Fine Fragrance Ranking 2017

P er fu me you r w or ld RANKING P er fu me you r w or ld UNISEX 26,9 million € WOMEN +2,7% vs 2016 MEN 571,6 million € 332,6 million € +3,3% vs 2016 +3,2% vs 2016 TOTAL 931,1 million € in 2017 +3,2% vs 2016 2 FINE P er fu me you r w or ld YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY 1 For her NARCISO RODRIGUEZ Shiseido 2003 4 1 Chypre Floral 2 J'adore CHRISTIAN DIOR LVMH 1999 3,7 2 Floral Fruity 3 La Vie Est Belle LANCÔME L’Oréal 2012 3 3 Floriental Woody Coco 4 CHANEL Chanel 2001 2,7 4 Chypre Fruity Mademoiselle 5 Hypnotic Poison CHRISTIAN DIOR LVMH 1998 2,6 5 Oriental Ambery 6 Chanel N°5 CHANEL Chanel 1921 2,5 6 Floral Aldehydic 7 Alien MUGLER Clarins 2005 2,2 7 Floral Woody 8 Gabrielle CHANEL Chanel 2017 2,1 NEW Floral Green 9 CK One CALVIN KLEIN Coty 1994 1,7 10 Citrus Floral 10 Chloé CHLOÉ Coty 2007 1,7 9 Floral Floral 11 Sì GIORGIO ARMANI L’Oréal 2013 1,6 8 Chypre Fruity 12 Black Opium YVES SAINT LAURENT L’Oréal 2014 1,4 12 Floriental Ambery 13 Light Blue DOLCE & GABBANA Shiseido 2001 1,3 11 Floral Woody 14 Miss Dior CHRISTIAN DIOR LVMH 2005 1,2 63 Chypre Fruity 15 Tiffany & Co TIFFANY & CO Coty 2017 1,1 NEW Chypre Floral 4 P er fu me you r w or ld YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY Acqua Di 16 GIORGIO ARMANI L'Oréal 2010 1 13 Floral Fruity Gioia 17 Angel MUGLER Clarins 1992 1 14 Oriental Edible Aromatics 18 CLINIQUE Estée Lauder 1971 1 15 Chypre Floral Elixir 19 Mon Guerlain GUERLAIN LVMH 2017 0,9 NEW Oriental Aromatic 20 Gucci Bloom GUCCI Coty 2017 0,9 NEW Floral Floral 21 Chance CHANEL Chanel 2002 0,9 16 Chypre Floral For Her Fleur NARCISO 22 Shiseido 2017 0,8 NEW Chypre Floral De Musc RODRIGUEZ 23 The One DOLCE & GABBANA Shiseido 2006 0,8 23 Floral Woody 24 Twilly HERMÈS Hermès 2017 0,8 NEW Floral Green YVES SAINT 25 Opium L’Oréal 1977 0,8 18 Oriental Spicy LAURENT YVES SAINT 26 Mon Paris L’Oréal 2016 0,7 17 Chypre Fruity LAURENT JEAN PAUL 27 Scandal Puig 2017 0,7 NEW Oriental Edible GAULTIER 28 Lady Million PACO RABANNE Puig 2010 0,7 26 Floral Woody 29 Flora GUCCI Coty 2009 0,6 21 Floral Fruity Chance Eau 30 CHANEL Chanel 2007 0,6 25 Citrus Floral Fraîche 5 P er fu me you r w or ld TOP 30 IN TOP 30 OUT N°8 N°15 N°19 N°20 N°42 N°43 N°34 N°33 Gabrielle Tiffany & Co Mon Guerlain Gucci Bloom Chanel N°5 Bamboo Poison Girl Narciso CHANEL TIFFANY & CO GUERLAIN GUCCI L’Eau GUCCI CHRISTIAN EDP Poudrée CHANEL 2016: 18th DIOR NARCISO 2016: 14th 2016: 20th RODRIGUEZ 2016: 25th N°22 N°24 N°27 N°45 N°35 N°40 For Her Twilly Scandal Olympéa Omnia Crystalline Trésor La Nuit Fleur De Musc HERMÈS JEAN PAUL PACO RABANNE BVLGARI LANCÔME NARCISO RODRIGUEZ GAULTIER 2016: 26th 2016: 29th 2016: 30th 6 P er fu me you r w or ld OLFACTIVE FAMILIES OF TOP 30 WOMEN FRAGRANCES Chypre 31,1% Floral 40,7% OLFACTIVE SUB FAMILIES OF TOP 30 WOMEN FRAGRANCES 28% 26% Oriental 13,3% 18% Floriental Citrus 9,8% 9% 5,1% 6% 6% 4% 2% 2% 7 P er fu me you r w or ld TOP 30 GROUPS L'Oréal 18,9% LVMH 18,7% Chanel 19,6% Shiseido 15,3% Hermès 1,8% Estée Lauder 2,2% Puig Coty 3,1% Clarins 13,3% 7,1% 8 P er fu me you r w or ld TOP 5 WOMEN 2016 2016 2016 N°1 N°2 N°3 For Her J’Adore La Vie Est Belle NARCISO RODRIGUEZ CHRISTIAN DIOR LANCÔME 15,85 million euros 14,6 million euros 11,8 million euros (-0,5% vs 2016) (-1,8% vs 2016) (-2% vs 2016) 2016 2016 N°4 N°5 Coco Mademoiselle Hypnotic Poison CHANEL CHRISTIAN DIOR 10,8 million euros 10,2 million euros (-1,1% vs 2016) (+1,1% vs 2016) 9 P er fu me you r w or ld N°1 For Her NARCISO RODRIGUEZ CHYPRE FLORAL Bergamot Osmanthus Rose Orange Blossom Amber Moss Patchouli White Musks Launched in 2003 10 P er fu me you r w or ld N°2 J’Adore CHRISTIAN DIOR FLORAL FRUITY Pear Bergamot Mandarin Rose Jasmine Peach Vanilla White Musks Launched in 1999 11 P er fu me you r w or ld N°3 La Vie Est Belle LANCÔME FLORIENTAL WOODY Orange Blackcurrant Pear Orris Jasmine Orange Blossom Vanilla Tonka Bean Patchouli Launched in 2012 12 P er fu me you r w or ld N°4 Chanel N°5 CHANEL FLORAL ALDEHYDIC Bergamot Aldehydic Notes Rose Orris Jasmine Neroli Vetiver Sandalwood Oak Moss Launched in 1986 13 P er fu me you r w or ld N°5 Hypnotic Poison CHRISTIAN DIOR ORIENTAL AMBERY Plum Apricot Jasmine Rose Tuberose Almond Vanilla Sandalwood White Musk Launched in 1998 14 FINE P er fu me you r w or ld YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY 1 Sauvage CHRISTIAN DIOR LVMH 2015 7,6 1 Fougere Aromatic 2 Acqua Di Giò GIORGIO ARMANI L'Oréal 1996 5,5 2 Citrus Marine 3 Bleu CHANEL Chanel 2010 4,5 4 Woody Aromatic 4 1 Million PACO RABANNE Puig 2008 4,4 5 Woody Oriental Terre 5 HERMÈS Hermès 2006 4,4 3 Woody Spicy D’Hermès 6 Boss Bottled HUGO BOSS Coty 1998 2,5 6 Woody Fruity 7 Fahrenheit CHRISTIAN DIOR LVMH 1988 2,4 7 Floral Woody 8 Invictus PACO RABANNE Puig 2013 2,0 8 Woody Marine Allure Homme 9 CHANEL Chanel 2004 1,8 9 Woody Citrus Sport Stronger With 10 EMPORIO ARMANI L'Oréal 2017 1,7 NEW Fougere Woody You 11 Roma Uomo LAURA BIAGIOTTI Angelini 1992 1,3 14 Oriental Woody 12 Eau Sauvage CHRISTIAN DIOR LVMH 1966 1,3 12 Citrus Chypre 13 Cool Water DAVIDOOF Coty 1988 1,3 13 Fougere Woody 14 Armani Code ARMANI L’Oréal 2004 1,3 11 Woody Oriental 15 Le Mâle JEAN PAUL GAULTIER Puig 1995 1,2 16 Fougere Ambery 16 P er fu me you r w or ld YEAR OF MARKET RANKING OLFACTIVE OLFACTIVE RANKING PERFUME BRAND GROUP LAUNCH SHARE (%) 2016 FAMILY SUB-FAMILY 16 The One DOLCE & GABBANA Shiseido 2008 1,0 19 Woody Ambery Boss The 17 Hugo Boss Coty 2015 1,0 10 Woody Fruity Scent Acqua Di Gio 18 GIORGIO ARMANI L’Oréal 2015 1,0 15 Aromatic Woody Profumo 19 Déclaration CARTIER Richemont 1998 1,0 18 Woody Spicy Azzaro Pour 20 AZZARO Clarins 1978 0,9 20 Fougere Aromatic Homme 21 Light Blue DOLCE & GABBANA Shiseido 2007 0,9 17 Citrus Aqueous Bvlgari Man In 22 BVLGARI LVMH 2014 0,9 21 Woody Spicy Black 23 Eros VERSACE Shiseido 2012 0,9 25 Aromatic Fougere YVES SAINT 24 Y L’Oréal 2017 0,9 NEW Aromatic Fruity LAURENT Armani Code 25 GIORGIO ARMANI L’Oréal 2016 0,7 23 Oriental Woody Profumo Dolce & Gabbana Pour 26 DOLCE & GABBANA Shiseido 2014 0,7 24 Woody Aromatic Homme Intenso 27 Dylan Blue VERSACE Shiseido 2016 0,7 22 Aromatic Fougere 28 L’Eau D’Issey ISSEY MIYAKE Shiseido 1994 0,7 27 Citrus Aqueous 29 Colonia ACQUA DI PARMA LVMH 1916 0,7 33 Citrus 30 Wanted AZZARO Clarins 2016 0,6 55 Woody Aromatic 17 P er fu me you r w or ld TOP 30 IN TOP 30 OUT N°10 N°24 N°33 N°45 Stronger With You Y Mr Burberry Aqva EMPORIO ARMANI YVES SAINT LAURENT BURBERRY BVLGARI 2016: 26th 2016: 28th N°29 N°30 N°42 N°34 Colonia Wanted 1 Million Privé La Nuit De L’Homme ACQUA DI PARMA AZZARO PACO RABANNE YVES SAINT LAURENT 2016: 33rd 2016: 55th 2016: 29th 2016: 30th 18 P er fu me you r w or ld OLFACTIVE FAMILIES OF TOP 30 MEN FRAGRANCES Fougere 22,8% Woody 46,8% OLFACTIVE SUB FAMILIES OF TOP 30 MEN FRAGRANCES Citrus 16,3% 26% 17% 15% 14% Aromatic 11% 6,3% 8% Floral Oriental 3% 4,3% 3% 2% 3,6% 19 P er fu me you r w or ld TOP 30 GROUPS Shiseido Chanel 8,8% 11,3% Coty 8,6% Puig 13,6% Hermès 7,9% Clarins 2,7% Angelini 2,3% Richemont 1,8% L'Oréal 19,9% LVMH 23,1% 20 P er fu me you r w or ld TOP 5 MEN 2016 2016 2016 N°1 N°2 N°3 Sauvage Acqua Di Giò Bleu CHRISTIAN DIOR GIORGIO ARMANI CHANEL 17,8 million euros 12,9 million euros 10,6 million euros (+0,5% vs 2016) (-0,1% vs 2016) (+0,4% vs 2016) 2016 2016 N°4 N°5 1 Million Terre D’Hermès PACO RABANNE HERMÈS 10,3 million euros 10,3 million euros (+0,4% vs 2016) (+0,1% vs 2016) 21 P er fu me you r w or ld N°1 Sauvage CHRISTIAN DIOR FOUGERE AROMATIC Bergamot Pink Pepper Pepper Elemi Lavender Geranium Vetiver Patchouli Cedarwood Launched in 2015 22 P er fu me you r w or ld N°2 Acqua Di Giò GIORGIO ARMANI CITRUS MARINE Lemon Rosemary Bergamot Jasmine Marine Notes Cistus Amber Patchouli Cedarwood Launched in 1996 23 P er fu me you r w or ld N°3 Bleu CHANEL WOODY AROMATIC Bergamot Grapefruit Mint Nutmeg Jasmine Cistus Vetiver Patchouli Cedarwood Launched in 2010 24 P er fu me you r w or ld N°4 1 Million PACO RABANNE WOODY ORIENTAL Mandarin Grapefruit Mint Cinnamon Rose Vanilla Amber Tonka Bean Patchouli Launched in 2008 25 P er fu me you r w or ld N°5 Terre D’Hermès HERMÈS WOODY SPICY Orange Grapefruit Pepper Geranium Rosemary Patchouli Vetiver Cedarwood Launched in 2006 26 P er fu me you r w or ld Sozio 6, Rue Barbès - CS80050 92532 Levallois-Paris cedex - France Phone: +33 (0) 1 81 93 00 60 Fax: + 33 (0) 1 81 93 00 98 [email protected] www.jesozio.com.

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