spa industry. Saarti uses soy Penh. Bodia also makes its own next few years and we’re perfectly wax and sustainably-harvested beeswax in spa products for consumer and placed to reach out to them.” its candle and essential oils to scent body commercial use. www.bodia-spa.com Details: www.sokhahotels.com products. The company works with local Q Sokkhak Spa Offers treatments artisans to create unique, biodegradable as well as training and consultancy and reusable packaging. Clients include for spas. www.sokkhakspa.com Jennifer Harbottle is a leisure Sojourn Boutique Hotel, Amansara and Q Body Tune The fi rst Cambodian industry writer based in Asia Shinta Mani Hotel in Siem Reap as well day spa for this well-established Thai Email: jennifer@ as Song Saa Resort in Sihanouk Ville. spa operator. www.bodytune.co.th harkcommunications.com.au Details: www.saarticambodia.com Tel: +86 1888 9846196

72 Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com Education Standards Innovation

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Johnson is reportedly one of the ﬁrst African-American billionaires in the US Mane attraction

The US Salamander Resort & Spa, owned by The Butler ﬁlm producer Sheila C Johnson, is fuelled by a combination of equestrian passion and business ambition, but it has wellness at its heart

ucked away in a quiet corner of the town and transformed it into a family market shop in Middleburg. But it’s the America’s finest horse country, home-come-equestrian paradise. hospitality enterprise – and in particular, Salamander Resort & Spa near Eighteen years later, the move has the Salamander Resort & Spa – that is the Middleburg, Virginia, has an proved serendipitous. Paige, now an heart of Johnson’s empire. Tillustrious history for a new resort. In the Olympic show-jumper, continues to train early 60s, the small historic town was at the estate while Johnson uses it as a ICONIC RETREAT the beloved retreat of president John F base of operations for her own personal One of the only luxury resorts to open Kennedy and his First Lady, who would passion: Salamander Hotels & Resorts. in the US last year, the project has been spend hours riding on the land where the Salamander is a chain of luxury proper- a long time in the works. It was in 2003 property now stands. ties of which the Middleburg property, that a 340-acre (138-hectare) tract of land So when Sheila C Johnson – co-founder unveiled last August, is the fourth to open. came up for sale just a few miles from of Black Entertainment Television (BET) In 2001, the sale of BET reportedly made Salamander Farms, and Johnson immedi- and executive producer of recent Hollywood Johnson and her then husband Robert ately knew what she had to do. “From the smash-hit The Butler – first moved to Johnson the country’s first African- moment I stepped foot on this serene land Middleburg in 1996, she became just one in American billionaires. Since then, Johnson over 10 years ago, I fell in love with it and a long list of powerful people to be drawn to has divorced, remarried and invested envisioned creating an iconic retreat,” she the area. Attracted to the rolling countryside her considerable funds and energy into a said at the grand opening. just an hour from Washington DC by diverse range of ventures. As well as her From the outset, the property was her daughter Paige’s love of horses, the interests in the film industry, she owns a always going to incorporate a world-class renowned entrepreneur bought Salamander private jet business and three professional equestrian facility. But unlike many Farms, a sprawling estate just outside sports teams, plus a café and high-end resorts, where the ‘…and spa’ adjunct

74 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com Johnson is a devoted spa-goer and her daughter is an Olympic show-jumper – these passions are evident throughout the US$130m property which was one of the only US luxury resorts to open last year

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With its many outdoor spaces, the spa makes the most of the beautiful surrounding landscapes

Johnson was acutely aware that despite the abundance of wealth in the Washington DC area, there were no great spa destinations within a reasonable driving distance of the city

is exactly that, for Johnson it was the While Johnson’s commitment to spa conservation easement and the building has spa that was a driving force. A devoted and wellness didn’t change, the scale been registered for LEED certifi cation. spa-goer herself, she was acutely aware of the project did. It evolved from a The next major obstacle was the global that despite the abundance of wealth in much small inn-style development into recession, which delayed construction for the Washington DC area, there were no a 168-bedroom resort. Inevitably, locals at least 20 months. Prior to the slowdown, great spa destinations within a reasonable were worried about its impact on the however, the company had already driving distance of the city. community and the environment. acquired and redeveloped Innisbrook Bringing together a team of designers Then, in 2005, Johnson set up Salamander Resort in Tampa Bay, Florida. Two years that included acclaimed interior designer Hotels & Resorts – both to manage the ago, it then took on management contracts Thomas Pheasant, WATG and Blu Spas, Middleburg project and to seek out for two more properties: Reunion Resort Johnson’s vision was not simply to others – and recruited hospitality veteran and Hammock Beach Resort, also in create a resort with a beautiful spa, but Prem Devadas as president. Previously Florida. Finally, the long-awaited Virginian to integrate spa and wellness – a new managing director of a hotel collection that fl agship – reported to represent upwards concept at that time – into the fabric of the included the world-renowned Sanctuary of US$130m (€93m, £78m) of investment, resort, with a strong emphasis on indoor- Hotel on Kiawah Island, Devadas brought although the company won’t confi rm – outdoor spaces, the natural setting and to the table not only his expert knowledge opened its doors in mid 2013. a programme of activities and events to of luxury resorts but also his diplomatic pull it all together. “We all felt at the time skills. Together, he and Johnson were AMERICAN CLASSIC that this was one of those rare projects,” able to convince community leaders that From a commercial perspective, says Cary Collier, principal of Blu Spas. “It the development would be an asset to the Salamander Resort & Spa couldn’t be had the location, people and the resources town and wider area. Since then, 200 of the better positioned. In addition to being the behind it to do something extraordinary.” property’s 340 acres have been placed in a country’s unoffi cial equestrian capital,

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Blu Spas was inspired by Seabiscuit, the ﬁlm of the 1930s-era racehorse, when designing the spa. Overall, it has a luxurious yet homely feel

Middleburg has the east coast’s largest stallion barn. In another quirky touch, the 17 concentration of wineries. It is also just suites are grouped into equestrian catego- an hour’s drive from DC and 35 minutes ries (Dressage, Blue Ribbon and Grand Prix) from Dulles International Airport, making and individually named for Paige Johnson’s it easily accessible to DC residents and favourite horses. foreign travellers. Thanks to a significant Given the collegiate approach to the investment in conferencing and recrea- resort’s design, it’s no surprise that the tional facilities, the resort is also well set up same principles are also in evidence in to cater for both groups and leisure guests. the spa, which consequently puts a strong Despite its size and ambition, however, emphasis on stone, wood and water. “We the property is neither grand nor impos- wanted it to be luxurious but not stuffy, ing. Inspired by Johnson’s renovated not glitzy,” says Devadas. “And we wanted 19th-century home at Salamander Farms, something that would really sit within this the architecture is designed to comple- equestrian vernacular.” ment the surrounding countryside, while Describing it as “the Ralph Lauren the aged-looking interiors evoke the sense approach to spa”, Collier cites the of being in somebody’s home, albeit a very 2003 film Seabiscuit as an influence: luxurious one. “While there’s no doubt it’s “The movie showed these incredible refined and beautiful, it’s not stuffy, it’s olde-worlde horse barns from around very warm and inviting,” says Devadas. President Prem Devadas has worked in the country and when I saw them, I just “That’s something people are surprised by: the US hospitality industry for 25 years thought, this is it, this feels right.” how well it fits into this landscape and how One example of how this has been comfortable it is.” realised is the entrances to the male and Central to the resort’s recreational world-class riders. The passion for all things female locker rooms: octagonal openings offering is its full-service equestrian centre, horse does not stop there, however: it’s a that immediately evoke a barn’s frame. with a 22-stall stable, riding arena and design accent throughout the resort, from The other defining characteristic of the nine paddocks, plus miles of trails, riding the horse cut-outs in the ironwork of every spa is its abundance of outdoor spaces. instruction and clinics held by the area’s balcony to the renovation of a 150-year-old Half of the 14 treatment rooms have

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private stone terraces and all of them open onto a spa courtyard, with a 70ft (21m) infi nity edge pool overlooking the woods, as well as a heated whirlpool, stone fi re-pit, dining area and private cabanas. “We’ve tried to capture the special beauty of the surrounding landscape in the spa experience,” explains Devadas. According to spa director Penny Kriel: “The core objective for Blu Spas was to create the defi nitive American classic spa, refl ecting the traditions and history of the Virginia area and we all think this goal was achieved. It captures the genteel elegance of southern hospitality, rife with romance and grace.”

POLITICAL CURRENCY In addition to a wide range of massage and beauty treatments – with skincare supplied by Alchimie Forever and Natura Bissé as well as homemade products Wellness extends beyond the spa – even the world-class equestrian centre off ers horseback yoga using ingredients grown on-site – the spa boasts beautiful wet areas constructed The Equi-Spective Experience – which walkway and an open-air treatment room, by Bradford Products in locker rooms, aims to help participants discover their located in the Stallion Barn, both of which comprising whirlpools with waterfall authentic communication, leadership will launch in the next few months. But features, steamrooms and experience and relationship style by connecting with Johnson and Devadas have bigger plans. showers. Separately, there’s a relaxation horses – and Yoga on Horseback. Non- These include not only the introduction of area and rasul beyond that, plus a well- riders, meanwhile, are well catered for with medi-spa services and ‘executive physi- equipped fi tness centre, sauna and an other outdoor programmes ranging from cals’ at the resort, but also a dedicated indoor swimming pool. hiking to birdwatching, while golfers can healthcare facility delivered in partnership But in line with Johnson’s original take advantage of a one-day membership with a leading medical provider – a second vision, the wellness off ering at the resort of nearby Creighton Farms golf club, which phase of development that’s been on extends far beyond the walls of the spa. At boasts a Jack Nicklaus signature course. the cards since early on in the planning its heart is the equestrian centre, which To all appearances (the company won’t process and which aims to cement the alongside traditional riding classes and divulge occupancy rates) the resort is a resort’s reputation as a wellness destina- clinics off ers a range of wellness-oriented great success. Press coverage has been tion. Scheduled to open towards the end programmes. Such programmes include extensive and business is currently equally of the year, the purpose-built facility will split between groups and leisure guests/ be located at the resort and will off er a The political community in DC is also range of services targeting both business proving to be a particularly important executives on corporate retreats and market – the resort has already hosted residents from the north Virginia and 20 fundraisers and welcomed numerous greater Washington DC areas. high-profi le guests. Nor does it end here. With two brand As for the spa, it has an impressive new Salamander resorts soon to be capture rate of 48 per cent and is equally announced – one in Florida and one popular with the local community, who in North Carolina – Johnson’s spa and account for 50 per cent of business. Inde- wellness ambitions are only just beginning. pendently profi table, it is a driver of room “As Salamander expands, our expertise rate and length of stay (currently around in the spa industry will be a key part of two days and rising) and also appears the company’s growth strategy,” she says. to have currency among Washington’s “Never has it been more essential to marry political elite. According to Devadas, not health and wellness to a resort or hotel only do visiting politicians use the facility experience and we are perfectly positioned but one of last year’s fundraisers, which to help owners create that environment.” O has traditionally been a golf event, was for Spa director Penny Kriel feels the the fi rst time centred around the spa. Rhianon Howells is the consulting spa has a genteel elegance Next on the agenda in terms of well- editor of Spa Business magazine ness is the opening of a treetop canopy Email: [email protected]

80 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com It’s a matter of mind over body www.matrixfitness.co.uk www.sppabusiness.comabusiness.com Everyone’s talking about KATH HUDSON, JOURNALIST, SPA BUSINESS Obesity as a disease

Is the American Medical Association’s decision to classify obesity as a disease the right one? If so, will this see more credit given to, and investment in, spa, wellness and ﬁtness facilities that offer treatment packages and services?

ast June, the American Medical Association (AMA) voted But could it also lead to a rush of drugs to market, over- to classify obesity as a disease in its own right, rather than prescribing, more surgical procedures and people handing over L simply the precursor to other illnesses such as cardiovas- responsibility for their lifestyles to the medical profession? cular disease and type 2 diabetes. This means nearly one in three Will this new classification mean a rise in status for the spa, Americans have a medical condition that requires treatment. wellness and fitness industry, with healthcare providers seeking This new ‘disease’ classification means that people can seek to work more closely with them to prescribe exercise? Or will it help for obesity itself and also means that medical professionals take it further away, confining treatment to the medical sector? will be remunerated for their time spent treating obesity. Might people increasingly expect the solution to come from a pill According to a study by Duke University, treatment of obesity- from the doctor rather than having to get active? related diseases costs US$150bn (€110bn, £90bn) a year in the US Obesity is certainly a complicated subject and significantly – a figure that’s expected to rise to US$550bn (€400bn, £330bn) in more research is needed to help with its treatment. A study by the next 20 years. Although the financial impact of lifestyle diseases Memorial University in Newfoundland, for example, found that has long been acknowledged, recognition of obesity as a disease 5 per cent of the population could be addicted to food. could result in greater investment by government and the private The UK’s National Institute for Healthcare and Excellence sector to both develop and reimburse obesity treatments offered by (NICE) declined to comment, but will other countries follow the wellness and spa practitioners as well as fitness facilities. AMA’s lead? We ask some experts.

Ardis D Hoven Dr Arya Sharma President, AMA Chair in obesity research & management, “Recognising obesity as a University of Alberta disease will help change the way the medical community “Obesity needs to be tackles this issue. It also medicalised in order to help elevates the importance of the millions of people who developing new approaches to live with excess weight and prevent and manage obesity. the illnesses related to it. The AMA’s House of Obesity is viewed by Delegates voted for this clas- governments, healthcare sification because we believe is not enough and medication professionals, media In many countries, however, it will encourage parents and or surgery is needed. and individuals as being fitness and wellness profes- physicians to have candid The excess body fat caused by laziness and sionals are not licensed or conversations about their indicative of obesity doesn’t over-consumption: a stigma- members of organisations weight and other key health just take up space in the body tising, over-simplification of that ensure service standards indicators like blood pressure – it’s metabolically active, a complex health problem. and competencies. Medical and blood sugar. producing hormones and If obesity is viewed as a training and residency or Physicians previously had other substances that may disease, we can perhaps internship programmes in the conversations with patients impair a number of normal create a world where health health system are generally about treating obesity’s body functions, including professionals are remuner- not part of their training. So, health complications, but this fertility and the regulation ated for providing treatment while I support the impor- designation will help physi- of appetite and metabolism. services, where people with tance of exercise in weight cians to talk about obesity We’re hopeful this policy will obesity can seek medical management, the current itself, as well as help them emphasise the seriousness assistance with confidence training, licensing, regulation to decide on an appropriate of obesity and its health and where public and private and professional standards course of action. While healthy implications. This classifica- funders will prioritise the of wellness and fitness eating and physical activity tion may also encourage more provision of obesity preven- professionals is a long way are important for preventing investment to study and limit tion, treatment resources and off from that of other regu- obesity, for some people this this disease.” related research. lated health professionals.”

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Should obesity be treated as a medical disease or a lifestyle-related condition?

Dr Chris Beedie Tam Fry Senior lecturer, Aberystwyth Honorary chair, University, UK Child Growth Foundation

“Classifying obesity as a “Obesity should be classifi ed disease could lead to more as a disease – a condition resources and push it up the to be treated and not simply agenda for policy makers. dismissed by the medical However, the cons far profession as a problem outweigh the pros. This deci- for parents or individuals. sion arguably refl ects a trend Unrecognised, obesity may towards the medicalisation of quickly trigger more serious life. It’s not a disease: many possible. With technology and conditions which are more weight. Actually, all people people diagnosed as obese highly calorifi c food, current costly to treat. need in order to exercise is are actually healthy. lifestyles are the perfect Should the UK follow the a good pair of shoes to go Worryingly, this reclas- storm for obesity. This is what lead of the US and classify walking. As for kids, they just sifi cation throws the weight of needs addressing. obesity as a disease, I would need space to run around. responsibility onto the medi- I doubt this reclassifi cation hope that more funds would What’s more, exercise cal sector, potentially taking will mean a boost for the be triggered for preventive isn’t the only element that’s it away from individuals, wellness, spa and fi tness measures, especially in needed to stop the develop- parents, educators – including sector. It could mean the primary care, which is cur- ment of obesity – eating physical educators – and opposite, with treatment – not rently woefully underfunded. good, nutritious food is key social policy makers. It puts prevention – becoming the In my opinion, any too and even before that it’s the emphasis on treatment, emphasis and medicine further funding should not be about coaching people on not prevention, inevitably taking de facto responsibility directed into the wellness and how to maintain a healthy leading to expensive medical for that treatment. The sec- fi tness industry, which is a lifestyle. This is particularly interventions to tackle what tors have to better evidence sophisticated business sector important very early on in life is a societal problem. their effectiveness in obesity that can look after itself. The as it’s been found that the Humans are programmed prevention and management fi tness industry, in particular, fi rst 1,000 days of a child’s to eat as much as we can to compete with medicine in suggests to people that it life is crucial in preventing and to move as little as this context.” will provide a quick fi x to lose obesity later on.”

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OPERATOR CASE STUDIES PART TWO

Spas across the world tell us how they’re using software to boost their business

Digital signs help to ﬁ ll spare time slots

TAC takes over at Grand Resort Bad Ragaz

Grand Resort Bad Ragaz, one of the most well known spa destination resorts in Switzerland, initially chose TAC’s TAC software allows seamless integration between spa, leisure, F&B and hotel departments Reservation Assistant software in 2003 to manage its spa, fi tness and beauty departments which include 65 treatment rooms Using TAC’s Digital Signage synched with in total. The company was impressed with the software, so deployed in more depart- Reservation Assistant, the resort can automatically ments. Reservation Assistant now acts as display available appointments across the property a holistic solution for not only the spa, but also the public Tamina Therme thermal water complex, a To guarantee the seamless integration turnover. For example, using TAC’s Digital medical centre with 36 of Reservation Assistant into the resort, Signage, synched with the Reservation doctors, six restaurants TAC implemented several interfaces, the Assistant software, the resort can auto- and two golf courses. most important being the one with the matically display available appointments Ronny Schieler, the hotel’s PR Hogatex Starlight system. “The on electronic posters across the property, system manager at Grand ability to manage all our guests’ activi- so guests’ attention is drawn to treatments Resort Bad Ragaz, says: ties with a single system signifi cantly they can book at short notice. It’s also “Our IT system landscape is improves our ability to provide the possible to send personalised birthday very complex and has grown exceptional service that’s expected from greetings via an SMS module, as well as steadily over the past us,” says Schieler. “At the same time, we’ve individual off ers direct to mobile phones to few years. Reserva- lowered our administrative costs.” increase guest loyalty. tion Assistant is An example of how software enables Meanwhile, TAC’s implemented Web one of our most seamless management can be found at the Shop enables the resort to generate online important IT medical centre. Its appointment manage- gift certifi cates with its own corporate solutions and ment allows Grand Resort Bad Ragaz to design. Every certifi cate is assigned a it has grown identify guests who’ve been referred by a unique barcode so the resort is protect with us.” doctor, as well as securely storing against fraud and double redemption. confi dential information – such as medical “So far, we have only had positive notes – on guest’s profi les. experiences with the Reservation Assis- New technologies by TAC have also tant system,” concludes Schieler. Ronny Schieler helped Grand Resort Bad Ragaz to increase Spa-kit.net keyword: TAC

Mindbody helps Taylored Massage Therapy

Since installing Mindbody software in 2012, Diane Taylor, the owner of the Taylored Massage Therapy day spa in Ohia, US, says she’s able to dedicate more time to looking after her customers. Her goal is to improve their quality of life by relieving their pain with customised therapeutic massages and by teaching them about healthier lifestyles. Canyon Ranch and Concept first set sail on the Queen Mary 2 ocean liner She says the Mindbody system manages the day to day running of the Canyon Ranch is cruising with Concept business, so she can focus on services: “Installing Mindbody one of the best In 2011, Concept Software direction of applications decisions I’ve ever made – there are so Systems took to the seas at Canyon Ranch. It picked many features that have made my life when it was installed in the Concept for its ‘simple easier,” she says. Canyon Ranch SpaClub at approach of developing The system’s web and mobile business Sea on the Queen Mary 2 client-focused, bespoke and management solutions are something ocean liner. Now it’s about robust software solutions Taylor finds particularly helpful. “With to set sail once again as that enable spa and leisure this internet-based program, I can look at Canyon Ranch takes over facilities to maximise their my schedule in just a few clicks and easily the operation of 18 more Merrie Bird business potential’. distinguish available appointment times spas on board Prestige and Today, the Concept system without having to be at my office.” Royal Caribbean cruise ships. is used for all four of Canyon Ranch’s Taylor says Mindbody provides Managing software systems at sea, spa-centric properties – the SpaClub everything she needs to both grow and where internet access is limited and at Las Vegas’ Venetian hotel alone has manage her practice, and that the system unreliable, is something Concept has 180 treatment rooms. The systems are has helped make the business more tackled head-on. It’s used data replica- all controlled via a centrally-hosted profitable. For one thing, it makes booking tion tools by Oracle, so data can be environment which gives instant easier. “Clients can request appointments stored locally and centrally. In addition, access and up-to-date, accurate data to online all day, every day and gift certifi- web bookings back-up to the Canyon more than 1,000 users at a time. cates are available via the online store Ranch land-based management team “Operating across multiple facili- 24/7,” she says. Automated scheduling and when internet access is available, to ties, each on such a large scale, it was appointment reminders via text and email eradicate the threat of data loss. essential that the system would be also lessen the risk of no-shows. Concept has worked with Canyon able to handle millions of transactions The system enables Taylor to monitor Ranch, the famous US spa resort and customer interactions,” says Bird. the performance of her company easily. operator, for eight years. “We see “It had to provide our guests with She says: “Mindbody tracks current our long-term relationship with an unparalleled level of service; and sales and compares business progress Concept as more of a partnership than provide the application users with an to previous months and years in a way I a client-consultant arrangement,” easy-to-use, time-saving program.” could never do on my own.” says Merrie Bird, the corporate IT Spa-kit.net keywords: Concept Software Spa-kit.net keyword: Mindbody

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Intelligenz software is used in the club’s multiple facilities

Stejarii start-up 22,000sq m (236,806 sq ft) site growth in the business via the including spa, pool, fi tness, golf, reports it generates. chooses Intelligenz conference, tennis and squash “Being able to collect and and food and beverage facilities. analyse all of this data effi - “I particularly like Intelligenz’s SMS and The 1,000sq m (10,764sq ft) ciently adds up – it helps us to email features,” says Helen Coulon, the Shiseido spa has nine treatment tailor our off er and deliver the spa consultant of the Shiseido Spa at the rooms and a day suite along- right trends for our business new Stejarii Country Club in Bucharest, side hydrothermal experiences Helen Coulon today and tomorrow.” Romania. “Today, it’s all about client and full-service beauty salon. Intelligenz’s Neil O’Connell recognition, immediate connection and Coulon says the software has been says: “What’s winning us business is the follow up. The system is also easy to use.” crucial for tracking progress in the fi rst breadth of our solution. That and our The €18m (US$24m, £15m) sports, three months of opening. “It’s really helped contemporary architecture: because the business and entertainment complex is the us to monitor our marketing ROI,” she software’s been written in the last fi ve latest installation for Intelligenz Solutions, says. “There’s also the benefi t of being years, it’s been developed from the ground which is also working on projects in able to run staff commission and bonus up with web, mobile phone and self-service Sweden, India and Taiwan. At Stejarii, it’s rewards schemes to motivate therapists. In interactions in mind.” been used to manage all aspects across the addition, I’ve been able to see the monthly Spa-kit.net keyword: Intelligenz

Spa Sport Hotel Zuiver, register any service they have The xPlan system is also during their stay, from a spa used to manage the hotel’s Amsterdam picks xPlan meal to a tanning treatment. tennis and squash centre (with The services are automatically 44 courts) and health/fi tness “xPlan’s automated business processes registered on a database so department, which previously have helped us reduce costs, while that people on packages can’t used two diff erent systems. improving our guest service and increas- redeem something twice. Now all three departments run ing revenue,” says Edwin Kempes, spa Turnstiles are currently being Edwin Kempes off xPlan and also interface manager at the Spa Sport Hotel Zuiver in added to the reception so that with the hotel’s PMS. Amsterdam in The Netherlands. the hotel’s spa and fi tness members will The marketing, fi nance and operating The 10,000sq m (107,639sq ft) spa has be able to automatically check-in using an systems are centralised and act on real- six pools and baths, a thermal suite with issued RFID bracelet. This, says Kempes, time information. “Time that used to be eight heat experiences, a spa restaurant will ease pressures on front of house staff . spent on assembling reports and gather- and 23 treatment rooms. The spa With the xPlan system, bookings can be ing data can now be spent on optimising welcomes 550 customers every day, which made via an Android or iOS app or online day to day operations,” says Kempes. “This is why Kempes says Dimmbizz’s xPlan and the system sends a confi rmation results in improved employee satisfac- cashless payment system is particularly email. Packages and treatments can then tion, better guest service and increased useful. Guests are given an RFID bracelet be automatically scheduled according to revenue. It also gives us a better insight.” when checking in and this is scanned to room availability and therapist skills. Spa-kit.net keyword: Dimmbizz

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Golf Point of Sale Management & Retail

Table Gift Reservation Certificates

Stock CRM Control

Membership Management

Be More www.sppabusiness.comabusiness.com PRODUCT FOCUS Kate Corney, product editor, Spa Business PRIVATE LABEL

We take a look at what private or white label spa products are available and why developing an own-brand range can be good for business

Clients include Jiva Spas, Gwinganna and Six Senses Spas

SUBTLE ENERGIES

Why have a private label range? “It further develops your branding and identity,” says Nick Irani, director of operations and brand development for Subtle Energies, “and in some cases the brand can even develop a cult following.” The offer: Based in Australia, Subtle Energies has developed white label products for leading spas such as Jiva Spas at Taj Hotels and this month it will launch a signature range for Gwinganna. Its own Subtle Energies products are also used in some Six Senses Spas. The company is well known for its oils and its knowledge of ayurveda aromatherapy. It offers signature massage blends as well as complementing mists, diffuser concentrates and bath salts. In recent years it’s also expanded into skin, body Subtle Energies specialises in ayurveda and aromatherapy oils and haircare ranges. How much? Each project is quoted individually in terms of development fees. The time frame depends on the scope ayurveda and aromatherapy. Most How long does it take and what’s of the brief and also response times recently, it’s started to make organic involved? The formulation process from client, but generally can be turned chocolates using its oils as ingredients includes the creation of various samples around in one to three months. within the chocolate. of aroma concentrates, then developing Other services: Subtle Energies also and testing the various product formats. offers training in product knowledge, Spa-kit keywords: subtle energies

88 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com Therapists are sometimes more passionate about selling own-brand products

NATURAL SPA FACTORY

The off er: The Natural Spa Factory has supplied natural spa products (for treatments and retail) and toiletries to a number of top spas including the Titanic eco-spa, Thermae Bath Spa and Four Seasons spa, UK. It has three options for private label – entry level, which includes low-run stock items; premium level where bespoke ingredients are added to stock products; and formulating bespoke ranges of larger volumes, which requires more investment and longer lead times. The Natural Spa Factory is currently working on 40 white label projects Co-founder Emma Webber says: “Developing a product range isn’t an easy. Our aim is to simplify this very and making speciﬁ c claims can cost Other services: The Natural Spa Factory, complicated and expensive process anything from £10,000-£20,000 which is currently working on 40 that’s bound by EU legislation and (US$16,600-US$33,200, €11,950-€23,900). private label projects, can also help with requires formulations, safety testing, Why do it? “It’s an opportunity to promote marketing, bespoke treatment design, product information ﬁ les and good your business instead of somebody else’s, shipping and logistics. In addition, it manufacturing practices.” garner customer loyalty and be creative has a sister company Blue Spa & Leisure The cost: Entry level ranges cost between with your marketing,” adds Webber. “If which off ers spa concept, design and £4,000-£6,000 (US$6,650-US$9,950, you have your name on a product you, development consultancy services. €4,800-€7,200). Formulating a range and your team, are more passionate about from scratch with a particular ingredient using and selling it too.” Spa-kit keywords: natural spa factory

SPA FACTORY BALI that private label products enable facilities to off er more retail items The off er: Although it’s based in based on what’s used in treatments. By Indonesia, Spa Factory Bali supplies taking the product home, clients can spas in 40 countries. Its core off er is keep up the beneﬁ ts of the treatments massage oils, bath gels, shampoo, body and will be continually be reminded of lotions and soaps, along with amenity their experience. lines, room scents, aroma diff users and How long does it take? The room sprays. All of its products are development process takes around handmade and not tested on animals. one to two months, plus another two to How much: The company says there’s three months for production. no set price, as costs depend on Other services: In addition to white many components – type and size of label products, Spa Factory Bali designs container bottle/tube/cap, whether the and manufactures attractive spa and scent is an essential oil or fragrance oil hotel accessories such as foot ritual and, of course, the type of product. bowls, product dispensers and testers, Why do it? Having worked with spas tea ritual trays and tissues boxes. such as those at Hyatt, Hilton and White label products help with branding Bulgari Bali, Spa Factory Bali has found Spa-kit keywords: spa factory bali

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It gives spas more control on margins as they don’t need to pay a royalty fee to another brand

Ready-to-use products can made in eight weeks Spa Technologies has been making private label spa products for 20 years

ALBAN SPA TECHNOLOGIES MULLER

The off er: Alban Muller off ers sustainably- Why off er white label products? Clients: The Advanced Solutions sourced, natural skincare formulations for “Private label products enable products, off ered at Montage the face and body including emulsions, spas to capitalise on the brand, resorts across the US, have masks, scrubs, oils and gels. build customer loyalty and avoid been custom-made by Spa How much? There are no development loss of retail opportunities to Technologies. It also makes fees for the ready-to-use products in its their vendor/competitors on the Lymphoderm medical lotions catalogue. Quotations for customised internet,” says Dan Fryda, the that are distributed to rehab and lines can be provided and the service president of Spa Technologies. medical centres and in the past includes the cost of product formulation, The US company has been has developed lines for Hyatt, safety tests, stability and compatibility providing private label services Nordstrom and Radisson spas. assessments and industrial scale-up. – as well as its own botanical and How much: Prices vary from How long does it take? Ready-to-use seaweed-based skin and bodycare US$2,500-US$25,000 (€1,800- products can be delivered within eight lines – for 20 years. €17,900, £1,500-£14,900). weeks, with quality control and product The off er: Spa Technologies off ers Minimum quantities range from testing included. Customised products branding and design services, 60 to 500 pieces depending on the take six months to a year to develop. along with laboratory formulations product in question. Why do it? Alban Muller, which has for an extensive variety of retail How long does it take? It typically worked with spas such as Be By Monarque and professional products – from takes around two months from at the Grand Monarque resort in France, daily cleansers, exfoliants and concept to delivery. says white label products give spas a DNA repair creams to body wraps, Other services: A full range chance to create speciﬁ c products and aromatherapy oils and travels kits. of services from design and treatments that suit its brand and identity. It’s aim is to create truly unique branding to the creation of spa Moreover, it gives spas more control brands which, says Fryda, “is menu services are available, along on margins as they don’t need to pay a especially important for certain with the development of treatment royalty fee to another brand. clients who wish to expand their protocols and on-site training. Other services: The company is sales presence on the internet.” What’s new? Spa Technologies is headquartered in France (but distributes For those companies that don’t currently developing preservative- to 50 countries) and has a network of want totally unique creations, free products for naturopathic partners to help with marketing, treatment Spa Technologies provides spas in Florida. protocols, training, logistics and storage. standard formulas with a signature fragrance or design motif. Spa-kit keywords: spa technologies Spa-kit keywords: alban muller

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Gharieni partners with Dornbracht

Gharieni – designer and manufacturer of effect. There's also a range of settings for high-end, luxury spa treatment tables – has water temperature, intensity and quantity. Dior-inspired uniform joined forces with bathroom ﬁttings Sammy Gharieni, CEO of Gharieni, specialist Dornbracht to create the Libra, a told Spa Business: “The Libra Horizontal The design of a new top by workwear wet table which enables guests to shower Shower is not just a new wet table, it’s a brand Simon Jersey is based on lying down. The two companies have completely new concept in terms of its Christian Dior’s iconic peplum design combined their expertise to create the functionality. Time and again we ﬁnd the from the 1940s. The top can be worn innovative new product. high-end spa and wellness markets need with skirts or trousers for a feminine The heatable table is height- as well extraordinary, luxury innovations.” look that – thanks to layering – is also as front- and rear-adjustable and comes Dornbracht’s Bastian Hartwigsen designed to be comfortable. equipped with a horizontal shower module said: “We’re very excited to partner with The new colours for 2014 include with six recessed water bars. Users can Gharieni, and have merged our knowledge plum (a dark purple) and graphite choose from a variety of pre-programmed and capabilities to create a unique grey, as well as classic black. ‘aqua choreographies’ which offer either a treatment experience for spa customers.” Spa-kit.net keywords: Simon Jersey balancing, an energising or a de-stressing Spa-kit.net keyword: Gharieni

Klafs unveils sauna skincare

Sauna, pool and spa company Klafs has launched a Sauna Care range in partnership with product house Babor. The cosmetics are designed specially for use with heat experiences to stimulate circulation and cleanse and invigorate the skin. They include a hair and body shower gel, a body peeling cream, a lifting body cream and ampules of algae-active ﬂuid. Spa-kit.net keyword: Klafs

92 Read Spa Business online spabusiness.com / digital Spa Business 2 2014 ©Cybertrek 2014 www.spabusiness.com La Biosthetique targets dry skin Zen-sations artful surroundings for spas

The new Dermosthetique Hydro- Spanish-based Zen-sations Arboreum imagery as a backdrop and match Actif line by La Biosthetique contains specialises in photographing elements them with coloured lighting, sound ingredients from green algae of nature – especially trees – that are and scent for a sensory experience. and white lupin to bind moisture high in energy. The pieces, developed The aim is to help guests connect in the skin. The four products, by environmental scientist Sergi with nature in a new way as they which are said to intensively Nogués and artist Albert Cuevas, form relax. The designs can be customised treat dry skin, include a cleansing part of the company’s latest creation to a range of spaces and are suitable mousse, moisturising tonic, a – the Evolutive Wellness room. for use in spas, hotels, museums, moisture booster and a cream. Evolutive Wellness environments sports and leisure facilities. Spa-kit.net keywords: La Biosthetique use the still art panels of natural tree Spa-kit keyword: Zen-sations

Natural, ethical skincare from Africa

Stephan Helary, a botanist from South Africa has used his extensive knowledge of the country’s indigenous plants to set up natural and ethical skincare company Terres D'Afrique (lands of Africa). The face and body products include sustainably-harvested, wild botanicals such as rooibos, baobab and marula which – because they grow in harsh environments – are a rich source of omega 3 oils and powerful antioxidants. The range has been formulated as a premium spa line and is complemented by Terres D’Afrique rituals which have been inspired by traditional African therapy techniques. Helary, who’s spent years researching the plants and developing the formulations, says: “African people have used powerful botanicals as traditional healing elixirs for centuries. The curative and restorative power of many African plants is legendary for a reason. We can say they work – in no uncertain terms.” Spa-kit.net keyword: Terres

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Decléor reveals Aroma Lisse Cogitech’s Matrice design

In celebration of its 40th anniversary, French technical engineering practice Cogitech has unveiled The Matrice Decléor has launched Aroma Lisse, collection of benches and seats produced in two composite materials – lacquered a range of five anti-ageing products fibreglass and carbon fibre. The manufacturing and contemporary design with light textures based on the company has also produced table and ceiling lights, tables and mirrors in the essential oil of mandarin. same materials, combining technological innovation, design and clean lines. Spa-kit.net keyword: Decleor Spa-kit keyword: Cogitech

Hot property from Dalesauna Spa equipment supplier, Dalesauna, has developed the Rohol Sauna, which Ergolift gets combines both infrared technology a makeover and traditional sauna heaters. The sauna – which has a modern look The updated Ergolift treatment thanks to veneered panels – features head by LPG has been designed to wall heaters that produce heat via Aveda’s Culture be twice as effective in tightening infrared light. The infrared rays Clash makeup sagging skin, improving fine lines penetrate the body to make people and wrinkles as well as the radiance feel warm from the inside out. The The 2014 summer make-up collection by of the skin’s complexion. The head, physiological benefits are said to Aveda has been inspired by a combination which uses micro-motor technology, be akin to those felt after exercise of disparate styles such as tribal, folkloric, is a key feature in LPG’s new such as detoxification through urban and futuristic. The new Culture Endermolift anti-ageing facials. It sweat production, pain relief and a Clash lip and eye colours include earthy has two settings, one for sensitive strengthened immune system. It’s copper tones and aquamarine mixed areas around the eyes, mouth and also been designed to use 30 per cent with delicate pastels, such as lilac for an hands, and one for other face areas less energy than conventional saunas. unpredictable but sophisticated contrast. as well as the neck and décoletage. Spa-kit.net keyword: Dalesauna Spa-kit.net keyword: Aveda Spa-kit.net keyword: LPG

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SPA MANAGEMENT & CONSULTANTS FITNESS EQUIPMENT

READY FOR A NEW EXPERIENCE?

SPA & WELLNESS CONSULTANTS Precor is a world renowned supplier of quality ﬁ tness equipment. From our innovative CV range, including the award-winning Adaptive WE CREATE... SPAS Motion Trainer® and new strength products, to total service and support, for 3, 4 and 5 star new and existing hotels, resorts and residences. creating optimum guest experience is at the heart of everything we do. 4QB$POTVMUBODZr4QB.BOBHFNFOUr5SFBUNFOU4QFDJBMJTUTr#FTQPLF3FUBJM

[email protected] [email protected] · www.precor.com www.karmaspas.com www.precor.com

SKINCARE LINEN Christina - It just works!

An international professional cosmetics brand that provides

perfect solutions Made in France for all skin care conditions.

• Over 350 products and treatments that can be found in 54 countries worldwide. • Each treatment is divided into easy to follow step-by-step protocol, ensuring the best results. • Homecare products designed in complete synergy with professional treatments. BATH SPA BEDROOM TABLE GOLF YACHT JET

RKF, the Art of fine linen

www.christina-cosmeceuticals.com www.rkf.fr www.sppabusiness.comabusiness.com spa business directory

LOCKERS / CHANGING ROOMS SPA & BEAUTY EQUIPMENT

Luxurious Italian Design & Craftsmanship

Create a great changing experience

by providing Craft sman Lockers to fully meet your members’ expectations www.lemi.it • Lockers • Cubicles • Vanity units FITNESS EQUIPMENT • Bench seating • Treatment room furniture Call now: human engineering 01480 405396 Combining technology and nature for the ultimate wellbeing solution

Matrix mPower keeps customers engaged To draw on the Craft sman and motivated, while providing the tools to experience in helping design help them reach their goals. Our solution changing rooms that work also features powerful management tools that can be accessed anywhere, anytime*. 0800 389 6078 www.cqlockers.co.uk www.matrixfitness.co.ukuk.matrixﬁ tness.com *via Internet connection www.cqlockers.co.uk http://uk.matrixﬁ tness.com

SPA SOFTWARE SPA EVENT

www.spasoft.com www.asia.spameeting.com www.spabusiness.com 12th - 13th May 2014 Heythrop Park Oxfordshire

The Hotel Summit will provide you with a platform to enhance your company and share the long-term vision of the hotel, venue and leisure industry by setting tomorrows standards today, and to prepare for future developments, innovations and technology.

Why not network with fellow experts within your specialist field, listen to case studies, meet and discuss ideas with industry service providers, hear personal experiences and find solutions to issues facing this ever changing industry.

Contact Sharron Fothergill on +44 1992 374100 or email [email protected]

Media Partners:

www.sppabusiness.comabusiness.com SPA WELLNESS For any type of facility ...

Oakworks Spa’s line offers the flexibility to add creative flair with custom design options while pampering your clients with the most comfortable tables on the market. Call us to discuss your custom design needs.

Oakworks Medical’s new Wellness line of exam tables and procedure chairs meet Clinician Premiere the stringent requirements of medical facilities for safety and function while providing the comfort and aesthetics of the Spa line. Ask us for details.

... Oakworks has your solution.

PF400 New 300 SERIES PROCEDURE CHAIR

Find your solution. view our full line of spa and medical tables & chairs Contact us: [email protected] | 001 717.235.6807 | www.oakworks.com