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A Teaching Innovation on Retail Environmental Design for Consumers with Disabilities
A Teaching Innovation on Retail Environmental Design for Consumers with Disabilities Meng-Hsien (Jenny) Lin, William J. Jones, and Akshaya Vijayalakshmi Purpose of Study: A teaching innovation that bridges the gap identified in current retailing textbooks, which pay minimal attention to serving consumers with disabilities in the marketplace, is proposed and assessed. This retail class project considers not only the legal and profit benefits for the firm, but also the inclusion and sense of normalcy for a consumer from a societal marketing perspective. Method/Design and Sample: Forty-one students working on the retail project were invited to participate in a pre- and post- test survey that investigates 1) their knowledge of disability regulations and accommodations required of retail outlets and 2) the usefulness of the project in advancing their careers and academic learning. In addition to the use of a “cognitive walkthrough” method of data collection for the class project, students were introduced to the concepts and model of servicescape and consumer normalcy in preparation for the project. Results: Results indicated that learning objectives were met and student expectations were achieved through the implementation of the retail project. Value to Marketing Educators: The implications of considering consumers with disabilities in retail environmental design includes: the physical needs of adapting to consumers with disabilities and the psychological need of consumers wanting to be included and perceived as “normal.” The innovation extends students’ learning about consumers with disabilities while reinforcing traditional retail concepts, such as store layout, visual merchandising, consumer behavior, and the notion of a servicescape. The project is adaptable to various marketing courses. -
Retail Design Process
The course of a holistic spatial / physical retail design elements lay-out / routing sight-lines / focus points product placement / VM process ANALYSIS interior & exterior shell communication furniture in-store communication organisational & logo DEVELOPMENT corporate identity operational external communication elements digital content development service KEY: - sketches personel - 2D & plans of all the distribution/logistics critical assessment of - capacity / product placement touchpoints check-out process the retailer brief - wireframes (web, mobile, etc.) Retail - levels of communication digital & Design - 3D & renderings Lab tool - Kapferer - brand prism - material board technological brand experience - brand moodboard elements design language - models / rapid prototyping storytelling - brand pyramid website / webshop - virtual technology payment system functional components data-technology sensory elements offer communication methods practical tool identity products & services personality characteristics brand values VM & presentation “status quo” direct competitors tone of voice - trendwatchers - sense matrix image / visual identity start-ups - design guidelines intermediate history offer retail-, and - retail safari step & consumer trends - magazines / academic - Osterwalder staff service literature operational - benchmarking bussiness model BRAND needs unexpected - SWOT-analysis conceptbook component factor - Porter (5 forces model) brand manual next step...? - positioning diagram organisation IN-STORE how to create staff difference, -
Spring 2021 January 11 to April 29
Study Abroad Spring January 11 2021 to April 29 elisava.net Academic offer 6 ECTS credits per subject /45 hours Design contexts. Culture, history, art and architecture (Mandatory Track A) This course relates different branches of human and its relationship with the social context knowledge like architecture, design, sociology, from a critical and innovative point of view. history and intending to develop a cognitive The course takes advantage of the extensive map of the world. The course analyses the resources of Barcelona, complementing the basic theories and practices of art, architecture classes with visits to the city’s museums and design from the industrial revolution to such as MNAC (National Museum of Art of the present day and discusses their social Catalonia), MACBA (Museum of Contemporary and cultural impact. Taking Barcelona as a Art of Barcelona), Joan Miró Foundation and case study, the course will provide the student the Picasso Museum, emblematic buildings by with analytical and discursive tools in order to Gaudi, Mies van der Rohe and other world-class develop a global understanding of the design architects, among others. Digital representation principles (Mandatory Track A) The capacity of communicating through and Adobe Illustrator offer as a powerful images and expressing the relevant aspects suite specifically conceived for design of a project, from the idea to the final professionals. Mandatory for participants proposal, is a fundamental aspect of design. to the Study Abroad programme without This course is aimed at providing students experience in digital representation and visual with representation concepts and techniques narrative, the course is also recommended for that are broadly applied in design fields. -
VISUAL MERCHANDISING More Than Just Selling Shoes Visual Merchandising
VISUAL MERCHANDISING More Than Just Selling Shoes Visual Merchandising More Than Just Selling Shoes Your brand is your promise to your customers and what differentiates you from the competition. Today, you face more competitors than ever . not just from the increasing number of other shoe brands, but also from new players entering the market based on their success selling apparel and outdoor equipment. Retail visual merchandising has never been more important to your marketing mix. It can help you make emotional and aspirational connections that will stand the test of time. 2 Visual Merchandising Trusted Advisor, Innovative Partner Leading athletic footwear brands trust Taylor Communications to tell the story of their brand through creative and innovative visual merchandising. We are passionate about our role in elevating our clients’ in-store brand message and reaching new heights of success. From strategy and design to technology and execution, we provide dynamic printing solutions and exceptional client service. 4 Visual Merchandising Powering Brands, Delivering Solutions Taylor is a global communication solutions provider, with powerful and innovative products, services and technologies that connect people to your brand. You’ll see our solutions in your mail box, email, in retail settings and on your mobile devices. We help companies like yours strengthen customer experience, enhance business efficiency and grow revenue. 6 Services Finishing Our full-service print finishing includes mounting, laminating, die and contour cutting, sewing and welding. The skillful execution of our professional craftsmen results in exquisite displays. Large/Small Format Printing Litho, screen, dye, sub, digital: We can handle it all. We can recommend the product, substrate and processes that will work best for any project — from short-run production to complex rollouts. -
Retail Design Guidelines V5
DRAFT Design and Development Controls - Interiors Part 3 V5 It’s part Retail Design Guidelines of our Monash Masterplan Buildings and Property Division I January 2018 Contents The Design and Development Part 1 - Overview Controls - Interiors is a Part 2 - Signage Palette document that is divided into Part 3 - Retail Design Guidelines standalone sections that at Part 4 - Retail Signage Guidelines each project stage - feasibility, briefing, procurement, construction, ongoing and operation and management - consulting designers can be referred to connect with Monash’s overarching ambitions and principles that promote and advise on good design. The four sections enable users to access the information contained in the document to suit their requirements. Smaller and/or less complex projects may only require information contained within the overview, and minimal sections, whilst larger and/or more complex projects may require referencing to the document in its entirety. It’s part Authors of our Monash Campus Design, Quality and Planing, Masterplan Buildings and Property Division, Monash University It’s part of our Monash Masterplan Design and Development Controls - Interiors | Overview Page 2 Preface Interior spaces are the fabric of Monash Sitting within the Buildings and University campus experiences. They Property Division of Monash provide environments for teaching, University the Campus Design, learning and engagement; and influence Quality and Planning(CDQP) team provides strategic people’s experiences of it’s campuses. guidance and advice to designers to affect the To ensure spatial “outcomes will be architecture and design of distinguished yet welcoming, internal and exterior spaces on Monash University campuses contemporary yet enduring, flexible yet in Australia. -
At APPLY.UNCG.EDU INTERIOR ARCHITECTURE
INTERIOR ARCHITECTURE Interior Architecture combines the fundamental interest in human- environmental relationships of interior design with study of interior products, building forms, and systems. The program uses the studio as a physical and intellectual place where students transform ideas into physical and virtual forms, objects, and spaces. Supplied with appropriate aas.uncg.edu facilities, tools, and equipment, students build what they design. Degree Outcomes Major • Employment with design firms specializing in interior design, Interior Architecture (BFA) architecture and related fields such as graphics, furniture, preservation, home furnishings, museums and exhibition, lighting, and more. • Graduate study at prominent national and international institutions. The Student Experience • A holistic, studio-based curriculum with individual workspace for students in a premier facility using state-of-the-art physical and digital technology. • Collaboration with various populations and user groups. Professional Contact experience and service to the community. Stoel Burrowes • Opportunities to study abroad at various locations and visit design Director of Undergraduate Studies centers around the country. [email protected] • Participate in the department’s Center for Community-Engaged Design, the N.C. Main Street program, student chapters of ASID and IIDA and other organizations and partners. • Development of professional skills through a required internship. Accolades & Accomplishments • Students earned first place in recent competitions including the Bernice Bienenstock Library Interior Design Competition; IIDA Carolinas Chapter Student Award; IIDA Student Design Charrette; Retail Design Institute International Student Design Competition; International VELUX Award Department of for Students of Architecture in the Americas; and Sherwin-Williams Interior Architecture Student Design Competition. iarc.uncg.edu • Assistant Professor Amanda Gale named among the 25 Most Admired 336.334.5320 Educators for 2017-18 by DesignIntelligence. -
The Strategic Evolution of Fashion Flagship Stores
International Journal of Business and Management; Vol. 14, No. 9; 2019 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education The Strategic Evolution of Fashion Flagship Stores Edoardo Sabbadin1 & Simone Aiolfi2 1 Professor of Marketing, Department of Economics, University of Parma, Italy 2 Adjunct Professor of Marketing, Department of Economics, University of Parma, Italy Correspondence: Prof. Simone Aiolfi, Department of Economics, University of Parma, Via J.F. Kennedy 6 – Parma - 43125, Italy. E-mail: [email protected] Received: May 14, 2019 Accepted: June 20, 2019 Online Published: August 5, 2019 doi:10.5539/ijbm.v14n9p123 URL: https://doi.org/10.5539/ijbm.v14n9p123 Abstract About thirty-five years ago the trend of investing in flagship stores in the fashion and luxury sectors started, and has not stopped even since the last economic crisis. Recently, flagship stores have expanded into new sectors. There is an increased interest in flagship stores; but until now, they have received little attention in academic research. Published papers are mainly related to the fields of luxury shopping and internationalization studies. Nowadays, the term “flagship store” is ambiguous; it has different meanings. A flagship brand store is, in general terms, the most important, expensive, and representative store of the brand. It has to show the full range of products and services offered. Usually it is the largest store, in the most prestigious location, and adopts original store design solutions; they offer new facilities, and a very high service level. Moreover, flagship designers are famous and prestigious architects; (“Signature” architects, or “Archistars”) and the aim is to create iconic buildings. -
Retail Design Rules & Guidelines
Retail Design Rules & Guidelines choosebrock.ca bacd.ca forsefield.com BETTER YOUR BUSINESS | Retail Design Rules & Guidelines Table of Contents 7. Good Visibility .......................................................... 5 Introduction ........................................................................ 1 8. Checkout ................................................................... 5 Retail Design & Foot Traffic Optimization ................. 1 Design in the Retail Space .............................................. 6 1. First Impressions ..................................................... 2 Brand Considerations ...................................................... 6 2. The Transition Zone ................................................ 2 Interior Design Elements ................................................ 6 3. Choose a Suitable Layout ...................................... 3 Accent Walls .................................................................. 7 4. Minimize Counters .................................................. 3 Create Windows ........................................................... 7 5. Beware the Butt-Brush! .......................................... 4 Think Vertical ................................................................ 7 6. Slow Them Down .................................................... 4 Lighting ......................................................................... 7 Introduction The ideas behind “Three Foot Marketing” provide a helpful introduction to the importance of store -
Visual Merchandising Displays' Effect on Consumers
International Business & Economics Research Journal – October 2013 Volume 12, Number 10 Visual Merchandising Displays’ Effect On Consumers: A Valuable Asset Or An Unnecessary Burden For Apparel Retailers Yolandé Hefer, University of South Africa, South Africa Michael. C. Cant, University of South Africa, South Africa ABSTRACT Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual merchandising displays (also known as feature areas where merchandise is presented) used in store. Much has been said about visual merchandising displays and the effect it has on consumer behaviour. The way products are displayed and promoted in apparel retail stores can have a vast impact on consumer responses and how much merchandise the retailer sells. The main research question explored the effect visual merchandising displays have on consumer behaviour. Explorative research was deemed to be the most appropriate for this study and qualitative data was collected. Focus groups were used to collect the first round of data, where after naïve sketches were used to support the findings. The focus groups and naïve sketches were analysed by means of thematic analysis. The findings indicated that the visual merchandising displays guide consumers in the direction of the products they are seeking and that it also guides their decisions. The participants agreed that their buying behaviour is influenced on a subconscious level, based on the eminence of the visual merchandising displays, as well as their personal preferences and gender. Keywords: Visual Merchandising Displays; Retail Industry; Apparel Retailers; Consumer Behaviour; Subliminal Influence; Gender INTRODUCTION question that apparel retailers often ask is whether the visual merchandising displays used in stores are beneficial for their customers. -
Canyon Charter Enforces Enrollment Rules
20 Pages Thursday, May 30, 2019 ◆ Pacific Palisades, California $1.50 Sunny Days Ahead After Memorial Day Rains Wildfire Safety Advisor By JAMES GAGE Reporter Shares Tips at PPCC Meeting fter a stormy Memorial Day weekend, sum- mer sun has finally arrived in Pacific Pali- By SARAH SHMERLING Asades. Weeks of overcast, gusty weather and tem- Editor-in-Chief peratures in the mid to low 60s are being cleared away by sunny, blue skies and temperatures with acific Palisades Community highs in the low to mid 70s. PCouncil Wildfire Safety Ad- Storms last week closed Los Angeles beaches visor Mariam Schulman shared up and down the coast from El Segundo to Mali- some good news and bad news bu, with rare displays of thunder and lightning on with the board at its most recent the afternoon of Wednesday, May 22, prompting meeting Thursday, May 23. lightning advisories and requests to shelter in- “When there is a wildfire, one doors from LA County Lifeguards. of the things that we know for a “We received .19 inches of rain on May 22,” fact now is there are not enough resident rain expert Craig Weston told the Palisa- resources,” Schulman warned. dian-Post. “We then received .03 inches on May “There aren’t enough fire engines, 26, bringing the May total to 1.60 inches and the there aren’t enough helicopters, yearly total to 25.15 inches, with totals running there aren’t enough planes. And from July 1, 2018 to June 30, 2019.” even if there were, there are areas “We are probably over the stormy weather,” that they cannot get to.” added meteorologist Jay Rosenthal. -
Slow Fashion + Retail Design: Designing Experiences to Influence Sustainable Consumers Behaviors
Slow Fashion + Retail Design: Designing experiences to influence sustainable consumers behaviors Rebekah L. Matheny The Ohio State University, USA [email protected] Abstract Driven by increased demands for ethical responsibility towards environmental and social sustainability by Millennials and GenZ, the design and purpose of apparel retail stores is transforming. These generations demand authentic and transparent retail storytelling to create a connection between their beliefs and the value they place on the products they purchase. Kate Fletcher, who introduced the concept of slow fashion, states: “Sustainable fashion is about a strong and nurturing relationship between consumer and producer” (Fletcher, 2008/2014). The retail store environment is a critical link in establishing this relationship. However, many slow fashion retailers lack elements within their store design to foster this relationship, missing an opportunity to communicate their sustainable story through the physical space where consumers experience fashion. Therefore, we must broaden slow fashion’s reach, extending into the design of the physical retail environment, and establishing slow retail experiences. Utilizing Fletcher and Grose’s principles of transforming slow fashion, this paper presents four slow fashion retail case studies, examining the spatial elements necessary to foster stronger relationships between consumer and producer. The case studies examine how retail store designs successfully apply design elements through physical, human, and digital touchpoints to use the store as an educator on sustainable apparel practices. Serving as guiding examples, these case studies illustrate how other sustainable fashion retailers can leverage storytelling elements within their own retail environments. Retailers and designers can use the examples presented to better connect, communicate, and educate their customers on their brand's core sustainable values to encourage changing behaviors. -
Erewhon Market Files Palisades Paperwork the Documents Confirm Plans to Expand to Pacific Palisades
22 Pages Thursday, March 14, 2019 ◆ Pacific Palisades, California $1.50 Parents’ Night Out Erewhon Market Files Palisades Paperwork The Documents Confirm Plans to Expand to Pacific Palisades By CHRISTIAN MONTERROSA Reporter umors turned into reality last Friday, March 8, after Tony RAntoci, owner of Erewhon Mar- kets, filed paperwork with the California Secretary of State for his latest expansion “Nowhere Pal- isades LLC”—all but confirming whispers that Vintage Grocers will be taken over six months after its grand opening. The filing follows the com- pany’s common practice of estab- lishing LLCs under the name “No- where” followed by the city where Erewhon Markets are opened shortly after, with “Nowhere Sil- ver Lake” being the most recent. But both Vintage Grocers and Parents of Marquez Charter Elementary School celebrate good cheer, food, dancing and Erewhon Market do not appear fundraising at the Friends of Marquez annual gala on Saturday, March 9, at The Buffalo Club ready to announce the decision, keeping employees in the dark in Santa Monica. For the full story and more photos, see Page 4. Rich Schmitt/Staff Photographer and declining multiple requests for comment. Several employees said they have not yet been notified of a change and had only heard rumors, as some expect they will have to Uptick in Stolen Vehicles reapply for their jobs. Tom Wong, chief financial of- Keys Found in All Eight Recovered Cars ficer for Erewhon Markets, did not deny the arrival of the popular or- By SARAH SHMERLING “If not, they move on the doesn’t work with Ford or Mer- ganic market to the Palisades, and Editor-in-Chief next car,” he said.