http://www.retailenvironments.orgWWW.RETAILENVIRONMENTS.ORG | MARCH.2014

GlobalShop: mixing it up IN LAS VEGAS

verizon: POWER ON A.R.E.’s ROI toolkit

PAVE’s rising stars

mar14_00_Cover_final.indd 1 2/26/14 5:28 AM AREreeveCustomAd2014:Layout 1 11/16/13 3:46 PM Page 1

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volume 17, no. 2 www.retailenvironments.org

features 2014 Shapes Up for Growth 14 | What has been mild and uneven growth in recent years is, in 2014, shifting to stronger, steadier growth across the broad economy. Backstory: POWER ON 18 | Verizon, working with Chute Gerdeman and fixture contractor Sparks, launches an experiential retail concept in flagship and neighborhood stores. Where’s the ROI? 26 | Is something holding you back when it comes to calculating return on investment for aspects of store design? A.R.E.’s ROI toolkit can help. GlobalShop: Mixing it Up in Las Vegas 28 | The world’s largest annual trade show for retail environments will include A.R.E.’s Design Awards, conference sessions, exhibiting members, and more. Focus: GlobalShop Product Preview 34 | This special section offers a sampling of the newest retail environments products that A.R.E. members will unveil at GlobalShop this year. Star Quality 46 | PAVE recognized three young retail designers— 40 years old or younger—in its annual Rising Star Awards, presented at the PAVE Gala in December. NRF’s Big Show 18 49 | The future of retail? Omni-channel with a nod to the physical space as some technology developers begin to embrace the store designer’s critical role. columns The Conversation 6 | What applications are you using to conceptualize and design fixture renderings? Green Notes 54 | Green Today, Gone Tomorrow: Making Pop-up Stores Sustainable Commentary 46 64 | Retail Brings Visibility to the Internet of Things departments 7 | Industry Events 8 | A.R.E. News 34 12 | Inspirations 58 | New Members 60 | Business Briefs

A.R.E. is committed to environmentally responsible operations. This publication is printed on paper that incorporates 30% post-­ don’t miss… A.R.E. INSIDER consumer waste fiber, third-party certifications, and is processed a special section following page 48, is included in only ­elemental chlorine-free.­ The paper, Arborweb Gloss, is manufactured those issues of Retail Environments mailed to our member by New Page using renewable energy. Please share this publication with others in your office and recycle when it is no longer in use. and supplier readers.

2 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_02_toc_final.indd 2 2/26/14 7:38 AM 03_RE_0314_Visual Citi.indd 1 2/25/14 1:08 AM The official publication of

4651 Sheridan St., Suite 470 Hollywood, FL 33021 tel: 954-893-7300 fax: 954-893-7500 e-mail: [email protected] www.retailenvironments.org

Editorial Editor Tracy Dillon (ext. 4832) Senior Editor Jo Rossman, LEED AP ID+C (ext. 4821) Managing Editor Rachel Brown (404-308-0400) Art Director Kat Anderson Contributing Editors Katherine Josephs (ext. 4820), Kelly Gerrity (ext. 4814)

Magazine Advertising Sales and Business Publisher Karen Schaffner (ext. 4810) Sales Manager Susan Kimelman (ext. 4812) Advertising Sales Associate Julie Barnett (ext. 4835) Production Manager Terri Hill (404-771-5537) Circulation Manager Leslie Melvin (ext. 4826)

A.R.E. Officers President Alan Harvill Vice President Bob Rosean Treasurer Dean Rubin Immediate Past President Bob Riley

Directors Bruce Barteldt Jr., Bill Benson, David Dillmeier, Matt Field, Kevin Hogan, Joel Katterhagen, William McHenry, Lisa Pelletier-Fekete, Mark Radtke, Brad Stewart

Committee Chairs A.R.E. Design Awards Jim Wiemer and Darcy DiFazio Associate Member Bill Benson DREAM Team Bruce Barteldt Jr., AIA, NCARB, LEED AP BD+C General Management/A.R.E. Summit Robert Reeve Frackelton International Task Force Joel Katterhagen Marketing Kevin Hogan Membership Development Richard C. Ernest Sustainability Council Robert DeGroff, LEED Green Associate Trade Shows Norm Friedrich Visual Merchandising Bill McHenry

A.R.E. Management Executive Director Todd Dittman (ext. 4805) Director of Communications and Editorial Karen Benning (ext. 4816) Director of Programming and Events Karen Doodeman (ext. 4833) Director of Analytics and Website Katherine Josephs (ext. 4820) Director of Finance and Administration Leslie Melvin (ext. 4826) Director of Membership and Sales Karen Schaffner (ext. 4810) Managing Director, PAVE Dash Nagel (ext. 4834) Manager, Member Services Marcia King-Gamble (ext. 4827) Manager, Sustainability and Designer Programs Jo Rossman, LEED AP (ext. 4821)

Cover Photo Verizon Destination Store, Mall of America, Minneapolis (Chute Gerdeman, design); © Brandon L. Jones Photography, Columbus, Ohio

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mar14_04_masthead_final.indd 4 2/25/14 11:11 PM HEY LOOK! IT’S US…AGAIN. You’ve touched our work. Loved that motorcycle jacket on our rack. Found your new Smartphone on our display. Got the kid’s T-shirts off our tables at the airport. Selected your engagement ring out of our casework. Admired our work at your favorite Department store. Yes, it’s us…..again. Consider it done. RCS Innovations—a true leader in fixture and store design, prototype work, fixture manufacturing and installation. Always good to see you.

05_RE_0314_RCS.indd 1 2/25/14 12:39 AM the conversation A.R.E. RETAIL COUNCIL Jerry Anderson, Auto Zone; Luis (Guto) Andrade, Under Armour; Jason Arth, Sephora; Michelle Badrian, NBC Universal; Maria Teresa Barham, Abumohor Intime (Chile); Rob Bedard, Ultra Regarding fixture design Retail Environments Diamonds; Jennifer Beesley, Michaels Stores Inc.; Flavia Bisi, Bloomin’ Brands; Bevan Bloemendaal, in your environments, what Network Timberland; Jackie Bonic, LCBO (Canada); Alex Brig, Coach; Mark Brodeur, Wal-Mart; Ron Brunette, applications are you are using to Kilwins Chocolates; Michael Cape, Cape Marketing conceptualize and design fixture renderings? Services; Jason Cardoza, Pepe Jeans London; Robert Carey, Macy’s; Ken Chance, Total Wine & —Antonio Casas The Home Depot, SSC, Atlanta More; David Curtis, Crocs Inc.; Tony Dallessandro, Brown Shoe Co.; Andrew Dent, Laura Canada; Marika di Cesare, Sixty SpA (Italy); Stephanie Diakow, Mobilicity (Canada); Christiana DiMattesa, Ann Inc.; Rick Dodgen, Retail Concepts; Peggy Every project has its details that slightly change the process, but we’re using sim- Doughty, The Container Store; Ray Ehscheid, ple modeling programs like SketchUp and then prototyping in foamcore for Bank of America; Sara Evans, Primark (UK); Russ massing, capacity, experience, and ergonomic testing. Then once we have our Fama, QVC; Ricardo Ferreira, Aki (Portugal); Jeff Fisher, Luxottica Retail, Sunglass Hut; Jason Floyd, quantitative factors identified, we’ll move to a first article that gets tested inter- Microsoft; Richard Geist, Uncle Sam’s Army Navy nally first and then publicly within an open working location. Outfitters;Danielle Golding, Debehams (UK); Joe Goodbaum, TELUS Retail Ltd. (Canada); Ignaz —Alan Robles associate, experience designer, Gorischek, Neiman Marcus; Felipe Gurza, El Palacio Gensler, Los Angeles de Hierro (Mexico); Richard Hamori, Hudson’s Bay Co. (Canada); Cody Hancock, NEXCOM; Daniel Harris, rue21; James Harte, Vestis Retail Group; I utilize Autodesk 3D Studio for conceptual development. Over time you can create a compre- Lee Hawkinson, The Pantry; David Heikka, Juicy Couture; Gladys Hernandez, PETCO; Joe Hess, hensive library of standard and custom retail fixtures to select from, depending upon what OfficeMax;David Hicks, Canadian Tire; Robert fixtures may be used in the final display setting or configuration. You can create fixtures and Higgins, Fossil; Greg Hill, RadioShack Corp.; Jim Hilyard, Performance Inc.; Brenda Houston, Brenda apply material textures for realistic representation and have the ability to change or alter Houston; Andy Hudson, Speedo International; materials or colors for review and presentation purposes. You can rotate your design and take Candace Huzel, Collective Brands Inc.; Brandon James, Ted Baker; Marc Jamieson, TELUS (Canada); a snapshot from every angle or by using the camera option, create a video walk-around or Rob Jordahl, Belk; Noel Knecht, Wal-Mart; Lynn capture video of your concept as it revolves around its axis. If your organization uses AutoCAD Knutson, Frill Inc.; Abhimanyu Kolar, EMAX for store plans, you can import a store plan into 3D Studio, populate the area with the appro- (Saudi Arabia); Danette Kroll, Foot Locker; Nitesh Kumar, Bata Thailand (India); Robert LaFlamme, priate fixtures, insert your concept into the actual setting, and review the scene to validate The Walt Disney Co.; Amy LaPointe, Foot Locker; sightlines and visibility aspects from different locations within the store—then export the Sal Lenzo, Cache; Mark Looper, Collective Brands Inc.; Paul Loux, Sephora; Chris Love, BCBG Max design concept into AutoCAD for applying exact dimensional information and for mock proto- Azria; Sam Lovelace III, Dollar Tree Stores; Charles typing. It is a high-dollar application, but can offer a high level of return if your organization Luckenbill, OfficeMax;David Magid, Lucky Brand Jeans; Barbara Magstadt, Wal-Mart; Anthony has potential for all it has to offer. Malet, Lucky Brand Jeans; Tony Mancini, Las Vegas —Tim Hoffman space planning analyst, Sands Corp.; Jeff Mason, The Finish Line; Shane Murfreesboro, Tenn. McCall, PetSmart; Erin McKenna, Nike; Michael McTamney, Pep Boys; David Meekings, Hamleys Group (UK); Brian Merrill, Party City; Lee Sinclair Miller, IKEA (UK); Jim Mitchell, The Bon-Ton Stores; I have been using Cinema 4D almost exclusively for years now. I use it for design- Jennifer Myerberg, NY & Co.; Ken Pennington, ing the fixtures, the environments, and sometimes the very graphics that are Wal-Mart; Collin Wood Perdew, Sears Holding Corp.; Gilles Perruchot-Triboulet, L’Oreal Luxe Latin printed for the fixtures. America (France); Tom Peterson, Michaels Stores —Mark Young creative director, PhotoCraft, Inc.; Alfredo Renteria, T.G.I. Friday’s; Marc Riera, Beaverton, Ore. Nike; Al Rodgers, Dollar Tree Stores; Steve Rogers, Wal-Mart; Christine Russo, alice + olivia; Sean Salter, Spanx; Paul Schleef, Michaels Stores Inc.; Patrick Smith, JCPenney; Vember Stuart-Lilley, Because analog can sometimes be quick and dirty, I recently sketched a flat pattern, cut it out Guess?; Lee Svet, The Hershey Co.; Brian Tobiczyk, of paper, and folded it into an actual 3D model of an idea without even leaving the meeting Kohl’s; Michael Trowbridge, Limited Brands; Wes room. Quicker than SketchUp and soothing occupational therapy. Do I get any “points” for a Trump, Delaware North; Justin Vandermeer, Red Apple Stores (Canada); Agustin Villamarin, Totta traditional approach? Nalsani, S.A. (Columbia); Bob Waddell, Limited —Tony Kadysewski director of marketing communications, Brands; Laura Xuereb, WInners Merchants Int. (Canada); Adeena Yang, Shantou (China); Zuly Trion Industries, Wilkes-Barre, Pa. Zaldivar, El Palacio de Hierro (Mexico); Tracy Zaslow, Ross-Simons Jewelers; Manuele Zennaro, Groupo Coin (Italy); Bink Zengel, Luxottica This discussion is excerpted from a Retail Environments Network discussion on LinkedIn. Are you a retail executive interested in joining A.R.E.’s Retail Council? If so, you may apply through our Join us at the Retail Environments Network—with nearly 27,000 other industry pro­ fessionals— Retail Environments Network LinkedIn group. The Retail to continue this discussion or to start your own. Council is a subgroup of the Retail Environments Network.

6 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_06_conversation_final.indd 6 2/26/14 5:06 AM industry events

MARCH 17 PAVE Annual Meeting Mandalay Bay, Las Vegas Contact: Dash Nagel, PAVE [email protected] www.paveinfo.org Open to all interested industry professionals; RSVP to [email protected].

MARCH 18-20 GlobalShop Mandalay Bay Convention Center, Las Vegas Contact: Doug Hope, Emerald Expositions [email protected] Largest annual event for store design, visual ­merchandising, and shopper marketing. Sponsored by A.R.E.

MARCH 18 A.R.E. Design Awards Four Seasons Hotel, Las Vegas Contact: Karen Doodeman, A.R.E. Phone: 954-241-4833 [email protected] www.retailenvironments.org Awards presentation for the industry’s premier competition for stores, shops, and individual retail elements.

JUNE 3-5 Lightfair Las Vegas Convention Center, Las Vegas www.lightfair.com Annual architectural and commercial lighting trade show and conference.

AUGUST 20-23 IWF Atlanta Georgia World Conference Center, Atlanta www.iwfatlanta.com Trade show covering products from furniture man- ufacturing, cabinetry, architectural woodworking, material processing, and related industries.

NOVEMBER 5-7 A.R.E. Industry Summit Omni La Costa, Carlsbad, Calif. Contact: Karen Doodeman, A.R.E. Phone: 954-241-4833 [email protected] www.retailenvironments.org A.R.E.’s annual member educational and ­net­working event.

DECEMBER 3-5 Retail Design Collective Metropolitan Pavilion, New York Contact: Karen Doodeman, A.R.E. Phone: 954-241-4833 [email protected] www.retaildesigncollective.com A.R.E.’s annual New York showroom-centered event showcasing A.R.E. member companies ­providing visual and design resources.

See us at GlobalShop Booth SFS 1111.

www.retailenvironments.org | 7

mar14_07_events_final.indd 7 2/25/14 11:12 PM retail environments news

Suppliers Go Above and Beyond Eight companies were named finalists by their retail clients in A.R.E.’s 2014 Above & Beyond Awards program, which recognizes member suppliers that have exceeded their customers’ expectations. The winner will be announced March 18 during A.R.E.’s Design Awards in Las Vegas. Purchase tickets for the event through GlobalShop, and watch for more coverage AWARDS of these companies and projects in upcoming issues of Retail Environments.

> > > 2014 FINALISTS

Reebok’s Peter Quagge nom- Beach port, with only a week digital content, and retail inated Marketing Solutions and a half before they needed merchandising,” says Verizon’s for the company’s ability to to be in-store. “Every vendor Domenico D’Ambrosio. “The meet increasingly tight timelines that we contacted needed four prototype mockup became the and creative challenges. “Over to six weeks of production time, laboratory for all retail design 10-plus years of working with but Holiday Foliage was able to and manufacturing concepts, Marketing Solutions, the com- produce similar trees in less than allowing Verizon to judge and pany has never let me down,” a week,” says Jocelyne Sandoval review new store design ideas says Quagge. of Guess. in real time, and make modifica- tions to the concept to perfect it Great Big Pictures prior to store opening.” was nominated by SO Showcases Shoe Carnival for its Callison nominated idX for contributions to the Elle, which in the past with the company’s contributions to graphics packages for other suppliers had experienced Sperry Top-Sider’s new proto- the retailer’s 2013 new trouble getting its glass-fronted type. “Even before they were stores, relocations, and showcases shipped across coun- chosen to assist Callison with the remodels. “Developing try without damage, recognizes project, idX went out of their a comprehensive new- SO Showcases for timeliness and way to provide multiple large- Photo: Derby ©Erin Marketing Solutions store cost sheet helped efficiencies. “SO crated Ace Designs was nominated both companies to capitalize on each case individually this year by John Varvatos economy-of-scale orders and and then promptly pro- Enterprises, Jack Spade, Ralph ensure graphics were received vided shipping informa- Lauren Childrenswear, and Ann when needed,” says Shoe tion once they left the Taylor. “Sheri and her team Carnival’s Pamela Simpson. shop,” notes Mary Milan helped solve our logistics of Elle. requirements for the project and found ways Verizon Wireless nomi- for Ann to save money nated both design firm idX LLC Callison Photo: ©2013 by consolidating with Chute Gerdeman and other suppliers,” says manufacturer/implementa- scale fixture samples to help Ann Inc.’s Scott Gould, tion company Sparks for their our client visualize the concept regarding a short-lead- contributions to the company’s and arrive at concensus,” says time project. transformational retail strategy, Callison’s Cindi Kato. including its new Destination Great Big Pictures < < < Guess Inc. nominated stores. “In a little over a month, Holiday Foliage for solving Elle, Watch It!, and Wicked the two companies were able to the problems of a delivery of Alternative Body Fashion all create a working store mockup trees for holiday windows (from nominated SO Showcases for that allowed testing and proto- another vendor) lost at the Long contributions to their projects. typing of experiences, fixturing,

8 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_08-12_news_final2.indd 8 2/26/14 4:46 AM JPMA-GlobalShop-Regular2.pdf 1 2/14/2014 2:21:19 PM

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09_RE_0314_JPMA.indd 1 2/25/14 7:52 AM Crittenden Says:

Strong Brick-and-Mortar Growth for Wireless Technology The wireless niche will see significant growth this year by third-party authorized dealers, which sell devices and services for the four primary carriers AT&T, Sprint, T-Mobile, and Verizon Wireless. Regional chains like Aio Wireless, Cellular Sales, iMobile, and Wireless Zone will each focus on secondary and tertiary markets for expansion, with a few targeting upward of 100 new stores. New-store activity this year by the major carriers will likely be flagship designs in urban locations

©Aaron Leitz Photography Leitz ©Aaron concentrated within the largest markets, including Chicago, Miami, New York City, Photo: and San Francisco, among others. All major carriers are spending heavily on wireless network upgrades to the latest 4G LTE technology. That is great news for carriers and manufacturers, as the new technology will surely create increased consumer demand. Landlords should be equally pleased as consumers will likely be even more apt to patronize brick-and- mortar stores, not only for upgrades, but instructions as well, making a physical presence near subscribers even more important. Source: This article is excerpted Umpqua Bank from the January 6, 2014, named Retail Design Institute’s Crittenden Retail Space ­newsletter. The newsletter is provided to A.R.E. STORE OF THE YEAR member companies as part of their Huen Space’s design for Umpqua Bank in San Francisco took home membership, and is available to top honors from the Retail Design Institute’s Store Design Awards others on a subscription basis. For Gala in New York in January. Over 200 of the retail design industry’s more information on this and other Crittenden Research publications, top design talent, retailers, editors, and suppliers were in attendance. ( visit www.crittendenonline.com. ( [ Visit www.retaildesigninstitute.org for the full list of winners. ]

Supplier Connect— The North American New and Updated Online Directory reception, co-sponsored A.R.E.’s online search directory, Supplier Connect, underwent a substantial by A.R.E., design:retail upgrade that includes more robust functionality for both A.R.E. members and magazine, and Dusseldorf retailers. A full showcase of A.R.E. members, the online directory launched in North America, wrapped January with streamlined search capabilities. The redesign is easier to navigate up the end of the first day and allows A.R.E. members to more easily present their products and services. of EuroShop for North American retailers, ➔ See exactly what suppliers produce via their product and project galleries. designers, and exhibitors, ➔ Simplified search generates better results in less time. February 17 in Dusseldorf. Here, A.R.E.’s panel of ➔ Keyword search lets you locate specific products/­services suppliers. retailers and designers ➔ Contact suppliers directly from their listings. met up to share impres­- ➔ Send to phone option allows you to save listings easily on your sions for their “Big Ideas from EuroShop” session to take place smartphone for future reference. at GlobalShop. From left: Christine Sturch, Whole Foods Market; Tony Camilletti, D|Fab; Bevan Bloemendaal, Timberland Marketing; [ For more information, Ken Nisch, JGA; and Todd Dittman, A.R.E. see the new Supplier Connect at www.retailenvironments.org. ]

10 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_08-12_news_final2.indd 10 2/26/14 4:46 AM Dillmeier.indd 1 3/5/13 3:07 PM inspirations

At Casa Palacio department store in Mexico City’s Centro Santa Fe Mall, light from Cut-off solid maple a large, circular skylight over rolling pins were the contemporary furniture repurposed as area filters through a wood display shelving lattice sculptural canopy supports at Temper that curves through the Chocolate Pastry, space and into the next level. in West Vancouver, DESIGN: Jeffrey Hutchison British Columbia. and Associates, New York

DESIGN: Evoke Vancouver Photography, Photo: Lauren Ja’mie International Design, Vancouver

Paper flowers contribute to a creative, bohemian spirit, drawing attention to the upper floors and spaces at Free People in A forest theme and Tokyo, an Urban Outfitter tree-shaped fixtures specialty clothing brand. display organic beauty DESIGN: EOA/Elmslie Osler products in Caboodle, a Architects, New York

salon in Dubai’s City Walk. Photo: Nacasa & Partners, Tokyo

DESIGN: Brand Creative, Dubai, United Arab Emirates

Share your “inspirations”! Just send us a quick picture (from your phone is fine as long as the image is clear) and a quick note telling us what intrigued you. Send to [email protected], or use our quick online form at www.retailenvironments.org/forretailers/inspirations.

2014 Design Awards Judging Preview the list of Judging of A.R.E.’s Design Awards took place January 30 and ­winning projects 31 in Ft. Lauderdale, Fla. Based on the judges’ decisions, 69 online at www. awards will be presented in 24 categories, as well as special retailenvironments. awards for sustainability, store fixtures, visual presentations, window design, lighting, in-store communications, and wall org; awards will be treatments. Fixture of the Year, Visual Presentation of the Year, presented March 18 at Sustainable Project of the Year, and Store of the Year will also the awards program be recognized. in Las Vegas during Judging the competition were: Sherif Ayad, Id & Design GlobalShop. Tickets for International; Bevan Bloemendaal, Timberland; Tracy Dillon, the event can be pur- Retail Environments; Rob Jordahl, Belk Inc.; Chuck Luckenbill, chased through www.­ OfficeMax; Fred Margulies, Herschman Architects; Patricia aredesignawards.com. Sheehan, VMSD; and Marianne Wilson, Chain Store Age.

12 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_08-12_news_final2.indd 12 2/26/14 4:46 AM Our company is a We share a love of Client success is our

family. retail. legacy.

L to R: Cindy Williams, President, COO; Harmon B. “Sandy” Miller, Founder; Chip Miller, Vice Chairman

Long before there was omnichannel, big data, digital disruptors and site-to-store, there was Miller Zell, helping retailers solve problems. 50 years later, we still are.

We’re celebrating a family-run retail legacy, whose success has endured from continuing to offer the best insights, creativity and expertise to our clients.

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Atlanta 404 691 7400 www.millerzell.com Toronto 905 814 6578

13 Miller Zell 0314.indd 1 2/26/14 1:08 AM 2014 Shapes Up for GROWTH What has been mild and uneven growth in recent years is, in 2014, shifting to stronger, steadier growth across the broad economy By Dr. Jeff Dietrich

spoke recently at a U.S.-based company RETAIL SALES 4Q 2013 compared to 4Q 2012 started nearly 65 years ago. The co-founders began their business mak- sporting goods store –1.0 ing stretchers/gurneys to more easily I automotive parts stores 0.2 lift and load caskets and patients—a simple general merchandise stores 0.7 steel “X” that folded up and down. One of the co-founders told me he argued early on grocery stores 2.5 with his partner about raising the price bldg materials, garden, supplies 3.2 of a gurney to $169. His partner resisted, misc stores including office supply stores 4.4 ­saying, “No client could afford that!” excluding autos & gas stations 4.5

Today, the company sells into 157 coun- clothing stores 4.8 tries around the world. In production is a health and personal care stores 5.3 stretcher that will sell for close to $20,000, composed of carbon fiber and installed with furniture stores 7.6 technology in and on the frame that will electronic shopping 8.1 collect patient data and instantly forward beer, wine & alcoholic beverage 8.5 it to the ER and an attending physician. jewelry stores 10.4 The “cot” has remote controls that move it up and down stairs and into the ambulance 0% 2% 4% 6% 8% 10% with no jerky motions. I thought, “Who is 2013 retail sales rang in better than expected, with a 4.5 percent increase over fourth going to buy a gurney for $20,000?” The quarter 2012 retail sales. The last time a fourth quarterly year-over-year comparison was prototypes are already selling like hotcakes. better than 2013’s was in 2003.

2013—BETTER THAN REPORTED There were a lot of gloomy predictions about retail sales prior to the holiday sea- spending, or an insatiable technology tiger. A look at the chart reflects growth that is son ending and some mistaken reports in Year-end data offers a more positive picture balanced across most sectors. Spending by early January. We were offered many rea- for the retail environments industry than the American consumer drives two-thirds sons why results would not be good. The is often reported. of U.S. GDP and consumers have been shopping season was six days shorter— Retail Sales (ex. auto/gas, inflation a steady force behind the U.S. recovery, four weekends not five; stormy weather on adjusted) in the fourth quarter compared despite facing enormous obstacles. three weekends killed any chance of suc- to the same quarter in 2012 rose 4.5 per- One of weakest sectors was General cess; and the year would end poorly because cent (not seasonally adjusted). That is a Merchandise spending. A bad omen? the back-to-school sales had not been healthy quarterly growth rate for retail According to an IBM Analytics report, promising. And, consumers would des- sales and well above the 20-year aver- department stores in 2013 saw the largest ert brick and mortar for online shopping. age quarterly rate of 2.5 percent. The last increase in online purchases, up 63 per- Really? The year may have ended on a sour time we saw a fourth quarterly year-over- cent. That is a giant leap forward, consid- note for Target (and Neiman Marcus), UPS, year comparison better than 2013’s was ering that online sales overall were up 10 and JCPenney, but not because of a short- in 2003. In addition, Annual Retail Sales percent over last year. It is clear that brick- ened season, weather, lackluster consumer (inflation adjusted) is at a record high. and-mortar stores are adapting to the new

14 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_14-17_economicForecast_final2.indd 14 2/25/14 11:13 PM Visit us in Vegas at Booth 680

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ARE_Suddath_314.indd 1 2/25/14 8:10 AM SIX TIPS FOR world and gaining ground in the use of Retail construction spending is 27 percent SUPPLIERS IN 2014 new technologies. Some have late adapt- higher than the same period one year ago. ers, but changes are happening at many The pace is picking up. Banks are easing What should A.R.E. member companies be doing as we progress through 2014? levels. RetailNext reported that foot traf- lending restrictions, which will make it fic in November and December was down easier in 2014 and 2015 for businesses to Plan for increasing activity 1  6.5 percent in 2013 compared to 2012, but expand. The largest retailers are planning and additional construction added that shoppers actually spent more to build more but much smaller stores in by retailers. per purchase (ATV, average transactional urban and rural areas. 2 Invest in research and develop­- value). ment to improve what you do Growth for retail establishments is evi- BUT CHALLENGES REMAIN best. dent in the recovery in new construction. That there is a slate of good news does not 3 Take risks—go where you have Private Commercial Construction in minimize the many challenges for retailers never gone before. the three months to November was up and the retail environments product and 4 Put extra effort into customer 12.5 percent although, granted, still recov- service providers that serve them. retention, a less costly option ering from the Great Recession. While • Retailers face wiser, less impulsive than continually searching for retail vacancy rates remain high and consumers, who are holding around $590 new clients. rents are rising only incrementally, dol- ­billion dollars in cash— more than two and 5 Focus on top-tier clients. Know lars are being spent in remodeling as well a half times what they have held histori- their current needs and do the as new construction. The private sector cally. That number has not changed much harder detective work to know is leading the way. Spending on Private in four years. where they are heading in the Mall Construction, Drug Stores, and • The labor participation rate in the U.S. next three years. Shopping Centers in the three months is the lowest since 1978, and the unem­ - 6 Expand into select overseas to November rose 53.2 percent, 49.5 per- ployed and underemployed number is over markets. cent, and 31.4 percent, respectively. Multi- 10 percent.

See us at GlobalShop Booth SDO 2225.

16 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_14-17_economicForecast_final2.indd 16 2/25/14 11:13 PM “It is not necessary to change. Survival is not mandatory.” —Edward Deming

• Sluggish job and wage growth feeds the ongoing soft inflation- ary cycle (discounts), which does nothing to encourage shoppers to act quickly. Why buy today what will be cheaper tomorrow? • Steep discounts have become the norm and have eroded the ­bottom line, a trend that is not likely to end in 2014. Also, there is talk in Washington and in the media (as election rhetoric heats up) about raising the minimum wage. In addition, Target just announced it would not provide health care for its ­workers—one more sign that the cost of “Obamacare” is creating some critical choices for employees and still feeding a wall of worry. When margins are reduced, retail must make hard choices on how to maintain a competitive advantage and what is of most value to gain market share. Those in the retail environments area of the indus- try—whether retailers or suppliers—must be able to engage in that discussion at some level and prove their value proposition.

BUT BE ENCOURAGED Those involved in retail environments should be encouraged by the year-end results of 2013 and the way things are shaping up as we enter 2014. The U.S. economic leading indicators are overtly posi- tive. There will be pockets of instability and mild weakness as we finish this year, but no negative cycle is in view. What has been mild and uneven growth in recent years is shifting to stronger, steadier growth across the broad economy. Consumers and businesses appear more settled. 2014 will finish better than 2013. When I asked the co-founder of the stretcher company (now retired) what he thought contributed most to the success of his com- pany, he said simply and humbly, “Well, both of us loved to tinker. Even when our customers were happy, we were never content with what we had done. We were always looking to tweak something and make it even better. When tweaking grew beyond our abilities, we hired talent that would move us to the next level. We were always pushing the envelope. We had some notable failures and many great successes.” As I listened, I thought of Edward Deming’s remark, “It is not nec- essary to change. Survival is not mandatory.” Or, as some old guy once remarked, “The future ain’t what it used to be, but it is better than it was.”

Dr. Jeff Dietrich is a senior analyst for the Institute for Trend Research. ITR’s forecasts have appeared in The Wall Street Journal, New York Times, USA Today, Business Week, The Washington Times, and others.

www.retailenvironments.org | 17

mar14_14-17_economicForecast_final2.indd 17 2/25/14 11:13 PM backstory

ONLINE BONUS POWER ON Take a video tour of the Verizon Destination store online through the digital edition of this issue, at Verizon’s destination store concept is www.retailenvironments-digital.org. more about the digital lifestyle than products

t more than 9,000 square feet, the But the process actually began several before launching, in 2012, the company’s first of what Verizon has dubbed years earlier, says Domenico D’Am­brosio, Share Everything plan. its “Destination” store concept Verizon’s executive director of national “After that, we knew we had to make A opened in Minneapolis’ Mall of retail operations. “We knew that the com- sure that our stores resembled us as a com- America in November. The high-­energy pany had to shift in a very strategic and pany—it wasn’t just about a new store store is more about lifestyle than it is about succinct way—the evolution of the net- design, but about a new way to do business,” product, as the state-of-the-art, interactive, work itself,” he explains. Verizon launched D’Ambrosio says. The new store concept and hands-on digital experience helps con- its 4G LTE network in 2010, then began would become part of Verizon’s compre- sumers understand how technology can to hone in on more robust smartphones hensive retail presence, tied closely into the impact their lives. and devices to be carried on that network internet experience, advertising, and more. © Brandon L. Jones Photography, Columbus, Ohio Photos: Verizon’s 9,000-square-foot Destination store concept, designed by Chute Gerdeman, opened in Minneapolis’ Mall of America in November and has a warm, residential feel with gray wood, brick walls, and real wood floors to make customers comfortable while learning about and engaging with wireless technology. Interactive lIfestyle zones throughout the store serve consumer interests such as fitness, music, games, and business, featuring related wireless products in a real-world setting.

18 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_18-25_bckStryVerizon_final_RB_ka.indd 18 2/25/14 11:14 PM This involved many groups across Verizon, from the internet team to B2B, which helped the store team better understand the connected devices customers would be interested in, D’Ambrosio says. Following an extensive RFP and review process, the project was awarded to Columbus, Ohio-based Chute Gerdeman in fall 2012. The firm then went full-force very quickly—designing not only the first Destination store at Mall of America, but also the Smart store concept for the wire- less company’s retail fleet, the first of which opened in May 2013. “Verizon made a commitment to the ­evolution of all of the stores in their fleet,” Phones and devices, which are usually placed at the front of cellular stores, are displayed says Jay Highland, vice president, client in a dramatic curved display wall in the back of Verizon’s Destination store. creative partner, for Chute Gerdeman.

DESIGN FOR A CONNECTED LIFESTYLE From the first glimpse of the Mall of Touchscreens for digital content are inte- MATERIAL DIFFERENCES America store, it’s obvious that much grated into each zone. In addition to the While Chute Gerdeman was new to the has changed. Many of the graphics and eye-catching and interactive “brand mono- Verizon team, Philadelphia-based Sparks big posters that used to be visible from lith” at the front of the store, large digital Custom Retail has a decade-long relation- the storefront are gone. While the check- screens adjacent to product displays focus ship executing store rollouts for the wire- mark branding on the storefront identifies on the human story rather than on prod- less company. For the Destination and Verizon, the storefront itself is transparent ucts. Education, which used to take place Smart store concepts, Sparks provides and uninterrupted, showing activity within out of sight, was moved to a central, very nearly all elements inside the store shell the space. visible “wireless workshop” area. The mes- except for screens and digital content. This Inside, the environment is warm and sage, Highland says, is that the t echnolo- includes fabrication, sourcing of other ele- inviting. Warm wood, painted panels, and gies in the store are not science fiction but ments, value engineering, warehousing, brick were chosen to provide a feeling of available now—and can fit into customers’ and installation. comfort and approachability. The phones lives quickly and easily. Sparks also built a nearly full-sized mock and devices, which are generally given Gone is the traditional long sales store in its Philadelphia facility for this pride of place in the front of cellular stores, and service counter, replaced by more project. “We took it from the stage of pretty were moved to a dramatic curved display ­customer-friendly alternatives. Point-of- pictures to a physical store mockup so both wall in the back of the space. Instead, the sale “staging tables” throughout the store Chute Gerdeman and Verizon could come focus is on accessories and wireless tools, allow store specialists and shoppers to in and test it, touch it, and look at it in the organized into a series of interactive life- interact and engage. Additional floating real world,” says Chairman Jeff Harrow. style zones that serve customers’ interests POS stations are tucked into individual All elements for the Destination store are (music, fitness, business, home, and games, smart zones. And store specialists also have custom fabricated, with a focus on high-end for example) and also demonstrate how mobile POS tablets for quick transactions. materials and finishes. Real woods, includ- technology can make their lives richer. ing salvaged woods and ­quarter-sawn ash

www.retailenvironments.org | 19

mar14_18-25_bckStryVerizon_final_RB_ka.indd 19 2/25/14 11:14 PM Verizon Destination Store | Mall of America, Minneapolis

Retailer: Verizon, Basking Ridge, N.J. Architect/project management/design: Chute Gerdeman, Columbus, Ohio Fixture contractor: Sparks, Philadelphia

Furniture/upholstery: Aceray, Cincinnati; All Modern, Boston; Allermuir, Maumee, Ohio; Barn Light Electric, Titusville, Fla.; Davis Furniture, High Point, N.C.; Design Within Reach, Stamford, Conn.; Donghia, Milford, Conn.; HBF Furniture, Hickory, N.C.; Knoll Textiles, East Greenville, Pa.; Modern In Designs, Flushing, N.Y. Flooring: Architectual Systems Inc., New York ; Patcraft, Centersville, Ga. ; Shaw Contract Group, Dalton, GA The design elements in the Destination store are custom fabricated, with a focus on high-end ; Porcelanosa Group, Pittsburgh materials and finishes such as real wood and solid color-core materials on fixtures and surfaces. (stone/tile) Graphics/signage: Duggal Visual Solutions Inc., New York; Gabel Signs, Baltimore hardwood, were used in many fixtures Some associates traveled to spend a Laminate: Wilsonart, Temple, Texas instead of veneer or laminate, says Sparks few days in the full-scale store mockup in Lighting design: 37 Volts Light Studio, project manager Ed Jankins. For other Sparks’ Philadelphia facility. Others expe- Cincinnati fixtures, high-gloss, solid color-core was rienced new store elements and fixtures in Lighting: Wiedenbach Brown, Yorba Linda, chosen for tactile feel and durability. High- other training environments or through Calif.; Jesco, Glendale, N.Y. (specialty LED gloss granite floor tiles are repeated in the virtual store tours. Chute Gerdeman also display lighting) store facade. Soffits and woodwork glow produced videos and detailed playbooks Mannequins: Greneker, Los Angeles with high-gloss lacquer paint. that describe everything required to dis- Verizon’s approach to visual merchan- play products and keep the store looking Metalwork: McNichols, Tampa, Fla. dising is also unusual for a technology fresh and clean. Millwork: Pioneer Millworks, Portland, Ore. company. For example, custom manne- Paints/coatings: BTD Wood Powdercoating, quins by Los Angeles-based Greneker sport MEASURING SUCCESS Brainerd, Minn. ; Koroseal, Columbus, connected products and accessories, put- In addition to watching actual sales fig- Ohio; The Sherwin Williams Co., Cleveland ting a human face on fitness and business ures, the company monitors a variety of ; Tiger Drylac, St. Charles, Ill. ; technology. “listening posts” including NPS analysis, Plastics: Lucite Lux, Cordova, Tenn. says D’Ambrosio. (NPS, or Net Promoter Stone/tile: TerraCore, Dallas; Hamilton NEW WAYS TO DO BUSINESS Score, monitors loyalty to a brand or com- Parker, Columbus, Ohio Verizon’s partnership with Chute Gerde­ pany rather than satisfaction with a par- man expanded beyond the new retail design ticular product or transaction.) Chute Walls: Armstrong, Lancaster, Pa., (wall panels, molding) ; Elite Xpressions concept to include merchandise assortment, Gerdeman helps the company sort through (wall panel, molding), Corpus Christi, Texas; staff training, real estate planning, and the data and aggregate it to identify the DL Couch, New Castle, Ind. (wall treatment); other aspects of Verizon’s retail business. aspects that can drive effective changes GLV Co., West Jordan, Utah (panels/molding) With help from Chute Gerdeman, the in store. ; Wolf Gordon, Long Island City, N.Y. company completely transformed its What’s next? The stores will continue to (wall treatment); Megawall, Comstock Park, staff training from product-based to life- evolve, and ideas are still being refined in Mich. (slatwall) style-based—focused on better under- the mock store. The Smart store concept Technology: AKQA, New York (technology, standing customers and what they need. has already opened more than 100 stores audiovisual); McCann Systems, Earth City, To train specialists for the new Mall across the country and plans an aggressive Mo. (technology, audiovisual); X20 Media, of America store, for example, Verizon schedule for the near future. Destination Montreal (technology, systems) brought in athletes to better help the team stores in Houston and on Chicago’s Security devices: InVue Security, understand fitness, as well as gamers and Michigan Avenue are scheduled to open Charlotte, N.C. industry experts in various areas. this summer.

20 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_18-25_bckStryVerizon_final_RB_ka.indd 20 2/25/14 11:14 PM ARE_Tiger Drylac.indd 1 2/25/14 8:15 AM The Lifestyle Zones Verizon’s Destination store is organized into easily changeable mobile lifestyle zones that gather together devices, accessories, and apps to fit particular lifestyles. In a ­category that’s changing as quickly as wireless is, the zones are intended to change over time and also to be most relevant to specific geographic locations. At the time of store opening they included:

The Home and On the Go area, featuring smartphone-controlled and wireless devices that adjust temperature, unlock and open doors, turn on lights, and monitor water usage, is furnished with actual home furnishings, ash curio cabinets, and a miniature model home. Displaying working products, the model home measures 6 feet by 6 feet and stands 4 feet tall and is fabricated in interconnecting modules so that products can be changed over time.

Gathering together high-end headsets, speakers, and other music products and apps, the Amplify It zone includes a DJ booth con­structed using salvaged crate material. The area invites customers to explore music, try out “DJ-ing” apps for both professionals and home- party planners, and compare headphones and speakers. “It’s like a portal, a way in that engages people to try the products,” says Chute Gerdeman’s Jay Highland.

While the side-by-side phone displays were moved to a curved wall in the back of the store, they also make appearances in the lifestyle zones, making it possible to try out many of the accessories. In the Have Fun zone, customers and their kids can use devices to move balls around a miniature golf course.

See us at GlobalShop Booth SFS 258. www.retailenvironments.org

mar14_18-25_bckStryVerizon_final_RB_ka.indd 22 2/25/14 11:15 PM With fixtures of solid, quarter-sawn ash hardwood and business-dressed custom mannequins, the Anywhere Business lifestyle zone focuses on smart business accessories, including fleet tracking systems, mobile travel essentials, and retail tools for small and medium-sized business customers.

As the Destination store design evolved, the lifestyle zones were doubled in size and each acquired what Highland calls a “disruptive element.” The Get Fit zone features such products as fitness accessories, smart scales, and a functioning treadmill with interactive digital display, offering customers an opportunity to try out fitness trackers and accessories.

www.retailenvironments.org | 23

mar14_18-25_bckStryVerizon_final_RB_ka.indd 23 2/25/14 11:15 PM TESTING AT (ALMOST) FULL SCALE ONE UNUSUAL ASPECT of the project was the construction of a full-scale “a little bigger, a little crazier,” he says. Upon seeing it in “real life,” the mock store in fixture contractor Sparks’ Philadelphia facility, within easy team decided, for example, that the lifestyle zones needed to be doubled distance of Verizon’s New Jersey headquarters. The mock store was in size in order to have the desired impact and added the “disruptive used to test individual elements, to demonstrate concepts to Verizon’s elements.” Ultimately, by the time the real store opened its doors for executive leadership, and to provide a wide range of trial and practice the first time at the Mall of America, it “felt like a third or fourth store with different technologies. rather than a first store,” Rosenbaum notes. The Verizon mock store was a collaboration between Verizon, Chute Individual details also got a road test. The team tested fixtures, Gerdeman, and Sparks. “The idea was to invest time and space to see spacing, and then “whether the materials we had chosen would get how ideas would work—and hone them, improve them further before dinged up by a vacuum cleaner,” says Highland. “The mock store really they were put into production,” says Jay Highland, vice president, became a tool for all of us, for all of the different work streams even client creative partner, for Chute Gerdeman. The space was completely beyond the design and concept of the store.” merchandised with all of the items that would be in the Destination store, Hundreds of people have come through the mock store, says Harrow, had more than 100 monitors, and contained everything up to and offering comments and changes that Sparks could immediately put into including air conditioning. practice and deploy for further testing. The first iteration of the mock store was also built quickly—completed Says Domenico D’Ambrosio, Verizon’s executive director of national in just 32 days after Sparks proposed the concept. This was followed by retail operations, “The mock store has helped us accelerate our desire two more, each larger. “We kept increasing the size and the footprint, to do more—and made us feel really proud that we partnered with our starting at about 4,500 square feet and eventally ending up closer to customers right up to the day of the launch.” And the use of the mock 8,000 or 9,000,” says Sparks’ Chairman Jeff Harrow. store continued to evolve even as Verizon’s first Destination store opened OPENING EYES in Minneapolis. It’s now helping Verizon work more closely with its OEM The mock store “opened eyes on both sides,” says Lynn Rosenbaum, vice manufacturers, he says. president, retail environments, for Chute Gerdeman. Not only did it help Harrow notes that the mock store is still being used for its original Verizon executives realize the potential for what the store could become, purpose as well. “There will be more changes, and more things they’d but it also helped Chute Gerdeman identify details that could be made like to tweak and experiment with,” he says.

See us at GlobalShop Booth SFS 947.

24 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_18-25_bckStryVerizon_final_RB_ka.indd 24 2/25/14 11:15 PM Getting Smart—Incorporating Destination store concepts across the Verizon portfolio What Verizon calls its Smart stores aren’t as “flashy and flag- shippy” as the Mall of America store, but will form the backbone of Verizon’s store portfolio across the country. The goal is to pro- vide a seamless retail integration across the fleet and to transition all corporate-owned stores in the near future. “The core concept of the Smart stores is the same as the Mall of America store,” explains Lynn Rosenbaum, vice president, retail environments, for Chute Ger­ deman. “We’ve created a toolbox of experiences and designed modularity and flexibility into the concept to allow a scalable and fluidimp ­ lementation.” While the Destination stores are larger and will incorporate slightly ­higher-end materials and finishes, the design and elements for the Smart stores should look familiar. “The beauty of the design is that whether you are in one of the flagship Destination stores or one of the smaller Smart stores, you’ll know that you are in a Verizon store,” says Jeff Harrow, chairman of Sparks.

While lighting color schemes are similar— warm LED general lighting with cooler bright white light focused on the products—lighting in the Destination stores may incorporate higher-end fixtures and more sophisticated focusing abilities, notes Ed Jankins, project manager for Sparks.

The lifestyle zones are evident in Smart stores, but on a smaller scale. Products are more edited, but the same categories are avail- able in Smart stores as in the Destination concept. The Smart stores, however, don’t incorporate the “disruptive elements.” Smart store fixtures are modular in design to be easily expanded or reduced in size to fit a variety of store shapes, sizes, and configurations.

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mar14_18-25_bckStryVerizon_final_RB_ka.indd 25 2/25/14 11:15 PM Where's the ROI? Pick your tool! For the past two years, A.R.E. has moderated an industry conversation about one of the most essential, yet often Tra c counts overlooked or poorly PROS: Systems are well- Mobile/ established; measures customer apps measured, aspects of go beyond sales Heat mapping ROI calculation PROS: Can track demo- store design—calculating can be very simple: CONS: May not give graphics, shopper trac PROS: Shows "hot spots" Prototype store details on dwell time and "cold spots," where Gain from Investment minus patterns; specic item (virtual) return on investment. or demographics interest shoppers pick up a Prototype store Cost of Investment, divided product and put it in PROS: Use with focus (physical) by Cost of Investment. The key CONS: New technology; a shopping cart, where groups to test new PROS: Use with focus What’s holding you back? number to know—and work to information from loyal they were engaged by concepts increase—is Gain from Investment. customers only an associate, dwell time, groups to test new CONS: Lower cost than It could be the tight schedules and more concepts physical prototype, but often associated with new store CONS: Cost, but a ordable measurement tools may CONS: High cost; longer rollouts and redesigns. Perhaps it’s options are available be less e ective time; measurement the arguable idea that designers tools must be in place aren’t good at numbers. Or the number of variables that could impact your calculation puts you o . Add to all that the expense and time necessary to nd out whether design decisions pay, and you get what has become standard in the retail industry: too many decisions Video monitoring based on what ts the budget, and PROS: May piggyback too few based on what sells product. on current security camera systems Sales (register receipts) Here’s A.R.E.’s rst attempt to CONS: Anaylzing PROS: Easiest to implement; provide you with a toolkit to help Exit surveys the data requires least costly you decide how to approach your personnel, time, etc. PROS: Most e ective ROI calculations. CONS: Sales are inuenced when combined with Life cycle cost by many factors that are other systems such as comparison unrelated to store design video monitoring or xtures, including PROS: Sta engineering or accounting merchandise mix, adver- CONS: Cost and quality teams can run or conrm data. Existing Facial recognition/ This information is also posted on of personnel to admin- suppliers can be employed to assist www.retailenvironments.org and our tising, weather, etc. eye tracking software ister and analyze LinkedIn group, Retail Environments Network. CONS: Must conrm and validate data PROS: Can track demographics and interest/dwell time We want your feedback and ideas so that we can continue through multiple sources to add tools as measurement technology advances. CONS: In early stages of development

26 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_26-27_ROI_infographic_final.indd 26 2/26/14 4:46 AM Where's the ROI? Pick your tool! For the past two years, A.R.E. has moderated an industry conversation about one of the most essential, yet often Tra c counts overlooked or poorly PROS: Systems are well- Mobile/ established; measures customer apps measured, aspects of go beyond sales Heat mapping ROI calculation PROS: Can track demo- store design—calculating can be very simple: CONS: May not give graphics, shopper trac PROS: Shows "hot spots" Prototype store details on dwell time and "cold spots," where Gain from Investment minus patterns; specic item (virtual) return on investment. or demographics interest shoppers pick up a Prototype store Cost of Investment, divided product and put it in PROS: Use with focus (physical) by Cost of Investment. The key CONS: New technology; a shopping cart, where groups to test new PROS: Use with focus What’s holding you back? number to know—and work to information from loyal they were engaged by concepts increase—is Gain from Investment. customers only an associate, dwell time, groups to test new CONS: Lower cost than It could be the tight schedules and more concepts physical prototype, but often associated with new store CONS: Cost, but a ordable measurement tools may CONS: High cost; longer rollouts and redesigns. Perhaps it’s options are available be less e ective time; measurement the arguable idea that designers tools must be in place aren’t good at numbers. Or the number of variables that could impact your calculation puts you o . Add to all that the expense and time necessary to nd out whether design decisions pay, and you get what has become standard in the retail industry: too many decisions Video monitoring based on what ts the budget, and PROS: May piggyback too few based on what sells product. on current security camera systems Sales (register receipts) Here’s A.R.E.’s rst attempt to CONS: Anaylzing PROS: Easiest to implement; provide you with a toolkit to help Exit surveys the data requires least costly you decide how to approach your personnel, time, etc. PROS: Most e ective ROI calculations. CONS: Sales are inuenced when combined with Life cycle cost by many factors that are other systems such as comparison unrelated to store design video monitoring or xtures, including PROS: Sta engineering or accounting merchandise mix, adver- CONS: Cost and quality teams can run or conrm data. Existing Facial recognition/ This information is also posted on of personnel to admin- suppliers can be employed to assist www.retailenvironments.org and our tising, weather, etc. eye tracking software ister and analyze LinkedIn group, Retail Environments Network. CONS: Must conrm and validate data PROS: Can track demographics and interest/dwell time We want your feedback and ideas so that we can continue through multiple sources to add tools as measurement technology advances. CONS: In early stages of development

www.retailenvironments.org | 27

mar14_26-27_ROI_infographic_final.indd 27 2/26/14 4:47 AM MIXING IT UP IN LAS VEGAS More than 350 A.R.E. member companies will exhibit at GlobalShop in Las Vegas

he world’s largest Show), shared with PAVE and Event Highlights annual trade show ded- the Retail Design Institute, icated to store design, to learn about programs and A.R.E., PAVE, and Retail Design T visual merchandising, resources available to retailers Institute events at GlobalShop and shopper marketing—now and designers. in its 22nd year—returns to A full conference program MONDAY, MARCH 17 Las Vegas, to a new venue at the focuses on emerging retail 5:30 p.m. Mandalay Bay Convention and design trends with more PAVE Annual Meeting and Elections MARCH 18-20 Center. Produced by Emerald than 20 sessions presented Mandalay Bay Expositions and sponsored by Convention Center, by a wide range of industry TUESDAY, MARCH 18 A.R.E., the show expects more Las Vegas leaders. This year’s conference 8:30 a.m. – 4:00 p.m. than 14,000 industry profes- tracks—International Trends, GlobalShop Conference Sessions sionals to attend, and about In-Store Trends, Consumer 10:00 a.m. – 5:00 p.m. 550 companies to exhibit this year. Trends, and Independent Retailer Expo Floor Open A.R.E. members, exhibiting in nearly Trends—make it easy to find the sessions 10:30 – 11:30 a.m. every pavilion, make up more than 350 most relevant to you. Register for an entire A.R.E. Session: Big Ideas From EuroShop of this year’s exhibitors. Watch for them conference track or select specific ses- throughout the show, identified both by sions (including A.R.E.-, PAVE-, and Retail 1:30 – 2:30 p.m. PAVE Session: Retail Trends: A.R.E. logos next to their company profiles Design Institute-sponsored sessions). Around the World in 60 Minutes in the Show Directory and by the member As in past years, the GlobalShop show 3:00 – 4:00 p.m. signs displayed in their booths. (See list of floor is organized into six sections—Store Retail Design Insitute Session: A.R.E. members beginning on page 32, and Fixturing Show, Visual Merchandising Love Potion No. 9.9: Unraveling a preview of the products they’ll be show- Show, Store Design and Operations, Digital the Mystical Power of Data ing beginning on page 34). And don’t for- Store, At-Retail Marketplace, and Retail 5:00 – 7:00 p.m. get to stop by A.R.E.’s booth (Booth 1207, Marketing Services. A.R.E. Design Awards near the entrance to the Store Fixturing WEDNESDAY, MARCH 19 8:30 a.m. – 4:00 p.m. A.R.E.’s 2014 Design Awards: Retail Mixology GlobalShop Conference Sessions Tuesday, March 18, 5:00 - 7:00 p.m. 10:00 a.m. – 5:00 p.m. Expo Floor Open Four Seasons Ballroom, Four Seasons Hotel | Las Vegas design awards 10:30 – 11:30 a.m. Co-hosted this year by emcees store design will make onstage A.R.E. Session: POWER ON: Sue McCoy of Jones Apparel appearances, and winners in Reinventing Experience Retail Group and Christopher Love individual element catego- of BCBG Max Azria, A.R.E.’s ries will be recognized. Look 2:30 – 3:30 p.m. awards program will serve for special appearances by A.R.E. LinkUp and Reception at up the perfect blend of inspi- design:retail’s Markopoulos Retail Design Collective pavilion rational, cutting-edge store Award recipient and A.R.E.’s 3:00 – 4:00 p.m. design and industry net- Sue McCoy Christopher Love 2014 Above & Beyond Award A.R.E. Session: Pop-up or Perish: working. Drink in the excite- recipient. Why the Pop-up Shop is ment as the winners of Fixture of the Year, Visual The event will take place the first eve- Revolutionizing Retail Presentation of the Year, Store of the Year, and ning of GlobalShop. Purchase tickets and get Sustainable Project of the Year are recognized in more details at www.aredesignawards.com. front of a crowd of 600 industry-leading designers Get ready to mix it up! THURSDAY, MARCH 20 and retailers. Grand Prize winners in 15 categories of 10:00 a.m. – 2:00 p.m. Expo Floor Open 10:30 – 11:30 a.m. GlobalShop Conference Sessions

28 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_28-33_gShopPreview_final2.indd 28 2/26/14 6:16 AM Trion® WonderBar ® The System That Sells™

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See us at GlobalShop, Booth SFS 614.

29_RE_0314_Trion.indd 1 2/25/14 7:49 AM FDB_Trion WonderBar Ad.indd 1 12/3/12 8:37:15 AM RETAIL DESIGN PARTICIPANTS TO DATE INCLUDE: COLLECTIVE SHOWCASE Looking for a taste of New York? Many of the companies that participated in A.R.E.’s Retail Design Collective will be gathered at GlobalShop again this year Bishop Fixture + Millwork will in a special location at Booth feature an American Heritage 1631. Other visual presentation theme in its show booth, present- companies that participate in the ing custom wood and metal fix- New York event will be located tures for retail and restaurant applications. throughout the show floor. (Visiting GlobalShop’s Retail Design Collec­ tive Pavilion is also a nice way JPMA Global will showcase the to preview the December 2014 Silvestri California will show­- new Wave Wall System, which can showroom event, which will be case its Arabesque Collection of be easily installed onto an existing headquartered this year in New mannequins at GlobalShop. wall or as a freestanding wall with embossed wood back panels. The York’s Metropolitan Pavilion.) metal wave is available in numerous Plan to stop by for an A.R.E.- custom shapes and finishes and is sponsored reception and LinkUp appropriate for shoe and accessory on the second day of the show, displays. March 19, at 2:30 p.m.

IDW will feature its Black & Black collection with new finishes, new figures, and a new attitude. The Bernstein Display is a resource company also will highlight its for visual merchandising and capabilities on eco-friendly, pre­sentation elements that include The Greneker FIT series of male recyclable mannequins. mannequins, forms, fixtures, furni- and female mannequins are specifi- ture, accessories, and decoratives. cally designed to showcase athletic Goldsmith will present Atrezzo wear with well-defined muscula- mannequins to the American ture and strong pose options. All market this year. poses are available with realistic or abstract heads or headless.

Universal Display & Design will show its new Concept and Profile Mannequins, as well as a range of Visplay will showcase Xero L P/L, new artistic mannequin heads. a powered vertical support system Mondo will present its Silhouette Patina V displayed a variety of used to create cabinets and alcove Collection, Vision Collection, and forms and mannequins in the units in a variety of different sizes Boutique Collection of mannequins company’s showroom in December. this year. and as single or combined units, creating a custom display solution.

30 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_28-33_gShopPreview_final2.indd 30 2/26/14 6:19 AM DESIGN ­INSPIRATION ­SHOWCASE Now in its third year, the Design Inspiration Showcase returns to GlobalShop 2014 to showcase design firms on the expo floor. This year’s participants to date include: – Dalziel & Pow Ltd. – DL English – FRCH Design Worldwide – GH+A – Group Optima Spaces King Retail Papa Murphy’s—CREATE, – King Retail Four Points Center, Austin, Texas – RGLA Solutions Inc. – Sargenti Architects

Here are a few examples of their work:

GH+A Teatro Verde Cucina, Bayview Village, Toronto

FRCH Design Worldwide Sunglass Hut, Macy’s Herald Square, New York

Sargenti Architects Guess Men’s Shop, Miami International Mall, Miami

RGLA Solutions Inc. The Alys Shoppe, Alys Beach Town Center, Alys Beach, Fla.

Dalziel & Pow Ltd. Shasa, Americanas Mall, Glendale, Calif. See us at GlobalShop Booth SFS 865.

www.retailenvironments.org | 31

mar14_28-33_gShopPreview_final2.indd 31 2/26/14 6:07 AM A.R.E. Members at GlobalShop SFS Store Fixturing Show VMS Visual Merchandising Show More than 350 A.R.E. member companies are exhibiting in the Store Fixturing Show, SDO Store Design & Operations Visual Merchandising Show, Store Design & Operations, Digital Store, At-Retail DS Digital Store Marketplace, and Retail Marketing Services pavilions that make up GlobalShop. ARM At-Retail Marketplace To locate A.R.E. members, watch for the A.R.E. identification signs in their booths DIS Design Inspiration Showcase and A.R.E. logos next to their company listings in the show directory. RDCS Retail Design Collective Showcase (This information was provided by GlobalShop as of February 12, 2014.)

ABET Inc...... SFS 572 Connect Oasis ...... SFS 233 Hi-Impact Products ...... VMS 1771 MBS Standoffs ...... SFS. 678 Above All Advertising Inc...... SDO 2365 CPI Packaging ...... VMS 2139 Hilco Fixed Asset Recovery LLC . . . . . SFS 1103 McIntyre Group Retail Services (Canada) . . .SFS 581 A&C Plastic Products Inc...... SFS. 248 Creative Plastics LLC ...... SFS 1057 Hilex Poly Co...... VMS 1772 McIntyre Metals Inc...... SFS 247 Ace Designs Inc...... VMS 1857 C.R. Laurence Co. Inc...... SFS 326 Hishimetal/ Mitsubishi Plastics Inc. . . . SDO 2454 McNichols Co...... SFS 446 ACI Plastics Inc...... VMS 2250 Crown Metal Manufacturing Co...... SFS 865 H.J. Martin & Son Inc...... SFS. 849 McRae Imaging Inc...... SFS 887 Acme Scenic & Display ...... VMS 1577 CUBIC Visual Systems USA ...... SFS 659 Holiday Foliage Inc...... VMS 1621 MDI Worldwide ...... SFS 808 Activate The Space LLC ...... VMS 2031 D&P Custom Lights & Holiday Image Inc...... SFS 1165, VMS 1523 Media Graph ...... VMS 2135 Adams Magnetic Products Co...... SFS 331 Wiring Systems Inc...... SFS 1147 The Hollaender Manufacturing Co...... SFS 646 M.E.G. LLC ...... SFS 1213 AdMart Custom Signage ...... VMS 2155 Dalziel & Pow Design Consultants Ltd...... DIS Hollywood Banners ...... VMS 1981 MegaWall Corp...... SFS. 523 Advanced Innovative Technologies LLC . . VMS 1968 Dana Industries Inc...... SFS 337 Home Run Holdings Inc...... SFS 771 Metomic Corp...... SFS. 249 AGA Displays & Fixtures Inc...... ARM 3511 Danken Inc...... VMS 2069 Hongyi Display Products Co. Ltd...... SFS 775 Mettler Packaging LLC ...... VMS 1873 Aire-Ride Transfer Inc...... SFS 473 Dazian Fabrics LLC ...... VMS 1787 Horizon Retail Construction ...... SDO 2465 Midway Displays ...... SFS 228 AJ Logistics Inc...... SFS 575 D.B. Imports Ltd...... SFS 1481 IDW (International Display Works) . . . . . RDCS Mobile Technologies Inc. (MTI) . . . . .SFS 1043 Alcoa Architectural Products . . . . . SDO 2558 DecoHome China Co. Ltd...... SFS 401 IMEX Packaging ...... VMS 2081 Modern Store Fixtures Co...... SFS 143 ALPOLIC ...... SDO 2436 Decoral System USA Corp...... VMS 2254 IMGR America Inc. – Modular International Inc...... SFS 1087 Alternatives Plus Manufacturing Inc. . . . VMS 1957 Decotone Surfaces ...... SFS 255 FOURMI skates for gondola shelving . . .SFS 965 MONDO Mannequins ...... RDCS Altuglas International ...... SFS 1021 Dekra-Lite ...... VMS 1965 Imprint Plus ...... VMS 2246 Moss Retail ...... SDO 2412 Ambius LLC ...... SDO 2443 Delta Lock Co. LLC ...... SFS 336 Industrial Image Inc...... ARM 3916 Nasco Stone & Tile LLC ...... VMS 1923 American Installation Companies . . . . .SFS 422 design:retail (formerly DDI) ...... SFS 1421 Installations Northwest ...... SFS 309 National Cart Co. Inc...... SFS. 543 American Music Environments (AME) . . SDO 2225 Designer Tile and Stone USA . . . . . SDO 2537 Intek Plastics ...... SFS 227 National Hanger Co. Inc...... VMS 1765 American RENOLIT Corp...... SFS 535 DGS Retail ...... SFS. 1464 Intelligent Loss Prevention ...... SFS 635 Nemo Tile Co...... VMS 2165 American Silk Mills ...... VMS 1874 Direct Source Packaging Co. LLC . . . . VMS 2039 Intense Lighting ...... SDO 2347 New Store Europe AS ...... SFS 359 Amerlux Global Lighting Solutions . . . SDO 2207 Display Fixture Warehouse ...... SFS 915 Inteplast Group – New Tech Display ...... VMS 1927 Ampac Packaging LLC ...... VMS 2147 Display Products ...... SFS 874 Integrated Bagging Systems . . . . VMS 2270 Newood Display Fixture Amran Packaging ...... VMS 1670 Display World Corp...... SFS. 201 Interlam Inc...... SFS 415 Manufacturing Co...... SFS 1276 Amuneal Manufacturing Corp...... SFS 979 DL English Design ...... DIS InVue Security Products ...... VMS 1571 NGS Printing Inc...... ARM 3919 Angola Wire Products Inc...... SFS 527 DLC ...... DS 365 IWD New York ...... SDO 2421 NIC Industries/ Prismatic Powders . . . . .SFS 431 Arakawa Hanging Systems USA Inc. . . . SFS. 327 DoRodo International/Schioppa Casters . . SFS. 700 Jacob Holtz Co...... SFS 324 NicoNat Manufacturing Corp...... SFS 1049 Architectural Systems Inc...... SFS. 947 Drytac Corp...... VMS 2047 Jahabow Industries Inc...... SFS 421 OCTANORM USA Inc...... SFS 1458 A.R.E...... SFS 1207 DSA/Phototech ...... SFS 1143 Jesco Lighting Group ...... SFS 549 Octopus Products Limited ...... SFS. 880 Armstrong World Industries Inc. . . . . SDO 2255 Duro Bag Manufacturing Co...... VMS 1870 JH&A Store Fixtures ...... SFS 621 Old Dominion Freight Line Inc...... SDO 2723 AromaTech ...... VMS 1775 DVUV LLC ...... SFS 568 Joalpe International Inc...... SFS 455 Omnova Solutions Inc...... SFS. 215 Art Addiction ...... VMS 2087 EarthWerks/Swiff-Train Co...... VMS 2127 JPMA Global Inc...... RDCS Opto International Inc...... SFS 1027 Astro Plastics ...... ARM. 3809 Ecolit Inc...... VMS 2176 Judith von Hopf Inc...... VMS 2021 Outwater Plastics Industries Inc...... SFS 670 ATI Decorative Laminates ...... SFS 313 Elevations Inc...... VMS 1533, SFS 1231 Junckers Hardwood Inc...... VMS 1953 The Pack America Corp...... VMS 1665 ATS Inc...... SFS. 779 Enlighten Illumination ...... SDO 2374 Juno Lighting Group ...... SFS 1259 Pacobond Inc...... VMS 2077 Autograph Foliages ...... VMS 1865 Extra Plastic ...... VMS 1880 Karndean Designflooring ...... SDO 2424 Panel Processing Inc...... SFS 1171 AWG Logistics ...... SFS 432 FC Meyer Packaging ...... VMS 1869 KC Store Fixtures ...... SFS 1442 Paramount Extrusions Co...... SFS. 338 Barron Designs ...... SDO 2269 FFR Merchandising ...... SFS 1243 Kenstan Lock Co...... SFS 320 Patcraft ...... SDO 2822 BAW Plastics Inc...... VMS 1669 Firefly Promo ...... VMS 2258 Kin-Lai Store Fixtures Ltd...... SFS. 123 Patina-V ...... RDCS The Beam Team Inc...... SDO 2259 Firefly Store Solutions ...... SFS. 343 King Retail Solutions ...... DIS Paz Systems Inc...... SFS 1101 Bearwood Concepts Inc...... SFS. 1071 Fixture Finders LLC ...... SFS. 427 Kinter ...... SFS 1273 PGM Pro Inc...... VMS 1980 Beemak Plastics LLC ...... SFS. 843 Flexo Converters USA Inc...... VMS 1687 Kirei USA ...... SDO 2722 Phillips Collection ...... VMS 1976 Bernstein Display | MC ...... RDCS Frank Mayer and Associates Inc...... ARM 3005 Kydex LLC ...... SFS 655 Pipp Mobile Storage Systems ...... SFS 1337 Beta-Calco Inc...... SDO 2636 FRCH Design Worldwide ...... DIS Lab Designs Laminate ...... SFS 415 Plastic Displays & Fixtures Co. Inc. . . . VMS 1673 Better Life Technology ...... SDO 2431 Gargoyles Ltd...... SDO 2554 Lamin-Art Inc...... SFS 879 PolArt ...... SDO 2346 Bierson Corp...... SFS. 643 Gemini Inc...... ARM 3720 Landvue Industrial Ltd...... VMS 2643 Pollock ...... SDO 2446 Bishop Fixture & Millwork Inc...... RDCS GH+A ...... DIS. Lauren Plastics ...... SFS 571 POS Tuning North America ...... SFS 765 Bitro Group Inc...... SDO 2447 Gibson Holders ...... SDO 2629 Lavi Industries ...... SFS 971 POWERGEAR Inc...... SDO 2450 Blue Ocean Traders ...... SFS 555 Glass Slate Digital ...... DS 264 LEDCONN Corp...... SDO 2511 Powerhouse Retail Services ...... SDO 2353 B+N Industries Inc...... SFS 135 Global Visual Group: Almax • LEDingEDGE Lighting Inc...... SFS 226 Premier Store Fixtures ...... SFS 909 Border Concepts Inc...... SFS 435 Lifestyle • Trimco • Viaggio . . . . . VMS 1820 LEGACY Retail Services ...... RMS 2113 Prime Line Packaging ...... VMS 2159 Brandbumps ...... VMS 2080 GLV Co...... SFS. 205 Let’s Gel Inc...... SDO 2451 Prismaflex Inc...... SDO 2547 BrandTrim ...... SFS 443 Golden Oldies Ltd./G.O. Concepts . . . . . SFS 1065 LITECORR Global ...... SFS 814 Production Resource Group (PRG) . . . . SDO 2371 BTD Wood Powder Coating ...... SFS. 778 Goldsmith ...... RDCS LockUp by Digilock ...... SDO 2243 Progress Luv2Pak International Ltd. . . . VMS 2180 Bunzl Retail/Keenpac ...... SFS 1265 Gondola Train ...... SFS 630 Lozier Corp...... SFS. 901 ProSigns ...... SDO 2646 Burke Gibson Inc...... SFS 1281 Grand + Benedicts Store Fixtures . . . . .SFS 531 LSI Floors ...... SDO 2607 Radiant Mfg...... SDO 2459 The Canvas Nursery Inc...... VMS 2160 Grand Entrance ...... SFS 631 Lucite International Inc...... SDO 2343 RAK Ceramics ...... SFS 503 Carl Stahl DecorCable ...... SFS. 530 Graphic Systems ...... SDO 2281 Luking Opto-Electronics Redman Corp...... SFS 1270 Cawley Co...... VMS 1678 Gravotech Inc...... SDO 2625 Technology Co. Ltd...... SFS 358 Regal Display ...... SFS. 323 CDW Merchants ...... VMS 1565 Great Big Pictures Inc...... VMS 2187 Lumicor Inc...... SFS 559 Reggiani Lighting USA Inc...... SDO 2013 Ceva Showfreight North America . . . . .SFS 669 Greneker ...... RDCS The Lyons Companies, LLC / RGLA Solutions Inc...... DIS Champion Logistics Group ...... SFS 768 Griplock Systems LLC ...... SFS 252 Lyons Store Fixtures ...... SFS 221 Rize Enterprises ...... VMS 2280 Changshu Fa Dong Plastic Co. Ltd. . . . . SFS 1157 Group Optima Spaces ...... DIS Madix Inc...... SFS. 1035 Ronis ...... VMS 1972 Cheelo Graphics ...... SFS. 404 Gunther Mele Packaging ...... VMS 1587 The Maine Bucket Co. Inc...... SDO 2247 Rose Displays Ltd...... SFS 821 Chemetal ...... SFS 608 Gyford StandOff Systems ...... SFS 222 Mainstar Lightbox Display Co. Ltd. . . . . VMS 2238 RPM Displays Inc...... VMS 1543 Christine Taylor Collection ...... VMS 1649 HandiSolutions ...... SDO 2621 Manex USA ...... VMS 1830 RTS Retail ...... VMS 2168 Classic Acrylics ...... SFS 574 Hanger Corp...... VMS 2156 Mannington Commercial ...... SDO 2710 R.W. Rogers Company Inc...... SFS 428 CNL International ...... VMS 1838 Hangerlogic Inc...... SFS. 622 Mark Bric Inc...... VMS 2181 Sandy Alexander ...... SDO 2237 Colite International Ltd...... VMS 2152 Hardware Concepts Inc...... SDO 2542 Masonways Indestructible Plastics LLC . . SFS. 449 Sargenti Architects ...... DIS Color Reflections Philadelphia . . . . . VMS 1768 HD Walls ...... VMS 2274 Materials Inc...... SFS 733 Schonox HPS North America Inc. . . . . VMS 2065 The Combination Door Co...... SFS 258 Henry Hanger Co...... VMS 1581 Matrix Frame USA ...... ARM 3537 Se-Kure Controls Inc...... SFS 800 Commercial Decor Group Inc...... SFS 250 Hera Lighting LP ...... SFS 1219 Mats Inc...... SDO 2231 SELF Electronics Co. Ltd ...... SFS 211

32 | RETAIL ENVIRONMENTS march.2014 www .retailenvironments .org

mar14_28-33_gShopPreview_final2.indd 32 2/26/14 6:07 AM Sennco Solutions Inc...... SFS 743 Testrite Visual Products Inc...... SFS 857 Shaw Contract Group ...... SDO 2413 Tex Visions ...... VMS 2070 Tools for GlobalShop: Shepherd Caster Corp...... SFS. 501 Texas Basket Co...... SDO 2651 Shop Design Inc...... SFS 116 Texture Plus ...... VMS 2123 A.R.E.’S LITTLE BLACK BOOK: ShopGuard USA ...... SFS 827 Thomas-Grace Construction Inc...... SDO 579 YOUR GUIDE TO GLOBALSHOP Showbest Fixture Corp...... SFS 665 TIGER Drylac U.S.A. Inc...... SFS 1177 1 Showcase Components Inc...... SFS. 348 Toppan Interamerica Inc...... SFS 243 This pocket-sized booklet features a fold-out map of Signmasters Inc./Aim Graphics . . . . . VMS 1657 Touchpoint Complete Solutions . . . . .ARM 3604 the show floor, lists of A.R.E. member exhibitors, events, Silvestri California ...... RDC Tresco Lighting by Rev-A-Shelf ...... SFS 987 SIPAC ...... VMS 1681 TRIAD ...... SFS 708 and everything you need to know about GlobalShop and Skyframe & Displays ...... VMS 2177 Trion Industries Inc...... SFS 614 Smart Step Therapeutic Flooring . . . . SDO 2559 Tripar International Inc...... VMS 2073 Las Vegas. Pick up a copy at A.R.E.’s booth, 1207. Solais Lighting (A division of Trumari LLC ...... ARM 3205 PowerSecure International) . . . . SDO 2715 TUUCI ...... SDO 2377 SUPPLIER CONNECT Source Engineering LLC ...... SFS 355 UniGroup Logistics ...... SFS. 943 Southern Imperial Inc...... SFS 835 Universal Display & Design Inc...... RDCS 2 Trying to find a member’s booth on the show floor? SPC Retail Display Group ...... SFS 723 Uniweb Inc...... SFS. 747 This mobile app can help. Use it to connect before the show Specialty Lighting Group ...... SDO 2658 Vanguard Protex Global ...... SDO 2437 STI ...... SFS 1274 Versacart Systems Inc...... SFS 465 even begins! Download Supplier Connect from your device’s STM ...... SFS 565 VI Lighting Technology Co. Ltd...... SFS 154 app store. Stray Dog Designs ...... VMS 1939 Vislogix ...... DS 364 Structural Plastics Corp...... SFS 409 Visplay Inc...... RDCS Stylmark Inc...... VMS 1557 Visual Citi Inc...... VMS 1547 WWW.RETAILENVIRONMENTS.ORG Suddath Global Logistics LLC ...... SFS 680 Visual Creations Inc...... SFS 1450 A.R.E.’s website includes information on the association’s events Super Color Digital ...... SFS. 459 Visual Magnetics ...... SDO 2217 3 Superior Studio Specialties ...... VMS 1931 Vitracoat America Inc...... SFS 128 and programs at GlobalShop, as well as member exhibitor lists, product SupplyOne Retail ...... SDO 2481 VKF Renzel USA Corp...... ARM 4110 Suzhou Qiaotai VMSD Magazine ...... SFS 526 preview, A.R.E. Design Awards tickets, and more. Commercial Equipment Co. Ltd. . . . .SFS 1077 WAC Lighting ...... SDO 2507 Symmetry ...... VMS 2053 Walls + Forms Inc...... SFS 927 WWW.GLOBALSHOP.ORG TAJ Flooring Inc...... SDO 2615 Warner Jewelry Box & Display Co. . . . VMS 1757 Tandus Centiva ...... SFS 1251 Wind Mill Slatwall Products ...... SFS 1111 4 The official event website includes complete information, registration, Tarifold Inc. / T3L Group ...... SDO 2475 Wire Weld Inc...... SFS 649 and conference session registration. Tarkett ...... SFS 1081 WM Prager Ltd...... SFS. 755 T.C. Millwork ...... SFS 1472 Woodcraft Industries Inc...... SFS 122 TDS Factory SA DE CV ...... ARM 3804 Work Market ...... VMS 1879 JOIN THE CONVERSATION Tegometall Kunshan Co. Ltd ...... SFS 871 Zagwear Inc...... SDO 2543 Tensator Inc...... SFS 1107 @GlobalShopShow, @A_RE, @PAVE

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mar14_28-33_gShopPreview_final2.indd 33 2/26/14 6:07 AM PRODUCT FOCUS: GlobalShop2014 Product Preview

Retail Environments magazine invited A.R.E. members to provide a preview of the newest products and services they will unveil at DSA PHOTOTECH GlobalShop. This special section offers a sampling of what will shine in the Store Fixturing Show, Visual Merchandising Show, Store Design and Operations, Digital Store, At-Retail Marketplace, and Retail Marketing Services pavilions in Las Vegas, March 18 to 20. For a complete list of A.R.E. members BETA-CALCO exhibiting at the show, see page 32. PHILLIPS COLLECTION

DSA Phototech Beta-Calco wide transportation of blanket-wrapped SFS 1143 SDO 2636 store fixtures. The company manages client www.lightboxes.com www.betacalco.com logistical needs, specializing in rollouts, The company’s new magnetic-face LED XACARA’s design features contemporary inside deliveries, warehousing, and inven- light box features a flush-front frameless elegance and technological functionality, tory management of imported fixtures. magnetic face for a sleek look for boutiques combining the higher efficacy, lifetime, and and other upscale interiors. Graphic reliability benefits of LEDs with the light Modular International Inc. changes are easy, requiring only a suction output levels of conventional lighting SFS 1087 cup. The light box is available in sizes up to sources. XACARA is energy efficient, www.modularinternational.com 72 inches by 120 inches, is UL-listed, and achieving up to 90 CRI system efficacy. Modular International is a lighting fixture made in the U.S. According to the company, lighting system manufacturer with custom capabilities for wattage is lower with XACARA luminaires interior and exterior applications. Standard Phillips Collection when compared to similar halogen, CFL, or product lines incorporate company inno- VMS 1976 metal-halide luminaires. Various controls vated features, including patented locking www.phillipscollection.com such as dimming and occupancy sensors mechanism, lamp shielding, retaining ring, Phillips Collection brings furniture, acces- can add additional efficiency. trimless new work transformers accessible sories, lighting, wall decor, and sculpture to series, and Linears®, an extruded alumi- the visual merchandising arena. The com- Aire-Ride Transfer Inc. num series. pany’s specialty is organic, contemporary SFS 473 designs, metallic leaf, and precious and www.aireride.com American Renolit Corp. recycled materials. The Bicycle Rims Aire-Ride Transfer provides complete SFS 535 Collection includes room dividers, large- transportation and logistical services to the www.laminatefinder.com; www.renolit.com scale wall panels, seating, and tables. retail fixture industry, including nation- RENOLIT Woodstock Ocean Drive is a

34 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_34-45_gShopProds_final2.indd 34 2/26/14 7:25 AM CHRISTINE TAYLOR COLLECTION

AMERICAN RENOLIT CORP.

ABET INC.

OPTO INTERNATIONAL INC. HD WALLS

heavily textured Wood Plastic Composite Christine Taylor Collection the Digital Stock Collection at the compa- (WPC) surface with a 3D quality suitable VMS 1649 ny’s booth, showing how size, color, and for use on wall and ceiling panels. The for- www.christinetaylorcollection.com base materials can be customized. mulation is free of halogen compounds or CTC designs, develops, and produces props, plasticizers and backed with a non-woven fixtures, custom decor, and seasonal trim. OPTO International Inc. fabric that permits the use of various adhe- CTC’s services include design, project man- SFS 1027 sive systems. It is lightweight and appropri- agement, product development, engineer- www.optosystem.com ate for surface lamination of various ing, production, quality assurance, secure Snap! is the company’s patent-pending dis- wood-based materials. packaging and logistics, global distribution, play system for temporary merchandising and implementation. The company offers and retailing opportunities. Snap! is suited ABET Inc. a variety of materials and fabrication com- for events, holidays, or seasonal opportuni- SFS 572 binations for custom design. ties. The system is reusable and can be www.abetlaminati.com assembled with no tools. Kaleidos is a collection of four high-­ HD Walls pressure laminate patterns with holo- VMS 2274 Pollock Paper Distributors graph-like shine. As the patterns reflect www.hdwalls.com SDO 2446 light, they exhibit a kaleidoscope of colors. The company is a custom digital and gra- www.pollockpaper.com The special effect is created by a proprietary vure printer specializing in crafted wall­ Pollock Paper & Packaging provides film overlay. Sparkles, Shards, Crystal, and coverings and design. HD Walls provides national retailers with a logistics network, Lens are offered in white, taupe, gray, complete service for concept, design, pro- supply chain management, new store kit- and black. duction, and installation of custom graphics ting, sourcing, and procurement. Pollock for walls, ceilings, and windows. GlobalShop can also help with packaging, janitorial, attendees can check out a presentation of and custom distribution needs.

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mar14_34-45_gShopProds_final2.indd 35 2/26/14 7:25 AM EARTHWERKS

CHAMPION LOGISTICS GROUP

HOLIDAY IMAGE AMERICAN SILK/ SENSUEDE

ADAMS MAGNETIC PRODUCTS

Holiday Image Earthwerks American Silk/Sensuede VMS 1523 SFS 2127 VMS 1874 www.holidayimageinc.com www.earthwerks.com www.sensuede.com Holiday Image is a full-service, design- Aurora Loose Lay Luxury Vinyl plank floor- Sensuede is a high-performance, luxury driven company that provides custom holi- ing offers some advantages to traditional fabric that enhances retail environments. day decor programs and seasonal visual types of flooring. Installation time is about Applications range from wall panels and displays for regional malls, flagship stores, half that required by other flooring types, displays to furniture and wallcovering. national retailers, hotels, and office build- according to the company. The flooring also ing lobbies. As a global design, develop- requires less prep and less cleanup, is sim- Ambius ment, and sourcing firm, the company ple to maintain, and can be easily removed SDO 2443 manages the process of designing, manu- and reused elsewhere. www.ambius.com facturing, distributing, and installing Ambius Scent Experts will be at GlobalShop visual display programs. Adams Magnetic Products demonstrating the company’s scent pro- SFS 331 gram, which translates brand attributes Champion Logistics Group www.adamsmagnetic.com into a specific fragrance customers can take SFS 768 Adams’ wide-format, ultra-thin MAG­ home. The company notes that as the most www.champlog.com BOND™ comes with a PET laminate that powerful of the five senses, smell can Champion’s display division is dedicated to can be used with UV and Latex Ink print- directly influence brand identity for a the distribution of display rollouts, store ers. This material can be printed as an ad or ­memorable experience. fixtures, signage, point-of-sale material, or message and easily changed out and any other commodity requiring special replaced for graphics. MAGBOND™ is avail- Ronis Brothers coordination. As a single source for logistic able in up to 50-inch widths and can be VMS 1972 services, Champion works with clients to ­layered for up to four graphic overlays on www.ronisdisplay.com coordinate the retrieval of vendor compo- top of the magnet. The company manufactures custom items nents, completes the fulfillment/pack-out, from wood, foam, papier-mache, metal, and completes time-definite distribution and fiberglass. Ronis Brothers also offers a into numerous store locations. full line of mannequins and dog manne-

36 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_34-45_gShopProds_final2.indd 36 2/26/14 7:25 AM See us at GlobalShop, Booth SFS 215.

37 Omnova 0314.indd 1 2/25/14 8:24 AM LSI FLOORS JESCO LIGHTING GROUP

CUBIC VISUAL SYSTEMS

NEWOOD DISPLAY FIXTURE MFG. CO. IMEX PACKAGING

quins online. All products are manufac- lights. The lights mount in wide-ranging bags, garment bags, kit bags, clear security tured in the U.S. applications designed for electrical-­ purses, and more. contractor installation under cabinets, LSI Floors counters, and shelves. Variable fixture Holiday Foliage Inc. SDO 2607 lengths provide enhanced, more discreet VMS 1621 www.lsifloors.com lighting for bookcases, cabinets, and www.holidayfoliage.com LSI Floors unveils a new design inspired by shelves, bar shelves and retail merchandise For a natural presentation at Christmas, nature and captured by the lens of an intui- displays, product showrooms, museums, Holiday Foliage presents the Rainier and tive photographer. LSI invites GlobalShop art galleries, antiques, and other displays or Teton Pine Tree collections. Shown on attendees to experience the illusion of ­collections. They can also be used in natural ­natural wood spools with galvanized band photo imaging technology transformed or manufactured indoor coves. accents, this tree collection can be custom- into high-performance vinyl flooring. made in any size. Newood Display Fixture Mfg. Co. Cubic Visual Systems SFS 1276 American Music Environments SFS 659 www.newood.com SDO 2225 www.cubic.co The company’s solid wood slatwall is avail- www.amemusic.com Trax EH is a low-voltage electrified profile able in several species including pine, oak, The company’s AME-2020V digital media designed for powering electronic devices. maple, and hemlock, and is stronger than system provides totally customized music, With multiple shelving and merchandising traditional MDF-core slatwall, the com- video, and signage in a single package. The options, Trax EH is the horizontal display pany says. Matching wall cabinet systems, system holds thousands of audio, video, system that uses a simple lighting technol- floor fixtures, and cashwraps are also avail- and media items. A single receiver gener- ogy to bring light directly to the product able. Newood also manufactures back- ates up to four unique programs. The AME from the shelf above. No more dark zones room/stockroom shelving, P-O-P displays, video system outputs SD, HD, and full fidel- on lower shelves and installation is easy. and visual merchandising. ity audio. Secure internet remote control allows easy custom programming at any Jesco Lighting Group IMEX Packaging number of locations. Screen layout, con- SFS 549 VMS 2081 tent, and local real-time input can be com- www.jescolighting.com www.imexpackaging.com manded remotely. The SG-LED and SGA-LED are new LED ver- IMEX supplies quality flexible packaging sions of the company’s award-winning, link- for multiple uses including retail packag- able Sleek Plus Mini Fluorescent interior ing, high-end shopping totes, clear stadium

38 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_34-45_gShopProds_final2.indd 38 2/26/14 7:25 AM FOURMI Gondola Movers (IMGR) SFS 965 www.fourmi-distribution.com Change an entire store layout overnight with FOURMI: a skate system for moving loaded store fixtures. The smallest FOURMI AMERICAN MUSIC kit weighs 29 pounds and can be easily car- ENVIRONMENTS ried around any store. The skate systems are universal to work with all point-of-sale displays: shelving units, refrigeration cases, counters, and various store fixtures. HOLIDAY FOLIAGE INC. Drytac Corp. VMS 2047 www.drytac.com ViziPrint® Impress is a new solution for the window graphics market, including win- dow decals, advertising, signage, and decor applications. Specifically designed for dry installation of graphics on glass surfaces, its proprietary suction technology leaves no FOURMI GONDOLA MOVERS DRYTAC CORP. residue behind, eliminates bubbling, and is (IMGR) unaffected by moisture. The clear PET film

www.retailenvironments.org | 39

mar14_34-45_gShopProds_final2.indd 39 2/26/14 7:25 AM HI-IMPACT INTELLIGENT PRODUCTS LOSS PREVENTION

KIN-LAI STORE FIXTURES

DLC INC. ATI DECORATIVE LAMINATES

has high dimensional stability, scratch Hi-Impact Products laminates with a thin layer of aluminum, resistance, ideal print quality, and easy SFS 1771 copper, or stainless steel, and a phenolic application and removal. www.hi-impactproducts.com paper backing. This new pattern combines Hi-Impact Hang Tabs, the company’s latest the coolness of metal with the warmth of Intelligent Loss Prevention tabs, are now even more economical and a wood grain. SFS 635 faster to use, with patented material-saving www.intelligentlossprevention.com designs and patented holding power. The Trion Industries J-Plug is a new type of display security fea- company will also be showcasing new ver- SFS 614 turing a pin that secures into any product sions of its patented Miracle-Sticks Signage www.triononline.com with a standard 3.5mm audio socket. This Tabs, which eliminate messy taping of Trion offers a variety of options to maxi- serves as one solution for consumer in-store signage and P-O-P. mize the display of Pouch Packaging in all ­electronics such as smartphones, tablets, types of display settings. With growth in laptops, PCs, GPS devices, speakers, head­ DLC Inc. the water flavorings and enhancers cate- phones, MP3 players, and much more. SFS 365 gory, Trion will also present display solu- www.DLC-LumiSheet.com tions for these products at GlobalShop. Kin-Lai Store Fixtures The company’s new color-changing DLC - SFS 123 LumiSheet light panel and LumiStick light Super Color Digital www.kinlai.ca bar take lighting design to the next level SFS 459 The company’s Nanometer Spray Plating with the ability to manually or automati- www.supercolor.com uses a special water-based solution with no cally adjust the Kelvin color (3000K to The company’s latest PRO Light box can be harmful heavy metal pollution, while iden- 6500K) and brightness of DLC variable programmed to change to any hue of the tical in look to traditional plated finishes. white LED products with the use of a spectrum for any given duration of time. The solution handles like regular spray ­custom-engineered CCT controller. Retailers, designers, and merchandisers paint and needs no underlaying plating. can leverage the latest mechanics to imple- Any color is achievable, the company says, ATI Decorative Laminates ment their branding initiatives. In addition and Nanometer Spray Plating is climate- SFS 313 to the PRO changing colors, the light box and water-resistant. www.atilaminates.com can be shaped into any mold and size. ATI will be featuring the latest pattern Streamlining graphic updates, retailers can from NuMetal, its line of high-pressure ship the light box back to Super Color

40 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_34-45_gShopProds_final2.indd 40 2/26/14 7:25 AM TRION INDUSTRIES

FRANK MAYER AND ASSOCIATES INC.

SUPER COLOR DIGITAL

CONNECT OASIS

Digital and redesign the aesthetic to fit a new marketing strategy or product update, making for a sustainable material.

Frank Mayer and Associates Inc. ARM 3005 www.frankmayer.com Frank Mayer and Associates designs, engineers, prototypes, and produces retail merchandising displays, interactive programs, kiosks, and store fixtures for the retail environment. The compa- ny’s products focus on engaging the consumer with solutions that maximize client ­objectives and increase sales.

Connect Oasis ARM 233 www.connectoasis.com Connect Oasis is a retail technology and service company helping retail teams achieve greater visibility and intelligence to assets and activities in-store. At Global­Shop, Connect Oasis will feature Site- Intel, a powerful cloud-based application that consolidates data from multiple sources to the cloud. One of the many features of this platform is the ability to extract and convert data from AutoCAD files into searchable text. The company will also present Site-Specs, a multi-stage project visibility application. See us at GlobalShop Booth SFS 821.

www.retailenvironments.org | 41

mar14_34-45_gShopProds_final2.indd 41 2/26/14 7:26 AM STYLMARK INC. KIREI USA

HERA LIGHTING WALLS + FORMS M.E.G. LLC

Stylmark Inc. Hera Lighting M.E.G. LLC SFS 1557 SFS 1219 SFS 1213 www.stylmark.com www.heralighting.com www.megfixtures.com Optima LED StretchLite with Perimeter The company’s new ELite-LED is a price-­ M.E.G. manufactures stockroom shelving Lighting expands the offerings of the effective way to upgrade existing fluores­ systems, including a mobile shelving sys­ Optima LED StretchLite family with an cent fixtures to the latest in LED lighting. tem equipped with an In-Aisle Stowable economical perimeter lighting option, pro­ With the same light output as a T5 fluores­ Ladder. The company supports its product viding the same lighting effects as con­ cent, LED uses less power and has almost lines with a full range of value-added ventional backlit boxes. With Stylmark’s twice the lifetime. ELite-LED is available in ­services including floor plans, takeoffs, store fixture capabilities, the Optima LED five sizes and lasts for 50,000 hours. installation, consolidation, fixture refur­ StretchLite Perimeter can be integrated bishment, warehousing, traffic manage­ with other Stylmark fixtures, such as shelv­ Walls + Forms ment, and prototyping. ing or freestanding displays, to create an SFS 247 attractive merchandising display. The www.wallsforms.com Modern Store Fixtures Inc. Optima LED StretchLite with Perimeter Walls + Forms Inc. is a designer, fabricator, SFS 143 Lighting is particularly well suited for and manufacturer of modular wall systems, www.modernstorefixtures.com large-format graphics. retail display systems, wireless store fixture The company’s new plastic profile extru­ solutions, and retail signage systems. At sions, shelves, ribbon/tape trays, displays, Kirei USA GlobalShop, the company will feature prod­ waterfall systems, bulk bins, organizers, SDO 2722 ucts including a slim-line gondola that vases/flag holders, fencing and divider sys­ www.kireiusa.com offers integrated wire management, modu­ tems, channel systems, and tag holders are Kirei’s Versatile EchoPanel® acoustic panels lar design with minimal parts, and light­ designed to enhance the visual merchandis­ and tiles add color and style to spaces while weight metal construction. Wall + Forms ing experience. Modern Store Fixtures offers quieting rooms by controlling sound reflec­ will showcase its modular perimeter wall 100 percent American-made ­products. tion. EchoPanel® panels and tiles are manu­ systems and floor displays for industries factured using recycled PET plastic bottles, such as consumer electronics as well as its JH&A Store Fixtures eco-friendly dyes, and no added adhesive, display fixtures for kitchen and bath show­ SFS 621 Champion Logistics Group specializes in resulting in a Green Tag-certified product rooms, including modular walls and display www.jhafixtures.com providing value added transportation, that can help gain LEED green building walls that enable retailers to change a faucet The fixture company’s rolling barge, warehousing and fulfillment services for credits with almost no VOC emissions. or entire display focus with ease. a jumbo 3-foot-by-8-foot rolling fixture, point-of-purchase displays, store fixtures, and point of sale materials. 800.323.5401 | [email protected] | www.champlog.com 42 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_34-45_gShopProds_final2.indd 42 2/26/14 7:26 AM is perfect for seasonal, feature, and even clearance goods. The rolling barge is equipped with shelves and hang bars, and will accept most gondola and slatwall ­fixtures, including hooks.

Visual Citi VMS 1547 www.visualciti.com MODERN STORE JH&A FIXTURES INC. STORE Visual Citi is a full-service signage, print- FIXTURES ing, and fabrication company. Specializing in fabrication, the company works with acrylic, wood, foam, vinyl, metal, lamina- tion, laser cutting, and routing. Visual Citi also offers printing capabilities, including large-format printing, flatbed printing, and silk screening. The company will present its “modern shimmer” theme at GlobalShop.

Plastic Displays & Fixtures Co. Inc. VISUAL CITI VMS 1673 PLASTIC DISPLAYS & www.plasticdf.com FIXTURES CO. INC. The company specializes in custom plastic fabrications—designing, manufacturing,

Champion Logistics Group specializes in providing value added transportation, warehousing and fulfillment services for point-of-purchase displays, store fixtures, and point of sale materials. 800.323.5401 | [email protected] | www.champlog.com www.retailenvironments.org | 43

mar14_34-45_gShopProds_final2.indd 43 2/26/14 9:18 AM DANA INDUSTRIES INC.

WM. PRAGER LTD.

DVUV LLC TENSATOR INC.

FIREFLY STORE SOLUTIONS

and distributing sign holders, literature customized transportation and logistics Firefly Store Solutions holders, and fixtures for retail, marketing, management solutions for installation, SFS 343 grocery, packaging, printing, advertising, retail construction, and renovation projects www.fireflystoresolutions.com restaurant, hospital, drug, and convenience around the world. Firefly Store Solutions features its Custom store industries. Color Collection (C3), an exclusive coloring Wm. Prager Ltd. process that provides a spectrum of colors Tensator Inc. SFS 755 in-store. No minimums are required— VMS 1107 www.wmprager.com whether one mannequin or 100, customers www.tensator.com New “Tetro Cube” risers from Wm. Prager can mix and match the products and colors. Tensator’s interactive, next-generation Ltd. are available in seven interlocking Virtual Assistant digital signage features shapes in any color. Optional clear plexi DVUV LLC push-button interactivity that uses tech- inserts fit flush with tops or bottoms to SFS 568 nology to project an image and create merchandise small goods. www.dvuv.com the illusion of a real person, delivering DVUV’s UV-cured powder-coated MDF is multi-lingual informative messaging and Dana Industries Inc. timesaving and green, according to the promotional branding. Tensator will also SFS 337 company. FAST UV-cure finishing takes demonstrate its In-Line Greeter—a mobile, www.danaindustries.com 20 minutes from raw MDF to ready-to-ship personalized virtual queue management The company will introduce the iQtalker®, part. In-house custom color can be matched greeter application for mobile devices, Smart Signage for Smart Shoppers™. With to any standard: RAL, Pantone, or other. enabling retail sales staff to engage with the increased use of smartphones while Seamless finishing provides design free- customers the minute they enter the store. shopping, the potential to grab customers’ dom and durability. The environmentally attention is enormous, and the company friendly coating contains no solvents or Suddath Global Logistics says the iQtalker® will increase sales and VOCs; it is 100 percent recycled, and SFS 680 create an even better in-store experience SFI-certified MDF complies with CARB www.suddath.com for customers by offering content on cus- requirements. Suddath Global Logistics is a provider of tomers’ phones immediately.

44 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_34-45_gShopProds_final2.indd 44 2/26/14 7:26 AM PIPP MOBILE STORAGE SYSTEMS INC.

FFR MERCHANDISING INC.

TOUCHPOINT WORLD WIDE

SCHIOPPA CASTERS & WHEELS TAJ FLOORING INC.

Pipp Mobile Storage Systems Inc. fresh area merchandising products, sup- Schioppa Casters & Wheels SFS 1337 plies, and backroom organization solutions. SFS 700 www.pippmobile.com www.schioppa.com.br The partnership between Pipp Mobile Touchpoint World Wide Schioppa North America is a full-line caster Storage Systems and IRSG offers retailers ARM 3604 manufacturer offering a complete selection backroom solutions from one vendor. Pipp’s www.touchpointworldwide.com of casters and wheels for the retail environ- mobile storage and line of accessories main- The company will reveal an interactive ments industry. tain an efficient, well-organized backroom technology twist on original custom retail while maximizing storage potential. Pipp’s environments at GlobalShop. Touchpoint, Commercial Decor Group Inc. products are complemented by IRSG’s a U.S.-based company with multiple manu- SFS 250 transport and processing solutions to help facturing facilities worldwide, is a complete www.commercialdecorgroup.com streamline the way merchandise is pro- solutions firm, whether for one fixture or The company provides installation services, cessed and cycled throughout the store the entire store environment. general contracting, project management, environment—from the back door to the site surveys, rollout and retrofit, store fix- sales floor. TAJ Flooring Inc. tures, millwork, showcases, and kiosks for SDO 2615 the retail environments industry. FFR Merchandising Inc. www.tajflooring.com SFS 1243 TAJ Flooring is featuring new larger format AWG Logistics www.ffr.com LVT products in tile, slab, and plank for- SFS 432 FFR has just published its Total Retail mats. In addition, the company is also www.atlaslogistics.com Solutions® Catalog, which features over showing a new range of loose-lay flooring AWG Logistics provides solutions for trans- 350 new products and more than 4,000 designed for speed of installation, tempo- portation, warehousing, and distribution. stock products. These products include rary flooring, or encapsulating old flooring. The logistics company works with clients merchandising and loss prevention sys- All of the products are designed for on retail fixture rollout. tems, sign and literature holders, product high-traffic retail environments and come merchandisers and display components, in a wide range of colors and patterns.

www.retailenvironments.org | 45

mar14_34-45_gShopProds_final2.indd 45 2/26/14 7:26 AM quality PAVE recognizes three up-and-comers in the retail design industry with its annual Rising Star Award By Lauren Mang

or design students and young professionals just starting out in the visual merchandising, store planning, or retail design realms, the Planning and Visual Education Partnership (PAVE) can help guide them to future F success. After all, the group’s mission is to provide support for newcom- ers to the industry through workshops, networking events, grants and scholar- ships, student design competitions, and acknowledgement from industry veterans for creative successes in the field. One such acknowledgement is PAVE’s Rising Star Award, a much-coveted honor that recognizes a budding—40 years old or younger—retail designer or visual merchandiser who possesses serious design chops. “It was introduced to encourage and inspire the young designer who has shown leadership and vision in the retail design field,” says Nancy Jackson, president of Architectural Systems, the New York-based distributor of interior finishes. Jackson was part the 2013 Rising Star judging panel and is an emeritus board member of Andrea Buccasso (center), senior designer for 3D environ­- the educational foundation. ments at FITCH, is the recipient of PAVE’s 2013 Rising Star “It’s always tough to select a winner because the candidates all exemplify Award. The two finalists are: Aimee Taylor (left), Gensler, innovative retail design,” Jackson says. “I feel that all of the finalists and the and Doug Bunker (right), FRCH Design Worldwide. winner this year are going to have very successful careers in the retail industry.”

RISING STAR PAVE’S 2013 2013 RISING STAR: ANDREA BUCCASSO

Last December, at PAVE’s annual glittering fundraising gala—now in its 17th year— the Rising Star Award was bestowed upon Andrea Buccasso, a 32-year-old senior designer of 3D environments at the Columbus, Ohio-based design firm Fitch. “Andrea is a powerhouse,” says nominator Christian Davies, the firm’s executive creative director for the Americas. “She is dogmatic in her pursuit of turning out excellent and powerful design.” As an integral member of the Fitch team responsible for creating a brand and redefining the in-store environment for high-end kitchen, bath, and outdoor product retailer Pirch (formerly Fixtures Living), Buccasso wowed with her creative ideas, collaborative nature, bold decisions and suggestions, lifelike rendering creation, and material and fabric selections that played a role in the company’s Costa Mesa, Calif., location attaining LEED Silver status. The crisp and elegant Pirch showrooms focus on educating and inspiring customers via “try-before-you-buy” vignettes, meaning a shopper can actually switch on an oven or fire up a grill. Its design also accommodates large community events, such as movie nights and cooking demonstrations. “Andrea cross-coordinated with architects of

46 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_46-48_pave_final.indd 46 2/26/14 5:20 AM Mark A Steele Photography Steele A Mark Photos:

Buccasso’s work on Pirch, a high-end kitchen, bath, and outdoor retailer, features “try-before- record for each project, equipment specialists, engineers, lighting consultants, and you-buy” vignettes, inspiring and educating material vendors,” Davies says. “The store has over 500 pieces of operating equipment customers. She was responsible for the plan­- and over 2000 pieces of retail equipment that she was responsible for planning.” ning of more than 500 pieces of operating When working with the retailer, Buccasso didn’t shy away from offering grand ideas: equipment and more than 2,000 pieces of Her concept of placing an outdoor kitchen atop a building on a site visit to Seattle was retail equipment in the store. a hit with the Pirch team. And Davies notes that her extensive skill in tools such as SketchUp, Photoshop, and AutoCAD allowed her to create renderings that were spot-on to the actual designs, something the clients valued highly and continued to reference. “When I reviewed Andrea’s work, it wowed me and the rest of the judging panel because it was a really a superior implementation of visionary design,” Jackson says. “The kitchen and bath showroom seemed very easy to navigate and you could sense how the consumers could actually envision themselves in their own homes, which is really the success story—when you can create aspiration for consumers and have them ultimately buy the merchandise in the retail environment.”

www.retailenvironments.org | 47

mar14_46-48_pave_final.indd 47 2/26/14 4:47 AM Competition for the Rising Star Award is high. As such, the judges also chose to highlight two finalists’ work: Doug Bunker, a 35-year-old graphic design RISING STARdirector in the specialty retail studio at Cincinnati’s FRCH Design Worldwide, 2013and 29-year-old Aimee Taylor, an associate/senior designer at the San Francisco office of Seattle-based design firm Gensler.

FINALIST: DOUG BUNKER Inside Bunker’s extensive portfolio of projects is restaurant chain A&W Canada’s new urban-style prototype. The eatery wanted to refresh its retro look without alienating its existing customers, so Bunker and the team created a new brand language that elevated it from a fast food restaurant to a fast casual chain through branding, logo design, branded interior and exterior packaging, and uniforms. “Doug is quietly one of the most creative and strategic designers at FRCH,” says nominator Paul Lechleiter, the firm’s chief creative officer. “His graphic design contributions to A&W Canada were the defining elements for this project and were the key factor in repositioning the brand.” Rising Star Award finalist Doug Bunker of FRCH contributed to the defining elements in A&W Canada’s new urban-style prototype.

FINALIST: AIMEE TAYLOR Barry Bourbon, principal at Gensler, nominated Aimee Taylor for the award because of her skills in computer-generated 3D visuali- ­zation and hand-rendering, as well as her dedica- tion to innovation in materials and architectural finishes. He cites the originality and resourcefulness of her work for Salesforce, in which she used paint cans from the company’s projects worldwide to create an immersive ceiling installation that straddles the world or art and design. “Her work with Burt’s Bees for their international pop-up shops allows the product to be the center of attention while reflecting the brand’s personality. The shop’s environment is friendly, warm, approachable, real, inviting and tempting. It provokes curiosity and is fun and a little quirky,” Bourbon says. Taylor was also pivotal in reimagining employee gathering spaces for AirBNB, in which she brought retail and hospitality concepts into workplace design.

Aimee Taylor of Gensler, a Rising Star Award finalist, helped create Lauren Mang is international pop-up shops for Burt’s Bees, in which the product a freelance writer stands out in a friendly, approachable, and fun space. and editor based in Seattle.

48 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_46-48_pave_final.indd 48 2/26/14 8:43 AM NRF: Omni-channel, with a nod to the physical space Some technology developers begin to embrace the store designer’s critical role

he National Retail Federation calls importance of incorporating technology its annual trade show the Big Show, into the store design concept, Brian Dyches and this year’s event held in of OpenEye Global told Retail Environments T January definitely lived up to its that at this year’s show he saw a much name, with 30,000 attendees and 500 greater acceptance and understanding of exhibitors. the store environment’s role. “Major tech- Most of those exhibitors were pitching nology players such as Intel have clearly some version of omni-channel technol- embraced the importance of the physical ogy, although at least one retailer seemed space,” he said, adding that it was the first a bit tired of hearing the term. Lululemon year he witnessed such understanding. CIO Allen Smith, speaking at a show con- “Many exhibits used the tagline, ‘Com­ ference session, said the “multi-­channel, bining physical, digital, and mobile,’” he cross-channel, omni-channel” talk has been said. “While some of that was marketing beaten to death. At Lululemon, he said, “We speak, I spoke with several key players who use the term single guest experience.” clearly see the connection.” Semantics aside, much of the new tech- If one could commit every waking hour nology at NRF will need to be incorpo- to the show—attending all the sessions and rated into the design of the physical space visiting every booth—a person might have New technology and its supporting role in and the fixtures, which means getting the a pretty solid picture of the future of shop- the retail environment garnered attention store design experts involved from the very ping. Since that isn’t an option, this arti- at NRF’s annual trade show in January. beginning. cle offers a brief summary of the top three Acknowledging that technology devel- trends in store-floor technologies from opers have been slow to pick up on the the show.

1 iBeacon 2 mobile rules 3 big data As expected, the second generation The rapid acceptance of mobile With so many new and different of location-based marketing tools devices as POS terminals has led sources of data to help give context was a highlight, with many driven to a number of systems that expand to customer behavior, retailers are by Apple’s new iBeacon technology. tablet use, enhancing the shopping poised to be able to deliver the Using in-store sensors, a retailer can experience and helping increase “single guest experience,” as send a message to the shopper’s sales. Lululemon describes it. phone as they enter the store. iBeacon’s accurate location capa- Some exhibitors showed mobile The challenge is to turn data into bility allows the messaging to be phone tracking and/or video insight, and exhibitors at NRF specific to the customer’s location analysis to track shoppers’ offered solutions. Several showed within the store. iBeacon was even movement throughout the store, systems that personalize the cus­- shown in an “­empty-hand” payment identifying hot/cold store zones tomer experience by analyzing system, similar to a digital wallet. and dwell time. customer location, preferences, and history in real-time to provide Using iBeacon, retailers can combat Loyalty accounts become much more contextually aware promotions, showrooming by tracking a cus- important with the rise of in-store customer service, pricing, and tomer who is close to a purchase mobile technology. Systems were product offerings. decision, and delivering a discount shown that allow shoppers to scan offer that can help close the sale and pay for merchandise using their before they leave the store. retailer loyalty app.

www.retailenvironments.org | 49

mar14_49-52_NRF_final2.indd 49 2/25/14 11:26 PM A.R.E. Members @ NRF

TENSATOR showed a system designed for deli counters and similar uses. It is a digital check-in that spits out a ticket with a coupon STRATACACHE introduced Connected Journey, a combination of the company’s Digital Play or similar promotion on the back. The cus- experience that engages shoppers via interactive, gestural-based messages, the Connected tomer is notified by a digital sign at the deli Assistant that connects consumers with store associates, and Responsive Merchandising, or elsewhere in the store when their number an inter­active display that inspires shoppers to engage with merchandise. is up.

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mar14_49-52_NRF_final2.indd 50 2/25/14 11:26 PM C

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See us at GlobalShop, Booth SFS 250.

Commercial Decor.indd 1 2/25/14 12:51 AM LAVI INDUSTRIES’ digital queuing system PRISM SKYLABS demonstrated its cloud IMPRINT PLUS showed its reusable name assigns the customer a number when she service that transforms any video camera badges that allow retailers to create profes- checks in for customer service or item into a visual merchandising, auditing, and sional, custom name badges on-the-spot pickup, and uses algorithms to determine business intelligence tool that can be with just a PC and a printer. what time she will be served based on how accessed from any device. Prism’s system long it is taking for those further up in the allows retailers to dig into powerful ana­ queue, as well as historical standards. The lytics—from dwell to footpaths to product system has a back end that is used by lift—using the cameras they already have. employees to manage the line-up. Reports provide instant understanding of any moment or period of time.

52 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

DA_1/2Page_RE_2-7-14.inddmar14_49-52_NRF_final2.indd 2 52 2/25/142/7/14 6:12 11:26 PM PM supplierconnect.retailenvironments.org Industry Connections supplier Supplier Connect is a great source to connect with members, whether locally, nationally connect or internationally. Here’s a look at the features of A.R.E.’s easy-to-use online directory.

See Suppliers’ O erings Get visual inspiration by viewing our members’ image galleries.

View member product and A map is demonstration available videos. to help you locate a supplier.

Location Simpli ed search Keyword Search for search OR by product or OR search service category a Supplier Search and Generate Locate speci c locate suppliers better Keyw products within a speci c results in /services by geographic area. less time. name, suppliers or by any general term.

Contact Suppliers Website and contact information are provided. There is also Directly from a contact form available to immediately connect with a supplier. their Listings

Send to Supplier Connect allows you to save the listing easily Mobile Phone on your smartphone for future reference.

Are you an A.R.E. member? Contact [email protected] to enhance your basic company pro le.

Supplier-Connect-FINAL2_full.indd 1 2/25/14 12:08 AM green notes By Jo Rossman, LEED AP ID+C, GPAP

Green Today, Gone Tomorrow: Making Pop-up Stores Sustainable

arket needs don’t always sync with sustainability goals. For a space to Mbe built green, so the thinking goes, it should last. LEED even gives a project a point for a 10-year lease (hoping there won’t be a major reno during the decade). That’s because long-term buildouts conserve resources, reduce waste, and minimize con- struction impacts. But as consumers have grown more fickle and become experience junkies, retailers have steadily decreased the time between renovations. In fact, many eliminate it alto- gether by designing flexible spaces that enable constant flux. And then there are the spaces that make no apology for their transience—pop-ups enable concept testing, expansion testing, product launch promo- tion, and marketing message reinforcement. So their growing popularity comes as no surprise. Despite their short-term leases, even the most temporary retail spaces can be eco-minded. Participants in A.R.E.’s Retail Environments Network LinkedIn group recently provided these six ideas for green- ing a pop-up:

1 MINIMIZE FIXTURING. As Major League Baseball fans eagerly snatched up branded apparel at The Majestic Shop “Too often, even in permanent installations, during a FanFest gift show, the booth could be reconfigured on the fly. Even merchandised brands rely too heavily on overwrought fix- fixtures moved easily on casters. Made by OPTO International, the fixture package included tures to somehow connect brand (product) some units designed to be constructed and disassembled without the use of tools. and guest (consumer),” says Chris Weigand, president of Peninsula, Ohio-based Chris Weigand Design. “Let the product be the hero. After all, it’s what is great about your brand. 2 DESIGN FOR MOBILITY. Swiftspace cashwraps and smaller access More often than not, you spent a lot of money “Think traveling road show. Aim to get in point stations. “They can be collapsed in sec- on the packaging design. Let that sing.” and out quickly so you can set up shop in the onds and moved from one space to another. Managing the carbon footprint starts with next town over, so to speak,” says Weigand. When dated or damaged, surfaces and graph- reducing usage, notes Jeffrey Baker, CEO of He suggests modular designs so they can be ics can easily be changed in order to keep Boston-based popup producer Image 4. “So easily reconfigured for various spaces. them current and in good shape,” he says. to green a pop-up, or anything for that mat- Bruce Smith, director of retail services at Image 4 account manager Rebecca Fitts ter, start by reducing the material use, espe- McIntyre Group Installation Services in Ayr, suggests a demountable modular walling cially weight. Weight means costly fuel for Ontario, recommends fixtures that are easy to system that allows for easy setup and dis- transport,” he says. transport and easy to update. McIntyre offers assembly for multiple uses in different con-

54 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_54-56_greenNotes_final2.indd 54 2/26/14 4:48 AM STOREFRONT FRAMING ENTRANCES CURTAIN WALL ALUMINUM COMPOSITE PANELS WINDOWS KAWNEER.COM CUSTOM CORPORATE COLOR PROGRAMS DESIGN LINE FINISHES ™ ECOCLEAN SELF-CLEANING PANELS REYNOBOND.COM

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©2014 Alcoa. Reynobond® is a registered trademark and EcoClean™ is a trademark of Alcoa Inc.

55_RE_0314_Alcoa.indd 1 2/25/14 12:46 AM 14AAP1002_RetailEnviro_8-125x10-875.indd 1 2/4/14 5:00 PM figurations. Such temporary branded walls cut down significantly on construction waste, she says. Shipping containers make great pop-up spaces, adds Vinay Patel, marketing associ- ate at Boxman Studios. Based in Charlotte, N.C., Boxman turns decommissioned ship- ping containers into immersive environ- ments. Containers are adaptable to various modular designs and are inherently mobile.

3 SOURCE SUSTAINABLE MATERIALS. Most of the technology for this interactive HTC One pop-up experience was preinstalled in Specify materials that are recycled and re­- 4-foot sections to enable quick setup. Due to the success of the program, leases were extended usable, says Kirei USA owner John Stein. The in seven of the 10 locations. One location was even retrofitted to sell the phones. company’s panels incorporate reclaimed and recycled materials including wheat, hemp, sorghum straw, coconut shells, wood, and plastic bottles. Another material trait to seek is renew- 6 REUSE FIXTURES AND MATERIALS. Easily recyclable materials also can help ability. Graphics can be made out of renew- After the pop-up closes, reuse as many ele- a pop-up minimize adverse environmental able materials such as corrugated. With ments as possible. When elements can’t be impacts, adds Weigand. “Metal is a great today’s finishes, corrugated graphics can reused whole, their components and mate- material because it has universal value at appear fairly high-end, says Weigand. rials should be reused or at least recycled. the end of its life, though be mindful of ship- Background colors can set the tone for a Design for disassembly is integral to achiev- ping weight,” he says. pop-up space and are easily achieved with ing this. Baker suggests thinking about zero-VOC paint, he adds. Also important to what can be repurposed, broken down, and an effective pop-up is lighting. “If the space applied to future projects from the start. isn’t illuminated very well, work with the Marshall Grain Co., a Fort Worth, Texas- space owner to see if you can improve the area pet products and organic gardening lighting. Use LED lighting, available in a supply retailer, routinely repurposes mate- range from cool to warm in color, where pos- rials, says Vice President Joyce Connelley. sible,” Weigand says. Many of the new applications are as tem- porary as pop-up stores. “For Christmas, 4 CONSIDER ENERGY CONSUMPTION. we used pallets to build a ramp to simulate In addition to minimizing lighting and plug Santa’s sleigh rising from the ground. We’ve loads, retailers can explore the use of renew- also used them to build temporary outdoor able energy or purchase offsets, Stein notes. dog washing stations,” she says. Another option, where possible, is renting 5 REPAIR PROPERTY elements, adds Baker. “Renting is a fantastic TO MAKE IT RE-RENTABLE. alternative to buying. Many users get a par- Much like a trade show hall, the space tial benefit of one item.” housing a pop-up needs to remain move-in ©2012 Mark©2012 A Steele ready, notes David Jaacks, senior vice pres- Photo: ident of design and engineering at G3K Jo Rossman, LEED AP Concealed strip LEDs directed at the graphic ID+C, GPAP surfaces draw the eye, enabling this custom Displays in North Springfield, Vt. Repairs to is manager fixture to tell the story of the Jack Daniels the property that address safety and munic- of sustainability and Sinatra Select at the McCarren International ipal concerns will allow the space itself to designer programs for Airport in Las Vegas. be reusable. the Association for Retail Environments.

56 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_54-56_greenNotes_final2.indd 56 2/26/14 4:48 AM BUILDING THE FUTURE OF RETAIL DESIGN

The Planning and Visual Education Partnership (PAVE) is the educational foundation for the retail environments industry. It helps to grow a future talent pool and foster professional development in retail design and planning and visual merchandising by: • awakening students to available industry careers • providing real-world projects for collegiate curriculum • encouraging budding talent • supporting robust collegiate design programs • recognizing young leaders • linking job candidates to industry partners

2013 PAVE Student Design Competition Winners: Top Photo L-R: Quianna Teixeira, Jennifer Bukovec, and Rachel McGarry Bottom Photo L-R: Jaemin Song, Lauren Ferrell, and Gabrielle Enzweiler

During 2013 PAVE awarded over $75,000 Help grow the future of retail design to students and educational institutions. • Join a PAVE Committee Programs include two design competitions • Offer an internship with worldwide participation, scholarships, • Fund a single or multi-year scholarship for students • Make a donation to PAVE design school grants, an internship • Purchase a table for the PAVE Gala or sponsor a student to attend program, seminars, and a professional • Sponsor PAVE’s Student Design Competition or PAVE the Way 3D Design Challenge recognition program.

PAVE is a 501(c)(3) educational foundation administered by • For more information visit www.paveinfo.org. 4651 Sheridan St., Suite 470, Hollywood, FL 33021 • 954-241-4834 • fax 954-893-8375 • [email protected] • www.paveinfo.org

RE_PAVE_Ad_2-7-14.indd 1 2/10/14 10:59 PM A.R.E. welcomes new members

Acme Scenic & Display D-FORM-A LLC www.fairmontfixtures.com Kin-Lai Store Fixtures Ltd. Portland, Ore. New York PROVIDING: Retail store xtures Toronto 503-335-1400, Fax: 503-335-0515 212-687-4890 416-798-2888, Fax: 416-798-3888 www.acmescenic.com www.d-form-a.com FC Meyer Packaging www.kinlai.ca Norwalk, Conn. PROVIDING: Distributor of metal and wood Alliance Franchise Brands D.B. Imports Ltd. 203-847-8500, Fax: 203-849-9177 merchandising xtures/store equipment with Signs & Graphics Division Los Angeles www.fcmeyerpackaging.com more than 60,000-square-foot warehouse in Toronto, a relatively central location to serve Columbia, Md. 818-362-2455, Fax: 818-362-2623 www.dbimports.com from the east to the west coasts of Canada; 410-312-3600, Fax: 443-393-7437 Firefly Store Solutions ability to service U.S. market from China PROVIDING: Wooden display xtures www.alliancefranchisebrands.com Greensboro, N.C. ­factory directly PROVIDING: Marketing and visual commu- 336-299-3422, Fax: 336-854-3309 nications through more than 600 locations Danken Inc. www.fireflystoresolutions.com Kraido in the U.S., Canada, and U.K. The company’s Pensacola, Fla. PROVIDING: Display racks, mannequins, San Francisco Sign & Graphics Division, headquartered in ­jersey forms, display tables, glass units, 850-484-3225, Fax: 850-484-3228 510-932-4995 Columbia, Md., is comprised of Image360, www.dankeninc.com ­jewelry displays, hangers, showcases, Signs By Tomorrow, and Signs Now brands of www.kraido.com PROVIDING: Arti cial Christmas displays, ­perimeter hardware, slatwall, gridwall, sign and graphics communications providers. PROVIDING: Branded environments and ­seasonal items, orals, and props hat and belt displays, promotional products, Its Marketing & Print Division, headquartered cardholders, shelving, bags, boxes, giftwrap, ­customer experiences that are strategic, in Plymouth, Mich., is comprised of Allegra, innovative, and practical DecoHome China Co. Ltd. and gondolas American Speedy Printing, Insty-Prints, SERVING: Gift, jewelry, clothing, sporting Speedy Printing, and Zippy Print brands Changning District, Shanghai, China goods, shoe, discount, department, and Lab Designs Laminate of marketing, printing, mailing, and web 862152305570, Fax: 862152305581 book stores; institutions, schools, resorts, Mount Airy, N.C. ­services providers and non-pro t organizations 336-429-4114, Fax: 336-429-4098 Design Compendium www.labdesignlaminate.com Art Addiction Brooklyn, N.Y. Gibson Holders New York 718-499-7722, Fax: 718-499-0740 Eugene, Ore. Lauren Plastics 212-956-0805, Fax: 212-956-0796 www.designcompendium.com 541-342-7265, Fax: 541-342-7357 Spring Lake, Minn. www.artaddictioninc.com PROVIDING: Design and manufacture of www.gibsonholders.com 877-528-7369, Fax: 330-339-1515 ­interior and exterior holiday decorations; PROVIDING: Manufacturer of adjustable www.laurenplastics.com Blue Ocean Traders thematic showroom renovations, and ­display stands monthly window programs Louisville, Ky. SERVING: Fixture display, retailers Let’s Gel Inc. 502-637-1840, Fax: 502-637-1841 Display Products Austin, Texas www.blueoceantraders.com Glass Slate Digital 512-628-1742, Fax: 512-692-2662 Los Angeles Canal Fulton, Ohio www.gelpro.com 323-526-2446, Fax: 323-268-8262 BTD Wood Powder Coating 330-284-3321 PROVIDING: Life-enhancing comfort ooring www.displayproductsonline.com Brainerd, Minn. www.glassslatedigital.com solutions; innovative anti-fatigue comfort 218-828-4144, Fax: 218-828-4113 mats for businesses and homes, engineered www.btdwoodpowdercoating.com Enlighten Illumination Global Displays to reduce the fatigue of all standing workers; PROVIDING: Full-service fabricator of CNC- Weston, Fla. Exclusive Agent for Qing Yi Metal NewLife™ Eco-Pro Anti-Fatigue Mats, ergo- nomically designed to provide a balance of machined MDF components that are then 954-699-7464, Fax: 419-730-5087 Products Co., Ltd., A Member of finished in the company’s t.fusion™ wood www.enlightendisplay.com premium comfort and optimal support; pro- powder coating; seamless edge detail, 3D the Green Guard Group prietary Cellulon™ polyurethane technology contouring, cutouts, an unlimited color pallet Environmental Lights Gravette, Ark. stands up to the tough demands of commer- 479-366-6556 cial environments while providing lasting including metallics, wide ranges of glosses San Diego www.global-displays.com comfort; manufactured in the U.S., this eco- and textures; CARB Phase II compliant, 619-213-9496, Fax: 707-281-0567 SFI Certi ed core, FSC and NAUF/NAF friendly line of anti-fatigue mats is certi ed www.environmentallights.com PROVIDING: OEM manufacturing (complete MDF ­available; FSC COC Certi ed items or components), store xtures, by the National Floor Safety Institute for its PROVIDING: Specialized LED lighting solu- P-O-P displays high-traction bottom surface tions, including a broad spectrum of LED Burdifilek SERVING: Retail, grocers, manufacturing, strip light, rope lighting, pixel control light- ­hospitality, health care Toronto ing, DMX snd RGB controllers, and other LED Global Sourcing 416-703-4334, Fax: 416-703-8383 lighting solutions for retail and other creative & Support Services Ltd. www.burdifilek.com fabrication designs Cincinnati Mannington Commercial SERVING: Retail environments, display, 513-602-8050 Calhoun, Ga. Changshu Fa Dong ­fixture, scenic, studio, retail brands, retail www.gsss.biz 706-602-6263, Fax: 706-602-6280 Plastic Co. Ltd. designers www.manningtoncommercial.com Changshu, Jiangsu, China Hanger Corp. 8651252438915 Extra Plastic Canoga Park, Calif. Marketing Solutions Chicago Fax: 8651252430889 Florham Park, N.J. 818-888-9990, Fax: 818-888-2817 973-845-9730, Fax: 973-845-9727 www.hangercorp.com 312-932-9090 www.marketingsolutions.com Color Reflections Las Vegas www.extra-plastic.com PROVIDING: Custom acrylic and wood Las Vegas PROVIDING: Biodegradable bags for retail ­hangers for visual and store displays; and industrial use; courier, bank and coin, Matrix Merchandising 702-262-9300, Fax: 702-262-2088 ­available in men’s, women’s, and children’s and tamper-evident bags sizes; ocked, PMS colors, and logoed Goulds, Fla. www.crvegas.com SERVING: Banks and other retailers SERVING: Retailers 321-368-7640, Fax: 256-270-4461 PROVIDING: Global sourcing and support www.matrixmerchandising.com ­services; large-format printing services, trade show graphics printing and custom fabrica- Fairmont Designs Infinity Retail Services PROVIDING: In-store merchandising services tion services, as well as custom installation, Retail Fixtures Turtle Lake, Wis. across a broad variety of retail types and promotional products, display hardware, San Diego 715-220-4625 settings and shipping and distribution. 858-999-4577 www.infinityretailservices.com

58 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_58-59_members_final.indd 58 2/25/14 11:27 PM 50 Years of Excellence with A.R.E. 50 Years of Excellence with A.R.E.

40 Years of Excellence with A.R.E. 50 Years of Excellence with A.R.E. 40 Years of Excellence with A.R.E.

MBS Standoffs Radiant Products Years of Excellence with A.R.E. Tampa, Fla. St. Louis 30 Years CONGRATULATIONSof Excellence with A.R.E. to40 A.R.E. Members Years of Excellence with A.R.E. 813-938-6025, Fax: 813-425-9007 636-225-3555, Fax: 636-225-3503 reaching the following membership30 milestones: www.mbs-standoffs.com www.radiantproducts.com PROVIDING: Design, engineer, and manufac- ThorcoYears Industries of Excellence LLC with A.R.E. Nemo Tile Co. ture stock and custom displays and xtures 20 Years of Excellence with A.R.E. 30 Lamar,Years Mo. of Excellence with A.R.E. New York including P-O-P merchandisers, shoe racks, 20 benches, risers, freestanding oor and wall Bruewer Woodwork www.thorco.com 212-505-0009 Manufacturing Co. Cleves, Ohio www.nemotile.com fixtures, mobile displays, folding tables, and accessory displays; systems from concept to www.bruewerwoodwork.comYears of Excellence with A.R.E. 20 Years of Excellence with A.R.E. completion 10 Octopus Products Ltd. 10 Years of Excellence with A.R.E. SERVING: Department, discount, shoe, sport- Toronto Nicewood Enterprises Inc. ing goods, apparel, pet supply, and grocery Williamsburg, Va. Acrylic Design Associates 877-628-6526, Fax: 416-531-3254 stores; mass merchandisers, factory outlets, Minneapolis www.davidnicebuilders.comYears of Excellence with A.R.E. Years of Excellence with A.R.E. www.octopusproducts.com and other retailers; entertainment chains, 5 10 www.acrylicdesign.comYears of Excellence with A.R.E. shoe manufacturers, and OEMs 5 Paragon Solutions Inc. OCTANORM USA Inc. Fort Worth, Texas Lithia Springs, Ga. Repath Industries Ltd. Years of Excellence with A.R.E. 817-927-7171, Fax: 817-927-8131 Toronto www.octanormusa.com 5 www.paragon4design.com 416-255-7128, Fax: 416-255-7138 Pinnacle Woodwork Inc. PROVIDING: Design and consulting services www.repathindustries.com Pipp Mobile Storage Systems Germantown, Wis. to the convenience store and truck-stop Walker, Mich. www.pinnaclewoodworkinc.com industry. Since 1986, Paragon has worked Shop Design Inc. www.pippmobile.com closely with independent retailers, large Duluth, Ga. chain operators, and other specialty retail- Tandus Centiva Florence, Ala. 770-840-7100, Fax: 888-475-0255 ers to provide customized design solutions Rose Displays Ltd. Salem, Mass. www.shopdesigninc.com www.centiva.com focused on pro t maximization. Services www.rosedisplays.com include site analysis, development and ­master planning, site design, complete store SIPAC design, foodservice consultation, equipment Sunrise, Fla. speci cation, vendor coordination, market- 954-748-4470, Fax: 954-748-4472 SERVING: Specialty retailers, designers, hos- ing/branding campaigns, custom graphic www.sipacbag.com Suzhou Qiaotai Commercial Equipment Co. Ltd. pitality, advertising, brand management, design, and business/ nancial consultation PROVIDING: Manufacturer and importer and foodservice industries of exible packaging and paper shopping Suzhou, China 8651252437888 PGM Pro Inc. bags, boxes (Simplex and rigid set-up boxes), VI Lighting Technology Co. Ltd. other specialty packaging including tins, www.gzxinlan.com Baldwin Park, Calif. Long Gang District, China 626-338-1990, Fax: 626-338-1995 rigid specialty packaging (PP, PVC, and soft poly vinyl), non-woven, and woven lami- Symmetry 86075566800787, www.pgmdressform.com Fax: 86075589258176 nated bags Chicago www.vilighting.net.cn Phillips Collection 773-645-0502, Fax: 773-862-6252 Skyframe & Displays www.symmetryshowroom.com High Point, N.C. Visual Magnetics 336-882-7400, Fax: 336-882-7405 Hillside, N.J. 908-354-5656, Fax: 908-354-0303 TDS Factory SA de CV Mendon, Mass. www.phillipscollection.com 508-381-2400, Fax: 508-381-2401 www.skyframe.com San Mateo Atenco, Mexico PROVIDING: Phillips Collection aims to de ne www.visualmagnetics.com global style for the contemporary market; 11527282840273, PROVIDING: Patented large-scale graphics the company discovers designs, designers, Smart Step Fax: 11527282840273 system that matches magnetic-receptive and artists from all reaches of the globe, Therapeutic Flooring www.tds-box.com technologies with print media empower- then matches them with a wide range Troy, Mich. ing brands to create in-store experiences of production resources developed over 866-624-5700, Fax: 248-740-1672 Teamwork Labor Services that can be effortlessly updated; the Visual decades of world travel; fresh ideas to the www.smartstepflooring.com South Easton, Mass. Magnetics Graphic System® features Micro- consumer, ltered through a sense of what PROVIDING: Premium anti-fatigue mat Iron® MagnaMedia® printable lms to pro- the market demands; products, from vases 774-568-5363, Fax: 774-568-5364 duce photo-quality graphics that enable to furniture, are born from striking combi- SERVING: Retailers, government, hotels, www.teamwork-inc.com motels, restaurants, beauty salons and design exibility and allow for multilayering nations of ­un­expected materials, with a spas, schools, manufacturers, commercial of graphic panels; MagnaMedia works on all designer’s eye Touchpoint Complete Solutions environments printing platforms and is easy to install while Celina, Ohio giving a professionally mounted appearance; Platform Media 310-589-2696 SO Showcases rolls for savings in shipping; fully recyclable New York www.touchpointworldwide.com Newmarket, Ontario, Canada 212-330-7515, Fax: 212-330-7516 Work Market www.platformmediany.com 905-895-3232, Fax: 905-895-3237 Trumari LLC www.soshowcases.com New York Seattle 646-588-4596 PROVIDING: Aluminum and glass display 425-227-0400, Fax: 425-227-0197 POWERGEAR Inc. cases, specializing in freestanding counter www.workmarket.com www.trumari.com Dublin, Ohio and tower displays, revolving displays, PROVIDING: On-site, local freelancers; 614-886-7908 and display boxes to complement existing PROVIDING: Lama advanced foldable display the company helps service organizations millwork system; using an exclusive structural technol- find local skilled labor to manage short-term ogy, the displays unfold easily and correctly Prismaflex Inc. SERVING: Department, optical, antique, ­projects at retail locations deploy in seconds; extremely lightweight museum, gift, and jewelry stores Mississauga, Ontario, Canada and sustainable; ship at to save on freight 905-279-9793, Fax: 905-279-1330 costs; customization options Zagwear Inc. Solais Lighting Orangeburg, N.Y. ProSigns A division of TUUCI 845-398-9500, Fax: 845-398-0303 www.zagwear.com Downingtown, Pa. PowerSecure International Miami 610-518-5881, Fax: 610-518-5244 Stamford, Conn. 305-634-5116, Fax: 305-634-5119 www.prosign.net 203-683-6222, Fax: 888-232-1086 www.tuuci.com PROVIDING: Manufacture and install all www.solais.com PROVIDING: Outdoor advertising shade types of signage; interior and exterior equipment

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mar14_58-59_members_final.indd 59 2/25/14 11:27 PM business briefs

ACQUISITIONS Cincinnati-based KDM P.O.P. Solutions Group acquired a 40,000-square-foot, full-­service print production facility in Cleve­ land. The acquisition adds four large-format litho presses, capable of producing point-of-purchase materials up to 54 by 78 inches, to the company’s offset printing solutions. The new location special- izes in printing on plastics, in-house finishing, kit-packing, and delivering customized P-O-P materials to retail markets, including consumer packaged goods, quick-serve restaurants, beverage companies, convenience stores, and aftermarket automotive retailers. B+N Industries Inc., based in Burlingame, Calif., received a Best of the Year award for its “Flat Stacked Wood” The location will keep its current pattern from Interior Design magazine in the category of infused veneer panels. The architectural panels are location, structure, and 20 employ- created using a process that infuses B+N’s imagery into various wood species. In the winning example, the ees. The acquisition is one of five illusion of a collage of pieces of reclaimed wood was infused into what is actually a flat cherry veneer panel. company acquisitions made by KDM in the past seven years, giving the company a physical footprint in elements. Stiles has long been to the many retail clients based in demonstrate advanced technology Cincinnati, Nashville, Atlanta, and a distributor and service partner the city. The address is 44 W. 28th in digital media and digital inter­ Cleveland. of Homag’s. Peter Kleinschmidt, Street, 16th Floor, New York, NY, active solutions. With the growth who headed Stiles for 39 years, is 10001; 614-469-1001. of the new facility, the company Flakeboard America Ltd., a U.S. retiring from active business, but plans to employ 10 to 12 additional subsidiary of Arauco, has agreed to will remain a member of Stiles’ Dayton, Ohio-based STRATACACHE, personnel in 2014 in Australia. buy the western U.S. panel assets supervisory board. The company a provider of scalable, high-­ of SierraPine, a California limited will continue to trade as Stiles performance digital signage, St. Louis-based idX Corp., a manu- partnership, consisting of two parti- Machinery Inc. HOMAG expects content distribution, and enterprise facturer of consumer environ- cleboard plants located in California the acquisition to provide a more video acceleration technologies, ments, continues to expand its and Oregon and an MDF plant in direct link to ­customers in the U.S. is expanding its Asia-Pacific oper- presence in Asia, opening a project Oregon. Upon completion of the ations with the opening of a new management office in Shanghai acquisition, the Arauco plants in NEW FACILITIES/EXPANSIONS service office complex in South and announcing management North America will have an installed Columbus, Ohio-based design firm Australia. The new office will serve promotions. panel capacity of 2 billion square Chute Gerdeman has opened an as a service center for the compa- Jeff Ouyang, who joined idX in feet, adding to the capacity of the office in New York City. Co-Chairmen ny’s digital merchandising, digital 2011 as vice president of business composite panel plants that Arauco Elle Chute and Denny Gerdeman will signage, and digital inter­active development for Asia-Pacific, holds in Brazil, Argentina, and Chile. split their time between the compa- ­technology business units, as well has been promoted to managing ny’s Columbus, Ohio, headquarters as the newly acquired ­gaming director for the idX Asian divisions. Stiles, the Grand Rapids, Mich.- and the New York City office, work- product lines. Assuming overall responsibility for based machinery supplier, has ing alongside the New York-based Overseeing the region will be all operations and business devel- been acquired by HOMAG Group AG, team. The New York CG office offers STRATACACHE’s Australian director, opment in Asia, Ouyang will split his based in Schopfloch, Germany, and retail experience design, retail David Goss, along with the new time between the Shanghai office a manufacturer of machinery for the analytics, retail innovation con- vice president, Manish Kumar. and idX’s wholly owned manufac- woodworking and wood materials sulting, visual merchandising, and The new service complex in­ turing facility in Wujiang City. Scott processing industry, including cab- architectural implementation. It also cludes a state-of-the-art demo lab Lewis was named vice president inetry, furniture, and construction positions Chute Gerdeman closer where STRATACACHE media players of operations for idX China, and

60 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_60-61_bizBriefs_final2.indd 60 2/26/14 4:48 AM will be the day-to-day operations Inc. FFR Merchandising (formerly ­primary focus will be to expand war, Mochel served as manager of leader in Wujiang. Lewis joined idX FFR-DSI and Fasteners for Retail) and strengthen the company’s several store fixture manufacturing in 1990 as plant/operations man- will continue to provide Total Retail OEM customer base while providing companies, ultimately starting his ager in Louisville, Ky., and moved Solutions® for in-store merchan­ additional support to its distribution own business in Santa Rosa, Calif., to China in 2008 to help develop dising as a designer, marketer, network in the eastern U.S. in 1973, which he operated until his idX’s import supply chain partners. and value-added supplier of retail retirement in 1985. He is survived by John Egan is now director of project merchandising, loss prevention, FRCH Design Worldwide added four children, seven grandchildren, management for idX China and will and operational efficiency solutions. five new staff members to its and seven great-grandchildren. work with project teams from the The company’s name change is Cincinnati-based team. Mike Juras Wujiang facility. Dave Markland the next step in that evolution, returns to FRCH as a freelance AWARDS has been named senior account reflecting FFR’s broad capabilities in graphic designer in the retail DCI-Artform, a global shopper executive Asia Pacific. Based out providing solutions for in-store mer- and mixed-use studio. Johannes and retail merchandising activation of the Shanghai office, Markland chandising. The rebranding includes Kolshorn joins the company as a company based in Milwaukee, won works closely with the Wujiang a new website URL, www.FFR.com. freelance architect in the hospitality Folio’s 2013 Gold Eddie Award for facility to direct manufacturing studio. Russell Miller rejoins FRCH editorial excellence in its “Farm to efforts, as well as ensuring success- PEOPLE as a senior architect in the retail Table” article in the spring issue of ful installations in the Asian market. ATI Decorative Laminates and mixed-use studio. Jason Drive magazine, the Subaru owner’s The company is also in the announced several position changes Reverman joins FRCH as the magazine from Subaru of America process of restructuring its wholly at the company’s Greensboro, N.C., ­company’s accounting manager. Inc. Folio, the magazine publishing owned manufacturing facility in headquarters. Vern Combrink Gwen Schott joins the company industry’s association, annually Wujiang. The address for the new was promoted to vice president of full-time as an interior designer presents Eddie and Ozzie Awards idX Shanghai office is: Room 805, 4F, sales, responsible for direction and in the hospitality studio. to recognize the best editorial and May Fair Tower, 83 Fumin Road, Jing management of sales and business publication designs in consumer, An District, Shanghai, China, 200040. development for both foreign Advanced Cabinet Systems (ACS), business-to-business, regional, and domestic markets, as well as a casework manufacturer based and association magazines. ANNOUNCEMENTS managing the company’s customer in Marian, Ind., added two key Twinsburg, Ohio-based FFR-DSI Inc. service department and working personnel. David Fryman is now B+N Industries Inc., based in is rebranding as FFR Merchandising directly with key domestic accounts. responsible for casework sales in Burlingame, Calif., received a Combrink was ATI’s export sales Indiana and project management. Best of the Year award for its director. Charles Matthews is now Kyle Cain joins the company as “Flat Stacked Wood” pattern, from export sales director, responsible a casework engineer. Interior Design magazine in the for overseeing all international sales ­category of infused veneer panels. and operations. Jeannette Luc joins Frank Mayer and Associates, the ATI team in the role of corporate based in Grafton, Wis., named Miami-based Coverings ETC was talent officer, managing the design Steve Langsdale account executive. named Interior Innovation Award- and implementation of human He has over 20 years of experience Winner 2013 by the German Design resource programs and processes. in creative retail merchandising Council for the company’s Bio-Glass and will be based in the company’s in Topaz Blue. Designed by Ofer Modern Woodcrafts, based Cincinnati office. Mizrahi, Bio-Glass also received an in Plainville, Conn., named Pat Interior Innovation Award 2014 in Kirkpatrick director of business IN MEMORIAM the wall, floor, and ceiling prod- development, responsible for clients Norman W. Mochel, 93, a past ucts category. All of the Bio-Glass across various industry sectors of president of A.R.E. (when it was colors are made from 100 percent DCI-Artform, a global shopper and retail, institutional, corporate, and known as the National Association post-consumer recycled glass. No retail merchandising activation hospitality. Kirkpatrick has more of Store Fixture Manufacturers), died colorants, epoxies, or resins are company based in Milwaukee, than 15 years of experience in the in December. He served as presi- added during the manufactur- won Folio’s 2013 Gold Eddie retail store fixture industry. dent of the association from 1964 ing process. The winning product Award for editorial excellence in to 1965. Mochel was a graduate was recognized at IMM Cologne – its “Farm to Table” article in the Louisville, Ky.-based Rev-A-Shelf of the University of Pittsburgh and International Furnishings Show in spring issue of Drive magazine, LLC hired Tom Atkins as eastern later a CPT in the Army Air Corps January. the Subaru owner’s magazine. lighting business manager. His during World War II. Following the

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mar14_60-61_bizBriefs_final2.indd 61 2/26/14 4:48 AM Ad Index SELL IT IN THE GALLERY! Call Susan Kimelman, COMPANY PAGE COMPANY PAGE COMPANY PAGE 954-241-4812. Abet Laminati ...... 25 DVUV LLC ...... 39 Reeve Store Equipment Co. . . . C2 www.abetlaminati.com www.dvuv.com www.reeveco.com A&C Plastics ...... IN8a/b Elevations Inc...... C3 Rose Displays ...... 41 Retail Environments magazine (ISSN 1521- www.acplasticsinc.com www.elevations.com www.rosedisplays.com 9666) is published eight times yearly by Alcoa ...... 55 Extrude-A-Trim . . . . cover tip IN Southern Imperial Inc...... C4 the Association for Retail Environments, www.kawneerandreynobondretail.com www.extrude-a-trim.com www.southernimperial.com 4651 Sheridan St., Suite 470, Hollywood, FL 33021. The statements and opinions American Music Environments . . 16 Flexecution ...... 17 Stiles Machinery Inc...... IN3 expressed herein are those of the authors www.amemusic.com www.flexecutioninc.com www.stilesmachinery.com and do not ­necessarily ­represent the views Architectural Systems ...... 24 Frank Mayer ...... 23 Suddath Global Logistics . . . . 15 of Retail Environments magazine, A.R.E., or www.archsystems.com www.frankmayer.com www.suddathlogistics.com the publishing office. Likewise, the appear- AWG Logistics ...... 33 Global Visual Group: Almax • Tiger Drylac Powder Coatings . . 21 ance of advertisements does not constitute www.atlaslogistics.com Lifestyle•Trimco•Viaggio . . . . 1 www.tiger-coatings.us an endorsement. Axis Global Logistics ...... 50 www.lfs-trimco.com Trion ...... 29 Copyright ©2014 by the Association for www.axisg.com Intelligent Loss Prevention . . band www.triononline.com Retail Environments. All rights reserved. No www.intelligentlossprevention.com part of this magazine may be reproduced Brown Wood Inc...... in7 Visual Citi ...... 3 in part, or in whole, without the express www.brownwoodinc.com JPMA Global Inc ...... 9 www.visualciti.com ­written consent of Retail Environments mag- Champion Logistics ...... 43 www.jpmaglobal.com Wind Mill Slatwall Products . . . . 7 azine. For reprint information, contact Retail www.champlog.com McNichols ...... 24 www.windmillslatwall.com Environments magazine, 4651 Sheridan St., Combination Door Co ...... 22 www.mcnichols.com Suite 470, Hollywood, FL 33021; 954-893- Retail Environments Advertising Policy www.combinationdoor.com Miller Zell ...... 13 7300, fax 954-893-7500. Retail Environments magazine welcomes advertising Commercial Decor Group Inc . . . . 51 www.millerzell.com from any company that wishes to reach the magazine’s Publishing offices: 4651 Sheridan St., Suite target market of retailers, store design firms, store fix- 470, Holly­wood, FL 33021, 954-893-7300. www.commercialdecorgroup.com Omnova Solutions ...... 37 ture suppliers and other providers of products and ser- Crown Metal ...... 31 www.omnova.com vices for retail environments. POSTMASTER: Send address changes www.crownmetal.com Panel Processing ...... 4 The Association for Retail Environments reserves the to Retail Environments magazine, 4651 right to refuse advertising at its discretion. The Adver­ Sheridan St., Suite 470, Hollywood, FL 33021. Dillmeier Glass Co ...... 11 www.panel.com tisers Index is published as an addi­tional service. The publisher assumes no responsi­­bility for omissions or www.dillmeierglass.com RCS Innovations ...... 5 errors. For information about obtaining ­charter status, Canada Post: Publications Mail Agreement­ www.rcsinnovations.com call Susan Kimelman, 954-241-4812. #40612608. Canada Returns to be sent to IMEX Global Solutions, LLC, P.O. Box 25542, Bold indicates A.R.E. charter advertisers. London, ON N6C 6B2

mar14_62-63_gallery_adIndex_final.indd 62 2/26/14 4:49 AM Gallery

A.R.E. MISSION The association’s purpose is to raise the professional, ethical and educational standards of the retail envionments industry, and to promote the value of members’ products and services to its customers.

See us at GlobalShop Booth SFS 835.

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Retail Brings Visibility vide up to the minute inventory availability for customers as they more effectively connect the to the Internet of Things digital to the physical and employ insights to improve their operations. IF THE BUZZ COMING OUT of the National Retail Federation’s “Big Show” in January is any SHELF REPLENISHMENT indication, the timeline is advancing for the The connection of devices, processes, and peo- Internet of Things (IoT), and society is poised ple makes possible innovations like smart to reap the benefits of visionary technology. shelves that can signal when they are getting As Bill Wasik, a senior editor of Wired, put it in empty, trigger restocking at the store level, RON BOWERS a May 2013 article, “In our houses, cars, and and communicate back through the supply senior vice president of factories, we’re surrounded by tiny, intelligent chain. Fewer out-of-stocks mean more satisfied business development devices that capture data about how we live and customers. what we do. Now they are beginning to talk to FRANK MAYER AND one another. Soon we’ll be able to choreograph ASSOCIATES INC. CUSTOMER ENGAGEMENT them to respond to our needs, solve our prob- Grafton, Wis. Beacons that recognize the presence of mobile lems, even save our lives.” operating systems will usher in more finely tar- When considering the list of places where geted proximity marketing inside stores. Some devices will talk to each other for the better- retailers that have customer data tied to mobile ment of our experience, we must include retail. apps are already doing this at the store level. Through our involvement with the Internet of “We know that In the Internet of Things, newer Apple and Things product displays for some early entrants, retailers will Android devices using Bluetooth Low Energy we know that retailers will play a key role in can intercept messages from beacons at the making the possibilities of the IoT evident to play a key role aisle or shelf level. Retailers must experiment consumers. Retail product displays will educate and learn as they go from generalized to cus- us about the hubs and apps available to control in making the tomized messaging, but when married with devices like thermostats, locks, and light bulbs possibilities of customer data and the requisite permission, with our phones—and, of course, the smart they can deliver highly relevant messages and devices we can purchase and control. They will the Internet offers that may help forge closer relationships also sell us biofeedback devices that help us of Things with customers. Indeed, about half of online track our fitness and other kinds of wearables. consumers say they are comfortable revealing Estimates on tracking the explosion of the evident to personal information if they get customized Internet of Things vary widely. ABI Research offers and rewards in return. projects more than 30 billion devices worldwide consumers.” will be wirelessly connected to the Internet by THE EVOLUTION OF CONNECTIVITY 2020, while analysts for Morgan Stanley predict There were some technical conversations at the number will be 75 billion. NRF by people who have built their careers Initially consumers may be focused in on what it means to con- in the era of connectivity that went something like this: We are trol devices in their homes or on their bodies. Increasingly they will evolving from a time where the phone serves as the storehouse for reap the value that the IoT can bring to shopping, where devices myriad apps to one where the phone becomes, as mobile CEO Gary communicating with each other will make operations more effi- Schwartz phrased it, “an intelligent server interacting with the cient and in-store communications more personally relevant. world of wireless signals” based on consumer preference. Following are a few of the more noticeable benefits we expect. The Internet of Things is poised to touch society on many levels from personal satisfaction and efficiencies to revenue improve- INVENTORY VISIBILITY ments for businesses to real wealth creation. The tracking and more effective deployment of inventory has value that is highly visible to consumers since item location and avail- Ron Bowers is senior vice president of business development for ability have a direct impact on the ability to complete a purchase. Frank Mayer and Associates Inc., based in Grafton, Wis. Contact him A study by WD Partners presented at NRF revealed that 79 percent at 800-225-3987, or e-mail [email protected]. See more of of respondents felt “instant ownership” was the most appealing his thoughts at FMA’s blog, www.frankmayer.com/blog/. attribute of any retailer. Retailers will increasingly be able to pro-

64 | RETAIL ENVIRONMENTS march.2014 www.retailenvironments.org

mar14_64_commentary_final2.indd 64 2/25/14 11:27 PM elevations inc. © 2014 Elevations Inc. © 2014 Elevations

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