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1St National Bank Branding Guidelines

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1St National Bank Branding Guidelines 1ST NATIONAL BANK BRANDING GUIDELINES Produced by ORANGE MEDIA GROUP INC St. Lucia Limited 1st National Bank The new logo is an embodiment of the history, values and vision of the rebranded institution. From the beginning the Bank’s focus was about allowing low income earners to save with a view to building their homes. Therefore the blue “arch” which is the main feature of the logo illustrates this social/human component which is such a foundation even today for building not just homes but families. The white vertical impression in the arch represents an “open door”. This has and continues to be the policy of the Bank – openness, warmth, family and familiarity. It is one of the unique features of the company that continues to differentiate it in the banking industry. The shadow cast by the open door form the figure “1”. This holds great significance as 1st National Bank is in fact the country’s first indigenous bank. Also, the number 1 sets up the commitment that The Bank continues to put its stakeholders first while at the same time echoes the reciprocated sentiment – that to all its stakeholders 1st National Bank continues to be their number 1. The colours used in the logo and name are drawn from the previous logo and our national colours. The tagline or signature slogan for any institution is a statement of commitment to all stakeholders (customers, shareholders, staff and community). This is also true for 1st National Bank. Here For You speaks of timeless presence and personal relevance. It reassures its people that it is whenever and wherever they need their bank. 1st National Bank Branding Guidelines (01) THE LOGO Space Logo Symbol The Arc The Light The Door Logo Type 6p 3 n 6 4 n/2 = n n 1 n 1 2 2n 2 p = p 3 3p 1 p 14p 2 1st National Bank Branding Guidelines (02) THE LOGO Tagline Logo Symbol Logo Type Tagline 6p 3 n 6 4 n/2 n 1 = n 2 p 1 n 3 2 1 n 2n 2 3 n = p 4 3p 1 p 2 8p 14p 1st National Bank Branding Guidelines (03) THE LOGO Clear Space and Minimum Size 1st National Bank Logo clearspace 23mm 14mm 1st National Bank Logo minimum size 1st National Bank Branding Guidelines 1st National Bank Branding Guidelines (03) (04) THE LOGO Don’ts Never disform the shape of the logo symbol from the approved artwork. Never skew the Never fill the logo symbol logo outline /logotype/ with a pattern. tagline from from the the approved approved artwork. Never alter the Never resize the colors of the logo symbol logo symbol or to be larger or logotype from smaller from the approved the approved artwork. artwork. Never outline Always avoid the logo placing the logo symbol or on complicated logotype from backgrounds. the approved artwork. When using the 1 color reverse logo, the door and the light should go black or the color of the background. 1st National Bank Branding Guidelines (05) THE LOGO Use of Horizontal Logo The landscape logo is only applicable to artwork that has a extreme horizontal layout. Use approved digital artwork 2n that maintains the correct 5n n 1 1 n 2p 2 3 relationship 1n 2n 2 between logo 3n elements. 4 = n 1 p 3p 1p 8p 4 2 2 14p = p p 1 p 17 2 Minimum clearspace for horizontal logo needs to be at least 1 “a” of it’s height and width. The height of the horizontal logo should never be > 8mm reproduced smaller than 8mm. 1st National Bank Branding Guidelines (06) THE LOGO Primary Colors Primary Color Platte Spot: Spot: Spot: PANTONE 2995 PANTONE 131 Pantone Black Process: Process: Process: c83, m11, y2, k0 c17, m46, y100, k2 c100, m100, y100, k100 RGB web: RGB web: RGB web: r0, g174, b239 r213, g160, b15 r0, g0, b0 Web hex: Web hex: Web hex: #0099FF #CC9900 #000000 Greyscale Color Platte Spot: Spot: Spot: PANTONE Cool Gray 10 PANTONE Cool Gray 7 Pantone Black Process: Process: Process: c0, m0, y0, k75 c0, m0, y0, k25 c100, m100, y100, k100 RGB web: RGB web: RGB web: r99, g100, b103 r198, g200, b202 r0, g0, b0 Web hex: Web hex: Web hex: #666666 #CCCCCC #000000 1st National Bank Branding Guidelines (07) THE LOGO Secondary Colors Secondary Color Platte Spot: Spot: PANTONE 732 PANTONE 581 Process: Process: c40, m74, y95, k51 c23, m20, y100, k83 RGB web: RGB web: r95, g51, b22 r60, g57, b0 Web hex: Web hex: #472612 #333300 Spot: Spot: PANTONE 188 PANTONE 7485 Process: Process: c0, m90, y100, k74 c20, m0, y69, k12 RGB web: RGB web: r96, g8, b0 r187, g201, b105 Web hex: Web hex: #590000 #bcc969 Spot: Spot: PANTONE 7541 PANTONE 7499 Process: Process: c14, m0, y16, k0 c0, m6, y50, k0 RGB web: RGB web: r218, g237, b219 r255, g234, b149 Web hex: Web hex: #daeddb #ffeb95 1st National Bank Branding Guidelines 1st National Bank Branding Guidelines (07) (08) THE LOGO Colors Variations Full Coloured Logo symbol and logotype on a white or light coloured background. Full Coloured Logo symbol and white logotype on a black or dark coloured background. Grey Scale Logo symbol and logotype on a white or light coloured background. 1 Color Single color black logo on white or light colored background. 1 Color Single color corporate blue logo on white or light colored background. Reversed White Logo symbol and white logotype on a black or dark coloured background. Special Treatments Special situations, such as hot- stamping allows for reproduction of the First National Bank logo to be in Gold /Silver. 1st National Bank Branding Guidelines (09) THE LOGO Background Control Whenver possible, use full color logo on a white background. Full color logo Full color logo symbol with on 1st National reverse white Bank light green logotype on 1st background. National Bank dark brown background. Full color logo Full color logo symbol with on 1st National reverse white Bank light blue logotype on 1st background. National Bank dark green background. Full color logo symbol with Full color logo reverse white on 1st National logotype on Bank light yellow 1st National background. Bank maroon background. Full color logo Use the full color symbol with logo on a light reverse white photographic logotype on a background as dark photographic long as there is background enough contrast when there is not for the logo to enough contrast be legible. for the black logotype to be legible. 1st National Bank Branding Guidelines 1st National Bank Branding Guidelines (09) (10) THE LOGO Background Misuse Full color logo Full color logo is symbol with not suitable for reverse white reproduction on logotype is not a primary color suitable for background. reproduction Use lighter on light colored shades from the background. Use secondary color full color logo with platte. black logo type. Do not use a tint,or lighter Do not use dark shade of the color backgrounds primary colors when full color for a background. logo with black Use the reverse logotype is used. white logo. Do not use Do not use full full color logo color logo symbol symbol with with reverse white black logotype logotype on a on a dark light photographic photographic background. Use background. the full color logo Use the full color symbol with back logo symbol with logotype. reverse white logotype. Reverse light logo does not provide sufficient contrast on some Never place the photgraphic logo that gets lost backgrounds. on complicated Instead, use the photographic full color logo backgrounds. symbol with black logotype. 1st National Bank Branding Guidelines (11) THE LOGO Product Logos 1st National Bank Branding Guidelines (12) THE TYPEFACES Futura Book BT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%&*(),.:” Futura Book BT(Italic) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%&*(),.:” Futura Light BT(Light) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%&*(),.:” Futura Light BT(Light Italic) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%&*(),.:” Futura Light Condensed BT (Italic) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%&*(),.:” Futura Medium BT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%&*(),.:” Futura Medium BT (Bold) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%&*(),.:” Futura Medium Condensed BT (Italic) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%&*(),.:” 1st National Bank Branding Guidelines (13) THE PHOTOGRAPHY The photography that 1st National Bank uses for various communications - from advertising to web sites - should convey the personalise, approachable and friendly engery that shows in the tagline “Here...for YOU!”, yet maintaining the professional and reliable image. There are three different different styles that may be used, depending on the communication. People photography, single product photography and product photography within an environment. People photography can show people with positive engery,enjoying life everywhere, every moments, satisfying them. Product photography should show the product at an engaging angle and on a white background with shadows. Product photography should always ensure that the featured product is being showed clearly and not lost within the environment. 1st National Bank Branding Guidelines (14) THE PHOTOGRAPHY People Photography People are always smiling having this positive engery that spreads across the entire photography. They are happy, satisfied and confident in life. The photography can be focused on an individual or a group shot. People photography can show people with positive engery,enjoying life everywhere, every moments, satisfying them. 1st National Bank Branding Guidelines (15) THE PHOTOGRAPHY Single Product Photography Images of products should appear at an engaging angle, show the dimensions of the products, and be shot against a white background with slight shadowing. The shoot of the product should be clear and with no hidden parts of the product in shadows unless unavoidable. Product photography should show the product at an engaging angle and on a white background with shadows.
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