Retail 2 | Gensler | Retail Gensler believes in the power of Redefining design to positively affect people, organizations and communities on what’s many different levels. Our philosophy centers on redefining possible what’s possible, through design that’s inspirational as well as performance-driven, and founded in the specific vision and aspirations of each client. Power of Design Narrative Revised 03.21.06 Gensler believes in the power of design to positively affect people and organizations on many different levels. Our design philosophy is similarly multi-layered, with each piece complementing and supporting each other. We believe in design that inspires and design that performs. It inspires with great stories that grab your heart and your mind, with big ideas that make the everyday amazing. This inspirational nature isn’t purely artistic; it’s built on the specific vision and aspirations of each individual client, and is built with the intelligence of our incredible people and our experience around the globe. Merging the magical with the practical means that inspiration and performance are grounded in core requirements for ethical, community-minded practice and consistently excellent process and delivery that build trust and confidence in the quality of not just our ideas, but the results we create. The Power of Design Ethical Practice Sustainable A green strategy in every project. Community Invested where we live and work. Human Passion Conviction to make a difference. Experiential Design Imaginative Tells an exciting story. Inspiring Makes a deep emotional impact. Innovative A big design idea that makes the ordinary extraordinary. The Power Excellent Delivery of Design Collaborative Integrates disciplines, explores options. Superb execution Balances design, technical, and management. Deep resources Organized to deliver in multiple disciplines. Thoughtful Impact High Performance Enhances our clients’ enterprises. Client-Driven Designed for a unique client: you. exp Global Intelligence Informed by experience from around the world. Our People Gensler’s talented staff offers a wealth of specialized knowledge across a wide breadth of industry sector coverage. Through our practice areas, we deliver specific building and project types that meet our clients’ needs around the world. Our collaborative, integrated approach blends the diverse knowledge of these specialties to explore new possibilities and give clients competitive edge through fresh ideas. 6 | Gensler | Retail 7 | Gensler | Retail Practice overview Retail Airports + Transportation Retail Services VM+SD ranks Gensler as one of the top five global retail Design Services design firms, and we’ve been the industry’s preferred design Prototype Store Design partner for over three decades. Retail Architecture We offer integrated services ranging from brand and graphic Store Planning + Test Fits design, retail design, to retail architecture—tailored to the Fixture Design exact needs of our clients. We know how to bridge between Trade Show Booth Design customer-focused research and its application to store Kiosk Design design, and we understand how design can enhance the Merchandising customer experience to support our clients’ merchandising goals. Identity Development In-Store Brand Communications Our store planning and roll-out teams are active today from Point of Purchase Communications East Asia to Western Europe. We operate effectively as true Print Communications virtual teams, implementing projects on a cross-office basis or in tandem with client/consultant partners. We’ve never Naming + Copywriting hesitated to put people on the ground for our clients, or Package Design to set up field offices to support them in new cities. As the Signage + Wayfinding partners of some of the world’s leading retailers, we are the Web Site Development benchmark for fast, effective, seamless delivery. Implementation Services As retail architects, our experience ranges from fashion boutiques to auto dealerships, retail banking to toy stores, Roll-Out Architectural Services hospitality to showrooms, and urban retail centers to town Roll-Out Process Development center developments. In addition, we have provided global Program Management Services retail rollout services for leading companies in North and Design Guidelines South America, Australia, Asia, the Middle East, and Europe. Prototype Standards Construction Documentation Construction Administration Fabrication Coordination 8 | Gensler | Retail 9 | Gensler | Retail prAna Tradeshow Booth Multiple Locations Services provided prAna, a yoga and climbing apparel designer/manufacturer Trade Show Booth Design with a deep sense of responsibility to nature, the Earth and Fixture Design sustainability, took a risk on redefining the tradeshow exhibit Merchandising experience. Gensler led prAna down a path that straddles a Fabrication Coordination fine line between the organic and the sophisticated. Using prAna’s tagline, “Born from the Experience,” as inspiration Gensler created an environment that understands the company’s mission and uses recycled and natural materials to display the products inspired from world travels and curiosity. Gensler used readily available knotted hemp rope as walls to surround the booth and provide a semi-permeable glimpse into the space while providing a sense of calm and quiet inside. The designers went so far as to block out the sodium vapor lighting hanging above the booth to soften interior light. The booth entrance sidewall is actually a 40-foot shipping container split in half. It serves as a background for a display platform and as a perch for the company’s cause partners to present their programs. prAna’s point of view is embedded in unexpected places, for example, paper maché mannequins are covered in prAna messages, while plywood planes are covered in takeaway collateral organized like bee swarms. Pinwheel clusters provide stages for the clothing collections, and allow them to present to 300 exhibit attendees at one time. The materials palette emphasizes protection of natural resources over recycled content;the palette minimizes the amount of additive materials and focuses on raw materials for the finishes. This straightforward approach to materials compliments prAna’s commitment to the environment. With a presentation design three times the size of their previous booth, prAna’s presence at this summer’s Outdoor Retail tradeshow catapulted them to the forefront amongst the industry’s most established brands. Gensler’s bold design embodied prAna’s philosophy while enabling their entire apparel line to be displayed in a true expression of the brand. 10 | Gensler | Retail 11 | Gensler | Retail prAna Retail Stores Multiple Locations, USA 6,000 avg. sf Services provided prAna, a leading active lifestyle apparel manufacturer opened Fixture Design its first retail stores in Boulder, CO and Santa Clara, CA in Prototype Design 2007. Now, their customers -- performance, outdoor and Interior Architecture active lifestyle consumers -- will be able to experience the full breadth of the prAna brand in a dynamic and collaborative retail environment. Gensler and prAna developed a store concept prototype that shares the brand story, engages consumers and demonstrates the company’s commitment to innovation and sustainability. Well-known for its natural beauty, outdoor recreation, diverse businesses and commitment to sustainable living, Boulder, Colorado is the ideal location for prAna’s first flagship store. Located on Pearl Street, a pedestrian-friendly and vibrant retail area in the historic district of Boulder, the store features approximately 3,200 square feet of selling space and a 2,800 square foot showroom. 12 | Gensler | Retail 13 | Gensler | Retail REI Boulder, Colorado, USA 42,000 sf Round Rock, Texas, USA 32,700 sf Services provided The new Gensler-designed prototype store for Recreational Architectural Design (including store front) Equipment, Inc. (REI), is designed to serve as a working Interior Architectural Design laboratory to analyze the performance of green building Building Renovation features and new retail concepts. The store’s design also Signage and Environmental Graphics incorporates an elevated community center that is the focal LEED Coordination Services point of the store. The 42,000-square-foot store, a renovation Fixture Design and expansion of the store’s existing Boulder location, is designed to meet the U.S. Green Building Council’s LEED Gold LEED Gold Certified standards. Additionally, the store is part of REI’s involvement in the LEED for Retail pilot program. The overall design scheme is meant to be reminiscent of nature, and is reflected in the exterior architecture and interior design elements. The store’s façade incorporates visual cues of earthen strata, thick forest canopies, and a towering pinnacle. REI’s commitment to reduce its environmental footprint is translated through the store design in the use of green materials and building techniques including an aggressive daylight harvesting system that will reduce the store’s energy consumption and allow for more natural daylight in to the store. By utilizing Solatubes, throughout the store, and a centrally located glass atrium skylight the building will save approximately 20% in its energy costs, the annual equivalent of powering up to three houses. Additionally, the building captures the sun’s energy to power the store through technology called building integrated photovoltaics (BIPV)., a first of its kind in a retail environment. Other