Kenzo Men's Collection

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WHAT’S NEW NEW LAUNCHES L’AMY AMERICA: Kenzo Men’s Collection POWER TO THE PATTERN ’Amy America introduces the launch of Kenzo Eyewear in the U.S. The men’s collection consists of nine styles designed for 25- to 50-year-olds who love bold styling and adventure. All frames are made in France and feature exclusive Kenzo patterns, an L energetic mix of colors and materials. The brand’s trademark of spontaneity and fun is perfectly captured and illuminated by this collection with its fresh attitude and respect for its innovative heritage. —Patrisha Holly Zabrycki PHILOSOPHY: “The Kenzo eyewear collection brings together Parisian influ- ences with Japanese culture and melds fun prints and textures with the resulting collection ideal for the male customer seeking a unique, contemporary, KENZO exclusive design,” says Cheryl Canning, 4171 marketing manager. MARKETING: Merchandising materials include countercards, one- and three- place displays, as well as banners. PRICE POINT: $$$$ CONTACT: For additional information, (800) 243-6350 contact L’Amy America, ; KENZO website: www.lamyamerica.com 4164 IN SIGHT Founded in 1970 as Jungle Jap, a boutique in Paris at Galerie Vivienne where the founder Kenzo Takada sold his handmade women’s collection, Kenzo debuted its first men’s ready-to-wear collection in 1983, and its kids and home collections in 1987, followed by fragrances in 1988. In July 2011, Carol Lim and Humberto Leon, founders of the Opening KENZO Ceremony fashion retail stores and private 4167 label collection were appointed creative directors of Kenzo. Using the brand’s DNA, the duo has given Kenzo their take on the revolutionary spirit with which the brand was founded. September 2015 20/20 • 111.

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