Spring Summer 18 Issue

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ORIFLAME RIMMEL MARIE DALGAR GUERLAIN JILL STUART NARS CIATÉ MASCARA MASTERPIECES BEAUTIFUL DECORATION SS19 TRENDS ALL THAT GLITTERS!Editor’s Note

The return of glitz is an exciting new mood that new trend ‘Beautopia’ for Spring/Summer 19. extends long beyond the party season - a perfect HCP’s expertise in applicator systems also beauty look for summer festivals that is fabulous and provides solutions for glitter formulations: fantastical, with glitter and jewels liberally adorning whether lash, liner or lip - HCP provides the face, body and hair. Catwalk designers are fully on key to achieving this season’s make-up look. board with the glitter revolution, with the likes of Tom Ford, Julien Macdonald and Gucci bringing head- Transform the ordinary into the extraordinary and to-toe sparkle to Spring/Summer 2018 collections. sparkle with HCP Packaging!

This HCP Mag issue features packaging and finishing ideas to dazzle - time to shimmer with attitude! If you’re on the hunt for glitter to add shine to your Cheryl ranges, you are in luck: HCP offers new decoration ideas to inspire luxurious glamour with ‘HCP Luxury White’ and ‘Glitter Storm’, a vision of romance CHERYL MORGAN CREATIVE MARKETING MANAGER with our ‘Love’ duo or colourful fantasy with the [email protected]

All rights reserved. No part of this publication may be reproduced, translated or adapted in any form or by any means, without the prior written permission of HCP. Copyright upon issue. A big thank you to all of our contributors this issue. CONTENTS

SPRING SUMMER 18 ISSUE

04 - 19 FEATURES INTRODUCTION 20 | Shanghai Mascara Lab HCP Company Profile 22 | Powderful Partnerships

Meet the Leadership Team 24 | Chinese New Year HCP in Numbers 25 | Love Your Lips & Lashes Exhibitions 26 | Steps to a Successful News Pack Creation with HCP Awards 34 | Drawing the Line 36 | Fusion Round Deco 28 - 33 59 - 62 37 | Glitter Storm STOCK SPOTLIGHT 40 - 42 CUSTOMER LAUNCHES 38 | The Indie Influence CUSTOMER LAUNCHES Radii Square Midi Lip Gloss FACE RANGES 43 | HCP Luxury White Fusion Glass Deco Ultra Nars Samoa 48 | Be Your Own Kind Airtight Slimstick Marie Dalgar CYO of Beautiful Fusion Rectangular Deep Almay Guerlain 50 | Seamlessly Elegant Duo & Eye-shadow Palettes 54 | Magnificent Minis Fusion Square Deco 67 - 70 44 - 47 CUSTOMER LAUNCHES 55 | Radical Ultra Grande & PP Compacts CUSTOMER LAUNCHES MASCARA 56 | Fabulous Flocking Fusion Square Deep COMPACTS & KITS Artdeco 58 | Every Kind of Beautiful Blusher Compact Ciaté Impala 62 | The Choice is Clear Radii Square 15ml Tottle Jill Stuart Aden 63 | Modular Mascara Radii Square Grande Doll10 Compact with Glitter Storm 64 | Perfectly Matched Boots No7 78 - 79 Radii Square Grande 66 | Mascara Masterpieces FINISHES & DECORATION Compact with Flat Top-plate 70 | Twist & Go! 51 - 57 Beautiful Packaging Eclipse Eyeliner CUSTOMER LAUNCHES Solutions 71 | SIMP Wiper LIPS Stiletto Lip Gloss Technology & Expertise Stiletto Mascara Models Own 80 - 83 72 | Lashings of Lashes Twisted-Wire Mascara Rimmel HCP TRENDS SS19 74 | The Changing Face Brushes Oriflame Beautopia of Luxury Flocked Applicators Malu Wilz Desert Dancer 84 | Fusion Trimline Wand

SS18 | 3 HCP PROFILE

A TRUSTED GLOBAL PARTNER AT THE FOREFRONT OF CREATIVITY & INNOVATION, DRIVING THE FUTURE OF BEAUTY PACKAGING

Founded in 1960 in Taiwan, multi-award winning HCP is one of the world’s leading primary packaging companies with a particular focus on the design, development and production of packaging for the cosmetics, skincare and fragrance industries. HCP are investing significantly to support a global manufacturing strategy, serving customers from nine factories worldwide; delivering quality, agile service and operational excellence.

GLOBAL FACTORY LOCATIONS PRODUCT OFFERING

DESIGN & ENGINEERING SUPPORT MANUFACTURING EXPERTISE

TREND FORECASTING MOULDING - INJECTION, IBM & EBM ARTWORK GENERATION BI-INJECTION | OVER-MOULDING DESIGN CREATION MASCARA BRUSHES - TWB & PLASTIC CONCEPT SKETCHES & 3D RENDERING RUBBER PROCESSING 2D & 3D CAD DRAWING ALUMINIUM PRESSING & FINISHING

MODEL MAKING/3D PRINTING COLOUR MASTERBATCH PRODUCTION (ASIA) TOOL DESIGN & CONSTRUCTION MIRROR CUTTING & DECORATION (ASIA) TOOL MAINTENANCE METALLISATION & SPRAYING AUTOMATION PRINTING - SCREEN, TAMPO, FOIL | LABELLING ASSEMBLY | QUALITY CONTROL | LOGISTICS

4 | SS18 MEET THE LEADERSHIP TEAM EDDY WU CHUN MAN KWONG PRESIDENT & CEO COO & GLOBAL SUPPLY CHAIN LEADER HCP GROUP HCP GROUP No. 9456 Songze Avenue No. 9456 Songze Avenue Qingpu Industrial Zone Qingpu Industrial Zone Shanghai 201700 Shanghai 201700 China China

T: +86 21 6700 0888 T: +86 21 6700 0888 E: [email protected] E: [email protected]

REBECCA LIAO DAMIEN DOSSIN CFO PRESIDENT HCP GROUP HCP USA No. 9456 Songze Avenue 1350 Broadway Qingpu Industrial Zone Suite 1903 Shanghai 201700 New York NY 10018 China USA

T: +86 21 6700 0888 T: +1 212 894 4736 E: [email protected] E: [email protected]

ERIC FIRMIN JACKIE MANTLE PRESIDENT MANAGING DIRECTOR HCP FRANCE HCP UK 10 rue Vignon Tayfield House, 38 Poole Road 75009 Paris Westbourne, Bournemouth France Dorset BH4 9DW UK T: +33 1 42 44 24 24 E: [email protected] T: +44 1202 670099 E: [email protected]

ALAIN BLONDEL KLAUS SINDEL PRESIDENT & CEO PRESIDENT SIMP RUSI COSMETIC GMBH & CO. KG 4 rue Camille Decauville Rudolf-Diesel-Straße 14 ZAC du Plessis-Saucourt DE - 91572 91250 Tigery Bechhofen France Germany

T: +33 1 64 98 13 60 T: +49 9822 6099 15 E: [email protected] E: [email protected]

HCP PACKAGING is managed by an experienced international team, providing global and local sales, project and engineering support.

For more information on any feature in this magazine, please contact with your local sales representative - all details are available on www.hcpackaging.com

SS18 | 5

2018 EXHIBITIONS

THE HCP PACKAGING GROUP maintain a strong calendar of international exhibitions each year, meeting with existing customers and welcoming new visitors to their booth. The exhibitions are an ideal opportunity to meet the teams, better understand HCP’s capabilities and discuss new packs and projects.

EUROPE

COSMOPACK COSMETICS LUXEPACK BOLOGNA BUSINESS MUNICH MONACO 15 - 18 MARCH 6 - 7 JUNE 1 - 3 OCTOBER

The exclusive launch of HCP’s new MAKEUP HCP launch new trend ranges trends for Spring Summer 19: IN PARIS for AW19/20 with a focus on Beautopia & Desert Dancer, plus new 21 - 22 JUNE prestige packaging, finishing stock packs & decoration solutions. & decoration techniques. View the offering from HCP, RUSI & SIMP with an exciting range of innovative packaging, mascara & lip gloss applicators.

8 | SS18 NORTH AMERICA ASIA

LUXEPACK COSMOPROF COSMOPROF NEW YORK LAS VEGAS HONG KONG 16 - 17 MAY 29 - 31 JULY 13 - 15 NOVEMBER

An opportunity to view A vibrant show, with colour HCP has a strong presence at our new trends for SS19 cosmetics categories having a Cosmoprof Asia, showcasing stateside, with a focus on our powerful impact. Discover new & the trends for AW19/20 & the premium packaging offering. exciting decoration techniques! latest packaging innovations.

HCP are world-leaders in both stock and custom packaging for colour cosmetics, skincare and fragrance, with significant investment for new stock in all categories. Stop by the HCP booths to discover the latest trend ranges, packaging and decoration solutions to achieve your brand’s unique vision!

Get in touch with your regional sales representative to make an appointment - all contact details can be found at www.hcpackaging.com

SS18 | 9 NEWS ASIA EXPANSION HCP INVEST IN ADDITIONAL MANUFACTURING CAPACITY IN HUAI’AN DURING 2018

With a growing local Asian and International export business, HCP are investing in a large expansion programme on the existing Huai’an manufacturing site. Located in Northern Jiangsu province; Huai’an City borders Anhui Province to the southwest, Yangzhou to the southeast and is 2 hours driving distance to Nanjing - provincial capital of Jiangsu and 4 hours to Shanghai. The layout, designed with a lean manufacturing philosophy in mind, is finalised and construction commenced in March 2018. Adding three new buildings for injection, spraying and warehousing (38,800m2), HCP will invest in 100 new injection moulding machines, installing 40 during 2018 and 6 new finishing spray lines; with a further 60 injection machines to be rolled out annually.

JANUARY MARCH MARCH Q4 END 2018 2018 2018 2018 2018

DESIGN APPROVAL CONSTRUCTION CONSTRUCTION COATING LINE PROJECT ACHIEVED PERMIT APPROVED WORK BEGINS COMMENCES COMPLETION

• New expansion programme for HCP, utilising ground space of 22,400m2 of the existing land area. • New building construction, occupying an area of 38,800m2 alongside current facility. • Expansion includes new central warehousing for raw materials and finished goods. • Investment plan for 100 new sets injection moulding machines – 40 in 2018; then 20 each year until 2021. • Central resin feed system for injection with continuous flow automated production layout. • Six new customised and cost efficient spraying lines in place during 2018. • Full environmental health & safety (EHS) compliance, with reduced VOC emissions and waste treatment. New Injection Assembly Workshop

New Spray Facility New Warehouse

EXISTING CANTEEN NEW SPRAY NEW INJECTION & & DORMINTORY FACILITY ASSEMBLY WORKSHOP EXISTING NEW WORKSHOP WAREHOUSE

Aerial View of New Manufacturing Facility, Huai’an, China SS18 | 11 NEWS HCP-RUSI BEGIN GERMAN EXPANSION STRATEGIC PLANT EXPANSION SUPPORTS REGIONAL MANUFACTURE WITHIN EUROPE

On the 22nd January 2018, HCP Packaging Group held an official ground-breaking ceremony to celebrate the start of construction of the planned initial phase of a manufacturing expansion project at its Rusi site in Bechhofen, in the district of Ansbach, Bavaria, Germany. Building on a strong foundation by Mr Klaus Sindel and supported by a strong team, HCP plan to further invest and expand Rusi to bring the products made in Bechhofen to HCP’s global customer base.

LEFT-RIGHT: Simone Schmid-Schöniger, Architect; Mayor Mr Helmut Schnotz; Stefan Horndasch, Deputy County Commissioner of Ansbach; Eddy Wu, President & CEO HCP Group; Klaus Sindel, President HCP-Rusi; Carlos Aquino, Co-MD HCP-Rusi

Part of a multi-year, multi-phase expansion investment, the event was attended by the Deputy County Commissioner of Ansbach, Mr Stefan Horndasch, regional and local dignitaries including the Mayor Mr Helmut Schnotz, the Rusi sales and operations teams, along with senior representatives of HCP’s global management team from France, UK and China.

12 | SS18 The expansion programme involves the addition of two new production buildings on the existing Rusi site and installation of new equipment for injection moulding and decoration of cosmetics packaging, which will increase the existing annual manufacturing capacity by over 60%.

Expected to be fully operational by October 2018, this investment demonstrates HCP’s commitment to make HCP-Rusi Germany the hub of European manufacturing for the long-term, bringing additional employment opportunities to the region.

LEFT-RIGHT: Eddy Wu, President & CEO HCP Group; Carlos Aquino, Co-MD HCP-Rusi; Jackie Mantle, Managing Director HCP UK; Eric Firmin, President HCP France; Klaus Sindel, President HCP-Rusi

This strategic growth investment is a further move to better support our customers’ regional sourcing objectives in Europe. The acquisition of Rusi, combined with the innovative capability for high-precision micro-injected components by Paris-based SIMP (acquired by HCP in 2016) and strong mascara expertise in North America and China, HCP can now offer very compelling full-pack mascara solutions worldwide.

The new plant’s construction will incorporate the very latest German energy-efficient technologies.

HCP’s CEO Mr Eddy Wu highlighted that this – and subsequent planned investments at Rusi – further demonstrates HCP’s commitment to regional manufacturing of a very significant share of the company’s products sold in Europe.

For the full press release, please visit: www.hcpackaging.com/news/latest-news

SS18 | 13 NEWS NEW CIBS PRESIDENT HCP USA’S SENIOR DIRECTOR OF SALES ELECTED NEW PRESIDENT OF THE COSMETIC INDUSTRY BUYERS & SUPPLIERS

Cosmetic Industry Buyers & Suppliers (CIBS) is the industry’s premier networking organisation, originally formed in 1948 to help men and women returning to the USA from WWII to integrate back into the industry. Fast-forward to 2018 and CIBS will celebrate its 70th Anniversary as the group continues to provide a professional and productive networking environment for industry leaders. At the annual Members Only Luncheon held Wednesday November 8th 2017 at the prestigious Harvard Club of New York, HCP’s very own Benny Calderone, USA Senior Director of Sales, was elected President for 2018.

14 | SS18 “I find the Beauty Industry to be a fast-paced, dynamic field where each day presents new opportunities & challenges. Often when I speak with peers outside of this realm, they are fascinated by both the creative & social nature of our industry as well as global prominence of marketers & suppliers like HCP Packaging.”

Benny’s first introduction to CIBS was the such as their monthly luncheon meetings. Christmas Ball 1993, held in the Grand Ballroom To celebrate the CIBS 70th anniversary, Benny of the NY Hilton Hotel and attended by 1300+ will lead the group on a path of reinvention industry professionals. Benny comments: starting with a recently updated website and “I was fascinated and enamoured all at the member systems that allow for enhanced same time and from that point forward an ardent networking, reduced fees and expanded supporter of networking benefits. They have also and harnessing the power planned a streamlined of CIBS”. It’s amazing event calendar for 2018 to think 23 years later, replete with new venues I begin my tenure as and educational events President of this renowned and speaker programs. organisation, the thought alone provides me with Over the years, CIBS has the same euphoria I felt successfully distributed walking into that ballroom tens of thousands of so many years ago.” dollars in scholarships; for

BENNY CALDERONE - CIBS PRESIDENT 2018 they will continue & HCP USA SENIOR DIRECTOR OF SALES Benny’s decision to that legacy, partnering undertake the Presidency with institutions such hinges on his belief in the organisation and as Rutgers University and New York’s famed power of networking, going beyond the Fashion Institute of Technology to encourage scope of email and voice mail. He stresses the next generation of industry leaders. that in today’s digital society we should not underestimate the importance of a face to For more information, please visit: face meeting or a simple handshake - CIBS www.cibsonline.com or contact Benny provides multiple forums for that experience Calderone in HCP’s New York sales office. NEWS INDUSTRY AWARDS

HCP RECEIVES AWARDS FROM BEUKAY & SHANGHAI KANS COSMETICS Featured left and below, HCP proudly received awards from Beukay Cosmetics Group for an excellent supply partnership & Shanghai Kans Cosmetics for projects completed through 2017.

NJPEC COLOUR COSMETICS HONOURABLE MENTION AWARD FOR MAC X MARIAH CAREY HCP was pleased to receive an ‘Honourable Mention’ Award, (shown right) for their supply of the lipstick, lip gloss, pressed powder and eye- shadow compacts for the glittery Mac X Mariah Carey limited edition range. The award was presented at the 39th Annual NJPEC Package of the Year Awards Gala in November 2017, where the beauty industry comes together to recognise and celebrate the year’s incredible achievements in packaging, design and engineering.

16 | SS18 COSMOPROF ASIA HONG KONG 2017 | THE PACKAGING DESIGN AWARD HCP was pleased to be presented with an award from Cosmoprof Hong Kong’s Innovation Circle for the design of the Autumn Winter 17/18 trend collection ‘Electric Dreams’ which tied in perfectly with the exhibition’s theme ‘Nightscape’. HCP’s seasonal trend ranges demonstrate how the extensive portfolio of stock packs and finishing capabilities can enable brands’ products to look visually striking, to stand out from the competition and stay on track with the ever-evolving consumer mindset.

Cosmoprof Hong Kong’s one-of-a-kind celebration honours the industry’s trailblazers and risk-takers breaking away from the beauty status quo.

The Innovation Circle acknowledges the best in beauty product packaging and brings awareness to the immense value that lies in the packaging design and new decoration technologies that bring a beauty range to life. The winners were selected by an international panel of fifteen beauty experts and the results were announced at the awards ceremony held on Tuesday 14th November 2017.

BELOW: HCP’s winning ‘Electric Dreams’ trend collection for Autumn Winter 17/18.

SS18 | 17 NEWS NJPEC AWARDS HCP RECEIVES AWARDS FOR PACKAGING DESIGN FOR CLARINS & CIATÉ COMPACTS

HCP are incredibly proud to have received two awards at the 39th annual NJPEC Packaging of the Year Awards, held on November 16th 2017 at the Madison Hotel in Convent Station, New Jersey, of which all proceeds from the event will benefit the NJPEC Packaging Scholarship fund. Benny Calderone, Senior Director of Sales HCP USA, proudly collected two awards on behalf of HCP Packaging at the 39th annual gala celebration; pictured here with HCP USA colleagues David Prague, Senior Vice President of Project Development and Innovation; Inga Lizzi, Account Manager and Lindsay Bailey, Account Director. NJPEC is a non-profit organisation of packaging professionals from all disciplines in the industry, who share information and hands-on business experience.

18 | SS18 CLARINS: LIMITED EDITION EYESHADOW PALETTE - COLOUR COSMETICS ‘GOLD’ AWARD

The Clarins Limited Edition 4-Colour Eye Palette promises to make eyes shine like the sun with a range of warm, radiant shades. Presented in a stunning HCP custom gold metallised compact, the cover has an eye-catching feature

with a combination of decorations to create an incredibly effective layered look. The semi- transparent outer cover has a deep orange tint with a UV coating, pad printed tropical palms on the outside and a gold foiled logo, while layered beneath is a beautiful decorated insert.

CIATÉ: GLOW TO ILLUMINATING BLUSH - VISUAL IMPACT AWARD

British colour cosmetics brand Ciaté describe their collections as ‘premium quality cosmetics, with a Pretty Fun Fearless edge’. The ‘Glow to Illuminating Blush’ is presented in the HCP stock Radii Round Blusher Compact, metallised in a feminine rose gold with a beautiful decorative top-plate feature, combining sparkling stars, that appear suspended in gel. The design is completed with Ciaté’s gold logo and signature ribbon motif.

Ciaté Team L - R: Adam Dargan - Managing Director, Danielle Grant - NPD & Operations Director, Laura Hanson - NPD Coordinator SS18 | 19 NEWS SHANGHAI MASCARA LAB AN INTERACTIVE HUB FOR ASIAN BRANDS TO ACHIEVE THE ULTIMATE MASCARA SOLUTION

HCP’s new mascara lab based at the Shanghai showroom acts as a research centre to provide flexibility, efficiency and dedication to achieving lash solutions - specifically to meet the Asian markets requirements. Trend analysis shows that consumers in the Asian regions are increasingly adopting beauty trends from the West; particularly the application of mascara to enhance lashes.

To accommodate the unique demands of the local market, this fully equipped and interactive mascara lab allows brands to explore the wide range of packaging and applicator solutions for the mascara category; working with HCP to find the best brush-formula-pack combination to meet their needs.

20 | SS18 A strong partnership with established fillers has enabled the provision of top-selling formulas to HCP; available in the lab to evaluate with HCP’s twisted wire and SIMP’s micro-precision plastic moulded brushes.

With a brush library of over 60 mascara brushes on-site, customers are invited to

collaborate with HCP’s mascara experts to define the perfect brush for their MASCARA PRODUCT MANAGERS formula type and desired make-up look. THE COSMOPACK FACTORY Powderful Partnerships FEATURING HCP’S MAGNUM PRESSED POWDER COMPACT

HCP are proud to be part of a unique collaboration, ‘Powderful,’ presented at Cosmoprof Bologna

2018, the sixth project to be coordinated by the Cosmopack Factory. The initiative brings together all of the industrial steps in the creation of a luxury beauty product; from concept/design to the most appealing sell-out experience in store. An original concept and design by centdegrés, consisting of HCP’s cool aluminium Magnum pressed powder compact which has been fitted with a full size brush, provided by Pennelli Faro. The ultra-modern geometric insert by Vetraco is filled by Ancorotti Cosmetics and Arsmetallo have provided a metal part to complete the construction. NastriTex Lab have provided the technical ribbon for the back injection to complete the design. For the ‘Powderful’ project, HCP have provided sleek Magnum Pressed Powder compacts, presented with three beautiful finishes: firstly, in glossy gold anodisation to cover and base, with black inner parts and a dynamic shiny black typographic design to the cover. The second version flips the cover and base to a shiny black anodised finish with metallic silver artwork while the third option is a high shine stunning silver anodisation with a crisp white graphic. Each compact mirror is decorated with white type, honouring the partners who have contributed to the project.

HCP’s premium stock Magnum range presents the allure of metal combined with strong shapes, sleek contours and unique decoration possibilities. The unique ‘soft close’ magnetic opening/closing feature and a full size glass mirror in the lid brings an extra luxury feel.

SS18 | 23 Happy Chinese New Year!

2018 - YEAR OF THE DOG

HCP celebrated the Chinese New Year for 2018 with a fun red and gold compact and mascara duo, decorated with a festive design in tribute to the ‘Year of the Dog’. The Radii Round Pressed Powder compact features metallic finishes as well as a metallic label, revealed beneath a crystal clear top-plate. The matching mascara has a complimentary design featured on the HCP stock 55G mascara with the SIMP SA0010 brush; ideal for a curled, lengthened and volumised lash effect.

24 | SS18 YOUR LIPS & LASHES At HCP we just fell head over heels with our sparkling ‘Love’ promotion! The Fusion Sleek Lip Gloss features a flexible and cute heart-shaped flocked applicator for even and generous coverage - ideal for glittery formulations. To flash lashes that shimmer and shine, a dinky HCP-Rusi stock pack with a specially selected threaded plastic applicator is perfect for top-coat glitter formula. Both packs feature matt silver finishes to the cap and hot foiled love heart designs.

SS18 | 25 HCP is highly experienced in creating and manufacturing custom packs for the skincare, colour cosmetics and fragrance industries. With knowledgeable in-house design and engineering teams, extensive manufacturing capabilities and international logistics management, HCP offers an efﬁcient and ﬂexible service to its customers - outlined here step by step!

HCP’S ENGINEERING TEAM TAKE THE CUSTOMER’S DESIGN TEAM OR HCP’S CUSTOMER’S CHOSEN CONCEPT & INTERNAL DESIGN TEAM CREATE DEVELOP THE TECHNICAL DRAWINGS ARTWORK FOR THE PACK. SUITABLE READY TO CREATE THE FIRST MODELS DECORATION TECHNIQUES FOR THE OF THE PACK PACK & MATERIAL ARE DISCUSSED & COSTED. 2D OR 3D VISUALS CAN BE CREATED IF REQUIRED

HCP DISCUSS WITH THE CUSTOMER THEIR REQUIREMENTS: BUDGET, PACK FUNCTIONALITY, PROJECT TIMEFRAMES, INTENDED FORMULA & BRAND VISION BEFORE BRIEFING THE HCP DESIGN TEAM TO BEGIN GENERATING PACK CONCEPT IDEAS

HCP’S DESIGN TEAM GENERATE A MODEL IS CREATED TO MULTIPLE CONCEPT SKETCHES TO SHARE DEMONSTRATE THE PROFILE & SCALE WITH THE CUSTOMER BEFORE TAKING A OF THE PACK. AFTER THE REVIEW SELECTION THROUGH TO 3D RENDER, STAGE BETWEEN HCP & THE OFFERING A VISUALISATION OF THE CUSTOMER, REITERATIONS CAN BE FINAL PACK MADE UNTIL SIGN-OFF IS ACHIEVED 26 | SS18 A SERIES OF SAMPLES ARE SUBMITTED THE FACTORYA SERIES PUTSOF SAMPLES THE FULLFILLMENT ARE SUBMITTED THE FACTORY PUTS THE FULLFILLMENT & REVIEWED TO MATCH INDUSTRY OF THE& REVIEWEDPACK INTO TO PRODUCTIONMATCH INDUSTRY OF THE PACK INTO PRODUCTION QUALITY STANDARDS & CUSTOMER INLINEQUALITY WITH AGREED STANDARDS TIMEFRAMES & CUSTOMER & INLINE WITH AGREED TIMEFRAMES & REQUIREMENTS. THE SAMPLES ARE REQUIREMENTS.QUALITY STANDARDS THE SAMPLES ARE QUALITY STANDARDS DECORATED IN THE CUSTOMERS DECORATED IN THE CUSTOMERS ARTWORK FOR APPROVAL ARTWORK FOR APPROVAL

HCP’S LOGISTICS TEAMHCP’S ENSURE LOGISTICS THE TEAM ENSURE THE PACKS REACH THEIRPACKS SPECIFIED REACH THEIR SPECIFIED DESTINATION SAFELY DESTINATION& ON TIME, SAFELY & ON TIME, WHETHER BY LAND, AIR WHETHEROR SEA BY LAND, AIR OR SEA

RANGE BOARDSTHE TOOL ARE ISCREATED THEN BUILTWITH TO THE QUALITYRANGE CHECKSBOARDS ARE ARE PERFORMED CREATED WITH TO INLINE INSPECTION QUALITY THE CUSTOMERAPPROVED TO DRAWING AGREED & SETTHE SIE OF ENSURETHE CUSTOMER THE PACKS &TO PACKING AGREED MEET SET ASSURANCE & FINAL INSPECTION QUALITY THESTANDARDS TOOL DETERMINED IN LINE WITH ACCORDING SPECIFICATIONS.QUALITY STANDARDS ONCE INAPPROVED, LINE WITH QUALITY CONTROL IS PERFORMED TO PRODUCTIONTO THETOLERANCES PRODUCT FOR QUANTITY THE & THEPRODUCTION GOODS ARETOLERANCES RELEASED FOR FOR THE ENSURE THE PACKS & PACKING MEET PACK. ADJUSTMENTSDIMENSIONS ARE MADE OF THEUNTIL PART PACK. QUALITYSHIPPING CHECKS & ADJUSTMENTS SPECIFICATIONS. ONCE APPROVED, SIGN-OFF IS AGREED FOR FULL ARE MADE UNTIL SIGN-OFF IS AGREED THE GOODS ARE SHIPPED PRODUCTION TO BEGIN FOR FULL PRODUCTION TO BEGIN SS18 | 27 PRODUCT FOCUS STOCK SPOTLIGHT PACKAGING SOLUTIONS FOR SPEED-TO-MARKET

RADII SQUARE MIDI LIP GLOSS WITH DOME | 65Q WITH ONE PIECE CAP | 65R Presenting the soft profiled Radii Square Midi Lip Gloss with a one piece cap, or the option of a recess. A dome has been created as a top feature that can be tinted, while artwork can be applied to the back with hot foil, screen print or heat transfer label. The thick-walled PET bottle provides an OFC of 8.2ml while the pack has a PBT rod for improved formula compatibility.

FUSION GLASS DECO ULTRA | 65W The Fusion Glass Ultra is now available as part of the ‘Deco’ family with a cap recess allowing for a variety of top-plate materials such as plastic, paper, metal or gel. This is a highly versatile stock pack as the PET bottle and base

button can be opaque or transparent moulded to allow for different shade ID variations. Compatible with a wide range of applicators, the Fusion Glass Ultra is suitable for use across many product categories. The OFC is 10.4ml.

28 | SS18 AIRTIGHT SLIMSTICK | 66W New from HCP, this airtight, all-plastic, cylindrical slimstick has a PP cap and base and ABS sleeve. The guided mechanism is suitable for soft and creamy formulas; designed with an 8.3mm cup with 8 angled splines for secure bullet retention - ideal for lipsticks, stylos and balms. The perfect pack for beautifully hydrated, defined lips!

FUSION RECTANGULAR DEEP DUO PALETTE | 94J - EYE-SHADOW PALETTE | 94I This sharply angled, medium sized rectangular palette is available with two insert options: a duo that is ideal for blushers or highlighters with third recess for a brush or applicator; and a seven well eye-shadow insert to hold a range of hues. The elegantly deep ABS base and one piece mirrored cover provides versatile decoration options such as metallising, spraying or artwork application with hot foil, screen print or heat transfer label.

SS18 | 29 FUSION SQUARE DECO GRANDE | 97D PRESSED POWDER | 97E The sharp profiled Fusion Square Grande and Pressed Power compacts are now available with a cover recess for optimised decoration possibilities. A decorative top-plate can be added such as metal, gel, paper or textile - as featured in HCP’s latest trend Desert Dancer for SS19! This new evolution is ideal for limited edition ranges with the combination of a stock or customised top-plate to achieve the brand’s creative vision.

FUSION SQUARE DEEP BLUSHER COMPACT | 95T A new addition to the ever-popular Fusion Square stock range, this medium sized compact features a deeper profile with a square insert recess suitable for eye, blusher or shimmer products. The compact holds a full size mirror within the cover for application on the go.

15ML RADII SQUARE TOTTLE | 77L This mini tottle can be co-extruded in a variety of material mixes to offer different levels of flexibility, with a PE reducer plug to control the amount of product that is dispensed. The tottle can be colour-matched and decorated with screen print or foiled artwork, while the PP cap can be colour matched, metallised or spray coated.

30 | SS18 RADII SQUARE GRANDE COMPACT WITH GLITTER STORM | 97I The Radii Square Grande compact has been transformed into a dazzling design with a new top-plate, featuring a suspension of glitter and sequins. Many colour and style variations are available, along with the option to add branding via screen print or hot foil onto the top-plate - ideal for limited edition launches where more is definitely more!

RADII SQUARE GRANDE COMPACT WITH FLAT TOP-PLATE | 96M The soft-square Radii Square Grande Compact is now available with a recess that can hold an ABS or PMMA flat top-plate in either colour- matched or clear. Alternatively, a variety of special materials such as textile or metal can be added to bring tactile appeal to the pack. To achieve stunning printed designs with a sense of depth, the underside of the flat top- plate can be hot stamped, screen printed or have a full colour heat transfer label applied.

SS18 | 31 STILETTO: MASCARA | VK116/FL166 ECLIPSE EYELINER | VK208/FL126 LIP GLOSS | VK116/FL206 This eyeliner pack is designed with an ergonomic, These tapered PET bottles are designed with a elongated cap handle to enhance application distinctive, elongated tapered cap achieving an dexterity for a precise make-up look. The PET elegant and ultra-feminine pack silhouette. The bottle provides an OFC of 5ml and a variety mascara offers an OFC of 16.9ml with a multitude of eyeliner tip options for different eye looks. of twisted wire and plastic brush options, while A PP bottle option is also available for this pack. the lip gloss has an OFC of 12.2ml and is featured here with the Power Flock applicator.

32 | SS18 HCP NORTH AMERICA TWISTED WIRE MASCARA BRUSHES

WAVE HOURGLASS | 851-9066 TRIPLE SPHERE | XP06832-51 Build instant volume by applying several coats to A 3-sphere shaped brush ideal for loading of product the lashes for an on-trend smudgy, rock chick look. to the lashes and a targeted build application.

TRIANGLE | XP05500-01 DIAMOND DOUBLE TAPER | XP06942-51 The triangular profile helps lift and curl the lashes A 4-sided straight profile brush that provides while giving a high definition, lengthening effect. ultimate definition, lengthening and curling results.

HCP-EUROPE TWISTED WIRE MASCARA BRUSHES

The RUSI Spider Patented Technology is a special surface treatment creating microscopic spheres at the fibre tip for enhanced volumising results. The following brushes are available with a variety of Spider Technology designs: with single or multiple reservoirs, applied up to 360° around the brush or in a spiral formation.

COVO | MA7311 SPIRAL SPIDER | MA7310 SS3

EASY SPIDER | MA7334 EA360 SPIDER 360 | MA7345 S360

HCP-EUROPE FLOCKED APPLICATORS

PIN APPLICATOR | LF 5547 CALLA APPLICATOR | LF 5546 This specially shaped flocked applicator gives A flocked applicator with a slightly flared profile precise application while the rounded tip and an incredible reservoir gives superior product provides easy handling during application. loading for full-coverage in a single application.

SS18 | 33 EYELINER FOCUS DRAWING THE LINE TOP EYELINER TIPS FROM HCP-RUSI

The correct choice of applicator is key to creating the season’s hottest eyeliner looks - whether a sharp cateye flick, dramatic wings, a delicate line, going wild with intricate patterns or a party look with a metallic or glitter formula. HCP-RUSI offer a wide selection of tips; here we highlight five options for different eyeliner styles.

AMY | FS113

This small flocked LOOK applicator has a chisel- shaped tip, making it ideal Bold1 for creating precise yet bold winged eyeliner looks with filled-in, dramatic flicks. A trend being revived this season, this look has a feel of the swinging 60s - best teamed with a beehive and false lashes!

JACKIE | FS102

For consumers looking to achieve a classic LOOK eyeliner look that is ideal for everyday, this pointed felt tip Classic2 is perfect for precise yet subtle application. A narrow sweep close to the roots of the lashes enhances the lash line and can be extended slightly to lift the shape of the eye.

34 | SS18 KATE | FS114

For beauty mavericks, LOOK this felt tip has a rounded end that lends well to Unique3 drawing artistic lines and patterns; popular for festival goers who want to stand out from the crowd. This versatile tip can draw precise flicks or delicate dots for a unique eyeliner look every time.

AUDREY | FS111

Achieve the ‘look of love’ with an applicator LOOK ideally suited to the doe- eye look or feline flick. This 4Loved flocked applicator achieves Up flawless sweeps to enhance the shape of the eye and adapts well to different shades, whether a dramatic or more natural look is desired.

RITA | PU110

Glamour goes to LOOK the next level with the funky trend for sparkling Funky5 eyeliner. This delicate brush applicator is highly effective

with metallic or glittery formulas; achieving excellent product pick- up and precision application. Party peepers can’t fail to stand-out!

SS18 | 35 NEW STOCK FUSION ROUND DECO A CONTEMPORARY STOCK RANGE WITH VERSATILE DECORATION CAPABILITIES

An evolution of the highly popular Fusion Round range, the ‘Deco’ extension offers an additional versatile decorative feature. A variety of top-plates can be incorporated, such as plastic, metal, gel, paper or fabric. The latest additions include the eye-shadow, blusher, deep pressed powder and grande compacts.

36 | SS18 GLITTER STORM A PERFECT STORM OF GLITTER & SEQUINS

A mesmerising new top-plate decoration concept featuring a blend of glitter and sequins suspended in liquid; showcased for maximum impact on the Radii Grande Compact. A combination of metallic, iridescent and holographic effects catch the light as the particles float and swirl within the compact cover. Ideal for limited edition and gifting ranges for an enchanting and luxurious glitter decoration. FEATURE THE INDIE INFLUENCE THE CHANGING BEAUTY BRAND LANDSCAPE

The online landscape has given opportunity to a new wave of entrepreneurial and inventive beauty brands to create a global presence, drawing in consumer tribes and challenging the loyalty previously awarded the make-up giants who have traditionally dominated the industry.

Proving savvy in modern marketing strategies, Indie brands are using directives such as inclusivity and ‘Instabait’ packaging to drive a cult following and brand engagement from their widened online audience. As experts in packaging must-haves such as colour matching, innovative decoration and also offering a wide range of contemporary stock packaging to achieve speed-to-market, HCP are in a unique position to serve these new beauty game- changers. By investing significantly in stock packaging to accommodate the exploding Indie beauty scene, HCP are able to quickly adapt aesthetics for brands to customise and differentiate their ranges, with packaging that catches the eye of consumers and prominent online influencers alike.

38 | SS18 HCP USA’s West Coast customer Hue Noir is a HUE NOIR: The aesthetics of our packaging great example of an inclusive beauty brand that has been critically important to realising our has optimised the customisation capabilities of HCP brand vision. It is so aesthetically distinct that stock packaging to realise their branding vision. it is immediately recognisable. It’s a wonderful introduction to new customers and creates an We met with Paula Hayes, Founder and instant moment of engagement. And, our existing Chief Colour Chemist from Hue Noir, to customers love the packaging and love showing it discuss how the ‘Indie Influence’ has played off. It’s hard to beat having customers championing a part with their brand development. your brand by showing it off to their friends.

HCP: As an Indie brand, what do you think HCP: How has working with HCP’s stock Hue Noir provides their customers that offering and decoration capabilities enabled differentiates them from their competitors? Hue Noir to meet your brand objectives?

HUE NOIR: We combined the best that science and HUE NOIR: HCP had the full capabilities we were colour technology have to offer to develop products looking for to express our brand through decoration that are as close to ‘custom-made’, at the retail level. while enabling us to take Since we are focused on ensuring the needs of multi- advantage of stock packaging. cultural women are met, it means that they see a real That speed-to-market, but in a difference in the way our products perform for them. very differentiated way, has made all of the difference to our HCP: As a brand who puts multi-cultural women at the early brand centre of your brand directive, how has social media success. played a part in achieving success with this objective?

HUE NOIR: Much of our early following has been word of mouth with a very loyal base of customers. Having the ability to share our story via social media gives us the opportunity to build deeper, engaging relationships with our customers and gives them a glimpse into who we are.

HCP: How important are the aesthetics of your packaging to realising your brand vision and creating an impactful look that is immediately recognisable to your customer? HCP Packaging have recently provided four uniquely decorated stock items for trend-driven brand Samoa: the Browza Eyebrow, Compact Powder Foundation, Ooh La Lips Liquid Matt Lipstick and Lotus Megalash Mascara.

The two compact designs were inspired by HCP’s own trend ranges Serenity and Botanica; presenting two very different floral concepts achieved on printed top-plates dropped into the cover recess of the Radii Square Eyeshadow and Pressed Powder compacts. Each pack features pink metallisation to tie a pop of colour through to the floral artwork.

The Ooh La Lips Liquid Matt Lipstick is presented in the HCP stock Fusion Glass Ultra: the cap and bottle have a black matt finish, while the clear base button allows for effective shade ID. Pink typographic artwork completes the simple pack design.

The Lotus Megalash Mascara comes in the HCP stock Jumbo pack, decorated with a pale pink metallic finish, tonal gradient spray and screen printed floral design. This product aims to achieve the full-on glamour of false lashes without the hassle - thanks to HCP’s state-of-the-art, triple zone fibre brush this mascara works wonders as it adds volume, length, definition and curl all in one stroke.

40 | SS18 CREATE. COLOUR. CALL IT YOUR OWN. MAKE-UP TO #MIXLAYERHACK™ CYO is WBA’s brand new value confident colour brand. The make-up range is multi-use, multi- benefit and multi-fun, giving young women the freedom to experiment with new looks and encouraging consumers to post their look on social media with the hashtag #mixlayerhack™

HCP have worked closely with the brand to provide stock packs across the range for several product variations: Fusion Round compacts in eye-shadow and blusher sizes, Fusion Square Quad compact, Fusion Round Lipstick (full size) and the Fusion Round Glass Lip Gloss with the feather applicator. Each pack ties in to the monochrome colour scheme with gloss or matt finishes to create a bold aesthetic that allows the brightly coloured cosmetics to take centre stage. The CYO branding has been applied with contrasting black or white screen print; or for the four variations of lip gloss, a black foiled design for added shine.

SS18 | 41 LA PETITE ROBE NOIRE LIP COLOUR’INK & MÉTÉORITES HEART SHAPE STROBING PALETTE

HCP are proud to have worked with French premium brand Guerlain Paris on two recent launches: La Petite Robe Noire Lip Colour’Ink and Météorites Heart Shape strobing palette.

The Lip Colour’Ink is a liquid lipstick with a matte finish, offering buildable intensity due to an ultra-fine, no-transfer texture for a weightless, bare-lip feel: one layer for lips that seem infused with colour; two or three layers for full coverage. The liquid lipstick is presented in a soft square, thick-walled pack with the signature heart customised cap.

The Météorites Heart Shape, Glow-Shaping–Strobing palette, aims at sculpting and refining the face into a V-shape; led by Korean beauty trends. In a single compact, three contrasting shades of powder – two blushers and one highlighter – come together to luminously sculpt the complexion and redefine the facial contours into a heart shape.

Housed in the HCP stock Radii Round Pressed Powder with the cover, base and insert in a silver metallic finish, decorated with a beautifully feminine pink and silver layered artwork; adding a sense of depth to the design.

42 | SS18 DECORATION HCP LUXURY LIGHT | BRIGHT | WHITE

With the trend for make-up looks that display dazzling colour-changing effects only growing stronger as cosmetics brands introduce mesmerising new formulas, HCP showcase a range of finishes and combine a touch of class with fabric textures. Presented on four compact sizes of the Fusion Round Deco range with newly evolved cover recesses: Grande, Pressed Powder, Blusher and Eyeshadow. An exquisite collection of packaging that inspires a luxury look.

SS18 | 43 GLOW-TO ILLUMINATING BLUSH LONGWEAR SKIN BRIGHTENING BLUSH

Prepare to blush and glow with the Glow–To Illuminating Blush from Ciaté London. The brand’s unique technology combines silky matte blush with ultra-fine powder highlighter to create a luminous radiance. Available in six beautiful shades, the marbling of blush and illuminator creates a unique piece of art every time!

This award-winning luxury packaging realisation presents the HCP stock Radii Round Blusher Compact, decorated with a rose gold metallic finish and a chic, enchanting

decorative

pink top-plate, scattered with miniature twinkling stars that appear suspended in clear gel. The

44 | SS18 Ciaté logo completes the design. RIBBON COUTURE EYES

The Ribbon Couture Eyes palette from Jill Stuart presents two limited edition colourways, each containing five shades of eye-shadow for a lustrous gaze. The shades have been selected to perfectly blend together for an easy-to-use gradient look, to create designs that pop like ribboning effects. Each palette has a ‘crystal floral bouquet’ fragrance in two beautifully feminine colour ways – ‘Night Blossom’ and ‘Twinkle Petal’. “Experience the luxurious excitement every time & reach for the stars!”

The Jill Stuart brand is known for their opulent and highly ornate packaging, and this pack is the epitome of femininity! The limited edition palette is presented in an ornate custom compact manufactured in HCP Asia, with a mirrored cover cleverly designed to incorporate a moulded jewelled detail and a layering effect that adds depth to the decoration. The opening system is engineered with a metallised silver push-button, releasing a pretty matching silver bow clasp.

A beautiful monochrome flower pattern is viewed through the burgundy-pink tinted cover against a reflective silver background. The customised tinted base features faceted edging and recesses for the quintet and sponge applicators, completed with the brand’s Jill Stuart logo reversed out in the corner of the silver frame.

SS18 | 45 DOLL FACE & EYE PALETTE

US brand Doll 10 is a line of clinically-based, high-performance colour cosmetics created for real women in today’s busy and demanding world. The aim of the range is to deliver stunning beauty looks in ten minutes or less with fast and effective products.

The Doll Face and Eye Palette offers an array of luxurious looks with an all-inclusive range of five eye-shadows in go-to shades, a larger blush and highlighter; formulated with the brand’s exclusive HydraGel technology, giving the wear of a cream product with the ease and blend-ability of a powder.

Presented in the HCP stock Fusion Square Grande Palette, a versatile pack that has a contemporary sharp square profile for sleek appeal; the palette is decorated with a feminine abstract design via heat transfer label, further enhanced with rose gold metallic branding.

The palette is available online for $42 US at: www.doll10.com

46 | SS18 CHRISTMAS 2017 LIMITED EDITION PALETTES

WBA/Boots are renowned for their beautiful limited edition seasonal cosmetics; with their latest launch for Christmas 2017 proving one of the most stunning yet!

HCP’s design and development teams worked closely with WBA/Boots brand No7 to create three limited edition palettes for Christmas 2017, each with an on-trend starburst motif and logo. The custom moulded top-plate design is realised across three options: two colourways for the HCP stock Radii Grande Palette with deep teal and champagne gold metallisation plus a larger teal version, placed onto a custom rectangular palette. Each cover and base is finished with a champagne gold metallic spray lacquer for a classic yet chic festive feel.

All three palettes contain a full size mirror as well as their own custom insert, two of which incorporate back-fill technology, so that the inside of the pack is as eye-catching as the exterior.

LEFT - RIGHT: Illuminating Palette, Ultimate Eye Palette & Glamorous Nudes Eye Palette SS18 | 47 Be Your Own Kind of Beautiful THE POWER OF PERSONALISATION

For brands embracing the power of personalisation, HCP offers a range of stock packs and decoration options to enable the consumer to add a personal touch to their beauty buy.

48 | SS18 The power of the digital world has enabled The trend for the ‘unboxing ceremony’ for the ‘Millennial’ generation to become the new purchases on social media publicly most connected and influential consumer in demonstrates the anticipation and engagement history, driving trends to reflect their values stand-out packaging can add to a product. of individuality and autonomy. In the age of ‘Brand Me’, the expectations of a beauty Often, the preference to add a personal product is multi-faceted. It must be functional: touch to a beauty item is through decoration both in terms of packaging and formula; at point of sale, by handing an element of it must look good when applied in front of the design over to the consumer. A prime peers or shared online; but also items are example of a brand engaging with this trend increasingly favoured if they deliver an aspect is the engraving service Nails inc offer to of personalisation through the packaging. add a personalised message or monogram to their aluminium nail caps (supplied by HCP). Consumers are embracing products that make them feel special and help them to reflect their For brands looking to replicate this success, personality - a significant backlash against choosing packaging with the capability to decades of homogeneous mass-production. The personalise the decoration is key. HCP offer packaging is a key motivator for the consumer a wide range of stock packaging that provide in the decision making process and items that an opportunity to personalise the pack, from encourage them to share their excitement about adding a charm to the Metal Primo Lipstick a new purchase online can be elevated when a (as shown below), or an engraved top-plate personalised item adds a feeling of exclusivity. to a wide range of items with a cover recess.

HCP METAL PRIMO LIPSTICK WITH COLOURED JEWEL, ZODIAC SYMBOLS OR ‘HCP’ MONOGRAM CHARMS - FOR A PERSONAL TOUCH! MAGNETIC LIPSTICKS SEAMLESSLY ELEGANT LUXURY IS IN THE DETAIL

The effortless opening of a magnetic lipstick can add a highly satisfying ‘ooh’ factor; also negating the need for a visible collar so a chic, seamless profile can be achieved.

Strong growth is predicted in the luxury colour cosmetics market through the coming years; for brands looking to bring premium appeal to their offering, magnetic closing systems are a sensory way to add that extra special touch that increasingly savvy consumers are seeking.

The selection of full size magnetic lipsticks (12.7mm mechanism) featured here are manufactured in HCP’s European facility - a key strategic addition to our global manufacturing offering. The magnetic packs are available in plastic or with a cool aluminium exterior to bring an extra touch of prestige.

50 | SS18 NEXT-GEN SEMI-MATTE LIPSTICK

Founded in 2008 by the former Ministry of Sound CEO Mark Rodol and his brother Steven, the brand works by the mantra ‘Bold, Brave, British’ to create cosmetics that are colourful, fun and fearless.

The Next-Gen Semi-Matte Lipstick has a colour- rich formula that glides onto lips and is available in ten dramatic shades with quirky names such as ‘For Real’ and ‘Cliché’.

HCP have worked with Models Own to achieve a highly effective colour- matched pack; featuring the HCP stock aluminium Magnum Lipstick with a matt black anodised outer cap contrasting with a shiny black anodised A-shell and collar, while each base is colour-matched to the bullet. The pack design is completed with matt white branding for minimalist appeal.

SS18 | 51 LASTING FINISH RED INSTINCT BY RITA ORA

Launched in time for Valentines Day 2018, Rimmel London present the limited edition Red Instinct Look lipstick by Rita Ora; inspired by her seductive aura and head- turning beauty look. The range of sexy red hues are perfect for a look to lust after!

“Listen to your instincts! Reveal your inner-vixen with the Red Instinct Look by Rita Ora. Live the London look.”

The lipstick is presented in an eye-catching red metallised custom pack with the brand’s crown logo debossed on the cap’s slanted surface. Rita Ora’s flourishing signature emblazons the cap in sleek silver. The shiny silver a-shell and branded collar adds an extra touch of glamour to the pack.

Available in three sumptuous scarlet shades - a pillar box red called ‘Tempt Me’, a beautiful berry tone ‘Red Instinct’, and a rich crimson hue ‘Crimson Love’ - each opulent shade delivers intense, long- lasting colour for a brilliantly bold pout.

52 | SS18 COLOUR OBSESSION LIPSTICK

Introducing The ONE Colour Obsession from Oriflame: their boldest and most intense lip colour ever, the perfect lipstick for those who love to stand out. The product is available in ten intense PopShock shades developed with ChromaLoad Technology - an incredibly daring, high pigment formula that aims to empower the wearer. Colour Obsession also delivers a clinically proved 8-hour moisture to encourage soft, supple lips with a weightless base that melts on contact, providing a beautiful gel-crème finish.

The sleek and contemporary custom pack is finished with shiny silver metallisation and coordinating A-shell; completed with the brand’s signature ‘The ONE’ logo, screen printed in dark grey. The clear moulded custom cap features an embossed Oriflame logo to the slanted top surface, revealing the brightly coloured lipstick bullet beneath for effective shade ID.

SS18 | 53 MINI STOCK PACKS Magnificent Minis HCP INVESTS IN CRAZE FOR MINIATURE PACKAGING

With the allure of minis growing steadily, HCP have invested in new shapes and styles that have the same packaging appeal as their full-sized counterparts but with the added ‘cute factor’! Whether a brand is launching a limited edition or seasonal gift range that cherry picks the hot hit of the moment, or simply tapping into the consumer demand for sample-size or travel cosmetics, mini packs are firmly part of the HCP offering.

HCP’s miniature stock packs offer equal decoration capabilities as the full- sized versions so a brand can maintain their aesthetic vision and present packs that may be diminutive in size, but are certainly not diminutive in decoration.

54 | SS18 CUSTOMISE YOUR PACK APPEAL

A versatile new pack featuring a soft square profile and options for multi-functional applicators with a clear PCTA rod - ideal for a multitude of product categories.

The thick-walled PETG bottle and base button enable choice of transparent and opaque sections for complete or partial colour ID. With great formula compatibility, the pack has an OFC of 10.1ml with an estimated fill capacity of 7.5ml.

SS18 | 55 FABULOUS FLOCKING INTRODUCING EUROPEAN FLOCKED APPLICATOR TECHNOLOGY

DOESFOOT | LF 5548 VELVET FLOCK | LF 5542

This doesfoot applicator is an ideal shape to enable This slanted profile, flocked applicator has controlled and defined application to the lips. The unbelievable softness and flexibility for a special ‘double flock’ technology gives an ultra- sensual feel during application. The high sensory experience during application and achieves density of the flocked fibres combines with the extra coverage for enhanced make-up results. The double-flock technology for a high performance dual-length flocking creates a superior environment result that achieves both an accurate and to hold bulk - giving extreme coverage to the lips. full coverage make-up look for the lips.

MINI POWER FLOCK | LF 5535 CALLA | LF 5546

This small scale applicator has an extremely An unusually shaped flocked applicator with slanted profile with a distinctive reservoir a slightly flared profile; combined with an to hold a generous quantity of bulk for a incredible reservoir, it provides superior concentrated application of formula. A highly product loading to give the ultimate full- flexible applicator with a super soft dense, coverage with just a single application. The flocked coating, giving a sensual and smooth design provides a soft and gentle surface feel to the lips during application. while the flexible feel gives comfort to the lips.

POWER FLOCK | LF 5540 PIN APPLICATOR | LF 5547

This super soft, large doesfoot applicator This flat hourglass shaped flocked applicator creates a sensory experience during application gives precise application. The rounded with an extremely soft feel on the lips, due to tip assists with easy handling during the density of the flocking. The distinctive, extra application to combine accuracy and an large reservoir offers excellent product loading ergonomic experience. It is also possible to and an effective, full-coverage application for a deboss the flocked surface with a pattern bold lips look. for extra loading and a sensory effect. NATURAL GLOW LIP OIL

German brand Malu Wilze Beauté offers professional high-quality skincare products to support and regenerate the skin from the inside and long-lasting colour cosmetics to enhance beauty on the outside. The make-up line offers a balance between timeless beauty products and an on trend colour palette; inspired by the fashion metropolises of the world. The brand promises their formulas are extremely long-lasting, with optimal skin tolerance and easy application - experience quality made in Germany!

The Natural Glow Lip Oil is presented in a chic cylindrical stock lip gloss pack from HCP-RUSI. Featuring a small and flexible applicator with pink flocking, providing precise application. The glossy black cap is complimented with a clear moulded bottle and decorated with a feminine pink gradient spray and black logo.

The moisturising lip oil pampers the lips; combining apricot and peach kernel with grape seed oil and a refreshing spearmint aroma, while the self-colouring pigments create a delicate and individual pink hue. The sheer formula enhances the fullness of the lips for a look that is glossy without being sticky.

The Natural Glow Lip Oil is available online at: www.maluwilz.de

PACK REF: Cap: VK 117 | Bottle: FL 191 Applicator: LF 5548

SS18 | 57 NEW STOCK EVERY KIND OF BEAUTIFUL

HCP’s ‘Radical Ultra’ has a thick-walled bottle construction with a contemporary soft square profile and a 10.1ml OFC. Versatile for a variety of product categories including concealer/foundation when colour ID is required. Celebrating beauty diversity is a hot topic in the industry right now, so for a brand to accurately display a full range of skintones is essential for a product’s shelf appeal and function.

58 | SS18 NATURAL RADIANT LONGWEAR FOUNDATION

Founded by François Nars in 1994, the NARS brand inspires self expression and imaginative artistry through an unexpected, no-rules philosophy of beauty. As one of the most influential image-makers in the world, François’ signature boundary-pushing approach brings high-fashion, high-style and forward thinking to beauty, with the mantra: “Don’t hold back. Be bold. It encourages others to do the same.”

HCP is proud to have manufactured the innovative, TPE over-moulded cap for NARS’ first 16-hour radiant foundation; a longwear yet lightweight formula that offers high coverage that appears super natural. The breathable, fade-resistant formula is infused with natural extracts to help smooth and improve the look of skin instantly.

The complex three-piece custom cap is manufactured by HCP in an innovative, fully automated work cell designed to provide the accuracy and repeatability required to achieve the high aesthetic demands of this over-moulded cap.

The pack is the ultimate in functional minimalism, perfectly inline with the brand’s contemporary and sleek image, featuring a sharp-square profile and a matt black finish. SS18 | 59 SILKY REFINING POWDER

The Marie Dalgar brand was founded by Cui Xiaohong in 2006 to help Chinese women find their own unique beauty.

The latest launch of the upgraded Silky Refining Powder is a convenient yet long-lasting formula that is fresh and natural, allowing skin to breath.

“Make-up is also an artistic master piece; it enhances women’s confidence; it is a factor for different life expression.”

HCP have provided the brand with the stock 387 Meridian Jar with a transparent base to allow for shade ID; with the sifter this provides an OFC of 20.5ml.

The black injection moulded cap features a bright and beautiful printed top- plate with a vivid tropical design & the brand’s sharp monochrome logo.

60 | SS18 BEST BLEND FOREVER MAKEUP

Since 1931, Almay has been creating cosmetics with the aim to help all women look and feel their best, with products that are ‘Part science. Part self-expression.’ Every Almay formula is hypo- allergenic, fragrance free and suitable for sensitive skin types. The Best Blend Forever Makeup is a lightweight, creamy foundation and moisturiser in one; hydrating skin for up to eight hours! Buff. Blend. Boom! The built-in blending tool buffs skin to a beautiful finish and hides imperfections.

“Whatever way you choose to play with make-up, we know your next look begins with your skin.”

Presented in the HCP stock 30ml Sponge Tottle, this soft and squeezable pack features a synthetic latex sponge that is free from irritant proteins found in natural materials; making it ideal for sensitive or acne prone complexions. The custom-matched pink sponge applicator is detachable so easily rinsed clean to remove build up and ensure free-flow of fresh product.

The bottle is a double layer co-extrusion, of Surlyn® and PP, providing excellent barrier properties and a high gloss finish. The Almay branding is added to the pack with monochrome screen print decoration, while the bottle has been expertly colour matched to twelve foundation shades. SS18 | 61 THE CHOICE IS CLEAR

PLASTIC VS GLASS PACKAGING

The ultimate cosmetics and skincare packaging is achieved when the perfect combination of functionality, aesthetics and cost come together. HCP are world-leaders in the design and manufacture of plastic packaging and while glass has often been favoured in the past by prestige brands for its clarity and elegance, developments in thick-walled jars, bottles and decorating capabilities mean many brands are transitioning to PMMA, PET, PETG and PCTA without having to compromise on style.

PMMA (Polymethyl methacrylate), also known as acrylic, is a highly versatile transparent thermoplastic used by HCP to injection mould components with a beautiful transparent appeal. Copolyesters, such as PET, PETG and PCTA, have proved to be effective and widely utilised due to their toughness, versatility and chemical resistance. All these materials offer lightweight, shatter resistant alternatives to glass and offer flexibility as many shapes and thicknesses can be mass-manufactured while retaining the desired aesthetics of glass.

Aside from packaging appeal, these materials bring a high level of durability - withstanding a greater resistance to impact and wear and tear than glass. For brands transporting their products around the world, fear of leakage and breakage is a top concern: PMMA, PET and PCTA are much more reliable options, also removing the risk of glass contamination in the product when a glass part breaks on the filling line.

For consumers, as lifestyles become increasingly mobile - carrying and applying make-up on the go - unlike glass, plastics are shatter-proof so bathroom floor and handbag disasters are avoided!

62 | SS18 HCP-RUSI FOCUS MODULAR MASCARA FAST, FLEXIBLE & ADAPTABLE

Stock packaging is an ideal solution for brands looking for speed-to-market; when time and budget constraints don’t stretch to custom designs. But how to differentiate from the competition, attract the consumers’ eye and ensure a cohesive look with the full range? Modular packaging provides many style choices - select from various cap shapes to bottle profiles and applicator systems to match the brand aesthetic. Flexible results: FAST!

SS18 | 63 MASCARA FOCUS PERFECTLY MATCHED DELIVERING THE DESIRED MAKE-UP CLAIM

HCP’s mascara experts perfectly match the specification of a fibre or plastic mascara brush to enhance product performance and ensure successful delivery of the desired make-up claim. Aspects such as the pack, rod and wiper as well as the brush specification must all marry together with the formula to optimise results; whether curled lashes, extreme volume or exaggerated length is on the agenda! Before Applying Mascara!

FALSE LASH LOOK | DOUBLE TAPER 851-8370

Achieve big and bold lashes with the Double Taper twisted wire brush; a classic, tapered profile that fully loads lashes from root to tip, lengthening and building high volume.

HIGH DEFINITION | FULL COVER SH0175

This micro-precision moulded plastic brush from SIMP combines arches with a comb architecture for beautifully full and lengthened lashes, while retaining a high definition look.

FULL EFFECT | SINGLE V GROOVE 851-8203-01

A twisted wire brush with a vertically cut V-groove to load more product to the lashes; flip the brush to lengthen, lift and curl the fringe. The result is a dramatic and highly defined look with an all-in-one application.

SS18 | 65 MASCARA MASTERPIECES CUSTOM ENGINEERING FOR LASHES

Mascara is a category where the partnership of aesthetics and functionality is essential to a product’s success; ticking all the boxes for a highly marketable brush along with achieving the desired lash look is integral. SIMP’s innovative micro-precision plastic mascara brushes combine intricate construction with many customisable features such as material, colour, accessories and variations of the overall design.

“SIMP is the only company on the market able to offer a variety of materials from the same brush mould.”

With customisation a hot topic across the industry, SIMP’s experts work with beauty brands to finely tune their chosen mascara brush to optimise performance, compatibility with formula and colour-match to achieve their brand vision. Customers are invited to test and evaluate the plastic brush offering at the Mascara Lab based at the hub of design and engineering in Tigery, France. ULTRA EFFECT MASCARA

Inspired by a love of beauty, Helmut Baurecht founded ARTDECO and for more than thirty years the brand has been Germany’s undisputed market leader in cosmetics. With an innovative concept and a vision to offer high-quality cosmetics at an affordable price, the cornerstone of their success story was laid. A wide variety of colours, numerous specialty products and individually customisable, flexible beauty boxes create a comprehensive, yet bespoke sense of beauty. “Every woman has something special, which sets her apart in her own way & makes her beautiful.”

The ‘Ultra Effect Mascara’ is presented in an HCP-RUSI stock pack with a tapered profile; decorated in a beautiful teal metallic finish and mint green graphics screen printed on the bottle.

This product gives great volume and lengthening results with an HCP-RUSI brush that combines different sized bristles with the unique patented spider technology. The special shaped brush profile means every small lash can be effectively reached.

The Ultra Effect Mascara from ARTDECO is

presented as part of a promotional, customised series of mascaras for exclusive retail outlets.

PACK REF: Cap: VK 157 | Bottle: FL 206 Brush: MA 7267 S3

SS18 | 67 SPIDER MASCARA

Impala Cosmetics was established in 1989 by a team of young professionals whose products are now distributed in Europe, Asia, Africa and the Arabian Peninsula. The brand’s focus is to develop and produce high-performing cosmetic products for women all over the world; striving to collaborate with their customers to optimise results.

The Spider Mascara is presented in an elegantly tapered HCP-RUSI stock pack featuring a gold metallised cap, decorated with a delicate red foil spiderweb design.

The bottle flips the colourway, with vibrant red metallisation overlaid with gold hot foil artwork.

The Spider Mascara features the Rusi patented MA 7357 Spider 4 brush: a unique technology that achieves beautifully separated and defined lashes due to the cleverly designed microscopic spheres on the tips of the bristles.

The non-smudge formula promises full coverage from root to tip for maximum thickness, volume and length.

PACK REF: Cap: VK 192 | Bottle: FL 217 Brush: MA 7357 Spider 4

68 | SS18 VOLUME MASCARA WATERPROOF

Aden Cosmetics is an independent UK brand that has been devoted over the past fourteen years to creating a product range that meets women’s demand and serves as their go-to brand in everyday life. Offering premium quality products adorned with feminine graphic elements showing the different aspects of young women’s lives.

This waterproof mascara promises consumers can say goodbye to smears, giving a volumising effect with a waterproof formula: ideal to stay looking glam in hot weather, by the pool or during a workout. Lashes are longer and plumper, coated in deep colour for a wide-open look.

The HCP-RUSI brush gives a dramatic result thanks to its innovative design of special-shaped bristles

that are stacked and oriented to give a high volume.

The tapered stock pack is moulded in black and pink, with coordinating pink screen printed graphics to the bottle.

PACK REF: Cap: VK 157 | Bottle: FL 166 Brush: MA 7275

SS18 | 69 ROLL FOR CONTROL!

An innovative mascara pack, with a PP bottle and an OFC of 16.1ml, featuring a rotating collar to smoothly roll the brush during application for enhanced precision and control.

Moulded with a textured central section to provide extra grip during application.

The pack, manufactured in HCP’s European facility, is compatible with either twisted- wire or micro-precision plastic brushes to achieve a wide variety of make-up claims.

This clever rotating cylindrical cap also offers many opportunities for creative and layered decoration to add a fun twist!

CAP: VK194-193 | BOTTLE: FL100 WIPER TECHNOLOGY & EXPERTISE

Mascara is a colour cosmetics category that relies on functionality for the success of a product: the expert pairing and manufacture of the most effective technologies is essential for an outstanding performance. While the focus is often on formula and brush, the wiper is key to the ideal amount of bulk being left on the brush prior to application: this is where SIMP’s customisable offer is unique within the industry. As the world leader for material, moulding and production of NBR (Nitrile Butadiene Rubber) wipers, SIMP is able to bring unparalleled technical knowledge, design and flexibility for the optimal result.

WIPER

BRUSH FORMULA

CUSTOMISE FOR PERFECT COMPATIBILITY: GLOBAL REACH & SUPPLY: DESIGN DESIGN & ENGINEERING IN FRANCE MATERIAL HARDNESS FACTORIES IN FRANCE & MEXICO RUBBER MIX LOCAL GLOBAL SALES SUPPORT

NBR is a superior wiper material as it not only provides a satisfyingly smooth dispensing gesture for the consumer, but has an elastic memory meaning the orifice isn’t compromised nor the brush damaged with repeated use. This type of wiper is a great choice for both mascara and flocked applicators as it is gentle, yet achieves the ultimate wiping performance. LASHINGS OF LASHES BRUSHES THAT BUILD VOLUME BEAUTIFULLY

Achieving a volumised lash effect is top of the list for most beauty consumers and Pinterest analysts are confirming a steadily growing trend for luscious lashes. With a wide selection of twisted wire and micro-precision moulded plastic brushes available from HCP, RUSI & SIMP, read on for our top recommendations for beautifully building those lashes!

FEED GROOVE

FEED GROOVE HCP-USA DOUBLE ‘V’ GROOVE | 851-7993-01 HCP-USA TRIPLE ‘V’ GROOVE | 851-8412-01

Designed with two feed grooves for Three feed channels for maximum intense volumising results. product loading to the lashes.

HCP-USA WALTZER | 851-8884 HCP-USA TYPHOON ZIG ZAG | XP06306

FIVE ‘V’ GROOVES TWISTED ANTI-CLOCKWISE 90° Offers great lengthening & thickening An anti-clockwise twist & quintuple grooves simultaneously for a full lash look. for superior volumising results.

HCP-EU DOUBLE TAPER | MA7144 HCP-USA WAVE HOURGLASS | 851-9066

A classic yet timeless twisted wire brush Build instant volume in several coats for an profile that achieves buildable volume. on-trend smudgy, rock chick look.

HCP-EU OVAL | MA7315 HCP-EU COVO | MA7311

An oval profile twisted wire brush that quickly HCP-RUSI patented spider technology creates builds lash volume. reservoirs to capture bulk for immediate volume & longer bristles for combing.

72 | SS18 THE VOLUME | VI0059 LASH FAN | SA0045

Petal shaped bristles hold the ideal amount of Sixteen rows of hollow bristles act as mini reservoirs, formula for even loading. The elegant design quickly building volume, definition & length. enhances all types of lash. A comfortable application for maximum length, volume & definition.

FULL EFFECT | SDA0171 *HCP EXCLUSIVE* DEVILICIOUS LASH | SA0023

The bristle architecture gives a multi-effect result: Horn shaped bristles offer flexible & high- brushing the lash fringe & giving ultra-volume precision application, loading the root & lifting from root to tip. The alternating short & longer the lashes for an effective make-up result. rows give lashes extreme length & definition.

PANORAMIC VOLUME | VC0037 MINI PANORAMIC VOLUME | SK0048

Elegant shape for 360 degree lash fringe - Six rows of petal shaped intertwined bristles are contoured for quick load. Sculpt & curve the positioned face to face to catch all lashes for lashes in an instant with a touch-up tip to optimum volume, length & definition. finish the look.

MAXI SCULPT | SA0167 *HCP EXCLUSIVE* MINI MAXI SCULPT | SE0061

A brush comprising of two different types of A combination of arched & conical bristles bristles for dramatic volumising results. The for two methods of application, with curling, rows & bristle size are placed in reverse to definition & volumising results. each other to sculpt a 360˚ volume for all types of lashes, with visible definition & curling. SS18 | 73 FEATURE THE CHANGING FACE OF LUXURY REDEFINING THE PREMIUM COSMETICS MARKET

The luxury cosmetics and skincare market is being redefined. As super luxury brands are presenting a brand image that is more understated and less ostentatious, HCP look at how the tastes of luxury consumers in The Middle East or Asia are affecting the aesthetic expectations of this high end market. While ‘Luxury’ and ‘Super Luxury’ can sometimes cross-over, how the brand markets itself, the price positioning and distribution channels dictate the consumers’ perception of the product. At the moment, we see two sides of what is perceived as ‘luxury’. For those who like to buy high-end brands but still have fun with the aesthetics, there is a definite influence from the runway in terms of decoration and embellishment on cosmetics packaging. This influence can be seen in the ‘HCP Luxury’ ranges: a showcase of metallic top-plate decoration techniques that are being adopted by several leading brands in the luxury sector. HCP also captured the look in the AW18/19 trend range ‘Butterfly Kisses’ that features a tactile velvet and rose gold design and a lip gloss with a gold lurex and magenta silk miniature tassel.

On the other side of the coin, for the ultra-sophisticated consumer the indicators of luxury need to be much more subtle; shifting the focus to top quality materials that are luxurious to the touch with subtle decoration rather than an overly ‘branded’ and decorated appearance. This is often linked to a consumer who seeks out exciting new niche brands – the thrill is getting a product that feels ‘exclusive’ as well as luxurious. The digital world is a big influence on this trend and HCP foresee that many more bloggers/vloggers will influence the cosmetics market as more niche brands launch, often available exclusively online on sites with a cult following of beauty aficionados. For both aspects of the prestige market, international brands also have a strong influence outside of Europe and the US since their presence in both Asia and Middle East has increased. Consumers in these markets want to be refined in their taste and buy luxurious looking items to proudly display, whether using them on the go or at home.

SS18 | 75 76 | SS18 In Asia, although glass in cosmetics and skincare is still considered a luxury statement, HCP are seeing a market trend to move away from glass towards thick-wall and double-wall plastic packaging - retaining the look of glass but without the fragility, as seen by brands such as MG Pin and Jill Stuart. Materials like aluminium are also very much on trend and associated with a luxurious look and feel among Asian brands; HCP have expanded their aluminium clad Magnum range to offer a new trimline lipstick, slim full size lipstick as well as sleek full size and mini lip glosses. In terms of decoration, metallisation in gold or vibrant colours combined with gradient sprays are popular in the Asian market, as seen here on the Carslan and Kafellon double-ended mascaras.

The Middle Eastern market has similar trends in terms of preferring a thick-walled appearance and metallised finish but key colours that are associated with luxury are clear, monochrome and gold. In contrast, there is also a growing market for natural references within packaging with organic or halal beauty brands developing to suit the local population – ‘natural’ and ‘luxury’ are no longer mutually exclusive.

As a long established supplier to global luxury cosmetics and skincare brands, HCP are proud to deliver a high level of engineering expertise when developing stunning custom pack designs, with features such as magnetic closures, polished edge mirrors and premium swivel lipstick mechanisms, adding the extra level of refinement that luxury brands require. In addition, the flexibility of HCP’s stock ranges and premium decoration capabilities offer the opportunity to completely transform a pack for the luxury market. Options to incorporate beautiful fabrics as a decorative feature, for example, allow brands to present a pack with a real wow factor, whether subtle or dramatic.

IMAGE CREDITS LEFT - RIGHT:

MG Pin Luxury Caviar Renewing Cream

Jill Stuart Pots & Compacts

Carslan & Kafellon Double Ended Mascaras

Mikyajy Paradiso Bronzer Compact

SS18 | 77 PRODUCT FOCUS FINISHES & DECORATION BEAUTIFUL PACKAGING SOLUTIONS

PRISMATIC METALLISATION With the trend for colour-shift cosmetics showing no sign of abating, this dazzling finish brings a rainbow prism of colours - ideal to match to the array of holographic and iridescent formulas on the market. The base colour and curvature of the pack alters the result of the prismatic finish - shown here with two levels of colour.

ULTRA-BRIGHT NEON For colour cosmetics packs that need added impact, a neon spray won’t fail to catch the eye. Shown here on the HCP-RUSI mascara from the SS19 trend ‘Beautopia’, the vivid hue is contrasted perfectly with a stark black bottle and holographic logo.

PRINT EXCELLENCE The new ‘Beautopia’ mascara demonstrates

decoration excellence in achieving intricate artwork designs, combining foil and screen print for finite detail and closely controlled orientation. HCP can now offer in house print excellence in Europe and Asia.

78 | SS18 DOUBLE LAYER TEXTILES The SS19 trend ‘Desert Dancer’ has a premium aesthetic, visualised here with a laser-cut faux leather to reveal an ultra-metallic aluminium layer beneath. The addition of an intricate raised gold design on top of the textile gives tactile appeal.

PRINTED GLITTER TEXTILE Featured here on the Divine Pressed Powder Compact in the new ‘Beautopia’ trend, the originally designed artwork has been printed on an iridescent glittery textile to achieve a sparkly yet highly detailed and brightly coloured aesthetic. Ideal for limited edition or gifting ranges!

SPARKLE & SHINE With glitter and holographic effects top of the list of must-haves for many fashion-forward brands, HCP have developed a multitude of decoration techniques from glitter foils to sparkling sprays to glitter gels.

SS18 | 79 FANTASTICAL | FREE-SPIRITED | EXTRAVAGANT

SPRING SUMMER 19 TRENDS JEWELS, SEQUINS & GLITTER

A FREE-SPIRITED APPROACH TO DECORATION

COLOUR-SHIFT FINISHES ADD LUMINESCENCE

EVERYTHING METALLIC, SPARKLING & COLOURFUL

OVERSIZED SCRAWLED TYPOGRAPHY

FANTASTICAL FESTIVALS

EXTRAVAGANT EMBELLISHMENT

TOUCHES OF SPIRITUALISM & PSYCHEDELIA

DEEPLY SATURATED BRIGHTS & COLOUR SUBVERSIONS

ABSTRACT MONTAGE IMAGERY OF A BEAUTIFUL UTOPIA SERENE | ETHEREAL | DECORATIVE

SPRING SUMMER 19 TRENDS DECORATION INSPIRED BY JEWELLERY & BODY ART

ELEGANT & FLUID ‘DIDOT’ STYLE TYPOGRAPHY

A GOLDEN GLOW & SOFTLY BLENDED HUES

SUBTLE COLOUR TINTS & LAYERING

DELICATE & FEMININE PATTERNS

INSPIRED BY SERENE DESERT LANDSCAPES

ORNATE & METALLIC DECORATION

DUSKY HUES OF PEACH, TERRACOTTA & GOLDEN SAND

METALLICS MIX WITH SENSORY FINISHES

INTRICATE LASER-CUT FILIGREE & FOILED DESIGNS A longer base profile to enable accurate & ergonomic application. The 11mm cup makes it ideal for lip products, concealer, highlighter, contouring & many other twist-up stick products.

The flush fitted design has a sleek appearance & can be transformed for your brand with a wide range of decoration options.

A NEW TWIST-UP PACK FOR PRECISE APPLICATION WITH VERSATILE MULTI-PRODUCT USES. DESIGNED WITH A CONTEMPORARY ELONGATED PROFILE & A SEAMLESS APPEARANCE.