2021 SPONSORSHIP PROSPECTUS

PRESENTED BY SEPTEMBER 21 – 22, 2021 DENVER, COLORADO1 NO OTHER EVENT CAN MATCH THE BENEFITS THAT IRDC DELIVERS. 3 INTERACTIVE SESSIONS Guests and sponsors experience IRDC together in a casual, relaxed environment centered around retail dialogue and activities. You’ll enjoy plenty of opportunities for connections and fun to take place— including the wildly popular Iron Merchant Challenge. IT’S TIME TO GET OUT FROM 3 ENDLESS NETWORKING BEHIND OUR SCREENS! MOMENTS The retail design community needs to come together now more Naturally occurring networking with than ever to Rethink Retail! Whether it’s gaining inspiration from power influencers easily happens over breakfast, at lunchtime roundtables, each other and examining how we’re innovating and adapting or off-site receptions, and our planned learning how to discover opportunities in the new retail landscape Retail Inspiration Walking Tour. IRDC will keep you one step ahead to continuously delivering a su- 3 ACCESS perior experience at retail. At the end of it all, you’ll leave Denver with new business relationships, increased awareness, new friends Enjoy two productive days with key decision makers from top retail , design agencies and and memories, and the entire database architectural firms – all industry leaders who specify millions of dollars in visual of registrants. and store design products.

2 SEPTEMBER 21 – 22, 2021 DENVER, COLORADO irdconline.com VMSD’S PREMIER EDUCATION AND NETWORKING EVENT IN RETAIL DESIGN 3 YEAR AFTER YEAR, IRDC ATTRACTS THE WHO’S WHO OF RETAIL Senior- , architects, store planners and visual merchandisers—all searching for ideas and solutions for reimagining in-store experiences. 4751%% RETAILERS 45% CONTRACT 4%8% OTHER department store, general ad agencies, DESIGN/SPECIFIERS Justice (Ascena) Karena Reusser THE TILE SHOP SHOE CARNIVAL merchandise/discount, specialty store planning//retail firms, onsultants,c Pep Boys Kenneth Cole apparel, specialty nonapparel, educators Nordstrom Old Navy White House Black Market , environmental graphic SIGNET JEWELERS QDOBA Mexican Eats Kilwins Chocolates specialty foods/supermarkets design/, general Shoppers Drug Mart Burton Snowboards Sephora Bass Pro Shops Pacific Sunwear Pandora Jewelry Nike contractor/construction Levi Strauss Browns Shoes Roche Bros. Supermarkets Saks Fifth Avenue Samsung Electronics The Children’s Place SunTrust Timbuk2 HMSHost Tire Discounters

BANK OF AMERICA DAVID’s TEA Sprint Nebraska Furniture Mart Tweenbrands Vera Bradley TIMBERLAND PIRCH Cadillac Fairview Macy’s TJX COMPANIES CVS/Caremark Darden, Inc. Wegmans Food Markets Wells Fargo

Canada Goose

Sherwin-Williams CB2 / Crate & Barrel BOSE Corporation Boston Properties The North Face Estee Lauder SoulCycle Starbucks Coffee Company Steve Madden Unibail Rodamco Westfield Rack Room Shoes CROCS GUESS Charming Charlie

Chico’s FAS Chico’s Companies Lowe’s TUMI Coffee Bean & Tea Leaf Nothing Bundt Cakes Nu Skin SSP America Google Chuck & Don’s SKECHERS CAPITAL ONE Container Store Jack in the Box Eddie Bauer Freshii Polaris Industries Inc. Staples Bohme Apple Publix Super Markets, Inc. Sony 75% 85% Work in Dermalogica SPORTS UPPER-LEVEL the headquarters Albertsons Bath & Body Works Retail Oakley Office Max DECISION or main office of the organization MAKERS president, vp, owner, H-E-B Grocery Haverty Furniture Haverty Levin Furniture Levin principal, director, FOSSIL manager Coppel Group Rockport The Worldwide Wolverine AVEDA Corporation AVEDA

Overland Sheepskin Krispy Kreme Doughnuts Chicken Church’s Birks Group Era Cap REI Cadillac AT&T Mobility Wendy’s

GAP Bicycle Trek Allbirds Aer Rianta International Aer Kit and Ace Duluth Trading Dunkin’ Brands/ Baskin-Robbins Dunkin’ Brands/ Duluth Trading Floor & Decor Ann Taylor BonLook Microsoft The Fresh Market

Coach ALDO Group Carter’s OshKosh American Girl Alex and Ani Louis Vuitton La-Z-Boy Lancome TAUBMAN COMPANY Amazon Bauer Hockey Kroger McDonald’s Meijer Inc. 30% Spend over 56% Spend 66% Hallmark Cards Harley-Davidson PACCAR Parts Russe Charlotte $5 million annually $1 million or more Have 51 or Group Main Food Georgia LEGO La Maison Simons Luxottica Retail design/visual and annually on design/ more store Liverpool Ariat GENERAL GROWTH PROPERTIES T-Mobile display purchases visual and display locations Loblaw purchases Izod Retail Izod Nautica Abercrombie & Fitch Ashley Stewart ASICS America The Fresh Market IKEA Foodland *reflects 2018 IRDC statistics Company Honest The Indochino Haggar Clothing Company COSMETICS FACED TOO Ashley Furniture Ashley Tenn Farmers Cooperative Tommy Bahama Shoes John Fluevog

Hillberg & Berk Hillberg Home Depot The Hudson’s Bay Company Lucky Brand Jeans WALMART Associated Grocers

Giant Tiger Stores Godiva Chocolatier, Inc. Chocolatier, Godiva Stores Giant Tiger Kirkland’s Lululemon Athletica Belk Dept. Stores Benjamin Moore & Co. Best Buy Marriott International Supervalu Eyemart Express FGL Sports Ltd. TARGET CORPORATION SOFT SURROUNDINGS LUSH Cosmetics Wild Birds Unlimited 4 SEPTEMBER 21 – 22, 2021 DENVER, COLORADO irdconline.com Red Wing Shoes Reitmans Canada LTD Finish Line VINO VOLO WALGREENS Helzberg Diamonds Helzberg America Delhaize Kohl’s Company Hershey The Bloomingdale’s The Body Shop Procter & Gamble Psycho Bunny PRELIMINARY SCHEDULE

TUESDAY, SEPTEMBER 21

7:00 AM – 7:00 PM...... Conference Registration

8:00 AM – 9:00 AM...... Networking Breakfast JOIN THE MOST CREATIVE MINDS IN RETAIL IN 9:00 AM – 9:45 AM...... General Session ONE OF AMERICA’S MOST PROGRESSIVE CITIES 10:00 AM – 10:45 AM...... Breakout 12:00 PM – 1:30 PM...... Networking Roundtable Lunch

The Mile High City is like no other – inspirational sights and attractions. 1:45 PM – 2:45 PM...... General Session where urban sophistication meets Step outside and amble down outdoor adventure. Where 300 days the 16th Street Mall, a mile-long 3:00 PM – 5:00 PM...... Retail Inspiration Self-Guided Tours of sunshine, a thriving cultural scene, pedestrian promenade designed 6:00 PM – 8:00 PM...... Iron Merchant Challenge + Reception diverse neighborhoods and natural by famed architect I.M. Pei, and beauty combine for the world’s most conveniently located just outside the WEDNESDAY, SEPTEMBER 22 spectacular playground. Sheraton, IRDC’s host hotel. Here you’ll find outdoor cafés, a plethora 7:00 AM – 5:00 PM...... Conference Registration IRDC’s 2021 agenda has dedicated of indie stores and an expansive time to explore and discover 8:00 AM – 10:00 AM...... Retailer / Sponsor Case Study Breakfast range of dining establishments. 10:15 AM – 11:00 AM...... General Session Or venture to Larimer Square, where you’ll find Victorian buildings that 11:15 AM – 12:00 PM...... Breakout Sessions house a variety of specialty shops 12:00 PM – 1:30 PM...... Networking Roundtable Lunch with VMSD Awards offering lines straight off the runways. And don’t miss one 1:45 PM – 2:45 PM...... Interactive Workshops of Denver’s most iconic landmarks, expansive range of indie stores and 2:45 PM – 3:45 PM...... Breakout Sessions Denver Union Station, located in the captivating boutiques. heart of downtown. This renovated 4:00 PM – 5:00 PM...... Keynote + Closing Remarks 1914 Beaux-Arts train station is home Make plans now to join us as 6:00 PM – 8:00 PM...... Closing Reception to chef-owned restaurants and bars, a sponsor – and spend two boutique shops, and the historic productive days in this fascinating Crawford Hotel. Plus, you’ll find city with hundreds of retail design unique pockets of retail throughout professionals, as we explore the Denver, thanks to an abundance of impact of retail convergence in the diverse neighborhoods filled with an new decade.

6 SEPTEMBER 21 – 22, 2021 DENVER, COLORADO irdconline.com 7 MEET OUR ADVISORY BOARD & CONNECT IN DENVER OVER 2 MILLION IMPRESSIONS Your brand will receive tremendous exposure to an elite retail audience.

Your brand will receive maximum exposure during the months leading up to IRDC via a robust marketing plan that taps all VMSD’s channels.

Plus two productive days in Denver surrounded by retail design’s elite—without the need for an expensive booth.

RETAILERS HAK KIM JULIANA STRIEFF AMANDA MCALLISTER EXPOSURE IN EVERY ISSUE DIANE ARCHIBALD Director of Construction and VP, Design & Construction Creative Director VP Store Design & Development Store Management Blaze Pizza ChangeUp OF MAGAZINE Reitmans The Estée Lauder Cos. Inc. VMSD SAMAR YOUNES MATT MICHALUK BEVAN BLOEMENDAAL SHARON LESSARD VP, Creative Director Creative Director 49,000+ readers VP Global Environments Senior Director, Global Store Showfields Fitch and Creative Services Design & Development | Under DANIEL MONTAÑO Timberland Armour DESIGN / INDUSTRY Partner and Design Principal CONSULTANTS DANNY BODDY PAUL LOUX Little JOE BAER EMAIL PROMOTIONS Senior VP – Retail VP, Store Design and Co-Founder, CEO & MJ MUNSELL Soft Surroundings Experience | Ulta Beauty CreativeDirector Principal, 44,000+ VMSD newsletter list RON BRUNETTE KEVIN MANION ZenGenius Retail Market Leader Chief of Design & Branding VP Branded Environments MG2 TOM BEEBE Kilwins Chocolate Franchise Inc. Leader | Wells Fargo Creative Consultant, Stylist, JOE NEVIN TIM COX DAVID MEYER Window Wizard Senior VP, Development VMSD PULSE NEWSLETTER Director, Creative Services Lead | Target Tom Beebe Big Red Rooster Publix Super Markets DAVID MILNE PETER DIXON ROBYN NOVAK 40,000+ subscribers MATT DAVISON Director of Global Shop Design Senior Partner, Creative VP Creative Managing Director SVP Store Planning & Design | Krispy Kreme Director | Prophet | FRCH Nelson Saks Fifth Avenue JOHN MIOLOGOS BRIAN DYCHES KEVIN O’DONNELL STEVEN DERWOED Sr. Director, Store Director | Corbis Founder PRESS COVERAGE IN VMSD VP, Global Design Development | Walgreens Thread Collaborative ERIC FEIGENBAUM The Wendy’s Company PEDRO MOTTA President | Embrace Design LEE PETERSON LINDA FARGO Senior Manager, Creative EVP, Thought Leadership JOANNE HEALY Senior VP, Fashion Director Visual Experience & Marketing EVP & Chief Strategy Officer SOCIAL MEDIA and Store Presentation Kate Spade WD Partners JGA Bergdorf Goodman regular posts on JOSE PADRON JIM SCARPONE JAY HIGHLAND TRACEY FINGER Design Lead - The Hershey Director – Retail Chief Creative Officer Sr. Manager Retail Creative Experience | The Hershey Co. Shawmut Design and     Chute Gerdeman Apple Inc. Construction MARTIN PEREZ MIRANDA JOAN INSEL JASON FLOYD Construction and Planning BRIAN SHAFLEY Vice President Sr. Director, Retail Experience Director | Liverpool Consumer Experience CallisonRTKL irdconline.com | vmsd.com Adidas Department Stores Consultant KATHLEEN JORDAN MURF HALL GABRIELLE ROSI ELEANOR SMITH Principal | Gensler Director of Design Planning, Store Senior Design Coordinator Retail Consultant former Design | Nordstrom Whole Foods | Market DAVID KEPRON VP, Owner | NXTLVL Experience Bloomingdale’s BETH HARLOR KEVIN RUEHLE Design Regional Sr. Director, Architecture, RANDALL STONE Bayer & Prototype KRAIG KESSEL Founder EXCLUSIVE SPONSOR OPPORTUNITY Design | Walmart Co-Founder ’mãz llc FOR DESIGN FIRMS JACK HRUSKA Consistent brand exposure to Kraido Executive VP, AMANDA SARVER TODD TAYLOR a highly qualified group of top Creative Services Bloomingdale’s Senior Interior Designer ERIC KUHN VP, Client Services Interested in hosting a social event outside of the IRDC program The Kroger Co. Design Practice Leader, ACS Atlanta retailers, leading design firms and JEFFREY KEY schedule? Contact Murray Kasmenn to discuss ideas for a party/ Associate | Bergmeyer Fixture Design Manager - HARRY STEEN ADRIAN WILSON consumer products manufacturers. dinner/reception activity or event. It’s the perfect opportunity to Store Planning & Design Creative Director BESS LISCIO Owner, Photographer meet and mingle with today’s key decision makers Lowe’s Companies Inc. UNFI Director, Retail Strategy Adrian Wilson Photography GH+A

8 SEPTEMBER 21 – 22, 2021 DENVER, COLORADO irdconline.com VMSD’S PREMIER EDUCATION AND NETWORKING EVENT IN RETAIL DESIGN 9 SPONSORSHIP LEVELS & BENEFITS PRESENTING DIAMOND EMERALD SUPPORTING*

COMPLIMENTARY CONFERENCE REGISTRATIONS 4 3 2 1 1 general session or SPEAKER INTRODUCTION Opening keynote intro, welcome all attendees 1 or 2 breakout sessions, as program allows OPENING SESSION SPONSOR SPOTLIGHT X X X X SPONSORSHIP OF IRON MERCHANT CHALLENGE COCKTAIL PARTY X X X MODERATE ROUNDTABLE DISCUSSIONS 2 topics 1 topic 1 topic PRESENT CASE STUDY BREAKFAST Case Study Presented in Exclusive Time Slot X CLOSING PARTY X X MODERATE ROUNDTABLE DISCUSSIONS 2 topics 1 topic 1 topic COLLATERAL ON ON-SITE LITERATURE TABLE X X X LOGO ON ON-SITE SIGNAGE Most prominent X X X ON-SITE SPONSOR BENEFITS ATTENDEE LIST WITH CONTACT INFORMATION X X X PARTICIPATION IN THE STAY CONNECTED PROGRAM X X X X

RECOGNITION IN VMSD ADS AND PROMOTIONAL MATERIALS X X X X

1/4-PAGE SPOTLIGHT AD IN JULY/AUGUST VMSD X X X AD IN SPECIAL SEPTEMBER VMSD/IRDC DIGITAL SUPPLEMENT 2-page spread 2-page spread Full-page 1/4-page VMSD ONE FULL-PAGE AD IN VMSD MAGAZINE X (BONUS: in addition to any exisiting plan)

RECOGNITION IN IRDC NEWSBRIEF (May-October) X X X SENT TO MORE THAN 3,000 RETAIL DESIGN PROFESSIONALS X

RECOGNITION IN IRDC-FOCUSED EMAILS SENT TO THE VMSD AUDIENCE X X X X

LOGO WITH LINK ON IRDCONLINE.COM X X X X

MEDIUM RECTANGLE (300 x 250 pixels) POSITION IN VMSD RETAIL PULSE 2 1

SPONSOR PROFILE PAGE ON IRDCONLINE .COM (includes a product image with contact info and optional email links to reps X X X attending IRDC)

VMSD WEBSITE: IRDC WELCOME AD WITH SPONSORS X X X

VMSD.COM AND IRDCONLINE.COM SOCIAL MEDIA ADS/MENTIONS X X

ENHANCED LISTING X

FEATURED LISTING X X X

APP BANNER AD X X MOBILE ON-SITE PUSH NOTIFICATIONS X X

ADD’L ADDITIONAL REGISTRATIONS $1,195 EACH X X X

$22,900 $15,900 $11,900 $5,900 LIMITED AVAILABILITY + MINIMUM $21,000 VMSD LIMITED AVAILABILITY + MINIMUM $16,000 VMSD LIMITED AVAILABILITY + MINIMUM $6,500 ONE SPONSORSHIP AVAILABLE *Supporting Level is limited to a first-time sponsorship and is a one-time introductory opportunity. BRAND ANNUAL BUY REQUIREMENT BRAND ANNUAL BUY REQUIREMENT VMSDBRAND ANNUAL BUY REQUIREMENT

10 SEPTEMBER 21 – 22, 2021 DENVER, COLORADO irdconline.com VMSD’S PREMIER EDUCATION AND NETWORKING EVENT IN RETAIL DESIGN 11 LEARN MORE ABOUT SPONSORING IRDC

IRDC SPONSORSHIP OPPORTUNITIES

MURRAY KASMENN VP, Group Brand Director - Publisher P: 770.578.2577 IRDC is a unique opportunity to build your F: 513.744.6910 brand. Join us in Denver where power- E: [email protected] ful content and influential leaders will join together in an inspirational city and in an intimate setting to Rethink Retail! Guests will leave IRDC with a new energy, motivated and armed with contacts and ideas to take back to their teams. IRDC PROGRAM DEVELOPMENT

JENNIFER ACEVEDO “Multiple points of contact provide an opportunity to Editor-in-Chief/Associate Publisher, VMSD magazine build relationships vs the trade show shop talk.” & IRDC Conference Chair 513.263.9337 — SCOTT PARIZEK, Principal, Cubic Visual Systems P: E: [email protected]

CARLY HAGEDON Managing Editor “It was a great experience overall and a real value to see VMSD magazine the perspective of the industry as a whole.” P: 513.263.9323 E: [email protected] — ED MURPHY, Design Project Manager, Design Fabrications

IRDC OPERATIONS

BEV YUELLIG “Attendance and participation at IRDC helps level set the Event Operations Director base for future retail design and trends that are applicable SmartWork Media to our business.” P: 513.263.9315 — BUDDY MAYO, Sr. Vice President, AGI E: [email protected]

LAURA GAY Events Manager SmartWork Media NO RISK GUARANTEE: If the pandemic causes Colorado, P: 513.263.9346 Denver, or the Sheraton to place restrictions on indoor E: [email protected] gatherings where we find it necessary to cancel IRDC 2021, you will receive a full refund of your sponsorship amount CHRISTINE YANCEY paid or a credit towards VMSD marketing—no strings Marketing Manager, Content Studio attached. Your health and safety are our number one SmartWork Media priority. P: 859-394-3893 E: [email protected]