P er fu me you r w or ld
RANKING P er fu me you r w or ld
UNISEX
26,9 million € WOMEN +2,7% vs 2016 MEN
571,6 million € 332,6 million € +3,3% vs 2016 +3,2% vs 2016
TOTAL
931,1 million € in 2017 +3,2% vs 2016
2 FINE P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
1 For her NARCISO RODRIGUEZ Shiseido 2003 4 1 Chypre Floral
2 J'adore CHRISTIAN DIOR LVMH 1999 3,7 2 Floral Fruity
3 La Vie Est Belle LANCÔME L’Oréal 2012 3 3 Floriental Woody
Coco 4 CHANEL Chanel 2001 2,7 4 Chypre Fruity Mademoiselle
5 Hypnotic Poison CHRISTIAN DIOR LVMH 1998 2,6 5 Oriental Ambery
6 Chanel N°5 CHANEL Chanel 1921 2,5 6 Floral Aldehydic
7 Alien MUGLER Clarins 2005 2,2 7 Floral Woody
8 Gabrielle CHANEL Chanel 2017 2,1 NEW Floral Green
9 CK One CALVIN KLEIN Coty 1994 1,7 10 Citrus Floral
10 Chloé CHLOÉ Coty 2007 1,7 9 Floral Floral
11 Sì GIORGIO ARMANI L’Oréal 2013 1,6 8 Chypre Fruity
12 Black Opium YVES SAINT LAURENT L’Oréal 2014 1,4 12 Floriental Ambery
13 Light Blue DOLCE & GABBANA Shiseido 2001 1,3 11 Floral Woody
14 Miss Dior CHRISTIAN DIOR LVMH 2005 1,2 63 Chypre Fruity
15 Tiffany & Co TIFFANY & CO Coty 2017 1,1 NEW Chypre Floral
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YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY Acqua Di 16 GIORGIO ARMANI L'Oréal 2010 1 13 Floral Fruity Gioia 17 Angel MUGLER Clarins 1992 1 14 Oriental Edible Aromatics 18 CLINIQUE Estée Lauder 1971 1 15 Chypre Floral Elixir 19 Mon Guerlain GUERLAIN LVMH 2017 0,9 NEW Oriental Aromatic
20 Gucci Bloom GUCCI Coty 2017 0,9 NEW Floral Floral
21 Chance CHANEL Chanel 2002 0,9 16 Chypre Floral For Her Fleur NARCISO 22 Shiseido 2017 0,8 NEW Chypre Floral De Musc RODRIGUEZ 23 The One DOLCE & GABBANA Shiseido 2006 0,8 23 Floral Woody
24 Twilly HERMÈS Hermès 2017 0,8 NEW Floral Green YVES SAINT 25 Opium L’Oréal 1977 0,8 18 Oriental Spicy LAURENT YVES SAINT 26 Mon Paris L’Oréal 2016 0,7 17 Chypre Fruity LAURENT JEAN PAUL 27 Scandal Puig 2017 0,7 NEW Oriental Edible GAULTIER 28 Lady Million PACO RABANNE Puig 2010 0,7 26 Floral Woody
29 Flora GUCCI Coty 2009 0,6 21 Floral Fruity Chance Eau 30 CHANEL Chanel 2007 0,6 25 Citrus Floral Fraîche
5 P er fu me you r w or ld
TOP 30 IN TOP 30 OUT
N°8 N°15 N°19 N°20 N°42 N°43 N°34 N°33
Gabrielle Tiffany & Co Mon Guerlain Gucci Bloom Chanel N°5 Bamboo Poison Girl Narciso CHANEL TIFFANY & CO GUERLAIN GUCCI L’Eau GUCCI CHRISTIAN EDP Poudrée CHANEL 2016: 18th DIOR NARCISO 2016: 14th 2016: 20th RODRIGUEZ 2016: 25th
N°22 N°24 N°27 N°45 N°35 N°40
For Her Twilly Scandal Olympéa Omnia Crystalline Trésor La Nuit Fleur De Musc HERMÈS JEAN PAUL PACO RABANNE BVLGARI LANCÔME NARCISO RODRIGUEZ GAULTIER 2016: 26th 2016: 29th 2016: 30th
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OLFACTIVE FAMILIES OF TOP 30 WOMEN FRAGRANCES
Chypre 31,1%
Floral 40,7% OLFACTIVE SUB FAMILIES OF TOP 30 WOMEN FRAGRANCES
28% 26% Oriental 13,3%
18%
Floriental Citrus 9,8% 9% 5,1% 6% 6% 4% 2% 2%
7 P er fu me you r w or ld
TOP 30 GROUPS
L'Oréal 18,9% LVMH 18,7%
Chanel 19,6% Shiseido 15,3%
Hermès 1,8%
Estée Lauder 2,2% Puig Coty 3,1% Clarins 13,3% 7,1%
8 P er fu me you r w or ld
TOP 5 WOMEN
2016 2016 2016 N°1 N°2 N°3
For Her J’Adore La Vie Est Belle NARCISO RODRIGUEZ CHRISTIAN DIOR LANCÔME 15,85 million euros 14,6 million euros 11,8 million euros (-0,5% vs 2016) (-1,8% vs 2016) (-2% vs 2016)
2016 2016 N°4 N°5
Coco Mademoiselle Hypnotic Poison CHANEL CHRISTIAN DIOR 10,8 million euros 10,2 million euros (-1,1% vs 2016) (+1,1% vs 2016) 9 P er fu me you r w or ld
N°1 For Her NARCISO RODRIGUEZ
CHYPRE FLORAL
Bergamot
Amber Moss Patchouli White Musks
Launched in 2003
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N°2 J’Adore CHRISTIAN DIOR
FLORAL FRUITY
Pear Bergamot Mandarin
Rose Jasmine Peach
Vanilla White Musks
Launched in 1999
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N°3 La Vie Est Belle LANCÔME
FLORIENTAL WOODY
Orange Blackcurrant Pear
Orris Jasmine Orange Blossom
Vanilla Tonka Bean Patchouli
Launched in 2012
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N°4 Chanel N°5 CHANEL
FLORAL ALDEHYDIC
Bergamot Aldehydic Notes
Rose Orris Jasmine Neroli
Vetiver Sandalwood Oak Moss
Launched in 1986
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N°5 Hypnotic Poison CHRISTIAN DIOR
ORIENTAL AMBERY
Plum Apricot
Jasmine Rose Tuberose
Almond Vanilla Sandalwood White Musk
Launched in 1998
14 FINE P er fu me you r w or ld
YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
1 Sauvage CHRISTIAN DIOR LVMH 2015 7,6 1 Fougere Aromatic
2 Acqua Di Giò GIORGIO ARMANI L'Oréal 1996 5,5 2 Citrus Marine
3 Bleu CHANEL Chanel 2010 4,5 4 Woody Aromatic
4 1 Million PACO RABANNE Puig 2008 4,4 5 Woody Oriental Terre 5 HERMÈS Hermès 2006 4,4 3 Woody Spicy D’Hermès 6 Boss Bottled HUGO BOSS Coty 1998 2,5 6 Woody Fruity
7 Fahrenheit CHRISTIAN DIOR LVMH 1988 2,4 7 Floral Woody
8 Invictus PACO RABANNE Puig 2013 2,0 8 Woody Marine Allure Homme 9 CHANEL Chanel 2004 1,8 9 Woody Citrus Sport Stronger With 10 EMPORIO ARMANI L'Oréal 2017 1,7 NEW Fougere Woody You
11 Roma Uomo LAURA BIAGIOTTI Angelini 1992 1,3 14 Oriental Woody
12 Eau Sauvage CHRISTIAN DIOR LVMH 1966 1,3 12 Citrus Chypre
13 Cool Water DAVIDOOF Coty 1988 1,3 13 Fougere Woody
14 Armani Code ARMANI L’Oréal 2004 1,3 11 Woody Oriental
15 Le Mâle JEAN PAUL GAULTIER Puig 1995 1,2 16 Fougere Ambery
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YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY
16 The One DOLCE & GABBANA Shiseido 2008 1,0 19 Woody Ambery Boss The 17 Hugo Boss Coty 2015 1,0 10 Woody Fruity Scent Acqua Di Gio 18 GIORGIO ARMANI L’Oréal 2015 1,0 15 Aromatic Woody Profumo 19 Déclaration CARTIER Richemont 1998 1,0 18 Woody Spicy Azzaro Pour 20 AZZARO Clarins 1978 0,9 20 Fougere Aromatic Homme 21 Light Blue DOLCE & GABBANA Shiseido 2007 0,9 17 Citrus Aqueous Bvlgari Man In 22 BVLGARI LVMH 2014 0,9 21 Woody Spicy Black 23 Eros VERSACE Shiseido 2012 0,9 25 Aromatic Fougere YVES SAINT 24 Y L’Oréal 2017 0,9 NEW Aromatic Fruity LAURENT Armani Code 25 GIORGIO ARMANI L’Oréal 2016 0,7 23 Oriental Woody Profumo Dolce & Gabbana Pour 26 DOLCE & GABBANA Shiseido 2014 0,7 24 Woody Aromatic Homme Intenso 27 Dylan Blue VERSACE Shiseido 2016 0,7 22 Aromatic Fougere
28 L’Eau D’Issey ISSEY MIYAKE Shiseido 1994 0,7 27 Citrus Aqueous
29 Colonia ACQUA DI PARMA LVMH 1916 0,7 33 Citrus
30 Wanted AZZARO Clarins 2016 0,6 55 Woody Aromatic
17 P er fu me you r w or ld
TOP 30 IN TOP 30 OUT
N°10 N°24 N°33 N°45
Stronger With You Y Mr Burberry Aqva EMPORIO ARMANI YVES SAINT LAURENT BURBERRY BVLGARI 2016: 26th 2016: 28th
N°29 N°30 N°42 N°34
Colonia Wanted 1 Million Privé La Nuit De L’Homme ACQUA DI PARMA AZZARO PACO RABANNE YVES SAINT LAURENT 2016: 33rd 2016: 55th 2016: 29th 2016: 30th
18 P er fu me you r w or ld
OLFACTIVE FAMILIES OF TOP 30 MEN FRAGRANCES
Fougere 22,8%
Woody 46,8%
OLFACTIVE SUB FAMILIES OF TOP 30 MEN FRAGRANCES Citrus 16,3% 26%
17% 15% 14% Aromatic 11% 6,3% 8% Floral Oriental 3% 4,3% 3% 2% 3,6%
19 P er fu me you r w or ld
TOP 30 GROUPS
Shiseido Chanel 8,8% 11,3% Coty 8,6%
Puig 13,6% Hermès 7,9%
Clarins 2,7%
Angelini 2,3%
Richemont 1,8%
L'Oréal 19,9%
LVMH 23,1%
20 P er fu me you r w or ld
TOP 5 MEN
2016 2016 2016 N°1 N°2 N°3
Sauvage Acqua Di Giò Bleu CHRISTIAN DIOR GIORGIO ARMANI CHANEL 17,8 million euros 12,9 million euros 10,6 million euros (+0,5% vs 2016) (-0,1% vs 2016) (+0,4% vs 2016)
2016 2016 N°4 N°5
1 Million Terre D’Hermès PACO RABANNE HERMÈS 10,3 million euros 10,3 million euros (+0,4% vs 2016) (+0,1% vs 2016) 21 P er fu me you r w or ld
N°1 Sauvage CHRISTIAN DIOR
FOUGERE AROMATIC
Bergamot Pink Pepper Pepper Elemi
Lavender Geranium
Vetiver Patchouli Cedarwood
Launched in 2015
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N°2 Acqua Di Giò GIORGIO ARMANI
CITRUS MARINE
Lemon Rosemary Bergamot
Jasmine Marine Notes Cistus
Amber Patchouli Cedarwood
Launched in 1996
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N°3 Bleu CHANEL
WOODY AROMATIC
Bergamot Grapefruit Mint
Nutmeg Jasmine Cistus
Vetiver Patchouli Cedarwood
Launched in 2010
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N°4 1 Million PACO RABANNE
WOODY ORIENTAL
Mandarin Grapefruit Mint
Cinnamon Rose
Vanilla Amber Tonka Bean Patchouli
Launched in 2008
25 P er fu me you r w or ld
N°5 Terre D’Hermès HERMÈS
WOODY SPICY
Orange Grapefruit Pepper
Geranium Rosemary
Patchouli Vetiver Cedarwood
Launched in 2006
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Sozio 6, Rue Barbès - CS80050 92532 Levallois-Paris cedex - France Phone: +33 (0) 1 81 93 00 60 Fax: + 33 (0) 1 81 93 00 98 [email protected] www.jesozio.com