Now That's World Famous About Stemilt
Meet the Mathison’s The Mathisons have owned and operated Stemilt since its founding in 1964. Today, the 4th and 5th generations lead the family business of producing World Famous Fruit. West Mathison is president, his brother Tate is director of sales, and their father Kyle is a World Famous apple, pear, and cherry grower.
Our Mission Stemilt exists to cultivate people and delight consumers through excellence.
Our Values There are 5 core values that guide the Stemilt team: Integrity: we do the right thing, even when no one else is looking Trust: we have trust in our fellow team members Innovation: a drive to continually improve is how we remain innovative Humility: we put the team before our own ego Stewardship: of our team members, our planet, and profits Rushing Rivers® Pears
10 Reasons Why Rushing Rivers® Pears are #1 The journey to pears that delight consumers never stops, and that’s what we love about this fruit. There is a lot TLC that Stemilt and its pear partners, Peshastin Hi-Up Growers, do each day to ensure flavorful pears make it to your stores, and home with shoppers. From tree to store, let’s talk about the 10 difference makers behind our Rushing Rivers® brand. #1 Love Our Locales Rushing Rivers® pears come straight from the best pear locales in the world - the Wenatchee & Entiat River Valleys.
#2 #3 Picky Code About To Picking Cooling Harvesting pears Summer pears get at the right time the royal cooling and pressures treatment with is the Stemilt our jet coolers and difference. hydrocoolers.
#4 #5 Vented Smart Euro Storage Carton Stemilt has 11 It’s the secret controlled weapon to our atmosphere RipeRiteTM storage rooms that ready-to-eat are specifically d’Anjou and Red designed with d’Anjou pears. pears in mind.
www.Stemilt.com/tkrr www.Stemilt.com/rr Rushing Rivers® Pears
#6 No Anti-Ripening Agents Stemilt pears haven’t used anti-ripening agents since 2018.
#7 #8 Ripening RipeRiteTM Forecast Rooms Our robust supply Pears ripen in the & demand perfect mix of forecasting humidity, models ensure temperature and we pack pears airflow thanks to to order. our Thermal Tech TarpLess® rooms.
#9 #10 Ripening Unlock Cycle Flavor Our R&D team Better flavor leads has created the to great sales and perfect recipe for happy consumers. ripening pears That’s the so you can enjoy Rushing Rivers® a pear with pear difference. dessert qualities.
www.Stemilt.com/tkrr www.Stemilt.com/rr Pear Segmenting Tips
Product Audience Placement Promotion
Bulk With PLU • Primary Consumer • Primary drivers of conventional • Monthly conventional Conventional & + Organic Consumer display promotion with 2-3 items per ad Organic • Featuring one organic SKU with • Organic promotion fits well in multiple seasonal rotations cross-category organic ads • Segment fits well with your • Both are great for online and organic pear category home delivery options, but will not be the volume driver
Lil Snappers® • Parents • Grow segment with wing displays • Great liner promotion with 9/3 lb. + 12/2 lb. • Seniors and secondary displays with DRCs bulk conventional or organic Conventional & • Wellness for both conventional and organic pears as primary Organic • Integrate with bulk pear displays • Must for online home for cross category success delivery and curbside pick up • Also work well in bookshelf • Brand loyalty make for refrigeration due to ability to repeat purchases stand up with great identification • Build organic category with volume and dollars on smaller volume segment
Rushing Rivers® • Parents • Segment drivers category in • Ultimate grab-and-go item 9/4lb. & 8/5lb. • Seniors volume spikes with wing displays to build volume and dollars Conventional & • Pear Lovers & seasonal cross-category • Great value item for online Organic • Convenience display work home delivery and curbside Seekers pick up Inspiration Orchard®
“Inspiration Orchard® is a place where flavors grow. The unity between orchard locale, horticulturalists, rootstock, varieties and farming practices help us achieve our mission of delighting consumers around the globe.”
- West Mathison, Stemilt President
Rave® Rave® brand MN55 cultivar apples are outrageously juicy with a refreshing snappy zing. They are available in early August. • Cross between Honeycrisp and MonArk, a variety that colors and matures early in the season • Best used for fresh applications • Developed by the University of Minnesota researchers that brought Honeycrisp and SweeTango® to the world
SweeTango® SweeTango® brand Minneiska cultivar apples are incredibly crisp and flavorful, and harvested in August. • Part Honeycrisp, part Zestar®, SweeTango® stands out visually and has a superior taste • Developed by the same University of Minnesota researchers that bred Honeycrisp and Rave® • Stemilt grows and markets the apple for the western United States as part of the national Next Big Thing growers’ cooperative
Honeyhill™ HoneyhillTM incredible Honeycrisp apples taste like fall all season long thanks to Stemilt’s dedication to detail on growing fruit with high colors and qualities. • HoneyhillTM brings horticultural practices, researched storage techniques and a new late season sport (Royal Honeycrisp) into this premium program • With high colors, apples will standout at retail and the sugar levels will keep consumers coming back for more Inspiration Orchard®
Cosmic Crisp® Cosmic Crisp® brand WA38 cultivar apples are changing the apple landscape via volume and flavor. • Large, juicy red apple with firm and crisp texture • Dream apple with perfect flavor and texture balance, long storage capabilities and natural resistance to browning • Stemilt contributed to this apple’s development which paved the way for Stemilt to become a Cosmic Crisp® industry leader
Aztec Fuji Aztec Fuji is a high color, high quality premium Fuji variety grown and marketed by Stemilt • A main feature in our Fuji program • Strain picked with full color and desired starch reserves to deliver year-round consistent flavor profile • We market this variety with the Fuji PLU to eliminate confusion at retail
Pink Lady® Pink Lady® brand apples were pioneered by Stemilt in Washington State following their arrival from Australia in the 1990s • Stemilt is an experienced Pink Lady® apple grower and farms in warm locales like Mattawa and Pasco • With nearly three decades of experience, Stemilt produces Pink Lady® apples with high color, good sizing and delectable eating qualities Farm + Famous
What Is The Farm + Famous Tote? A new, grab-and-go pack to help sell bulk apples. It’s a paper tote bag packed in a display-ready Euro box with an earthy design that highlights the important Euro Box Specifications work farmers do. • 8/4lb. Euro footprint box with snap-on lid Why Farm + Famous Totes Work • 32 lb. per case They offer retailers a grab-and-go pack that displays instantly • 55 cases per pallet and meets consumer demand for sustainable packaging. • 5ti x 11hi • Random-weight tote bags • Cashier will use PLU stickers on the fruit to ring up the bag
Ready To Pack Conventional & Organic Apples
How2Recycle Approved This paper package is 100% recyclable and features How2Recycle lable on the bottom of the tote bag to help shoppers know how to recycle the package. Piñata® Apples
What’s The Story The Piñata® brand Pinova cultivar apple is a Stemilt signature variety with a tropical flavor twist and crisp, juicy bite. With a gorgeous red hue, Piñata® is a culinary delight thanks to its ability to withstand heat. Piñata® is a cross between three heirloom varieties - Golden Delicious, Cox’s Orange Pippin, and Duchess of Oldenburg.
When is Piñata® Available? 48% of Stemilt’s Piñata® Piñata® is available year-round apples are ORGANIC!
8/5 lb. Pouch Bag 9/3 lb. Pouch Bag Org. 9/3 lb. Pouch Bag UPC: 7 41839 00697 8 UPC: 7 41839 00594 0 UPC: 7 41839 00599 5
Merchandising Tips • Use Piñata® as a feature in multi-variety ads from November through July • Tell the special Piñata® story through POS signage and tropical-themed cartons or pop-up display bins • Promote intent packages like Lil Snappers® kid sized Piñata® apples or 5lb. Piñata® Apple Lover pouch bags • Use our social toolkit to spread the word about the tropical apple • Use demos and produce display contests to add in-store excitement around Piñata® Cosmic Crisp®
ccr What’s The Story PLU osmi isp.c c om Cosmic Crisp® WA 38 cv brand apples are a cross between Honeycrisp Conventional and Enterprise. They come to Stemilt after decades of development PLU #3507 at Washington State University. Cosmic Crisp® is the dream apple with A 3507 the perfect flavor and texture balance, longest storage, and natural resistance to browning.
48% of Stemilt’s Piñata® When Are They Available? Early November - June apples are ORGANIC! Standard Pouch Bags High-Graphic Carton
High-Graphic Euro
A Cosmic Wave of Change UPC List ® Org. 9/3 lb. Pouch Bag With significant volumes planted in Washington State, Cosmic Crisp is poised 12/2 lb. Pouch bag 9/4 lb. Pouch Bag UPC: 7 41839 00599 5 to be an apple category changer. Consider these data points: 7 41839 35002 6 7 41839 00676 3
• Cosmic Crisp® was the #12 top selling apple nationally from November 30, 9/3 lb. Pouch bag 8/5 lb. Pouch Bag 2020 to May 30, 2021 7 41839 35003 3 7 41839 35005 7 • Cosmic Crisp® sold in 11k stores weekly on average from January - June • With volume increasing again in the 2021 crop, Cosmic Crisp® has the potential to become the #1 club apple and the #6 apple by volume nationally during its November – early summer season
www.Stemilt.com/tkcc www.Stemilt.com/cc Lil Snappers®
What’s The Story Lil Snappers® is a complete line of kid size apples, pears, and organics that markets intent to parents buying healthy snacks for their kids.
Why Lil Snappers® Work Not Just For Kids! Lil Snappers® are available in 3lb. pouch bags, an ideal size for families Lil Snappers® kid size fruit is perfect and their store trip frequency. This package size lets you set a good retail for everyone, not just kids! Adults who price and drives more volume than smaller pouch bag sizes. like smaller sized fruit or those who are watching portions will also benefit from this pouch bag program.
9/3 lb. 12/2 lb. Pouch Bags Pouch Bags
Apples Organic Pears Organic Fuji Apples Bartlett Pears 7 41839 00588 9 7 41839 00714 2 Gala Fuji Bosc Bartlett 7 41839 00590 2 7 41839 00725 8 7 41839 00720 3 7 41839 00785 2 Golden Delicious Gala Concorde Bosc 7 41839 00724 1 7 41839 00596 4 7 41839 00710 4 7 41839 00788 3 Granny Smith Granny Smith d’Anjou Concorde 7 41839 00591 9 7 41839 00597 1 7 41839 00712 8 7 41839 00728 9 Honeycrisp Honeycrisp Red Pears d’Anjou 7 41839 00592 6 7 41839 00722 7 7 41839 00719 7 7 41839 00786 9 Piñata® Piñata® Red Pears 7 41839 00594 0 7 41839 00599 5 7 41839 00787 6 Pink Lady® Pink Lady® 7 41839 00593 3 7 41839 00598 8 Red Delicious 7 41839 00723 4
www.Stemilt.com/tkls www.Stemilt.com/ls Lil Snappers®
EZ Pallet Display How It Works • L: 40” W: 48” H: 35” - 50 per pallet
DRC
Easy Pallet Video, Click Here. EZ Pallet Display
Merchandising Mix DRC 9/3 lb. Promoting Lil Snappers® in store? Reach out to your Stemilt merchandising L: 23.375” W: 15.75” H: 7.25” manager who can help you build a special promotion focused around 27 lb. net the Lil Snappers® brand. 29 lb. gross Case Cube = 1.54 ft3 60 per pallet, 5ti x 12hi @93”
DRC 12/2 lb. L: 23.375” W: 15.75” H: 7.25” 24 lb. net 26 lb. gross Case Cube = 1.54 ft3 60 per pallet, 5ti x 12hi @93”
www.Stemilt.com/tkls www.Stemilt.com/ls There’s An Apple For That
What is There’s An Apple For That? Bring some fun to your monthly bulk apple promotions with our There’s an Apple for That merchandising program. There is a menu of options so you can bring a variety of promotions ideas to your store.
POS Signage Pop-Up Display Bins Display Contests Celebrate a unique quality for each Use bins for large apple displays or to Drive apple sales with a Stemilt Stemilt apple variety and call out your merchandise apples in a secondary sponsored display contest between Apple of the Month via 11x7 signage location your produce managers
Dietitian Tie-Ins Digital Media Toolkits Elevate apple promotions and focus Highlight your apple promotions on on the nutritional powers of this all of your digital channels with our super fruit by letting us work with complete and customizable digital your in-store dietitians media toolkit
www.Stemilt.com/tktaaft There’s An Apple For That
Geo-Targeted Social Ads We’ll boost your apple promotions through creative social ads on Facebook and Instagram to reach your shoppers and your key Meet Tim & Jocelyn market cities. Stemilt’s apple concierge crew
Don’t Forget! AppleForThat.Stemilt.com is the website where we answer questions shoppers have about apples. Head there for tips, tricks, and recipes to educate shoppers about the flavors and best uses of the Stemilt apples you carry.
www.Stemilt.com/tktaaft The Apple Lover Pack!
What is the Apple Lover Pack? This line of 5lb. and 4lb. pouch bags is a proven way for you to increase the volume of apples you sell AND market intent to your best apple shoppers. Promote Apple Lover packs in-store and online with core varieties available Wait, There’s More! year-round. • Gusseted pouch bag has a sturdy resealable zip lock and stands up Why Apple Lover Works on display and in the refrigerator • 5lb. and 4lb. sizes increase shopper purchase size at home • Available in both conventional and organic • You can build instant displays at • Works for your in-and-out promotions and grab-and-go options retail thanks to this pack shipping • Makes a great everyday item sold in a different location from your in our Inspiration Orchard® DRC or main apple display Artisan Organics™ DRC • Easy item to add for online purchases
9/4 lb. Pouch 8/5 lb. Pouch 8/5 lb. Pouch Gala Piñata® Fuji Piñata® Fuji Piñata® 7 41839 00741 8 7 41839 00740 1 7 41839 00694 7 7 41839 00697 8 7 41839 00 685 5 7 41839 00680 0 Honeycrisp Pink Lady® Gala Pink Lady® Gala Pink Lady® 7 41839 00667 0 7 41839 00742 5 7 41839 00693 0 7 41839 00696 1 7 41839 00683 1 7 41839 00355 7 Granny Smith Red Delicious Granny Smith Red Delicious 7 41839 00699 2 7 41839 00695 4 7 41839 00682 4 7 41839 00681 7 Golden Delicious 7 41839 00700 5 Apple Segmenting Tips
Product Audience Placement Promotion
Bulk With PLU • Primary Consumer • Best dollar driver for category • Best dollar driver for Conventional & + Organic Consumer • Organic is a top driver for the category Organic category • Two promotions per month • Cross promotion with multiple (average) with heavy focus varieties instead of single on fall variety ads • Ensure bulk fruit is well-represented in online formats with key search terms
Lil Snappers® • Parents • Grow segment with wing displays • Great liner promotion with 9/3 lb. + 12/2 lb. • Seniors and secondary displays with DRCs bulk conventional or organic Conventional & • Wellness for both conventional and organic as primary Organic • Integrate with bulk pear displays • Build organic category with for cross category success proper ring ads and larger • Also work well in bookshelf volume refrigeration due to ability to stand up with great identification • Must for online home delivery and curbside pick up
Apple Lover 8/5lb. • Apple Lovers • Self displays fruit for large • Drive volume with its 5lb. Conventional & (AKA Heavy Apple purchase sizes in attractive united size and easy ring on Organic Users) DRC that's stackable self-service registers • Value Shoppers • Item is capable of stand-up on • Great for in-and-out table/bin displays promotions • Ultimate sales vehicle for online home delivery and curbside pickup Artisan OrganicsTM
What’s The Story At Stemilt, organic fruit has been a promise and family passion since 1989. That’s when founder Tom Mathison boldly transitioned hundreds of acres to organic. His foresight helped Stemilt become a leader in organic tree fruits today. Our Artisan Organics™ apple and pear programs are focused on growing great qualities and modern flavors that will delight consumers.
Organic Apple Availability Organic Pear Availability
Cosmic Crisp® Bartlett Fuji Bosc Gala Concorde Granny Smith d’Anjou Honeycrisp Red d’Anjou Piñata® Starkrimson Pink Lady® Tate Mathison SweeTango®
www.Stemilt.com/tkorg www.Stemilt.com/org Artisan Organics™ Apple & Pear Program Differences • Apples are grown in modern, trellised orchards with strict harvest protocol to ensure continuous supply most months of the year • Best pear locales in the world makes it possible for us to grow this fruit organically • Dynamic controlled atmosphere systems extend storage life while maintaining quality and fruit condition • Small CA rooms designated for organics so that we can open new rooms often and maximize freshness • Apeel™ plant-derived coatings are used on all Artisan Organics™ apples to improve quality and drive demand • Organics are packed at a dedicated facility SweeTango® 2.2% Cosmic Crisp® Other 0.5% Artisan Organics™ By-The-Numbers 8.9% • 27% of our apple crop is organic Honeycrisp Pink Lady® 27.1% • 17% of our pear crop is organic 8.9%
Granny Smith 12.8%
Fuji Gala 14.9% 24.7%
www.Stemilt.com/tkorg www.Stemilt.com/org Delight The Consumer
Public Relations We build our brands through national and regional consumer PR activities to support trial at your stores. PR outreach includes: • Curated boxes shared regularly with media and food influencers • Experiential in-market or digital campaigns to earn media and social impressions
The Stem Blog Written by our resident fruit experts, The Stem is our long-time blog about all things fruit: • Fruit Recipes • Snack Ideas Consumer Offers • How To’s From cooking masterclasses to simple • Nutrition and Health snack recipe videos, our quarterly digital offers follow consumer trends and help inspire shoppers to eat more apples and pears.
Stemilt.com Our website was built to share the farm to fork experience with consumers, including: • Apple & Pear Variety Information Pip the Chatbot • Fruit Recipes Stemilt.com now comes with a friendly virtual • Nutrition & Health Benefits assistant to answer top consumer questions • Organic Farming about our fruits. Resources Retailers Need
Digital Media Toolkits Toolkits for branded and in-season fruits provide you with promotion resources, including: • Social posts and images • Ad photos • Fact sheet and POS
Stemilt U Online Join us virtually to become an expert on Stemilt apples! • Ideal way to train your entire produce team on apples Dynamic Data • Earn a Stemilt certificate after Fruit Tracker™ is Stemilt’s fruit category completing the course management and consumer insight program and provides you with: • Regular emails with new episodes of Fast Facts: The Cast to share our analysis of the latest Nielsen data • Analysis of the data that you provide to Nielsen or Stemilt • Insights on apple and pear purchase preferences through consumer surveys Crunch Circle that we conduct Special for dietitians, Crunch Circle VIP is an elite group that helps us better tailor our programs to serve and meet the needs of retail dietitians. 36 Seconds This email video series helps you stay up to date on all things Stemilt in just 36 Seconds. Grocery Pick-Up & Delivery Our brands and packaged programs are proven items to Famous Finds sell online. We can help build your online item with: Find out the hidden gems in our apple • Product Descriptors • Keywords and pear manifest in this email video series. • Photos Equitable Food Initiative
Stemilt’s Committed Stemilt's commitment to their mission of cultivating people and delighting consumers through excellence was taken to a new level when they set out to obtain multiple Equitable Food Initiative (EFI) certifications. This certification trains and develops cross-functional leadership teams that foster continuous improvement throughout Stemilt's entire operations.
What Is EFI? • EFI is a comprehensive third party audit that addresses labor conditions, food safety and pest management • EFI’s vision is to transform agriculture and improve the lives of farmworkers by building a culture of continuous improvement and provides a collaborative team environment that incorporates worker voice • Stemilt is the first tree fruit grower-packer-shipper to reach full certification of its company-owned orchards and packing facilities • Stemilt has over 70 employees who are trained on EFI standards • Three Stemilt employees have worked through the "train the trainer" program so they can train on EFI standards going forward • Stemilt can utilize EFI’s Responsibly Grown, Farmworker Assured label to provide third-party assurance of our safe, quality, and responsibly grown fruit Responsible Choice®
Stemilt’s Promise Stemilt founder Tom Mathison started Responsible Choice® in 1989. Today, it’s how Stemilt stewards an environmentally sustainable and socially responsible business. Responsible Choice® initiatives align with Stemilt’s core values and has three focus areas: people, planet, and profits.
People • Stemilt orchards and warehouses are certified by the Equitable Food Initiative and their 300+ standards around responsible labor practices, food safety, and pest management. • Company paid on-site health clinic (with pharmacy services) is run by our local hospital for all full-time employees and their dependents to access • Stemilt sponsored college scholarship program awarded by the Washington Apple Education Foundation • Permanent orchard housing offers modern kitchens, laundry, living amenities, and rec space for our H2A harvest crews • Comprehensive benefit and 401k retirement programs that includes free consultation programs • Cultivando Excelencia / Nurture Greatness program focuses on culture, training, and development of our team members Planet • Integrated pest management orchard programs • Natural bird deterrents (trained falcons, kestrel houses) to reduce bird damage to fruit • Zero waste approach in packing plants through a recycling / reuse plan that includes cardboard, metals, plastics, equipment, and green waste • Stemilt’s World Famous Compost Farm collects green waste from our orchards, local packing plants and the community to feed 1,500+ acres of orchards • LED lighting, motion detector switching, robotic doors and electrical power usage reduction programs • Distribution Center solar panels provide power assistance to our facilities • Stemilt’s company owned farms have earned a Bee Friendly Farming certification which includes implementing 300+ acres of pollinator habitats throughout their ranches Profit • Computer modeling programs to maximize packaging needs to reduce line run times and achieve freshness • Pack scheduling that maximizes labor and asset management • Storage strategy that ties horticulture and sales together to store products • Fuel purchase program that controls vehicle fuel costs • New packing lines and distribution center technology to reduce labor and create efficiencies • Kaizen model for continuous improvement to increase efficiencies across the company