A Chair to Look to the Moon What We Can Learn from Irrational Design History for Contemporary Design Practice
Paper draft – for DesignIX conference in Berlin, 15-17 februari. Version 10 November 2008 A chair to look to the moon What we can learn from irrational design history for contemporary design practice. Introduction The focus of product design is shifting from primarily offering functionality, towards experience and emotion driven product characteristics (Green, 2002). According to the theory of product phases (Eger, 2007), products will end in a phase characterized by individualization or awareness. Where the affective, emotional and abstract product values, become more and more important (Desmet, 2002; Norman, 2004). Individualization and awareness are, not accidently, also high up in Maslow’s hierarchy of needs. Different authors have different ideas about how to implement this emotion and affection in product design. Some of them even argue that affectivity is not influenced by the design at all, but only through the meaning that the user attaches to the product (Csikszentmihalyi, 1991/2007). That this idea is not new, or even from the last decades, is illustrated by a Chinese chair design dating from the Ming-period (illustration 1). This chair type is referred to as a ‘chair to look to the moon’ instead of as a ‘reclining chair’. In this way the chair is defined by the thing that you have to do with it, rather than by its functioning. And with this title the design opens up a whole of poetic associations like quiet nights on a veranda, clear skies, twinkling stars or even howling werewolves. By dreaming away with these associations you might even forget that the chair is actually not very comfortable.
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