COMMUNICATION ON OUR SUSTAINABILITY PROGRESS GUERLAIN, IN THE NAME OF BEAUTY
Introduction
NATURE HAS BEEN INSPIRING US SINCE 1828
IN THE NAME OF BEAUTY, IN THE NAME OF ALL BEAUTIES, UNITING LUXURY AND SUSTAINABILITY
ature has inspired us since 1828. For over 13 years, we have put its conservation at the heart of our Nwork. This commitment is driven by a duty to act and pass on our legacy to future generations. This goal is carried out with conviction and humility by our teams worldwide to ensure the quality of our creations and the longevity of our expertise while also giving back to Na- ture in return for everything it provides us. Our commitment to sustainable development allows us to pin our actions to a strategy which, to meet societal and customer expec- tations, is grounded in ambitious goals and identifiable achievements. We are committed to innovating sustainably, preserving biodiversity, acting for the climate and creating a positive social impact. Above all, we seek to protect one of our planet’s most important treasures: bees, to whom we have dedicated several meaningful partnerships. GUERLAIN, IN THE NAME OF BEAUTY
Introduction
At Guerlain, pledging to preserve the planet is a fundamental step to ensure the quality and longevity of our creations and savoir-faire. We are fully aware that committing to this key issue allows us to give back to nature and aid in preserving the beauty of the world in our own way, and mostly the bees, symbol of the House and guide for our commitment. We owe them so much! Over the last few years and thanks to our 13 years of track record, the House has changed significantly around sustainability requirements and actions while remaining faithful to its values. More than ever, I am convinced that Guerlain’s future lies in the union of luxury and sustainable development. ” Véronique Courtois, CEO Guerlain
GUERLAIN, IN THE NAME OF BEAUTY
NEWS SUSTAINABLE INNOVATION GUERLAIN, IN THE NAME OF BEAUTY
News
HAVING BEEN MADE AVAILABLE IN FRENCH SINCE 2019, TODAY GUERLAIN HAS BROADENED THE ACCESSIBILITY OF ITS TRACEABILITY AND TRANSPARENCY PLATFORM INTERNATIONALLY, PUTTING AN ENGLISH LANGUAGE VERSION ONLINE.
REDISCOVER OUR CREATIONS WITH COMPLETE TRANSPARENCY: BEE RESPECT, AN ECO-INNOVATION FROM GUERLAIN
public platform and a pioneering initiative from a luxury perfume and cosmetics House who itself has opted to lift the veil on its major Aimpacts and important eco-objectives, Bee Respect is designed to shed light on Guerlain’s use of ingredients and principle suppliers. A tangible indication of our irrevocable long-term social and environmental commitments, Bee Respect was originally designed for internal use. It soon became clear to us that given the way it was being adopted by our teams and professionals, this tool would be valuable with regards to transparency and bring us closer to our customers. The key to creating a better understanding of our products’ lifecycles, Bee Respect joins the experiential digital sphere with an application designed to respond to growing consumer demand for transparency, thereby enriching the Guerlain customer experience. GUERLAIN, IN THE NAME OF BEAUTY
News
OUR BEE RESPECT PLATFORM, A SOLUTION ACCESSED VIA GUERLAIN.COM TO OFFER TRANSPARENCY AND TRACEABILITY ON:
- Our skincare ranges (ingredients within the formula, packaging, our suppliers, places of manufacture, carbon footprint to reach points-of-sale.)
- Our makeup ranges featuring the L’Essentiel foundation, an emblem of our quest for naturalness.
- Our most iconic perfumes from June 2020. Our goal being to extend this to feature our full catalogue of perfumes.
The Bee Respect platform, which was created by Guerlain has been designed in partnership with the company, Product DNA. Founded by renowned traceability architects, this Swiss-based company has developed “Respect-code”, a traceability tool that offers the consumer an experience that lives up to their ever-increasing interest in products by insuring the complete, precise, accurate and authentic traceability of each product via its own individual and unique code. Our platform meets European regulatory standards for cosmetics. GUERLAIN, IN THE NAME OF BEAUTY
News
A BEE RESPECT PARTNER AT THE CUTTING-EDGE OF SUSTAINABLE INNOVATION
We have developed Bee Respect in partnership with Product DNA, an expert company in product traceability whose founder, Robin Cornelius, was a leader in the sustainable textile industry before “pursuing traceability” with his business working for responsible consumption.
Robin Cornelius states:
Today, it’s essential to bring the consumer into the equation. Connected to a constant flow of contradictory information, when it comes to transparency, consumers have new demands. They want to know where their purchases come from. Businesses owe it to themselves to respond to these new expectations and deliver clear explanations regarding the conditions and places of manufacture of their products. I am happy that a House such as Guerlain is leading the way in the cosmetics sector! ” For Guerlain, transparency means sharing our social and environmental actions sincerely and authentically. Bee Respect marks an additional landmark in our ambitious and innovative approach to sustainability.
OUR BEE RESPECT TARGETS
Guerlain is committed to naturalness and aims, whenever it is possible, for 90% naturally derived ingredients without compromising safety or sensorial feel.
100% of our new creations (excluding limited-edition products) will be traced between now and 2022
Over 500 ingredients traced on BEE RESPECT in 2020
Over 100 products displayed on the platform in 2020
40 suppliers and partners highlighted on Bee Respect
250 employees and partners mobilized to operate the platform GUERLAIN, IN THE NAME OF BEAUTY
PRESERVING BIODIVERSITY
GIVING BACK TO NATURE VIA THE SUSTAINABLE SOURCING OF OUR ICONIC INGREDIENTS & OUR “GUERLAIN FOR BEES CONSERVATION PROGRAM” GUERLAIN, IN THE NAME OF BEAUTY
Biodiversity
1. PROTECTING BEES, A FOREGONE CONCLUSION FOR GUERLAIN.
SINCE 1853, WHEN IT FIRST LANDED ON THE BOTTLE DESIGN FOR THE EAU DE COLOGNE IMPÉRIALE FRAGRANCE CREATED BY OUR FOUNDER FOR EMPRESS EUGÉNIE, A SPECIAL BOND HAS CONNECTED US TO THE BEE
or close to 170 years, bees have buzzed between our creations with the same endless passion for exceptional raw materials. And we owe them Fmuch. Biodiversity sits at the heart of our creations. And the bee sits at the heart of biodiversity. Bearing witness to our times and at-risk, bees play an essential role in the pollination necessary for plant reproduction. It is essential that we ensure their preservation which guarantees the food security of our planet. To do our part (and then some…) to protect bees seemed obvious. With this goal in mind, we have dedicated six meaningful partnerships to bees. GUERLAIN, IN THE NAME OF BEAUTY
Biodiversity
OUR PARTNERSHIPS DEDICATED TO BEE PROTECTION
A sustainable research and philanthropy partnership with the Ouessant Brittany Black Bee Conservation Association (ACANB) Since based on two pillars: on one hand, financial support to better 2011 remunerate the maintenance of the hives and the various actions the Association needs, and on the other, support for its research and communication activities.
A partnership with the French Observatory of Apidology Since (Observatoire Français d’Apidologie, or OFA), that helps to 2015 develop a stock of hives in Europe and promote the rare and important beekeeper profession. GUERLAIN, IN THE NAME OF BEAUTY
Biodiversity
Creation of Bee School, an awareness programme for primary In school children led by company employees that invites children 2018 to learn about the bee’s important role, while raising awareness about the need to protect them.
The launch of the UNESCO-MAB partnership in collaboration with the OFA, designed to train women beekeepers, create beekeeping affiliates across the world and measure the benefits of pollination in biosphere reserves. To protect the safety of all partners and actors involved in this incredible project within the context of the COVID-19 pandemic, we have decided with UNESCO and the OFA to postpone the women beekeeper training initially planned for April and May 2020. Our first training programme will therefore start in May 2021.
Inauguration of a partnership with the GoodPlanet Foundation, an organisation created in 2005 by the internationally recognised ecologist and photographer, Yann Arthus-Bertrand. The vocation of this partnership is to raise awareness among young gene- rations on the challenges surrounding bee protection. On one hand, this partnership will help fund two activity leaders at “La Ruche” (The Hive), an artistic and pedagogical installation at In the Foundation dedicated to discovering the world of beekeeping. 2020 On the other hand, it will allow Bee School workshops by Guerlain employees and with the help of GoodPlanet mediators to be held for the children from groups in the social sphere that visit the Foundation.
The launch of a partnership with the ELYX Foundation. Co-founded by the artist Yacine Aït Kaci under the aegis of the FACE Foundation, the ELYX Foundation works to promote the values and principles of the UN, including its 17 development objectives and Agenda for 2030. The ELYX character drawn by Yacine is the digital ambassador of the United Nations while the Foundation of the same name advocates for local, national and international institutions, works on communications initiatives with the general public and publishes educational and awareness resources. Guerlain is thus continuing a collaboration initiated with the illustrator, who imagined BEEZ, the emblem of the Bee School. GUERLAIN, IN THE NAME OF BEAUTY
Biodiversity
2. PRESERVING OUR ICONIC RAW MATERIALS: A SOURCE OF INSPIRATION AND INNOVATION.
ince founding, raw materials have been a major source of inspiration and innovation for our House. Our pledge to protect biodiversity is a Snatural step towards ensuring the quality and longevity of our creations and savoir-faire. Committing to this key issue also allows us, in our own way, to help preserve the Beauty of the world. Our local biodiversity conservation strategy has focused on forging sustainable production channel partnerships as is seen with our Honey and Orchid supplies. Within this context, Guerlain has partnered with organisations and local stakeholders across France, Europe and the rest of the world to implement programmes and the sustainable production channels for these essential supplies. At home and abroad Guerlain supports cultural, environmental and socio-economic approaches to safeguarding the natural materials that make up our products. We strive to provide long-term support for our sustainable production channels, usually over a period of ten years. Concretely, this is seen in the form of financial assistance, technical and scientific support, skills-based sponsorship and even ad hoc sharing of expertise between our teams of volunteers. Blending “fair business” with philanthropy, these result in many in-person exchanges and meetings in the field.
REINVENTION: AN ART FORM
In order to create the most beautiful fragrances using the very finest natural materials, Guerlain House Master Perfumer Thierry Wasser spends a third of his time travelling the four corners of the world for sourcing. An inquisitive mind and a true craftsman at heart, he goes in search of living things and raw materials in all their diversity. “We don’t just purchase incredible, inspirational raw materials, we purchase them from someone”, he states. For Guerlain, it is this natural, human dimension that fully illustrates the meaning of the “sustainable production channels” it has developed for its favourite materials.
GUERLAIN, IN THE NAME OF BEAUTY
Biodiversity
DISCOVER TWO OF OUR SUSTAINABLE PRODUCTION CHANNEL PARTNERSHIPS
TIANZI ORCHIDS: A GLOBAL COMMITMENT TO THE FLOWERING QUEEN OF THE PLANT KINGDOM
The Orchid, the queen of climbing flowers, is studies the anti-ageing benefits of Orchids; an naturally equipped with the biological means to experimental garden in Switzerland (Geneva) live in hostile environments for over 100 years. and the Tianzi Centre for Biodiversity Research In Tianzi, south-west China, a flourishing Orchid and Development in China. Since 2008, Guerlain kingdom intrinsically linked to the unique tropical has been tied to this Chinese nature reserve and forest ecosystem of Yunnan can be found. To explore has helped to promote polyculture and protect orchid longevity and the secrets behind its resi- the reserve’s extraordinary fauna and flora. Since lience, Guerlain developed Orchidarium, a unique 2008, over 10,000 Orchids have been replanted research platform made up of a fundamental in Tianzi and Orchid growth of all kinds has research laboratory in France (Strasbourg) which been developed. GUERLAIN, IN THE NAME OF BEAUTY
Biodiversity
HONEY FROM OUESSANT, THE POWER OF A SYMBOL
When the Abeille Royale range was created, incomparable biotope. A first partnership agree- Guerlain looked for an exceptional quality Honey. ment in 2011 was followed by a Sustainable The Honey made by the endemic species of Development Sponsorship Pact signed in 2014 Ouessant Island black bees met the House’s needs. for 10 years. To date, the partnership is based The isolation of this unique species has forged on two pillars: on one hand, financial support to its unique and rustic character. The Brittany Black better remunerate the maintenance of the hives Bee Conservation Association (Conservatoire de and the various actions the Association needs, l’Abeille Noire d’Ouessant) in Ouessant takes care and on the other, support for its research and of this heritage and subsequently Guerlain has communication activities. This exceptional pro- been developing relationships with it since 2008 duction channel inspires Guerlain in its quest in order to build the community and the repu- for new, singular Honeys, preferably insular, to tation of the hives which depend on Ouessant’s create ever more efficient blends. GUERLAIN, IN THE NAME OF BEAUTY
Biodiversity
ACHIEVEMENTS
6 MEANINGFUL PARTNERSHIPS DEDICATED TO BEES
PARTNERSHIP WITH THE OUESSANT ISLAND BRITTANY BLACK BEE CONSERVATORY ASSOCIATION.
PARTNERSHIP WITH THE OFA.
CREATION OF BEE SCHOOL.
PARTNERSHIP WITH UNESCO-MAB IN COLLABORATION WITH THE OFA.
PARTNERSHIP WITH GOODPLANET.
PARTNERSHIP WITH THE ELYX FOUNDATION.
AMBITIONS
BEES
100% BECOME THE BENCHMARK OF OUR ICONIC RAW MATERIALS HOUSE IN TERMS WILL COME FROM CERTIFIED OF BEE PROTECTION ACROSS SUSTAINABLE* SECTORS BY 2025. THE WORLD.
* UEBT certified – The Union for Ethical BioTrade. GUERLAIN, IN THE NAME OF BEAUTY
INNOVATING SUSTAINABLY
CREATING CLEANER FORMULAS IN MORE SUSTAINABLE PACKAGING WITH FULL TR ANSPARENCY GUERLAIN, IN THE NAME OF BEAUTY
Sustainable innovation
GUERLAIN: PIONEERING RESPONSIBLE AND SUSTAINABLE LUXURY.
INNOVATE SUSTAINABLY, DEVELOP MORE NATURAL FORMULAS WITHOUT COMPROMISING ON EFFECTIVENESS OR SENSORIAL EFFECT IN PACKAGING THAT REINVENTS THE CODES OF LUXURY AND LIMITS ENVIRONMENTAL IMPACT
or several years Guerlain has been committed to eco-formulation and eco-packaging design as a means for sustainable innovation. Our goal: Fto serve as the benchmark for sustainable beauty within the Luxury cosmetics industry. In order to meet this goal, our development priorities have been clearly oriented towards researching more natural formulas and offering packaging with a reduced environmental impact. And all without sacrificing any perceived value.
The first of our missions has been to guarantee nothing but the safest and most effective formulas of the highest quality. At the same time, we remain abreast of all current societal debates so we can better respond to customers’ growing desire for greater naturalness and withdraw any ingredients that are subject to debate. As a result, we have made the choice to withdraw certain ingredients from our formulas and have taken the initiative to research substitutes for a number of them. This comes without compromising our formulas’ quality, sensorial effect and effectiveness.
Similarly, we have set ourselves a goal to achieve sustainable sourcing for our iconic ingredients and total traceability of each formula across all categories by 2030. GUERLAIN, IN THE NAME OF BEAUTY
Sustainable innovation
As for packaging, we seek to disrupt the codes of luxury in order to align them with our goals surrounding sustainability, saving resources and reuse. Offering refills, reducing the weight of jars and bottles, adjusting cardboard packaging, studying how components can be separated at end-of-use and researching recycled or biosourced materials have also become essential considerations within product development. All proof of our voluntary transition and of our team’s commitment to the circular economy.
From product conception to formulation and end-of-life use by way of manufac- ture, packaging and transportation, we aim to limit our environmental impact. Ahead of each project an expert committee works to outline the most applicable eco-formulation and eco-packaging design objectives.
Since 2018, our “Eco-Formulation” bodies, which are made up of Research and Development, Marketing, Operations and Sustainable Innovation have been in clear agreement on our commitments. As a result, each new formula must meet a minimum attainment of 90%* naturally-derived ingredients whenever possible. This represents a real challenge, especially when it comes to makeup and the ability to maintain the levels of effectiveness that meet our high standards. L’Essentiel foundation highlights this.
* Calculation based on the ISO 16128 norm, including water. GUERLAIN, IN THE NAME OF BEAUTY
Sustainable innovation
Our approach to eco-packaging design is framed by a vigorous process that is designed to help us measure progress and monitor to what extent our objectives are being fulfilled. Ahead of each new product development, our Marketing, Development and Sustainable Development teams work together to set ambitious yet realistic goals according to the 3 following indicators: - The Environmental Performance Index (IPE) is a grade out of 20 which deter- mines whether the rules of eco-design are being well implemented. This grade is calculated using EDIBOX software developed by LVMH for use by all the Houses in the Group. As a reporting tool, EDIBOX measures what eco-design progress is being achieved by the House as well as throughout the Group more globally. For each new development we broadly aim for a minimum grade of 12. * - CO2 or a climate change gauge. This is also measured via EDIBOX software.
With each new development we commit to producing less CO2 than its predecessor. - The number of R – Reduce, Reuse, Recycle. Each innovation must achieve at least one R. We endeavour to develop products which integrate all three Rs. From an environmental standpoint, the highest performing products are therefore those with a grade higher than 12 and a significantly reduced CO2 impact compared to the product it replaces, while also meeting three R objectives (Reduced packaging, using Recycled materials and designed to encourage Recycling.)
* This indicator corresponds to the equivalent CO2 created by the product packaging and transportation in the world. This evaluation takes into account the nature of the materials, the origin and manufacturing process of its main components, their transportation and the transportation of the finished product. The evaluation is made according to an average sized product and typical distribution model in the world. GUERLAIN, IN THE NAME OF BEAUTY
Sustainable innovation
OVERVIEW OF COMMITTED ACHIEVEMENTS
THE L’ESSENTIEL FOUNDATION AN EMBLEM OF OUR QUEST FOR NATURALNESS
L’Essentiel’s translucency on the skin comes as the result of its ingredient list. 97% of its ingredients are naturally derived*, while the remaining 3% have been rigorously selected to optimize hold and sensorial feel. Lifecycle analysis has shown that the environmental impact of the L’Essentiel formula and its packaging has been significantly reduced**. Complete with natural, high performance mineral pigments combined with marine plant actives, this foundation reinvents luxury makeup. While a duo of Tara gum and red seaweed extracts protect the skin from pollution*** allowing it to breathe, white cocoa bean extract hydrates and innovative technology works to balance and strengthen the cutaneous barrier using pre- and probiotic derivatives. In short, L’Essentiel champions the com- mitment that Guerlain has made to using natural ingredients in all its future makeup ranges.
* Calculation based on the ISO 16128 norm, including water. / ** Impacts on climate change and water consumption halved compared to a Guerlain liquid foundation. / *** In vitro tests on ingredients. GUERLAIN, IN THE NAME OF BEAUTY
Sustainable innovation
ABEILLE ROYALE, THE FORTIFYING LOTION FEATURING ROYAL JELLY WITH 98% NATURALLY-DERIVED INGREDIENTS*
This lotion has been relaunched to meet our eco-formulation and eco-packaging design objectives with regards to formula and packaging. With a formula that is just as sensorial as ever and even more effective, the Abeille Royale Fortifying Lotion features over 98% naturally-derived ingredients. Its packaging has a limited ** environmental impact (CO2 is reduced by a third) and has been designed to encourage its recycling. Once the bottle has been separated from its cap it can be sorted and recycled, as can its FSC cardboard packaging.
* Calculation based on the ISO 16128 norm, including water. The remaining 2% contribute to maintaining the formula’s optimal integrity, effectiveness and sensorial effect over time. / ** This indicator corresponds to the equivalent CO2 created by the product packaging and transportation in the world. This evaluation takes into account the nature of the materials, the origin and manufacturing process of its main components, their transportation and the transportation of the finished product. The evaluation is made according to an average sized product and a typical distribution model in the world. GUERLAIN, IN THE NAME OF BEAUTY
Sustainable innovation
ABEILLE ROYALE CREAM WITH INFINITE GLASS
In 2019, following the commitment it had made to reduce its carbon footprint with its Orchidée Impériale jars two years previous, Guerlain proved itself a pioneer yet again with its choice of 90% recycled-glass Abeille Royale cream jars. This success story is illustrated by the number of customers who not only love the jars, but also now happily travel with them. This satisfied response continues to spur us on. Increased quantities of recycled calcin, lighter-weight glass and identical product capacity feature in the new Abeille Royale cream jars. This nectar can now be found in Infinite Glass® NEO jars, an eco-innovation from partner Verescence and the first premium jar to be made from 90% recycled glass of which 25% is post-consumer (PCR). These features make for a jar with an an- nual carbon footprint reduction of 44% and a water consumption reduction of 42%*
In addition to our strategy to reduce the weight of our jars and bottles, refills also play a part in eco-packaging design. Furthermore, refills meet the essential values and principles in luxury: to create precious objects which can be perso- nalized, kept and treasured, or handed down. As a result, Guerlain features many refill offerings across its premium skincare, fragrance and makeup lines.
* Compared to the 50ml format of the Abeille Royale range launched in 2016. Estimate based on a volume of 800,000 jars and on the evaluation of the first 3 stages of the product life cycle: raw materials, production, transport. GUERLAIN, IN THE NAME OF BEAUTY
Sustainable innovation
ORCHIDÉE IMPÉRIALE BLACK: A PRECIOUS SUSTAINABLE GEM THAT STANDS THE TEST OF TIME
With this collaboration Guerlain and the Bernardaud House have partnered to create an artistic object which has been designed to last. In making the Orchidée Impériale ultra-premium skincare jar, Guerlain wanted to create an artisanal object made from sustainable materials which was respectful of the environment and could be repeatedly refilled. Made from Limoges porcelain, an inert material which once fired can be recycled within the construction sector (for example), this jar generates zero waste during manufacture (un-fired rejects can be reintegrated into the production cycle). What is more it is made locally in France. GUERLAIN, IN THE NAME OF BEAUTY
Sustainable innovation
A REFILLABLE & PERSONALISABLE BEE BOTTLE
Our iconic Bee Bottle is still manufactured by the Pochet & du Courval ateliers since its creation in 1853. It can be refilled with our full portfolio of fragrances, of which there are over 130 in the catalogue, in most of our Boutiques or to order. The Bee Bottle celebrates the encounter of luxury and sustainability. This offering has become part of the House’s approach to reduce the environmental impact of its packaging and containers. All while staying true to the values of high-quality and exceptional savoir-faire that are so important to Guerlain. A Bee Bottle personalisation atelier can be found at the centre of most of our Boutiques, where size, colour, engraving, cord and ribbon are used to make each bottle unique.
A REFILLABLE ROUGE G
In 1870 Guerlain created “Ne m’oubliez pas”, the House’s first bullet lipstick to be packaged in a revolutionary protective tube. By making it refillable, an innova- tion for the era, Guerlain was already pushing at the boundaries of sophistication. Today, Rouge G, the contemporary descendent of this visionary creation, remains one of very few refillable lipsticks on the market. Designed by Lorenz Bäumer, its majestic case with legendary curves is available in a variety of collections. Previously made with a magnetic closure, in 2018 a new personalized version of Rouge G was released without a magnet, making hundreds of colour and case combinations possible. GUERLAIN, IN THE NAME OF BEAUTY
Sustainable innovation
ACHIEVEMENTS
LIGHTER REFILLABLE BEE BOTTLES 60% LIGHTER FOR THE ORCHIDÉE IMPÉRIALE JAR*. OUR ICONIC A CARBON FOOTPRINT BEE BOTTLES ARE REDUCTION OF 44% FOR REFILLABLE FOR LIFE***. THE ABEILLE ROYALE JAR**.
RECYCLABILITY
SINCE 2009, GUERLAIN HAS GIVEN CUSTOMERS IN FRANCE THE OPPORTUNITY TO RETURN EMPTY PACKAGING TO BOUTIQUES FOR RECYCLING VIA CÈDRE, A RECYCLING PLATFORM CREATED IN PARTNERSHIP WITH LVMH.
SINCE 2020
100% of our new glass bottles and jars are made with part recycled material and/or reduced weight in glass.
* Compared to the former 50ml format of the Orchidée Impériale Cream. / ** Compared to 50ml format of the Abeille Royale cream released in 2016. Estimate based on 800,000 jars and by evaluating the three first steps in the product’s lifecycle: raw materials, production, transport. / *** Service offered in the majority of markets. GUERLAIN, IN THE NAME OF BEAUTY
Sustainable innovation
AMBITIONS
TO BECOME THE 100% BENCHMARK OF OUR INNOVATIONS ARE ANALYSED AND CHALLENGED BY HOUSE IN A COMMITTEE OF ECO-DESIGN, TERMS OF FORMULA AND PACKAGING EXPERTS. NATURALNESS
By 2021 100% 100% OF THE PACKAGING ACROSS OUR OF OUR NEW SKINCARE PRODUCTS FULL PRODUCT RANGE WILL DISPLAY WILL BE COMPOSED OF AT AN IMPROVED* ENVIRONMENTAL LEAST 90% NATURALLY-DERIVED PROFILE BY THE END OF 2025. INGREDIENTS.
We ensure product traceability via Bee Respect, our digital traceability and transparency platform which has been available in France since 2019 and is accessible in English from 2020.
* An improved IPE environmental index grade and/or a reduction in the carbon footprint vs. previous versions. GUERLAIN, IN THE NAME OF BEAUTY
ACTING FOR THE CLIMATE
LEAVING THE LOWEST CARBON FOOTPRINT & ACHIEVING CARBON NEUTRALITY BY 2030 GUERLAIN, IN THE NAME OF BEAUTY
Climate
BECAUSE TRANSPORTATION ACCOUNTS FOR THE LARGEST PART OF OUR GREENHOUSE GAS EMISSIONS, EVERY SINGLE LINK IN OUR SUPPLY CHAIN COUNTS.
he stakes are high. Guerlain, its partners and service providers are firmly committed to meeting these climate challenges at both a local and an international infrastructure level. To play its part, each year T © Guerlain identifies amount of greenhouse gas it emits (Bilan Carbone and GHG Protocol methodologies). Guerlain is now able to identify transportation as the company’s largest contributor to greenhouse gas. In fact, in 2019 - where products were mostly made in France - logistics accounted for 59,8% of
Guerlain’s total CO2 emissions. This is why, whenever possible we strive with our subsidiaries to use maritime shipping for our most distant customers.
At a more local level, since 2014, Guerlain has used “Bumblebee” (“Bourdon”), a 100% electric, noise free, CO2-free and fine particle-free night time delivery truck in order to restock its 13 Parisian boutiques. Established with the help of our partners at Speed Distribution Logistique and Renault Trucks.
We are also implementing rail transportation trials between Europe and Asia which, compared to air or maritime shipping, offers an intermediary solution to delivery time and CO2 emissions concerns.In 2020, our carbon trajectory - as aligned with neutrality objectives under the scope of 1, 2 & 3 - will be approved by using Science Based Target methodologies (SBT). SBT is a joint initiative between the Carbon Disclosure Project (CDP), the United Nations World Pact, the World Resources Institute (WRI) and the World Wide Fund for Nature (WWF). It defines and approves best practice with regards to science- based goal-setting and independently evaluates businesses’ goals. GUERLAIN, IN THE NAME OF BEAUTY
Climate
ACHIEVEMENTS
TRANSPORT
SINCE 2014 THE FIRST INNOVATIVE, 100% ELECTRIC TRUCK HAS BEEN USED TO SUPPLY PARIS BOUTIQUES. 100% 100% OF OUR FRENCH SITES INCLUDING OF THE ELECTRICITY OUR PRODUCTION SITES AT OUR FRENCH PRODUCTION AND 56% OF OUR AFFILIATES SITES COMES FROM RENEWABLE ARE ISO 14001 CERTIFIED. SOURCES.
AMBITIONS
By 2022 ATTAIN CARBON 100% NEUTRALITY OF OUR GLOBAL AFFILIATES WILL SCOPES 1 & 2 BY 2023, BE ISO 14001 CERTIFIED. SCOPES 1, 2 & 3 BY 2030. GUERLAIN, IN THE NAME OF BEAUTY
CREATING A POSITIVE SOCIAL IMPACT
- EMPOWERING WOMEN WITH THE BEEKEEPING ENTREPRENEURSHIP PROGRAMME “WOMEN FOR BEES” IN PARTNERSHIP WITH UNESCO WITHIN ITS WORLDWIDE BIOSPHERE RESERVES
- RAISING YOUNGER GENERATIONS’ AWARENESS OF BEE PRESERVATION AND BIODIVERSITY WITH THE GUERLAIN EMPLOYEE VOLUNTEER PROGRAMME, “BEE SCHOOL” GUERLAIN, IN THE NAME OF BEAUTY
Positive Social Impact
GUERLAIN’S SOCIAL IMPACT PROGRAMS RELATED TO ITS DEEP COMMITMENT TO BEES.
WOMEN FOR BEES
s part of its partnership with UNESCO-MAB (Man and Biosphere) Guerlain finances, trains and supports an international community of Awomen beekeepers. The goal is to develop these as model beekeeping operations within UNESCO biosphere reserves and make some part of the House’s sustainably sourcing channels.
Training and assistance in creating hives will be provided by the OFA (The French Beekeeping Observatory), a Guerlain House Partner since 2015. This partnership is expressed via four principle axis: - the training of women beekeepers within UNESCO biosphere reserves and the creation of a worldwide network of women beekeepers, - the creation and installation of beekeeping farms made up of 50 hives each, - technical assistance and operational feedback to ensure lasting, sustainable and economically sound development, - measuring the benefits of pollination across local ecosystems.
On a global scale, the Guerlain House therefore also contributes to the global challenge of repopulating bees, while promoting women entrepreneurs. GUERLAIN, IN THE NAME OF BEAUTY
Positive Social Impact
BEE SCHOOL
ne of our meaningful partnerships dedicated to bees is Bee School. Launched in 2018, this awareness- Obuilding program for children and elementary students is supported by House employees. It allows young people to learn about the role of bees and raises awareness about their protection. Bee School is orchestrated through Guerlain’s Commitment Day, a day dedicated to volunteerism that the House makes available to employees across the world. On the heels of a pilot program we ran at the end of 2018, we officially launched the Bee School program at an international level in 2019. For 2021 our goal is to have all Guerlain employees participate during the month of May, specifically surrounding May 20, the UN-supported World Bee Day.
“BELLE & BIEN”
or over 17 years, Guerlain has supported “belle & bien” (the French branch of the Look Good Feel Better organization), making the House Fone of the organization’s longest partners. “Belle & bien” assists men and women as they fight cancer by offering confidence-building and self-esteem- boosting aesthetic treatments, an additional tool for combatting the illness.
THE MONTFERMEIL FASHION SHOW
or over 10 years Guerlain has supported the “Cultures et Création” fashion show. This initiative has put the LVMH Group in partnership Fwith the towns of Clichy-sous-Bois and Montfermeil since 2010. Entirely unique, this fashion show unites people of more than 40 nationalities around fashion in a way that allows both young and experienced designers of different nationalities to share expertise and showcase traditional garments from their countries. All the one-day models of the fashion show are made up by Guerlain Make-up Artists. GUERLAIN, IN THE NAME OF BEAUTY
Positive Social Impact
ACHIEVEMENTS
Since 2015 AN EMPLOYEE VOLUNTEERING DAY OFFERED TO ALL EMPLOYEES IN AID OF GUERLAIN-SUPPORTED CHARITIES.
AMBITIONS
By 2021 100% OF GUERLAIN EMPLOYEES ACROSS THE WORLD WILL HAVE LED A BEE SCHOOL SESSION.
By 2025 By 2025 50 2500 WOMEN BEEKEEPERS WILL BE HIVES TRAINED AND SUPPORTED IN ESTABLISHING THEIR OWN HIVES WILL BE BUILT WITHIN 25 BEEKEEPING OPERATIONS. UNESCO BIOSPHERE RESERVES. GUERLAIN, IN THE NAME OF BEAUTY
OUR PURPOSE
WE, PEOPLE AT GUERLAIN, CREATE EXCEPTIONAL FRAGRANCE & BEAUTY PRODUCTS SINCE 1828 AND WE PLEDGE TO PRESERVE, DEVELOP AND TRANSMIT THIS LEGACY TO FUTURE GENERATIONS.
IN THE NAME OF BEAUTY, IN THE NAME OF ALL BEAUTIES,
WE COMMIT AND ACT FOR A MORE SUSTAINABLE AND DESIRABLE WORLD, ELEVATING HUMAN WELL-BEING, CULTIVATING THE WONDERS OF NATURE, AND TREASURING ARTISTIC GESTURES IN ALL FORMS.
WE INVOLVE AND UNITE CLIENTS, PARTNERS, COMPANIES THAT SHARE THE SAME VISION, IN ORDER TO IMAGINE AND SHAPE A MORE BEAUTIFUL AND RESPONSIBLE WORLD TOGETHER GUERLAIN, IN THE NAME OF BEAUTY
METRICS
s a House, Guerlain is not required to declare non-financial business per- formance. Therefore, only pertinent indicators regarding our environmental Aperformance are provided below. Guerlain House products are made in France at our Chartres and Orphin sites, this is why a significant proportion of the environmental benchmarks expanded upon below depend upon results from these sites.
2019 2018
GHG EMISSIONS (tons CO2 equivalent) 83 271 53 921
SCOPE 1 1 898 2 193 SCOPE 2 83 86 SCOPE 3 81 290 51 642
Source: Bilan Carbone ® Scope 1&2, France scope: Headquarters and French subsidiary / Production sites: Chartres and Orphin / Parisian boutiques: 68, Avenue des Champs-Élysées, Beaugrenelle, Francs Bourgeois, Montparnasse, Passy, Sèvres, Tronchet, Vendôme. Scope 3: France – upstream and downstream transport – worldwide (from suppliers, distribution to the country’s first reception point)
2019 2018 ENERGY Total electricity consumption 10 360 10 762 (MWh) Total non-renewable electricity consumption 0 0 Total renewable electricity consumption 10 360 10 762 Total gas consumption 5 771 7 033 Total non-renewable gas consumption 5 771 7 033 Total renewable gas consumption 0 0 % Global energy sourced from renewable energy 64% 60% WASTE Total hazardous waste 429 535 (tons) Total non-hazardous waste 1 544 1 747 % Reuse, recycling and energy recovery 99% 95% WATER (m3) Consumption 44 640 53 055
Source: CASCADE Group reporting – data validated by Ernst & Young audits France scope: Headquarters and French subsidiary / Production sites: Chartres and Orphin / Parisian Boutiques: 68, Avenue des Champs-Élysées, Beaugrenelle, Francs Bourgeois, Montparnasse, Passy, Sèvres, Tronchet, Vendôme. GUERLAIN, IN THE NAME OF BEAUTY
CONTACT
Questions? Contact us by email at: [email protected]
Copyrights: Pierrick Jégou, Alistair Taylor-Young, Arnaud Joron, Yi Zhou, Charles Helleu, Uzik, Alain Costa, Les Ateliers, Zoé Fidji, Iris Velghe, Hugues Charrier the French Observatory of Apidology
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