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WSJ Design Guide 4Th Proof

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WSJ Design Guide 4Th Proof The badge/logo Colour Logos The World Scout Jamboree badge/logo should always appear complete and in the correct proportion. You should never attempt to redraw the badge/logo or retype the text. If you need the badge/logo in a different format, contact the Scouting 2007 office for assistance ([email protected]). World Scout Jamboree badge/logo in four colour Wherever possible, please use one of the colour process - CMYK. versions. If the badge/logo is to be used on a coloured background, please ensure that it is legible. Please avoid placing the badge/logo on colours which will jar against the red border e.g. pink. In this situation, lay a white diamond underneath it to create a clear area. World Scout Jamboree Mono Logos badge/logo in grey. Sometimes colour isn’t available so two mono badge/ logo have been developed. The grey version is for print where different tones are distinguishable. The black version should be used for other situations e.g. faxes. For single colour print, the mono badge/logo should be used. Make sure there is enough contrast between the colour of the badge/logo and the background. World Scout Jamboree badge/logo in black. Size The text in the badge/logo should always be legible. In print the minimum size of the logo should be 30mm across. On screen this size should be increased as the resolution on monitors is lower. World Scout Jamboree badge/logo in blue on white, using the mono tiff file. 30mm 1 The badge/logo Formats on CD Freehand Vector format originated in Freehand 9 on Apple Macintosh. 4c four colour process - CMYK black black only grey shades of black small for use under 60mm rev white text around edge WSJBadge-4C-Sm-Mac.eps Mac .eps Vector format for output on pdf and 4C four colour CMYK print. For use on Apple Macintosh SM small - approx 8cm Computers. Mac for use on Macs 4c four colour process - CMYK black black only grey shades of black small for use under 60mm rev white text around edge Generic .eps Vector format for output on pdf and print, as above but more suitable for use on PCs. 4c four colour process - CMYK black black only WSJBadge-Grey-Sm-Generic.eps grey shades of black grey shades of black small for use under 60mm SM small - approx 8cm rev white text around edge Generic can be used on Macs or PCs .tif Bitmap format for output on pdf and print when eps isn’t appropriate. Spectrum logo and mono logo only. Not transparent. Anti-aliased edges (smooth). The black BMP versions are high resolution with sharp edges - these are transparent. 4c four colour process - CMYK black black only grey shades of black WSJBadge-Black-Sm-.jpg .jpg Compressed bitmap format for use on black black and white only SM small - approx 8cm PCs in Microsoft documents or web jpg jpeg format use. Spectrum logo and mono logo only. Not transparent. RGB RGB colour black black only grey shades of black .gif Indexed colour for use on the Web. Colour Indexed colour grey Indexed colour - shades of black 2 The design element A Jamboree design element has been produced to supplement the World Scout Jamboree badge/logo and offer more flexibilty of use. Two variants have already World Scout Jamboree been designed and are described here. National Scout design element for use Organizations and Associations are also invited to use on light backgrounds. and tailor the Jamboree design element as part of their World Scout Jamboree own Jamboree logos, for example by using national design element for use colours. A derivative licence is required - please see the on dark backgrounds. Should also be used on Licencing section of this Design Guide. the spectrum background, preferably on the blue and purple Colour colours. The World Scout Jamboree design element should always appear complete and in the correct proportion. You should never attempt to redraw the logo or retype the text. If you need it in a different format, contact the Scouting 2007 office for assistance. World Scout Jamboree badge/logo. Wherever possible, please use one of the colour versions. If it is to be used on a coloured background, please ensure that it is legible. World Scout Jamboree design element in black. There are two different styles for use on different backgrounds. The World Scout Jamboree badge/logo should also be used on any document which contains this design element. World Scout Jamboree design element in white. Mono Sometimes colour isn’t available so black and white versions have been developed. World Scout Jamboree design element in blue on white, using the For single colour print, the mono version should be mono tiff file. used. Make sure there is enough contrast between the colour of the design element and the background. Size The text should always be legible. In print the minimum 30mm size of the element should be 30mm across when in print. On screen this size should be increased as the resolution on monitors is lower. 3 The design element Formats on CD WSJ-4C-SM-Mac.eps Freehand Vector format originated in Freehand 9 4C four colour CMYK SM small on Apple Macintosh. Mac for use on Macs 4c four colour process - CMYK 4c-neg four colour process - CMYK black black only WSJ-Neg-4C-SM-Generic.eps white white only Neg for use on dark backgrounds 4C four colour CMYK SM small Mac .eps Vector format for output on pdf and Generic can be used on Macs or PCs print. For use on Apple Macintosh Computers. WSJ-Neg+Yell-4C-L-Generic.eps 4c four colour process - CMYK Neg+Yell for use on bright diamond 4c-neg four colour process - CMYK background where the text crosses the white grid black black only 4C four colour CMYK white white only SM small Generic can be used on Macs or PCs Generic .eps Vector format for output on pdf and print, as above but more suitable for use on PCs. WSJ-4C-SM.tif 4c four colour process - CMYK 4C four colour CMYK 4c-neg four colour process - CMYK SM small black black only white white only .tif Bitmap format for output on pdf and WSJ-Black-SM-BMP.tif print when eps isn’t appropriate. Black Black Spectrum logo and mono logo only. SM small Not transparent. Anti-aliased edges (smooth). The black BMP versions are high resolution with sharp edges - WSJ-Black-SM.jpg these are transparent. Black Black 4c four colour process - CMYK SM small black black only .jpg Compressed bitmap format for use on PCs in Microsoft documents or web use. Spectrum logo and mono logo only. Not transparent. RGB RGB colour black black only .gif Indexed colour for use on the Web. Colour Indexed colour black black only 4 Type The fonts used are from the Meta family. The three MetaNormal-Roman (15 pt) which are used for the World Scout Jamboree are: ABCDEFGHIJKLMNOPQRSTUVWXYZ MetaNormal-Roman MetaMedium-Roman abcdefghijklmnopqrstuvwxyz MetaBlack-Roman 1234567890 This is a licensed typeface and therefore, if not owned, will need to be purchased from a type foundry. As an alternative where Meta is not available, Verdana MetaMedium-Roman (15 pt) may be used. ABCDEFGHIJKLMNOPQRSTUVWXYZ Bullet points should be small diamonds, with or without rounded corners, in either one or a mixture of all the abcdefghijklmnopqrstuvwxyz colours in the World Scout Jamboree colour palette. For 1234567890 example: Bullet point Bullet point MetaBlack-Roman (15 pt) Bullet point Bullet point ABCDEFGHIJKLMNOPQRSTUVWXYZ Bullet point Bullet point abcdefghijklmnopqrstuvwxyz 1234567890 Verdana (13 pt) 5 Colour This is the World Scout Jamboree colour Four colour palette. Pantone process RGB HTML reference CMYK These colours also merge to form the spectrum in the logo and backgrounds. c 0 r 234 Pantone m 91 g 42 #CC3333 032 CVU y 87 b 43 k 0 c 0 r 255 Pantone m 47 g 128 #FF9900 144 CVU y 100 b 0 k 0 c 0 r 255 Pantone m 9 g 197 #FFCC00 109 CVU y 94 b 0 k 0 c 76 r 53 Pantone m 0 g 160 #009933 361 CVU y 91 b 33 k 0 c 72 r 59 Pantone m 0 g 101 #336633 364 CVU y 100 b 29 k 50 c 100 Pantone r 0 m 0 Process g 158 #0099FF y 0 Cyan CVU b 212 k 0 c 100 r 0 Pantone m 79 g 58 #333366 2747 CVU y 0 b 165 k 9 c 79 r 80 Pantone m 94 g 23 #660099 527 CVU y 0 b 148 k 0 6 Backgrounds The bright diamond background is available in various files - see below. These can be used as a backdrop for promotional material - posters, postcards, covers for documents etc. .psd Adobe Photoshop layered files in four colour process CMYK A1 A1 plus 3mm bleed A4 A4 plus 3mm bleed .tif Bitmap tiff format for output on pdf and print. Four colour process CMYK. A1 A1 plus 3mm bleed WSJ-BGplain A4 A4 plus 3mm bleed 72dpi low resolution version .jpg Compressed bitmap format for use on PCs in Microsoft documents or web use. RGB colour. A1 A1 plus 3mm bleed A4 A4 plus 3mm bleed 72dpi low resolution version This background is also available with the diamond photos in place, in A4 only. For documents where more white space is needed, a light background is available. As on this design guide, a mixture of the two is the most effective way of using the WSJ-BG+photos backgrounds.
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