Retail 2 | Gensler | Retail

Gensler believes in the power of Redefining design to positively affect people, organizations and communities on what’s many different levels. Our philosophy centers on redefining possible what’s possible, through design that’s inspirational as well as performance-driven, and founded in the specific vision and aspirations of each client. Power of Design Narrative Revised 03.21.06

Gensler believes in the power of design to positively affect people and organizations on many different levels. Our design philosophy is similarly multi-layered, with each piece complementing and supporting each other.

We believe in design that inspires and design that performs. It inspires with great stories that grab your heart and your mind, with big ideas that make the everyday amazing. This inspirational nature isn’t purely artistic; it’s built on the specific vision and aspirations of each individual client, and is built with the intelligence of our incredible people and our experience around the globe.

Merging the magical with the practical means that inspiration and performance are grounded in core requirements for ethical, community-minded practice and consistently excellent process and delivery that build trust and confidence in the quality of not just our ideas, but the results we create. The Power of Design

Ethical Practice Sustainable A green strategy in every project.

Community Invested where we live and work.

Human Passion Conviction to make a difference. Experiential Design Imaginative Tells an exciting story.

Inspiring Makes a deep emotional impact.

Innovative A big design idea that makes the ordinary extraordinary. The Power Excellent Delivery of Design Collaborative Integrates disciplines, explores options.

Superb execution Balances design, technical, and management.

Deep resources Organized to deliver in multiple disciplines. Thoughtful Impact High Performance Enhances our clients’ enterprises.

Client-Driven Designed for a unique client: you. exp Global Intelligence Informed by experience from around the world.

Our People Gensler’s talented staff offers a wealth of specialized knowledge across a wide breadth of industry sector coverage. Through our practice areas, we deliver specific building and project types that meet our clients’ needs around the world.

Our collaborative, integrated approach blends the diverse knowledge of these specialties to explore new possibilities and give clients competitive edge through fresh ideas. 6 | Gensler | Retail 7 | Gensler | Retail

Practice overview Retail Airports + Transportation

Retail Services VM+SD ranks Gensler as one of the top five global retail Design Services design firms, and we’ve been the industry’s preferred design Prototype Store Design partner for over three decades. Retail Architecture

We offer integrated services ranging from brand and graphic Store Planning + Test Fits design, retail design, to retail architecture—tailored to the Fixture Design exact needs of our clients. We know how to bridge between Trade Show Booth Design customer-focused research and its application to store Kiosk Design design, and we understand how design can enhance the Merchandising customer experience to support our clients’ merchandising goals. Identity Development In-Store Brand Communications Our store planning and roll-out teams are active today from Point of Purchase Communications East Asia to Western Europe. We operate effectively as true Print Communications virtual teams, implementing projects on a cross-office basis or in tandem with client/consultant partners. We’ve never Naming + Copywriting hesitated to put people on the ground for our clients, or Package Design to set up field offices to support them in new cities. As the Signage + Wayfinding partners of some of the world’s leading retailers, we are the Web Site Development benchmark for fast, effective, seamless delivery.

Implementation Services As retail architects, our experience ranges from fashion boutiques to auto dealerships, retail banking to toy stores, Roll-Out Architectural Services hospitality to showrooms, and urban retail centers to town Roll-Out Process Development center developments. In addition, we have provided global Program Management Services retail rollout services for leading companies in North and Design Guidelines South America, Australia, Asia, the Middle East, and Europe. Prototype Standards Construction Documentation Construction Administration Fabrication Coordination 8 | Gensler | Retail 9 | Gensler | Retail

prAna Tradeshow Booth

Multiple Locations

Services provided prAna, a yoga and climbing apparel designer/manufacturer Trade Show Booth Design with a deep sense of responsibility to nature, the Earth and Fixture Design sustainability, took a risk on redefining the tradeshow exhibit Merchandising experience. Gensler led prAna down a path that straddles a Fabrication Coordination fine line between the organic and the sophisticated. Using prAna’s tagline, “Born from the Experience,” as inspiration Gensler created an environment that understands the company’s mission and uses recycled and natural materials to display the products inspired from world travels and curiosity.

Gensler used readily available knotted hemp rope as walls to surround the booth and provide a semi-permeable glimpse into the space while providing a sense of calm and quiet inside. The designers went so far as to block out the sodium vapor lighting hanging above the booth to soften interior light. The booth entrance sidewall is actually a 40-foot shipping container split in half. It serves as a background for a display platform and as a perch for the company’s cause partners to present their programs.

prAna’s point of view is embedded in unexpected places, for example, paper maché mannequins are covered in prAna messages, while plywood planes are covered in takeaway collateral organized like bee swarms. Pinwheel clusters provide stages for the clothing collections, and allow them to present to 300 exhibit attendees at one time. The materials palette emphasizes protection of natural resources over recycled content;the palette minimizes the amount of additive materials and focuses on raw materials for the finishes. This straightforward approach to materials compliments prAna’s commitment to the environment.

With a presentation design three times the size of their previous booth, prAna’s presence at this summer’s Outdoor Retail tradeshow catapulted them to the forefront amongst the industry’s most established brands. Gensler’s bold design embodied prAna’s philosophy while enabling their entire apparel line to be displayed in a true expression of the brand. 10 | Gensler | Retail 11 | Gensler | Retail

prAna Retail Stores

Multiple Locations, USA 6,000 avg. sf

Services provided prAna, a leading active lifestyle apparel manufacturer opened Fixture Design its first retail stores in Boulder, CO and Santa Clara, CA in Prototype Design 2007. Now, their customers -- performance, outdoor and Interior Architecture active lifestyle consumers -- will be able to experience the full breadth of the prAna brand in a dynamic and collaborative retail environment.

Gensler and prAna developed a store concept prototype that shares the brand story, engages consumers and demonstrates the company’s commitment to innovation and sustainability.

Well-known for its natural beauty, outdoor recreation, diverse businesses and commitment to sustainable living, Boulder, Colorado is the ideal location for prAna’s first flagship store. Located on Pearl Street, a pedestrian-friendly and vibrant retail area in the historic district of Boulder, the store features approximately 3,200 square feet of selling space and a 2,800 square foot showroom.

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REI

Boulder, Colorado, USA 42,000 sf

Round Rock, Texas, USA 32,700 sf

Services provided The new Gensler-designed prototype store for Recreational Architectural Design (including store front) Equipment, Inc. (REI), is designed to serve as a working Interior Architectural Design laboratory to analyze the performance of green building Building Renovation features and new retail concepts. The store’s design also Signage and Environmental Graphics incorporates an elevated community center that is the focal LEED Coordination Services point of the store. The 42,000-square-foot store, a renovation Fixture Design and expansion of the store’s existing Boulder location, is designed to meet the U.S. Green Building Council’s LEED Gold LEED Gold Certified standards. Additionally, the store is part of REI’s involvement in the LEED for Retail pilot program.

The overall design scheme is meant to be reminiscent of nature, and is reflected in the exterior architecture and interior design elements. The store’s façade incorporates visual cues of earthen strata, thick forest canopies, and a towering pinnacle.

REI’s commitment to reduce its environmental footprint is translated through the store design in the use of green materials and building techniques including an aggressive daylight harvesting system that will reduce the store’s energy consumption and allow for more natural daylight in to the store. By utilizing Solatubes, throughout the store, and a centrally located glass atrium skylight the building will save approximately 20% in its energy costs, the annual equivalent of powering up to three houses. Additionally, the building captures the sun’s energy to power the store through technology called building integrated photovoltaics (BIPV)., a first of its kind in a retail environment. Other sustainable highlights include floors, perimeter walls, fixtures, displays, benches, and tabletops made of green materials such as bamboo, recycled rubber, and cork.

Emphasizing an enhanced shopping experience, Gensler researched REI customers and strived to create a welcoming experience for the range of store customers – from REI co-op members to first-time visitors. New fixtures, custom-designed by Gensler, efficiently display and store the vast array of merchandise that REI carries. In addition, new signage and way-finding systems ease navigation throughout the store. 14 | Gensler | Retail 15 | Gensler | Retail

nau

Multiple Locations nationwide

Services provided nau, launched online in January 2007, is a green activewear Store Planning and Test Fits company whose design philosophy promotes beauty, Building Renovation performance and sustainability. nau is a company dedicated to Roll-Out Architectural Services positive change by adhering to the highest performance Roll-Out Process Development standards in everything they do: product creation, production, Construction Documentation labor practices, environmental stewardship and philanthropy. Construction Administration Nau feels that companies should have broader goals than simply generating profit, and that belief is reflected by their aspiration to be not “just another outdoor retailer.” Drawing from their philosophy on positive change, nau plans to reinvent the shopping experience through the launch of “Webfronts,” where customers can place orders at in-store kiosks and have them shipped to their home from a centralized warehouse. Webfronts reduce each store’s size and operating costs by minimizing the amount of in-store product line and back-of-house storage, and conserves energy.

Gensler worked as architect of record with nau and the design firm SkyLab to roll-out a prototype design that reflects nau’s mission and achieves their goal of creating a sustainable retail concept using a prefabricated kit-of-parts with reusable fixtures. The solution was a prefabricated, component-based environment with fully reusable fixtures that are built off-site, shipped in a flat pack, and assembled on-site in the existing store shell. Natural shapes and modern materials inspired the design and finishes palette. nau’s commitment to sustainable practices is evident though the use of energy-efficient lighting, reclaimed timber and recycled leather in combination with the modular construction technique. nau opted for a simple and minimalist boutique aesthetic to emphasize their product offering. 16 | Gensler | Retail 17 | Gensler | Retail

Deegie’s Carma

Kansas City, Kansas, USA

Services provided Gensler created a flagship retail space for Deegie’s Carma in Retail Prototype Store Design Kansas City as a place for young shoppers to find inspiration Rollout Structure Development and fashion enlightenment. Combining the best elements of a Environmental Graphic Design designer boutique and a department store, the 12,000 sf retail space is conceived as a gathering place, where customers can have an experience that goes far beyond shopping. “Exclusivity for All,” the brand’s cheeky motto, expresses the Deegie’s Carma inclusive attitude and contrasts with the haute exclusivity typical of the fashion world. Sales staff function as “stylists” to help shoppers discover and achieve their own personal, polished look that is on trend without being trendy.

Gensler worked with the client to develop the brand concept, including the name and identity, as well as the design concept for the prototype store, which is geared toward shoppers ages 18-28 with a sophisticated fashion sensibility.

“We are revolutionizing the retail shopping experience,” explains John Wilson, president and CEO, Three Wildcats, LLC. 18 | Gensler | Retail

Green as a design standard

After years of thinking “we can’t” about sustainable design, Tier 1. Basic Practice Smart, cost-neutral choices that Gensler corporations, retailers, universities, government entities and implements on every project. many others are now saying “we can’t not” develop sustainable, high performance buildings and interior facilities Tier 2. Good Practice (potentially LEED Certified) These that demand less from our natural environment. practices are a step beyond basic practice and require slightly more client investment. As the designers of the first large-scale U.S. office building to use an under-floor air supply system, Gensler is a long-time Tier 3. Best Practice (potentially LEED Silver or Gold) For the proponent of sustainable design. After 20+ years, we know client expressing a strong commitment to sustainability, these that a sustainable approach to design doesn’t just preserve strategies may result in higher first costs related to improved our natural resources, but produces the business results that lifecycle operation costs. Our process involves cost-benefit matter for our clients: reduced energy and operating costs, analysis to assist in this decision making. improved image and marketing advantages, and enhanced workplace performance and quality of life. Tier 4. Transformational Practice (potentially LEED Platinum) These strategies may change the rules of the game With more than 900 LEED-accredited professionals firmwide– in both the built environment and business ecosystems. The more than any other U.S. design firm–we’ve got the people higher first cost of this approach yields significant gains in and the know-how to employ effective, client-specific reduced lifecycle costs, energy use, and brand/PR advantages. sustainable strategies. In recognition of our commitment to These strategies represent a high level of partnership between sustainable design and green building principles, Gensler Gensler and clients, and will result in the client forging new received a Leadership Award in Organizational Excellence ground towards sustainability. from the USGBC in 2006. Every project Is unique and so the use of the Four Tiers differs How do we help you get there? Gensler’s “Four Tiers” for each client. Understanding the goals of the project early in sustainable design tools are performance-based design and the process is essential to strategy selection. Strategies with process approaches that we created to help guide clients higher first costs may result in a higher ROI for our clients, toward higher-performance projects with long lasting while others may have value in the form of brand equity or economic value and minimized environmental impact. public relations attention. 19 | Gensler | Retail

Benefits of sustainable design

A sustainably designed building produces immediate and Costs of Sustainable Design lasting benefits that are economic, behavioral, and Every building design must balance the costs to build, operate, environmental. For example, a building with displacement maintain, and replace or dispose, over the life of the (underfloor) ventilation has a lower operating cost, improves institution. Some (but not all) sustainable design the health of the occupants, and demands less energy from strategies increase the construction cost, and all of them the grid than a conventional design. An interior designed typically reduce operating costs. Over the life cycle, the with low-VOC and low emitting materials, access to natural balance can lead to dramatic results, especially when the cost light and views can improve occupant productivity, health, of salaries is included. Each project must find its own balance, and sense of well-being and does not typically add cost to the and our experience has helped many of our clients to choose project. Recyclable materials can cost less to install, improve cost-effective sustainable strategies that yield real financial the quality of indoor air, and reduce the amount of pollutants rewards. released into the earth’s atmosphere. Many sustainable design strategies can have significant collateral benefits: A Sustainable Design Approach For us, the creation of a sustainable design begins with • Site planning that protects existing assets and reduces programming, and is part of the decision process at each automobile use can also create useful outdoor spaces. phase of design and construction. The environmental goals • Building systems that optimize energy use can provide defined in programming are restated, measured, and refined as individuals with greater personal control of temperature and new consultants, contractors, building maintenance personnel daylight indoors. and users enter the process. By taking an integrated, whole- • Renewable energy sources that reduce operating costs can systems approach to the design process, the team can significantly enhance energy flexibility, and increase the real maximize the potential benefits and minimize any added costs. value of built assets. This attention to environmental issues is carried through to • Construction materials that conserve resources can also the building commissioning process and final occupancy, to create higher indoor air quality, resulting in healthier and ensure that the building operates in a way to realize the more productive occupants, and reduced liability for owners. original design. 20 | Gensler | Retail

About Gensler Gensler is a global architecture, design, and planning firm with 32 locations and over 2,200 professionals in Asia, UK, and the Americas. The firm has active clients in virtually every industry and delivers projects as large as a city and as small as a task light for an individual’s desk. 21 | Gensler | Retail Abu Dhabi Los Angeles Atlanta Minneapolis Austin Morristown Baltimore New York Beijing Newport Beach Boston Phoenix Charlotte San Diego Chicago San Francisco Dallas San Jose Denver San José, CR Detroit San Ramon Dubai Seattle Houston Shanghai La Crosse Tampa Las Vegas Tokyo London Washington DC

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