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Givenchy Exudes French Elegance at Expo Classic Luxury Brand Showcasing Latest Stylish Products for Chinese Customers

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Givenchy Exudes French Elegance at Expo Classic Luxury Brand Showcasing Latest Stylish Products for Chinese Customers 14 | FRANCE SPECIAL Wednesday, November 6, 2019 HONG KONG EDITION | CHINA DAILY Givenchy exudes French elegance at expo Classic luxury brand showcasing latest stylish products for Chinese customers This lipstick is a tribute and hom­ Givenchy has made long­standing age to the first Rouge Couture lip­ ties with China and a fresh resonance stick created by Hubert James Taffin in the country. The Mini Eden bag (left) de Givenchy, which had a case and Mini Mystic engraved with multiples 4Gs. History of style handbag are Givenchy’s Thirty years after Givenchy Make­ The history of Givenchy is a centerpieces at the CIIE. up was created, these two shades also remarkable one. have engraved on them the same 4Gs. The House of Givenchy was found­ In 1952, Hubert James Taffin de ed by Hubert de Givenchy in 1952. Givenchy debuted a collection of “sep­ The name came to epitomize stylish arates” — elegant blouses and light elegance, and many celebrities of the skirts with architectural lines. Accom­ age made Hubert de Givenchy their panied by the most prominent designer of choice. designers of the time, he established When Hubert de Givenchy arrived new standards of elegance and in Paris from the small town of Beau­ launched his signature fragrance, vais at the age of 17, he knew he want­ L’Interdit. ed to make a career in fashion design. In 1988, Givenchy joined the He studied at the Ecole des Beaux­ LVMH Group, where the couturier Arts in Versailles and worked as an remained until he retired in 1995. assistant to the influential designer, Hubert de Givenchy passed away Jacques Fath. in March 2018. Following spells with Robert Today, as artistic director of Giv­ Piguet and Lucien Lelong, he went enchy women’s and men’s ready­to­ on to collaborate with Elsa Schiapa­ wear, haute couture and accessories, relli in 1947, when his distinctive col­ Clare Waight Keller is building on the orful separates attracted notice. In couturier’s love of grace and exquisite 1952, Hubert de Givenchy founded tailoring with a forward­looking style his own label. Bettina Graziani, a that speaks to a sophisticated interna­ famous supermodel of the time, was Headquarters of the House of Givenchy in Paris. The company is tional audience. closely associated with the house’s being presented at the ongoing second China International Import early days. She looked after the press Kennedy, wife of the 35th president of Expo in Shanghai. PHOTOS PROVIDED TO CHINA DAILY and opened the very first show wear­ the United States, John F. Kennedy — ing what would become the “Bettina” Givenchy designed the outfits she blouse. Hubert de Givenchy truly wore for the state visit to France in By YUAN SHENGGAO stroke. Crafted in calfskin and innovated with this collection, main­ 1961, also Princess Grace of Monaco, suede, the Mini Mystic handbag ly showing separates using shirting, the Duchess of Windsor, Greta Garbo As China and France celebrate the illustrates Givenchy’s leatherwork­ a raw cotton which looks like toile. and Lauren Bacall. Givenchy was one 55th anniversary of the establish­ ing savoir­faire with handmade When a friend working with the of the first haute couture designers to ment of diplomatic relations details and a silky gold­tone dou­ movie studios asked Hubert de Giv­ attach high importance to ready­to­ between the two countries this year, ble­G clasp. enchy to receive “Miss Hepburn” for a wear collections. the House of Givenchy, a renowned The Mini Eden bag, also in red, is fitting in 1953, he expected to see Luxury group LVMH acquired the French luxury brand in haute cou­ being presented at the booth too. Katharine Hepburn, the American House of Givenchy in 1988, but ture, ready­to­wear, cosmetics and The booth is decorated in the actress. When the door opened, it was Hubert de Givenchy remained at the fragrances, together with its parent style of Paris haute couture salons. Audrey Hepburn, a waif­like young helm for several more years. The cou­ company LVMH Group, is taking It is white and black, and features woman just starting out in cinema. turier took his final bow after a fare­ part in the second China Interna­ classic French decorative elements From this encounter stemmed the well collection in 1995, and then tional Import Expo in Shanghai. and a latex­like finish. The design timeless Givenchy style of simple yet devoted himself to other interests, The company, also a long­term was inspired by the brand’s Fall­ elegant clothes with clean lines. Giv­ particularly antiques. friend to Chinese consumers, is Winter 2019­20 Haute Couture enchy dressed Audrey Hepburn not All the Givenchy haute couture bringing its premium products to the show. only for such movies as Sabrina and creations are hand­produced by the ongoing CIIE. Complementing the Mini Mystic Breakfast at Tiffany’s, but also off­ atelier, an expert team of highly expe­ Its centerpieces at CIIE include and Mini Eden handbags, Givenchy screen. She was the designer’s muse rienced artisans. the Mini Mystic handbag in red and Parfums is presenting exclusive Givenchy’s iconic makeup products and close friend until her death, Givenchy, with its various premi­ miniature size, which honors makeup products for the festive are being showcased at the CIIE: some 40 years later. um products, is bringing new vitality founder of the brand, Hubert season, as well as a range of red Prisme Libre Loose Powder; Hubert de Givenchy counted many to the Chinese market. Joining the James Taffin de Givenchy, who shades from its iconic lipstick col­ Red Lights Palette; other celebrities among his most val­ CIIE will become another milestone liked to sign his sketches with a red lection. Rouge Interdit Lipstick. ued clients, among them Jacqueline for the brand in China. The section is sponsored by the House of Givenchy..
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