1 1 8.0 7.0 6.0 Sustainability 5.0 Hoardings 4.0 Interiors 3.0 2.0 1.0 Retail Guide Design Appendices 11.0 10.0 9.0 Refer to fit-out guide web site for full document suite Retail TechnicalGuide The Approval Process Key Contact List Shopfronts andEntrance Ambitions Design Introduction Technical Guide Contractor Information
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CONTENTS 2 shopping andleisure experience. Xscape Yorkshire offering acombined most forvisited non-paid leisure destination adjacentin auniqueposition to the UK’s brands with extraordinary savings. Located shopping destinations combiningleading Junction 32 isoneof Yorkshire’s favourite 1.0 Introduction: be carryingoutthe works. arrangements for thecontractors who will this guidesetsouttherequirements and Section 8ofthisdocument.9 for submissionsare to befound within The approval process andrequirements questions. centre, whether thatisdesignor technical and to outlinethedesignethosof what isexpected from Brand Partners aims to provide anunderstanding of new ideasandfresh thinking. This guide informed design. We actively encourage potential earnings through inspired and expectation andmaximiseBrand Partner’s outlet. We want to exceed customer environments are thekey to asuccessful High quality, exciting andcreative retail WHAT IS THE GUIDE FOR? into thestore design. logistics andintegration ofstafffacilities such asstock turnover, storage, delivery commerciality oftheir retail outletproposal The Brand Partner shouldconsider the densities. aesthetics along with commercial retail creative schemesthatcombinehighquality work with theBrand Partners to produce The Retail Design Team will assistand aesthetically pleasingand well maintained. To ensure thattheretail experience is presentation across the whole centre. to thefeel, aestheticquality andoverall the centre environment. This will add destination while continuingto improve To maintainJunction 32asapremier retail OUR AMBITION: standards. applications thatenhanceexisting Design Team will seekto approve all counterparts. Where possibletheRetail to becomparable to their fullprice imaginative ideasand would beexpected Designs are encouraged to propose DESIGN ETHOS — — — — — — — following key areas: approach hadbeenconsidered inthe We would expect thatacreative design product sales. stand outandhelp you convert footfall into High-quality shopfits will help your store when fittingoutanew or existing unit. taking ontheopportunity thatispresented the Brand Partners to dotheir partby experience across thecentre andaskfor We are working hard to improve theretail THE BRAND PARTNER ASPIRATIONS consider, review andprovide feedback. which allows theRetail Design Team to of theBrand Partner’s designsubmission This documentassistsinthepreparation WHAT DOES THIS GUIDE DO? — — — — — — — Visual Merchandising Decoration andfloor finishes Lighting Interior fixtures andfittings Signage andBrand messaging Window displays Shopfront
INTRODUCTION COACH / HGV PARKING
Block G Block J N
Water N Square
Performance Performance PLAN BLOCK Square Block K
Block H
Block F
Service Corridor MANAGEMENT SUITE 118 SQ.M
Block L Block M
NEW PEDESTRIAN ENTRANCEENT 2 Block E
Block B Block M Food Trolley Route Trolley Route Square New Block D landscaping
443 SQ.M
Block C Block A
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Junction 32 - Block Plan
3 2.0 DESIGN AMBITIONS
4 5 regulations. statutory legislation,andbuilding with any planning requirements, to ensure thatalldesigns are compliant It istheBrand Partner’s responsibility resolution to thesatisfactionofallparties. communication oftheseissuesto ensure approvals process isaframework to allow and/or require different treatments. The will inevitably besituations which differ all primary information however there The DesignGuideisintended to cover all points. surveys andenquiriesto satisfy themselves on independent investigations, inspections, are recommended to undertake their own representation or warranty andBrand Partners it isnotintended to constitute any legal to beaccurate atthetimeofcirculation, document isgiven ingood faithandbelieved allinformationWhilst contained within this required to comply with any new legislation. time ofprintandBrand Partners would be expressed inthisdocument were current at Please note thatallminimumstandards
GENERAL GUIDANCE 6 to theBOH door Please refer to section ensure nodirect should begiven customer views arrangement to Consideration 4.0 Interiors treatment to theinterior a depthoftexture exploited to give palette shouldbe A mixed material Interiors Please refer to section4.0 through thestore Please refer to section visible from the customer flow cash deskfor whilst being effect with Locate the maximum 4.0 Interiors entrance Interiors Please refer to section4.0 points creating focal feature areas ortimber with composite stone either natural or and resilient in hard wearing Flooring to be We encourage the conjunction with Please refer to section to createto visual use ofexposed the store. journey through to create a are encouraged midfloor units A variety oflow Interiors Please refer to section4.0 light features ceilings in 4.0 Interiors interest entrance shopfront and store from the throughout the maintained visibility is Ensure good Interiors Please refer to section4.0 Front 30%to be Please refer to section full height 4.0 Interiors Interiors Please refer to section4.0 product display enhance yourto the shopfront detailed around designed and be carefully Lighting should fitted inthefanlightpanel 3D illuminated individual letters max350mmhigh Signage shouldconsistof above themainentrance contemporary materials and constructed from Please refer to section3.0 - Shopfront andEntrances customer experience createa welcoming environment and enhance theinterior entrance door to air curtainat Utilise aconcealed Interiors Please refer to section4.0 standard match centre hanging signto Illuminated Shopfront andEntrances Please refer to section3.0 -
DESIGN AMBITIONS 3.0 SHOPFRONTS AND ENTRANCE
7 8 — — — — SHOPFRONTS: — — — — — — — — — — — — — — and imagery to create asenseofarrival. animate, andattract. Utilise lighting Create exciting visual merchandising, frontage. clear vision areas to create anactive Play with solid,semitransparency and create a visual statement with presence. Work with the whole shopfront to innovative. bold manner. Set yourself apart,be Deliver your brand ina visually should notblockentrances. threshold. Merchandise anddisplays Consider theretail experience from the creative, impactfulandunique windows. design. It is your opportunity to showcase your brand through Shopfronts are oneofthemostimportantaspectsstore vision. window display to create aconsidered the merchandisingIntegrate with visual 1000lux atfloor level. output shouldachieve aminimumof off themerchandise effectively. Lighting the design,to create atmosphere andset Quality lighting shouldbeintegral to secondary signage. Utilise wall treatments, materials and on thefirst 1metre offlank walls. design emphasisshouldbeplaced To ensure astrong shopfront presence through to theinterior. vistas with aminimum70% visibility Create andmaintainstrong interesting — — — — — — — — — — — — — — — — — — brand -create your pointofdifference. Be creative, thinkdifferently, beon Consider theuseoftechnology. speak for itself. allowing for theproduct andbrand to Shopfronts shouldbecleanandsimple, jointing. finished with precise engineeringand Framing materials shouldbefactory removed from thefrontage. including alarmboxes, are to be Where found, redundant items within thecentre. active advertisement for the visitors still appearance when closedto create an The shopfront designmustconsider the demise line. project beyond theagreed designated Shopfronts will notbepermitted to palette. a consideration ofthecentre’s material aluminium, andshouldbefinished with durable construction,suchassteel or Shopfront framing shouldbeofa planning application. design guidanceand will require aformal replaced, isto conform to thecentre’s Where new shopfrontages are being
SHOPFRONTS 9 — — — — — — — — — EXTERNAL SIGNAGE: — — — — — — — — — of quality andattention to detailto convey your brand identity. demonstrate your core values. Signage shouldemulate asense The signage isagreat opportunity to make astatement and level signage will notbepermitted. below theoverhead canopy. High zone located above theentrance and to asingleoverhead fasciasignage Generally, signage will beconfined in alllightingconditions. ensuring clear anddefined visibility provide astrong visual contrast, Signage mustbeilluminated to a minimumprojection of30mm. individual logos or letter forms with of 3dimensionalilluminated Primary signage isto beformed signage. differing parametersforprimary Junction 32offeranumberof The variedshopfrontdesignsat Be boldbutelegant. attention to detail. conveying asenseofquality and brand identity with coherence, Consider how you candeliver your unique identity for your store. Play with shapeandform to create a changing streetscape. Ensure your signage issuited to the textural innovation. a strong vision with contrast and and colour in3dimensionsto create Utilise contemporary materials, light, — — — — — — — — — — — — — — — — — — — — yourself apart. Be innovative anddistinctive –set display. incorporated into theshopfront or other iconography shouldbe Signage repetition, strap-lines concept. reflect thebrand’s current fullprice External signage shouldalways and night. illumination bothduringtheday quality LED lightingto ensure Signage shouldbeofthehighest name andonelogo. Signage isrestricted to core trading satisfaction. finished to theRetail Design Team’s not utilisedfor signage mustbe Any area ofthesignage zone dependant onshopfront location. We will consider additionalsignage manner. and shouldbetreated inacreative must benodeeper than30mm Backing Trays,wherepermitted 1 sq.m. Logos are to benogreater than depth of30mm. 350 mminheight with aminimum Text mustbenogreater than
EXTERNAL SIGNAGE Keep it simple, but be distinctive with a strong brand message.
PROJECTING SIGNAGE:
—— In order to achieve a coherent design palette, projecting signs are supplied by the centre to follow the design principles set out in the appendix.
—— Projecting Signs: As existing - lozenge shape hung below the glazed canopy. —— Illuminated and double sided. —— Make use of individual 3 dimensional forms with a minimum projection of SIGNAGE PROJECTING 12mm. Branded colours and logo forms are often more recognisable when competing with other Brand Partners.
—— Be creative, ensure your sign is integrated with your shopfront and complements the design.
—— Ensure the design fully represents the brand and is impactful and clear when viewed from a distance.
—— Refer to the attached appendices for projecting signage details.
10 11 — — — — ENTRANCE: — — — — and brand. down customers andallow themto engage with your store customers. Use thethreshold ofthestore asazoneto slow The shopfront threshold isakey touch point with the xml seiiain Gradus specification: Example – be To – – – provided. entrance foot cleaningmatmustbe the centre, aninternal full width Due to theoutdoor entrances around concealed or floor spring details. position by either anoverdoor, Doors mustbeheldinanopen as possible. New entrances shouldbeasgenerous Equality Act. durable materials andcomply with the should befinishedinhighquality, Existing entrance configuration Esplanade 1000 Matting. and inserts. compliant, finish within astainlesssteel tray. To belaidlevel with internal floor ongoing maintenance andcleaning. accessing thestore to reduce store onanonslipsurfacebefore minimum of2foot steps into the deep into thestore to allow for a To beaminimumof1600 mm Equality Act andPart M complete with scrapercomplete with — — — — — — — — — FLANK WALL: — — — — — — — — — the centre. colours to increase presence within Entrance flank walls to to beinbrand message. story andreinforcing thebrand throughout thestore, buildingthe Ensure displays are coherent customer through thestore. journey with pausepoints to lead the Consider display placement, create a story ofthebrand. messaging will further promote the Creative useofgraphics andinstore materials. Use interesting textures andbeautiful repeated branding or signage. resist cluttering thestore front with as notto obscure visibility and promotional window graphics so Consider thepositioningof potential. well illuminated to maximisetheir Ensure flank wall treatments are motifs are mosteffective. branded graphics, digitalscreens, or passing customers. Large scale opportunity to communicate with Consider secondary signage asan approach. promotes the visual presence on interior finish,creates interest and flank walls, other thanadecorated graphic treatment to theshopfront The useofaninteresting textural or
THRESHOLD 12 — — — — — — — — WINDOW DISPLAYS: — — — — — — — — merchandise. and inform customers as well aspromote bothbrand and are anopportunity to activate your store front, to engage Window displays shouldbecreative andimpactfulasthey eye, creating afocal point. Feature lighting will helpdraw the permitted. Full width window graphics are not minimum of1000lux atfloor level . Lighting outputshouldachieve a merchandise effectively. atmosphere whilst illuminatingthe a successfuldisplay, creating Quality lighting isintegral to eyeline. depth. Consider theconsumers window displays addinterest and Think in visual planes.Layered into thestore. curated product display to allow views unitary shouldbeopenbacked with a through to theinterior atalltimes. All graphics to maintaina70% visible area Utilise textural backdrops and settings andtheatre. with stylish qualities.Utilise creative colour helpcreate window displays Sculptural compositionsofform and throughout. emotive with astrong coherent story presence. Beimaginative and impact for amemorable visual Create aboldstyle with astrong — — — — — — — — — — — — — — — — — — — — local andglobalevents. timely. Consider current trends, values, Keep itever changingandremain or retail. stacked onthefloor for either display Merchandise isnotpermitted to be distance. more effective, drawing theeye over Bold colours andstrong messagingare meet centre standards. Merchandise shouldbedualpricedto merchandise. considered andintegrated with the graphics shouldalways be well Sale, clearance, or promotional integrating technology. where appropriate. Consider Accessorise andmake useofprops quality product. unexpected. Lessproduct reflects a Keep itcleanandsimple,butbe Make themerchandise standout. latest trends, bestsellers andbrands. environment through focusing onthe Create asuccessfulshopping customers to buy. products stimulate andmotivate and dedicated displays for special Creative textures, large scalegraphics detrimental reflections andglare. signage behindtheglass.Be wary of given to theilluminationofany Special consideration shouldbe
WINDOW DISPLAYS 4.0 INTERIORS
13 14 — — — — — — — — — INTERNAL SIGNAGE: — — — — — — — — — with materials r Tell your brand story and what itrepresents, beinnovative messages or fl front with repeated branding signage/ Be mindfulnotto clutter thestore promote thestory ofthebrand. solidity with transparency, canhelp and graphics, combiningelements of Effective useofglazingmanifestation active, dynamic shopfront. reinforces your brand, creating an creative secondary signage further The considered useofintegrated, additional servicesthestore canoffer. create interest andpromote the Instore messagingshouldaddtexture, point for thecustomer. encouraged to create a visual focal Contrasting colours andtextures are with direct lightingor backlighting. The signage shouldbeemphasised further narrate thecustomer journey. break uprunsofmerchandising and should alsobeusedasfocal pointsto Graphics anddecorative treatments background to theproducts. the store cancommunicate the and signage content located within Playful useofillustrative graphics signage, to displays and packaging. the overall designconceptfrom the fit andshouldbeintegrated into Graphics are akey feature ofashop yers. epresenting your brand ethos. — — — — — — MATERIALS: — — — — — — point for thecustomer. encouraged to create a visual focal Contrasting colours andtextures are property. case but will require afire resistance All materials will bereviewed caseby break thelinearity oflongelevations. treatments to provide focal pointsand Integrate decorative andgraphic environment andpositioning. considered where integral to thebrand industrial style treatments may be on acaseby casebasis.Urban and Unfinished materials will bereviewed the unit. customers and staffto navigate around designs to assistpartially sighted suitable colour contrast into their Brand Partners shouldincorporate to thecustomer. to provide thebestbrand perception innovative materials will berequired High quality, authentic,and
INTERNAL SIGNAGE AND MATERIALS 15 — — — — — — LIGHTING — — — — — — impacts ontheretail experience The quality ofalightingdesigndirectly from view. detailed to berecessed andconcealed windows or soffit/ceiling shouldbe Track lights within theshopfront reinforce youridentity. your brand to create focal pointsand Implement feature lightingdistinctto key products andretail areas. quality lightingsolutionsto highlight Be creative with uniformly high carefully to avoid excessive glare. consider theuseofdirectional lighting concealed lighting where possible,and Utilise integrated, indirect and atmosphere. provide spatialdefinitionandcreate temperatures to enhanceambience, light sources, levels ,andcolour designs shouldbeamixture of success ofany store design.Lighting Quality lightingiscriticalto the lighting helpsto provide theatmosphere to sell your brand. Exciting andappropriate lightingdesignisencouraged; good — — — — — — — — — — — — — — PIR toensureenergyefficiencyand The backofhouselightingshouldbe caused. permitted ifnovisualdisturbanceis Projections anddigitalscreenswillbe separate control system. Signage andshopfrontshouldbeona concealed. coving shouldbecontinuousand Lighting forhaloilluminationand strongly recommended. control lightoutputintheshopfront is The useoflightsensitive sensors to 1000 luxbehindshopfront. minimum of750lux, with minimum Lighting outputshouldachievea fittings. All lightingmustbespecifiedasLED
LIGHTING 16 — — — — — — — — FLOORING: — — — — — — — — guide customers around thestore. space andshouldbeusedto create feature areas, assistand Flooring isoneofthemostimportantelementsaretail and thequality ofproduct beingsold. should reflect the brand imagefloor The distribution flexibility. should allow for maximumfurniture The layout ofembeddedconduits sufficient flexibility for movement. removable to permitaccessandallow cover plates or fixings are to befully Where expansion jointsare found, level accessto thestore. high quality, durable mat well ensuring Entrance thresholds are to includea not create triphazards. All junctionsare to belevel andmust areas. as accenttreatments to create feature Rugs or woven finishesmay beused through thestore. key areas andcreate a visual journey Utilise apalette offinishes to define lacquered) are preferred examples. wood hardwood (stained, painted, composite stones, FSCapproved real environment. Natural Stone, ceramics, hard wearing, suited to abusy retail Ensure floor finishes are resilientand
FLOORING 17 — — — — — CEILINGS: — — — — — design consideration. With unrestricted views, ceilings are alsoanimportant Ceilings have practical usesto concealandprotect services. aesthetic appearance. installation to gain maximum services,and soundsystemlighting, Consider the visual appearance of linear surfacesandaddinterest. create dynamic features, break up elements andarchitectural forms to Be playful with 3dimensional interest. ceilings atdifferent heightsadds visual The useofdrop rafts, coffered or flush zones. the store anddemarking key selling way ofleadingthecustomers through A good designapproach canbeagreat space. promoted to enhanceanddefinea patterns, or changes in volume are designs suchastextured finishes, High quality ceilings with imaginative — — — — — — — — services. to concealair conditioningand consider perimeter feature bulkheads Brand Partners are encouraged to colour. services mustbesprayed outinadark designed, surfacesandtechnical Where openareas ofceilingare treatment. plasterboard or have afeature the shopfront zonemustbesolid Ceilings within thefirst 1mof the store isencouraged. exposed ceilings across thefirst 30%of to thefront ofhouseareas. Fully open provide adesignledceilingtreatment Brand Partners will berequired to
CEILINGS 18 — — — DOORS: — — — — — WALLS: — — — — — — — — the creation ofdesirable andhighquality retail spaces. The customer experience within theinterior iscrucialfor vision panel. readily identifiable,incorporating a not bemirror facedandshouldbe Fire exit doors from thestore should fire strategy. ironmongery to comply with centre’s signage andemergency exit statutory meansof escape,safety Doors mustincorporate relevant the interior design proposal. incorporated andincludedaspartof Front ofhousedoors shouldbe the unit. customers and staffto navigate around designs to assistpartially sighted suitable colour contrast into their Brand Partners shouldincorporate ratings. surface spread offlame/EN/Euroclass 60 minute fire rating andClass1 Materials fixed to walls shouldachieve flow areas. required onexposed corners inhigh Appropriate edge protection is encouraged. that are partofthebrand story will be Feature treatments and wallpaper walling systems. clad inBrand Partner’s proprietary finished with 2coatsofemulsionor All walls shouldbeplasterboard — — — — — — — — FITTINGS: FIXTURES AND — — — — — — — — visually appealing. than sidehangingastheseare more facing hangingandfolded items rather Emphasis shouldbeplacedonfront movement anddirection. retail landscapeto definekey areas, Utilise display fixtures to create a merchandising. products andmaximumdensity of adjustable to allow for different Fixtures shouldbeflexible and (with product) to allow views through. depths. Maximum heightof1400mm broken up with varying heightsand continuous linear formations but Fixtures shouldnotbelaidin finishes andmustbe well maintained. hard-wearing materials with noraw Fixtures mustbeconstructed from display by aminimumof1000mm. are to besetbackfrom the window Wall mounted merchandising systems offer. complement andaccentuate thestore All fixtures shouldbeselected to represent theethosofbrand. Use interesting display features that
WALLS, DOORS, FIXTURES AND FITTINGS 19 — — — — — CASH DESK: — — — — — retail journey. Entice andinteract with your customer throughout their solution. to ensure integration into thedesign the designsuchasclickandcollect desk shouldbeconsidered during Additional functionsaround thecash sales incore time. Include for seasonal tillsto maximise Act. operation -to comply with Equalities the designofcashdeskandinits Access for allshouldbeconsidered in views. or located insucha way to protect either by ascreen, areturn to thedesk, to thepublicandshouldbeprotected the cashdeskshouldnotbe visible The rear andinternal componentsof from thefront doors. through thestore whilst being visible take maximumeffect ofcustomer flow The cashdeskshouldbelocated to — — — — — — MERCHANDISING: — — — — — — units. required in-between merchandising A minimumof1200mm will be overcrowded. densities which shouldnotlook merchandising layouts andstock Consideration shouldbegiven to promote value. All products mustbedualpricedto be imaginative. draw customers through thestore – and artisticapproach isencouraged to Eye catching displays, focal points to achieve this. displays, andquality lightingallhelp graphics, display furniture, standout your brand values andpromotional Visual merchandising demonstrates marketing. and mannequinsto provide lifestyle displays incorporating feature pieces Target thecustomers with integrated
CASH DESK AND MERCHANDISING 20 — — — — — — — — FITTING ROOMS — — — — — — — — product interaction. Create personal, comfortable and welcoming spacesfor environment. a ceiling-creating asecure The fittingroom shouldincorporate laminated safety glass. fixed andmanufactured from All mirrors are to besecurely fitting room needsto beprovided. An Equality Act andPart Mcompliant the fittingroom design. Air conditioningshouldbeintegral to favourable to theuseofcurtains. Doors to changingcubiclesare more privacy. main trading area to protect customer to notbedirectly visible from the Fitting rooms shouldbepositioned mirrors. hanging spaces,seatingandintegrated colours andequipped with hooks, lightingilluminatedwell withwarm Comfortable fittingrooms shouldbe desirable space. should lookto create a welcoming and within thedesign,Brand Partner Carefully consider thefittingrooms
— — RETURNS/WAITING AREA — — adjacent to thefittingrooms. Waiting areas shouldbeconsidered the design. visibility shouldbeproposed aspartof The return rail locations, size and
FITTING ROOMS 21 — — — — — — — DIGITAL SPACE: — — — — — — — visit. concept iskey to engaging with your customer longafter the The integration ofe-commerce business with thein-store the onlinebrand experience. have suitablebespoke medianotonly traditional VM andthescreens must Use ofscreens shouldnotreplace environment. and outsideofthephysical retail Interact withyourcustomerinside eg.roaming pay points. and additionalpayment methods Consider peaktrading periods for homedelivery. customers, allow for instore ordering schemes andreward in-store which canlinkto mobileloyalty contactless ande-payment systems Till zonesshouldlookto incorporate linger time. and upload,providing alonger in-store design to encourage customers to tag Consider photo opportunitiesinthe store design. bring a wider, thread ledaspectto the Use live feeds to socialplatforms to promote thebranding message. and finishesto create interest and integrated into theinterior fixtures Digital touch pointsshouldbe
DIGITAL SPACE 22 — — — — — BACK OF HOUSE — — — — — being -create agreat placeto work. Staff areas are equally asimportant-design for staff well staff. include aPart Mcomplianttoilet for Brand Partners will beexpected to access for maintenance. specific containmentthatallows be enclosedandprotected with Services to therear of the unitshould heated. These areas shouldbesuitably litand BOH. wall materials continuingthrough into conjunction with retail area floor and door chicaneshouldbeutilisedin doors. Designsolutionssuchas wall/ considered with BOH areas via access Visual interaction shouldbe retail area. and to avoid direct view from the planned to maximisetheretail space Back ofhouseareas shouldbecarefully — — — — — — allow aclear indicationofcompliance. to beinstalledata2.6mheightto 2.6m. A continuousred lineisrequired racking heightnotextending above insurance restriction regarding Brand Partners shouldnote the risk offalling. brand partners mustensure there isno Storage racking mustbebraced and situation. should seekto improve theexisting building control. Brand partners configuration with approval from may beretained to their current Existing toilets thatare notcompliant
BACK OF HOUSE 5.0 HOARDINGS
23 24 — — — — — — — — HOARDING FOR INTERIOR WORKS: HOARDING FOR EXTERIOR WORKS: — — — — — — — — store andbuildanticipation. works, butitisalsoagood opportunity to advertise thenew A hoarding isrequired to protect thepublicfrom temporary Landlord. and thisshouldbeagreed with the hoarding to theLandlord’s surface There shouldbelimited fixingofthe damage to theLandlord’s finishes. unit visibility linesandavoiding care not to block any neighbouring 1 mfrom theshopfront line,taking Hoarding isnotto project more than illustrative or lifestyle graphic. wrap representing thebrand ineither The hoarding isto befullgraphic as amainsite entrance. only to beusedinemergencies andnot day but visible atnight). This door is with vision panels(covered duringthe This mustincorporate anescape door installed to allshopfronts. ‘0’ surfacespread offlameisto be A fire rated hoarding with Class during fitout. to obscure all visibility into thestore cover thefullextent oftheglazing Vinyl graphics to glazingshouldagain brand’s ethos. with a vinyl graphic showcasing the The glazinganddoors are to betreated used. inside faceoftheshopfront isto be use of1-hour fire fly material to the internal re-fit andhasrear access,the Where theunitisundergoing an
— — — — — HOARDING APPROVAL: — — effective. — HOARDING GRAPHICS: — — — — — — — — been installed. be allowed untiltheshopfront has Full removal ofthehoarding will not by thehoarding have beenrectified. removed, to ensure alldefects caused the installedhoarding, as well asonce An inspection will beundertaken of the Centre Management. of hours by prior arrangement with Hoarding isto beerected or altered out surrounding Landlord’s surfaces. rectifying any damage causedto the and will beheldresponsible for of thehoarding to commencetrade allowance for thestrikinganddisposal The Brand Partners mustmake approval. artwork to theRetail Design Team for plan ofthehoarding andproposed The Brand Partners mustsubmita – – – graphics application: There are several optionsfor the and contactinformation. content, includestore opening Consider tone of voice and and clear messagingare most Bold colours, strong graphics, hoarding face,door, andreturns. Be playful, make useoftheentire Seamless printed hoarding. PVC wrap direct to hoarding. to hoarding. Vinyl applicationdirect
HOARDINGS AND GRAPHICS 6.0 SUSTAINABILITY
25 Sustainable design creates a great retail atmosphere and keeps costs down.
CREATING A GREAT ATMOSPHERE:
—— Our retail guest surveys tell us atmosphere is one of the most important factors in why our customers choose to keep visiting Landsec destinations. Creating the right conditions with the right mix of spaces is essential for creating an exciting and welcoming experience. This means creating the right lighting, air quality, thermal comfort and acoustics. If we get this right, we’ll create an enjoyable and comfortable environment, making guests more likely to stay longer and return to our destinations. GENERAL GUIDANCE MAKING GREAT PLACES TO WORK:
—— Creating a great atmosphere isn’t just about guests. We also need to design great places to work for our staff. Designing for staff wellness means creating the right atmosphere and, also providing comfortable spaces, secure storage and useful amenities for retail staff. If we get this right, we’ll create destinations where people love to work, and give our staff the best chance of providing a great guest experience.
KEEPING COSTS DOWN:
—— Sustainable design is also about saving money. This means installing good quality, efficient equipment which helps to keep operational costs to a minimum. Energy can be a significant cost for you and for us, so it pays to get the design right. To do this, we’ll help you to focus on the things that really matter, like lighting, efficient door curtains and heating and cooling.
ASK US FOR HELP:
—— If you have any questions about this section of the guide, please ask the Retail Design Team who will be able to talk you through our sustainable design recommendations and offer practical tips and guidance on how to deliver it. You can also contact [email protected]
2626 DESIGNING FOR LOW OPERATIONAL COSTS:
—— Always use LED lighting unless it isn’t technically possible. —— Design good quality thermostatic door air curtains which cover the full width of the door. —— Use VRF over split HVAC systems, and always size any system to the actual loads. —— Provide heating when the temperature falls below 19ºC and cooling when it’s above 24ºC. —— Use PIRs, controls and zoning to ensure that lighting is only used when required. SUSTAINABILITY —— Cut down the need for energy using equipment, or opt for the most efficient models. —— Use automatic controls to maintain the required temperatures and lighting during opening hours. —— Provide 1 l/s per m2 in line with CIBSE guidance, and make sure your system isn’t exceeding this. —— Use variable speed drives and heat recovery systems to increase efficiency.
USING MATERIALS TO CREATE ATMOSPHERE:
—— Use wood, cork, bamboo, local stone and other natural materials to create a tactile and healthy environment. Try to work with materials produced in the UK and EU to keep delivery miles down, and always check whether the manufacturer has sustainability certification like FSC and Cradle to Grave. —— Check the specification of paints, coatings, adhesives, floor and ceiling coverings, and joinery for the presence of volatile organic compounds (VOCs) and formaldehyde. These are harmful chemicals which damage human health. —— Formaldehyde levels should be ≤ 0.01 mg/m³ and VOCs should be ≤ 0.3 mg/m³. Where required for additional adhesive strength, the formaldehyde content of wood adhesives can be up to ≤ 0.06 mg/m³. —— Use plants and foliage to create shade and focal points, as well as contributing to a cooler and calm environment. Plants don’t have to be real, fake plants and non-liv- ing plants like moss can often create calming retail environments without needing maintenance.
OPERATING YOUR SPACE IN A SUSTAINABLE WAY:
—— Switch off lighting in staff and service areas when they are not occupied. —— Check temperature set points on heating and cooling systems are optimised. —— Use high efficiency cooling equipment and minimise the use of air conditioning. —— Encourage your staff to switch equipment off or turn it down when not required. —— Use EcoLabel cleaning products to reduce the volume of harmful chemicals. 27 7.0 KEY CONTACT LIST
28 29 Retail DeliveryAgents&TechnicalApproval Retail DeliveryAgents&TechnicalApproval Overall LandlordTeam Overall LandlordTeam CONTACT LIST CONTACT LIST Technical Architectural Landsec Project Manager Landsec Retail DeliveryManager Management Surveyor Retail DeliveryAgents&TechnicalApproval Retail DeliveryAgents&TechnicalApproval Overall LandlordTeam Overall LandlordTeam CONTACT LIST CONTACT LIST Key Contacts Company Company D rjc akLmi 17BlackfriarsLane,StPauls,London MarkLumbis IDL Project JoelyCook IDL Architecture Landsec Company Company Contact Name Contact Name io esn100VictoriaStreet,LondonSW1E5JL Simon Beeson atsaSitik 100VictoriaStreet,LondonSW1E5JL 100VictoriaStreet,LondonSW1E5JL Nastasja Swietlicki Claire Metcalfe Contact Name Contact Name Address Address 17 BlackfriarsLane,StPauls,London Address Address Email Email [email protected] [email protected] 07788567496 [email protected] [email protected] 0207024 3845 02070245057 [email protected] [email protected] Email Email Telephone Telephone 020 72481234 020 72481234 Telephone Telephone
RETAIL DESIGN TEAM 8.0 APPROVAL PROCESS
30 31 — — — — — — — — — — — — web site appendices. Document checklistscanbefound inthefit-out guide appropriate scale. All drawings shouldbeprovided inPDF andDWG atan Landlord’s appointed consultants. for appropriate investigations to becarriedoutby the outline submissionsmustbemadeto theLandlord structural works/lifts/mezzanine installationsetc..) Partner’s proposals are significantly complex (e.g. information by theBrand Partner. Where theBrand a timely manner subjectto submissionofallrequired The Retail Design Team will lookto give approval in checklists for information required for submission. the procedures setoutinthisguide.Please refer to the accordance with the Agreement for Leaseor Leaseand Applications for consentshallbedealt with in Landlord review and will beliablefor anapproval fee. refurbishment works mid-lease, these will besubjectto Where aBrand Partner wishes to undertake commencement ofany works. the written approval oftheLandlord before the All shopfittingproposals/refurbishments require
THE APPROVAL PROCESS 32 To beundertaken onsite atleast7days prior to the The approval ofthedesign concept,itisunderstood The approval ofthetechnical aspectsofthe works. STAGECONSENT6: TO TRADE STAGE 5:CONSTRUCTION that notallthedetailsmay beresolved yet. STAGE 3:COMPLIANCE STAGE2: AESTHETICS STAGE 4:PRE-START STAGE 1:LAUNCH STAGE start onsite. approved drawings, all requirements have been met Design Team athandover if works comply with all Brand Partner to receive aconsentto trade by Retail Brand Partner to complete allconstruction works Brand Partner to submitaestheticdesigndrawings Brand Partner to submitRAMsandInsurances to Attend anonsite Pre-Start Meeting with Design Brand Partner to submitcompliancedrawings Team, Centre Management & Contractors Retail Design Team to discussideasand requirements with Brand Partners inline with approved documents. and snagging hasbeencompleted. Centre management via Riskwise. Roles &Responsibilites Brand Partner Design Guide and required documentation to be issued Landlord’s Solicitor to issue the Licence of Alterations Retail Design Team to attend handover to inspect in If being dealt with inhouse - Landlord to issue a Landlord representative to inspect site and issue Attend an onsite Pre-Start Meeting with Design following theFull Consentto Trade Certificate Retail Design Team to grant stage 2approval. prior to launchmeeting with Brand Partner Retail Designteam to grant stage 3approval. Retail Design Team to review andcomment Retail Design Team to review andcomment Team, Centre Management & Contractors order to issueconsentto trade certificate Letter ofConsentfor the works. Retail Design TeamRetail Roles &Responsibilites snagging report
THE PROCESS