ISSELB 2016 Preshow Brochur

beautyprofessional association

January 30 - February2016 1 air by 2015 NAHA Winner Lauren Moser LONG BEACH CONVENTION CENTER H LONG BEACH, CA

Back for 2016

PROFESSIONAL BEAUTY ASSOCIATION PRESENTS

EXPERIENCE THE BIGGEST AND BEST BEAUTY EXPO ON THE WEST COAST Join the Professional Beauty Association (PBA) for the

InternationalTHE BIGGEST Salon AND BEST andBEAUTY SpaEXPO ONExpo THE WEST 2016 COAST

THE INTERNATIONAL SALON AND SPA EXPO (ISSE) RETURNS TO LONG BEACH, CALIFORNIA FOR THREE DAYS OF TOP-NOTCH EDUCATION, HANDS-ON COMPETITIONS AND MORE!

The Hottest Professional Education For Everyone Tools & Products Choose from a variety of professional education Shop and save on the hottest brands and the industry’s sessions in Hair, Nails, Skin and Business, including leading professional tools and products from across the a line-up of Hands-On Hair, CIDESCO Section USA world on the ISSE Long Beach show floor. and Student & Early Professional classes.

The Ultimate Beauty Experience Competitions Be inspired by creative stage presentations and Compete with the best and showcase your skills in runway shows produced by beauty icons from all Barber, Hairstyling or Nail Competitions. See pages across the industry. These events take place on ISSE 47 & 49 for details. Long Beach stages and throughout the show floor.

Experience the peacefulness of the EstheticsAmerica & Wellness pavilion, designed specifically for skin and wellness professionals. The line-up includes CIDESCO Section USA and complimentary skin education.

ISSE Long Beach is open to licensed beauty professionals and welcomes:

• Barbers • Cosmetologists Manufacturers, manufacturer representatives and • Estheticians distributors are NOT eligible to attend this show unless they • Make-up Artists are members of the Professional Beauty Association (PBA). • Massage Therapists All attendees are required to show proof of a current license • Nail Technicians and a photo ID before entering the show. See Page 62 for a • Salon/Spa Owners and Managers list of accepted credentials. • Students and Instructors 2 ISSE LONG BEACH 2016 DATES AND TIMES Saturday, January 30: 1:00pm - 6:00pm Sunday, January 31: 9:00am - 6:00pm What’s Inside Monday, February 1: 9:00am - 5:00pm

7 Stage Presentations ISSE LONG BEACH 2016 Hands-On Workshops EXPO TICKET PRICES 17 Hair Save up to $30! 27 Nails NEW FOR 2016 - ISSE PASSPORT* GET UNLIMITED ACCESS TO THE SHOW Complimentary Education Advance Price through midnight 1/3/16 28 Hair PBA Members - $30 Non Members - $60 34 Nails Regular Price effective 1/4/16 37 Skin, Massage & Wellness PBA Members - $42 39 Business Non Members - $85 41 Student & Early Professional Education SATURDAY ONLY* 43 Exclusive Education Advance Price through midnight 1/3/16 47 Competitions PBA Members - $20 Non Members - $40 50 Show Floor Map Regular Price effective 1/4/16 51 Exhibitors PBA Members - $32 56 CIDESCO Section USA Education Non Members - $65 59 Hotel & Travel *Excludes Paid Events 60 Purchase Tickets 62 Show Policy

See page 60 for details.

PBA Members Receive Discounts & Benefits to ISSE! Save Money! Individual members and each Benefit Recipient of PBA Business members may purchase one show ticket at 50% off. Memberships must be active on date of purchase and start at just $50. Plus, members enjoy discounts on paid education. Visit probeauty.org/join for more information.

VIP Treatment! PBA members enjoy access to the exclusive PBA Member Lounge located on the show floor. The lounge offers complimentary refreshments and snacks, free internet access, networking opportunities and VIP amenities.

Extra Savings on the Show Floor! The PBA Member-to-Member Program gives PBA member exhibitors a chance to offer exclusive discounts to fellow PBA member attendees! Pick up your member lanyard at the PBA booth and take advantage of these amazing deals at ISSE Long Beach! See probeauty.org/isselb for details.

3 2016 ISSE PreShow Ad PRESS.pdf 1 9/30/15 2:41 PM

at International Salon & Spa Expo Long Beach, CA Jan. 30 – Feb. 1, 2016 2016 ISSE PreShow Ad PRESS.pdf 2 9/30/15 2:41 PM

Join us at the biggest beauty expo on the West Coast! Shop the industry’s best brands from all over the world and experience presentations from leading and award-winning artists.

FEATURED BRANDS

PLUS MANY MORE!

FEATURED ARTISTS

Sam Villa Andrew Caruthers Joel Calfee Leah Freeman Jen Planck

Rafe Hardy Steven Melito Miguel Marrero Heather Smith Gerard Kierans

saloncentric.com Insta

StageAll Stage Presentations Presentations are Included with Your Expo Ticket Purchase Unless Otherwise Noted.

CENTER STAGE Be inspired by the extraordinary artistic talent of today’s leading stylists and platform artists.

NAHA STAGE Join North American Hairstyling Award (NAHA) winners and finalists to learn how to transform your vision into looks that stun your clients.

Center Stage

Leah Freeman Sunday 10:45am - 11:30am Beauty Is… Gorgeous Color

Join L’ANZA Healing Color Director Leah Freeman for a peek into her colorful world. Leah is recognized worldwide for identifying the season’s hottest color palettes, and single-handedly building powerful educational tools to excite and electrify colorists at all levels. Learn the techniques behind stunning, vibrant color and wearable designs – from timeless classics, to today’s trends! Come share some time with Leah, and change the way you look at hair color!

Ted Gibson Sunday 11:45am - 12:30pm Sunday 10:45am- 11:30am Back by popular demand, ISSE Long Beach welcomes Ted Gibson and the Ted Gibson Artistic Team to Center Stage! Get inspired by one of the most sought after editorial, runway, and celebrity hair stylists in the business! Always a “must see,” Ted Gibson and his team are not to be missed! Come see what the buzz is all about!

Mark Hayes Sunday 1:30pm - 2:30pm EDU Code: 101 Spring/Summer Collection 2016 PBA Members $50 | Non-Members $60

Join the Sassoon International Creative Team on Center Stage! Setting the highest standards in technical excellence and creativity, Sassoon has pioneered, created and maintained a modern method of Hair Design that continues to evolve and inspire hairdressers worldwide. The Creative Team, led by International Creative Director, Mark Hayes will translate the exciting new looks and techniques in cutting and colouring from the newest Spring Summer Academy collection. “Our seminar will not only inspire and motivate, but will demonstrate cut & colour working in harmony to create a stylishly ambient hair landscape.” - Mark Hayes 7 Amazing Quality Hair at Discounted Prices

8 StageAll Stage Presentations Presentations are Included with Your Expo Ticket Purchase Unless Otherwise Noted. Center Stage

amika featuring Naeemah LaFond Sunday 2:45pm - 3:30pm

Watch as amika’s Global Artistic Director, Naeemah LaFond, takes you on a journey of unconventional thinking as she works to sculpt an editorial masterpiece on stage. Known for her craftsmanship with updos, and never one to shy away from an over-the-top style, LaFond excels at combining foundational skills with improvisation to create astounding hair in record time. Big Hair is LaFond’s theme at ISSE 2016, as she creates a show-stopping style that blends intricate braids with detailed sculpting techniques—all while inviting and encouraging her audience to tap into their own inner artist. With her approachable style and expert advice, Naeemah LaFond leaves you walking away inspired and ready to dive into the world of editorial hair styling.

Lisa Yamasaki Sunday 3:45pm - 4:15pm “MUSA” the Hair Fantasy Avant-Garde Show

Lisa Yamasaki Proudly presents “MUSA” the Hair Fantasy Avant-Garde Show written by “NITZA” from “Cirque Du Soleil.” Award winning NITZA, is the first and only solo artist to ever perform her original music at “Cirque Du Soleil.” Explore the creativity and artistry in the world of Lisa Yamasaki along with Nitza and featuring amazing makeup artist Roshar.

Sassoon Academy Sunday 4:30pm - 6:00pm Student Connection

Celebrate success with the students from Sassoon Academies around the world!

Martin Parsons Monday 12:00pm - 12:45pm Evening Glamour

Martin Parsons, one of North America’s top Hairdressing talents showcases “Evening Glamour” with brilliant hair, gorgeous gowns, lots of laughs and great styling ideas! Discover how to create these luxurious styles with Martin’s simple techniques and adapt them for your clientele. Every minute with Martin Parsons is a worthwhile investment in your career. Why has this man been so popular for so long? Come see him live on the ISSE Center Stage and find out!

Tabatha Coffey Monday 2:45pm - 3:30pm Christopher Benson

Back together again, Industrie Co-Founder and Celebrity Stylist, Tabatha Coffey, and International and NAHA Award-Winning Colorist & founder of HAIRCBC.com, Chrystofer Benson, will take you on an inspirational journey of cut, color, and styling from their new collection. 9 beautyprofessional association

PROFESSIONAL BEAUTY ASSOCIATION PRESENTS

LONG BEACH CONVENTION CENTER LONG BEACH, CALIFORNIA

Make a Name for Yourself DURING THE PROFESSIONAL BEAUTY ASSOCIATION (PBA) HAIRSTYLING COMPETITIONS SUNDAY, JANUARY 31, 2016

BY COMPETING, YOU RECEIVE A REGISTER AT PROBEAUTY.ORG/COMPETITIONS/ISSELB New for 2016 ISSE PASSPORT! BY MONDAY, JANUARY 25, 2016 StageAll Stage Presentations Presentations are Included with Your Expo Ticket Purchase Unless Otherwise Noted. Center Stage

Tracey Hughes Monday 3:45pm - 4:30pm Transformation through Education

An experienced global speaker, 4x Educator of the Year and 4x Excellence in Education recipient, Tracey Hughes’ approach is driven by transformation through education. Headlining the most coveted global events, Tracey has presented across Australia, New Zealand, Taiwan, Singapore, Hong Kong, China, India, South Africa, Mexico, Sweden, Dubai, UK, Russia and the USA.

Beginning a career as a hairdresser in the UK in 1986, Tracey migrated to Australia in 1991. She then went on to build a new solo life, successfully establishing the prestigious Mieka Hairdressing brand which has earned the 10 x Salon of the Year Award. Now an icon in the hairdressing industry, Tracey capitalizes on her profile in the hair world to empower other women in business.

You don’t want to miss this class! Ted Gibson and Jason Backe Sunday 2:00pm - 3:30pm EDU code 301 Editorial/Celebrity Hair Trends PBA Members | Non-Members $100

LIMITED ENGAGEMENT OPPORTUNITY with the Ted Gibson and Jason Backe! Only 100 spots available and once they sell out, there will be no more room!! As a renowned hair guru and celebrity stylist, Ted Gibson works with some of the most beautiful women in the world, such as Angelina Jolie, Marion Cotillard, Ashley Greene, Zoe Saldana and Jessica Chastain. Jason Backe has established himself as one of the most sought after hair colorists in New York and his appointment book at ted gibson salon, which he co-owns with partner Ted Gibson, is always full. This is a very special chance to get to know Ted and Jason, pick their brains and learn what they see as the upcoming trends found in editorial and on celebrities that your clients will be asking for!

Please check the Professional Beauty Association’s website at probeauty.org/isselb for updated information on classes, performances or show floor presentations by:

RUSK BaByliss Andrew Caruthers Sam Villa Product Club Hair Construction Andis Gordon Miller with American Salon Magazine and many more!

11 StageAll Stage Presentations Presentations are Included with Your Expo Ticket Purchase Unless Otherwise Noted. North American Hairstyling Awards (NAHA) Stage

Dallan Flint Sunday 9:45am - 10:30am Labyrinth

Join NAHA’s 2015 People’s Choice winner Dallan Flint and his team as they showcase his 2015 ‘Labyrinth’ Avant Garde collection. Learn how to create a successful shoot: storyboarding execution, photographer selection, wardrobe styling, and makeup artistry. Dallan will share the last six years of his trials and tribulations in creating several award-wining looks. Watch Dallan create some of his older collections on live models.

Lauren Moser Sunday 10:45am - 11:30am Techture

Watch and learn as 2015 North American Hairstyling Awards (NAHA) Texture winner Lauren Moser recreates some of her favorite NAHA looks from her 2013 and 2015 Texture Collections. Moser will teach you to create and build texture to design powerful looks for NAHA. She will also show you how to translate these techniques into lasting event styles that will transform your clients into works of art.

Chrystofer Benson Sunday 11:45am - 12:30pm Chrystofer Benson and the CBC International Creative Team

Come witness the CBC International Creative Team on stage for the ultimate in hair inspiration. Our Stage Presentations are led by Global Creative Director Chrystofer Benson and the CBC Team, globally recognized and award winning, delivering spell-binding presentations, inspiring, creative, and using technically-driven techniques. Our shows are creative, precise, and cutting edge. They will share inspirations and techniques through cutting, coloring, styling, and business building with branding. Witness this inspiring team come to life on the stage. We look forward to seeing you there.

Charlie Price Sunday 1:30pm - 2:15pm NAHA Deconstructed

See NAHA Master, 24x nominee and 2x North American Hairstylist of the Year winner Charlie Price as he navigates you through his NAHA know-how. In collaboration with the PBA Education, learn how to construct a NAHA entry from concept and story-boarding, to model selection, to choosing the best photographer who can properly capture your creativity. During PBA’s 3-Part Web Series, Charlie and his team reveal the creative process behind this special collection, made exclusively for this web series and ISSE’s NAHA Stage! See this collection come to life plus hear Charlie’s thoughts on the power of photo shoots in marketing for hairdressers.

12 12 Times subject to change. See probeauty.org/isselb for an updated schedule.

North American Hairstyling Awards (NAHA) Stage John Simpson Sunday 2:30pm - 3:15pm Christopher Dove CroCre8

Join us as we take you through a journey of how hair cuts, hair colors and hair styles translate the modern form of new geometric layering and how hair colors take traditional foil placement and hair painting to a new multi-dimensional level of light play with a finish that make every look as worthy of the masterpiece it is. Make inspiration and income behind the chair. These techniques will take every level of stylist into a new thought of creativity.

Jake Thompson Sunday 3:30pm - 4:15pm Behind the Minds Eye “2016 Version”

2011 and 2014’s NAHA Avant Garde winner, Jake Thompson lives, eats and sleeps hairdressing. He’s an inspiring educator from the classroom, to the salon, to the stage. His passion is intoxicating, and his creativity infectious. He is ardent about art and views NAHA as an inspiration to create and share work. Join him as he shares insider tricks and tips on his NAHA finalist and winning collections.

Palma N’Sheluvzit Monday 10:00am - 10:45am The Journey of Hair Design

Inspiration is all around you! The journey of hair design beyond the chair for competition, photoshoots and editorial work can make you fall in love with Avant Garde hair art. Come explore the world of creativity in art therapy, discover what drives your inspiration and how to express it through the art of hair. Learn how to take your skills and apply them to create collections for personal or salon promotion, as well as North American Hairstyling Awards (NAHA) and other competitions. The process of hair art is a creative expression used in a therapeutic technique and is a true expression of our passion for hair. Be inspired and get inspired to push the limits!

John Simpson Monday 12:00pm - 12:45pm Christopher Dove CroCre8

13 beautyprofessional association

Join the Movement! You worked for it, you earned it. Be proud of your profession! PROBEAUTY.ORG/IAM

PBA Membership advances our industry. Join Today! | probeauty.org | 800.468.2274 | StageAll Stage Presentations Presentations are Included with Your Expo Ticket Purchase Unless Otherwise Noted. North American Hairstyling Awards (NAHA) Stage

Lauren Moser Monday 1:45pm - 2:30pm Techture

Lisa Yamasaki Monday 2:45pm - 3:30pm “MUSA” the Hair Fantasy Avant-Garde Show

Charlie Price Monday 3:45pm - 4:30pm NAHA Deconstructed

Coming Soon... LOOK FOR THE ISSE LONG BEACH 2016 APP ON YOUR SMARTPHONE OR TABLET.

15 beautyprofessional association

THE BUSINESS of Beauty PROFESSIONAL BEAUTY ASSOCIATION’S SALON & SPA GUIDE TO COMPENSATION

NEW INDUSTRY RESOURCE FROM PBA! Be in control of your career and your business with the Professional Beauty Association’s new Salon & Spa Guide to Compensation. This go-to reference provides you with answers and information for all of your compensation questions.

Pr ice PBA MEMBER $50 NON-MEMBER $100

Order your digital copy today at PROBEAUTY.ORG/EDUCATION

PBA Membership advances our industry. Join Today! | probeauty.org | 800.468.2274 | Hands-OnExpo Ticket and Additional Investment Workshops Required.

All hands-on hair workshops include a mannequin head supplied by PBA/ISSE. Hair Ted Gibson Artistic Team Saturday 1:30pm - 4:30pm EDU Code: 402 Backstage to the Runway PBA Members $325 | Non-Members $375

LIMITED ENGAGEMENT OPPORTUNITY with the Ted Gibson Artistic Team! Only 30 spots available, no more will be made available once they are sold out. No additional classes will be offered. As a renowned hair guru and celebrity stylist, Ted Gibson works with some of the most beautiful women in the world, such as Angelina Jolie, Marion Cotillard, Ashley Greene, Zoe Saldana and Jessica Chastain. This will be a styling “how to” showcasing his favorite runways styles! Get HANDS ON with the Ted Gibson Artistic Team as they take you through how he completed each look and see why #GibsonGirlsRuleTheWorld!

TOOLS TO BRING: Flat iron, flat brush, wide tooth combs, 6 clips, blow dryer (1800 watt max), shears, 3 curling irons (small, medium, and large), heat resistant tail comb and cutting comb, 3 mixed bristle round brushes (small, medium, and large), Denman brush, paddle brush, bobby pins, small and large hair pins, elastics, and bungees.

George Alderate Saturday 1:30pm - 4:30pm EDU Code: 401 Let’s Talk Everything Color PBA Members $185 | Non-Members $235

Looking for inspiration? Let’s Talk Everything Color. An intimate chat is how we will begin this fun, interactive and motivating Hair Color workshop. We will take a look at color formulation, dimensional foil patterns and innovative applications. George will share how to create beautiful, dimensional color with easily understood methods that make the coloring process simple and effective. We will explore formulation and technique that range from fashion to everyday. This workshop will equip you with the confidence and skills to create salon usable, client wearable dimensional color, techniques to reproduce today’s trends and the foundation to create your own.

TOOLS TO BRING: 3 Color Brushes (of choice), 3 color bowls, foils, foiling comb, sectioning clips - 6, gloves, color apron, blow dryer, styling brushes (of choice), detangling comb, notebook, pen or pencil, water bottle, 3 towels

17 Hands-OnExpo Ticket and Additional Investment Workshops Required.

All hands-on hair workshops include a mannequin head supplied by PBA/ISSE. Hair Iconic Barbers Sunday 10:00am - 1:00pm EDU Code 404 5 Steps to the Perfect Fade PBA Members $185 | Non-Members $235

The Perfect Fade is a work of art. Attend this workshop with the exciting and educational Iconic Barbers, and learn the 5 Steps to the Perfect Fade. From preparing your landscape to the finishing touches, every man’s haircut will be a work of art. This workshop will teach you how to: • Understand your line of demarcation for a flawless finish • Establish length, removing bulk and mastering the design • Use guards, tools, and combs for the perfect finish.

TOOLS TO BRING: Adjustable arm clipper or detachable clippers, shears, rattail comb, hair clips, thinning shears.

18 Times subject to change. See probeauty.org/isselb for an updated schedule of Hands-On Workshops.

All hands-on hair workshops include a mannequin head supplied by PBA/ISSE. Hair

Ruben Martinez Sunday 10:00am - 1:00pm EDU Code: 406 Donna Bella Hair Extensions PBA Members $225 | Non-Members $250

Study the art of hair extension installation with our Master Educator Ruben Martinez! This intensive training course will give you hands-on experience with all three professional hair extension methods (I-Link, Kera-Link, and Tape-In). For I-Link you’ll learn how to install beads with no slippage and how to find the best bead color for the client. The Kera-Link training will show you how to install extensions, making them virtually unnoticeable. Participants will receive a starter kit in the method of their choice and access to our online education and certification program.

TOOLS TO BRING: Pen and paper! All tools and extension kit are included in the course price. Choose between an I-link ($175 value), Kera-link ($175 value), or Tape-in ($155 value) kit!

Jericho Mora Sunday 10:00am - 1:00pm EDU Code: 405 Classic Boar Bristle Blow Outs PBA Members $185 | Non-Members $235 with a Modern Twist

Jericho Mora has over 20 years of experience as an educator with Sebastian and Wella and has traveled the world over! See the latest in blow drying and cutting techniques that are based in classical cutting and blow drying, but with a modern twist! Sponsored by Ibiza Hair Tools, learn how to create waves, old school wrapping techniques and which brush to use and when to use it. Students will hear how to set brushes in the hair for an editorial look, how to spin brushes for a wave effect, how to make hair extra shiny with Ibiza’s oval brushes and how to finish a blow dry in half the time. As an added bonus, Jericho will share his modern layering techniques for long to mid length hair.

TOOLS TO BRING: Hair dryer with attachments, boar bristle round brush, shears, tail comb, wide tooth comb, finishing spray, power strip.

Please check the Professional Beauty Association’s website at probeauty.org/isselb for updated information on classes, performances or show floor presentations by:

RUSK BaByliss Andrew Caruthers Sam Villa Product Club Hair Construction Andis Gordon Miller with American Salon Magazine and many more!

19 Hands-OnExpo Ticket and Additional Investment Workshops Required.

All hands-on hair workshops include a mannequin head supplied by PBA/ISSE. Hair Martin Parsons Sunday 10:00am - 1:00pm EDU Code: 403 Long Hair Hands On Seminar PBA Members & Non-Members $225

Do your up-dos take more than 30 minutes? Have you ever turned away an up-do client? Do you get nervous when a client requests an up-do? Do you avoid Saturdays so you won’t have to do an up-do?

This hands on workshop will give you the techniques and confidence to build a strong and profitable long hair up-do business. You will complete up to 5 different up-dos utilizing the techniques that made Martin famous including practical tips such as teasing for fullness, creating flattering shapes, secrets of invisible, plat pinning and using your products more effectively to create soft and romantic styles.

Use of mannequin head and stand included in price of class however must be returned after use.

TOOLS TO BRING: Oval paddle brush, wave comb, tail comb, approx. 50 long and short bobby pins, 1 can of light working hairspray.

Sherry Ratay Sunday 2:00pm - 5:00pm EDU Code: 410 Coloring with Your Eyes PBA Members $185 | Non-Members $235

In this workshop you will learn signature money making techniques, and the way to look at the canvas before you start to create: by Celebrity Hair Colorist Sherry Ratay. • Seasonal hair color change: A step-by-step technique featuring how to transform an ordinary one dimensional hair color into a vivacious multi-dimensional blonde. • The Soft European Sombre: Learn Sherry Ratay’s signature European ombre technique has evolved into something much more subtle, blended and textured. Lighter pieces are being taken up higher, particularly around the face, and the lower lengths of the hair have ribbons of color running through; a much more wearable, natural look and really enhances any natural texture and layering in the cut. • Baby lights: Soft delicate light strands living closer to the regrowth area, an application to transition existing hair color from season to season.

TOOLS TO BRING: Combs, clips, notebook, pen or pencil

20 Times subject to change. See probeauty.org/isselb for an updated schedule of Hands-On Workshops.

Hair Anthony Giannotti Sunday 2:00pm - 5:00pm EDU Code: 407 Anthony the Barber PBA Members $185 | Non-Members $235

Join social media sensation, Anthony the Barber as he focuses on simplicity, efficiency and easy proper clipper over blending technique, precision of adjustable clipper blade fading from skin and combining shear and clipper to achieve any style Learning objectives: 1. No hard lines and adjustable blade clipper fading 2. Simple clipper over comb blending techniques 3. When to use clippers vs shears 4. Simple steps to execute a skin fade

TOOLS TO BRING: Clippers, guards, combs, shears.

Jay Wesley Olson Sunday 2:00pm - 5:00pm EDU Code: 408 Alexis Thurston PBA Members $250 | Non-Members $300 David Thurston Butterfly Loft Balayage

Two of the top members of Butterfly Loft’s collaborative education team, Jay Wesley Olson and Alexis Thurston, will teach the most current balayage and hair-painting techniques in this intimate hands-on class. They’ll provide informative tips and tricks using various products and tools to achieve the best results for your clients.

Tying it all together, Butterfly Loft owner and Instagram guru, David Thurston, will teach you how to use these skills to help boost your personal brand through social media, to help bring more followers, clients and opportunities your way.

Come enjoy this rare opportunity to spend a few hours with three of the most sought-after and highly-regarded educators in the beauty community.

TOOLS TO BRING: Cell phone, 3 small balayage/tint brushes, 3 color/tint bowls, 1 pair tint gloves, 1 balayage/painting board, 4 hair clips, 1 rattail weaving comb, 1 comb out brush, 1 round brush, blow dryer.

21 VISIT BOOTH #1757 AT ISSE 2016

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The hair you’ve always dreamed of in just 3 months Rethink thinning hair with clinically proven Viviscal Professional. The drug free blend of vital nutrients, including our exclusive AminoMar® marine complex, promotes healthy hair growth from within. Just 2 tablets a day of Viviscal Professional will give you the thick, beautiful hair you’ve always dreamed of.

Stop by BOOTH 830 to redeem your FREE SAMPLE!

viviscalis for Vprofessional Hands-OnExpo Ticket and Additional Investment Workshops Required. Hair Kari Fuller Sunday 2:00pm - 5:00pm EDU Code: 409 Babe Hair Extensions PBA Members $225 | Non-Members $250

Get Babe Certified with our Education Director Kari Fuller! This class will teach you expert installation, blending, maintenance, and removal techniques for I-Tip, Fusion, and Tape-In extensions. By the end of this class, you will know how to crimp beads like a pro, how to install Kera-Link with no leftover keratin residue, and how to install a full head of Tape-Ins in as little as 30 minutes.

Participants will receive a starter kit in the method of their choice and access to our online education and certification program.

TOOLS TO BRING: Pen and paper! All tools and extension kit are included in the course price. Choose between an I-link ($175 value), Kera-link ($175 value), or Tape-in ($155 value) kit!

Doris Yu Monday 10:00am - 5:00pm EDU Code: 411 Hair Replacement Education: PBA Members $350 | Non-Members $400 Beginner’s Course

Hair loss affects most of us at one point in our lives. In this class you will learn various solutions to address hair loss/thinning with your clients. We will take you through hair thinning solutions from hair extensions, to hair additions and hair replacement. You will receive Hands-On Training and be Certified in House of European Hair Extensions (Invisi-Tab) and Top Pieces. Certification and gift included in class.

Agenda: 10:00am - 12:00pm Introduction to Hair Replacement, Base and Hair Type, etc. 12:00pm - 1:00pm Mold and Repairs 1:00pm - 1:30pm Lunch (on your own) 1:30pm - 4:00pm Attachments and Styling 4:00pm - 5:00pm Review and Open Discussion

TOOLS TO BRING: All tools provided for you in class.

23 charities

Sponsor PBA’s Disaster Rel f Fund & help salon professionals reb ld after disaster strikes No one is safe from natural disasters. The devastating effect they have on communities across the country can easily force small businesses to close their doors for good. With the support of our programs sponsors, PBA’s Disaster Relief Fund can continue to help salon professionals as they rebuild their lives in the wake of a natural disaster. Visit us online to view available sponsorship levels and beneﬁ ts. PROBEAUTY.ORG/DRF

GOLD SPONSOR

beautyprofessional association PBA Membership advances our industry. Join Today! Hands-OnExpo Ticket and Additional Investment Workshops Required.

All hands-on hair workshops include a mannequin head supplied by PBA/ISSE. Hair

Larisa Love Monday 10:00am - 1:00pm EDU Code: 413 Alexis Thurston PBA Members $250 | Non-Members $300 David Thurston Vivid Color Melt

Two of the top members of Butterfly Loft’s collaborative education team, Larisa Love and Alexis Thurston, will teach the techniques to achieve the vivid color melt look they helped make famous in this intimate hands on class. Their unique color melt work has been posted and reposted thousands of times across social media platforms and in every industry magazine. Tying it all together, Butterfly Loft owner and Instagram guru, David Thurston, will teach you how to use these skills to help boost your personal brand through social media, to help bring more followers, clients and opportunities your way.

TOOLS TO BRING: Cell phone, 2 tint brushes, 1 balayage tint brush, 3 color bowls, 2 pairs color gloves, 1 balayage/painting board, 4 hair clips, 1 rat tail weaving comb, 1 comb out brush, 1 round brush, blowdryer, 2-3 tubes/bottles of your favorite semi-permanent vivid color.

Kari Fuller Monday 10:00am - 1:00pm EDU Code: 412 Babe Pro Master Class PBA Members $225 | Non-Members $250

Babe’s Pro Master Class is perfect for stylists looking to take their hair extension skills to the next level. Kari will show participants how to install extensions on clients with unusual or tricky styles, so stylists can handle almost any extension situation! This class is also perfect for those who want to learn expert blending tips and how to master marketing hair extensions for their salon.

TOOLS TO BRING: Pen and paper! All tools and extension kit are included in the course price. Choose between an I-link ($175 value), Kera-link ($175 value), or Tape-in ($155 value) kit!

Andre Nizetich Monday 10:00am - 1:00pm EDU Code: 414 Formulating For Success PBA Members $185 | Non-Members $235

This class, taught by Master Haircolorist and President of the American Board of Certified Haircolorists, Andre Nizetich, will take the fear out of coloring hair! This workshop will cover everything about making a haircolor formulation, including a discussion on the 4 categories of natural hair and how to treat each of them differently. The lift deposit ratio of each level of color and what you can expect out of each level of color. What to look for when formulating for gray hair, what to do if gray coverage does not occur. How important is haircolor and why it is important to learn the fastest and easiest way to do highlighting. You can’t afford to miss his class!

TOOLS TO BRING: Pen and paper. All other supplies will be provided. 25 The Nail Spot is the newest addition to ISSE Long Beach. Dedicated to nail professionals, The Nail Spot features creative and technical education, nail competitions and more! If you’re a nail professional looking to enhance your knowledge, creativity and skills, THE NAIL SPOT IS THE PLACE TO BE! VISIT PROBEAUTY.ORG/ISSELB FOR MORE INFORMATION & REGISTER TODAY! Hands-OnExpo Ticket and Additional Investment Workshops Required. Nail

Sam Biddle Sunday 10:00am - 1:00pm EDU Code: 201 ORLY GELFX/Instant Artist Certification PBA Members | Non-Members $50

Have you attended numerous nail art design classes, but still struggle to recreate designs on your own? Sam Biddle, renowned International Artist and ORLY Ambassador, will demonstrate and teach fundamental basics that you can easily apply to create simple to complex designs using vitamin infused ORLY GelFX together with Instant Artist. All registrants will receive a Certificate of Completion plus GelFX and Instant Artist starter kits! Register early, this fun and interactive workshop is limited to 20.

Sam Biddle Sunday 2:00pm - 5:00pm EDU Code: 202 Advanced PBA Members $65 | Non-Members $85 ORLY GELFX/Instant Artist Certification

You’ve learned basic nail art design, and now you are ready to tackle more intricate and challenging looks. Sam Biddle, renowned International Artist and ORLY Ambassador, will demonstrate and teach techniques for achieving complex looks using ORLY GelFX together with Instant Artist. This fun and interactive workshop is limited to 20 attendees. All participants will received an Instant Artist Certification plus GelFX and Instant Artist starter kits.

Hands-on nail workshops are located in See map on page 46.

Please check the Professional Beauty Association’s website at probeauty.org/isselb for updated information on classes, performances or show floor presentations by:

Nails Magazine Gelish Artistic Nail Design Akzentz OPI Young Nails and many more!

27 ComplimentaryExpo Ticket Required. Education

The complimentary education provided at ISSE Long Beach is made available in part because of the Joseph L. Weir Trust. The Trust was established in 1984 by the estate of Joseph Weir for charitable and education purposes. Joseph’s record of industry involvement was remarkable. Joseph joined the National Hairdressers and Cosmetologists Association in 1947, became active on the Board of Directors in 1954, served as president of the board for three terms and received honorary lifetime membership in 1974. Joseph also led in the development of the cosmetology school accrediting system still in use today.

Hair

ERGO featuring Robert Reed & Shannon King ERGO’S Art of the Blow Dry

Join Robert Reed, ERGO founder and Shannon King, ERGO Education & Artistic Director for this stimulating experience for knowledge, dialogue, and technical ability to become a master of your finishing skills. The Art of the Blow Dry© will change how you maximize your tools and connect with guests. Your new technical approach, effective dialogue and understanding of design finishing dynamics will leave your guests wanting more and bringing in friends. Come for the education; soar with your new inspirations!

Hattori Hanzo Shears featuring Justin Thomas Parallel Motion Hair Cutting

There are many tools you can reach for when performing a cut but it’s hard to know which tool to use. In a step by step format, Justin Thomas will break down the discomfiture of the VS Tool technique. Justin will empower you as a stylist to rediscover your artistic side without sacrificing structure.

Donna Bella Hair Extensions featuring Reuben Martinez Donna Bella Intro to Hair Extensions

28 Please visit the Professional Beauty Association’s (PBA) website for an updated schedule of classroom locations and times for all complimentary hair, nail and business education. The free ISSE Long Beach 2016 APP with the updated schedule will also be available before the show. probeauty.org/isselb

Hair George Alderete Let’s Talk Everything Color

Looking for inspiration? Let’s Talk Everything Color. We’ll start this intimate Hair Color workshop, with a motivating, interactive and fun chat. We will take a look at color formulation, dimensional foil patterns and innovative applications. George will share how to create beautiful, dimensional color with easily understood methods that make the coloring process simple and effective. We will explore formulation and technique ranging from fashion to everyday. This workshop will equip you with the confidence and skills to create salon usable and client-wearable dimensional color, we’ll learn techniques to reproduce today’s trends and the foundation to create your own.

Babe Hair Extensions featuring Kari Fuller Intro to Babe Hair Extensions

If you’re looking to get started in the hair extensions business, join Babe Hair Extensions for a fun and informative training session featuring our Education Director Kari Fuller. This class will introduce you to all three professional hair extension methods. You’ll learn the best ways to install, maintain, and remove each method, and how to expertly blend extensions for the most natural look. Kari will also teach you about pricing and marketing extensions so you can grow your business.

Sunlights Balayage featuring Candy Shaw Balayage Brilliance!

Candy Shaw, nicknamed ‘The Balay Lama’, has been a Balayage and hair painting expert for over two decades. Balayage, or ‘hair painting, is faster, more profitable, greener, and more FUN than traditional foil highlighting. This intimate class will open your eyes to the endless possibilities of her ‘Americanized’ Balayage system. Learn how to ‘Reawaken Hair’s Natural Brilliance’ using her Sunlights Professional Balayage Lightener, specifically formulated for the Balayage Artist. Utilize Candy Shaw’s tips, tricks, tools, and techniques to being to ‘Paint Your Way to Financial Freedom’!

DJ Muldoon Knowledge Destroys Fear

Creativity is encouraged through knowledge and skill with form function and flow as its basis. This is an opportunity to learn the what, why, how and when within haircutting. Taking you through the fundamentals, translating into your usable salon styles while joining the classic with the creative, elevate your day to day salon work to a new level.

29 YOUR EXPERT BEAUTY RESOURCE FOR PRODUCTS, SERVICES & EDUCATION

We are your expert beauty resource for top professional beauty products, the best service, and dynamic education opportunities. With the biggest names in the industry, we offer a wide range of education and professional services to help your salon business succeed!

Don’t miss the biggest & best beauty expo on the West Coast! Get Your Tickets to ISSE Long Beach today. See your Account Manager or visit a Sweis store!

CALL 877.633.1717 VISIT SWEISINC.COM or visit a store location near you.

TORRANCE LAKE FOREST SAN DIEGO ENCINO LAS VEGAS 23760 Hawthorne Blvd 23784 Mercury Road 1400 Camino De La Reina 15605 Ventura Blvd 2550 S Rainbow Blvd #E5 Torrance, CA 90505 Lake Forest, CA 92630 San Diego, CA 92108 Encino, CA 91436 Las Vegas, NV 89146 ComplimentaryExpo Ticket Required. Education Hair

Major League Barber featuring Omar Quiñonez Barbering On My Mind

Come find out why being a professional barber is the best job in the world. Major League Barber will demonstrate on how to: • Execute a proper fade on all textures of hair using clipper over comb • Increase your income through social media and retailing • Sanitize properly • Clipper maintenance • Shape ups • Utilize the razor for a more detailed look. • Use color enhancements • Utilize the shears to achieve a detailed look • And much more!

Major League Barber featuring Omar Quiñonez Design World

Join us on a roller coaster ride through MLB’s world of designs! Learn the basics to advance your barbering career, how to use your imagination to execute designs, and the price you should really receive for your services. Using: • The razor • Color pencils • Spray enhancements • And much more!

Sherry Ratay Let’s Talk Haircolor with Sherry Ratay

Sherry Ratay is an internationally-acclaimed, award-winning color expert and salon owner. In this open forum, Sherry will discuss haircolor topics ranging from how and when to choose a demi permanent hair color versus a permanent hair color to wow to control reds, brunettes, and blondes from fading. This lecture will cover baby lights, sombre’, red on red and much, much more! This is certainly a class no haircolorist should miss!

KARG Inc. New York featuring Mike Karg The KARG DryHairCut™

Mike KARG is recognized across the US for his signature DryHairCut™ techniques and for building the most influential, independent hairdresser shear brand. KARG’s message is simple; a perfect cut will guarantee great looking hair for each client. By eliminating weight and adding texture hairstyles look instantly modern and are functional and wearable. Learn perfect long heavy bangs, face framing aka. Michelle Obama, Jessica Biel, Taylor Swift, KARG signature long layers, progressive and stable guide, free hand graduation on strait and curly hair, how to cut an entire new look with texturizing and blending shears and how to cut hair “in front of your fingers. ”No fuzz, pure hair for serious haircutters. 31 ComplimentaryExpo Ticket Required. Education Hair

Palma N’Sheluvzit The Journey of Hair Design

Inspiration is all around you! The journey of hair design beyond the chair for competition, photoshoots and editorial work can make you fall in love with Avant Garde hair art. Come explore the world of creativity in art therapy, discover what drives your inspiration and how to express it through the art of hair. Learn how to take your skills and apply them to create collections for personal or salon promotion, as well as the North American Hairstyling Awards (NAHA) and other competitions. The process of hair art is a creative expression of our passion for hair. Be inspired and get inspired to push the limits!

Martin Parsons Evening Glamour

It’s magic time again! One of North America’s leading hairdressing talents, Martin Parsons presents up to 10 dressed hair styles in 90 minutes. You will not forget a presentation with Martin as he guides you through the techniques that create beautiful styles, simply and quickly. Whether the look is loose or detailed, you will learn how to put the elements together to create the looks your clients will want to wear. Be ready to be inspired. There is a reason why stylists keep coming back to see and learn from Martin Parsons!

Dallan Flint Add Dimension to Your Career

Dallan is a three time NAHA nominee: Avant Garde, Hair Color, People’s Choice. Dallan will help you take on your next project with confidence and help you get noticed in the industry. Want to sharpen your hair styling skills for working on set? This entry-level class is designed for the makeup artist, new hair stylist or photographer who want to gain confidence working with hair. Make-up Artists: have you ever been offered a job that required “light hair styling” and had to turn it down? Photographers: Have you ever needed a simple hair style on a model, but couldn’t find a stylist last minute? Beauty School Graduate: Do you desire to sharpen your styling skills but you couldn’t in beauty school? This class covers the correct use of styling tools and products as well as different types of hair. You’ll also learn your way around a curling iron, simple up do’s, proper ponytails, sleek and wavy looks on long and short hair; and, best of all, wig creation and hair pieces.

RAUL MARTEZ The Academy featuring Raul Martez The Added Value of Color in a Haircut

A haircut is not completed without the added value of color in a haircut. The focus of the class is the understanding of how you can always add value to any haircut with color and understanding how the balance & shape works together. 32 Please visit the Professional Beauty Association’s (PBA) website for an updated schedule of classroom locations and times for all complimentary hair, nail and business education. The free ISSE Long Beach 2016 APP with the updated schedule will also be available before the show. probeauty.org/isselb

Hair

Viviscal Professional featuring Zijada Beganovic Business Benefits of Promoting Hair Growth

1 in 2 women will suffer from hair loss at some stage in their life. More and more clients are coming to their stylists as the first port of call in seeking a solution. During this presentation, stylists will learn about the causes of hair loss, the various treatments available and how to approach the client consultation on this sensitive topic. Optimizing the approach to hair loss will lead to greater client satisfaction in addressing this growing need in the retail selection.

Chuck Caple Hair Cutting & Architecture

Hair cutting curriculum plays a paramount part in the ever changing worlds of design and form. Today’s hair cutter takes the same approach to cutting hair as an architect takes to designing a building. Hair cutting is a step-by-step approach and isn’t executed with a “10 minute” mentality. It is manifested from an “inside out” perspective. What you see in the finished look only exists because of what you do on the inside...it’s called the Bauhaus Theory. If you haven’t seen it...you don’t want to miss it! Chuck breaks it down like no one else!

Chuck Caple Formulation: The Key to Successful Hair Coloring

One of the hardest services in the salon to master yesterday…today…and tomorrow is COLOR! This service is the most misunderstood and underestimated. Over 80% of all clients want a “color change”…usually from dark to lighter. The only way to have a color change is through “transition”...the only way to achieve transition is through the “permanent process.” And the only way to do that successfully is to know how to formulate. The #1 rule of color is that “color is a thinking man’s game.” Color is not learned behind the chair with an applicator brush but instead with the mind! A MUST SEE CLASS FOR FUTURE COLORISTS!!

Please check the Professional Beauty Association’s website at probeauty.org/isselb for updated information on classes, performances or show floor presentations by:

RUSK BaByliss Andrew Caruthers Sam Villa Product Club Hair Construction Andis Gordon Miller with American Salon Magazine and many more!

33 ComplimentaryExpo Ticket Required. Education Nail Jaime Schrabeck Nail Salon Safety

In our competitive industry, protecting the safety of professionals and clients has become a controversial topic. Evaluate how well your salon complies with state board, OSHA, FDA and other regulatory agencies. Now, more than ever, your commitment to being safe and clean will make your salon shine! • Understand the risks of chemical exposure and other salon hazards. • Protect your business from complaints, fines and lawsuits. • Develop safer and more effective alternatives to standard beauty practices.

Jaime Schrabeck Competitive Pricing for Salon Success

As more salons open, average service prices drop. How can you compete and cover your costs? Learn how successful salons thrive, not just survive, based on competitive pricing of quality services. • Determine the impact of your costs on service pricing. • Implement a reasonable pricing structure that compensates you more. • Use your pricing as a marketing tool to attract clients.

ORLY International featuring Amy Oung ORLY EPIX- Bringing Business to Your Salon

EPIX Flexible Color System is in hot demand by salons and customers. Clients want a long wearing system that has the benefits of a gel without the hassle of curing/removing gels and the convenience of a nail lacquer application and removal. Come and discover EPIX and how EPIX can make a great boost for your business. We will share with you: • How to apply EPIX properly • How to increase your salon business by adding EPIX • How to market your business: visibility and new offerings Come ready to take notes and be part of the EPIX phenomenon.

Complimentary nail education is located in See map on page 50. 34 Please visit the Professional Beauty Association’s (PBA) website for an updated schedule of classroom locations and times for all complimentary hair, nail and business education. The free ISSE Long Beach 2016 APP with the updated schedule will also be available before the show. probeauty.org/isselb Nail Phuong “Tony” Ly Custom Powder Nail Designs

Nail professional Tony Ly has mastered the use of colored acrylic powders to create stunning, unique and wearable designs that clients crave and other pros admire. Learn to express your creativity and share your love of color with Tony’s techniques for crisp geometric patterns, animal prints and more.

Phuong “Tony” Ly Special Effects Nail Designs

Take your salon nails far beyond the ordinary with special effects designs that feature LED lights and moving parts. Nail professional Tony Ly simplifies the application of these unusual embellishments with his proven techniques. Your nail artistry will demand attention, command a higher price and attract more clients.

LECHAT Nail Care Products featuring Yvette Holt Everything’s GELing!

From Gelée Powder Gel to Perfect Match Soak-off Gel Polish, learn how our product lines work together to help you create the perfect set of nails for every client. We will cover some new styles like stiletto tips, and how to incorporate new techniques in nail art design to give those natural nail clients some added flare, all while increasing your bottom line! With over 100 colors available + 24 limited edition “Mood” temperature-activated color changing colors, we’ve got something for everyone.

Christrio featuring Christine Le Mesmerizing Nail Designs

3D stilettos and mesmerizing designs come natural to Christine and she wants to share her techniques with everyone. Experience a unique opportunity as Christine showcases extreme gel sculpture and intricate gel designs. Learn how to create gel extensions using forms, 3D designs, and breathtaking designs that will rock any nail veteran.

Please check the Professional Beauty Association’s website at probeauty.org/isselb for updated information on classes, performances or show floor presentations by:

RUSK BaByliss Andrew Caruthers Sam Villa Product Club Hair Construction Andis Gordon Miller with American Salon Magazine and many more! 35 Socal BEAUTY CAREER FAIR RETURNING TO ISSE LONG BEACH! MONDAY, FEBRUARY 1, 2016 PROMENADE BALLROOM LOBBY

LOOKING FOR A JOB? ARE YOU HIRING? This is an opportunity to speak one- Find the perfect beauty professional on-one with beauty professionals, for your business! Contact the ISSE beauty company representatives and Sales team to reserve your space. other salon/spa professionals about available job opportunities!

VISIT PROBEAUTY.ORG/EDUCATION/ISSELB FOR MORE INFORMATION.

*Please be advised: the career fair is open to the public. However, qualiﬁ ed attendees must purchase a ticket to access the show ﬂ oor. ComplimentaryExpo Ticket Required. Education Skin, Massage & Wellness Satin Smooth Customize Your Waxing Services, Head to Toe with Satin Smooth

Learn how to customize your waxing service to increase your salon profit and create an atmosphere of confidence and success! You will learn: • How to do waxing on all parts of the body; • How to use soft wax, traditional hard wax, and thin film wax; • When to use soft or hard wax; • Waxing techniques to give a more comfortable, efficient and safe waxing service; • Learn required sanitation practice; • How to give an effective consultation.

Satin Smooth DermaRadiance and SmoothSculpt

The Choice of Skin Care Professionals Seeking Progressive Innovations in Skin Care Equipment -DermaRadiance and SmoothSculpt! Learn how to incorporate these unique systems to change your client’s life and elevate your business to the next level. Derma Radiance ~ Organic Microdermabrasion, Smooth Sculpt ~ Lifting, tightening, transforming the face and body. Grow your business returns in 2016!

Martinni Beauty featuring Lana Yu Microdermabrasion: Past, Present & Future

If you work in, or own, a skin care salon or spa, you MUST offer microdermabrasion treatments due to the increasing popularity and demands of these services! Our class will demonstrate treatment using Crystals, Diamond Tip, and LED Photo Therapy. This will help you to customize your service for each individual client and generate huge profit!

Martinni Beauty featuring Lana Yu Introducing V-Lash Eyelash Extensions

Your clients can now have the same eyelash extension that celebrities are raving about. Easy, simple to use and beautiful long lashes that last! Longer, thicker eyelashes can do wonders for a woman’s face. Give your clients fabulous lashes that look and feel naturally beautiful. V lash offers professional quality eyelash extension products, adhesives and application tools to the fingertips of lash-technicians, allowing them to easily transform their client’s eyes with spectacular satisfaction.

37 Participate in the Professional Beauty Association’s webinars and learn from the industry’s leading talent and cutting-edge business professionals.

Here’s a quick look at some of the unique education waiting for you: Up Close & Personal I A Conversation with Martin Parsons Perfecting the Job Search | Steps to Securing Your Dream with Steve Gomez Awesome Insta Images | Reinvent Your Social Space with Josh Flowers

Check out PBA’s online library at probeauty.org/eduonline

Click on Beauty Professionals for the full listing of webinars.

SATISFY YOUR CRAVING FOR KNOWLEDGE

PBA Membership advances our industry. Join Today! | probeauty.org | 800.468.2274 | ComplimentaryExpo Ticket Required. Education Business Steve Gomez It’s About Time You Raised Your Prices!

Raising your prices should be something you do because your business dictates it and also because it’s something you deserve. In this session, uncover what may be getting in the way and how to overcome it, learn 3 factors that determine it’s time to raise your prices and how to do it! Including: • Raising prices based upon your expenses & profit goals • When to raise prices • How to raise prices with no fear!

Nina Kovner Creating Awesome Marketing That Matters

The world has changed. With the rise of the social + digital web, word of mouth and referrals have taken on a mind of there own, in a really good way. In this workshop, you will learn how to use the power of the social + digital web to empower your business and create a brand that matters.

MINDBODY featuring Elizabeth Lachik Selling Begins Online: How to Sell Passionately in a Mobile-First World

Selling your services is essential to the health of your business and boosting the revenue you receive from each interaction with clients. But the reality is that selling your services begins way before the client ever walks through the door. In this session, join us for advice on how to meet potential clients where they are: on their phones.

Elizabeth Lachcik, Area Sales Director, Eastern Region A New York resident, Elizabeth is originally from the Berkshires in Massachusetts and earned her Bachelor of Science in Marketing Management from Siena College in 2005. She began her career in the financial service industry at a sales and marketing firm on Wall Street where she helped raise over a billion dollars for various money management firms. She now oversees the company’s sales efforts. Liz’s passion for the industry has helped her build a sales team solely dedicated to salons worldwide.

39 PROFESSIONAL BEAUTY ASSOCIATION PRESENTS HAIR BY 2015 NAHA FINALIST NICOLE BARRERA

WHERE STUDENTS BECOME PROFESSIONALS DEADLINE FOR ENTRIES FEBRUARY 25, 2016 FOR ENTRY GUIDELINES AND EVENT DETAILS PROBEAUTY.ORG/BEACON

THE BEACON PROGRAM IS A WONDERFUL EXPERIENCE NEW FOR 2016! THAT PROVIDES LASTING MOTIVATION BEACON & INSIGHT INTO WHAT IS POSSIBLE SCHOLARSHIP “IN THE WORLD OF BEAUTY. OPPORTUNITY - NATALIE REDNOUR BEACON ENTRANT ” ComplimentaryStudent to all students& Early currently enrolled Professional in cosmetology school. Expo TicketEducation Required.

brought to you by

Larry Curtis Incredible Salon Success

Start with the mindset of success. Larry shares the 4 personal missions for success, the 3 principles of salon success; the keys to incredible customer service; and how to be more successful, make more money and have more fun!

Salon Success Q & A Panel featuring Larry Curtis and Industry Icons

Ever heard of the Professional Beauty Association’s Beacon program? Every July during PBA Beauty Week, the nation’s top cosmetology students gather together for a weekend filled with inspiration and education. Due to popular demand, the highly anticipated Industry Talent Panel is being offered at ISSE Long Beach for this one time only! Come sit with some of the industry’s leading talent and sought-after celebrities as they answer your questions about how to succeed in the beauty industry. You never know who you might meet!

Steven Gomez How to Find the Salon/Spa That’s Right for You!

Finding the right salon or spa environment to start your career is a top priority for any student or new professional. In this session we will explore critical steps to identifying the type of culture where you can hone your skill, develop yourself personally & professionally and get your career launched with the support you need! Including:

• Choosing an environment based upon what you value • Identify the right environment for you • How to prepare for the interview process

Tamra Segert Ambition is a Verb: 5 Ways to Activate Career Dreams and Turn Them into Reality

It’s not enough to desire a successful career. Possessing ambition is a good place to start, but we must be conscious of the primary elements of Success that can help us advance. This class will explore 5 ways to actively take part in our career story. Developing these formulas and putting them into action will help create or reignite the Career of your Dreams.

41 DONATE $5 AND PICK YOUR 5 DELUXE SAMPLES

1. DONATE 3. ENJOY! CHOOSE YOUR 2. 5 PRODUCTS

STOP BY THIS ONE-STOP BEAUTY SHOP TO TRY OUT SAMPLE SIZE PRODUCTS FROM SELECT ISSE EXHIBITORS. ALL DONATIONS GO DIRECTLY TO PBA’S DISASTER RELIEF FUND. ExclusiveComplimentary with Expo Ticket Education Purchase. Find these companies on the show floor

hairtalk extensions® Exclusive Classroom

Join the hairtalk® education team and learn how easy growing your business can be. hairtalk allows you to provide your guest with a complete transformation in under an hour – no heat, no tools, no damage. During this complete application demonstration, our education team will discuss: • Application, removal, & reapplication • Blending and cutting • Styling & maintenance • Salon marketing strategies • Product offerings

Jen Planck Team Strength

Get in the trenches of salon TEAM. What are the strategies, systems, and behaviors driven by individuals that make up salon Dream Teams? You will leave equipped with effective ways to introduce, present, and implement new ideas with your team that create positive and consistent participation. This experience provides exceptional tools for mentors, teachers, leaders and COACHES = SALON OWNERS! Great coaches create great teams.

Courageous Conversations

Do you or your team find yourselves using the following phrase over and over again? “It was/ must have been a communication issue...... ” Then this experience is for you! Discover fun and effective ways to turn your communication breakdowns into communication breakthroughs. Jen shares how using communication as a tool instead of an excuse can create team strength, an exceptional client experience and an amazing place to work!

Impact Zones

This experience will broaden your perspective of opportunities to grow a sustainable income and the lifestyle of your dreams. Jen dives deep into the four key areas that are proven to grow salon/ spa business at an accelerated rate and create residual sales and sustainability for salon and spa professionals. This experience has been known to create immediate record breaking sales and new behaviors that change lives and bottom lines in the salon! This is a must for any professional at any level that is ready for a business breakthrough! Get into the impact zones with Jen and CHANGE YOUR LIFE!

Behind the Chair of the Champion

Whether you are a new salon professional or you are a seasoned veteran, this experience provides the mindset, perspective, and behaviors found behind the chair of a champion. Jen gives a play by play look behind the chair of a champion. This experience narrows the focus and puts it directly on the two most important people in ALL our lives...THE CLIENT AND THE TEAM.

43 ExclusiveComplimentary with Expo Ticket Education Purchase. Find these companies on the show floor

Leah Freeman Beauty Is… Gorgeous Color

Join L’ANZA Healing Color Director Leah Freeman for a peek into her colorful world. Leah is recognized worldwide for identifying the season’s hottest color palettes, and single-handedly building powerful educational tools to excite and electrify colorists at all levels. Learn the techniques behind stunning, vibrant color and wearable designs – from timeless classics, to today’s trends! Spend time with Leah, and change the way you look at hair color!

Pravana Education Team Pravana Knows Color

Are you ready to truly unlock your artistry? Pravana has all the tools you need. From ChromaSilk, the fastest growing hair color in the nation, to Vivids, the longest-lasting hair color available. We will cover everything that Pravana has to offer in the world of color. From superior gray coverage with ChromaSilk to designing customs colors and designs with Locked-In, and the finished styling you need to complete your look. Join Pravana’s Artistic Education team as we show you how to unlock your artistry in the salon and beyond.

Pravana Knows Balayage

Pravana has broken the mold with a new, ground-breaking approach to Balayage; Pure Enlightenment is “A game-changer for balayage” –Guy Tang. Hair stylists are artists, and hair is their canvas. The same way painters require different tools for different forms of artistry, hair stylist need different products to achieve their masterpieces. Balayage is an open air form of highlighting that requires a special lightener. Pravana brings hair artist Pure Light Balayage Lightener, a specifically formulated lightener to purposefully create effortless, natural blonds, as if touched by the sun.

You will learn the techniques and tools needed to master the art of balayage, including our new fast acting, ammonia-free toners. ChromaSilk Express Tones are formulated for quick toning of blondes, with long last results in less than 5-minutes. Join Pravana’s Artistic Education team as we show you how to unlock your artistry in the salon and beyond.

Joel Calfee Bio Ionic- Smooth & Style

Experience the latest in tool technology with modern styling techniques, romantic waves, sexy curls, and quick evening looks. Learn how to take control of your tools business, increase retail & client retention while enhancing client experience. It’s all about the experience!

44 Please visit the Professional Beauty Association’s (PBA) website for an updated schedule of dates and times for all Exhibitor Education. The free ISSE Long Beach 2016 APP with the updated schedule will also be available before the show. probeauty.org/isselb

Heather Smith Grow and Engage: The Secrets to Growing Your Business Using Online Marketing

Did you know that 97% of consumers start their search for local businesses online? However, just having a Website, Facebook page, Instagram and Pinterest accounts and other online profiles doesn’t automatically mean: • People will find you. • Your book will explode with new clients. • Stacks of cash will start piling up all around you. • An amazing social following will magically appear.

If you’re going to do it right and generate more income as a result, then learning the basics of how to grow your online audience and keep them engaged is critical. In this super fun, highly energized, and interactive class you’ll learn: • How to make your site Search Engine Optimization (SEO) friendly • What it takes to create a social following • Tips on getting your existing clients & team following and sharing • How to stand out with an amazing menu of services • Promotional ideas that grab attention and grow sales • Ideas for running successful online and text messaging contests

In the end, you’ll walk away with an easy to implement strategic plan that makes sense. Prepare to be inspired, excited, and ready to get started!

Gerard Kierans Surface Freedom Collection 2016

Embrace your raw, organic inner self. Let go of structured lines and embrace earthy, bohemian, whimsical yet confident fashion. Surface Freedom takes us back to the strength and calm of the Earth. Razor, RZ texture and walk your shear to personalize Surface Freedom for every guest. Up styles are organic yet detailed for confident, free high fashion.

Sexy Hair featuring Rod Sickler & Kelly Bileddo Men Mean Business

Join Sexy Hair Master Artists Rod Sickler and Kelly Bileddo to hear how they can help you grow your business with men. Men’s grooming is growing, and Kelly and Rod have significant experience in barbering. They can share with you how to give the perfect men’s cut, how to consult with male clients, and how to best sell them products to fit their needs. Join us for this exciting session to building your male clientele and your business.

Come see Rafe Hardy, Steven Melito, and Miguel Angel Marrero on the show floor!

45 beautyprofessional association

S y Connected #NAHA2016

Compete th the best! NAHA 2016 Entry Deadline: February 11, 2016

Entry opens early November 2015 probeauty.org/naha 8 0 0. 4 68.2274 HAIR BY 2015 NAHA SALON TEAM FINALIST BLUSHES

Recognizing the artistry and skill of the professional salon industry PBA MEMBERSHIP ADVANCES OUR INDUSTRY. JOIN TODAY! ISSECompet Passport Included withitio Registration.ns Register at probeauty.org/competitions/isselb. PBA Hairstyling Competitions

SUNDAY, JANUARY 31, 2016

Calling all Junior and Senior Professionals! Show off your skills and gain industry prestige at the ISSE Long Beach hairstyling competitions.

To qualify as a Senior competitor, you must be a member of the professional beauty industry for two (2) or more years. This includes time spent in school. To qualify as a Junior competitor, you must be a member of the professional beauty industry for no more than two (2) years, including time spent in school.

Ladies’ Progressive Cut, Color & Style and Avant Garde by NAHA must be completed on a mannequin. A mannequin or live model will be allowed for A Night at the Oscars® (new for 2016).

Juniors and Seniors compete at the same time, but not against each other.

Competition Schedule: Registration Fees 8:30am Competitor Check-in Begins Juniors 9:30am Ladies’ Progressive Cut, Color & Style by OMC PBA Members $25 | Non-Member $50 11:30am Avant Garde by NAHA Seniors 1:30pm New for 2016! A Night at the Oscars® PBA Members $40 | Non-Members $80 4:00pm Awards 47

Major League Barber Presents st

Hot Hands Barber Brawl At ISSE Long Beach 2016Who | Monday, has was February it takes... 1 to be a Major League Barber 2016 Hot Hands Champion? This year’s 4 explosive categories are 2016 Categories guaranteed to put your hands to the test. Who’s - going to win it all in this Hot Hands Barber Brawl?!!! Barber Summit ! Two Hot events in ONE Come join 5 of our top industry

leaders in an open forum during the Barber Battle and get your chance to ask the questions you’ve always wanted to ask.

*All competitor’s and models need to be checked in by 11am. Anyone that arrives late will forfeit their spot and not receive a refund. probeauty.org/barberbrawl Learn More at Register & 2016 SPONSORS ISSECompetitions Passport Included with Registration. Register at probeauty.org/competitions/isse. NailPro Competitions

Turn in Entries and Early Check-In Presented by Saturday, January 30, 2016 4:00pm - 6:30pm Location: Seaside Ballroom B

Hand Painted Nail Art (American Pastimes, or Past Times) Turn in only! Entries due Saturday, 4:00pm - 6:30pm.

Mixed Media Nail Art (Cathedrals Theme) Turn in only! Entries due Saturday, 4:00pm - 6:30pm. Competitions Located in

Competition Schedule: Sunday, January 31, 2016

6:00am - 7:00am Competitors Report 7:25am Soak Off Gel Application (Questions Only) 7:30am - 8:00am Soak-Off Gel Application 8:55am Salon Success (Questions Only) 9:00am - 10:30am Salon Success 11:10am **Embossed Elegance - One Hand (Questions Only) 11:15am - 12:00pm **Embossed Elegance - One Hand 1:10pm It’s All About the Bling! (Questions Only) 1:15pm - 2:00pm It’s All About the Bling! 3:10pm *3 In One (Questions Only) 3:15pm - 5:45pm *3 In One

Monday, February 1, 2016 6:00am - 6:30am Competitors Report 6:55am **On My Own - Your Own Hand - No Model (Questions Only) 7:00am - 8:30am **On My Own - Your Own Hand - No Model 10:45am Fantasy Nail Art - Pirates Theme (Assembly) 11:00am Fantasy Nail Art - Pirates Theme (Judging Begins) 4:00pm Awards Ceremony / 2016 Inspirational Award Presented

* One Model, One Competitor, One Hand Sculptured - One Hand Tip and Overlay - Each hand judged individually and then both hands judged as a perfect match set = 3 competitions in one! ** Denotes new competition or rule change 2016

Space is limited. Registration includes ISSE Passport. 49 Map Key ESTHETICSAMERICA & WELLNESS PAVILION

HAIR & BARBER COMPETITIONS

NAHA STAGE

CENTER STAGE

DOWNSTAIRS

COMPLIMENTARY SKIN EDUCATION

PROMENADE 1ST FLOOR

ADDITIONAL CLASSROOMS AT THE HYATT

PROMENADE 2ND FLOOR

50 Visit probeauty.org/isselb Exhibitors for an updated list of 2016 exhibitors. Subject2016 to change. List as of 9/30/15.

All ISSE Long Beach exhibitors are members of the Professional Beauty Association (PBA). PBA advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest national organization of salon professionals with members representing salons and spas, distributors, manufacturers and beauty professionals. By supporting our exhibitors, you are supporting the growth and prosperity of the entire industry and its professionals. Learn more at probeauty.org.

#1 Lash & Beauty Supply BioIonic/Agave 44/20 Bioken Adako Massage Chairs Bmac Scissors USA Agadir Intl Body Toolz Inc Akzentz BonBliss Allegra M. France Booker Software Amazon Series Brazilian Blowout American Crew Bric Mcmann Amika California Mango Andis Company CCI Beauty Appearus Products Charlene Ardell China Glaze Audrey Morris Cosmetics Int’L Christrio B & S Beauty Supply Cinderella Hair Extensions Babe Hair Extensions Clean +Easy BabylLiss Clipper Camo BASS Brush Company Clubman BCC ELECTRIC HAIRDRESSING LONDON CM Hair Be In Beauty CMS of Holland Inc Beaming White - Teeth Whitening Color Wow Beaute Tsuru dba KSK Enterprise Colours Of Joy, Inc. BEAUTY ETC. Columbia Cosmetics Mfg. Inc. BEAUTY LAUNCHPAD Conair Beauty Store Business Magazine Contego Spa Designs beauty&more CottonAge Belava, LLC Create Bella Lash Creative Age Publications Bella Via Hair Crimes of Beauty Belvedere CROC Bio Sculpture Gel Nail System USA Crown Brush Company Bioelements Crystal Works

51 2016 Exhibitors

DAYSPA Magazine HairArt International Dennis Bernard Hairlocs Hair Extensions Dermaesthetics Beverly Hills Formula USA Inc HairUWear Inc. Diamond Towel & Supply Co. HALOCOUTURE Extensions Dong Sung World Wide USA Inc Hand & Nail Harmony-Gelish Donna Bella Hair Extensions Hansderma Double Summit Hasami Shears Dr. Jeff Skin Care/Beauty Attica Hattori Hanzo Shears DreamCatchers Hawaiian Moon Earthly Body HE Products Ecru Lifestyle Beauty HERA PRODUCTS INC Enzo Milano Hikari Products, Inc. ERGO RESEARCH STYLING TOOLS Honda Scissors Essence Labs Inc. Hotheads Hair Extensions Everglaze IBD Evolve Hair Goods & Services, LLC IBS BEAUTY INC Eye Kandy Cosmetics indiegirl EZFlow Inova Professional FHI Heat IPKN Cosmetics Fi Hair Gear ITAY MINERAL COSMETICS Forfex Jatai International Framar International JB Cosmetics Fromm International Jessica Cosmetics International G & M Supply Inc jmtbeauty.com Galaxy Enterprises, Inc. JNxcel Salon Products Gavson Salon Classics Joewell Gehwol Foot Care Jordane Cosmetics Gelaze Kaemark Inc Gena Kamisori GiGi & Clean KARG Inc. New York Glamour Beauty Kashmir Hair System GM & Associates Kasho Shears Gold N Hot King Square Int’l Inc. Golden Rainbow Publishing Co. KP Beauty Products Golden Supreme KREST COMBS Gulfstream Inc. Ladybird Line Hair Couture L’ANZA Healing Haircare Hair Evolution Products LECHAT Nail Care Products Hair for Hair Inc Lexor Inc

52 List as of 9/30/15. Visit probeauty.org/isselb for a current list of 2016 exhibitors. Subject to change.

LightStim PRINCESS NAILS INT’L INC Locket Hair Extensions Product Club Longmi Lashes by Daniel Professional Beauty Association Malibu C Qosmedix Martin Parsons Rage Beauty & Makeup Eraser Martinni Beauty, Inc. RAULMARTEZ The Academy Mia Beauty Rootflage micabeauty Rosy Salon & Spa Software Millennium Salon Software Ruby Makeup Academy MINDBODY Inc Rush Hair Replacement LLC Miss Eye D’or Rusk, Inc. Modern Basic Distributor SAFE-T NAILS More Lash Saian Natural Clinical Skincare morphe brushes SALON DESIGNERS L.A./GAMMA & BROSS MoYou Salon in A Bottle Nail Alliance SalonBiz Nail Labo SalonCentric NAILPRO Magazine SALONTECH / AST SYSTEMS Nancy’s Beauty Warehouse Salonwear Ultimate Beauty Companies Sam Villa NATURA AMAZONE S.A.R.L Sarrela NATURAL HAIR Sassoon NIGEL BEAUTY EMPORIUM Satin Smooth Norvell Skin Solutions SeaCliff Beauty Packaging & Laboratories Nufree finipil Selvaggia, Inc dba Pink Pewter Obliphica Professional Sensei Shear Systems Olaplex Sexy Hair Olivia Garden Shark Fin Shear Company O’Nine Technologies Inc SHEAR WORLD OPI Short2long Organic Permanent Makeup SH-RD Hair Care ORLY INTERNATIONAL SKIN ACCENTS INC. Oster Professional Products Smockers Ouro hair products SNVHAIR PASSION BEAUTY, INC. So Cap USA PIBBS SOHOSTYLE Pinnacle Cosmetics Spa Amazing Polished Perfect by Twila True Spa Manufacturer Direct PRAVANA Spencer Forrest, Inc.

Visit probeauty.org/isselb Exhibitors for an updated list of 2016 exhibitors. Subject2016 to change. List as of 9/30/15.

Starlight Nail Supplies, Inc. Utsumi America Inc Strands Hair Color UV-NAILS Stylist Sprayers Vagaro Inc Sumita Cosmetics VETRO Sunlights Balayage, Inc. Viviscal Professional Super Million Hair VP Beauty Trading LLC SURFACE HAIR Wahl/Kayline Takara Belmont WePayAnywhere The Hair Shop Wet Brush TNN Beauty Woody’s Tressa Inc X-Edge Turbo Power Yamako Scissors Tweezerman Professsional Young Nails, Inc. Uberliss Zenagen Ultimate Beauty Companies

VISIT THE BOOTH BOOTH THE VISIT everybody’s talking about. about. talking everybody’s

MINDBODY salon software is the brand of of brand the is software salon MINDBODY choice for over 45,000 business owners across across owners business 45,000 over for choice 132 countries and territories. Trusted by the the by Trusted territories. and countries 132 best in the industry, MINDBODY has helped helped has MINDBODY industry, the in best salons book over 157 million appointments appointments million 157 over book salons with their clients. Visit our booth to see where where see to booth our Visit clients. their with the power of automation can take your salon. salon. your take can automation of power the

MINDBODYSALON.COM MINDBODYSALON.COM 55 Booth # 1713 1713 # Booth Cidesco Section USA Education

DeeDee Crossett Sunday 10:00am - 11:30am EDU Code: 601 The Future is Now | An Industry Update PBA Members $35 | Non-Members $70

Our industry is growing and evolving at a rapid pace. How do we as business owners, managers and skin care therapists plan for the future? What is next to come? During this interactive session we’ll explore how to evolve with the new generation of therapists, treatments and our client base.

Becky Kuehn Sunday 12:00pm - 1:30pm EDU Code: 602 To Touch or not to Touch… PBA Members $35 | Non-Members $70

Let’s take a look at the special needs of our clients as they experience cancer. We’ll look at the importance of touch and training as we discuss the proper questions that need to be asked in order to offer them a safe, custom treatment.

Lydia Sarfati Sunday 2:00pm - 3:30pm EDU Code 603 The Aging Skin PBA Members $35 | Non-Members $70 Professional & Scientific Solutions

You will learn how environmental exposure, genetics, hormonal and chronological factors influence aging of the skin resulting in hyper pigmentation and wrinkles. 10 best ingredients and solutions for dark spots and loss of collagen. Understanding key ingredients such as peptides and anti-oxidants. Come learn professional and scientific solutions to provide the best results for your clients.

Rebecca James Gadberry Sunday 4:00pm - 5:30pm EDU Code: 604 Skin’s ‘Second Barrier’: The Microbiome PBA Members $35 | Non-Members $70

In less than five years, the skin’s microbiome has gone from the dustbin of orphan research to recently being recognized as the skin’s ‘Second Barrier’. Learn why most of what you know about the body’s microbial population is wrong; useful facts behind the skin/gut connection; how the microbiome benefits the skin and how imbalances lead to common skin diseases; esthetics practices that may harm valuable populations; and discover cosmetic ingredients currently available to work with – instead of against – the microbes that complete our personal ecosystem.

56 Becky Kuehn Monday 10:00am - 12:00pm EDU Code 605 Ayurveda for Oncology PBA Members $50 | Non-Members $100

The art and science of Ayurvedic practices have been around and used for many thousands of years. It is a system of natural and holistic medicine, that translated means: “the science of life”. It is starting to show up in the Spa and wellness world and is used in many hospitals and cancers centers across the world as well. In this class we will take a look at how it can be used in Esthetics for the client that is going through cancer and traditional cancer treatments. We will be showing a demo of two different treatments that are useful for detoxification and relaxation.

Lydia Sarfati Monday 1:00pm - 3:00pm EDU Code: 606 CIDESCO Facial Massage PBA Members $50 | Non-Members $100 Application & Mastery

Are you bored with your facial technique? Come discover new approaches and learn the art and science of classic facial massage movements including Effleurage, Petrissage, Tapotement, Friction, Vibration and Eastern movements, such as Shiatsu. Improve your understanding of the function of the muscles, lymph and circulatory system. Massage demonstration and hands-on workshop will help you learn the different facial massages, the different movements for various skin types and conditions and will also include a technique for hand massage. This presentation will inspire you to offer your client the very best facial massage.

CIDESCO is an international beauty therapy association representing the highest standards of esthetics in more than 33 countries. Section USA strives to introduce you to the quality and prestige of a CIDESCO diploma, so that you may consider obtaining one at a certified school in the USA or abroad. Visit probeauty.org/skincare to learn more.

57 THELet yourISSE hairLONG down BEACH at NIGHT OUT PARTY! 01.31.16 8:30PM – 12:00AM AT SEVILLA NIGHTCLUB

This private party is exclusively for ISSE Long Beach attendees and exhibitors only. Meet up with old friends and make some new ones while you dance and party the night away. PROBEAUTY.ORG/ISSELB Hotels & Travel to Long Beach Hotel Accomodations

Long Beach Convention Center The Professional Beauty Association (PBA) negotiates special 300 East Ocean Boulevard discounted room rates at premier hotels in Long Beach - all just Long Beach, California 90802 steps from the Long Beach Convention Center. 4 Easy Ways to Book Your Hotel with ISSE Long Beach 1 Book Online at probeauty.org/isselb 2 Call 800.826.8798 (310.590.4719) 3 Download a housing form at probeauty.org/isselb and fax to 310.649.3554 4 Mail a completed housing form to: Par Avion Meetings and Conventions/ISSE Long Beach 15901 Hawthorne Blvd., Suite 440 Lawndale, CA 90260

Participating Hotels

Hyatt Regency Long Beach Hyatt The Pike Long Beach 200 S. Pine Avenue 285 Bay Street Single $213 / Double $238 Single or Double Occupancy $191 Additional person fee: $25 per person/night Additional person fee: $25 per person/night

Renaissance Long Beach Westin Long Beach 111 E. Ocean Blvd. 333 E. Ocean Blvd. Single $211 / Double $233 / Club Rooms $250 Single $214 / Double $234 Additional person fee: $15 per person/night Additional person fee: $20 per person/night

Getting to Long Beach & Around Town For assistance making airline and car rental reservations, call 800.826.8798 (310.590.4719).

Parking at the Convention Center The Long Beach Convention Center has three parking garages: The Terrace Theater Parking Garage, the Arena Parking Lot and the Promenade Parking Garage. There are also two parking lots: the main parking lot and the Elephant Lot are located off of Shoreline Drive. 59 PurchaseVisit probeauty.org/isselb or callTickets 800.310.7554 (240.439.2554)

ISSE LONG BEACH 2016 DATES AND TIMES

Saturday, January 30: 1:00pm - 6:00pm Sunday, January 31: 9:00am - 6:00pm Monday, February 1: 9:00am - 5:00pm

ISSE LONG BEACH 2016 EXPO TICKET PRICES

Advance Price valid until midnight January 3, 2016 Regular Price effective January 4, 2016 Save up to $30! NEW FOR 2016 - ISSE PASSPORT SATURDAY ONLY Unlimited Access All Days; Excludes Paid Events Excludes Paid Events PBA Members - $30 Advance / $42 Regular PBA Members - $20 Advance / $40 Regular Non Members - $60 Advance / $85 Regular Non Members - $32 Advance / $65 Regular

1 Online at probeauty.org/isselb

2 Phone 800.310.7554 (240.439.2554)

3 Visit an authorized Ticket Seller

Nancy’s Beauty Warehouse SalonCentric Sally Beauty Supply Sweis Nancy’s Beauty Warehouse 800.282.2843 x2 866.234.9442 877.633.1717 800.888.4055 saloncentric.com sallybeauty.com sweisinc.com nancysbeauty.com

AAttention! $10 processing fee will be applied to your ticket price when ordering tickets by phone. Purchase your ISSE Long Beach 2016 expo and paid education tickets online to save on processing fees.

60 PBA Members Enjoy VIP Perks SAVE MONEY! Individual members and each Benefit Recipient of PBA Business members may purchase one show ticket at 50% off. Memberships must be active on date of purchase and start at just $50. Plus, members enjoy discounts on paid education.Visit probeauty.org/join for more information.

VIP TREATMENT! Take a break from the hustle and bustle of the show floor with exclusive access to the PBA Mem- ber Lounge. Enjoy complimentary beverages, internet access and a quiet place to chat with fellow members. Look for it at the PBA Booth in the Arena Lobby.

EXTRA SAVINGS ON THE SHOW FLOOR! PBA’s Member-to-Member exhibitors are offering discounted prices exclusively for PBA members! Pick up your member lanyard at the PBA booth and be sure to wear it to take advantage of these sweet deals at ISSE Long Beach! See probeauty.org/isselb for details.

ATTENTION SCHOOLS AND INSTRUCTORS!

PBA encourages cosmetology students to attend ISSE to learn about future career opportunities, advance their education, and to see the industry in action! PBA also understands how important it is for instructors to take part in business and technical education classes to keep up with industry products and trends. That’s why PBA is providing cosmetology instructors with an opportunity to earn complimentary admission, by encouraging their students to attend ISSE 2016. For every five (5) student tickets purchased, cosmetology schools receive one (1) COMPLIMENTARY ISSE Passport to ISSE Long Beach.

If your school is interested in participating in this program, contact Gina Moon at [email protected]. ACT NOW - DEADLINES APPLY!

Coming Soon... LOOK FOR THE ISSE LONG BEACH 2016 APP ON YOUR SMARTPHONE OR TABLET.

61 Show Policy

ISSE Long Beach is open to licensed beauty professionals, cosmetology students and instructors only. Manufacturers, distributors and manufacturer representatives are NOT eligible to attend this show unless they are members of the Professional Beauty Association (PBA).

Any attendee observed to be distributing information and/or products or soliciting business in the aisles, in another company’s booth or in any public areas will have their badge(s) confiscated without refund and will be escorted from the building. This policy pertains to both PBA member attendees as well as non-member attendees.

All attendees will be required to show a current license and photo identification before entering the show floor. No children under the age of 16, including infants, will be permitted on the show floor or in education classrooms. No strollers, rolling carts or bags with wheels of any kind will be permitted on the show floor. A complimentary bag check will be available at each entrance.

Accepted Professional Credentials • Salon/Spa business license denoting salon/spa ownership • Cosmetology, Nail Technician, Esthetician, or Massage Therapist license/certificate (including international licenses/certificates) • Makeup Artist Union Card, Temptu Pro Artist Card, MAC Pro Card, Smashbox Pro Card, Make-Up Artist Pro Card, Make Up For Ever Pro Card or Inglot Pro Card • PBA Member ID or other beauty association membership card (CCA, ISPA, etc.) • Sally Beauty Pro Card (red) • SalonCentric Card • CosmoProf PROCLUB® Card • Cosmetology School Business or State License • Cosmetology school valid student ID, hours card, active class schedule, active unofficial transcript, student enrollment form • A professional business card, with the Salon name, your name and contact information included • An original letter from salon/spa owner on company letterhead accompanied by owner’s business card verifying employment. Copies will not be accepted • Paycheck stub or W-2 form with your name and salon name imprinted • Other appropriate license denoting you as a member of the professional beauty industry

ALL CREDENTIALS MUST BE ACCOMPANIED BY A PHOTO ID. NO EXCEPTIONS.

For questions on credentials, please contact Gina Moon at [email protected].

62 beautyprofessional association

DEDICATED COMPLETELY TO THE ART OF SKIN AND SPA

PROFESSIONAL BEAUTY ASSOCIATION PRESENTS

LONG BEACH CONVENTION CENTER LONG BEACH, CALIFORNIA Experience the Serenity AT THE BIGGEST & BEST BEAUTY EXPO ON THE WEST COAST PROBEAUTY.ORG/ISSE professional beauty PRSRT STD association U.S. POSTAGE PAID Professional Beauty Association PERMIT NO. 1 PHOENIX, AZ 15825 N. 71st Street, Suite 100 Scottsdale, AZ 85254

See page 60 to find an authorized ticket air by 2015 NAHA Winner Lauren Moser Lauren Winner 2015 NAHA air by H seller near you.

PROFESSIONAL BEAUTY ASSOCIATION PRESENTS

Featuring probeauty.org/isselb 800.310.7554 #ISSELB