1St National Bank Branding Guidelines
1st national bank Branding guidelines
Produced by ORANGE MEDIA GROUP INC St. Lucia Limited 1st National Bank
The new logo is an embodiment of the history, values and vision of the rebranded institution. From the beginning the Bank’s focus was about allowing low income earners to save with a view to building their homes. Therefore the blue “arch” which is the main feature of the logo illustrates this social/human component which is such a foundation even today for building not just homes but families. The white vertical impression in the arch represents an “open door”. This has and continues to be the policy of the Bank – openness, warmth, family and familiarity. It is one of the unique features of the company that continues to differentiate it in the banking industry. The shadow cast by the open door form the figure “1”. This holds great significance as 1st National Bank is in fact the country’s first indigenous bank. Also, the number 1 sets up the commitment that The Bank continues to put its stakeholders first while at the same time echoes the reciprocated sentiment – that to all its stakeholders 1st National Bank continues to be their number 1. The colours used in the logo and name are drawn from the previous logo and our national colours.
The tagline or signature slogan for any institution is a statement of commitment to all stakeholders (customers, shareholders, staff and community). This is also true for 1st National Bank. Here For You speaks of timeless presence and personal relevance. It reassures its people that it is whenever and wherever they need their bank.
1st National Bank Branding Guidelines (01) THE LOGO Space
Logo Symbol The Arc
The Light The Door
Logo Type
6p
3 n 6 4
n/2 = n n 1 n 1 2
2n 2 p = p 3
3p 1 p 14p 2
1st National Bank Branding Guidelines (02) THE LOGO Tagline
Logo Symbol
Logo Type
Tagline
6p
3 n 6 4
n/2 n 1 = n 2 p 1 n 3 2 1 n 2n 2 3 n = p 4 3p 1 p 2 8p 14p
1st National Bank Branding Guidelines (03) THE LOGO Clear Space and Minimum Size
1st National Bank Logo clearspace
23mm
14mm
1st National Bank Logo minimum size
1st National Bank Branding Guidelines 1st National Bank Branding Guidelines (03) (04) THE LOGO Don’ts
Never disform the shape of the logo symbol from the approved artwork.
Never skew the Never fill the logo symbol logo outline /logotype/ with a pattern. tagline from from the the approved approved artwork.
Never alter the Never resize the colors of the logo symbol logo symbol or to be larger or logotype from smaller from the approved the approved artwork. artwork.
Never outline Always avoid the logo placing the logo symbol or on complicated logotype from backgrounds. the approved artwork.
When using the 1 color reverse logo, the door and the light should go black or the color of the background.
1st National Bank Branding Guidelines (05) THE LOGO Use of Horizontal Logo
The landscape logo is only applicable to artwork that has a extreme horizontal layout.
Use approved digital artwork 2n that maintains the correct 5n n 1 1 n 2p 2 3 relationship 1n 2n 2 between logo 3n elements. 4 = n 1 p 3p 1p 8p 4 2 2 14p = p p 1 p 17 2
Minimum clearspace for horizontal logo needs to be at least 1 “a” of it’s height and width.
The height of the horizontal logo should never be > 8mm reproduced smaller than 8mm.
1st National Bank Branding Guidelines (06) THE LOGO Primary Colors
Primary Color Platte
Spot: Spot: Spot: PANTONE 2995 PANTONE 131 Pantone Black Process: Process: Process: c83, m11, y2, k0 c17, m46, y100, k2 c100, m100, y100, k100 RGB web: RGB web: RGB web: r0, g174, b239 r213, g160, b15 r0, g0, b0 Web hex: Web hex: Web hex: #0099FF #CC9900 #000000
Greyscale Color Platte
Spot: Spot: Spot: PANTONE Cool Gray 10 PANTONE Cool Gray 7 Pantone Black Process: Process: Process: c0, m0, y0, k75 c0, m0, y0, k25 c100, m100, y100, k100 RGB web: RGB web: RGB web: r99, g100, b103 r198, g200, b202 r0, g0, b0 Web hex: Web hex: Web hex: #666666 #CCCCCC #000000
1st National Bank Branding Guidelines (07) THE LOGO Secondary Colors
Secondary Color Platte
Spot: Spot: PANTONE 732 PANTONE 581 Process: Process: c40, m74, y95, k51 c23, m20, y100, k83 RGB web: RGB web: r95, g51, b22 r60, g57, b0 Web hex: Web hex: #472612 #333300
Spot: Spot: PANTONE 188 PANTONE 7485 Process: Process: c0, m90, y100, k74 c20, m0, y69, k12 RGB web: RGB web: r96, g8, b0 r187, g201, b105 Web hex: Web hex: #590000 #bcc969
Spot: Spot: PANTONE 7541 PANTONE 7499 Process: Process: c14, m0, y16, k0 c0, m6, y50, k0 RGB web: RGB web: r218, g237, b219 r255, g234, b149 Web hex: Web hex: #daeddb #ffeb95
1st National Bank Branding Guidelines 1st National Bank Branding Guidelines (07) (08) THE LOGO Colors Variations
Full Coloured Logo symbol and logotype on a white or light coloured background.
Full Coloured Logo symbol and white logotype on a black or dark coloured background.
Grey Scale Logo symbol and logotype on a white or light coloured background.
1 Color Single color black logo on white or light colored background.
1 Color Single color corporate blue logo on white or light colored background.
Reversed White Logo symbol and white logotype on a black or dark coloured background.
Special Treatments Special situations, such as hot- stamping allows for reproduction of the First National Bank logo to be in Gold /Silver.
1st National Bank Branding Guidelines (09) THE LOGO Background Control
Whenver possible, use full color logo on a white background.
Full color logo Full color logo symbol with on 1st National reverse white Bank light green logotype on 1st background. National Bank dark brown background.
Full color logo Full color logo symbol with on 1st National reverse white Bank light blue logotype on 1st background. National Bank dark green background.
Full color logo symbol with Full color logo reverse white on 1st National logotype on Bank light yellow 1st National background. Bank maroon background.
Full color logo Use the full color symbol with logo on a light reverse white photographic logotype on a background as dark photographic long as there is background enough contrast when there is not for the logo to enough contrast be legible. for the black logotype to be legible.
1st National Bank Branding Guidelines 1st National Bank Branding Guidelines (09) (10) THE LOGO Background Misuse
Full color logo Full color logo is symbol with not suitable for reverse white reproduction on logotype is not a primary color suitable for background. reproduction Use lighter on light colored shades from the background. Use secondary color full color logo with platte. black logo type.
Do not use a tint,or lighter Do not use dark shade of the color backgrounds primary colors when full color for a background. logo with black Use the reverse logotype is used. white logo.
Do not use Do not use full full color logo color logo symbol symbol with with reverse white black logotype logotype on a on a dark light photographic photographic background. Use background. the full color logo Use the full color symbol with back logo symbol with logotype. reverse white logotype.
Reverse light logo does not provide sufficient contrast on some Never place the photgraphic logo that gets lost backgrounds. on complicated Instead, use the photographic full color logo backgrounds. symbol with black logotype.
1st National Bank Branding Guidelines (11) THE LOGO Product Logos
1st National Bank Branding Guidelines (12) THE TYPEFACES
Futura Book BT abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%&*(),.:”
Futura Book BT(Italic) abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%&*(),.:”
Futura Light BT(Light) abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%&*(),.:”
Futura Light BT(Light Italic) abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%&*(),.:”
Futura Light Condensed BT (Italic) abcdefghijklmnopqrstuvwxyz AbcDEfGHiJKlMNOPQRStUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%&*(),.:”
Futura Medium BT abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%&*(),.:”
Futura Medium BT (Bold) abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%&*(),.:”
Futura Medium Condensed BT (Italic) abcdefghijklmnopqrstuvwxyz AbcDEfGHiJKLmNOPQRStUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%&*(),.:”
1st National Bank Branding Guidelines (13) THE PHOTOGRAPHY
The photography that 1st National Bank uses for various communications - from advertising to web sites - should convey the personalise, approachable and friendly engery that shows in the tagline “Here...for YOU!”, yet maintaining the professional and reliable image. There are three different different styles that may be used, depending on the communication. People photography, single product photography and product photography within an environment.
People photography can show people with positive engery,enjoying life everywhere, every moments, satisfying them.
Product photography should show the product at an engaging angle and on a white background with shadows.
Product photography should always ensure that the featured product is being showed clearly and not lost within the environment.
1st National Bank Branding Guidelines (14) THE PHOTOGRAPHY People Photography
People are always smiling having this positive engery that spreads across the entire photography. They are happy, satisfied and confident in life. The photography can be focused on an individual or a group shot.
People photography can show people with positive engery,enjoying life everywhere, every moments, satisfying them.
1st National Bank Branding Guidelines (15) THE PHOTOGRAPHY Single Product Photography
Images of products should appear at an engaging angle, show the dimensions of the products, and be shot against a white background with slight shadowing. The shoot of the product should be clear and with no hidden parts of the product in shadows unless unavoidable.
Product photography should show the product at an engaging angle and on a white background with shadows.
1st National Bank Branding Guidelines (16) THE PHOTOGRAPHY Product Photography (Environment)
Showing the product in a real environment - a resturant, shopping mall, office, etc. allows for a sense of real life experience. The products shoot should be clear and not camouflage within the environment.
Product photography should always ensure that the featured product is being showed clearly and not lost within the environment.
1st National Bank Branding Guidelines (17) THE LAYOUT Basic Form Elements
The information in the following section describes the The application of these 6 elements (the use of a visual area, elements that should be used in all marketing communications a corporate blue horizontal bar, a gold vertical bar, an arch, materials. There are six basic elements that, along with a white text field and a logo white space bar) are described colours, typography and the use of visuals, will help to build here. There are also examples of their use in the specific a consistent 1st National Bank visual identity across the material sections, with templates, at the end of each material markets. section.
Corporate blue horizontal bar
white text field
the arch
Corporate gold vertical bar
visual area
Logo white space bar
6 basic elements should be used in all materials to build consistency of the 1st National Bank visual identity. All elements should be formed in straight lines.
1st National Bank Branding Guidelines (18) THE COMMUNICATIONS Single Page Ad
5% x 5% x
Corporate blue 2% x horizontal bar 5% x Headline : Sed Sollicitudin Dictum Metus Futura Book typo Nulla Nisl Magna Vehicula Quis Auctor Nues. Sub-Headline : Futura Bold typo Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas quis eros. Integer eu quam. Sed ultrices. Nulla velit. Sed imperdiet, purus ut interdum auctor, leo libero adipiscing leo, in porttitor eros lorem hendrerit nibh. Aenean sed orci in ante sodales dignissim. Nullam suscipit ultrices mauris. Pellentesque habitant morbi Body Copy: tristique senectus et netus et malesuada fames ac turpis egestas. Futura Book typo
Donec congue dui at libero. Sed sollicitudin dictum metus. Nulla nisl magna, vehicula quis, auctor nec, auctor id, ligula. Duis venenatis Fine Print: mi id lacinia lacus sapien consectetuer ante. Futura Book typo
Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of x the gold bar
Corporate gold 50% x vertical bar
Main Visual Creative
Height of logo should be no less than 4 times the height of the blue bar, and width should be no less 1.5% x than 7 times the height of the 8.5% x blue bar.
The featured 1.5% x cards must always be in line with the logotype. The 2.5% x height of the The space on the left and right must always card is always be of equal width, and it is always half the half the height width of the gold vertical bar. of the logo.
1st National Bank Branding Guidelines (19) THE COMMUNICATIONS Doublespread Ad
Corporate gold vertical bar Height of the arch is always 2 times of the width of the gold bar, and width of the arch is Corporate blue Main Visual always 2.5 times of the horizontal bar Creative width of the gold bar Headline : Futura Book typo
5% x 5% x Sub-Headline : 5% x Futura Bold typo
2% x 5% x Sed Sollicitudin Dictum Metus Donec dui auro Nulla Nisl Magna Vehicula Quis Auctor Nues Nam Gravida Purus Eu Purus. 4% x Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas quis eros. Integer eu quam. Sed ultrices. Nulla velit.
Sed imperdiet, purus ut interdum auctor, leo libero adipiscing leo, in porttitor eros lorem hendrerit nibh. Aenean sed orci in ante sodales dignissim. Nullam suscipit ultrices mauris. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
Nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer, sem. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Suspendisse nibh. Donec in x quam. Etiam nulla lectus, vehicula sit amet, tempor a, commodo vitae, nibh. Nulla facilisi. Etiam metus. Duis sodales pellentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor sed tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non lectus.
Nunc adipiscing, risus sed hendrerit tempus, ligula libero varius magna, quis aliquam lorem ipsum tristique pede. Donec id purus vel justo posuere malesuada. Vivamus sed dolor in dolor hendrerit dapibus. Ut dapibus sapien non sem. Phasellus at mi eu tellus tempor aliquam. Aliquam suscipit nisi non tellus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Aenean ultrices faucibus turpis. Fusce lobortis lectus eget sem. Duis gravida justo. 2% x
11% x
Donec congue dui at libero. Sed sollicitudin dictum metus. Nulla nisl magna, vehicula quis, auctor nec, auctor id, ligula. 2% x
2.5% x The space allowance is always half the Body Copy: width of the gold Futura Book typo vertical bar.
Body Copy: The featured Height of logo Futura Book typo product’s logo must should be no less always be in line with than 5 times the the logo. The height height of the of the product’s logo blue bar. is always half the height of the logo.
1st National Bank Branding Guidelines (20) THE COMMUNICATIONS Poster (Portrait Layout)
5% x 5% x
Corporate blue 2% x horizontal bar 5% x Headline : Sed Sollicitudin Dictum Metus Futura Book typo Nulla Nisl Magna Vehicula Quis Auctor Nues. Sub-Headline : Futura Bold typo
Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar
Main Visual Creative x 70% x
Vertical Gold bar
Height of logo should be no less than 4 times the height of the blue bar, and width should be 1.5% x no less than 7 times the height 8.5% x of the blue bar.
The featured 1.5% x product’s logo must always be in line with 10.4% x the logo. The height of the product’s logo 2.5% x is always half The space on the left and right must the height of always be of equal width, and it is always the logo. half the width of the gold vertical bar.
1st National Bank Branding Guidelines (21) THE COMMUNICATIONS Poster (Landscape Layout)
Height of the arch is always 2 times of the Corporate gold Corporate blue width of the gold bar, and vertical bar horizontal bar width of the arch is always 2.5 times of the width of the gold bar Main Visual Creative 5% x 5% x
2% x
5% x
70% x
x
2% x Sed Sollicitudin Dictum Metus Nulla Nisl Magna Vehicula Quis Auctor Nues.
11% x
2% x
2.5% x The space on the left and right must always be of equal width, and it is always half the width of the gold vertical bar.
Headline : Futura Book typo
Sub-Headline : Height of logo Futura Bold typo should be no less than 5 times the height of the The featured blue bar. product’s logo must always be in line with the logo. The height of the product’s logo is always half the height of the logo.
1st National Bank Branding Guidelines (22) THE COMMUNICATIONS Don’ts for Ads/Posters
Never use other typefaces other than the approved corporate fonts
Never change the layout or disformed the corporate grid from approved artworks.
Never have the copies overflowing onto the main creative visual.
1st National Bank Branding Guidelines (23) THE COMMUNICATIONS Brochure Cover
5% x 5% x
2% x Corporate blue horizontal bar
5% x
Headline : Sed SollicitudinD semper Futura Book typo ictum vestibulum Nulla Nisl Magna Vehicula Quis Auctor Sub-Headline : Futura Bold typo
Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar
Main Visual Creative
x
Vertical Gold bar 70% x
Height of logo should be no less than 3 times the height of the blue bar, and width should be no less than 5 1.5% x times the height of the blue bar. 7% x The featured product’s logo 1.5% x must always be in line with the logo. The height of the product’s logo 2.5% x is always half The space on the left and right must always be of equal width, the height of and it is always half the width of the gold vertical bar. the logo.
1st National Bank Branding Guidelines (24) THE COMMUNICATIONS Brochure Back Cover
5% x 5% x
2% x
x
10% x
2% x 1st National Bank P.O. Box 578 Futura Black Fort Collins, CO 80521 Font size, 8pts Leading, 11pts 1-800-883-8773 www.1stnationalbank.com
5% x
1st National Bank Branding Guidelines (25) THE COMMUNICATIONS Brochure Inside Spread
Corporate blue horizontal bar
Subject title: Headline : Futura Bold typo Futura Book typo
Sub-Headline : 4% x 4% x Futura Bold typo
2% x 4% x Donec congue dui at libero. Sed sollicitudin Sed SollicitudinD semper dictum metus. Nulla nisl magna, vehicula ictum vestibulum quis, auctor nec. Nulla Nisl Magna Vehicula Quis Auctor Duis venenatis mi id ante. Cras vel purus. In consectetuer venenatis purus. Morbi eleifend urna facilisis orci. Ut non arcu. Pellentesque tristique pede eu enim. Fusce porttitor sem non lacus. Donec mi felis, laoreet eu, aliquet quis, tempor vitae, mi. Proin eleifend.
Nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer, sem. Pel- lentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Suspendisse nibh. Donec in quam. Etiam nulla lectus, vehicula sit amet, tempor a, commodo vitae, nibh. Nulla facilisi. Etiam metus. Duis sodales pel- lentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor sed tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non lectus. Nunc adipiscing, risus sed hendrerit tempus, ligula libero varius magna, quis ali- quam lorem ipsum tristique pede. Donec id purus vel justo posuere malesuada.
Nam gravida purus eu purus. In lacus sapien, viverra ut, interdum nec, hendrerit imperdiet, ligula. Nulla tempor consectetuer nisi. Aenean placerat cursus dui. Mauris sollicitudin sollicitudin felis. Suspendisse potenti. Sed ornare est eu tellus. Morbi non nulla. Cras porta libero sit amet mi. Duis cursus. Vivamus commodo fermentum pede. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas quis eros. In- teger eu quam. Sed ultrices. Nulla velit. Sed imperdiet, purus ut interdum auctor, Vivamus sed dolor in dolor hendrerit dapibus. Ut dapibus sapien non sem. leo libero adipiscing leo, in porttitor eros lorem hendrerit nibh. Aenean sed orci Phasellus at mi eu tellus tempor aliquam. Aliquam suscipit nisi non tellus. Cum in ante sodales dignissim. Nullam suscipit ultrices mauris. Pellentesque habitant x sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed im- Aenean ultrices faucibus turpis. Fusce lobortis lectus eget sem. Duis gravida justo. perdiet consectetuer felis. Etiam fermentum ipsum at velit. Morbi dolor. Ut odio Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia magna, gravida non, viverra eu, consectetuer blandit, odio. Nulla ultricies varius Curae; In sit amet magna vel felis lacinia auctor. Praesent facilisis adipiscing elit. Mauris tellus sem, pretium pulvinar, scelerisque eu, mattis id, nibh. Quisque pede. Vivamus sollicitudin, velit eu ornare pharetra, elit magna euismod turpis, vestibulum mi ut justo. Proin magna arcu, interdum a, condimentum a, cursus eu condimentum diam massa id ipsum. Donec commodo felis at diam. vel, est. Sed hendrerit neque.
Donec congue dui at liberoed sollicit Donec congue dui at libero. Sed sollicitudin dictum metus. Nulla nisl magna, vehicula quis, auctor nec, auctor id, ligula. Duis venenatis mi id ante. Cras vel Nulla nisl magna, vehicula quis, auctor nec, auctor id, ligula. Duis venenatis purus. In consectetuer venenatis purus. Morbi eleifend urna facilisis orci. Ut non mi id ante. Cras vel purus. In consectetuer venenatis purus. Morbi eleifend urna arcu. Pellentesque tristique pede eu enim. Fusce porttitor sem non lacus. Donec facilisis orci. Ut non arcu. Pellentesque tristique pede eu enim. Fusce porttitor mi felis, laoreet eu, aliquet quis, tempor vitae, mi. Proin eleifend. sem non lacus. Donec mi felis, laoreet eu, aliquet quis, tempor vitae, mi. Proin eleifend. Nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer, sem. Pel- Donec congue dui at lentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis Nam nibh leo, semper dapibus, vestibulum at, lacinia consectetuer, sem. Pel- libero. Sed sollicitudin egestas. Suspendisse nibh. Donec in quam. Etiam nulla lectus, vehicula sit amet, lentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis dictum metus. Nulla nisl tempor a, commodo vitae, nibh. Nulla facilisi. Etiam metus. Duis sodales pel- egestas. Suspendisse nibh. Donec in quam. Etiam nulla lectus, vehicula sit amet, magna, vehicula quis, lentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor sed tempor a, commodo vitae, nibh. Nulla facilisi. Etiam metus. Duis sodales pel- auctor nec, auctor id, tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non lectus. lentesque felis. Morbi ut urna a dolor ultrices laoreet. Vivamus fringilla, dolor ligula. Duis venenatis mi Nunc adipiscing, risus sed hendrerit tempus, ligula libero varius magna, quis ali- sed tempor suscipit, felis lorem imperdiet augue, eu scelerisque felis tortor non id ante. Cras vel purus. quam lorem ipsum tristique pede. Donec id purus vel justo posuere malesuada. lectus. In consectetuer venenatis purus. Morbi eleifend urna Nam gravida purus eu purus. In lacus sapien, viverra ut, interdum nec, hendrerit Nunc adipiscing, risus sed hendrerit tempus, ligula libero varius magna, quis ali- facilisis orci. Ut non arcu. imperdiet, ligula. Nulla tempor consectetuer nisi. Aenean placerat cursus dui. quam lorem ipsum tristique pede. Donec id purus vel justo posuere malesuada. Mauris sollicitudin sollicitudin felis. Suspendisse potenti. 4% x
4% x 4% x 4% x 4% x
Space allowance between the header/image/ Body Copy: copy should never Futura Book typo. go smaller than the height of the Size of body copy blue corporate bar. should never go below 8pt. Layout of copy should never exceed the text boundary.
1st National Bank Branding Guidelines 1st National Bank Branding Guidelines (25) (26) THE COMMUNICATIONS Credit Card
85mm
55mm
2mm Height of the 1mm arch is always Height of 2 times of the logo must height of the be at least gold bar 15mm
Height of the gold bar is always 2 times of the height of the blue bar
The spacing on the left and right must always be equal
1st National Bank Branding Guidelines (27) THE COMMUNICATIONS Horizontal Billboards
Below are examples of billboards that range in proportion from square (1:1) to extremely long (7:1). Follow the standard rules of use of the boards on billboards up to a 3:1 proportion. Always observe clear space requirements for the 1st National Bank logo.
1:1
Logo only Logo only
3:1
Logo only
Logo, headline and image Logo, headline, products’s logo and image
7:1
Lorem Ipsum Dolor Sit Amet Consectetuer
Logo, headline, product’s logo and image
Lorem Ipsum Dolor Sit Amet Donec congue dui at
Logo, headline and image
1st National Bank Branding Guidelines (28) THE COMMUNICATIONS Billboards with logo only
1:1
7% x 7% x
x x
10% x
7% x 7% x 7% x 7% x
3:1
7% x x
10% x
15% x 15% x
1st National Bank Branding Guidelines (29) THE COMMUNICATIONS 3:1 Billboards
7% x 10% x Height of the arch is always 2 times of
the width of the gold x bar, and width of the arch is always 2.5 times of the width of 30% x the gold bar
10% x
15% x 10% x 120% x 15% x
Logo, headline and image
7% x 10% x Height of the arch is always 2 times of the width of the gold bar, and width of the
x arch is always 2.5 25% x times of the width of the gold bar
10% x
15% x 10% x 120% x 15% x
Logo, headline, products’s logo and image
1st National Bank Branding Guidelines (30) THE COMMUNICATIONS 7:1 Billboards
Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar
7% x 10% x
Lorem Ipsum Dolor Sit Amet x Consectetuer
40% x
10% x
15% x 10% x 300% x 15% x
Logo, headline, products’s logo and image
Height of the arch is always 2 times of the width of the gold bar, and width of the arch is always 2.5 times of the width of the gold bar
7% x 10% x
Lorem Ipsum Dolor Sit Amet x Donec congue dui at
30% x
10% x
15% x 10% x 480% x 15% x
Logo, headline and image
1st National Bank Branding Guidelines (31) THE COMMUNICATIONS Signages (Horizontal)
1:1
7% x x
10% x
7% x 7% x
3:1
7% x x
10% x
15% x 15% x Preferred ratio
7:1
3:1 Ration over 3:1, takes the basic frame of 3:1.
1st National Bank Branding Guidelines (32) THE COMMUNICATIONS Signages (Vertical)
2:1 3:1 x
1:1 21% x
7% x
2:1
10% x
7% x 7% x
x 30% x
7% x 7% x
Preferred ratio
Ration over 2:1, takes the basic frame of 2:1.
1st National Bank Branding Guidelines (33) THE COMMUNICATIONS Commerical Endframe If approved by the 1st National Bank Management team, the logo may be animated, so long the animation ends as the full complete logo on one of the following approved backgrounds: White, black, light yellow and light blue.
Full color logo on a white background.
Full Coloured Logo symbol and white logotype on a black background.
Full color logo on 1st National Bank light yellow background.
Full color logo on 1st National Bank light blue background.
1st National Bank Branding Guidelines (34) THE COMMUNICATIONS Website
x x x/2 x/2
x x
x
x
x
x x
x x
x x x x
The navigation bar should appear at the top and in the same The logo should be position on each page. Text should always be Content/product in the same size and Links should work as in html verdana banners position in every page. drop-down menus.
1st National Bank Branding Guidelines 1st National Bank Branding Guidelines (35) (36) THE CORPORATE Letterhead
8pt, Futura Bold
8pt, Futura Book
See Next Page for actual size of letterhead
1st National Bank Branding Guidelines (36) 1st National Bank P.O. Box 578 Fort Collins, CO 80521 1-800-883-8773 www.1stnationalbank.com THE CORPORATE Businesscard
William P. Alexandar Name, Futura Bk Book, 11pts GENERAL MANAGER Title, Futura Bk Bold, 7pts Marketing Department Department, Futura Bk Book, 7pts
1st National Bank Bank Name P.O. Box 578 Futura Bk Bold, 6pts Fort Collins, CO 80521 Logo Tel: 5685-5565-125 Fax: 5685-5565-125 Address/Contact details Mobile: 5685-5565-125 Futura Bk Book, 6pts Email: [email protected]
7mm 5mm 5mm 5mm
2mm 5mm William P. Alexandar GENERAL MANAGER Marketing Department
8mm
1st National Bank P.O. Box 578 Fort Collins, CO 80521 19.5mm Tel: 5685-5565-125 Fax: 5685-5565-125 Mobile: 5685-5565-125 Email: [email protected] 5mm
1st National Bank Branding Guidelines (38) The Specialty Items Mugs
1st National Bank Branding Guidelines (39) The Specialty Items Uniform (White Polo Tee)
Front
Back
1st National Bank Branding Guidelines (40) The Specialty Items Uniform (Black Polo Tee)
Front
Back
1st National Bank Branding Guidelines (41) The Specialty Items Watch
1st National Bank Branding Guidelines (42) The Specialty Items Car Decal
1st National Bank Branding Guidelines (43)