P e r fu m e your world
RANKING P e r fu m e your world
UNISEX
43 million € WOMEN 1,4% vs 2016 MEN
1 041,9 million € 611,8 million € + 0,9% vs 2016 - 1,6% vs 2016
TOTAL
1 696,7 million € in 2017 + 0,1% vs 2016
2 FINE P e r fu m e your world
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
1 La Vie est Belle LANCÔME L'Oréal 2012 3,9 1 Floriental Woody
2 J'adore CHRISTIAN DIOR LVMH 1999 3,3 2 Floral Fruity Coco 3 CHANEL Chanel 2001 2,9 3 Chypre Fruity Mademoiselle 4 Chanel N°5 CHANEL Chanel 1921 2,2 5 Floral Aldehydic
5 Angel MUGLER Clarins 1992 2,2 6 Oriental Edible
6 Gabrielle CHANEL Chanel 2017 2,1 NEW Floral Green La Petite Robe 7 GUERLAIN LVMH 2009 2,1 4 Floriental Edible Noire YVES SAINT 8 Black Opium L’Oréal 2014 2,1 7 Floriental Ambery LAURENT 9 Miss Dior CHRISTIAN DIOR LVMH 2005 1,9 16 Chypre Fruity JEAN PAUL 10 Scandal Puig 2017 1,8 NEW Oriental Edible GAULTIER
11 Si ARMANI L’Oréal 2013 1,8 8 Chypre Fruity
12 La Nuit Trésor LANCÔME L'Oréal 2015 1,6 10 Floral Fruity YVES SAINT 13 Mon Paris L'Oréal 2016 1,6 13 Chypre Fruity LAURENT 14 Mon Guerlain GUERLAIN LVMH 2017 1,5 NEW Oriental Aromatic Flower by 15 KENZO LVMH 2000 1,5 9 Floral Musky Kenzo
4 P e r fu m e your world
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
16 Shalimar GUERLAIN LVMH 1925 1,4 11 Oriental Ambery
17 Alien MUGLER Clarins 2005 1,2 14 Floral Woody YVES SAINT 18 Opium L'Oréal 1977 1,0 19 Oriental Spicy LAURENT 19 Twilly HERMES Hermès 2017 1,0 NEW Floral Green
20 Lady Million PACO RABANNE Puig 2010 0,9 17 Floriental Edible La Vie Est Belle 21 LANCÔME L’Oréal 2017 0,9 NEW Floral Oriental L’Eclat 22 Aura MUGLER Clarins 2017 0,9 NEW Floriental Fruity Chloé 23 CHLOÉ Coty 2007 0,9 22 Floral Floral Signature 24 Live Irresistible GIVENCHY LVMH 2015 0,8 15 Floral Fruity
25 Amor Amor CACHAREL L'Oréal 2003 0,8 35 Floriental Fruity
Because it’s 26 EMPORIO ARMANI L'Oréal 2017 0,8 NEW Floral Fruity You
27 Kenzo World KENZO LVMH 2016 0,8 25 Floral Fruity
28 Trésor LANCÔME L’Oréal 1990 0,7 23 Floral Fruity
29 Nina NINA RICCI Puig 2006 0,7 21 Floral Fruity YVES SAINT 30 Paris L’Oréal 1983 0,7 24 Floral Floral LAURENT
5 P e r fu m e your world
TOP 30 IN TOP 30 OUT
N°6 N°10 N°14 N°21 N°31 N°32 N°35 N°36
Gabrielle Scandal Mon Guerlain La Vie Est Belle Hypnotic Poison Poison Girl Olympéa Coco CHANEL JEAN PAUL GUERLAIN L’Eclat DIOR DIOR PACO RABANNE CHANEL GAULTIER LANCÔME 2016: 29th 2016: 17th 2016: 21st 2016: 30th
N°22 N°26 N°28 N°41 N°59 N°127
Aura Because It’s You Twilly La Petite Robe Noire Chanel N°5 L’Eau Le Premier Parfum MUGLER EMPORIO ARMANI HERMÈS Intense CHANEL LOLITA LEMPICKA GUERLAIN 2016: 22nd 2016: 28th rd 6 2016: 13 P e r fu m e your world
OLFACTIVE FAMILIES OF TOP 30 WOMEN FRAGRANCES
Floriental 23,3%
Oriental 17,2%
OLFACTIVE SUB FAMILIES OF TOP 30 WOMEN FRAGRANCES
40%
Chypre 17,8%
Floral 41,7% 15% 11% 10% 7% 5% 3% 3% 3% 2%
7 P e r fu m e your world
TOP 30 GROUPS
LVMH 28,9%
Chanel 15,7%
Clarins 9,3%
Puig 7,4% L'Oréal 34,6% Hermès 2,2% Coty 2,0%
8 P e r fu m e your world
TOP 5 WOMEN
2016 2016 2016 N°1 N°2 N°3
La Vie Est Belle J’Adore Coco Mademoiselle LANCÔME CHRISTIAN DIOR CHANEL 39 million euros 33,9 million euros 29,2 million euros (-7,9% vs 2016) (-8,4% vs 2016) (-8,2% vs 2016)
2016 2016 N°4 N°5
Chanel N°5 Angel CHANEL MUGLER 22,8 million euros 22,2 million euros (-9,4% vs 2016) (-7,4% vs 2016) 9 P e r fu m e your world
N°4 La Vie Est Belle LANCÔME
FLORIENTAL WOODY
Orange Blackcurrant Pear
Orris Jasmine Orange Blossom
Vanilla Tonka Bean Patchouli
Launched in 2012
10 P e r fu m e your world
N°2 J’Adore CHRISTIAN DIOR
FLORAL FRUITY
Pear Bergamot Mandarin
Rose Jasmine Peach
Vanilla White Musks
Launched in 1999
11 P e r fu m e your world
N°3 Coco Mademoiselle CHANEL
CHYPRE FRUITY
Orange Mandarin Bergamot
Rose Jasmine
Vanilla Patchouli White Musk
Launched in 2001
12 P e r fu m e your world
N°2 Chanel N°5 CHANEL
FLORAL ALDEHYDIC
Bergamot Aldehydic Notes
Rose Orris Jasmine Neroli
Vetiver Sandalwood Oak Moss
Launched in 1986
13 P e r fu m e your world
N°5 Angel MUGLER
ORIENTAL EDIBLE
Bergamot Blackcurrant
Honey Jasmine
Patchouli Caramel Vanilla
Launched in 1992
14 FINE P e r fu m e your world
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
1 Bleu CHANEL Chanel 2010 5,7 2 Woody Aromatic
2 Sauvage CHRISTIAN DIOR LVMH 2015 5,5 1 Fougere Aromatic
3 Terre d’Hermès HERMES Hermès 2006 4,7 3 Woody Spicy
4 1 Million PACO RABANNE Puig 2008 3,2 5 Woody Oriental
5 Boss Bottled HUGO BOSS Coty 1998 3,2 6 Woody Fruity JEAN PAUL 6 Le Mâle Puig 1995 3,0 7 Fougere Ambery GAULTIER 7 Invictus PACO RABANNE Puig 2013 2,9 4 Woody Marine
8 Eau Sauvage CHRISTIAN DIOR LVMH 1966 2,6 8 Citrus Chypre
9 Wanted AZZARO Clarins 2016 2,3 11 Woody Aromatic La Nuit de YVES SAINT 10 L'Oréal 2009 2,1 9 Woody Oriental l’Homme LAURENT YVES SAINT 11 Y L'Oréal 2017 1,9 NEW Aromatic Fruity LAURENT Stronger With 12 EMPORIO ARMANI L’Oréal 2017 1,9 NEW Fougere Woody You 13 Boss The Scent HUGO BOSS Coty 2015 1,8 10 Woody Fruity
14 Habit Rouge GUERLAIN LVMH 1965 1,7 15 Oriental Citrus
15 Acqua Di Gio GIORGIO ARMANI L’Oréal 1996 1,7 14 Citrus Marine
16 P e r fu m e your world
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
16 Only The Brave DIESEL L’Oréal 2009 1,6 19 Fougere Ambery YVES SAINT 17 L’homme L’Oréal 2006 1,6 13 Fougere Aromatic LAURENT 18 L’homme Idéal GUERLAIN LVMH 2014 1,6 12 Woody Oriental
19 Chrome AZZARO Clarins 1996 1,5 16 Fougere Citrus Azzaro pour 20 AZZARO Clarins 1978 1,5 17 Fougere Aromatic Homme Allure Homme 21 CHANEL Chanel 2004 1,4 18 Woody Citrus Sport 22 Gentleman GIVENCHY LVMH 2017 1,3 NEW Woody Spicy Dior Homme 23 CHRISTIAN DIOR LVMH 2007 1,3 21 Woody Floral Intense 24 Fahrenheit CHRISTIAN DIOR LVMH 1988 1,2 22 Floral Woody
25 Pure XS PACO RABANNE Puig 2017 1,2 NEW Oriental Aromatic
26 Dior Homme CHRISTIAN DIOR LVMH 2005 1,2 20 Woody Floral
27 Hugo man HUGO BOSS Coty 1995 1,0 23 Fougere Fruity
28 Allure Homme CHANEL Chanel 1998 0,9 25 Fougere Ambery
29 Ultra Mâle JEAN PAUL GAULTIER Puig 2015 0,9 26 Fougere Ambery
30 Armani Code ARMANI L’Oréal 2004 0,8 27 Woody Oriental
17 P e r fu m e your world
TOP 30 IN TOP 30 OUT
N°11 N°12 N°74 N°33
Y Stronger With You Gentlemen Only Absolute A*Men YVES SAINT LAURENT EMPORIO ARMANI GIVENCHY MUGLER 2016: 28th 2016: 30th
N°22 N°25 N°34 N°37
Gentleman Pure XS Kouros Bad GIVENCHY PACO RABANNE YVES SAINT LAURENT DIESEL 2016: 29th 2016: 17th 18 P e r fu m e your world
OLFACTIVE FAMILIES OF TOP 30 MEN FRAGRANCES
Fougere 30,7%
Woody 53,0%
OLFACTIVE SUB FAMILIES OF TOP 30 MEN FRAGRANCES
28%
22% Citrus 6,8%
13% Oriental 4,6% 9% 7% 7% Aromatic 5% Floral 4% 4% 3,0% 1,9%
19 P e r fu m e your world
TOP 30 GROUPS Puig 17,7%
L'Oréal 18,4%
Chanel 12,7%
Coty 9,5%
LVMH Clarins 25,9% 8,4%
Hermès 7,4%
20 P e r fu m e your world
TOP 5 MEN
2016 2016 2016 N°1 N°2 N°3
Bleu Sauvage Terre D’Hermès CHANEL CHRISTIAN DIOR HERMÈS 30,6 million euros 29,8 million euros 25,6 million euros (+4,7% vs 2016) (+4,3% vs 2016) (+4,5% vs 2016)
2016 2016
N°4 N°5
1 Million Boss Bottled PACO RABANNE HUGO BOSS 17,3 million euros 17 million euros (-6,9% vs 2016) (+4,9% vs 2016) 21 P e r fu m e your world
N°1 Bleu CHANEL
WOODY AROMATIC
Bergamot Grapefruit Mint
Nutmeg Jasmine Cistus
Vetiver Patchouli Cedarwood
Launched in 2010
22 P e r fu m e your world
N°2 Sauvage CHRISTIAN DIOR
FOUGERE AROMATIC
Bergamot Pink Pepper Pepper
Elemi Cistus Lavender Geranium
Vetiver Patchouli Cedarwood
Launched in 2015
23 P e r fu m e your world
N°3 Terre D’Hermès HERMÈS
WOODY SPICY
Orange Grapefruit Pepper
Geranium Rosemary
Patchouli Vetiver Cedarwood
Launched in 2006
24 P e r fu m e your world
N°4 1 Million PACO RABANNE
WOODY ORIENTAL
Mandarin Grapefruit Mint
Cinnamon Rose
Vanilla Amber Tonka Bean Patchouli
Launched in 2008
25 P e r fu m e your world
N°5 Boss Bottled HUGO BOSS
WOODY FRUITY
Apple Bergamot
Cinnamon Geranium
Vanilla Vetiver Cedarwood Sandalwood
Launched in 1998
26 CONTACT P e r f u m e yo u r wo r l d
Sozio 6, Rue Barbès - CS80050 92532 Levallois-Paris cedex - France Phone: +33 (0) 1 81 93 00 60 Fax: + 33 (0) 1 81 93 00 98 [email protected] www.jesozio.com