DOCSLIB.ORG

Lower Merion Township Rfp

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Lower Merion Township Rfp LOWER MERION TOWNSHIP RFP Prepared by DPZ Partners LLC TECHNICAL PROPOSAL FOR PROFESSIONALPROFESSIONALPROFESSIONAL PLANNING & PLANNINGCODE PLANNING ANALYSIS & SERVICES &CODE CODE ANALYSIS ANALYSIS SERVICES SERVICES FOR THE COMPREHENSIVE UPDATE TO FOR FORTHE THECOMPREHENSIVE COMPREHENSIVE UPDATE THE ZONINGUPDATE TOCODE THE TO & THEZONING SUBDIVISION ZONING CODE CODE REGULATIONS & SUBDIVISION REGULATIONS RFP NO: 16-30 November 8, 2016 “Preserve Lower Merion’s classic residential neigh- borhoods, including the Township’s institutions, parks, and natural environment, and reinvest in the township’s village cores and commercial areas to improve walkability, expand transit use, and encourage design excellence.” - A Comprehensive Plan for the Preservation, Infill, and Redevelopment of Lower Merion Township CONTENTS A.1: EXECUTIVE SUMMARY PAGE 3 A.2: ORGANIZATIONAL CHART AND WORK PLAN PAGE 5 A3: ORGANIZATION SUPPORT AND EXPERIENCE PAGE 9 A.4: SCOPE OF SERVICES PAGE 37 A.5: ADDITIONAL DATA PAGE 41 ATTACHMENT C PAGE 49 COST PROPOSAL (SEPARATE DOCUMENT PER RFP REQUIREMENTS) © 2016 DPZ Partners, LLC 1 This Page is Intentionally Left Blank 2 Township of Lower Merion RFP - Planning and Code Analysis Services A.1 EXECUTIVE SUMMARY DPZ Partners is pleased to submit this proposal for services to produce a new Zoning Code for Lower Merion Township. It is our understanding that the Township has initiated this rezoning project as a result of an exten- sive community-driven comprehensive planning process, and that the vision and policy recom- mendations of the Comprehensive Plan are intended to guide the new and revised regulations. The DPZ Team has a great admiration for the natural and built environment of Lower Merion Township. Its rolling wooded natural context, generous residential suburbs, historic railroad town and commercial corridor fabric, and important institutional campuses, combine to make beautiful places of unique character. The Township’s appeal is magnified by its location in the metropolitan area of Philadelphia. In this situation it is understood that development pressure from welcomed economic growth is often at odds with the goal of maintaining a cultural and built history of a different scale. We are proposing a Scope of Services and Work Plan that incorporates the Township’s intended process of four Phases subdivided into fifteen Tasks. In Phase 1 Assessment and Analysis, the five Tasks include the Project Start-up, Analysis of Background Materials, Draft Assessment and Analysis, Final Assessment and Analysis Findings, and Revisions to the Project Schedule. In Phase 2 Draft New Zoning Regulations, the five Tasks include the Draft Zoning Ordinance Development (along with the Draft Equivalency Chart), Draft Zoning Map Development, Testing of Sample Condition Types, Revised Draft Ordinance and Map, and Final Presentation. Phases 1 and 2 are scheduled to take eighteen (18) months. The five Tasks of Phase 3 and 4 are provisionally estimated at an additional nine (9) months. Phase 3 Adoption Process includes Technical Sup- port, Presentation Aids and Graphics, and Public Meetings; Phase 4 Implementation includes Training Sessions and Guidebook and Handouts. The Work Plan is detailed in Section A.2 of this proposal and the Scope of Services is detailed in Section A.4. We understand the process and deliverables must be tailored to the needs of the Township. Our Team is nimble and practiced at adjusting to evolving conditions. The final documents sought as the outcome of this project are a Zoning Code and a Zoning Map. Other documents to be used as tools for the process include analytical studies, illustrations, com- parative tables (Zoning Equivalency Chart), digital presentations, among others. Goals already articulated include: integration of Smart Growth principles, consistency with Comprehensive Plan and other regulations and policies, sustainable land use, reduction of complexity, rules that are logical, clear and easy to understand, predictability of built result, and a framework for respond- ing to change over time. Our Team has been formed to support Township leaders and Staff in guiding the process and outcome of the rezoning. We have assembled a team that is lean in numbers but rich in municipal experience producing predictable codes that resolve the often contradictory goals of conservation and development. DPZ Partners has an extensive record of collaborative work with municipalities, developers and other professionals, with relevant experience ranging from main street, transit-oriented, corridor and institutional campus plans and guidelines, to whole city zoning codes (Miami21). The built result of the firm’s work has brought visible value to communities throughout the country. Our work with zoning codes, founded in our originating of form-based codes, encourages quick imple- mentation and tangible results. © 2016 DPZ Partners, LLC 3 EXECUTIVE SUMMARY Elizabeth Plater-Zyberk (Miami) and Marina Khoury (Gaithersburg) are the Team leaders. The Work Plan anticipates that one or both of the partners will be at all Work Group and public meetings. Plater-Zyberk’s childhood home was in Paoli and she spent her high school years in the Township; since then she has made frequent trips to the Philadelphia area as a university trustee. Marina Khoury travels to east coast projects from the Gaithersburg office on a regular basis. Together they led the team for the new zoning code for the City of Miami approved in 2009. Plater-Zyberk led the establishment of the first Traditional Neighborhood Development (TND) code in Miami- Dade County. Khoury is currently part of a team developing a new code for Orange County, FL. Hurley Franks Associates (HFA) is a Philadelphia-based firm of architects and planners, with extensive experience working with communities and institutional facilities. Philip Franks resides in the Township and has first-hand knowledge of the civic and physical context; he has served on Township boards and committees, and was active in the Comprehensive Plan process. Jennifer Hurley has broad experience with community and comprehensive planning, zoning codes, and in orchestrating public process outreach and communications. HFA will be the local office ‘on-call’ for quick response as needed by Township Staff throughout the project. Norman Garrick, Ph.D., Civil Engineer, long a collaborator with DPZ Partners, specializes in transportation for the walkable urban context, specializing in innovative approaches to traffic and parking management. A long-time faculty member at the University of Connecticut, with research published in peer-reviewed and industry journals, Garrick has access to a broad array of compara- tive information that facilitates decision-making. Gibbs Planning Group (GPG), also frequent collaborators with DPZ, have expertise in retail design, regulations and development. Robert Gibbs is the author of Principles of Urban Retail Planning and Development. His role on the team will be to analyze the existing conditions and propose potential improvements to Township downtowns and commercial corridors. In addition, three Advisors bring specialized experience to the team that can be called upon during the process, for ongoing consultation with the Work Group and Staff, and potentially, for public lectures on relevant topics. The Crabtree Group, Civil Engineers, specializes in green infrastruc- ture and storm water management, emphasizing resilience in response to changing conditions of climate and the increasing building and pavement footprint of economic growth. Galina Tachieva, author of Sprawl Repair, has extensive experience in redevelopment plans for suburban corridors and shopping centers; she recently led Reinvent Phoenix, a federally funded TOD design, coding and implementation plan for the city’s Metro light rail corridor. Joanna Lombard, University of Miami Professor of Architecture with joint appointment in the School of Medicine, has published research on health and the built environment and has worked on hospital and educational campus master plans to guide growth that is compatible with and enhances surrounding communities. As thought and practice leaders in urban design, planning, and regulations, the DPZ Team cre- dentials are unsurpassed. Township selection of our team will burnish the already high standards set by its admirable history of stewardship and planning. We are eager to lend our experience to Township leaders and stakeholders. It would be an honor to work with you on the preservation and enhancement of an area that is truly a national treasure. We look forward to the opportunity to elaborate on our qualifications and to discuss with you the vision and goals of Lower Merion Township. Respectfully submitted, DPZ’s contact for contract administration is: Elizabeth Plater-Zyberk FAIA CNU LEED DPZ Partners LLC 1023 SW 25 Avenue, Miami FL 33135 Elizabeth Plater-Zyberk, FAIA C. 305 798 7393 | T. 305 644 1023 ext. 1045 [email protected] 4 Township of Lower Merion RFP - Planning and Code Analysis Services A.2 ORGANIZATIONAL CHART AND WORK PLAN CLIENT Lower Merion Township TEAM LEADER DPZ PARTNERS, LLC Elizabeth Plater-Zyberk Project Principal SUB CONSULTANTS Marina Khoury ADVISORS Project Director HURLEY FRANKS ASSOCIATES Michael D. Weich JOANNA LOMBARD Philip A. Franks, Jennifer Hurley Project Manager University of Miami Local Planning/Design Team Campuses/Healthy Communities F. Xavier Iglesias NORMAN GARRICK Ph.D. Senior Planner/Designer CRABTREE GROUP, INC. University of Connecticut Paul Crabtree,
Load more

Recommended publications
  • Charleston County South Carolina PHOTOGRAPHS WRITTEN
    Snee l"a.rm Ncar 'liOW1t Pleasant HiiBS !l0. Se-87 Charleston County South Carolina \"~ /\ E; ~;: L ., ..... ~',.-. • i 0' . ['i.>l(>. Ii ,\ PHOTOGRAPHS WRITTEN HISTORIC AND DESCRIPTIVE DATA • District of South Carolina Historic American Buildings Survey Prepared at Washington Office for Southeast Unit HJ..Bf No .. S::;EF~ FARi,,; Ner<.r :,~ount Pleasant, Chp<rlestC!l County I South Ca.rolina Ouic or ercctlon: c. 1750 Present co'~dition: Excellent frDJ:O construction; rectanc),lo..r plan; marble mantel, Adam de- sign .. A,lditc.onal data, One-ti:r.e horne of Colone 1 Charles Pinckney. ,'!as in Pinckney fami ly for sevent:! years • Othe~ e~~stinG !,ccords: .~ •• Cr,.arleston l:useu.T.1 Prepared by Junior Architect James L .. Burnett, Jr .. , " Approved :' Ii \,}.. J 4/! -;c. " Addendum To: SNEE FARM HABS NO. SC-87 1240 Long Point Road • Charleston Coun~y South Carolina PHOTOGRAPHS AND WRITTEN HISTORICAL AND DESCRIPTIVE DATA • REDUCED COPIES OF IfEASURED DRAHINGS • Historic American Buildings Survey National Park Service Department of the Interior • Washington, D.C. 20013-7127 ~A6S 5(. , \O-(i\ouf)v HISTORIC AMERICAN BUILDINGS SURVEY j ~) - SNEE FARM • HABS NO. SC-87 Location: 1240 Long Point Road, Mt. Pleasant, Charleston County, South Carolina 4.6 miles NE of Mt. Pleasant on US Hwy 17; turn left on County Road 97 (Long Point Road); continue 0.7 mile and turn left on dirt road; house is 0.1 mile down dirt road on left. UTM: 17.609960.3634640 Present Owner: National Park Service Present Use: Vacant Significance: The Charles Pinckney Historic Site, known traditionally as "Snee Farm," is the ancestral country seat of Charles pinckney III, the American patriot and statesman.
    [Show full text]
  • A Teaching Innovation on Retail Environmental Design for Consumers with Disabilities
    A Teaching Innovation on Retail Environmental Design for Consumers with Disabilities Meng-Hsien (Jenny) Lin, William J. Jones, and Akshaya Vijayalakshmi Purpose of Study: A teaching innovation that bridges the gap identified in current retailing textbooks, which pay minimal attention to serving consumers with disabilities in the marketplace, is proposed and assessed. This retail class project considers not only the legal and profit benefits for the firm, but also the inclusion and sense of normalcy for a consumer from a societal marketing perspective. Method/Design and Sample: Forty-one students working on the retail project were invited to participate in a pre- and post- test survey that investigates 1) their knowledge of disability regulations and accommodations required of retail outlets and 2) the usefulness of the project in advancing their careers and academic learning. In addition to the use of a “cognitive walkthrough” method of data collection for the class project, students were introduced to the concepts and model of servicescape and consumer normalcy in preparation for the project. Results: Results indicated that learning objectives were met and student expectations were achieved through the implementation of the retail project. Value to Marketing Educators: The implications of considering consumers with disabilities in retail environmental design includes: the physical needs of adapting to consumers with disabilities and the psychological need of consumers wanting to be included and perceived as “normal.” The innovation extends students’ learning about consumers with disabilities while reinforcing traditional retail concepts, such as store layout, visual merchandising, consumer behavior, and the notion of a servicescape. The project is adaptable to various marketing courses.
    [Show full text]
  • Retail Design Process
    The course of a holistic spatial / physical retail design elements lay-out / routing sight-lines / focus points product placement / VM process ANALYSIS interior & exterior shell communication furniture in-store communication organisational & logo DEVELOPMENT corporate identity operational external communication elements digital content development service KEY: - sketches personel - 2D & plans of all the distribution/logistics critical assessment of - capacity / product placement touchpoints check-out process the retailer brief - wireframes (web, mobile, etc.) Retail - levels of communication digital & Design - 3D & renderings Lab tool - Kapferer - brand prism - material board technological brand experience - brand moodboard elements design language - models / rapid prototyping storytelling - brand pyramid website / webshop - virtual technology payment system functional components data-technology sensory elements offer communication methods practical tool identity products & services personality characteristics brand values VM & presentation “status quo” direct competitors tone of voice - trendwatchers - sense matrix image / visual identity start-ups - design guidelines intermediate history offer retail-, and - retail safari step & consumer trends - magazines / academic - Osterwalder staff service literature operational - benchmarking bussiness model BRAND needs unexpected - SWOT-analysis conceptbook component factor - Porter (5 forces model) brand manual next step...? - positioning diagram organisation IN-STORE how to create staff difference,
    [Show full text]
  • Historic Building Survey of Upper King, Upper Meeting Street and Intersecting Side Streets Charleston, South Carolina
    ______________________________________________________________________________ HISTORIC BUILDING SURVEY OF UPPER KING, UPPER MEETING STREET AND INTERSECTING SIDE STREETS CHARLESTON, SOUTH CAROLINA Figure 1. Bird’s Eye of Upper King and Meeting Streets Prepared by: HPCP 290 Maymester 2009 The College of Charleston Charleston, South Carolina 29401 MAY 2009 ______________________________________________________________________________ ACKNOWLEDGMENTS Six students at the College of Charleston Historic Preservation & Community Planning Program put the following historic building survey and report for Upper King and Meeting Streets as part of a class project in May 2009 for the City of Charleston Department of Planning, Preservation & Economic Innovation. The main points of contact were Debbi Hopkins, Senior Preservation Planner for the City of Charleston and Dr. Barry Stiefel, Visiting Assistant Professor for the College of Charleston and Clemson University. Dr. Stiefel served as the Project Manager for the historic building survey and was assisted by Meagan Baco, MSHP, from the joint College of Charleston-Clemson University Graduate Historic Preservation Program, who served as Graduate Student Instructor and Principle Investigator. Ms. Baco’s Master’s Thesis, One-way to Two-way Street Conversions as a Preservation and Downtown Revitalization Tool: The Case Study of Upper King Street, Charleston, South Carolina, focused on the revitalization of the Upper King Street area. However, this survey project and report would not have been possible
    [Show full text]
  • Retail Design Guidelines V5
    DRAFT Design and Development Controls - Interiors Part 3 V5 It’s part Retail Design Guidelines of our Monash Masterplan Buildings and Property Division I January 2018 Contents The Design and Development Part 1 - Overview Controls - Interiors is a Part 2 - Signage Palette document that is divided into Part 3 - Retail Design Guidelines standalone sections that at Part 4 - Retail Signage Guidelines each project stage - feasibility, briefing, procurement, construction, ongoing and operation and management - consulting designers can be referred to connect with Monash’s overarching ambitions and principles that promote and advise on good design. The four sections enable users to access the information contained in the document to suit their requirements. Smaller and/or less complex projects may only require information contained within the overview, and minimal sections, whilst larger and/or more complex projects may require referencing to the document in its entirety. It’s part Authors of our Monash Campus Design, Quality and Planing, Masterplan Buildings and Property Division, Monash University It’s part of our Monash Masterplan Design and Development Controls - Interiors | Overview Page 2 Preface Interior spaces are the fabric of Monash Sitting within the Buildings and University campus experiences. They Property Division of Monash provide environments for teaching, University the Campus Design, learning and engagement; and influence Quality and Planning(CDQP) team provides strategic people’s experiences of it’s campuses. guidance and advice to designers to affect the To ensure spatial “outcomes will be architecture and design of distinguished yet welcoming, internal and exterior spaces on Monash University campuses contemporary yet enduring, flexible yet in Australia.
    [Show full text]
  • At APPLY.UNCG.EDU INTERIOR ARCHITECTURE
    INTERIOR ARCHITECTURE Interior Architecture combines the fundamental interest in human- environmental relationships of interior design with study of interior products, building forms, and systems. The program uses the studio as a physical and intellectual place where students transform ideas into physical and virtual forms, objects, and spaces. Supplied with appropriate aas.uncg.edu facilities, tools, and equipment, students build what they design. Degree Outcomes Major • Employment with design firms specializing in interior design, Interior Architecture (BFA) architecture and related fields such as graphics, furniture, preservation, home furnishings, museums and exhibition, lighting, and more. • Graduate study at prominent national and international institutions. The Student Experience • A holistic, studio-based curriculum with individual workspace for students in a premier facility using state-of-the-art physical and digital technology. • Collaboration with various populations and user groups. Professional Contact experience and service to the community. Stoel Burrowes • Opportunities to study abroad at various locations and visit design Director of Undergraduate Studies centers around the country. [email protected] • Participate in the department’s Center for Community-Engaged Design, the N.C. Main Street program, student chapters of ASID and IIDA and other organizations and partners. • Development of professional skills through a required internship. Accolades & Accomplishments • Students earned first place in recent competitions including the Bernice Bienenstock Library Interior Design Competition; IIDA Carolinas Chapter Student Award; IIDA Student Design Charrette; Retail Design Institute International Student Design Competition; International VELUX Award Department of for Students of Architecture in the Americas; and Sherwin-Williams Interior Architecture Student Design Competition. iarc.uncg.edu • Assistant Professor Amanda Gale named among the 25 Most Admired 336.334.5320 Educators for 2017-18 by DesignIntelligence.
    [Show full text]
  • Rollout Qualifications
    Rollout Qualifications 2021 CONTENTS FIRM PROFILE CLIENT LIST RELEVANT EXPERIENCE TEAM Architecture FIRM PROFILE Planning Who We Are Interiors RDC is an award winning architectural firm, with over 40 years of experience. We are a full-service architecture practice, with experience in conceptual design, entitlement, site planning, and all stages of construction documentation and construction administration. Sustainability Our depth and excellence in architecture allows us to take a comprehensive approach when designing spaces. Our history of successful design, client relationships and exquisite architecture proves us as forerunners in our field, leading the industry in designing retail, mixed use, hospitality, and Development entertainment venues. Services RDC’s collaborative practice of architecture, planning and interior design creatively meets the diverse needs of a variety of projects. We work to develop creative solutions that are both functional and cost effective while Store Nationwide Offices taking into consideration the goals of the client, surrounding communities Planning and emerging online ordering, pick-up and delivery trends. Our practice encompasses many different scales, from small store planning, prototype design and rollout, to large master plans and everything in between. 6 Procurement Geographic Reach and National Bandwidth RDC’s 180-member professional team works across a flexible structure that Retail can expand and contract according to our clients’ workloads and needs. All 5 of our offices are aligned with the same
    [Show full text]
  • The Strategic Evolution of Fashion Flagship Stores
    International Journal of Business and Management; Vol. 14, No. 9; 2019 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education The Strategic Evolution of Fashion Flagship Stores Edoardo Sabbadin1 & Simone Aiolfi2 1 Professor of Marketing, Department of Economics, University of Parma, Italy 2 Adjunct Professor of Marketing, Department of Economics, University of Parma, Italy Correspondence: Prof. Simone Aiolfi, Department of Economics, University of Parma, Via J.F. Kennedy 6 – Parma - 43125, Italy. E-mail: [email protected] Received: May 14, 2019 Accepted: June 20, 2019 Online Published: August 5, 2019 doi:10.5539/ijbm.v14n9p123 URL: https://doi.org/10.5539/ijbm.v14n9p123 Abstract About thirty-five years ago the trend of investing in flagship stores in the fashion and luxury sectors started, and has not stopped even since the last economic crisis. Recently, flagship stores have expanded into new sectors. There is an increased interest in flagship stores; but until now, they have received little attention in academic research. Published papers are mainly related to the fields of luxury shopping and internationalization studies. Nowadays, the term “flagship store” is ambiguous; it has different meanings. A flagship brand store is, in general terms, the most important, expensive, and representative store of the brand. It has to show the full range of products and services offered. Usually it is the largest store, in the most prestigious location, and adopts original store design solutions; they offer new facilities, and a very high service level. Moreover, flagship designers are famous and prestigious architects; (“Signature” architects, or “Archistars”) and the aim is to create iconic buildings.
    [Show full text]
  • Retail Design Rules & Guidelines
    Retail Design Rules & Guidelines choosebrock.ca bacd.ca forsefield.com BETTER YOUR BUSINESS | Retail Design Rules & Guidelines Table of Contents 7. Good Visibility .......................................................... 5 Introduction ........................................................................ 1 8. Checkout ................................................................... 5 Retail Design & Foot Traffic Optimization ................. 1 Design in the Retail Space .............................................. 6 1. First Impressions ..................................................... 2 Brand Considerations ...................................................... 6 2. The Transition Zone ................................................ 2 Interior Design Elements ................................................ 6 3. Choose a Suitable Layout ...................................... 3 Accent Walls .................................................................. 7 4. Minimize Counters .................................................. 3 Create Windows ........................................................... 7 5. Beware the Butt-Brush! .......................................... 4 Think Vertical ................................................................ 7 6. Slow Them Down .................................................... 4 Lighting ......................................................................... 7 Introduction The ideas behind “Three Foot Marketing” provide a helpful introduction to the importance of store
    [Show full text]
  • Slow Fashion + Retail Design: Designing Experiences to Influence Sustainable Consumers Behaviors
    Slow Fashion + Retail Design: Designing experiences to influence sustainable consumers behaviors Rebekah L. Matheny The Ohio State University, USA [email protected] Abstract Driven by increased demands for ethical responsibility towards environmental and social sustainability by Millennials and GenZ, the design and purpose of apparel retail stores is transforming. These generations demand authentic and transparent retail storytelling to create a connection between their beliefs and the value they place on the products they purchase. Kate Fletcher, who introduced the concept of slow fashion, states: “Sustainable fashion is about a strong and nurturing relationship between consumer and producer” (Fletcher, 2008/2014). The retail store environment is a critical link in establishing this relationship. However, many slow fashion retailers lack elements within their store design to foster this relationship, missing an opportunity to communicate their sustainable story through the physical space where consumers experience fashion. Therefore, we must broaden slow fashion’s reach, extending into the design of the physical retail environment, and establishing slow retail experiences. Utilizing Fletcher and Grose’s principles of transforming slow fashion, this paper presents four slow fashion retail case studies, examining the spatial elements necessary to foster stronger relationships between consumer and producer. The case studies examine how retail store designs successfully apply design elements through physical, human, and digital touchpoints to use the store as an educator on sustainable apparel practices. Serving as guiding examples, these case studies illustrate how other sustainable fashion retailers can leverage storytelling elements within their own retail environments. Retailers and designers can use the examples presented to better connect, communicate, and educate their customers on their brand's core sustainable values to encourage changing behaviors.
    [Show full text]
  • 2021 Marketing Planner OUR MISSION
    2021 Marketing Planner www.vmsd.com OUR MISSION Visual Merchandising Store Design (VMSD) provides retail professionals with the most up-to-date, innovative retail design ideas and industry news— and does so in a way that inspires, challenges and motivates. VMSD celebrates the art and science of retail design, drawing on more than 120 years of history serving this market, delivering information and inspiration straight from the high-level executives who drive this industry. VMSD Magazine has Been Proudly Serving the Retail Design Industry Since 1897 PREMIERE COVERAGE From the Editor-in-Chief/Associate Publisher At VMSD, we’re committed to delivering the most compelling, relevant and innovative retail design trends, strategies and case studies to our targeted audience of retail professionals worldwide. These high-level executives are hungry for focused editorial content to guide them as they create and rethink innovative retail environments of every size and format. VMSD magazine has served this industry for more than 120 years, delivering exclusive content that inspires, challenges and motivates. We’ve seen the industry through good times and bad. But you won’t find us complacent in our legacy of leadership. We continuously review and refresh our offerings across each of our print, digital and events brand platforms. Exclusive features give the reader an inside look at the latest, most innovative new concepts and renovations in the market. We also regularly feature in-depth reports on emerging trends and sector spotlights. VMSD Showroom is our beautifully designed products section, which features the best new products targeting all categories of retail. Be sure to check out VMSD.com, where you’ll find daily industry news, eye- catching new products, thought-provoking blogs and cutting-edge design projects accompanied by visually stunning images in an easy-to browse gallery format.
    [Show full text]
  • Lifestyles As Destination: Retail Design Today
    NEW YORK CITY Home About FGI Membership Lounge Events Trends Professional Careers Student Center Archives Partners Lifestyles as Destination: Retail Design Today Given the increasing competition of today’s fashion market, the luxury fashion store has become as important an identity statement for the fashion designer as the collection itself. by Kenne Shepherd Leading fashion houses today are racing to create spectacular new stores that offer their customers a 'total lifestyle' experience. Stores that not only showcase the designers' collection, but are an architec- tural expression of that collection. Given the increasing competition of today's fashion market, the luxury fashion store has become as important an identity statement for the fashion designer as the collection itself. It is an extension of a unified worldwide fashion image, in a world where image is the lifeblood of the industry. Today's new retail environments are the most powerful display of identity that the fashion retailer has at its disposal. Through the experience it offers its customer, the fashion store breathes life into the design- er's work and the lifestyle it defines. It is the retail environment that provides a three-dimensional back- drop and enclosure for the merchandise while creating opportunities for exciting visuals and dramatic vistas that draw the customer through the store arousing curiosity, interest and excitement with the ultimate goal that the customer "buys in" to the designer's lifestyle. Fashion is about change, yet staying true to the brand image. The genius of designers like Calvin Klein, Prada, and Gucci is their ability to remain true to their vision while interpreting it in new and modern ways that define not just today's lifestyle, but tomor- row's lifestyle as well.
    [Show full text]