We Gatherin Logo Guidelines & Logo Versions

WE GATHERIN' BARBADOS 2020 LOGO GUIDELINES 3

Logo Concept

The icon symbolises the journey to The We Gatherin’ logo was designed by and across Barbados for We Gatherin' Donna Redman, Director of Special 2020. The trident inspired arrows Projects at Acute Vision Inc. reach across the landscape of our Island representing the movement Donna has worked on many projects of of Barbadians and guests from all national significance including the over the world on our Island. The winning logo for The SIDS Conference curved shape of the tines or prongs in 1994; the concept for the journey of the trident /arrows hugs the map across Barbados ‘Carrying the Pride’ of Barbados demonstrating warmth, and the design and production of the care and consideration Commemorative Broken Trident; and, the Barbados National Leadership The blue, gold and black are a Medal. tribute to our National Colours, whilst inspiring our allegiance to country, they are also promote a unified and shared vision for the future and well being of Barbados.

BARBADOS �®�®

WE GATHERIN' BARBADOS 2020 6 LOGO GUIDELINES

Clear Space/ Minimum Size

Exclusion Zones In order to maintain the integrity of the We Gatherin'Barbados 2020 logo, a minimum The We Gatherin' Barbados 2020 logo size to which it can be used where it still must always be protected on all sides by a remains legible is required. The minimum negative or white space equivalent to the size for the horizontal version of the logo is height of the capital letter "G "indicated to 1.25" (31.75mm)in width and for the vertical the right. This exclusion zone must be free version 0. 75" in (19.05 mm) height. of all branded and non-branded graphic or copy elements, and is to be respected under all circumstances. Remember to treat the logotype and icon as one image (logo) - always use the master files that have been t supplied. 0.75"h WE BARBADOSGATHERIN' �r�,1��• Please note that the exclusion zone is the t �@�@ minimum area allowed for any intrusion, you can use a larger space if desired.

VERTICAL/TALL LOGO VERSION

+-- 1 ,2 "w5 -----+I I I

X E X �A�ffJ�sIJI.

VERTICAL/TALL LOGO VERSION

HORIZONTAL/WIDE LOGO VERSION

WE GATHERIN’ BARBADOS 2020 LOGO GUIDELINES 11

Colour Versions

The Logo can be used in the following colour versions: 1) Full Colour | b) Full Colour Yellow 2) 3-Colour Blue | b) 3-Colour Yellow FULL COLOUR FULL COLOUR YELLOW 3) 2-Colour Blue | b) 2-Colour Yellow 4) 1-Colour Blue | b) 1-Colour Yellow 5) Black | b) White/Reverse The vertical format of the We Gatherin’ Barbados 2020 Logo are shown here. Please note that it is the same for the horizontal format. Please note that no other colour 3-COLOUR BLUE 3-COLOUR YELLOW versions will be permitted. The Blue logotype versions of the logo must only be used on light coloured backgrounds, while the Yellow logotype versions of logo must only be used on dark backgrounds. To maintain legibility, the We Gatherin’ Barbados 2020 logo must never appear in yellow against a white background or blue against a black background. 2-COLOUR BLUE 2-COLOUR YELLOW The files can be downloaded from pg 13.

Applications for Merchandising

The variants of the We Gatherin’ Barbados 1-COLOUR BLUE 1-COLOUR YELLOW 2020 logo are shown with the colour applications on the facing page. The versions of the We Gatherin’ Barbados 2020 to be used are: 1) 3-Colour Blue | b) 3-Colour Yellow 2) 2-Colour Blue | b) 2-Colour Yellow 3) 1-Colour Blue | b) 1-Colour Yellow All of the logo variants are supplied with the BLACK WHITE/REVERSE master files. The 1 colour black logo files are used to print the 1 colour blue and yellow logos. WE GATHERIN' BARBADOS 2020 12 LOGO GUIDELINES

ST. LUCY ST.PETER ST. JAMES ST.ANDREW JADE LIME GREEN ELECTRIC BLUE FOREST GREEN

ST. JOSEPH ST. JOHN ST.GEORGE ST.THOMAS TEAL GOLD RED CARDINAL

ST.MICHAEL CHRIST CHURCH ST. PHILIP BARBADOS BLUE WHITE ORANGE PURPLE

� 2020 �..,

BLACK GREY LIGHT YELLOW LIGHT BLUE

WE / WE• ! I GATHERIN' I ,._,..., � � 2020 �, BARBADOS GATHERIN'BARBADOS ?l@?l@ (4'41 ?l@?l@ n(4'41t WE GATHERIN’ BARBADOS 2020 LOGO GUIDELINES 13

Download the logo versions

THERE ARE SUPPLIED IN THE NOTED COLOUR VARIANTS AND FILE FORMATS Colour Variants: 1. Full Colour – This version is full four colour process (CMYK) with gradients and may have effects included. CMYK uses those four colours to create millions of colours, shades and hues. In this digital era, this version is quite applicable, and it is also designed for offset printing. Generally, it should be used on white and simple, light coloured backgrounds. 2. Spot Colour – This version utilises the Pantone colour specifications where each colour is identified by a specific colour. Dependent on your logo design this may mean that more than 4 colours will have to be printed. This version is especially useful for printing or embroidery on fabric and merchandising. 3. Black – A one colour version. Especially for use in applications such as one colour embroidery, screen printing and merchandising. This artwork can be used for printing in single colours like the blue and yellow. 4. White (Reverse) – to be used on simple colour or dark backgrounds

Two File Formats: 1. eps files are vector files. This means that they can be reduced to the size of a tie pin or increased to a billboard without to loss of quality of your logo. The files therefore will always be clean and sharp providing a strong positive image of your logo and brand. Generally, you would not be able to open an .eps as they require the correct software/ programme to view and use. eps are the professional files which should always be supplied to vendors who work on artwork, signs, ads, merchandising, etc. 2. png files are image files. They cannot be increased without the distortion of your logo by pixilation, soft or ragged edges and would therefore impact negatively on your logo and brand image. png are for your internal use and for web use only. Do not distort your logo. Always press the shift button to constrain the proportions of your logo when increasing or decreasing in size