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VP: Visual Presentation and Exhibition Design VP: Visual Presentation and Exhibition Design VP 211 — Styling, Prop and Set VP 304 — Brand, Spatial Experience and 2 credits; 1 lecture and 2 lab hours Retail Design This course explores styling opportunities 2 credits; 1 lecture and 2 lab hours in a range of media through lectures, This course encompasses how demonstrations, and projects. Students the consumer experience can be are introduced to design and fabrication enhanced through store planning, visual techniques for props and environments merchandising, and of point of purchase for photography and video productions. display. Store, fixture, and point-of- Assignments include creation of a purchase design is applied to commercial temporary studio set, set and prop styling, environments. Overall store design, product styling for portraits, and scouting for props. presentation, and fixture design, as well VP 301 — Overview of Visual Presentation as point-of-purchase design are applied to and Exhibition Design developing commercial environments that 2 credits; 1 lecture and 2 lab hours communicate fundamental brand narratives An overview of the visual presentation and and anticipate customer behavior. exhibition design profession, this course Prerequisite(s): VP 303. focuses on the historical, social, artistic, VP 305 — Placemaking, Wayfinding and commercial, and technical trends and Environmental Graphics developments over the past 100 years. 2 credits; 1 lecture and 2 lab hours Highlights include retail design, trade This course focuses on the creative shows, expositions, and museum exhibition integration of graphics into spaces design. to enhance the viewer’s experience. VP 302 — Overview of Spatial Experience The professional process of concept Design development, project proposals, schedules, 2 credits; 1 lecture and 2 lab hours techniques, materials, budget, production, An overview of the spatial experience design and sources are explored. Assignments profession, this course focuses on the focus on the design of signage and historical, social, artistic, commercial, and other graphic media utilizing concept technical trends and developments over sketching and computer skills. Process and the past 100 years. Highlights include retail evaluation of the professional strategies are design, trade shows, expositions, and documented and evaluated. museum exhibition design. Prerequisite(s): VP 303. VP 303 — Space, Environment and VP 306 — CAD for Spatial Experience Visualization 2 credits; 1 lecture and 2 lab hours 4 credits; 2 lecture and 4 lab hours This course presents 3D CAD techniques in In this course, students develop designs Vectorworks, enabling designers to develop for presentation environments through a and present their concepts in 3D drawings process that includes content research, and renderings. analysis, conceptualization, visualization, Prerequisite(s): VP 303. design development, schematic drawing VP 311 — Space and Environment for and presentation documentation. This Visual Presentation and Exhibition Design process is applicable to an array of 2 credits; 1 lecture and 2 lab hours presentation projects including museum Students develop concepts and designs exhibitions, showrooms, interpretive for presentation environments for trade centers, trade shows, retail, corporate, and shows and galleries. Designing free- experiential environments. standing installations, as well as tailoring an installation to an existing gallery, are emphasized. VP: Visual Presentation and Exhibition Design 1 VP 312 — Product Presentation - Small VP 331 — Three-Dimensional Scale Construction for Spatial Experience Design 2 credits; 1 lecture and 2 lab hours 2 credits; 1 lecture and 2 lab hours This course is an introduction to the This course introduces students to the process of developing design concepts workshop environment, safe practices and for products and brands in visual techniques for design and production of merchandising. Students explore three-dimensional presentation structures, techniques through a series of projects will be taught as well as creation of scale that visually motivate consumers. They models, props, and related components assemble design combinations and through lectures, demonstrations, and learn to construct effective merchandise hands-on practice. Assignments include presentations for the consumer and construction of walls, set and prop building, marketplace. finishing and mounting of display objects VP 313 — Visual Presentation in In-Store for showrooms, galleries, museums, retail Design and other presentation environments. 2 credits; 1 lecture and 2 lab hours VP 332 — Merchandising Lab for In-Store This course encompasses design for visual Design merchandising and the related area of 1 credit; 2 lab hours point-of-purchase display. Store, fixture, Through hands-on visual merchandising and point-of-purchase design is applied to exercises, in this lab students execute commercial environments. product placement, key item initiatives, and Prerequisite(s): VP 311. fashion stories, and create soft and hard VP 314 — Product Presentation - Large line product arrangements for brands. Scale Co-requisite(s): VP 313. 2 credits; 1 lecture and 2 lab hours VP 341 — Graphic Strategy for Visual This course introduces large-scale Presentation installations designed to entertain, inform, 2 credits; 1 lecture and 2 lab hours and entice consumers to interact within Students study innovative graphic the branded environment, experience strategies to unify the visual presentation space, trade show, festival, or exhibit. of merchandise in a retail environment. Students learn fabrication skills applicable Focus is placed on the integration of to installing in windows or venue sites. graphics into a retail space to enhance The mannequin and its alternatives are the shopping experience. The process of presented as an important merchandising concept development, as well as proposal tool, and their correct usage will be preparation, schedules, techniques, emphasized as well as identity appeal to the materials, budget, production, and sources, customer. are covered. Prerequisite(s): VP 312. VP 321 — Visualization and Sketching for Design 2 credits; 1 lecture and 2 lab hours In this course, students strengthen and develop their drawing skills for two- dimensional visualization and three- dimensional concepts, with an emphasis on hand drawing. Students draw inspiration from a variety of sources, including imagination, drawings, and photographs. 2 VP: Visual Presentation and Exhibition Design VP 400 — Portfolio and Careers in Spatial VP 404 — Advanced Brand Experience in Experience Design Retail Design 2 credits; 1 lecture and 2 lab hours 2 credits; 1 lecture and 2 lab hours This course examines the communication This course presents a further and digital skills required to create an understanding of the retail experience identity and visual narrative to prepare for with an emphasis placed on innovation, professional careers. In the class students technical skills and research analysis. will produce an electronic portfolio using Overall design concepts, fixtures, choice of a variety of digital platforms as well as materials and graphic components will be specific print support. Students develop studied, applied and evaluated. Students will research and communication skills to develop documentation that meets industry pursue internship, career research, and standards as well as advanced rendering professional networking specifically for the and visualization techniques. space and brand experience design field. Prerequisite(s): VP 304. Corequisite(s): VP 441. VP 411 — Interpretive Exhibition Design VP 401 — Brand Activation in Spatial 2 credits; 1 lecture and 2 lab hours Experience Design Designing exhibitions for museums and 2.5 credits; 1 lecture and 3 lab hours interpretive and science centers, students Activations, Experience and Events are strengthen their research skills while part of a very fast growing industry for exploring interactive and multimedia the promotion and visibility of brands. techniques, and develop projects from Students explore and create meaningful and concept through proposal. Topics include inspiring translations of brand campaigns specialty lighting, sound, working with and new products through interactive fabricators, and audience and visitor spaces, installations and experiences with studies. the goal of educating, inspiring and gaining Prerequisite(s): VP 303 brand loyalty of consumers. Corequisite(s): VP 441. Prerequisite(s): CT 303. VP 412 — Senior Design Project VP 402 — Styling for Professional 4 credits; 1 lecture and 6 lab hours Presentation In this capstone project, students select 2.5 credits; 1 lecture and 3 lab hours an area of focus from retail, museum, This advanced class explores an array trade show, or showroom. Research, of styling opportunities in a range of inquiry, and writing conducted in the media through lectures, demonstrations, seventh semester are solidified and applied and studio projects. Students expand to a design project. Students work with their three-dimensional and digital the instructor and industry mentors to rendering skills to develop pieces for their create presentations, documentation, and portfolio. Working collaboratively, students prototypes. design and construct a temporary three- Prerequisite(s): VP 411. dimensional trend forecasting installation VP 421 — CAD for Visual Presentation III for the Graduating Student Exhibition. 2 credits; 1 lecture and 2 lab hours Professional skills necessary for the Students
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