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Coty Presentation COTY PRESENTATION 1 COTY: OVER 180 YEARS OF DEFINING BEAUTY 2 DRIVING FORWARD TOWARDS THE NEW COTY Sep 1, 2020 Oct 21, 2020 Dec 2, 2020 Dec 18, 2020 Jan 27, 2021 Mar 3, 2021 ◼ Sue Nabi ◼ Isabelle Bonfanti ◼ Stefano Curti ◼ Appointment of two ◼ Coty announced the planned ◼ Announces partnership starts as CEO announced as announced as new Board Directors, closure of its manufacturing site in with LanzaTech to pioneer Chief Commercial Chief Brand Anna Adeola Makanju Cologne, Germany, which comes as sustainable fragrance Officer and Jean- Officer and Mariasun Coty consolidates its global production Denis Mariani Aramburuzabala fragrance operations. The closure, announced as Larregui, leading to a which will occur in stages, is Chief Digital Officer female-majority Board expected to be completed by Summer 2022. Oct 7, 2020 Nov 30, 2020 Dec 9, 2020 Jan 5, 2021 Feb 4, 2021 ◼ Coty launches direct- ◼ Closes Wella ◼ Laurent Mercier ◼ Completes the acquisition of a 20% ◼ Announces the opening of to-consumer flagship transaction; net cash announced as CFO ownership interest in Kim Kardashian West's the Gucci Beauty flagship websites for Kylie Skin proceeds of ~$2.5bn business for $200 million. Together, Coty and store on the Tmall Luxury in the United Kim Kardashian will focus on entering new Pavilion, Alibaba’s Kingdom, France, beauty categories, including development dedicated platform for Germany, and of her skincare line, as well as global the world’s leading luxury Australia expansion of existing product lines. and premium brands 3 PORTFOLIO OF ICONIC BRANDS WITH A DIVERSIFIED REVENUE BASE 4 WHO WE ARE TODAY… LEADERSHIP POSITIONS ACROSS CATEGORY AND GEOGRAPHY GLOBAL GLOBAL in fragrances in color cosmetics CY2020 59% of total revenues1 Net Revenues 28% of total revenues1 #2 in Prestige Fragrances #2 in Prestige Fragrances #1 in Prestige Fragrances #2 in Mass Cosmetics #1 in Mass Cosmetics #4 in Mass Cosmetics Source: Rank in Global Fragrances and Color Cosmetics – Greenbook CY19 US, UK, DE Prestige Rankings NPD Sell-Out data (TMM for US) CY20 US, UK, DE Mass Cosmetics Rankings Nielsen Sell-Out data CY20 5 1 Reflects share of total revenues in 3Q YTD FY21 STRONG MANAGEMENT TEAM WITH WORLD-CLASS INDUSTRY VETERANS SUE Y. NABI LAURENT MERCIER JEAN-DENIS MARIANI GORDON VON BRETTEN 25+ years in the beauty industry, including 20 years 25+ years in finance, including CFO roles at Danone 20 years across sales, digital and operations. Former 25+ years in change and transformation. Previously at L'Oréal, running L'Oréal Paris and Lancôme. (Evian Volvic Germany, Dairy Europe, APAC and Chief Digital Officer and Executive Committee Operating Partner at KKR Capstone. Founder of luxury skincare brand Orveda. southern Africa). Previously CFO for Luxury at Coty. member at Guerlain. KRISTIN BLAZEWICZ ISABELLE BONFANTI ALEXIS VAGANAY ANDREW STANLEICK 15+ years in international legal and compliance, in- 30 years in brand development and transformation. house and law firms. Previously legal leader at Previously spent 17 years at L'Oréal Luxury 20+ years in brand management and 20+ years in marketing and general management. Keurig Dr Pepper. development. Previously spent 7 years at BIC and Previously spent 5 years at COACH and 13 years at 10 years at Unilever. L’Oreal. 6 BEAUTY IS A ROBUST AND RESILIENT MARKET WITH GROWTH LED BY LUXURY LUXURY BEAUTY 2019 $119B MASS BEAUTY 2019 $187B CAGR 2017/19 +11% CAGR 2015/19 +4.4% $32B $42B +2.8% +4% $47B 17.0% 35% +20% 39% 10.6% $20B +4.1% 54.7% $102B 11.0% $21B +5.1% 26% +4.3% 6.7% $31B +8% $13B +3.5% SKINCARE MAKE-UP FRAGRANCE SKINCARE MAKE-UP FRAGRANCE SHOWER GEL DEODORANTS Source: Greenbook 2019 7 OUR STRATEGIC PRIORITIES Leveraging our existing presence in key markets and distribution channels STABILIZE CONSUMER BEAUTY MAKE-UP BRANDS & MASS FRAGRANCES ACCELERATE LUXURY FRAGRANCES & BECOME A KEY PLAYER IN PRESTIGE MAKE UP BUILD SKINCARE PORTFOLIO ACROSS BOTH DIVISIONS BUILD E-COMMERCE AND DIRECT-TO-CONSUMER EXPERTISE AND CAPABILITIES EXPAND IN CHINA ON LUXURY AND SELECT CONSUMER BEAUTY BRANDS BECOME A BEAUTY LEADER IN SUSTAINABILITY 8 EACH CB BRAND NOW HAS A DISTINCTIVE SENSE OF PURPOSE THE UPLIFTING POWER OF MAKE UP THE FREEING POWER OF MAKE UP FROM ORDINARY TO EXTRAORDINARY 9 COVERGIRL RECORDS SUSTAINED MARKET SHARE GAINS FOR THE FIRST TIME IN 4 YEARS 9 STRAIGHT WEEKS OF MARKET SHARE GAINS Source: U.S. Nielsen through May 22, 2021 1100 FOCUSED APPROACH TO PRESTIGE FRAGRANCE PORTFOLIO CONCENTRATED BRAND PORTFOLIO KEY STRATEGIC CRITERIA TOP 6 BRANDS FASHION-DRIVEN BRANDS THAT CAN ~80% BECOME FRAGRANCE POWERHOUSES OF PRESTIGE FRAGRANCE SALES MULTI-CATEGORY POTENTIAL RESONATE IN KEY FOCUS MARKETS LIKE CHINA 11 STARTING TO BUILD PRESTIGE COSMETICS PORTFOLIO PREMIUM+ ENTRY PRESTIGE 1122 WE CAN BUILD A COMPREHENSIVE SKINCARE PORTFOLIO DESIGNERS’ SKIN CARE DESIGNER BRANDS THE REGENERATIVE MEDICINE EXPERT SKKN MOST POPULAR PROCEDURES-INSPIRED SC By Kim THE GREEN + CLEAN CEUTICAL SC SKIN THE GEN-Z DESTINATION BASIC AND PERFORMANCE SC AT SELECT CB BRANDS MOVING INTO SKINCARE AFFORDABLE PRICES 1133 COTY IS COMMITTED TO ESG AND SUSTAINABILITY The beauty The beauty of PEOPLE of our PRODUCT Create a more INCLUSIVE Drive PRODUCT INNOVATION business and society with SUSTAINABILITY towards the circular economy The beauty of our PLANET Protect and conserve natural resources to achieve a HEALTHY, CLEAN AND SAFE ENVIRONMENT 14 DISCLAIMER Forward-Looking Statements Certain statements in this presentation are forward-looking statements. These forward-looking statements reflect the Company's current views with respect to, among other things, the impact of COVID-19 and potential recovery scenarios, the Company’s comprehensive transformation agenda (the "Transformation Plan"), strategic planning, targets, segment reporting and outlook for future reporting periods (including the extent, timing and concentration of revenue, expense and profit trends, changes in operating cash flows and cash flows from operating activities and investing activities, and expected drivers of sales and profitability in future periods), the impact of the Wella Transaction and the related transition services (the “Wella TSA”), the Company’s future operations and strategy including the expected implementation and related impact of its strategic priorities), allocation and amount of advertising and consumer promotion costs, expected shelf space trends, allocation and amount of research and development investments, investments, licenses and portfolio changes, product launches and relaunches or rebranding (including their expected timing and impact), ongoing and future cost efficiency, optimization and restructuring initiatives and programs, strategic transactions (including their expected timing and impact), plans with respect to joint ventures (including Wella), the Company’s capital allocation strategy and payment of dividends (including suspension of dividend payments and the duration thereof, and any plans to resume cash dividends), synergies, savings, performance, cost, timing and integration of acquisitions, including the strategic partnerships with Kylie Jenner and Kim Kardashian West, future cash flows, liquidity and borrowing capacity, timing and size of cash outflows and debt deleveraging, the availability of local government funding or reimbursement programs in connection with COVID-19 (including expected timing and amounts), the timing and extent of any future impairments, synergies, savings, impact, cost, timing and implementation of the Company’s Transformation Plan (including operational and organizational structure changes, operational execution and simplification initiatives, fixed cost reductions and supply chain changes), e-commerce, digital and direct-to-consumer initiatives, management changes, the priorities of senior management, and the Company’s ability to support its planned business operations in the near-term and long-term basis. These forward-looking statements are generally identified by words or phrases, such as “anticipate”, “are going to”, “estimate”, “plan”, “project”, “expect”, “believe”, “intend”, “foresee”, “forecast”, “will”, “may”, “should”, “outlook”, “continue”, “temporary”, “target”, “aim”, “potential”, “goal” and similar words or phrases. These statements are based on certain assumptions and estimates that we consider reasonable, but are subject to a number of risks and uncertainties, many of which are beyond the control of the Company, which could cause actual results to differ materially from such statements. Such risks and uncertainties are identified in the periodic reports Coty has filed and may file with the Securities and Exchange Commission (the “SEC”) including, but not limited to: the impact of COVID-19 (or future similar events), including demand for the Company’s products, illness, quarantines, government actions, facility closures, store closures or other restrictions in connection with the COVID-19 pandemic, and the extent and duration thereof, the availability and widespread distribution of a safe and effective vaccine, related impact on the Company’s ability to meet customer needs and on the ability of third parties on which the Company relies, including its suppliers, customers, contract manufacturers, distributors, contractors, commercial bank and joint-venture partners, to meet their obligations to the Company, in particular, collections from customers, the extent that government funding and reimbursement programs in connection with COVID-19 are available to the Company, and the ability to successfully
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