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MEDIA PACK 2021 Fashion Language FRENCH Opinion MUSIC UNIQUE Tradictionsart MEDIA PACK 2021 Fashion Language FRENCH Opinion MUSIC UNIQUE tradictionsART LITERATURE VIVRE DE ART economy CULTURE Overview: Founded in 1943, France-Amérique is the only bilingual French-English publication in the United States. Every month, the France-Amérique print magazine offers a compilation of portraits, reports, essays, and interviews to inspire thought and debate, combined with an elegant design and high-quality images. The publication analyzes French life and art de vivre, and offers a unique connec- tion to the French cultural scene in the United States. Thanks to its bilingual format, France-Amérique attracts students of French and English who use the magazine to improve their written comprehension in both languages. OUR COVERSSince the New Year, France-Amérique cover is created by French artist Léa Morichon who creatively adapts an editorial theme from each edition into an artistic cover illustration. CONTENT Each month, readers will find: Insertions: School Guide: NEWS France-Amérique publishes a bi-annual School Guide, COME ON OUT highlighting the latest trends and advancements in French education in the U.S, as well IDEAS as a comprehensive listing of bilingual schools around the BUSINESS country. FASHION TV5MONDE Guide: Each print issue features LIFESTYLE the TV5MONDE Guide, highlighting the channel’s BON APPETIT entire content. CULTURE LANGUAGE UNKNOWN FRANCE JULIO LE PARC The Perrotin gallery presents Julio Le Parc, an exhibition of works by the Paris-based Argentine modernist, a pioneer of kinetic and op art FRENCH CULTURAL EVENTS IN NORTH AMERICA keenly interested in the dynamic between a work and its viewer. April 23 through June 27 at Perrotin in NYC; perrotin.com. BY TRACY KENDRICK School Guide: COME ON OUT NIKI DE SAINT PHALLE Niki de Saint Phalle: Structures for Life displays sculptures, works on paper, jewelry, and other items highlighting the interdisciplinary approach and activism of the French-American artist (1930-2002), known for her exuberant, larger-than-life aesthetic. April 5 through Sept. 7 at MoMA PS1 in Long Island City, NY; moma. org/ps1. 1 4 SPRING / SUMMER 2020 © Julio Le Parc/ADAGP, Paris, 2020/ARS, New York Niki de Saint Phalle, Interior view of The Empress, Tarot Garden, MONET Garavicchio, Italy. © Peter Granser/2020 Fondazione Il Giardino dei AND BOSTON Tarocchi DORA MAAR Boston’s Museum FRENCH EDUCATION Dora Maar gives one of Picasso’s most famous muses of Fine Arts cele- SIGNAC AND THE INDÉPENDANTS her due as an artist in her own right, surveying an th oeuvre that varies from unsettling Surrealist pho- brates its 150 Showcasing a vast private collection never before tomontages to abstract landscape paintings. April anniversary with exhibited in its entirety, Paris in the Days of Post- 21 through July 26 at the Getty Center in Los Angeles, Monet and Boston: Impressionism: Signac and the Indépendants features more CA; getty.edu. Lasting Impression, than 100 paintings by the title artist, as well as some offering visitors 400 other pieces by Monet, Dufy, Redon, Lautrec, Dora Maar, Untitled (Man Looking Inside a Sidewalk Inspection a rare chance Gauguin, and many more. March 28 through Sept. 27 Door), 1934. © Kris Graves/2020 Artists Rights Society, New to view all 35 of at the Montreal Museum of Fine Arts in Quebec, Canada; York/ADAGP, Paris Digital Image its oil paintings mbam.qc.ca. by the master of Giverny. April 18 through Aug. 23 at the Museum of Fine Arts, Boston, MA; mfa.org. Claude Monet, Rouen Cathedral, Façade, 1894. © MFA, Boston SURREALIST PHOTOGRAPHY Assembling works by talents as varied as Eugène Atget, Man Ray, and Cindy Sherman, Photography and the Surreal Imagination explores how artists have used a medium unparalleled in its documentary capacity to Paul Signac, Juan-les-Pins Evening, 1914. © Maurice Aeschiman/MBAM upend the way we see the world. Feb. 5 through June 14 at the Menil Collection in Houston, TX; menil.org. George Platt Lynes, Untitled, 1941. © George Platt Lynes Estate GUIDE 8 FRANCE-AMÉRIQUE APRIL 2020 5 9 LEARNING IN FRENCH: A GUIDE TO FRENCH EDUCATION IN THE U.S. Dans les The psychedelic Sixties LIFESTYLE Erté never finished his contract. Held back by impossible années 1960, deadlines and arguments with actresses, he decided to return to France. His sumptuous cinema and theater crea- les“ hippies donneront tions set a precedent in the United States, but Erté fell on hard times in the late 1930s. The artist was penniless after the recession. His shows were stopped one after another, à l'artiste une and no one bought his work. He sold his house, dismissed his servants, and moved to a small apartment in Boulogne- seconde jeunesse. Billancourt, west of Paris. In a turn of events, the hippies gave the aging artist a new lease on life. His arabesques and mythological figures were rediscovered in the 1960s, and the psychedelic move- „ ment used them as inspiration for concert posters for the Les années psychédéliques Jefferson Airplane, the Grateful Dead, and Janis Joplin. Erté ne terminera pas son contrat. Délais intenables, The Art Deco movement was enjoying a major comeback. disputes avec les actrices, l’artiste bridé préfère rentrer en In 1967, the year of the Summer of Love, an Erté retros- France. La richesse de ses créations pour le cinéma et le pective was held at the Grosvenor Gallery in New York, théâtre fera école aux États-Unis, mais lorsque s’achèvent and the Met bought all 170 works before the exhibition les années 1930, Erté est sur le déclin. Au lendemain de la opened! récession, l’artiste est ruiné. Ses spectacles s’arrêtent les uns Erté was back on top. The artist finished his Alphabet, après les autres, ses œuvres ne se vendent plus. Il vend sa a collection of illustrated letters he had started in 1927, maison, congédie ses domestiques et s’installe dans un petit designed the show for the Montreal Expo 67, and made a appartement à Boulogne-Billancourt. triumphant return to theater by dressing dancers Ginger Les hippies donneront à l’artiste vieillissant une seconde jeu- Rogers and Zizi Jeanmaire. The centerpiece of the col- nesse. On redécouvre dans les années 1960 ses arabesques lection sold at the Met Store is an homage to the French et ses figures mythologiques : le mouvement psychédélique cabaret icon: a gold-plated necklace set with 99 Swarovski s’en inspirera pour dessiner les affiches qui invitent aux crystals (225 dollars) in a succession of openwork fans and concerts de Jefferson Airplane, du Grateful Dead, de Janis palmettes. A double reference to Ancient Egypt and the Joplin. Le mouvement Art déco est en pleine résurgence. Art Deco movement. Erté would have approved. ■ En 1967, année du « Summer of Love », Erté fait l’objet d’une rétrospective à la Grosvenor Gallery de New Angel Harpist in Blues, décor pour la revue Rhapsody in Blue à l'Apollo Theatre, York : le Met achètera les 170 œuvres avant-même New York, 1926. Angel Harpist in Blues, a design for the revue Rhapsody in Blue at the Apollo Theatre, New York, 1926. © Sevenarts Ltd l’ouverture de l’exposition ! Erté est de retour au sommet. L’artiste achèvera son Alphabet, un ensemble de lettres illustrées commencé en 1927, dessinera le spectacle de l’Exposition universelle de Montréal et fera son grand retour sur scène en habil- lant les danseuses Ginger Rogers et Zizi Jeanmaire. La pièce maîtresse de la collection vendue à la boutique du Met est dédiée à la meneuse de revue française : un collier en or pavé de 99 cristaux Swarovski (225 dol- lars), succession d’éventails et de palmettes. Une double référence à l’antiquité égyptienne et au mouvement Art déco. Erté aurait apprécié. ■ Erté et l'actrice Carmel Myers dans le costume de paon qu'il lui a dessiné pour le film Ben-Hur en 1925. Erté and actress Carmel Myers wearing the peacock costume he designed for her for the film Ben-Hur in 1925. © Sevenarts Ltd 28 FRANCE-AMÉRIQUE MARCH 2020 MARCH 2020 FRANCE-AMÉRIQUE 29 CULTURE JR, The Chronicles of New York, 2018-19. © JR-art.net TV5MONDE Guide: April 2020 Issue 305 The Guide Valérie Belin, Lady Inpainting, 2019. © Valérie Belin 48 FRANCE-AMÉRIQUE APRIL 2020 APRIL 2020 FRANCE-AMÉRIQUE 49 Puzzle with Sagamore Stévenin & Elsa Lunghini Friday, April 17 at 8:30 p.m. (ET) Info Interview Film Le 23h Notre-Dame de Paris, l'épreuve des siècles Discount Everyday at 10:30 p.m. (ET) Emmanuel Blanchard - Director Sunday, April 19 at 8:30 p.m. (ET) OUR 60% 40% READERS Female Male 70% 120,000 95% Avid travelers Total Readership Culture ARE Travel to France on average Are interested in museums once a year for business and exhibitions and/or leisure $150,000 59% France-Amérique is distributed to its subscriber Average household Education Post-graduate degree base and to its partners at French embassies, income Air France Lounges, Sofitel hotels, French con- sulates, French-American organizations, and prestigious targeted events in the U.S. and France. 70% 30% Americans French or French Americans Our advertisers have included: Air France • Atout France • Sofitel • Alliances LEVEL OF FRENCH Française • Corcoran • LWMH • Moulin Rouge • Galeries Lafayette • Pernod Ricard • Van Cleef & Arpels • Champagne Louis Roederer • TV5MONDE • Le Petit Marseillais • Banque 71% 18% Transatlantique • American Friends of the Louvre advanced intermediate • National Gallery of Art • Albertine • Croisi Europe • Heavenly Spirits • Jade • Ladurée • 11% Delsey beginner PRESTIGIOUS FRENCH EMBASSIES: TARGETED EVENTS: • Washington, D.C. • Film festivals • French Cultural Services, NY • Gastronomy festivals • Albertine,
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