The badge/logo
Colour Logos
The World Scout Jamboree badge/logo should always appear complete and in the correct proportion. You should never attempt to redraw the badge/logo or retype the text. If you need the badge/logo in a different format, contact the Scouting 2007 office for assistance
([email protected]). World Scout Jamboree badge/logo in four colour Wherever possible, please use one of the colour process - CMYK. versions.
If the badge/logo is to be used on a coloured background, please ensure that it is legible. Please avoid placing the badge/logo on colours which will jar against the red border e.g. pink. In this situation, lay a white diamond underneath it to create a clear area.
World Scout Jamboree Mono Logos badge/logo in grey.
Sometimes colour isn’t available so two mono badge/ logo have been developed. The grey version is for print where different tones are distinguishable. The black version should be used for other situations e.g. faxes.
For single colour print, the mono badge/logo should be used. Make sure there is enough contrast between the colour of the badge/logo and the background. World Scout Jamboree badge/logo in black. Size
The text in the badge/logo should always be legible. In print the minimum size of the logo should be 30mm across. On screen this size should be increased as the resolution on monitors is lower.
World Scout Jamboree badge/logo in blue on white, using the mono tiff file.
30mm
1 The badge/logo
Formats on CD
Freehand Vector format originated in Freehand 9 on Apple Macintosh. 4c four colour process - CMYK black black only grey shades of black small for use under 60mm rev white text around edge WSJBadge-4C-Sm-Mac.eps Mac .eps Vector format for output on pdf and 4C four colour CMYK print. For use on Apple Macintosh SM small - approx 8cm Computers. Mac for use on Macs 4c four colour process - CMYK black black only grey shades of black small for use under 60mm rev white text around edge
Generic .eps Vector format for output on pdf and print, as above but more suitable for use on PCs. 4c four colour process - CMYK black black only WSJBadge-Grey-Sm-Generic.eps grey shades of black grey shades of black small for use under 60mm SM small - approx 8cm rev white text around edge Generic can be used on Macs or PCs
.tif Bitmap format for output on pdf and print when eps isn’t appropriate. Spectrum logo and mono logo only. Not transparent. Anti-aliased edges (smooth). The black BMP versions are high resolution with sharp edges - these are transparent. 4c four colour process - CMYK black black only grey shades of black WSJBadge-Black-Sm-.jpg .jpg Compressed bitmap format for use on black black and white only SM small - approx 8cm PCs in Microsoft documents or web jpg jpeg format use. Spectrum logo and mono logo only. Not transparent. RGB RGB colour black black only grey shades of black
.gif Indexed colour for use on the Web. Colour Indexed colour grey Indexed colour - shades of black
2 The design element
A Jamboree design element has been produced to supplement the World Scout Jamboree badge/logo and offer more flexibilty of use. Two variants have already World Scout Jamboree been designed and are described here. National Scout design element for use Organizations and Associations are also invited to use on light backgrounds. and tailor the Jamboree design element as part of their World Scout Jamboree own Jamboree logos, for example by using national design element for use colours. A derivative licence is required - please see the on dark backgrounds. Should also be used on Licencing section of this Design Guide. the spectrum background, preferably on the blue and purple Colour colours.
The World Scout Jamboree design element should always appear complete and in the correct proportion. You should never attempt to redraw the logo or retype the text. If you need it in a different format, contact the Scouting 2007 office for assistance. World Scout Jamboree badge/logo. Wherever possible, please use one of the colour versions.
If it is to be used on a coloured background, please ensure that it is legible. World Scout Jamboree design element in black. There are two different styles for use on different backgrounds.
The World Scout Jamboree badge/logo should also be used on any document which contains this design element. World Scout Jamboree design element in white. Mono
Sometimes colour isn’t available so black and white versions have been developed. World Scout Jamboree design element in blue on white, using the For single colour print, the mono version should be mono tiff file. used. Make sure there is enough contrast between the colour of the design element and the background.
Size
The text should always be legible. In print the minimum 30mm size of the element should be 30mm across when in print. On screen this size should be increased as the resolution on monitors is lower.
3 The design element
Formats on CD WSJ-4C-SM-Mac.eps
Freehand Vector format originated in Freehand 9 4C four colour CMYK SM small on Apple Macintosh. Mac for use on Macs 4c four colour process - CMYK 4c-neg four colour process - CMYK black black only WSJ-Neg-4C-SM-Generic.eps white white only Neg for use on dark backgrounds 4C four colour CMYK SM small Mac .eps Vector format for output on pdf and Generic can be used on Macs or PCs print. For use on Apple Macintosh
Computers. WSJ-Neg+Yell-4C-L-Generic.eps
4c four colour process - CMYK Neg+Yell for use on bright diamond 4c-neg four colour process - CMYK background where the text crosses the white grid black black only 4C four colour CMYK white white only SM small Generic can be used on Macs or PCs Generic .eps Vector format for output on pdf and print, as above but more suitable for use on PCs. WSJ-4C-SM.tif 4c four colour process - CMYK 4C four colour CMYK 4c-neg four colour process - CMYK SM small black black only white white only
.tif Bitmap format for output on pdf and WSJ-Black-SM-BMP.tif
print when eps isn’t appropriate. Black Black Spectrum logo and mono logo only. SM small Not transparent. Anti-aliased edges (smooth). The black BMP versions are high resolution with sharp edges - WSJ-Black-SM.jpg
these are transparent. Black Black 4c four colour process - CMYK SM small black black only .jpg Compressed bitmap format for use on PCs in Microsoft documents or web use. Spectrum logo and mono logo only. Not transparent. RGB RGB colour black black only .gif Indexed colour for use on the Web. Colour Indexed colour black black only
4 Type
The fonts used are from the Meta family. The three MetaNormal-Roman (15 pt) which are used for the World Scout Jamboree are: ABCDEFGHIJKLMNOPQRSTUVWXYZ MetaNormal-Roman MetaMedium-Roman abcdefghijklmnopqrstuvwxyz MetaBlack-Roman 1234567890 This is a licensed typeface and therefore, if not owned, will need to be purchased from a type foundry.
As an alternative where Meta is not available, Verdana MetaMedium-Roman (15 pt) may be used. ABCDEFGHIJKLMNOPQRSTUVWXYZ Bullet points should be small diamonds, with or without rounded corners, in either one or a mixture of all the abcdefghijklmnopqrstuvwxyz colours in the World Scout Jamboree colour palette. For 1234567890 example:
Bullet point Bullet point MetaBlack-Roman (15 pt) Bullet point Bullet point ABCDEFGHIJKLMNOPQRSTUVWXYZ Bullet point Bullet point abcdefghijklmnopqrstuvwxyz 1234567890
Verdana (13 pt)
5 Colour
This is the World Scout Jamboree colour Four colour palette. Pantone process RGB HTML reference CMYK These colours also merge to form the spectrum in the logo and backgrounds. c 0 r 234 Pantone m 91 g 42 #CC3333 032 CVU y 87 b 43 k 0
c 0 r 255 Pantone m 47 g 128 #FF9900 144 CVU y 100 b 0 k 0
c 0 r 255 Pantone m 9 g 197 #FFCC00 109 CVU y 94 b 0 k 0
c 76 r 53 Pantone m 0 g 160 #009933 361 CVU y 91 b 33 k 0
c 72 r 59 Pantone m 0 g 101 #336633 364 CVU y 100 b 29 k 50
c 100 Pantone r 0 m 0 Process g 158 #0099FF y 0 Cyan CVU b 212 k 0
c 100 r 0 Pantone m 79 g 58 #333366 2747 CVU y 0 b 165 k 9
c 79 r 80 Pantone m 94 g 23 #660099 527 CVU y 0 b 148 k 0
6 Backgrounds
The bright diamond background is available in various files - see below. These can be used as a backdrop for promotional material - posters, postcards, covers for documents etc.
.psd Adobe Photoshop layered files in four colour process CMYK A1 A1 plus 3mm bleed A4 A4 plus 3mm bleed
.tif Bitmap tiff format for output on pdf and print. Four colour process CMYK. A1 A1 plus 3mm bleed WSJ-BGplain A4 A4 plus 3mm bleed 72dpi low resolution version
.jpg Compressed bitmap format for use on PCs in Microsoft documents or web use. RGB colour. A1 A1 plus 3mm bleed A4 A4 plus 3mm bleed 72dpi low resolution version
This background is also available with the diamond photos in place, in A4 only.
For documents where more white space is needed, a light background is available. As on this design guide, a mixture of the two is the most effective way of using the WSJ-BG+photos backgrounds.
Tiff and jpeg files available, as above, exactly the same size and resolution to ease layout when using both backgrounds together.
WSJ-BGrev15%
7 Stationery & Bulletins
The Jamboree bulletin is the official means of communicating with National Scout Organizations/ Associations that are members of the World Organization of the Scout Movement.
The bulletin and the stationery designs that will be used by the office of the 21st World Scout Jamboree are shown here.
National Scout Organizations may wish to use the design elements that we have provided to produce bulletins and stationery for their national Jamboree Contingent that are related in appearance to the official ones.
8 Sample files
There are two sample layouts included on the CD which can be used by National Scout Organisations and National Scout Associations when promoting and administering the World Scout Jamboree.
Poster Suggested layout for a poster. This can be output for multiple distribution. Artwork size A2 420 x 594mm. Also supplied as an A4 document and a low resolution (150dpi) version.
.psd Adobe Photoshop layered file .tif ‘Flattened’ tiff file
Microsoft Powerpoint This is a template document which may be used for presentations. .pot Microsoft Powerpoint template with embedded jpeg backgrounds
9 Obtaining a Licence
Licencing
The Jamboree badge/logo and the related Jamboree design element will symbolise the 21st World Scout Jamboree to millions of people both inside and outside World Scout Jamboree Scouting, and it is essential that they are used design element consistently and correctly.
In addition, the Jamboree badge/logo and design element are trademarks and have a “brand value” which can be used to generate funds for Scouting Protection around the world through commercial activity. The 21st World Scout Jamboree badge/logo has been All usage of the Jamboree badge/logo or design registered as a trademark with the World Intellectual element must therefore be licenced. Property Organization (WIPO). This protection allows Licences to use the Jamboree badge/logo and design both the World Scout Bureau and Scouting 2007 to take element are available to recognised National Scout legal action against any individual or entity for the Organizations and can be obtained from Scouting 2007. unauthorised reproduction of the badge/logo. National Scout Organizations are encouraged to register World Scout Jamboree badge/logo and protect the Jamboree badge/logo and Jamboree and design element design element, and any derivative Jamboree design in their own country. The Jamboree badge is intended only for use by a nation’s contingent attending the Jamboree, and will be produced and distributed by Scouting 2007. Types of Licences
The Jamboree logo is the same as the Jamboree badge, There are three types of licences: and is used in printed or electronic form. The Jamboree Commercial licences, for the use of the Jamboree logo is always to be used exactly as described in this badge/logo or design element on products which design guide, and no variations are permitted. are sold to raise money on behalf of Scouting
The Jamboree design element can be used in any of its Non-commercial use, for the use of the Jamboree existing forms (as described in this design guide), or badge/logo or design element on items which are can be incorporated as part of a derivative Jamboree used to promote and communicate the World Scout design produced by a National Scout Organization. Jamboree without major financial gain
Derivative licences, which are only available for the Jamboree design element, enabling National Scout Organizations to create their own Jamboree design and use it commercially or non-commercially.
For more information and to obtain a licence, please contact the Scouting 2007 office at Gilwell Park in the UK, or email [email protected].
World Scout Jamboree badge/logo
10 Obtaining a Licence
Members of WOSM are authorised to use the Jamboree Non-commercial use badge/logo and the Jamboree Design Element both commercially and non-commercially. For the non-commercial use of either logo, National Scout Organizations are requested to declare their use For commercial use a commercial licence is required of the Jamboree badge/logo or the Jamboree Design and royalties must be paid. Element to Scouting 2007 for historical record purposes.
Examples could include leaflets, posters, displays, Commercial Licences and gifts. For the commercial use of the Jamboree badge/logo or Such a publication must indicate that you are licensed Jamboree Design Element, i.e. any item intended for to use the trademarked Jamboree badge/logo or sale (souvenirs, programme materials, promotional design element. materials, etc.) a commercial licence is required and royalties must be paid (normally 10 percent of the The non-commercial use of the Jamboree badge/logo manufacturing cost of the product.) or Jamboree Design Element should also be consistent with a good image and the values of Scouting. Examples could include t-shirts, clothing, hats, mugs, commemorative items, and books. When declaring non-commercial use, provide the following information to Scouting 2007: To obtain a Commercial licence, please provide the following information to Scouting 2007: Type of product/publication. (A sample, picture or drawing of the product.) Type of product. (A sample, picture or drawing of the product if possible) Derivative Licences Quantity to be produced. Derivative licences do not require the payment of Name of the manufacturer. royalties, and are only available for the Jamboree design element. Estimated manufacturing cost and selling price if any. This enables National Scout Organizations to create their own Jamboree design, based on the worldwide Name and address of the distributor if not the Jamboree design element, and then use it commercially National Scout Organization. or non-commercially. The product must show that the Jamboree badge/logo is The derivative Jamboree design should be significantly a registered trademark or that the Jamboree design different from the original Jamboree design element - element is a trademark. for example, by using national colours instead of yellow Licences will only be granted for use on products that are or the spectrum, or by adding additional national consistent with a good image and the values of Scouting. design elements.
The use of the Jamboree badge/logo or design element National Scout Organizations are encouraged to register in events or other programmes involving sponsorship and protect the derivative Jamboree design in their may be subject to payment of royalties. own country.
Scouting 2007 reserves the right to cancel a licence immediately should the licensee or its designated representative not respect the terms of the licence, or their activities are contrary to the image and values of Scouting.
11 CD artwork
The following files are available on the 21st World Scout Design element Jamboree design guide CD. Freehand files Please see pages 2 and 4, detailing design WSJ-4C-SM-Mac.fh WSJ-4C-L-Mac.fh descriptions, for guidance on which artwork to use. WSJ-Black-SM-Mac.fh Badge/logo WSJ-Black-L-Mac.fh WSJ-Neg-4C-SM-Mac.fh WSJ-Neg-4C-L-Mac.fh Freehand files WSJ-Neg+Yell-4C-SM-Mac.fh WSJBadge-4C-Sm-Mac.fh WSJ-Neg+Yell-4C-L-Mac.fh WSJBadge-4C-L-Mac.fh WSJ-White-SM-Mac.fh WSJBadge-Black-Sm-Mac.fh WSJ-White-L-Mac.fh WSJBadge-Black-L-Mac.fh WSJBadge-Grey-Sm-Mac.fh Mac eps files WSJBadge-Grey-L-Mac.fh WSJ-4C-SM-Mac.eps WSJ-4C-L-Mac.eps Mac eps files WSJ-Neg-4C-SM-Mac.eps WSJBadge-4C-Sm-Mac.eps WSJ-Neg-4C-L-Mac.eps WSJBadge-4C-L-Mac.eps WSJ-Neg+Yell-4C-SM-Mac.eps WSJBadge-Black-Sm-Mac.eps WSJ-Neg+Yell-4C-L-Mac.eps WSJBadge-Black-L-Mac.eps WSJ-Black-SM-Mac.eps WSJBadge-Grey-Sm-Mac.eps WSJ-Black-L-Mac.eps WSJBadge-Grey-L-Mac.eps WSJ-White-SM-Mac.eps WSJ-White-L-Mac.eps Generic eps files WSJBadge-4C-Sm-Generic.eps Generic eps files WSJBadge-4C-L-Generic.eps WSJ-4C-SM-Generic.eps WSJBadge-Black-Sm-Generic.eps WSJ-4C-L-Generic.eps WSJBadge-Black-L-Generic.eps WSJ-Neg-4C-SM-Generic.eps WSJBadge-Grey-Sm-Generic.eps WSJ-Neg-4C-L-Generic.eps WSJBadge-Grey-L-Generic.eps WSJ-Neg+Yell-4C-SM-Generic.eps WSJ-Neg+Yell-4C-L-Generic.eps Tiff files WSJ-Black-SM-Generic.eps WSJBadge-4C-L.tif WSJ-Black-L-Generic.eps WSJBadge-4C-Sm.tif WSJ-White-SM-Generic.eps WSJBadge-Black-L.tif WSJ-White-L-Generic.eps WSJBadge-Black-Sm.tif WSJBadge-Grey-L.tif Tiff files WSJBadge-Grey-Sm.tif WSJ-4C-SM.tif WSJBadge-Black-L-BMP.tif WSJ-4C-L.tif WSJ-Black-SM.tif Jpeg files WSJ-Black-L.tif WSJBadge-Black-L.jpg WSJ-Black-SM-BMP.tif WSJBadge-Black-Sm.jpg WSJ-Black-L-BMP.tif WSJBadge-Grey-L.jpg WSJBadge-Grey-Sm.jpg Jpeg files WSJBadge-RGB-L.jpg WSJ-RGB-SM.jpg WSJBadge-RGB-Sm.jpg WSJ-RGB-L.jpg WSJ-Black-SM.jpg Gif files WSJ-Black-L.jpg WSJBadge-Colour.gif WSJBadge-Grey.gif Gif files WSJ-Colour.gif WSJ-Black.gif
12 CD artwork
Please see pages 7 and 9, detailing design descriptions, Poster for guidance on which artwork to use. Adobe Photoshop layered files Backgrounds - bright colours WSJA2Poster.psd WSJA4Poster.psd Tiff files WSJ-BGplain A1.tif Tiff files WSJ-BGplain A4.tif WSJA2Poster150dpi.tif WSJ-BGplain A4 72dpi.tif WSJA4Poster.tif WSJA4Poster150dpi.tif Jpeg files WSJ-BGplain A1.jpg Powerpoint .pot template WSJ-BGplain A4.jpg WSJPowerpointTemplate.pot WSJ-BGplain A4 72dpi.jpg
Backgrounds - light grid on white
Tiff files WSJ-BGRev15%A1.tif WSJ-BGRev15%A4.tif WSJ-BGRev15%A472dpi.tif
Jpeg files WSJ-BGRev15%A1.jpg WSJ-BGRev15%A4.jpg WSJ-BGRev15%A472dpi.jpg
Background with photos
Adobe Photoshop layered files WSJ-BG+photosA4.psd
Tiff files WSJ-BG+photosA4.tif WSJ-BG+photosA472dpi.tif
Jpeg files WSJ-BG+photosA4.jpg WSJ-BG+photosA472dpi.jpg
These Design Guidelines have been issued as Appendix 3 Copyright © Scouting 2007, April 2004. The 21st World Scout Jamboree is an official event of the World Organization of the Scout Movement. The 21st World st of the 21 World Scout Jamboree Bulletin 1, which is the Scout Jamboree Badge/Logo and the World Scout Emblem are registered official means of communicating with the National trademarks of the World Organization of the Scout Movement, and the Jamboree Scout Organizations / Associations that are members of Design Element and Jamboree Design Layout are trademarks of Scouting 2007. Photographs courtesy of John Angerson, The Scout Association and the World the World Organization of the Scout Movement. Organization of the Scout Movement.
13 For further information please contact Scouting 2007 on +44 (0)20 8433 7100 or [email protected], or visit our website at www.scouting2007.org