New trends are emerging every day around the world and are impacting our lifestyle and consumption. Sozio is aware and proactive about the latest and future shifts in the market. This trend book immortilizes and shares trends of the moment.

4 IMPULSE Focus on specific trendy and emerging themes of the year discovered and highlighted by our marketing team.

12 CAPSULE Discover some of the biggest trends for next season.

20 SUSTAINABLE & RESPONSIBLE Explore the evolution of natu- ralness towards a more sustai- nable and responsible brand commitment.

26 BLOOM UP Take a look at an overview of fine fragrance trends of the 2019 year.

40 PHARMA DERMO Understand the parallel between dermo products and mass market products. Focus on specific trendy and emerging themes of the year discovered and highlighted by our marketing team. Perfume your world IMPULSE

Sharing

Serenity

Peace Trust

Dusk Rest

Desire for stable foundations

Y Live - YVES SAINT LAURENT

Obsession Eyeshadow Velvet Oriental Musk Palette Sapphire DOLCE&GABBANA HUDA BEAUTY

Resurfacing Clarity Mask Blue Tansy – HERBIVORE

Angel Collector - MUGLER

Retro Matte Liquid Lipcolour Metallics Moon Landing – MAC

6 7 Perfume your world IMPULSE

Cosmetics products are highilighting ingre- dients like fruits, vegetables and cereals that have a natural and reassuring connotation.

Kale + Green Tea Spinach Super- food Antioxidant Cleanser – YOUTH TO THE PEOPLE

Beet Shampoo – DOP Avocado Nourishing Hydration Mask – KHIEL’S

Bana Banana L’ARTISAN PARFUMEUR Ultra Repair Wild Oat Hydrating Toner – FIRST AID BEAUTY English Fields Fragrance Collection – JO MALONE

8 9 Perfume your world IMPULSE

Products inspired by wines and spirits.

Hot Buttered Rum Palette – TOO FACED Black Cherry Merlot Fine Fragrance Mist – BBW

Pop Goes the Glow Champagne Pop Face & Eye Palette – BECCA

Champagne Toast Fine Fragrance Mist – BBW

Bourbon Deodorant I’m Real Red Wine Mask Sheet Stick – BBW Vinoperfect Range – CAUDALIE Pore Care – TONYMOLY 10 11 Discover some of the biggest trends for next season. Perfume your world CAPSULE

ICY BEACH

KENZO MARC JACOBS TIBI Autumn Winter 18-19 Autumn Winter 19 FW 19/20

4 2

6

5 1 3

1. L’Air Du Ciel – NINA RICCI - 2. Anamorphine Candle – OVEROSE - 3. Aura EDT Sensuelle – MUGLER 4. Kush Limited Pink Edition - BOY SMELLS - 5. Cloud – ARIANA GRANDE - 6. Angel EDT 2019 – MUGLER

14 15 Perfume your world CAPSULE

LUNAR SKY

CHRISTOPHER KANE MARY KATRANTZOU ALTUZARRA FW 19/20 Autumn Winter 2019 FW 19/20

6

2

4

3

1 5

1. Oil Candles Collection - TOM DIXON - 2. Spicebom Night Vision – VIKTOR&ROLF - 3. Velvet & Amber Absolu – JO MALONE 4. Velvet Oriental Musk - DOLCE&GABBANA - 5. Boss Bottled Infinite – HUGO BOSS - 6. Stones Lazuli Candle – BAOBAB

16 17 Perfume your world CAPSULE

PSYCHE GLOW

MOSCHINO ALTUZARRA MARY KATRANTZOU Spring Summer 2020 Croisiere 2020 Spring Summer 2020

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1 3

5

2 6

1. Oahu Fragrances Collection - REGIME DES FLEURS - 2. Colognes – MUGLER - 3. Seven – FREDERIC MALLE 4. Black Opium Neon - YVES SAINT LAURENT - 5. Magic Box – NUXE - 6. Wired Range - URBAN DECAY

18 19 Explore the evolution of naturalness towards a more sus- tainable and responsible brand commitment. Perfume your world RESPONSIBLE & SUSTAINABLE

We have nothing to hide - I LOVE BIO: at the back of the shower gel, the brand educates TRANSPARENCY the consumer and explains the function of each ingredient in the product.

GARNIER Skinactive highlights a list that iden- tifies which ingredients are naturally-derived and which ones are synthetic. Consumers are more curious than ever and are looking for informationConsumers about are theirmore daily curious products. Thethan ingredients ever and are on thelooking packaging for infor are- mationnot enough,about their consumersdaily products. want Skepticalmore transparency about the andchemicals understand in their what theyproducts, are eating consu or- applyingmers are ondeman their- skin,ding wherecomplete the productstransparency. are coming from, are they Unilever’s website offers a dangerous for comprehensive list of their them… product’s ingredients and functions.

56% of Millenials check the origin of products with their smartphone in store

22 23 Perfume your world RESPONSIBLE & SUSTAINABLE

FRIENDLY PACKAGING CONSUMER EDUCATION

Emergence of concentrated packaging and eco refills to Consumers are more reduce the use of the plastic. Consumers are more curious than ever curious than ever and are looking for and are looking for information about information about theirConsumers daily products. want their daily products. Water is the most precious resource brands that are Key players in the The ingredients on Theindustry ingredients are on of the planet. Brands are using short committed and res- messages to convey environmental the packaging are thesharing packaging their are pect their values awareness. not enough, not enough, and the environ- strategies on consumers want consumers want ment. A plastic sustainability by more transparency more transparency phobia has emerged communicating and understand what and brands are andinitiatives understand towards what they are eating or making an effort to theyproducts, are eating or applying on their reduce their plastic applyingpackaging on andtheir skin,consumption. where the skin,production. where the products are coming Emergence of green packaging that are recyclable, like products are coming from, are they a paper bottle, or have a second life, like a cookie cup or seeded paper. from, are they dangerous for dangerous for them… them…

PATAGONIA advocates an economic model where the products are better quality and last longer. This cam- Zero-waste stores with no packaging or bulk-buying paign raises awareness by encouraging shoppers to encourage consumers to be mindful of their waste. only purchase what they need and to consider the effects of fast fashion.

24 25 Take a look at an overview of fine fragrance trends of the 2019 year. Perfume your world BLOOM UP

oody Character WOODY 01 SIGNATURE

FEMININE TRENDS

Dance With Moscow Mule Mon Guerlain Miss Dior Repetto JULIETTE HAS GUERLAIN DIOR REPETTO A GUN EDT EDT EDP EDP

28 29 Perfume your world BLOOM UP

hite Flowers dibles Notes owdery Notes & Milky Notes & Cereals & Sweetness MILKY NOTES

Mon Guerlain L’interdit Pure XS Wanted Girl Sì Fiori Oat & Honey & Crocus Aqua Allegoria Narciso Girls Can Do Celebrate Life Mademoiselle GUERLAIN GIVENCHY PACO AZZARO GIORGIO Cornflower JO MALONE Coconut Fizz NARCISO Anything ESCADA Twist EDP Florale EDP RABANNE EDP ARMANI JO MALONE EDC GUERLAIN RODRIGUEZ ZADIG & EDP MAUBOUSSIN EDP EDP EDC EDT EDP Rouge VOLTAIRE EDP EDP

30 31 Perfume your world BLOOM UP

quatic Notes reen parkling & White Musk & Vegetal Floral Bloom FRESH FLORAL

Kenzo World Mademoiselle Carat Pure Musc For Her Eau De Givenchy L’Eau Nomade Gucci Bloom Feuille de Eau de Rochas Bella Pacific Lime Aqua Allegoria KENZO Azzaro CARTIER NARCISO Rosée Rosée CHLOE Acqua Di Fiori Figuier Escapade NINA RICCI ATELIER Ginger Piccante EDT AZZARO EDP RODRIGUEZ GIVENCHY MIU MIU EDP GUCCI ROGER & Tropicale EDP COLOGNE GUERLAIN EDT EDP EDT EDT EDT GALLET ROCHAS EDC Absolue EDT EDP EDT

32 33 Perfume your world BLOOM UP

romatic Herbs 02 FRESHNESS

MASCULINE TRENDS

Sauvage Mr. Burberry L’homme Idéal 1881 Essentiel L’Homme DIOR Indigo Cool CERRUTI Intense EDP BURBERRY GUERLAIN EDT LACOSTE EDT EDT EDT

34 35 Perfume your world BLOOM UP

picy alm Male Addiction WARM NOTES

Wanted By For Him Bleu Noir Aqua Kenzo Pour Stronger With You Guess 1981 For Men Gentleman L’Homme Idéal Night NARCISO Homme Intensely GUESS GIVENCHY Intense AZZARO RODRIGUEZ KENZO EMPORIO ARMANI EDT EDP GUERLAIN EDP EDP EDT EDP EDP

36 37 Perfume your world BLOOM UP

ry Woods 32 % & Aromatic Notes Almost 3000 perfumes were launched in 2018 world- wide, this represents 33% more than in 2017. 15 % Niche distribution represents more than 50% of the VIRIL total market. 53 %

23% 23% 24%

12%

6% 4% 3% 3% 2%

Shared Floral Woody Citrus Oriental Floriental Chypre Fougere Fruity Green

41%

17% 17% 9% 8% 4% 4%

Women Floral Floriental Chypre Fruity Woody Oriental Citrus

41% 42%

Acqua Di Giò First Instinct Blue Explorer 212 VIP Black Extra Absolu ABERCROMBIE & MONTBLANC CAROLINA 10% GIORGIO ARMANI FITCH EDP HERRERA 7% EDP EDT EDP

Men Fougere Woody Citrus Oriental

38 39 Understand the parallel between dermo products and mass market products. Perfume your world PHARMA DERMO MOISTURIZERS MASKS

Moisturizing is The growth in mass Face mask necessary for all retailing and perfume- products are Moisturizing, purifying, skin types at ries is driven by a mul- key purchasing in jellies, in sheet... any age. tiplication of the offer drivers for Masks are everywhere of moisturizers, particu- consumers and offer a multitude larly around the diver- of benefits. In pharma- Every day, we sification of textures. cies, the more glamou- loose 500 mL The goal of the dermo Multimasking rous brands like Nuxe of water cosmetics brand is to is trendy for the and Caudalie should ride boost the categoy of selfie ready on the trend. moisturizers. Instagram. The loss of water increases by 12% in extreme cold and 25% under UV rays.

Skinactive Fresh Mix - GARNIER Insta Mask - NUXE Soft It Mix - NIVEA Aqualia Thermal - VICHY

Hydra Essentiel Day Cream - CLARINS Fresh Beauty Cream - NUXE Capture Dreamskin 1 Minute Soothing Radiance Mask Mask - DIOR AVENE

Moisturizing Jellies Water Jelly - URIAGE LE PETIT MARSEILLAIS 1 Minute Mask - NIVEA Perfume your world PHARMA DERMO ANTI AGEING CICATRIZATION

Healing market The main market for Anti ageing is Today’s seniors for a in pharmacies healing care is in phar- the biggest tur- new life; it is a target has increased macies; customers nover segment of mature seniors who by 6.5% expect an effective pro- are in the pleasure of duct with reassuring the moment. Preven- 1 in 5 31% of ingredients and a medi- tion care is the future of products sold French people cal guarantee. The mass anti-agein; the message in pharmacies is are 55 years and market has understood should be less focused Cicaplast Balm older (39% will the strong potential for on wrinkles but on the b5 by LA be by 2070) products in the healing co-ageing. ROCHE POSAY market. Average Cicalfate beauty budget AVENE = 29,1 for people 65 years € Ms and 3,1 and older = 184€/ Ms of units year against 120€/ sold year for people aged 25-35

Age Perfect Range - L’OREAL Nuxellence - NUXE Revitalift CicaCrème - L’OREAL Cicalisse - EMBRYOLISSE

Vital Confort - NIVEA Nuxuriance Ultra Body - NUXE Cica Range - MIXA Cicabio SPF 50+ - BIODERMA

Blue Therapy Revitalize Day Age Protect - URIAGE Cicavit + - SVR BIOTHERM www.jesozio.com [email protected]