CIATÉ GIVENCHY SHISEIDO GUERLAIN L’ORÉAL BARE MINERALS ILLAMASQUA NEW STOCK & DECORATION ALL THAT GLITTERS SS20 TRENDS “HCP are able to quickly adapt aesthetics for brands to customise & differentiate their ranges.”
DISCOVER THE POWEREditor’s OF PACKAGING Note
First impressions count! 94% of consumers’ purchasing speed-to-market and suit smaller MOQs; and with decisions are based on appearance so emotionally global manufacturing facilities, are in a unique position appealing packaging makes the difference; in-store, to serve these new beauty game changers. consumers take only seconds to make up their minds whether or not to buy a product. HCP are also working closely with leading filler/ formulators to qualify popular and versatile stock packs Indie brands are using directives such as ‘inclusivity’ to advance project development; especially key for the and ‘Instabait’ packaging to drive a cult following mascara category to expertly match pack technologies and brand engagement from their widened online with formulas to achieve targeted performance results audience. By investing significantly in stock packaging and expedite the development of new launches. to accommodate the exploding Indie beauty scene, HCP are able to quickly adapt aesthetics for brands Read on to discover how HCP transforms the ordinary to customise and differentiate their ranges; with into the extraordinary through the power of packaging. packaging and decoration that catches the eye of consumers and prominent online influencers. Cheryl CHERYL MORGAN HCP offer a wide range of contemporary stock CREATIVE MARKETING MANAGER packaging and decoration techniques to achieve [email protected]
All rights reserved. No part of this publication may be reproduced, translated or adapted in any form or by any means, without the prior written permission of HCP. Copyright upon issue. A big thank you to all of our contributors this issue. CONTENTS
SPRING SUMMER 2019 ISSUE
FEATURES
15 | European Mascara Synergy 22 | All That Glitters 23 | HCP Design 32 | Fluted Finesse 24 - 31 33 | Punki Lashes CUSTOMER LAUNCHES 34 | Lash Studio RANGES 37 | Lavish Lashes Illamasqua 38 | Homme Cyber Colors 61 - 69 CUSTOMER LAUNCHES 39 | Made in the USA Piové LIPS 40 | Belle of the Ball Mary Kay Ciaté 41 | Pacific Mascara Shiseido Rose of Heaven 42 | Brows are the 04 - 14 44 - 45 Ink of Elation New Black INTRODUCTION CUSTOMER LAUNCHES Pechoin 46 | Starry Eyed HCP in Numbers MASCARA 48 | Bleu Meet the Leadership Team Masters Colors 70 - 75 53 | Rainbow Sprinkles CUSTOMER LAUNCHES 2019 Exhibition Calendar Wycon 58 | Solitaire FACE Green Initiative 62 | Beautiful Blends 50 - 60 Bare Minerals Updates: News & Awards 63 | Chromatica CUSTOMER LAUNCHES Guerlain EU Expansion Update COMPACTS & PALETTES 65 | Glitter & Gloss Hanhoo Esprique 67 | Square Jumbo Lip Gloss L’Oréal 16 - 17 Maogeping 68 | Fairy Wands AT A GLANCE... Alkor 73 | Inclusive & Diverse NEW STOCK 78 - 83 Dead Sea Premier HCP TRENDS SS20 74 | Radical Ultra 18 - 21 Nars Trend Highlights 76 | Mini But Mighty Givenchy Dolce Disco 77 | Contour Queen NEW FINISHES & DECORATION Ciaté Palm Beach 84 | Fluted Collection
MEET THE LEADERSHIP TEAM HCP PACKAGING is managed by an experienced international team, providing global and local sales, project and engineering support.
For more information on any feature in this magazine, please contact your local sales representative - all details are available on www.hcpackaging.com
EDDY WU REBECCA LIAO MICHAEL ZHANG MARY BRADY PRESIDENT & CEO CFO COO & GLOBAL SUPPLY CHAIN PRESIDENT HCP GROUP HCP GROUP LEADER HCP USA No. 9456 Songze Avenue No. 9456 Songze Avenue HCP GROUP 430 Mountain Avenue Qingpu Industrial Zone Qingpu Industrial Zone No. 9456 Songze Avenue Suite 402 Shanghai 201700 Shanghai 201700 Qingpu Industrial Zone New Providence China China Shanghai 201700 NJ 07974 China USA T: +86 21 6700 0888 T: +86 21 6700 0888 T: +86 21 6700 0888 T: + 1 (908) 643 7720 E: [email protected] E: [email protected] E: [email protected] E: [email protected]
ERIC FIRMIN JACKIE MANTLE DR. THOMAS GIBTNER STÉPHANE GRANJON PRESIDENT MANAGING DIRECTOR GENERAL MANAGER GENERAL MANAGER SIMP HCP FRANCE HCP UK RUSI COSMETIC GMBH & CO. KG 4 rue Camille Decauville 10 rue Vignon Tayfield House, 38 Poole Road Rudolf-Diesel-Straße 14 ZAC du Plessis-Saucourt 75009 Paris Westbourne, Bournemouth DE - 91572 91250 Tigery France Dorset BH4 9DW Bechhofen France UK Germany
T: +33 1 42 44 24 24 T: +44 1202 670099 T: +49 9822 6099 15 T: +33 1 64 98 13 60 E: [email protected] E: [email protected] E: [email protected] E: [email protected]
6 | SS19 EXHIBITION CALENDAR
THE HCP PACKAGING GROUP maintain a strong calendar of international exhibitions2019 each year, meeting with existing customers and welcoming new visitors. The exhibitions are an ideal opportunity to meet the teams, better understand HCP’s capabilities and discuss new packs and projects.
EUROPE ASIA NORTH AMERICA
COSMOPROF COSMOPROF MAKEUP IN BOLOGNA ASIA - HONG KONG LOS ANGELES 14 - 17 MARCH 13 - 15 NOVEMBER 27 - 28 FEBRUARY
COSMETICS BUSINESS LUXEPACK MUNICH NEW YORK 5 - 6 JUNE 15 - 16 MAY
MAKEUP IN COSMOPROF NORTH PARIS AMERICA - LAS VEGAS 20 - 21 JUNE 28 - 30 JULY
LUXEPACK MAKEUP IN MONACO NEW YORK (SIMP) 30 SEPTEMBER - 2 OCTOBER 11 - 12 SEPTEMBER
HCP are world-leaders in both stock and custom packaging for colour cosmetics, skincare and fragrance, with significant investment for new stock in all categories. Stop by the HCP booths to discover the latest trend ranges, packaging and decoration solutions to achieve your brand’s unique vision!
Get in touch with your regional sales representative to make an appointment - all contact details can be found at www.hcpackaging.com
SS19 | 7 GREEN INITIATIVE SUSTAINABILITY AT HCP PACKAGING
Establishing a sustainable and eco-friendly program is a challenge for any consumer goods manufacturer and investment to implement the most effective processes and materials from the ground up is key. HCP’s Green Initiative is continuing to evolve; utilising expertise in factory set-up, product design and engineering and post-consumer recycled materials to ensure all aspects are evaluated. Read on for some insight into HCP’s Green Initiative. GLOBAL BLUEPRINT FOR RESPONSIBLE MANUFACTURING
Replace equipment Reduce carbon Conduct sustainable to reduce energy & emissions & other procurement & build water consumption. pollutants. a green supply chain.
Guide employees to Utilise product life Classify waste; engage in & respect cycle management. recycle & reduce. sustainable initiatives.
Utilise the ‘6R Principles’:
REPLACE | REUSE | RECYCLE | REDUCE | RE-MANUFACTURE | RESEARCH
CARBON DISCLOSURE PROJECT
HCP participate in the Carbon Disclosure Project (CDP) which drives corporate transparency and the measurement of environmental action. HCP had an outstanding score of level B for 2018, which is two levels above the general average and Asia regional average of score level D. In 2018, 7,000 companies disclosed via CDP. HCP Packaging are proud to be awarded in March 18 an Honors Certificate as a ‘2017 Leading Supplier’ for corporate action on climate change in China.
ECOVADIS CSR RATING
For 2018, HCP were awarded the Silver CSR rating by Ecovadis, a trusted partner for procurement teams whose mission is to provide the world’s most-trusted sustainability ratings, enabling all businesses to reduce risk, drive performance, and improve environmental and social outcomes. A silver recognition level is awarded to companies ranking in the top 30% of those entered in the program.
SS19 | 9 NEWS & AWARDS UPDATES HCP WIN TWO AWARDS AT PECHOIN SUPPLIER EVENT HCP were pleased to receive two awards from Pechoin in January 2019 for ‘Innovative Design’
and ‘Partnership’. Key members of the HCP team attended the supplier meeting: pictured left: Nie Huafang, Engineer; Daniel Li, Sales Director; Eddy Wu, Group President & CEO; Jacky Bai, Sales Manager; Ida Zhu, Customer Service.
SILVER AWARD FROM NJPEC FOR TOO FACED BRONZER HCP were pleased to attend the annual ‘Package of the Year’ awards ceremony held by NJPEC; a non-profit, volunteer-driven organisation of packaging professionals in New Jersey. The silver award for colour cosmetics was presented to HCP for Too Faced’s bronzer; a custom magnetic compact with shiny gold edging and a heart shaped detail.
HCP PROUD TO RECEIVE 2018 SUPPLIER EXCELLENCE AWARD FOR AGILITY BY ESTÉE LAUDER HCP are honoured to once again be awarded the ‘Supplier Excellence Award for Agility’ by their valued customer Estée Lauder.
10 | SS19 HCP’S US MASCARA & BROW BRUSH INNOVATION & DEVELOPMENT CENTRE HCP’s newly constructed ‘Mascara and Brow Brush Innovation & Development Centre’ provides an interactive and collaborative environment for customers to achieve the perfect application. The centre brings together over 40 years of twisted-wire brush making knowledge and expertise, as well as state-of-the-art micro-injection moulded brush ingenuity.
Aligning HCP’s internal design resources and shared engineering brush and package knowledge, the centre fosters a creative process for delivering a targeted brush application, with the unique unified approach significantly reducing development cycle time.
Get in touch: [email protected] Hinsdale Manufacturing Plant 370 Monument Road Hinsdale NH 03451 USA
CURLING LENGTHENING VOLUMISING DEFINING
EXTREME VOLUME FULL EFFECT
NEW HCP EAST COAST PREMISES 430 Mountain Avenue As of January 2019, HCP’s US East Coast Suite 402 sales team have moved to new and improved, New Providence larger office premises in New Jersey. Please NJ 07974 update your records with the new address: Tel: + 1 (908) 643 7720
SS19 | 11 HCP CONGRATULATE CHARLOTTE TILBURY FOR BEING AWARDED HER MBE
Following the announcement of the Queen’s Birthday Honours List in June 2018, Charlotte Tilbury – make-up artist to the stars, entrepreneur and founder of the award-winning, global brand Charlotte Tilbury Beauty, received her MBE from Her Majesty, the Queen at Buckingham Palace.
As a British female entrepreneur and one of the most influential make-up artists of her
generation, Charlotte received her MBE for services to the beauty and cosmetics industry. During her 26-year career, she has distinguished herself as a true creative visionary and trail- blazer, whose impact on the fashion and beauty industry has been substantial and powerful.
Thank you to EVERYONE who has helped me realise my dream of sharing the confidence-boosting powers of make-up magic with the world…” - Charlotte Tilbury
12 | SS19 MAKE UP UNIVERSITY FORMULATION CHALLENGE
BRAND & SUPPLIER COLLABORATION
HCP were pleased to collaborate in 2018 for the ‘Make Up University Formulation Challenge’, led by the research laboratory of brand Make Up For Ever. The project challenged students at five schools and universities specialising in cosmetics formulation to generate ideas on the theme of ‘Connected Beauty and Multi-function.’
The candidates were evaluated by experts from Make Up For Ever’s departments of research and innovation, design, marketing, development and human resources. The finalists’ concepts were judged on innovation and technical aspects; with the most impressive projects awarded prizes such as: immersion within Make Up For Ever laboratory, make-up training/sessions, product kits or a company visit.
Caroline Guillien was in an apprenticeship at SACI CFPA and for her ‘Selfie - Retouch Palette’ concept, needed to incorporate a palette with a wide number of pans to accommodate multi-product. HCP were pleased to offer guidance, with her ultimately selecting the HCP stock Radii Rectangular Palette for her project trials. HCP are pleased to congratulate Caroline for winning a prize for ‘Best Presentation’.
SS19 | 13 NEWS EUROPEAN EXPANSION
The recently completed construction of the expanded HCP-RUSI European facility, in Bechhofen, Germany, has significant impact on HCP’s global manufacturing strategy with increased production capacity, reducing lead times in injection moulding and supply.
The increased level of automation achieved with newly installed machinery offers a cost effective manufacturing solution within Europe. The extended facility optimises a global synergy of technologies; significantly the design, development and manufacture of lip gloss and mascara, incorporating twisted- wire brush production and plastic brush assembly. There is now increased moulding capacity with a substantial EU regional facility for decoration, while adding a wide range of stock packs to the HCP portfolio.
14 | SS19 EUROPEAN MASCARA SYNERGY Micro-precision moulded plastic brushes that are designed, engineered and manufactured by SIMP in Paris are a great match for the German manufactured Jumbo Mascara (VK171/ FL100); demonstrating the synergy of HCP’s European mascara technologies. Presented below are three outstanding combinations to achieve volume, curling and lengthening results.
BRUSH1 BRUSH2 BRUSH3 VolumeVELVET EYES PANORAMICCurling VOLUME LengtheningLASH DESIGNER SB0060 VC0037 SD0053
Twelve rows of conical Elegant shape for a Two bristle types to bristles combine with 360 degree lash fringe - customise the lash look - three defined reservoirs, contoured for quick load. conical bristles build high providing optimum product Sculpt & curl the lashes in volume & the petals of loading for high definition an instant with a touch- the arched comb define & a volumised lash effect. up tip to finish the look. & lengthen the lashes. AT A GLANCE...
ADDITIONS TO HCP’S STOCK PORTFOLIO
HCP Group are investing significantly in an extended stock program across all product categories to bring a wider range of packs and applicators for customisation and versatility.
P.33
PUNKI BRUSH - SAL099 TOTAL SCULPT - SC0199 WAVE BOW TIE BRUSH - 851-9167
P.33 P.43
WAVE-SHAPE BRUSH - MA7382 CURVED 2
GET IN TOUCH WITH YOUR LOCAL HCP REPRESENTATIVE TO FIND OUT MORE ABOUT THESE NEW STOCK LAUNCHES
DOUBLE-ENDED MASCARA - 69K SLIM ROD FOR 55G & PROMO MASCARA
16 | SS19 P.77 P.49
DOUBLE ENDED FULL SIZE LIPSTICK - 520 RADII RECTANGULAR MIDI PALETTE WITH GLITTER STORM - 99D
LUNA SQUARE BLUSHER - 99B
ANTI BACTERIAL APPLICATOR - LF5532 LIP FLAME APPLICATOR - 853-8826 MAGNUM SLIMSTICK - 6B7
SS19 | 17 NEW FINISHES & DECORATION
BEAUTIFUL PACKAGING SOLUTIONS
MULTI-COLOURED INTERSTELLAR The finely splattered ‘Interstellar’ effect is now available with multi-coloured flecks. Select preferred shades in standard or pearl inks to add extra shimmer. The randomised pattern looks stunning against a dark base, like sparkling stars in the night sky.
RIVER STONES This dappled effect can be applied all over a pack or beneath a transparent dome for added depth. The final finish can be matt or soft touch and the pattern is completely random for a unique result each time.
GALAXY SPRAY This spray technique has a beautifully random stippled pattern with a subtle metallic effect; reminiscent of shimmering galaxies. The finish can have a logo screen printed on top to add branding.
18 | SS19 CAMEO SPRAY This unusual textured effect has a swirling organic look, combining different hues into a unique pattern. This finish is best used for areas of a pack that don’t require added branding due to the raised texture.
3D DROPLET PRINTING Create a tactile droplet-effect artwork with this new screen printing technique. Ideal to enhance nature-inspired graphics or to illustrate a waterproof quality.
SAND SPRAY To add tactile appeal, this heat-cured spray finish adds a subtle feel of sand to the surface of the pack. The finish can be achieved on a wide selection of colours.
GRANITE EFFECT With a trend for ‘natural effect’ packaging continuing to prove popular, this ‘Granite’ spray finish gives the look of textured stone and can be adapted to a variety of colourways. The final finish can be glossy or matt.
SS19 | 19 LEATHER EFFECT Give packaging an all-over leather effect with this innovative spray decoration. Available with a glossy, matt or soft touch finish and option to add branding with screen or pad printing on top.
DRIZZLE METALLISATION For a molten metal effect with a random drizzled pattern, this textured decoration is unique every time. Select any shade to suit your brand image.
3D METALLISATION Get the look of a liquid metal starburst effect with this highly unique decoration. Available in any hue to suit your brand identity, the 3D patterns achieved are random each time.
GOLD RUSH Give packaging the Midas Touch with this new metallic, textured finish. While presented here in a luxurious champagne gold, the colour can be customised to suit any brand identity for a vibrant and luxurious result.
20 | SS19 COLOUR BLEND FOILS These special colour blend foils display soft gradients of rich jewel tones; ideal for luxury ranges. Showcased here on the Radii Rectangular Midi Domed Palette.
DIAMOND PEARL SPRAY Shine bright like a diamond with this light- refracting finish. The rainbow coloured particles give a dazzling effect as they twinkle in the light. Artwork can be added on top via screen printing or hotfoil stamping.
EXTRUSION BLOW MOULDED WITH SHIMMER/GLITTER Although traditionally used for foundation, moulded in neutral colours or colour-matched to the skintones of the range, HCP’s extrusion blow moulded tottles can also display stunning glitter and shimmer effects, by incorporating the colour and sparkling particles in the masterbatch. Showcased here on the 15ml Mini Tottle are a selection of colours and effects ideal to match a variety of special product launches.
SS19 | 21 ALL THAT GLITTERS
CALLING ALL BEAUTY MAGPIES!
Glitter has proved prevalent across the runways and social media for several seasons, becoming the go-to showstopper look for summer festivals and the winter party season. For packaging, first impressions count - distinctive and eye-catching finishes drive anticipation around beauty products and offer an enhanced consumer experience with added glam factor. Humans are innately drawn to shiny, sparkly things and glitter is the ultimate dazzling decoration to adorn the face or body. HCP’s glitter finishes are available in a wide range of colours with special effects such as holographic flecks for extra shimmer and shine.
22 | SS19 DESIGN EXPERTISE THAT DELIVERS
HCP’s design team are on hand to inject creativity and product design know-how into customer projects to realise unique and forward thinking primary packaging visions. Working closely with the engineering team to take ideas through to reality; HCP combine a high level of creativity while keeping realistic goals in mind.
©HCP Design 2019.
SS19 | 23 THE REIGN OF ROCK
Famed for their unapologetic approach to beauty, Illamasqua is celebrating 10 years at the forefront of the beauty industry with a rock inspired limited edition collection, headlined by British beauty Amelia Windsor. The Reign of Rock collection launched in October 2018 celebrates a decade of raising eyebrows, glorifying individuality, championing artistry and advocating self-expression. Featuring a range of rock inspired products, HCP are delighted to create and develop special celebratory packs with black and silver gradient effects.
Illamasqua’s Antimatter custom lipsticks are renowned for their long-wearing, rich pigment and their semi-satin/semi-matte texture. The Reign of Rock collection features shades called ‘Storm’, ‘Midnight’, ‘Btch’, ‘Orion’ and ‘Bang’.
Illamasqua's iconic ‘Beyond Powder’ highlighters are housed in their signature custom compact with the brand’s distinctive embossed logo. The highlighters are available in two limited “A decade of edition skin finishes: ‘Electric’ and ‘Frost’. unconventional beauty.”
24 | SS19 VIVA SNOW COLLECTION
Cyber Colors, a professional make-up brand sold exclusively in SaSa, is known in the Asian market for its creative edge; providing accessible cosmetics that can create endless beauty looks, from classic to contemporary. The brand’s make-up products and tools are designed to be versatile, enabling the consumer to create numerous styles with advanced technologies that offer women a complete beauty experience.
For their limited edition Viva Snow Collection, the brand worked with HCP to select three stock items: the organically shaped Luna Square Wet & Dry compact, the soft square Radii full size lipstick and the complementary Radii Rectangular Palette.
Each have been decorated with HCP’s dazzling metallic crystal glaze finish in cool silver; a technique that achieves a unique result each time like a frosted pattern appearing on a window pane. To allow the decoration to take centre stage, the brand’s logo has been simply screen printed in black on each item. The Radii Rectangular Palette displays the products in a custom insert with 6 wells plus a recess for an applicator. Both compacts have a full size mirror.
LEFT - RIGHT: Viva Snow Luxe Lipstick/Viva Snow Luxe Velvet Lipstick, Viva Snow Flush Blush, Viva Snow Eye Palette.
SS19 | 25 HCP are proud to have supported Algerian brand Piové as they launch their colour cosmetics collection into the market. Piové’s philosophy is to provide their customers with affordable luxury beauty products that are high quality, yet accessible to all make-up lovers. The brand invest in research into market dynamics as well as the latest technologies and expertise to offer a product line that is on-trend, with luxurious formulas and packaging.
26 | SS19 HCP have supplied packaging for three variations of ‘Maxlash’ mascara: Curl, Volume and Waterproof. Moulded in brightly coloured hues of yellow, hot pink and cyan, the HCP-RUSI stock pack VK192/FL216 has been paired with the MA7222 curved and MA7152 stock brushes for effective results. The design of the MA7222 Curved volumising brush creates full and perfectly curled lashes with great definition and separation. The large MA7152 brush has long hollow fibres for extreme volume, together with a comfortable application. Each lash is loaded with the optimal amount of formula to give extravagant fullness.
The ‘Waterproof Eyeliner’ is presented in the HCP stock Cone Eyeliner; a slender pack with a dramatic conical profile and exaggerated cap-to-bottle proportions. The tapered cap aids comfortable and precise application and the linear nylon tip is ideal for creating neat feline flicks.
The brand’s ‘Mattissimo Liquid Lipstick’ is packaged in the HCP stock Fusion Glass Lip Gloss, classically presented with a chic glossy black cap, matching cheaterband and black logo. With a 10.1ml OFC, the crystal clear PETG bottle has a thick-walled base to beautifully display the vibrant shades of formula. The Lip Glaze applicator is an ideal flocked tip to shape and define the lips.
The ‘Compact Powder’ and ‘Blush On’ are each presented in the HCP stock Radii Round Pressed Powder compacts with a black glossy finish and simplistic white logo to the two-piece cover. VOLUMIZING BROW TINT
Brand founder Mary Kay Ash changed the world of business by creating more opportunities for women; building a company guided by her values and empowering women by putting them in control of their own future. Today, Mary Kay products are sold in nearly 40 countries by millions of Independent Beauty Consultants around the world. “Long-lasting colour &
microscopic fibres that VOLUMIZING cling to hairs to give all BROW TINT brows – thin, sparse, This product can be used to shape, tame, thicken and fill in brows with a faded, over-tweezed or buildable, fibre-infused solution for ultra flat – a visible boost.” groomed brows. The ‘lifeproof’ formula with flexible hold helps set brows so they won’t budge (during rain or a workout!) with effortless application and a quick dry time.
HCP-RUSI VK123/FL126 WITH MA7378 FIBRE BRUSH
This glossy black mini brow pack is manufactured in HCP’s European facility. The classic Mary Kay branding has been screen printed on the bottle in the brand’s signature pale pink, with a full wrap band just below the neck. The mini brow brush is ideal for precise application of formula and grooming the arches.
28 | SS19 PERFECT PALETTE™
The Mary Kay Perfect Palette™ is a refillable custom pack, supplied by HCP, that allows the consumer to mix and match their favourite beauty essentials. The perfectly sized touch-up kit can be customised with blushers, highlighters, bronzers and eyeshadows.
“The palette’s slim & sleek design features a modern take on the iconic Mary Kay rose, making a stylish statement.”
The empty pack is available with two different covers; either a classic black moulded cover with a glossy finish and simple silver hotfoil logo (LATAM markets) or a more decorative version with a domed PMMA top-plate, completed with a metallic label displaying an abstract floral design (US & Global markets). Each pack has a co-ordinating black glossy insert and base with magnets to hold the selected pans of colour. The large mirror enables the consumer to keep their look flawless throughout the day.
SS19 | 29 VISIBLE FEELS INVISIBLE
SHISEIDO’s latest collection of make-up realises weightless yet lasting finishes that make a statement through boldly coloured formulas and minimalist packaging. Delicate lightweight textures are perfectly paired with slim profiled packaging that embodies a modern Japanese aesthetic, accented with a simplistic yet impactful lacquered red line. HCP is honoured to have developed and supplied new custom items for this collection.
LACQUERINK LIPSHINE
This custom soft-square lip gloss pack has a premium thick-walled PET bottle for elegant shade ID. The complementary matte black cap features an innovative decoration technique to achieve a chic red stripe on the vertical radius, completed with the brand’s white logo and black aluminium collar. The shape of the flocked applicator hugs the contours of the lips, dispensing the perfect amount of pigment to be worn alone or layered over other lip products for extra depth and shine.
This featherweight formula combines high- intensity pigment with the luminosity of a gloss; never leaving lips feeling dry nor sticky. The unique blend of oils offers the shine and comfort of a gloss, while smoothing polymers provide the durable, hydrating colour of a lipstick. The LacquerInk LipShine is available in twelve shades of full-coverage inky colour in a vivid, vinyl finish.
30 | SS19 HCP also supplied a custom cap featured on the Minimalist WhippedPowder Blush and Aura Dew. The matte black cap is decorated with a vibrant red stripe and the brand’s logo in crisp white. Cover discs were created for the pack; a flat white design and a second clear domed version.
MINIMALIST WHIPPEDPOWDER BLUSH
This air-whipped cream blush with breakthrough AirFusion Technology transforms into a long- lasting, weightless, breathable powder with a soft matte finish, blending effortlessly across skin.
The product is available in eight vivid shades, all named after SHISEIDO muses.
AURA DEW - FACE, EYES, LIPS
This multi-use highlighter transforms and illuminates the skin with a breathable, formula that doesn’t cake and lasts up to 12 hours. The multi-dimensional product suspends ultra- fine rose, silver and gold Japanese pearls, melding seamlessly with every skin tone.
Aura Dew is available in three radiant shades inspired by Tokyo’s gleaming lights.
The Lacquerink LipShine, Minimalist WhippedPowder Blush and Aura Dew are available at www.shiseido.com
SS19 | 31 FLUTED FINESSE ONE RANGE: THREE STUNNING REALISATIONS
The newly developed Fluted stock range can transform any brand’s aesthetic with HCP’s luxurious decoration capabilities. Presented here are three beautiful satin metallic colourways, a stylish finish that highlights the fluted feature of each pack.
Fusion Glass Fluted Lip Gloss (Full Size & Mini) Cap - 69D
Fusion Fluted Trimline Lipstick - 69E
Fusion Fluted Mini Lipstick - 68M
Fluted Pressed Powder Compact - 68N
(available with 59mm pressed powder or quad insert)
GUNMETAL GREY | Modern & Chic
ROSE GOLD | Soft & Feminine
CHAMPAGNE GOLD | Timeless & Elegant PunkiTame rebellious lashesLashes with the HCP- SIMP ‘Punki’ plastic mascara brush (SAL0099); the ball-tip brush is ideal to coat and separate the fringe lash by lash.
Pair with the new HCP stock 13mm Double- Ended Mascara and incorporate a lash primer to add a dramatic boost. This pack is available with a multitude of plastic/fibre brushes, 4.45mm/5.08mm PBT rods and LDPE/NBR wipers. Each PP bottle has an OFC of 7.7ml, joined by an aluminium middle connector.
Double Ended Mascara - 69K | Punki - SAL0099 | Panoramic Volume - VC0037 SS19 | 33 LASH STUDIO #2 FORMULA TESTING FOR POPULAR LASH LOOKS
HCP are continuing to develop their collaborative work with leading global fillers to expertly match mascara pack technologies with formulas; to achieve targeted performance results and expedite the development of new mascara launches.
A new mascara launch can be complex for young brands who are looking for speed-to- market but don’t want to compromise the effectiveness of their product; working with HCP’s experts in USA, Europe and Asia is invaluable for an effective development process.
Here we present a variety of lash looks achieved with twisted-wire and micro-precision moulded plastic brushes, tested with core formulations from Ancorotti and Weckerle.
34 | SS19 LASHES WITHOUT MASCARA
FIBRE BRUSH: HOURGLASS - 851-8304 PACK: RUSI 12MM CYLINDRICAL MASCARA | 4.3MM ROD | LDPE WIPER WECKERLE FORMULA: THE VOLUME - 00108042 A curved profile brush that offers excellent product loading onto the lashes. The match of pack, rod, wiper and brush with ‘The Volume’ formula from Weckerle (enriched with Vitamin E and Pro-Vitamin B5) achieves a curled effect to the lashes.
SIMP PLASTIC BRUSH: FULL EFFECT - SDA0171 PACK: PACIFIC MASCARA | 5.58MM ROD | LDPE WIPER ANCOROTTI FORMULA: SPICY CURL - AME105 A long lasting and creamy formula that holds the curl all day and doesn’t clump, flake or smudge; achieving volume and definition. The bristle architecture gives a multi-effect result: brushing the lash fringe and giving volume from root to tip. The alternating short and longer rows give lashes extra length and definition.
SS19 | 35 SIMP PLASTIC BRUSH: FULL COVER - SH0175 PACK: PACIFIC MASCARA | 5.08MM ROD | NBR WIPER ANCOROTTI FORMULA: UNBELIEVABLE LASHES - AME097 Innovative bristles on top of the patented SIMP arches hold a reservoir of product for immediate loading onto the lashes. The brush architecture separates and volumises lashes for a bold and lifted look; enhanced in just one stroke by the soft and creamy ‘Unbelievable Lashes’ formula from Ancorotti.
SIMP PLASTIC BRUSH: VOLUPTUOUS TWIST - SE0179 PACK: PACIFIC MASCARA | 4.45MM ROD | NBR WIPER ANCOROTTI FORMULA: MAXIMEYES - AME064 Six twisted rows of petal bristles on this peanut shape brush provide ultimate volume, lengthening and curling results. Paired with the Maximeyes formula from Ancorotti, a three step application is advised to build volume, definition and curl - the final coat gives extreme volume! The anti-clumping and non-smudging formula is perfect for everyday use.
To find out more about how HCP’s filler collaborations can enhance your mascara project development, achieve your desired lash look and expedite speed-to-market, get in touch with our experts: [email protected]
36 | SS19 LAVISH LASHES ADD LUXURY & WEIGHT WITH THE MAGNUM MASCARA
HCP’s luxurious aluminium stock Magnum Mascara is now available with the option to add weight to the bottle and cap; bringing a significant extra premium feel - without compromising on the aesthetic or overall size of the pack.
This cool and chic pack can be anodised in matt, shiny or satin effects while special sprays such as 3D droplet can be applied to indicate a waterproof formula or provide a subtle yet effective gripping feature for effortless opening. The cap can be customised by debossing or embossing the customer’s logo, with only a small tooling investment.
The Magnum Mascara can be paired with a wide selection of brushes - both twisted wire and micro-injection plastic brushes - to achieve various lash looks.
SS19 | 37 GROOMING ESSENTIALS FOR THE MODERN MAN
As more men discover make-up as a secret weapon in the mission to achieve a polished appearance, HCP select stock packs that are ideal to add an extra dimension to daily grooming regimes. Showcased here are items manufactured in the HCP Europe facility: a double-ended ‘Manscara & Guyliner’ to subtly enhance the eyes and a multi-functional brow groomer that could be paired with a clear or tinted gel, combined with a sponge-end concealer, ideal for formulas aiming to banish dark circles and red patches.
38 | SS19 CUSTOM & STOCK PACKAGING & APPLICATION SYSTEMS: PROUDLY DESIGNED, ENGINEERED & MANUFACTURED IN NORTH AMERICA
HCP Packaging USA offer custom development, stock packaging & an extensive applicator portfolio for mascara, eyeliner & lip gloss categories.
HCP’s USA manufactured stock mascara packs are available with a wide variety of innovative plastic moulded or twisted-wire brushes.
The centre of excellence for mascara is located in Hinsdale, New Hampshire, with cutting-edge design, engineering & manufacture of fibre mascara brushes.
HCP’s experts optimise the combination of applicator, rod & wiper (LDPE or NBR materials) to enhance the formula delivery.
The manufacturing site in Reynosa, Mexico, also offers production, decoration & assembly of custom packaging for lipsticks & compacts.
SS19 | 39 BELLE OF THE BALL
FEATURING THE PACIFIC MASCARA & ‘LASH DESIGNER’ PLASTIC BRUSH
HCP were pleased to once again support CIBS with a filled mascara to form part of their goodie bag at their annual holiday ball. The 2018 event was themed as a 1920s style ‘Gatsby Ball’; the Pacific Mascara was given a luxurious make- over with a geometric design and chic black and gold finishes.
The SIMP ‘Lash Designer’ (SD0053) plastic brush was paired with Cosmetica’s ‘Private Eyes’ lightweight and flexible formula; a perfect match for achieving a bold, volumised look. The brush architecture includes two bristle types: conical bristles to build high volume and petals on the arched comb to define and magnify the lashes.
40 | SS19 FEATURING SIMP PLASTIC BRUSHES
Create a beautiful mascara story with an eye-catching combination of HCP’s Pacific Mascara, extensive decoration capabilities and micro-precision plastic mascara brushes from SIMP, moulded in matching hues.
MAXI-CURVE (green) - volume & definition DEVILICIOUS (blue) - volume & length HOOK-ME-UP (pink) - volume, length & definition
SS19 | 41 BROWS ARE THE NEW BLACK
SLEEK BROWS IN THREE SIMPLE STEPS
HCP offer a full pack solution for the brows category, with a selection of mini or full size packs, fibre or plastic brushes. Work with our experts to select the optimum combination of technologies to achieve the best result.
42 | SS19 The 55G and Promo mascaras are 13mm full size packs that are available with the same STEP neck size and extra slim 3.6mm rods that are ideal to pair with slender applicators Prime1 suitable for brow and serum formulas.
SLIM DOUBLE TAPER | 851-9214 Select from fibre or plastic brushes to
A slim and subtly tapered fibre brush that is achieve the best brow look. The packs ideal for primer to provide the perfect base for can be paired with LDPE or NBR wipers buildable volume and definition to the brows. to optimise the wiping performance.
STEP Colour2
BROW ELLIPSE | 851-8333
An oval brow brush that combs and applies product in one application, for adding colour while shaping for natural and fuller brows.
STEP Set3
BROW STYLER | SD0205
Finish with the SIMP 2-part designed plastic brush, which combines thick and thin tronconical bristles. The tip of the brush helps to style the brow head, while
the thin body of the brush shapes the tail of the brow. 55G OFC: 13.5ML (PP) | 12.7ML (PET) PROMO OFC: 7.7ML
SS19 | 43 MASCARA INFINITE
Masters Colors is a prestigious French make-up brand distributed exclusively in Guinot and Mary Cohr beauty salons. Benefiting from salon professionals expertise, the product line is hailed as perfectly adapting to consumers’ needs. Enriched with ‘youth active ingredients’ that have been proven effective, each of its make-up products offer shades suited to all skin tones, seasons and types of lighting.
LENGTHENING & CURLING
‘Mascara Infinite’ ties in with the launch of a revitalised brand identity that is sleek and elegant; achieved with a high-end realisation of a new custom mascara in aluminium. Promising extreme length and curl with optimised product payoff, this moisturising mascara gives perfect definition and separation to even the shortest, straightest lashes.
The metal pack has been anodised in shiny gold for an ultra-premium look. The timeless aesthetic has been enhanced with tonal screen print decoration.
The pack is paired with the SIMP SE0005 ‘High Definition’ micro-precision brush: a unique design with tronconical bristles placed around a conical body to build length and definition for a high-precision application.
44 | SS19 TROPICAL GLANCE MASCARA
Wycon Cosmetics is an Italian brand founded in 2009 with the philosophy that every day, women should choose the beauty style that reflects their mood and describes their emotions. Novelty, Colour, Innovation: these are the values they draw upon to create cutting-edge products for everyday make-up.
“We want make-up to strengthen your character & give you the confidence to break the mould.”
The brand have selected the HCP-RUSI 14mm Tapered Mascara with Ellipse cap (VK178/ FL166 SAN cap/PET bottle). The pack has been
sprayed in a vibrant rose pink hue with a darker pink screen print logo to the bottle.
This high-definition, volumising mascara has been paired with the custom shaped MA7281 fibre brush; ideal to thicken the outer lashes while the tip of the brush reaches to the inner lashes in one stroke.
“Be Yourself, Be Unique. Be Crazy. Live.”
SS19 | 45 Starry Eyed EYELINER LOOKS INSPIRED BY ICONS OF BEAUTY
HCP’s eyeliner collection offers a versatile selection of tips to achieve iconic beauty looks, inspired by stars of film, music and fashion. The range presented here are manufactured in Europe, decorated with stunning metallic finishes with an opulent starry design. The HCP-RUSI VK188/FL126 pack has an OFC of 5ml, with an elongated cap featuring an ergonomic tapered profile for easy grip and control.
46 | SS19 PU175 PU110
This thick tufted brush is an ideal choice to A delicate brush applicator that is highly create a dramatic & sultry screen-siren look effective with metallic or glittery formulas for with extended eyeliner flicks. excellent product pick-up & precision.
FS114 FS102
This versatile rounded-end tip lends well to To achieve a classic eyeliner look that is ideal precise flicks, artistic lines or delicate dots for for everyday, this pointed felt tip is perfect for a unique & creative eyeliner look. precise yet subtle application.
FS113 FS108
This small flocked, chisel-shaped tip, is ideal This pointed, flocked applicator is suited to for creating precise yet bold winged eyeliner accurately applying formula to the entire looks with filled-in, dramatic flicks. lash line for an alluring beauty look.
FS111 FS115
Ideally suited to the doe-eye look or feline A super long tip to create an elegant yet flick, this flocked applicator achieves flawless modern sweep; a varied line width can be sweeps to enhance the shape of the eye. achieved with the ultra fine flocked applicator. INSPIRED BY THE TREASURES OF THE OCEAN
Discover the transformative Radii Rectangular Midi Palette; a newly developed and highly versatile stock pack displayed with a range of unique and decorative designs in blue hues. Ideal for limited edition launches for eyes, lips, brows or multi-product. ©HCP Design 2019. Decoration1 A dazzling decoration of delicate iridescent sequins inspired by shimmering aquatic creatures; laser- cut to reveal a blue-hued metallic logo beneath. Decoration2 ‘Glitter Storm’ top-plate decoration is re-imagined with a digitally printed design overlaid with 3D stars and glitter that emulate the sparkle of the ocean. Decoration3 Digitally printed artwork is enhanced by a fliptone spray, capturing a multitude of shimmering hues. Holographic hotfoil on top of the dome adds incredible reflectivity. Decoration4 A highly textured top-plate decoration combining stones and beads in a spectrum of blue and turquoise tones. Branding is added with a metallic plaque.
SS19 | 49 LIQUID COMPACT BB FOUNDATION
Named after the French for ‘spirit’ or ‘essence’, Japanese brand Esprique (Kosé) represents feminine elegance, vibrant shine and a contemporary Zeitgeist. The products are ideal for the modern women who wishes to put their ‘best face’ forward each day, but need a daily beauty regime that fits into their busy lives. Esprique offers active women who are short on time an approach to creating their make-up looks more flexibly and freely. “Creates poreless, pure skin that lasts all day long.”
Esprique’s 5-in-1 Liquid Compact BB Foundation is both fun and effective; simply press the button to dispense the foundation in a clean, hygenic method. The product is housed in a custom compact from HCP with a decorative ridged cover in a soft metallic pink finish. Branding is added by creating the impression of a ‘plaque’ within the mould; enhanced with silver hotfoil and a screen print logo. A full size mirror in the cover aids application on the go; a factor intrinsic to the brand’s philosophy. The base and insert are moulded in complementary tones of pale pink, with a subtle pearl effect to the insert.
BRIGHT
STANDARD NATURAL
50 | SS19 LIGHT & SHADOW
The Chinese beauty brand Maogeping is the creation of the ‘master of make-up’ artist Mao Geping. Curated for women around the world to provide a variety of products and colour solutions, Mao Geping draws inspiration from the traditional Chinese ink paintings, Western sketches and other fields of art. Drawing upon his decades of make-up experience, he has created a unique ‘light and shadow’ make-up technique to reshape the contours of the face and the texture of the skin.
The ‘Point Cui’ custom compacts supplied by HCP are embellished with intricate gold foil detailing; inspired by ancient Chinese metalwork techniques originating from the Han and Tang Dynasties. Available in blue and white colourways for the ‘Light Nourishing No Trace Powder’ and ‘Light & Shadow Plastic High Gloss Powder Paste’, the cover is decorated with an ornate heat transfer artwork and gold foil design; paying tribute to Chinese heritage and art.
SS19 | 51 DARK WONDER - BLACK LIGHT MAKE-UP PALETTE
A stunning product with dazzling ‘glitter storm’ decoration, Russian brand L’Etoile Alkor present everything needed for a festive, shimmering make-up look in one palette. The brand’s philosophy is to give their customers the power of self- expression, with products that evolve with ever-changing moods and desires.
A perfect gift that is sure to evoke wonder, HCP’s Radii Square Grande compact has been transformed with ‘glitter storm’ decoration; a mesmerising suspension of silver stars, gold sequins and pewter glitter, all with a holographic effect for a highly reflective and twinkling result.
“Beauty is a feeling. A feeling of confidence, of self-expression, of comfort.”
A dynamic typographic design has been foiled on top; coordinating perfectly with the shiny champagne gold metallised cover and base. The six-well vac form insert holds gold, silver and black eyeshadows, highlighter, bronzer and blush and has been foiled in champagne gold to match.
52 | SS19 A SWEET TREAT FOR THE EYES
Get a sugar-rush for HCP’s collection of Radii Round Pressed Powder Compacts with glitter storm decoration; featuring a suspension of brightly coloured floating sequins. Digitally printed designs of confectionery depict a super sweet look. ©HCP Design 2019. Established in 1990 with a history of expertise in dermatology, the international skincare and cosmetics brand Premier specialises in products that utilise the unique benefits of minerals from the Dead Sea. The super chic colour cosmetics line ‘Center Stage’ features four products with packaging supplied by HCP.
NATURAL FINISH LONG WEAR POWDER BRONZER LUMINOUS EYESHADOW Glides onto the skin’s Silky, semi-glittery surface for a smooth and eyeshadow in ten long- radiant finish. lasting, radiant shades.
POWDER BLUSH NATURAL FINISH An ultra-fine, silky texture PRESSED POWDER which illuminates and An ultra-fine powder that awakens the complexion mattifies the complexion for for beautiful shine. satin-like texture.
Three compacts from the Radii Square Domed stock range (eyeshadow, blusher and pressed powder) have been decorated with a high gloss finish to the insert and a contrasting matt black base. The ultra-luxe champagne gold shiny metallised cover is completed with a screen printed logo to the cover’s front edge. A nude matt screen print logo has been applied to each compact mirror. Each pack features a black moulded dome, subtly enhancing the overall pack profile. THE EYES HAVE IT...
The NARS brand inspires self expression and imaginative artistry through an unexpected, no-rules philosophy of beauty. As one of the most influential image- makers in the world, François Nars’ creative vision and signature boundary- pushing approach brings high-fashion, high-style and forward thinking to beauty.
NARS promises ‘instant gratification in just one swipe’ with their upgraded range of single, duo and quad eyeshadows. Three all-new custom compacts are supplied by HCP with a sleek, sharp square profile that perfectly complements the brand’s signature minimalist aesthetic; exemplified with a tactile contrast of black soft touch spray and precise, white logo to the cover.
The compacts feature specially curated selections of buttery mattes and lustrous satins, electric pops of colour and glittering metallics. Pure pigments are suspended in an innovative liquid binding system to create rich, high-impact colour in just one stroke.
SS19 | 55 THE POWER OF COLOR
Recharge your batteries with THE POWER OF COLOR, an optimistic and proud vision of a 2019 spring bursting with energy. Created by Nicolas Degennes, the collection is inspired by the colours of the rainbow in a ‘Pop Attitude’ spirit.
PRISME BLUSH
Four shades featured in a pair of two-toned harmonies: the darker, matte shade is ultra-pigmented whereas the lighter variation is a pearlescent highlighter offering an almost wet effect. It softens the strongest colour or brings a radiant glow when the two shades are blended. Two associations are available in spring 2019: the limited edition Prisme Blush No.10 Power, which exudes energy reminiscent of the hue of orange shades; and Prisme Blush No.2 Love: like a bouquet of roses to say ‘I love you’.
Givenchy’s ‘Prisme Blush’ custom compact from HCP has a glossy black finish and chic profile, featuring the brand’s signature raised silver 4G logo and a premium chrome-effect silver stud push button. For a limited edition Spring Summer 2019 launch, the compact has been further customised with a faux leather top-plate decorated with an eye- catching red gradient spray and black logo.
56 | SS19 MAKEUP ESSENTIALS PALETTE
Givenchy’s new incredibly chic premium palette, perfect for travelling, offers a complete make-up routine for every moment of the day. Containing six shades of shimmering neutral eyeshadows, four flattering shades of lipstick, one iconic face powder with blush and concealer; this palette stands out as luxurious and versatile.
Housed in a contemporary rectangular customised palette from HCP, the black glossy finish and magnetic catch deliver a premium experience to the consumer. The Givenchy logo is highlighted with a silver embossed 4G on top and a debossed ‘Givenchy’ on the front edge of the cover; refining the palette with subtle yet iconic and luxurious codes.
SS19 | 57 A luxurious stock pack, with a satisfying magnetic closure and ultra-slim profile. Displayed with an array of entrancing shimmering finishes; capturing a spectrum of hues. An irresistible opulence and a new take on subtle shimmer and sparkle; perfect for limited edition or seasonal launches. The 8 well insert and applicator recess is beautifully enhanced with holographic foil. ASTROLIGHTS EYESHADOW PALETTE
A brand that is always hot on the trends, Ciaté have launched their ‘Astrolights ‘ eyeshadow palettes: a mix of hyper-real metallic shadows and ultra-smooth mattes with a special effect duo-chrome shade in a brand new innovative powder-gel formulation for fully pigmented eyeshadow looks.
The HCP stock Divine Palette has been re-imagined with a stunning opalescent effect, decorated with silver and rose gold stars and completed with a clear gel and white artwork. The custom insert has been specially developed for back-fill technology.
JEWELLED
Enhance eyes with dazzling jewel tones ranging from rosy peach to mulberry brown for a cranberry inspired look with a blue/pink duo-chrome central shade.
BURNT
Chocolatey browns and rust tones are matched with a green-gold duo- chrome shade in the centre for the ultimate bronzed goddess vibe.
SS19 | 59 GLITTER STORM EYESHADOW PALETTE
Prepare to be blown away by Ciaté London’s stunning new ‘Glitter Storm’ eyeshadow palette! Housed in the HCP stock Radii Square Grande Compact with a magical cascading glitter decoration to the cover and completed with a stunning gold logo and co-ordinating metallised finish to cover and base. The custom 9-well vac form insert is silver foiled and screen printed with eyeshadow names inspired by the beauty of the night-sky such as ‘Comet’, ‘Stargazer’ and ‘Interstellar’.
This incredible palette features a mix of next generation pressed glitter shadows, intensely pigmented soft mattes and molten metallics. Each wearable shade works alone for day or together for sparkling night looks.
The innovative fallout-free glitter eyeshadow formula gives intensely dazzling glitter pay-off and is ideal for layering matte and metallic shades, for eyes that catch the light.
“Makeup should be creative & beautiful. We don’t believe in rules.”
60 | SS19 “Enhance. Express. Experiment.”
GLITTER STORM LIPSTICK
Encased in pure glitter magic, Ciaté London’s ‘Glitter Storm Lipstick’ is a next generation metallic lipstick hybrid combining star-like pigments with a full colour base for 3-dimensional shade and shimmer like never before! Coated in glittering pigments for instant WOW, this lipstick is OTT on every level.
HCP’s stock Fusion Round Lipstick has been beautifully transformed with a feminine pale pink 3D Glitter decoration, completed with a white screen print logo to the base. The shiny silver A-shell and band perfectly complements the vibrant lipstick bullets; available in six shades with dynamic names such as ‘Elektra’, ‘Flash’ and ‘Spark’.
SS19 | 61 BEAUTIFUL BLENDS LUXURIOUS FOILS WITH GRADIENT EFFECTS
Mixing high shine with deep colour showcased on the new HCP stock Radii Rectangular Domed Midi Palette, this selection of special foils feature soft colour blends in rich jewel tones. A perfect decoration for adding finesse to prestige collections.
62 | SS19 PAPER PACK APPEAL | FULL COLOUR PRINTED DESIGNS
As more and more brands attract their customer base online, beauty packaging must no longer simply have shelf appeal, but be Instagram- worthy. With fast turnaround of collections and a need to communicate a brand-story via packaging artwork and colour, HCP’s paper packs are a versatile choice to reinvent a pack, season on season. Giving brands the opportunity to go to town with highly detailed graphics and vivid designs, this range of stock items enable full colour printing with special touches such as foils and spot UV to make logos pop.
Featuring: Fusion Glass Lip Gloss (full size, mini and super-mini), Fusion Sleek Lip Gloss (full size & mini), Paper Lipstick & Paper Fragrance Stick.
SS19 | 63 TREATMENT LIP COLOR TINT
Japanese cosmetics brand Rose of Heaven - Fortune (Kosé Cosmeport) has a highly feminine and fragrant brand identity with a collection comprising of products in various hues of rose pink, prettily decorated with their signature floral designs.
The Treatment Lip Color Tint provides a long lasting finish, with a moisturising yet non-sticky formula that melts gently onto the lips. The finish is a subtle yet lustrous tint of colour; giving lips a supple and line-free appearance. Nourishing ingredients include Shea butter with rose, sunflower, lavender and jojoba oils.
This decorative lipstick pack is a hybrid of the HCP stock Trendstick base and mechanism, giving a unique appearance with the addition of a custom cap. Finished with a rose pink shiny metallisation, the cap has a ridged design, enhanced with an ornate central band feature. The base displays a full-colour floral pattern, applied with heat transfer label.
The Treatment Lip Color Tint is available BABY BLOOMING FEMININE PINK RED PINK in three beautiful and feminine hues.
64 | SS19 GLITTER & GLOSS THINK PINK | 3D GLITTER
Glitter, glitter everywhere! That definitely seems to be the mantra of the make-up trendsetters through 2019 and beyond - whether for super-glam, disco-inspired lids or precious pouts. As holiday or limited edition launches continue to drive both fervent sales and brand engagement through exclusivity and highly desirable packaging, HCP’s multi- layered 3D Glitter finish adds incredible sparkling depth. Available in a wide range of shades, 3D Glitter can be applied all over a surface or in a more subtle gradient.
SS19 | 65 LIGHTWEAR LIQUID INK Ink of Elation believes that you can become someone else every time you are inspired, by allowing yourself the choice of being unique. The brand’s Lightwear Liquid Ink is the ideal product to create an individual look that speaks volumes, with twelve shades of silky formula. An ultra flexible, high performance liquid lipstick that leaves lips drenched in pigment, lasts all day and is smudge resistant and kiss proof.
The ever versatile Fusion Round Glass Mini Lip Gloss stock pack from HCP has been given an innovative make-over with a matt UV spray to the the cap and bottle, then creating a double heart design with laser-engraving. The vivid hues of the formulas are revealed from within the PETG bottle for an impactful take on shade ID. The stock doesfoot flocked applicator is a perfect choice to apply a thin layer of this highly pigmented liquid lipstick.
66 | SS19 CHIC | CONTEMPORARY | VERSATILE
The Square Jumbo Lip Gloss stock pack features a highly-engineered injection blow-moulded, thick-walled bottle for stylish appeal (OFC: 13.3ml). Ideal for lip gloss, concealer, highlighter & eye products. Manufactured in HCP Europe.
SS19 | 67 FUSION SLIM WAND
The HCP stock Fusion Slim Wand is re- imagined with an array of stunning rainbow glitter finishes. This 8.6mm cup slimstick has a longer profile and weighted base to enable precise and comfortable application; whether to the lips, cheekbones or as a concealer.
68 | SS19 ‘PALACE SERIES’ LIMITED EDITION LIPSTICK
This unique limited edition lipstick from Chinese luxury brand Pechoin has been developed with the company’s philosophy of balance and harmony; reinterpreting their inherited oriental aesthetics for the modern Chinese consumer.
The highly opulent custom lipstick is part of the brand’s ‘Palace Series’ collection; inspired by the ornate costumes and jewellery worn by aristocratic ladies of the ancient Chinese court. The intricate construction combines stunning jade-green panels with golden detailing, including an exquisite embossed bird motif. With a loop to the top, this antique- inspired design can also be worn as a hanging charm; fusing beauty and practicality.
Offset with a bold black anodised A-shell, the colours in the collection are primarily warm hues of cinnabar, ochre and coral with a semi-sheer glossy effect.
AVAILABLE IN HUES OF:
CINNABAR OCHRE CORAL
SS19 | 69 BAREPRO GLOW™ HIGHLIGHTER
BAREPRO Glow Highlighter by bareMinerals is more than just a highlighter. The versatile formula contains light-reflecting mineral pearls to create a veil of natural-looking luminosity when used alone as a highlighter, and can be used to transform the finish of liquid foundation, tinted moisturiser or skincare products by adding beautiful luminosity.
This light as air ‘bi-phase liquid’ is infused with oat sugar to instantly smooth the appearance of lines, while green lentil extract and bamboo extract smooth the appearance of pores and even out the texture of the skin. ‘Mineral lock’ technology prolongs wear for up to 16 hours.
With a beautifully minimalist design, the matt black textured ABS outer cap is supplied by HCP, with a PP inner cap.
FREE: WHIMSY: Warm pink-peach with duo-chrome pearls Violet pink with duo-chrome pearls FIERCE: JOY: Gilded copper with gold pearls Pale gold with icy pearls
70 | SS19 L’ESSENTIEL NATURAL GLOW FOUNDATION
Guerlain make-up reflects a unique creative daring that bares the hallmark of that inimitable chic French style. For almost two centuries, Guerlain has been in love with everything that beauty encompasses, creating ‘must-have’ products that reveal the beauty within each woman, without transforming her. The brand’s foundations aim to enhance the skin’s radiance, revealing beauty rather than concealing - free to tell its own story. Guerlain’s art lies in offering every woman the opportunity to reveal her individual beauty.
“Day after day, Guerlain strives to enhance women, all women. ”
This stunning and curvaceous foundation launch from this high-end Parisian brand features a custom cap that utilises HCP’s expertise and cutting-edge technology to realise a new luxury make-up cap.
HCP’s innovative moulding technology has enabled the realisation of a part with a heavy premium weight. The cap is finished with an ultra shiny, specialised metallisation
for a gold seamless appearance that is essential for the prestige market. A debossed logo to the top of the cap is the perfect tactile finishing touch; subtle branding that completes a highly distinctive aesthetic.
SS19 | 71 BEE CREAM
HCP is delighted to supply the Asian skincare brand Hanhoo with highly individual packaging for their ‘Bee Cream’; a nourishing and hydrating face cream that soothes delicate skin, smooths fine lines, enhances elasticity and adds brightness.
Presented in an eye-catching glossy white geometric custom jar, the complex design is inspired by the hexagonal shapes seen in a beehive. The double-wall construction has intricate hand- assembled facets, trimmed in gold to highlight the unique aesthetic and to bring a touch of contemporary luxury. The pack has a click closure for an ergonomic and premium feel while the hexagonal cap is edged in metallic gold with a coordinating hot foil logo.
72 | SS19 INCLUSIVE & DIVERSE CONCEALER PACKS FOR SHADE ID
HCP’s wide offering of stock packs give brands the opportunity to showcase their ‘diverse and inclusive’ range of concealer hues; a key trend across the face category in an era where skintones of all hues are celebrated. HCP’s stock concealer packs come in a variety of contemporary profiles and all feature a clear bottle to provide essential shade ID. With a multitude of different flocked applicators available, HCP have it covered.
TOP L-R: Radical Ultra, HCP-RUSI Square Jumbo BOTTOM L-R: MegaLips, Fusion Glass Ultra
SS19 | 73 RADICAL ULTRA A CONTEMPORARY PACK FOR CONCEALER SHADE ID
The highly versatile HCP stock Radical Ultra has a contemporary soft-square profile and the option to clear or opaque mould the base-button and thick-wall PETG bottle to offer shade ID. The pack has an OFC of 10.1ml and is compatible with a variety of flocked applicators to achieve the best make-up result.
APPLICATOR RECOMMENDATIONS FOR CONCEALER:
PEANUT
MINI BOWL
BALLET
PADDLE
FEATHER
74 | SS19 INFALLIBLE FULL WEAR CONCEALER
The new Infallible Full Wear Concealer from beauty leader L’Oréal is their highest coverage formula - available in a wide colour range of 25 shades to suit every skintone. The highly versatile product provides full coverage with a flawless matte finish. As a multi-use formula, the product can be used to conceal imperfections while doubling as a contour/highlight product by selecting a shade 1-2 shades deeper to contour and 1-2 shades lighter to highlight and brighten.
“Shape, Cover, & Contour. Full Coverage Concealer.”
The extra large HCP stock Mega flocked applicator provides maximum coverage in one stroke to cover under-eye circles,
skin imperfections and discolouration.
The 15mm Mega Jumbo HCP stock pack features a bold geometric design to the cap, applied via heat transfer label with a silver metallic layer to add extra style and reflectivity to the contemporary aesthetic.
The PP bottle (OFC:18.7ml) also features a two-colour heat transfer label to display the simple typographic branding.
SS19 | 75 MINI BUT MIGHTY THE RADII 15ML MINI TOTTLE
As the trend for customisable products for the face continues to grow, HCP’s 15ml stock Tottle is an ideally sized pack that is perfect for pigment drops, highlighters, primers or any product that is designed to be mixed with another skincare product to achieve a bespoke result. Also available in a 30ml size.
06 05 MID PEACH LIGHT 01 04
GLOW
SAND
02 ROSE 03
76 | SS19 CONTOUR QUEEN A VERSATILE DOUBLE-ENDED TWIST-UP STICK
This full sized 12.7mm cup double-ended twist-up stick can be adapted for use within a variety of product categories including lips and face. For the face, it would be an ideal choice as a contouring product; or twist-up highlighter and blush combination.
SS19 | 77 TREND HIGHLIGHTS
CREATIVE FINISHES & DECORATION
DIGITAL PRINTING The Radii Rectangular Midi Domed Palette (97U) is a new stock item featured in the ‘Palm Beach’ trend digitally printed with vivid full colour graphics. This is a print process ideal for smaller quantities, speed-to-market and to achieve multi-coloured designs with a high level of detail.
FLIPTONE & DIGITAL PRINTING Digital printing is a fantastic option to apply full colour graphics. In ‘Dolce Disco’ the new stock pack Radii Round Domed Pressed Powder (98K) features naturally matt digitally printed artwork that has been enhanced by a fliptone spray. This combination has added a subtle pearlescence to the design that lifts the overall look and is perfect for brands who can’t resist a hint of sparkle!
78 | SS19 GLITTER SPRAY The desire for the ultimate twinkling finish shows no sign of abating, so HCP are always looking for new and interesting ways to apply glitter to a pack. Here, the pink glitter spray has been applied to the double-walled HCP- RUSI lip gloss in ‘Dolce Disco’ (VK183/ FL185) to achieve a layered effect to the pack,
further enhanced with a gold foil pattern.
RADIUS PRINTING The cute Radical Mini Lipstick and Radii Square Lip Gloss in ‘Palm Beach’ each feature a creative printing technique to the cap: a brightly coloured screen printed stripe along the vertical radius. For ‘Palm Beach’ two colours have been applied to opposite edges for a fun touch.
HOLOGRAPHIC EFFECT ON ALUMINIUM Colour-flip or interference finishes are still hot property; here the Magnum Slim Full Size Lipstick has been anodised with a pink or clear holographic spray on top. The combination of the cool touch of aluminium with this mesmerising finish will provide a packaging experience like no other!
SS19 | 79 HEDONISTIC | SPARKLING | GLAMOROUS
SPRING SUMMER 20 TRENDS FASHION & BEAUTY ICONS OF STUDIO 54
1970S DISCO & PURE HEDONISM
MIRROR-SHINE, SEQUINS & CANDY-COLOUR OPALESCENT
BRIGHTLY COLOURED GLITTER & SUGAR SWEET HUES
LENS FLARE, BLURRY TWINKLES & MOTION BLUR
INSPIRED BY DAVID BOWIE, JERRY HALL, GRACE JONES & DEBBIE HARRY
CLOSE UP LAYERED IMAGERY OF EYES & LIPS
GLITTER BALLS & NEON TUBE SIGNAGE
TONES OF PINK, LILAC, GOLD & SILVER
FEMININE YET FLAMBOYANT GRAPHICAL | HYPER-REAL | FUN-LOVING
SPRING SUMMER 20 TRENDS RETRO MIAMI BEACH MEETS MEMPHIS STYLE
NEONS & PASTELS COLLIDE
A HIGHLY GRAPHICAL AESTHETIC
SUMMER MOTIFS: SUN, PALMS, FRUIT & BEACH PARAPHERNALIA
BOLD COLOUR COSMETICS LOOKS WITH BRIGHT EYES
ART DECO LOGOS & COLOUR BLOCKING
CONTRASTING COLOURS UNDERPINNED BY BLACK & WHITE
FLAT APPLICATION OF OVERSIZED GRAPHICS
NEON GRADIENT COLOUR BLENDS FOR A HYPER-REAL SUNSET
HIGH GLOSS VS MATT FINISHES FLUTED COLLECTION
A PREMIUM COLLECTION OF STOCK PACKAGING WITH AN ELEGANT FLUTED AESTHETIC
WWW.HCPACKAGING.COM