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Communication on Our Sustainability Progress Guerlain, in the Name of Beauty

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Communication on Our Sustainability Progress Guerlain, in the Name of Beauty COMMUNICATION ON OUR SUSTAINABILITY PROGRESS GUERLAIN, IN THE NAME OF BEAUTY Introduction NATURE HAS BEEN INSPIRING US SINCE 1828 IN THE NAME OF BEAUTY, IN THE NAME OF ALL BEAUTIES, UNITING LUXURY AND SUSTAINABILITY ature has inspired us since 1828. For over 13 years, we have put its conservation at the heart of our Nwork. This commitment is driven by a duty to act and pass on our legacy to future generations. This goal is carried out with conviction and humility by our teams worldwide to ensure the quality of our creations and the longevity of our expertise while also giving back to Na- ture in return for everything it provides us. Our commitment to sustainable development allows us to pin our actions to a strategy which, to meet societal and customer expec- tations, is grounded in ambitious goals and identifiable achievements. We are committed to innovating sustainably, preserving biodiversity, acting for the climate and creating a positive social impact. Above all, we seek to protect one of our planet’s most important treasures: bees, to whom we have dedicated several meaningful partnerships. GUERLAIN, IN THE NAME OF BEAUTY Introduction At Guerlain, pledging to preserve the planet is a fundamental step to ensure the quality and longevity of our creations and savoir-faire. We are fully aware that committing to this key issue allows us to give back to nature and aid in preserving the beauty of the world in our own way, and mostly the bees, symbol of the House and guide for our commitment. We owe them so much! Over the last few years and thanks to our 13 years of track record, the House has changed significantly around sustainability requirements and actions while remaining faithful to its values. More than ever, I am convinced that Guerlain’s future lies in the union of luxury and sustainable development. ” Véronique Courtois, CEO Guerlain GUERLAIN, IN THE NAME OF BEAUTY NEWS SUSTAINABLE INNOVATION GUERLAIN, IN THE NAME OF BEAUTY News HAVING BEEN MADE AVAILABLE IN FRENCH SINCE 2019, TODAY GUERLAIN HAS BROADENED THE ACCESSIBILITY OF ITS TRACEABILITY AND TRANSPARENCY PLATFORM INTERNATIONALLY, PUTTING AN ENGLISH LANGUAGE VERSION ONLINE. REDISCOVER OUR CREATIONS WITH COMPLETE TRANSPARENCY: BEE RESPECT, AN ECO-INNOVATION FROM GUERLAIN public platform and a pioneering initiative from a luxury perfume and cosmetics House who itself has opted to lift the veil on its major Aimpacts and important eco-objectives, Bee Respect is designed to shed light on Guerlain’s use of ingredients and principle suppliers. A tangible indication of our irrevocable long-term social and environmental commitments, Bee Respect was originally designed for internal use. It soon became clear to us that given the way it was being adopted by our teams and professionals, this tool would be valuable with regards to transparency and bring us closer to our customers. The key to creating a better understanding of our products’ lifecycles, Bee Respect joins the experiential digital sphere with an application designed to respond to growing consumer demand for transparency, thereby enriching the Guerlain customer experience. GUERLAIN, IN THE NAME OF BEAUTY News OUR BEE RESPECT PLATFORM, A SOLUTION ACCESSED VIA GUERLAIN.COM TO OFFER TRANSPARENCY AND TRACEABILITY ON: - Our skincare ranges (ingredients within the formula, packaging, our suppliers, places of manufacture, carbon footprint to reach points-of-sale.) - Our makeup ranges featuring the L’Essentiel foundation, an emblem of our quest for naturalness. - Our most iconic perfumes from June 2020. Our goal being to extend this to feature our full catalogue of perfumes. The Bee Respect platform, which was created by Guerlain has been designed in partnership with the company, Product DNA. Founded by renowned traceability architects, this Swiss-based company has developed “Respect-code”, a traceability tool that offers the consumer an experience that lives up to their ever-increasing interest in products by insuring the complete, precise, accurate and authentic traceability of each product via its own individual and unique code. Our platform meets European regulatory standards for cosmetics. GUERLAIN, IN THE NAME OF BEAUTY News A BEE RESPECT PARTNER AT THE CUTTING-EDGE OF SUSTAINABLE INNOVATION We have developed Bee Respect in partnership with Product DNA, an expert company in product traceability whose founder, Robin Cornelius, was a leader in the sustainable textile industry before “pursuing traceability” with his business working for responsible consumption. Robin Cornelius states: Today, it’s essential to bring the consumer into the equation. Connected to a constant flow of contradictory information, when it comes to transparency, consumers have new demands. They want to know where their purchases come from. Businesses owe it to themselves to respond to these new expectations and deliver clear explanations regarding the conditions and places of manufacture of their products. I am happy that a House such as Guerlain is leading the way in the cosmetics sector! ” For Guerlain, transparency means sharing our social and environmental actions sincerely and authentically. Bee Respect marks an additional landmark in our ambitious and innovative approach to sustainability. OUR BEE RESPECT TARGETS Guerlain is committed to naturalness and aims, whenever it is possible, for 90% naturally derived ingredients without compromising safety or sensorial feel. 100% of our new creations (excluding limited-edition products) will be traced between now and 2022 Over 500 ingredients traced on BEE RESPECT in 2020 Over 100 products displayed on the platform in 2020 40 suppliers and partners highlighted on Bee Respect 250 employees and partners mobilized to operate the platform GUERLAIN, IN THE NAME OF BEAUTY PRESERVING BIODIVERSITY GIVING BACK TO NATURE VIA THE SUSTAINABLE SOURCING OF OUR ICONIC INGREDIENTS & OUR “GUERLAIN FOR BEES CONSERVATION PROGRAM” GUERLAIN, IN THE NAME OF BEAUTY Biodiversity 1. PROTECTING BEES, A FOREGONE CONCLUSION FOR GUERLAIN. SINCE 1853, WHEN IT FIRST LANDED ON THE BOTTLE DESIGN FOR THE EAU DE COLOGNE IMPÉRIALE FRAGRANCE CREATED BY OUR FOUNDER FOR EMPRESS EUGÉNIE, A SPECIAL BOND HAS CONNECTED US TO THE BEE or close to 170 years, bees have buzzed between our creations with the same endless passion for exceptional raw materials. And we owe them Fmuch. Biodiversity sits at the heart of our creations. And the bee sits at the heart of biodiversity. Bearing witness to our times and at-risk, bees play an essential role in the pollination necessary for plant reproduction. It is essential that we ensure their preservation which guarantees the food security of our planet. To do our part (and then some…) to protect bees seemed obvious. With this goal in mind, we have dedicated six meaningful partnerships to bees. GUERLAIN, IN THE NAME OF BEAUTY Biodiversity OUR PARTNERSHIPS DEDICATED TO BEE PROTECTION A sustainable research and philanthropy partnership with the Ouessant Brittany Black Bee Conservation Association (ACANB) Since based on two pillars: on one hand, financial support to better 2011 remunerate the maintenance of the hives and the various actions the Association needs, and on the other, support for its research and communication activities. A partnership with the French Observatory of Apidology Since (Observatoire Français d’Apidologie, or OFA), that helps to 2015 develop a stock of hives in Europe and promote the rare and important beekeeper profession. GUERLAIN, IN THE NAME OF BEAUTY Biodiversity Creation of Bee School, an awareness programme for primary In school children led by company employees that invites children 2018 to learn about the bee’s important role, while raising awareness about the need to protect them. The launch of the UNESCO-MAB partnership in collaboration with the OFA, designed to train women beekeepers, create beekeeping affiliates across the world and measure the benefits of pollination in biosphere reserves. To protect the safety of all partners and actors involved in this incredible project within the context of the COVID-19 pandemic, we have decided with UNESCO and the OFA to postpone the women beekeeper training initially planned for April and May 2020. Our first training programme will therefore start in May 2021. Inauguration of a partnership with the GoodPlanet Foundation, an organisation created in 2005 by the internationally recognised ecologist and photographer, Yann Arthus-Bertrand. The vocation of this partnership is to raise awareness among young gene- rations on the challenges surrounding bee protection. On one hand, this partnership will help fund two activity leaders at “La Ruche” (The Hive), an artistic and pedagogical installation at In the Foundation dedicated to discovering the world of beekeeping. 2020 On the other hand, it will allow Bee School workshops by Guerlain employees and with the help of GoodPlanet mediators to be held for the children from groups in the social sphere that visit the Foundation. The launch of a partnership with the ELYX Foundation. Co-founded by the artist Yacine Aït Kaci under the aegis of the FACE Foundation, the ELYX Foundation works to promote the values and principles of the UN, including its 17 development objectives and Agenda for 2030. The ELYX character drawn by Yacine is the digital ambassador of the United Nations while the Foundation of the same name advocates for local, national and international institutions, works on communications initiatives with the general public and publishes educational and awareness resources. Guerlain is thus continuing a collaboration initiated with the illustrator, who imagined BEEZ, the emblem of the Bee School. GUERLAIN, IN THE NAME OF BEAUTY Biodiversity 2. PRESERVING OUR ICONIC RAW MATERIALS: A SOURCE OF INSPIRATION AND INNOVATION. ince founding, raw materials have been a major source of inspiration and innovation for our House. Our pledge to protect biodiversity is a Snatural step towards ensuring the quality and longevity of our creations and savoir-faire. Committing to this key issue also allows us, in our own way, to help preserve the Beauty of the world.
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