CIATÉ GIVENCHY SHISEIDO GUERLAIN L’ORÉAL BARE MINERALS ILLAMASQUA NEW STOCK & DECORATION ALL THAT GLITTERS SS20 TRENDS “HCP are able to quickly adapt aesthetics for brands to customise & differentiate their ranges.” DISCOVER THE POWEREditor’s OF PACKAGING Note First impressions count! 94% of consumers’ purchasing speed-to-market and suit smaller MOQs; and with decisions are based on appearance so emotionally global manufacturing facilities, are in a unique position appealing packaging makes the difference; in-store, to serve these new beauty game changers. consumers take only seconds to make up their minds whether or not to buy a product. HCP are also working closely with leading filler/ formulators to qualify popular and versatile stock packs Indie brands are using directives such as ‘inclusivity’ to advance project development; especially key for the and ‘Instabait’ packaging to drive a cult following mascara category to expertly match pack technologies and brand engagement from their widened online with formulas to achieve targeted performance results audience. By investing significantly in stock packaging and expedite the development of new launches. to accommodate the exploding Indie beauty scene, HCP are able to quickly adapt aesthetics for brands Read on to discover how HCP transforms the ordinary to customise and differentiate their ranges; with into the extraordinary through the power of packaging. packaging and decoration that catches the eye of consumers and prominent online influencers. Cheryl CHERYL MORGAN HCP offer a wide range of contemporary stock CREATIVE MARKETING MANAGER packaging and decoration techniques to achieve [email protected] All rights reserved. No part of this publication may be reproduced, translated or adapted in any form or by any means, without the prior written permission of HCP. Copyright upon issue. A big thank you to all of our contributors this issue. CONTENTS SPRING SUMMER 2019 ISSUE FEATURES 15 | European Mascara Synergy 22 | All That Glitters 23 | HCP Design 32 | Fluted Finesse 24 - 31 33 | Punki Lashes CUSTOMER LAUNCHES 34 | Lash Studio RANGES 37 | Lavish Lashes Illamasqua 38 | Homme Cyber Colors 61 - 69 CUSTOMER LAUNCHES 39 | Made in the USA Piové LIPS 40 | Belle of the Ball Mary Kay Ciaté 41 | Pacific Mascara Shiseido Rose of Heaven 42 | Brows are the 04 - 14 44 - 45 Ink of Elation New Black INTRODUCTION CUSTOMER LAUNCHES Pechoin 46 | Starry Eyed HCP in Numbers MASCARA 48 | Bleu Meet the Leadership Team Masters Colors 70 - 75 53 | Rainbow Sprinkles CUSTOMER LAUNCHES 2019 Exhibition Calendar Wycon 58 | Solitaire FACE Green Initiative 62 | Beautiful Blends 50 - 60 Bare Minerals Updates: News & Awards 63 | Chromatica CUSTOMER LAUNCHES Guerlain EU Expansion Update COMPACTS & PALETTES 65 | Glitter & Gloss Hanhoo Esprique 67 | Square Jumbo Lip Gloss L’Oréal 16 - 17 Maogeping 68 | Fairy Wands AT A GLANCE... Alkor 73 | Inclusive & Diverse NEW STOCK 78 - 83 Dead Sea Premier HCP TRENDS SS20 74 | Radical Ultra 18 - 21 Nars Trend Highlights 76 | Mini But Mighty Givenchy Dolce Disco 77 | Contour Queen NEW FINISHES & DECORATION Ciaté Palm Beach 84 | Fluted Collection MEET THE LEADERSHIP TEAM HCP PACKAGING is managed by an experienced international team, providing global and local sales, project and engineering support. For more information on any feature in this magazine, please contact your local sales representative - all details are available on www.hcpackaging.com EDDY WU REBECCA LIAO MICHAEL ZHANG MARY BRADY PRESIDENT & CEO CFO COO & GLOBAL SUPPLY CHAIN PRESIDENT HCP GROUP HCP GROUP LEADER HCP USA No. 9456 Songze Avenue No. 9456 Songze Avenue HCP GROUP 430 Mountain Avenue Qingpu Industrial Zone Qingpu Industrial Zone No. 9456 Songze Avenue Suite 402 Shanghai 201700 Shanghai 201700 Qingpu Industrial Zone New Providence China China Shanghai 201700 NJ 07974 China USA T: +86 21 6700 0888 T: +86 21 6700 0888 T: +86 21 6700 0888 T: + 1 (908) 643 7720 E: [email protected] E: [email protected] E: [email protected] E: [email protected] ERIC FIRMIN JACKIE MANTLE DR. THOMAS GIBTNER STÉPHANE GRANJON PRESIDENT MANAGING DIRECTOR GENERAL MANAGER GENERAL MANAGER SIMP HCP FRANCE HCP UK RUSI COSMETIC GMBH & CO. KG 4 rue Camille Decauville 10 rue Vignon Tayfield House, 38 Poole Road Rudolf-Diesel-Straße 14 ZAC du Plessis-Saucourt 75009 Paris Westbourne, Bournemouth DE - 91572 91250 Tigery France Dorset BH4 9DW Bechhofen France UK Germany T: +33 1 42 44 24 24 T: +44 1202 670099 T: +49 9822 6099 15 T: +33 1 64 98 13 60 E: [email protected] E: [email protected] E: [email protected] E: [email protected] 6 | SS19 EXHIBITION CALENDAR THE HCP PACKAGING GROUP maintain a strong calendar of international exhibitions2019 each year, meeting with existing customers and welcoming new visitors. The exhibitions are an ideal opportunity to meet the teams, better understand HCP’s capabilities and discuss new packs and projects. EUROPE ASIA NORTH AMERICA COSMOPROF COSMOPROF MAKEUP IN BOLOGNA ASIA - HONG KONG LOS ANGELES 14 - 17 MARCH 13 - 15 NOVEMBER 27 - 28 FEBRUARY COSMETICS BUSINESS LUXEPACK MUNICH NEW YORK 5 - 6 JUNE 15 - 16 MAY MAKEUP IN COSMOPROF NORTH PARIS AMERICA - LAS VEGAS 20 - 21 JUNE 28 - 30 JULY LUXEPACK MAKEUP IN MONACO NEW YORK (SIMP) 30 SEPTEMBER - 2 OCTOBER 11 - 12 SEPTEMBER HCP are world-leaders in both stock and custom packaging for colour cosmetics, skincare and fragrance, with significant investment for new stock in all categories. Stop by the HCP booths to discover the latest trend ranges, packaging and decoration solutions to achieve your brand’s unique vision! Get in touch with your regional sales representative to make an appointment - all contact details can be found at www.hcpackaging.com SS19 | 7 GREEN INITIATIVE SUSTAINABILITY AT HCP PACKAGING Establishing a sustainable and eco-friendly program is a challenge for any consumer goods manufacturer and investment to implement the most effective processes and materials from the ground up is key. HCP’s Green Initiative is continuing to evolve; utilising expertise in factory set-up, product design and engineering and post-consumer recycled materials to ensure all aspects are evaluated. Read on for some insight into HCP’s Green Initiative. GLOBAL BLUEPRINT FOR RESPONSIBLE MANUFACTURING Replace equipment Reduce carbon Conduct sustainable to reduce energy & emissions & other procurement & build water consumption. pollutants. a green supply chain. Guide employees to Utilise product life Classify waste; engage in & respect cycle management. recycle & reduce. sustainable initiatives. Utilise the ‘6R Principles’: REPLACE | REUSE | RECYCLE | REDUCE | RE-MANUFACTURE | RESEARCH CARBON DISCLOSURE PROJECT HCP participate in the Carbon Disclosure Project (CDP) which drives corporate transparency and the measurement of environmental action. HCP had an outstanding score of level B for 2018, which is two levels above the general average and Asia regional average of score level D. In 2018, 7,000 companies disclosed via CDP. HCP Packaging are proud to be awarded in March 18 an Honors Certificate as a ‘2017 Leading Supplier’ for corporate action on climate change in China. ECOVADIS CSR RATING For 2018, HCP were awarded the Silver CSR rating by Ecovadis, a trusted partner for procurement teams whose mission is to provide the world’s most-trusted sustainability ratings, enabling all businesses to reduce risk, drive performance, and improve environmental and social outcomes. A silver recognition level is awarded to companies ranking in the top 30% of those entered in the program. SS19 | 9 NEWS & AWARDS UPDATES HCP WIN TWO AWARDS AT PECHOIN SUPPLIER EVENT HCP were pleased to receive two awards from Pechoin in January 2019 for ‘Innovative Design’ and ‘Partnership’. Key members of the HCP team attended the supplier meeting: pictured left: Nie Huafang, Engineer; Daniel Li, Sales Director; Eddy Wu, Group President & CEO; Jacky Bai, Sales Manager; Ida Zhu, Customer Service. SILVER AWARD FROM NJPEC FOR TOO FACED BRONZER HCP were pleased to attend the annual ‘Package of the Year’ awards ceremony held by NJPEC; a non-profit, volunteer-driven organisation of packaging professionals in New Jersey. The silver award for colour cosmetics was presented to HCP for Too Faced’s bronzer; a custom magnetic compact with shiny gold edging and a heart shaped detail. HCP PROUD TO RECEIVE 2018 SUPPLIER EXCELLENCE AWARD FOR AGILITY BY ESTÉE LAUDER HCP are honoured to once again be awarded the ‘Supplier Excellence Award for Agility’ by their valued customer Estée Lauder. 10 | SS19 HCP’S US MASCARA & BROW BRUSH INNOVATION & DEVELOPMENT CENTRE HCP’s newly constructed ‘Mascara and Brow Brush Innovation & Development Centre’ provides an interactive and collaborative environment for customers to achieve the perfect application. The centre brings together over 40 years of twisted-wire brush making knowledge and expertise, as well as state-of-the-art micro-injection moulded brush ingenuity. Aligning HCP’s internal design resources and shared engineering brush and package knowledge, the centre fosters a creative process for delivering a targeted brush application, with the unique unified approach significantly reducing development cycle time. Get in touch: [email protected] Hinsdale Manufacturing Plant 370 Monument Road Hinsdale NH 03451 USA CURLING LENGTHENING VOLUMISING DEFINING EXTREME VOLUME FULL EFFECT NEW HCP EAST COAST PREMISES 430 Mountain Avenue As of January 2019, HCP’s US East Coast Suite 402 sales team have moved to new and improved, New Providence larger office premises in New Jersey. Please NJ 07974 update your records with the new address: Tel: + 1 (908) 643 7720 SS19 | 11 HCP CONGRATULATE CHARLOTTE TILBURY FOR BEING AWARDED HER MBE Following the announcement of the Queen’s Birthday Honours List in June 2018, Charlotte Tilbury – make-up artist to the stars, entrepreneur and founder of the award-winning, global brand Charlotte Tilbury Beauty, received her MBE from Her Majesty, the Queen at Buckingham Palace. As a British female entrepreneur and one of the most influential make-up artists of her generation, Charlotte received her MBE for services to the beauty and cosmetics industry.