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Company:Wowprime Stock Code:2727

Wowprime Corporation Introduction I. Introduction 1. Overview As of 2020.10.31

Taiwan WOWFRESH JIECHUANG WOWPRIME WPT CHEERPIN

Opening Date 1993.11 2015.12 2017.02 2003.7 2018.10 2020.05 (First Store)

865,028 Capital 769,879 200,000 300,000 500,000 10,000 (NTD Thousands) (RMB186,310,000)

Brands 17 1 3 10 1 - Numbers

Total Stores 186 5 86 132 - - 2.Investment Structure 20200630

WOWPRIME CORPORATION

100% 100% 100% 100% 100% 100%

WOWPRIME USA WPT CHEERPIN JIECHUANG TAI PIN HOLDING LTD. WOWFRESH HOLDING LTD. RESTAURANT RESTAURANT INVESTMENT (Sesel) CORPORATION (SAMOA) CORPORATION CORPORATION CO.,LTD 70.5%

HOPPIME LTD. (CAYMAN)

(Equity 22.5% 100% Method) (Equity Method) WOWPRIME LTD WJ Investments (SAMOYA) 22.5% Limited (HK)

100% 100%

WOWPRIME王品(中國) 餐飲(China) WOWPRIME (Beijing) 有限公司CO.,LTD CO.,LTD

100% 100% 100% 上海群則億企業管理 上海合品餐飲管理 上海萬馨國際貿易 有限公司 有限公司 有限公司 II. Industry Overview 1. Industry Condition and Development in (1) In recent years, Taiwan economy has been affected by domestic and foreign economic fluctuations, with an economic growth rate between 1.47% and 2.75%. In addition, the private real consumption power range is between 2.04% and 2.94%, which compares to the total amount of the catering industry, it continues to grow. In addition, because of increasing stores numbers and launching new brands coupled with the rise of delivery platforms driven by housing economy, it reached 811.5 billion in 2019 and an annual increase for 4.4%.

Real Growth Rate Economic Growth Rate% Total Amount (million) in Private Consumption(%) (GDP)

2010 3.71 10.25 425,487 2011 3.03 3.67 483,878 2012 1.92 2.22 525,814 2013 2.55 2.48 560,946 2014 3.70 4.72 606,643 2015 2.86 1.47 653,809 2016 2.64 2.17 710,901 2017 2.70 3.31 737,419 2018 2.04 2.75 777,467 2019 2.94 2.64 811,577 Data Source:Directorate General of Budget, Accounting and Statistics, Executive Ministry of Economic Affairs

1. Industry Condition and Development in Taiwan(2)

Catering Industry Revenue

Data Source : Catering Catering Ministry of Economic Affairs

Due to the impact of the COVID-19 from China in 2020, people reduced outside meals and gatherings. In January and February, the revenue was 141.5 billion. Annual revenue increases only for 0.5%, it’s the lowest growth in the same period during the past 17 years.

1. Industry Condition and Development in Taiwan(3)

Because of the continuous economic growth of Taiwan, the population increases in single and female employment; especially the development of small scale of families, have increased the demand for diet outside. It is also gradually led to the booming development of the catering market.

Consumption Ratio of Restaurants and Hotels (Per Home) 14.00

13.00

12.00

11.00

10.00

9.00

8.00 98年 99年 100年 101年 102年 103年 104年 105年 106年 107年 108年

餐廳及旅館占家庭消費支出比例 2. Catering Industry Revenue for Recent Three Years

Unit: $100 million 850 828 800 750 736 700 695 650 638 647 621 600 581 550 521 500 479 450 400 1月 2月 3月 4月 5月 6月 7月 8月 9月 10月 11月 12月 2017年 714 574 564 580 619 597 634 642 584 619 580 668 2018年 638 705 607 609 646 653 664 683 639 620 603 708 2019年 704 703 657 621 677 686 694 722 645 646 638 723 2020年 828 581 521 479 621 638 695 736 647

Data Source: Ministry of Economic Affairs 3. Industry Relationship Between Up Stream, Middle Stream and Down Stream

Upstream Middle Stream Down Stream

• Ingredients Supplier: • Restaurant Service • Consumer: 、Lamb、 Industry : Corporation、Individual Chicken、Duck、 Chain Restaurants、 、Vegetables、 Specific Restaurants、Fast Groceries、Tableware Food Industry、Diner, etc. and Consumables, etc. III. Operation Situation 1. Taiwan Business (1) Store Numbers by Each Brand

As of 2020.10.31, Total:277

Brand Wang Steak Tasty Tokyia Yakiyan Giguo

LOGO

Opening 1993 2001 2002 2004 2004 Year

Excellent The top choice for Creative Japanese Well-Done steak Great value Brand Japanese creative Japanese BBQ hot-pot with One cattle can only and cuisine Hokkaido style Position provide for creative style steak

6 meals

Store 11 36 34 17 18 Number (1) Store Numbers by Each Brand As of 2020.10.31, Total:277

Brand ikki Chamonix Pinnada 12 Hot-Pot hot 7

LOGO

Opening 2005 2005 2007 2009 2013 Year

French Teppanyaki : Personal hot-pot Original and Fresh Japanese Japanese 、 French cooking technique/ with good quality Classical Brand food material Fired Pork Premium food material with and Teppanyaki Position Creative Japanese Steak Curry Cuisine pure cooking way affordable price

Store 12 14 13 71 13 Number (1) Store Numbers by Each Brand As of 2020.10.31, Total:277 CHIN PUTIEN Mu Viet 12MINI XIANG DUCK Brand HUAJIAO

LOGO

Opening 2015 2017 2018 2018 2018 Year

The main dish is roast duck , The most Vietnam dishes Provide spicy hot combine diverse Provide personal Brand famous Chinese combine with pot for people newly taste in hot-pot for instant fashionable and sharing with per Position restaurant in requirement China Like the local culture style dish way to order Singapore dishes in Beijing、 and Guangdong

Store 5 5 4 14 3 Number

As of 2020.10.31, Total: 277 THE Meeting Tingshise Brand Su/food Veggtable Wagyu Shabu WANG Points t

LOGO

Opening 2018 2019 2019 2020 2020 2020 Year

Use Home-Cooked way to deal with famous dishes、 Japanese Hot-Pot with promote local dishes all you can eat dishes. Brunch ‧ Bar Taiwan Taiwan to classical Mainly promoting Mediterranean highest classical Brand Taiwanese meal “WAGYU ‧" quality steak JAPANESEBEEF with dishes with (Home-Town Cuisine) Set Meal Position - EAT REAL, house three styles” (Taiwan North-South new spirit FEEL BALANCE- -beef sushi Meal) beef shabu shabu、 (Roadside Banquet beef curry meal)

Store 1 2 1 1 1 1 Number Wang Steak 7 (2) Store Map in Taiwan Tasty 17 As of 2020.10.31 Tokiya 19 Total Stores:277 YakiYan 10 Tasty 1 Giguo 9 / Taoyuan YakiYan 1 Hsinchu ikki 7 Giguo 1 Tasty 1 Chamonix 8 12 hotpot 1 Giguo 1 Wang Steak 1 Pinnada 3 Yilan Total 4 Pinnada 1 Tasty 8 12 hotpot 33 Miaoli / Taichung Total 3 Tokiya 8 Changhwa Su/food 1 YakiYan 3 Yunlin / Nantou hot 7 7 Giguo 1 Putien 3 ikki 2 Hualian Wang Steak 3 Taidong Mu Viet 4 Chamonix 2 Tasty 8

CHIN HUAJIAO 3 Pinnada 4 Tokiya 6 12 hotpot 19 Xing Duck 3 Yakiyan 3 hot 7 4 Veggtable 2 Giguo 5 Putien 1 12MINI 11 ikki 3 Mu Viet 1 Tasty 1 Wagyushabu 1 Chamonix 4 CHIN HUAJIAO 1 Tokiya 1 Tingshiset 1 Pinnada 4 12MINI 2 Giguo 1 Total 149 THE WANG 1 Pingdong 12 hotpot 17 Pinnada 1 Meeting Points 1 hot 7 2 12 hotpot 1 Total 59 Putien 1 Total 5 12MINI 1 Total 57 (3) Brand Position by Price

Worthwhile

Value for Money

Super Value 2. China Business (1) Store Numbers by Brand

As of 2020.10.31 , Total:132

Brand Wang Steak Tasty Hanakakure Madam Goose Wu Yu

LOGO

Opening 2003 2005 2013 2015 2018 Year

Excellent Provide Roasted Provide steak with Well-Done steak Japanese cuisine goose with Collagen Brand specific features One cattle can with special Michelin level hot pot with in Asia style Position only provide for “blue tuna" Hong Kong Japanese style

6 meals Restaurant

Store 57 40 1 9 12 Number (1) Store Numbers by Brand As of 2020.10.31 , Total: 132

Brand 北島鮨鮮 海狸家 THE WANG QUE YUE 波千鸟海野家

LOGO

Opening 2018 2019 2019 2019 2019 Year

Special Steak Use pigeon as the Mainly Provide Use pomelo Use fresh tuna (Combine T-bone& main character in Brand Sea Urchin pepper as mainly on meal for French style Well- meals in this Sashimi in Japan Position main product Done Steak) High-End Wagyu meals Cuisine French Restaurant restaurant

Store 2 3 1 6 1 Number East Stores As of 2020.10.31 (2)China Store Map (Total Stores:132) Shanghai 30 North Stores Nanjing 6 Suzhou Beijing 19 5 Jinan 4 Hangzhou 9 Hefei 2 Ningbo 2 Tianjin 1 Quanzhou 1 Qingdao 1 Wenzhou 1 Dalian 1 Changzhou 2 Zhengzhou 1 Wuxi 4 Shenyang 1 Kunshan 2 Jinhua Total 30 1 Yuyao 1 Total 64

West Stores South Stores

Chongqing 2 Shenzhen 7 Canton 3 2 1 Wuhan 7 Fuzhou 2 Changsha 4 Xiamen 3 Dongguan 1 Xian 3 Foshan 1 Total 18 Zhuhai 1 Nanning 1 Total 20 3.Wowprime 瘋美食 APP Promotion Wowprime 瘋美食 APP Function Development

2020Q1 2020Q2 2020Q3 2020Q4

-New APP Onboard - Points feedback from -Coupon-Transfer function -Strength and upgrade -Booking online online app and bank -MGM recommendation Information Security -All Brands stores news - Coupon sending via -Add member card button online -Wangmart Website -Coupon receive immediately APP function -Increase bell (Message) button -Electronic Invoice -Booking Successfully Carrier Coupon design regulation -Payment Module -Store Map list Regulation -Increase Map and show brand logo -Waiting picture regulate to moving way -Firebase:Point Detail -Log in:Password optimization

Wowprime 瘋美食 APP – Promotion Progression

2020/2 2020/3 2020/4 2020/5 Members:100,000 Members:300,000 Members:510,000 Members:570,000

2020/02 On board 5/4 Online point 4/13 2/1 APP online 3/14 NT$100 Raise price for working and get NT$88 for new coupon for extra NT$100 coupon 5/3 Gift for feedback from 8 banks Members gift order dishes shareholders 4/1 Birthday gift meeting from different brands

2020/10 2020/9 2020/8 2020/7 2020/6 Members:1,000,000 Members:900,000 Members:840,000 Members:770,000 Members:670,000

11/15 Members:1,060,000

9/28 7/15 6/8 Eat one get ten free! Consumption at Eat at Wowprime first !! Consumption over $200 Wowprime can get Wowprime will make payment can get free with $1,000 Feedback for you with Triple Voucher and draw stock

Wowprime 瘋美食 APP– Members Accumulation

1200000 11/4 Press Conference 1050000 1000000 6/8 920000 900000 Eat First ! 840000 800000 3/14 770000 NT$100 Coupon for extra dishes 670000 600000 570000 510000 400000 300000 200000 100000 0 2月 3月 4月 5月 6月 7月 8月 9月 10月 11月

Wowprime 瘋美食APP achieved 1,000,000 members on 10/26, The total members over 1,060,000 on 11/15 《NT$100 Coupon for extra dishes》 The little hope during COVID-19 period

Activity Period: 2020/3/14~4/30

Lower touching with people during COVID-19 period to let colleagues and customers feel peace of mind.

Launched 350000 piece of NT100 coupon, and the coupon be used of 270,000 piece. The usage rate is up to 76%.

During the worst period of COVID-19 between March and April, Wowprime creates reputation via a lot of media and great revenue to support operation. 《2020 Shareholders Gift》fans become shareholders

Wowprime announced to issue NT$2200 shareholders gift on 2020/3/30, and the (2727-TW) stock price went to limit up on 2020/3/31

Wowprime owns 18,000 members in March. and increased to 26,000 members in April. Most of fans become to shareholders.

Through using 瘋美食 APP platform to take and to utilize e-coupon, and also to provide creative and digitization shareholders gift

Stock price went up、APP download and reputation on Internet also increased、Wowprime brands images become younger. 《App Points Economy》瘋點數-瘋Pay- Cash Feedback from 8 banks

Activity Period: 2020/5/4~12/31

If members doing consumption, bank will offer cash feedback for 3%. 瘋Pay App cooperates with specific bank will also increase feedback rate between 2~4%.

One point can get NT$1 discount, the total points we get was 45,000,000 until Oct. 2020.

Making payment with 瘋Pay App over 90,000 times ; Total consumption over 200 million; Each point create 9 times sales revenue! 《Successful Case》 Tokyia Teacher Appreciate Banquet

Activity Period: 2020/5/29~7/17

Combine online(APP) and offline activities(with school) to achieve target for 5700 orders

Over 30,000 orders ; Over 5 times achieve target ; Sales revenue grows nearly double

APP activity execution attracts customers coming over 80%. Its an outstanding effect from one of the brands in Wowprime! 《Successful Case》Let Us Go Eat First! -Remove COVID-19 blockade 6/1 6/4 6/7 May Provide 6/8 Issue cash by Government announced COVID-19 Control Stimulus Project Activity confirming to remove COVID-19 5/23 Kenting Visit from Business online Qualification control and we sent press Development working 5/30 Kaohsiung Visit with 2 steps release immediately Center

• 6 days for planning、financial calculation、IT corporation until public announcement Agile • Replace paper copy, decrease 2 weeks for sending and save million dollars for printing • Contribute the 300 million, the sales revenue for 13% of Sep. (10/12 press release)

• Being the first for promotion in COVID prevention time and get media attention • Being the first to implement digital APP sale : Innovative combine original and final steps to stimulus consumption • Implementing O2O (Online to Offline) project : Combine digital and physical channels to do promotion 《Press Conference for million members on APP》 Start Wowprime Ecology Environment

11/4 -Holding Million Members Press Conference in Syntrend, Taipei

Total 56 news on media、newspaper、Internet、 Business Today、CommonWealth Magazine、 Business Next Publishing

Keep cooperating with banks in 2021、 broaden enterprises alliance、start with Wowprime ecology environment 《Press Conference for Million Members on APP》 Start Wowprime Ecology Environment Marketing Targets and Strategies in 2021

Brand The most biggest and popular Mission restaurant platform in Taiwan

Magical App for Cuisine Search Value Proposition (To attract customers by understanding their consumption behavior and building up customer value by their dining experiences)

Annual Function & Situation,Stimulus & Create Consumption Target (By holding annual activities 、doing endorsement and building Wowprime ecology environment to exchange fans royalty within brands and to increase consumption frequency)

Annual APP one point get one dollar for discount Comm. (By utilizing dining atmosphere and point discount to make a link to Subject strengthen 1 point get 1 dollar discount idea)

Highlight Function Connection,New experience between Online and Offline Marketing (Chef cooking in house→Gourmet Mission→Booking Restaurant→ Description Use瘋Pay APP to bill→ Get 瘋點數 online point feedback) 2021 Annual Operation Project

Increase Members Data

Apply online-to-offline promotion activities and Wowprime Ecology Environment to do fans exchanging activity and to increase members for each brand

Strengthen Members Using Frequency

Strengthen Members relationship and increase consumption frequency

Design Specific Marketing Schedule and Cooperate With Other Industries

Cooperate with other partners to strengthen APP function usage and to attract customers enter into Wowprime restaurants making consumption 4. Wowfresh Retail Products Retail Channels

Convenient Stores: 7-11、Family-Mart、Hi-Life

Super Markets & Shopping Mall: PX-Mart、Costco、Carrefour 12 Hotpot Freezing Ball Package Online (sale on main channels)

7-11 Carrefour PX-Mart Costco & FM Online Product

Costco Family-Mart PX-Mart

Online Products

Cooking Package as follows: 1. 12 hotpot cheese shrimp ball 2. 12 hotpot seafood flavor ball 3. 12 hotpot meat ball 4. 12 hotpot 123 5. 12 hotpot vegetarian flavor 6. 12 hotpot spicy & pork flavor 7. Giguo medical herb hot pot 8. Giguo spicy milk hot pot 9. Boss Pepper sichuan spicy hot pot

Hi-Life Co-Branding Products

Hi-Life 5.Wowprime Shows on Digital Media News Exposure Quality Analysis

2019 2020/H1 2020/Q3 TTL 924 897 533

Wowprime 366(39.6%) 533(59.5%) 181(34 %) New Brand 82(8.9%) 66(7.4%) 56(10.5%) New Dish 101(10.9%) 25(2.8%) 96(18%) Description New Store 103(11.2%) 21(2.3%) 29(5.4%) Marketing 173(18.7%) 187(20.8%) 157(29.5%) Negative Issue 99(10.7%) 45(5%) 0(0%) General Issue 0(0%) 20(2.2%) 14(2.6%)

 Jan.-Jun. of 2020 (897 news), the exposure data is almost the same as 2019 (924 news). 2020/Q3 total exposure news is 533, over the half of news from Jan.-Jun. in 2020 (449 news).  Wowprime Q3 Issue (Stimulus Marketing Activity、Outstanding Sales Revenue…) combines with Triple Stimulus Voucher usage. The sales outcome reflects immediately and gets many reports on media. Because sales revenue grows continuously, Wowprime wins more reputation, and also helps marketing for new dishes and related events.  Successfully transfer negative issue (Changing Chinese name of brand Veggtable、12 hotpot order price increased) into general issue. Wowprime negative issue not happened in the end. Wowprime News Layout in Nov.

• 11/02:2021 salary adjust increase (The first one of Catering Industry) • 11/04:Wowprime 瘋美食 APP million members press conference • 11/06:Q3 financial statement announcement, the EPS is the most highest from the past 26 quarters. • 11/09:Announce Oct. 2020 sales revenue and going to the highest revenue when it compares to the same month with previous years.

• In addition, because of brand news exposure, there is 216 news showing on media until 11/10 based on statistic. Achieve our news exposure target less than two weeks. (average news exposure for one month: 150 news) IV. Financial Performance (1) Store Count

台灣店數 Taiwan 大陸店數 China 310 180 303 154 300 160 150 141 135 140 129 132 290 286 126 284 280 120 280 277 273 100 86 270 266 80 260 255 60

250 40

240 20

230 0 2013 2014 2015 2016 2017 2018 2019 202010 2013 2014 2015 2016 2017 2018 2019 202010 (2) Operating Income

Operating Income(Quarter)_Taiwan Operating Income(Quarter)Wowprime Unit: Million 2017 2018 2019 2020 Unit: Million 2017 2018 2019 2020 3,000 5,000 2,800

2,600 4,500 2,400

4,000 2,200 2,000 Q1 Q2 Q3 Q4 3,500 Operating Income(Quarter)_China 3,000 Unit: Million 2017 2018 2019 2020 2,000 2,500

1,500 2,000 Q1 Q2 Q3 Q4 1,000 2017 4,097,600 3,785,917 4,072,254 3,834,262 2018 4,075,998 4,018,828 4,177,900 3,910,556 500 2019 4,187,459 3,978,348 4,182,827 3,784,725 2020 2,943,210 3,471,830 4,435,645 - - Unit: NT$ Thousand Q1 Q2 Q3 Q4 (3) EPS

UNIT: NT$

10.00

8.00 9.14 6.01 6.00 4.52 4.2 4.77 4.00 3.6 2.00 0.45 0.86 0.00 2014 2015 2016 2017 2018 2019 2020Q1 2020Q2 2020Q3 -2.00 -1.98 -4.00 V. Future Prospect Strategy-Taiwan Price

Vertical • Technique • Purchasing Multi-Brand Development • Market Brand

Horizon • Pricing • Habit • Diversity Strategy-China Price

Vertical • Technique • Purchasing Multi-Brand Development • Market Brand

Horizon • Pricing • Habit • Diversity