THE CHERRY ON TOP BEAUTY REPORT
JULTHE CHERRY ON TOP REPORT July2019 2019, Color Cosmetics 1 A letter from our founders-
With July marking Earth's hottest month on record, we're all just looking for ways to keep our cool anyway we can. For some, that might mean locking yourself in a deep freezer until further notice, but for others it meant picking up some ice cream-scented eyeshadow (pg. 8), stocking up on powders and primers to keep sweat in check (pg. 9), and packing on the bronzer to fake that sunbaked glow even if you've spent all summer chilling in the A.C. (pg. 7)
The thirteenth edition of the Cherry On Top Report dives into all of this and more, breaking down the official intent rankings for color cosmetics brands, products, and product attributes for July 2019.
With Love, Cherry Pick
THE CHERRY ON TOP BEAUTY REPORT July 2019, Color Cosmetics
Justin Stewart [email protected]
Melissa Munnerlyn [email protected]
Gio ‘Tony’ Chiappetta [email protected] This Month's Beauty Hot Takes Consumers want to make that summer glow last Pg. 7
ColourPop capitalizes on their customers' sweet tooth Pg. 8 Buyers want to look dewy, not drenched Pg. 9 Buxom pumps up its ratings by capitalizing on its niche Pg. 10
THE CHERRY ON TOP REPORT July 2019, Color Cosmetics 3 Request a free report for any beauty category.
THE CHERRY ON TOP REPORT March 2019, Color Cosmetics 4 Introducing the next generation of business metrics. Big ideas, simplified and made accessible.
Every single day, the masses of beauty consumers on social media comment on tens of thousands of images and videos containing beauty products, saying things like I WANT THIS and NEED!!! Consumers are *literally* telling brands what products they want.
At Cherry Pick, we track nearly every single beauty product on the planet and believe that measuring this engagement, valuable expressions of intent to purchase products, is the key to unlocking the true value of social media.
POPI Score POPI The relative % of intent to purchase a Pronounced "poppy" specific product across social media (i.e., market share).
POPT Score POPT The relative % of images and videos Pronounced "popped" posted with a specific product across social media (i.e., spend on social).
THE CHERRY ON TOP REPORT June 2019, Color Cosmetics 5 TOP 10 BRANDS: COLOR COSMETICS Based on consumer intent across social media for the month of July 2019.
– #1 ColourPop Cosmetics 15.81% 3.06% ↑5 #2 Huda Beauty 6.19% 1.14% ↑6 #3 Benefit Cosmetics 5.15% 2.77% ↓3 #4 Anastasia Beverly Hills 4.61% 2.63%
↑1 #5 Kylie Cosmetics 4.16% 1.82%
↓2 #6 Too Faced 3.70% 1.97%
↓2 #7 Fenty Beauty by Rihanna 3.09% 2.03%
– #8 Tarte 3.02% 1.41%
↑52 #9 Buxom 2.10% 0.36%
↓7 #10 Jeffree Star Cosmetics 2.08% 1.00%
POPI Score - The relative % of intent to purchase a specific product across social media (market share). POPT Score - The relative % of images and videos posted with a specific product across social media (spend on social).
THE CHERRY ON TOP REPORT July 2019, Color Cosmetics 6 TOP RANKINGS: CHEEK Based on consumer intent across social media for the month of July 2019.
TOP BRANDS TOP ATTRIBUTES
↑3 #1 Benefit Cosmetics Cheek 9.71% 4.52% Palette #1 Claim Cruelty free ↑1 #2 Nars #1 Benefit Long-wearing 9.31% 1.31% #1 Finish Shimmer #1 Formulation Pressed ↑2 #3 Fenty Beauty by Rihanna 7.49% 3.51% #1 Key Ingredients Shea
↓2 #4 ColourPop Cosmetics 7.41% Bronzer 2.28% #1 Claim Cruelty free #1 Benefit Long-wearing ↑6 6.49% #5 Too Faced 1.72% #1 Finish Shimmer #1 Formulation Pressed #1 Key Ingredients Glycerin
TOP PRODUCTS
#2 #3 #4 #5 Hoola Matte Sun Stalkr Fruit Cocktail 3D Highlighter Bronzer Bronzer Too Faced Palette Benefit Fenty Beauty Huda Beauty Cosmetics
#1 HOT TAKE Consumers want to make that summer glow last Bronzing Powder Buyers are keeping that glow going by stocking up on bronzers which Nars dominated the top three spots on the top product list for July. While Fenty made serious inroads since the launch of their Sun Stalkr product back in April, customers are still going back to the classics they already know and love by Nars and Benefit.
THE CHERRY ON TOP REPORT July 2019, Color Cosmetics 7 TOP RANKINGS: EYE Based on consumer intent across social media for the month of July 2019.
TOP BRANDS TOP ATTRIBUTES
– #1 ColourPop Cosmetics Eyeshadow 27.35% 4.86% #1 Claim Cruelty free #1 Benefit Long-wearing ↑5 #2 Benefit Cosmetics #1 Finish Metallic 8.19% 4.50% #1 Formulation Cream-to-Powder #1 Key Ingredients Sunflower ↓1 #3 Anastasia Beverly Hills 6.01% 4.75% Mascara ↑2 #4 Lilly Lashes #1 Claim Cruelty free 4.14% #1 Benefit Volumizing 3.47% #1 Finish Satin – #5 Too Faced #1 Formulation Liquid 4.07% 1.78% #1 Key Ingredients Carnauba
TOP PRODUCTS
#2 #3 #4 #4 Precisely, My 3D Mink Creme Gel Damn Girl Brow Pencil Lilly Lashes Liner Mascara Benefit ColourPop Too Faced Cosmetics Cosmetics
#1 HOT TAKE ColourPop capitalizes on their customers' sweet tooth Super Shock Shadow ColourPop held steady at the number one spot on the Eye Top Brands list ColourPop Cosmetics this month thanks to a creative and smartly-timed collaboration with Halo Top Creamery. The cosmetics company came up with the next best thing to a sundae to help curb your ice cream craving, packaging their eyeshadows in mini cartons and scenting them to match the flavors they're named after.
THE CHERRY ON TOP REPORT July 2019, Color Cosmetics 8 TOP RANKINGS: FACE Based on consumer intent across social media for the month of July 2019.
TOP BRANDS TOP ATTRIBUTES
↑6 #1 Huda Beauty Tinted 11.32% 2.03% Moisturizer #1 Claim Dermatologist tested ↑9 #2 Make Up For Ever #1 Benefit Hydrating 8.60% 2.22% #1 Finish Dewy #1 Formulation Cream ↓2 #3 Tarte 7.38% #1 Key Ingredients 2.30% Jojoba Oil
↑30 #4 Smashbox Face Primer 5.81% 1.13% #1 Claim Oil-free #1 Benefit Long-wearing – #5 Fenty Beauty by Rihanna 5.45% #1 Finish Matte 2.99% #1 Formulation Balm #1 Key Ingredients Coconut
TOP PRODUCTS
#2 #3 #4 #5 Vanish Easy Bake Base Tape Ultra HD Seamless Loose Hydrating Foundation Finish Foun- Powder Primer Fluid dation Stick Huda Beauty Tarte Foundation Hourglass Make Up For Ever #1 HOT TAKE Buyers want to look dewy, not drenched Photo Finish Oil & With the humidity of summer in full effect, customers are pivoting from foundation and concealer to primers and powders that will keep it all in Shine Control Primer place, like Smashbox's Photo Finish Oil & Shine Control Primer which took this Smashbox month's #1 product spot in the Face category. The desire to stop sweat in its tracks can also be seen in the list of Top Attributes buyers are looking for, including tinted moisturizer with a dewy finish and face primer that's long- wearing with a matte finish.
THE CHERRY ON TOP REPORT July 2019, Color Cosmetics 9 TOP RANKINGS: LIP Based on consumer intent across social media for the month of July 2019.
TOP BRANDS TOP ATTRIBUTES
↑4 #1 ColourPop Cosmetics Lip Balm 10.51% 2.81% #1 Claim Paraben-free #1 Benefit Hydrating ↑2 #2 Kylie Cosmetics #1 Finish Shimmer 10.36% 4.13% #1 Formulation Balm #1 Key Ingredients Vitamin E ↑17 #3 Buxom 9.33% 0.93% Lip Gloss ↓1 #4 Huda Beauty #1 Claim Cruelty free 9.01% #1 Benefit Hydrating 0.87% #1 Finish Shimmer ↑3 #5 Charlotte Tilbury #1 Formulation Liquid 4.41% 2.65% #1 Key Ingredients Peptides
TOP PRODUCTS
#2 #3 #4 #5 Ultra Glossy Liquid Lip Strobe Velour Liquid Lip Lipstick Huda Beauty Lipstick ColourPop Anastasia Jeffree Star Cosmetics Beverly Hills Cosmetics
#1 HOT TAKE Buxom pumps up its ratings by capitalizing on its niche Full Force Plumping Buxom surged up the charts this month thanks to the launch of their Full Force Plumping Lipstick in July. The brand jumped 52 spots to come in ninth Lipstick on the list of Top Color Cosmetics Brands, 17 spots to the number three spot Buxom on the Lip Top Brands list, taking the top product spot as well. Buxom is one of the only lipstick brands that consistently incorporates plumping agents into its product, which has clearly created strong loyalty amongst customers looking for that benefit.
THE CHERRY ON TOP REPORT July 2019, Color Cosmetics 10 Who are we?
Cherry Pick is a next-gen product intelligence suite that uses the latest in AI and machine learning to understand consumer comments on social media.
COT monthly reports can provide metrics to support awareness and engagement KPIs for specific products or collection launches.
If you are a manufacturer, brand, retailer, influencer or agency looking for a sample of our custom reporting and insights; please email us at [email protected].
THE CHERRY ON TOP REPORT July 2019, Color Cosmetics 11 Email us with any suggestions or requests on how to take this report to the next level. We read every email, and we’d love to hear from you. And please feel free to share this pdf!
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