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The Ultimate (Sustainable) Power Couple Written by Leah Morrison

James and Suzy Amis Cameron want you to be part of the world’s solution, not its destruction.

“For the first time in my Which shouldn’t come as a surprise to anybody. Suzy has been acting since 1984—her life, I have hope.” first major role was in 1985’sFandango opposite The sentence made Suzy Amis Kevin Costner and Judd Nelson—and has been Cameron stop in her sandy tracks producing movies since 2002. Jim—or James, as during a walk on the beach and he’s known in cinematic credits—is an Academy stare at her husband, Jim, in shock. Award–winning director, writer, and producer Coming from a man who has said for known for likeThe , , years that hope is not a strategy (he , and Titanic. even has it on a T-shirt), the words It was on the set of the latter the couple met. just about knocked her over. They married in 2000 and have built a beautiful “The more people we can inspire life together. They work hard at their careers, are to eat -based, the more we can a dream team when it comes to parenting, and move the needle on climate change,” prided themselves on their wellness and food he elaborated. choices. It was that moment she real- Until 2012. ized their actions had the power That was when they watched a documentary to change the future. And it was all called that changed their lives, thanks to a movie. from their diets to their business practices.

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Exploring the Tasman Glacier in New Zealand

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Jim and Suzy in Ponui, New Zealand

and walked out of the room. She followed him to the kitchen, where he announced they could no longer have animal products in the house. Twenty-four hours later, the house had been cleared out of such foods, and the Camerons were plant- based eaters. As Suzy says, “That’s just how Jim and I roll—we commit to something, and we go all in. No turning back.” The couple began to learn all they could about plant-based eating and its health benefits, or, as they phrase it, they “went down the rabbit hole.” Then they hopped up on their soapboxes to announce the new life- Suzy discovered the first—it had been style to anyone who would listen. sitting on the shelf for nine months when she de- “People tend to ignore what cided to watch it while running on the treadmill. doesn’t fit their world view or their Within 10 minutes, she had stopped her workout view of themselves,” says Jim. “A lot and was sitting on the floor, feeling like her entire of it you’re not open to until you go world was falling apart. plant-based. Then you can look at Forks Over Knives follows the experiences of things like the real cost of eating the a group of people who used plant-based eating to way I had been eating for, at that reverse degenerative diseases. It is based on the time, 58 years. I’d been eating that works of Dr. , a surgeon who way and I felt very self-righteous worked at the Cleveland Clinic, and Dr. T. Colin about it. ‘This is what I need for my Campbell, a nutritional biochemist from Cornell health.’ We were healthy carnivores, University. we thought. It turns out when you’re “The film is all about science, it’s about a -re talking about humans, there’s no search project that Colin Campbell did for 40 years such thing.” in China. You can’t dispute it at all,” she says from Suzy remembers creating bags New Zealand over a Zoom call. “It gutted me when filled with books about plant-based I was watching it because I felt so—and it’s not eating, cookbooks, and that my character, but I felt so betrayed, I felt like I had they shipped to their families for been lied to my whole life about how the only way Christmas one year. to be healthy was to eat meat and to drink milk.” “We’d say, ‘You’ve got to do it, Shaken, she asked Jim if he would watch the do it cold turkey and it’s great, you’re movie with her the next day without telling him going to feel great and have great en- what it was about. ergy!’” she says. “People would see us “‘Sure, I like movies’ was his response,” Suzy coming and they would turn around says, smiling. and walk away.” She had to know if he would be affected by The couple’s children were not the film as much as she was. When the end credits as enthusiastic about the dietary began to roll, Jim, who had been silent, stood up change at first.

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“We announced to the children “During that time, we started looking at what that we were going plant based. It businesses we had, what investments we were was more of an edict than a request,” making, and we just wanted to make sure we says Jim, chuckling. “They kind of were really walking the walk,” Suzy explains. “We went along with it, I think they were started investing in farmland and businesses that curious. After about two weeks, our would further humanity as opposed to be destruc- boy Quinn came to me and said ‘Hey tive to the future of humanity.” Dad, about this whole vegan thing, It was an idea that Eric Maidenberg, a busi- are you digging it?’ And I said, ‘Yeah, ness associate of the Camerons, followed as well. I love it, it’s fantastic,’—I sort of just Working in asset management and family office did my spiel—and he said, ‘Yeah, solutions at UBS for 24 years, Maidenberg found because I’m not.’ He wanted burgers himself scouring the investment universe for new and pizza, and I think there was a lot ideas, opportunities, and networks in support of of peer pressure about that.” his clients. He kept stumbling on issues of climate Wanting to take their commit- change, oceans and seas dying, social atrocities, ment further, the pair started explor- and the surprising ignorance about it all. It be- ing new investment opportunities. came too much to ignore at that stage of his career Jim pursues what his colleague Barry and his life. Didato has dubbed the Scientific “The thought that I would be leaving my chil- Method for validating and innova- dren and future grandchildren in a world that was tion: observation, research, data, hy- exponentially worse off than the one I was brought pothesis, iteration, look at solutions, into was just not acceptable, and I needed to do explore potential business models, something about it,” he says. do it to scale. Using this approach, Maidenberg left his job and became a manag- the Camerons began to look at ing director at Parley For the Oceans. Parley’s investments “through a plant-based mission is to end marine plastic pollution and in lens,” as Suzy calls it. the process also shine a light on ways to create “I think it’s wise to divest from new opportunities through collaborative and oil and things like that and create a fiscally lucrative approaches to environmental- healthy portfolio that’s future-proof,” ism. The company defines its culture based on a Jim says. concept it calls “Eco Innovation” and Maidenberg He and Suzy began researching is now in the process of building into Parley a companies that benefit the world, unique investment platform that will target high not only studying the bottom line upside business opportunities that can scale and of such businesses, but also making mainstream with tangible benefits to the environ- sure their practices are good for the ment. Parley Mothership, as he calls it, will operate environment, people, and animals. alongside its core business and each will draw They also turned to their own com- from each others’ expertise to drive more impact. panies to make sure everything was “I saw firsthand how investors were seeking compatible with their new lifestyle. to develop new investment policies, yet had very

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little faith in the prevailing products and solutions “Investors have to look at where that could demonstrate both return and tangible things are changing and where and transparent positive impact,” says Maiden- they’re changing rapidly. We know berg. “Parley and I found each other and the rest is because we’re in that part of the history.” business—plant proteins are in While Maidenberg discovered Parley, the demand faster than that demand Camerons decided to launch Verdient Foods can be met,” explains Jim. “We were in Saskatchewan, Canada, as a way to address lucky to have gotten in, kind of for the current and future demand for plant-based ideological reasons. We weren’t look- protein. Verdient produces protein concentrates ing for a great investment, because I from peas and lentils. Recently, it entered a joint don’t think that way. I try to put my partnership with global ingredients company In- money where it’s going to do some gredion, which will invest $140 million to expand good, and I’m prepared for failure, into a range of plant-based proteins. I’m prepared for a learning curve.

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When we invested in protein extraction from Patrick Baboumian, members of the in Canada, we assumed that it was going Miami Dolphins, Dr. , to be a fast growing sector, but it certainly wasn’t and Dr. Kim Williams. at the time. By the time we’d broken ground and “It’s about performance, wheth- built our plant and gotten it online and so on, by er it’s athletic performance, mental the time we were actually producing our product, performance, sexual performance, the demand was more than we could possibly all of those things,” says Suzy. “Vegan meet. We wish we’d built a plant two or three times athletes are breaking records. Jim that size.” and I have experienced it. We work The Camerons also shut down the dairy out harder than we ever have before production of their New Zealand farm—which and I’ve had four kids. I’m in better was one of the most successful in the Waihopai shape now than I ever was in my Valley—to the shock of local farmers. twenties. It’s just an energy boost. I “We took all of those paddocks, which have a know there have been articles about lot of soil fertility because of all those cows for so CEOs who have decided to go plant- many years, and we now grow organic based for that edge.” on a large scale, so we sell the vegetables around The Game Changers became to stores and restaurants here in New Zealand,” the most streamed documentary on Suzy says proudly. . When it was released, online In fact, she and Jim are working to develop searches for plant-based diets and new methods for ecological farming, including went up 250 percent, ac- planting one of the largest food forests in the cording to Suzy. world. “We were not expecting The Most notably, Jim and Suzy executive-pro- Game Changers to be as successful, duced The Game Changers, a 2018 documentary or the game changer, that it really is,” that follows former UFC champion James Wilks she says. as he explores plant-based diets among athletes Suzy and Jim are definitely do- and nutrition experts. The film features people like ing their part to live healthier lives , world surfing champion and better the planet, but it’s not Tia Blanco, world-record-holding strength athlete unfamiliar territory. “It was Jim who started talking to me about the big environmental issues. He was processing something on a completely different level when he went plant-based,” Suzy remarks. Jim knew of a few books that showed how detrimental a non- plant-based diet was to the envi- ronment and animal agriculture. Though he initially changed his lifestyle for his personal health and wellness, he was affected by the sta- tistics he learned about. He has been concerned about the environment for years and has worked to promote ocean and land conservation. Jim always knew he wanted to tell stories. It was the B sci-fi films from the 1950s that inspired him to build his

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own cardboard robots. It was 2001: would allow for exploration in the ship’s interior. A Space Odyssey that inspired him to He did 33 dives down to the wreck but didn’t stop learn about set shots when he was there. As National Geographic’s Explorer-in-Resi- 14 years old. It was Star Wars that dence, he has led several expeditions into the sea, inspired him to make his first film including 3D imaging of deep hypothermal vent with friends, a short called Xenogen- sites in the East Pacific Rise, in the Sea of Cortez, esis, with a $20,000 investment from and along the Mid-Atlantic Ridge. a group of dentists. “I spend a lot of time underwater—I see the “I got to say ‘Action’ and ‘Cut.’ slow degradation of the oceans, I see the degrada- That’s when you become a director. tion of the coral reefs,” he has told people. All you have to do is shoot some- In 2012, Jim worked with National Geographic thing and say ‘Action’ and ‘Cut’ a few to film theDEEPSEA CHALLENGE 3D. He piloted times. Everything after that is just a sub of his own design called the “Deepsea Chal- negotiating your price,” he wrote in lenger” into the Mariana Trench—the ocean’s an essay for Empire. deepest point at 6.77 miles below the surface— Forty years later, Jim has experi- becoming the first person to do so. He collected enced an astounding amount of suc- samples and documented the experience in the 3D cess in the film industry as a writer, format he is known for. producer, and director. His movies Jim is still active in ocean conservation and is have grossed more than $6 billion developing a number of ocean projects. In partner- worldwide; several of his films, ship with BBC Studios and Ray Dalio’s OceanX, such as Titanic, , and he is producing a new television series that takes Terminator 2: Judgment Day, are on place on board the OceanXplorer, a state-of-the-art many top movie lists, including Ste- marine research ship that will anchor in the Carib- ven Jay Schneider’s 1001 Movies You bean for ocean research. Must See Before You Die. It’s not only the ocean’s conservation Jim is Jim has always enjoyed diving, concerned about. He has been an environmental which was taken to a whole new advocate since he was in high school. level in the mid-1990s as he got ready “I grew up as a naturalist. I spent all my time to direct Titanic, a film that broke out in the woods—I loved nature. It was part of Academy Award records, wining 11 me, I was part of it,” he has said. of the 14 Oscars it was nominated He’s tracked issues like deforestation and pol- for. Starting in 1995, he made a lution into adulthood, always doing what he can number of submersible dives into the to help. North Atlantic to study the famous Some could call Jim’s 2009 film,Avatar , a love shipwreck, which sits on the ocean letter to the environment, though the impact it floor two and a half miles down from would have wasn’t seen right away. the surface. “As for Avatar, that was practically pro- In 1998, Jim and his brother nounced dead by the powers that be before it was established Earthship Productions, released—I remember the head of the studio at a company that makes documentary the time said that ‘Avatar is just a word. It doesn’t films about deep-sea exploration and mean anything to people,’” Jim wrote in his Empire conservation. Jim continued making 30 essay. dives down to the RMS Titanic, flying He developed new camera technology and bots inside the wreckage. Wanting special effects technology to capture what a to learn more, he commissioned the beautiful, natural world can look like, free of the building of two robot vehicles that devastating effects that climate change can have.

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In the film, the Na’vi share and embrace the interconnections of themselves and the physical world around them, aware of the impact their actions will have on their environment. It’s not just an issue in fictional worlds. Jim wants everyone to be aware of how their actions can affect the world. He has been vocal about the climate dangers facing the planet and cham- pions sustainable practices to benefit Earth’s health, but he really started to study the environment in earnest about a decade ago in order to come up with solutions he as an individual can carry out. Jim has campaigned for Indigenous peoples against invasive industrial- ization in Canada and Brazil. He has spoken to world leaders on panels and at conferences about environmental threats and encouraged action. He founded the Avatar Alliance Founda- tion to promote strategic environmental research with its multimillion-dollar endowment, given by Jim. (Part of the foundation, the Food Choice Taskforce, works with NGOs to provide up-to-date analysis on the science and current numbers on issues like animal agricul- ture.) The new campus of Jim’s , , is eco-friendly as well: It features chemi- cal- and toxic-free paints and cleaning products, has a water conservation program, offers plant-based meals, is solar powered, and has energy-saving programs. Jim is simultaneously work- ing the next two Avatar sequels at his production studio, with a fourth and fifth film planned to be released before the end of the decade. Now Jim is inviting everyone to see how everyday objects—like cars—can be sustainable and eco-friendly. In January

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2020, Mercedes-Benz unveiled the VISION AVTR, an “It was Jim who handed me electric car inspired by Avatar. In partnership with the first book to read about it and Jim and his creative team, the vehicle was show- started talking to me about it,” she cased at the 2020 Consumer Electronics Show in Las says. “He was processing it more Vegas. The car has unique spherical wheels inspired from that point of view.” by the “seeds of the Tree of Souls” from Avatar, She notes that at the time which are said to make less impact on forest floors. of his research—about a decade Passengers interact with the car through a control- ago—there were no libraries full of ler on the center console that can—along with the information on the subject. seats—vibrate with the pace and heart rate of the “That’s why we ended up work- driver, demonstrating how man and machine might ing with Chatham House and Oxford one day merge. University,” she explains, “because (For you film buffs, this is reminiscent of how if we were going to go out into the the Na’vi interact with their banshees in Avatar.) world and start talking about animal The car is the image of what sustainability agriculture and the environment, we could look like: It is powered by graphene-based really wanted to have the numbers.” organic battery cells, which may be compostable And the numbers are astound- in the future, and the interior is outfitted in vegan ing: leather and recycled plastics. Even the plant in • Animal agriculture is the number which the AVTR was built is sustainable, according one contributor to extinction and to Ola Källenius, the chairman of Mercedes-Benz’s biodiversity loss due to the land parent company, Daimler. needed for raising livestock. “The AVTR concept car was symbolic of a • Animal agriculture is the second philosophy of sustainability, but showing how it leading cause of greenhouse could be done with flair and with imagination and gases—more than all transporta- with style,” Jim remarks. “It was meant to capture tion combined—by contributing the imagination and the attention of car enthusiasts 14.5 percent. everywhere and then ride in on that the message • 17 percent of global freshwater that Mercedes-Benz is making a big investment and consumption is used for livestock. they’re taking their company that way—they’re tak- • Beef generates 20 times more ing their company to zero carbon on the manufac- greenhouse gas emissions and turing side and on the operating side and they’re requires 20 times more land than using their highly advanced design capabilities to beans, per gram of protein. design the vehicles of the future.” • The livestock sector is the largest Jim’s environmental activism all comes back contributor to global water pol- to the idea of one person being able to make small lution and a major driver of the differences. ocean’s 404 dead zones. “I think it’s about the psychology of indi- • Every day, upward of 80,000 acres vidual choice and what we can do as individuals to of tropical rainforest are lost to empower ourselves in this conversation,” he tells cattle ranching, wiping out 135 Arnold Schwarzenegger during the 2020 Austrian plant, animal, and insect spe- World Conference, which was the biggest environ- cies—50,000 species a year. mental conference in the world. When Jim explains the idea of Jim explains that he started to learn more about veganism to others, he compares it the impact of dietary choices on the environment: with what he knows: business. climate change, ocean pollution, river pollution, “The fundamental principle in deforestation, habitat destruction, and so forth. He business is you cut out the middle- learned everything he could on the connection be- man,” he tells Schwarzenegger. tween diet and the negative environmental impact “The animals take a huge tax from to the point where he began to teach Suzy. us, from our world, for being the

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middleman between us and the chemicals that are used in milling fabrics and plants. You take them out, you eat dying fabrics and even some of the fabrics...” Suzy the plants directly, things get much trails off, lost in thought. She shakes her head more efficient—in terms of land and quickly cites board shorts as an example of use, maybe 10 times more efficient. her concern: “When the sun hits them, the fabric In terms of carbon footprint for an breaks down and it leeches into the body. If you’re individual, maybe a third, maybe a sweating profusely in some of these fabrics—your quarter of what you were.” skin is your largest organ, so those chemicals are Although plant-based eating has going to go straight inside you. They’re carcino- changed Suzy’s life drastically, she, genic, they’re endocrine disrupters.” like her husband, was already con- Red Carpet Green Dress is a contest to create cerned with environmental issues. an environmentally friendly evening gown from Suzy founded Red Carpet Green sustainable materials. The dress is then debuted Dress in 2009. It raises awareness at a red carpet event. Designers are encouraged about the impact the fashion indus- not only to use upcycled materials—to use bits try has on the environment as the from old clothes to create something new—but second leading cause of pollution. also to source the material as best as they can. “What people won’t realize (One designer came to Suzy with the concern that is the dyes that are used and the an environmentally friendly silk was harvested

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by children who use slingshots to kill birds trying lunch and snack program for the to eat the silkworms. The issue made Suzy realize children—everything was grass-fed, how the program can deal with social responsibil- cage free, and organic. It has a seed- ity and .) to-table program, so the students Suzy wore the first winner’s design to the were growing—depending on what . Since then, winners have been time of year it was—60–80 percent given internships with top designers like Vivienne of the produce they would eat at Westwood and have been presented with new school. career opportunities. The program now has a part- “They’d plant it, grow it, harvest nership with Tencel Luxe for its own Red Carpet it, they learned to prepare it, and Green Dress fabrics. then we have compost for them that But it was plant-based eating that inspired we use,” says Suzy. Suzy to create an entire movement. Called OMD, After Suzy and Rebecca’s she set forth an idea to help people make a large families went plant-based, the sisters impact with a small action. realized they couldn’t call MUSE an One Meal a Day (OMD) is a lifestyle that was environmental school while serving born out of MUSE School, the school Suzy and animal products. They decided to her sister Rebecca founded in 2006. The school make their food programs plant- nurtures students’ passions and celebrates them based; they also took 18 months, as individuals. It has a huge environmental com- starting in January 2014, and created ponent that is threaded through everything the an educational program for the staff, students do, from their academics to their passion students, and students’ families projects. about plant-based eating. MUSE had an online program for students “We had speakers come in once traveling abroad with their families, but when the a month: doctors, climate scientists, COVID-19 pandemic ravaged the world, Suzy and authors, chefs, athletes, people who her sister got down to business. They launched were experts in their field to come MUSE Virtual, a school-wide robust online learn- in and talk to the children—we have ing program. With students in the , students from two years old all the Austria, New Zealand, and the United Kingdom, way to 18—and they spent the day Suzy and Rebecca are able to help students con- going from classroom to classroom, tinue learning on a global scale. speaking to the children about being The campus is solar powered, zero waste, and plant-based in a developmentally a dye-free, toxin-free, pesticide-free zone. (Jim appropriate way depending on how designed the school’s solar sunflower, a sculptural old the kids were,” Suzy explains. solar arrangement that tracks the sun.) “At nighttime, we would gather the In its beginning, MUSE offered a wonderful parents and families and give them

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beautiful plant-based food and a glass of wine. We had food committees with the children, food com- mittees with the parents, and Dr. Neal Barnard was incredibly supportive and helpful, and he cre- ated a document for us to give out to parents who were concerned.” And some were really concerned. How would their children get protein? How would their brain develop normally without “proper” nutrition? How could the school do this—the children will go hungry! It was that last comment that Jeff King, the head of the school, eventually heard too much of. “‘People! You can feed them what you want for breakfast and feed them what you want for dinner! It’s one meal a day! It’s OMD!’” Suzy imitates King with gusto. “So that’s where OMD was born.” MUSE became the first 100 percent plant- based school in North America (that Suzy and Rebecca are aware of) in the fall of 2015. “And we promptly lost 50 percent of our fami- lies,” says Suzy with a burst of laughter. “I looked at my sister and I thought, ‘Well, we just killed the school, but at least we did it for a great reason!’” The loss of students didn’t last long. Word got around that MUSE was entirely plant-based and enrollment surpassed what it had been in less than a year. Families have moved closer to the school because of its plant-based programs and environmental components, some from as far as Europe. As awareness has spread about the school’s platform, so have the inquiries to establish MUSE schools in various locations. MUSE is currently in discussions with management partners, family offices, and others regarding the worldwide expan- sion of MUSE schools in a way that maintains the unique “DNA” of MUSE globally. The success of OMD led to Suzy penning The OMD Plan: Swap One Meal a Day to Save Your Health and Save the Planet. In it, she explores studies done on how plant-based eating can help prevent and reverse issues like diabetes, high blood pressure, dementia and Alzheimer’s, obesity, and overall mortality. She outlines the benefits of a vegan lifestyle and points out the staggeringly harmful effects agriculture has on the environ- ment, which include deforestation, extinction, and greenhouse gas emissions.

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“Our OMD pledge is one person “It’s virtually destroyed—or at least temporar- swapping one meal a day for a plant- ily—what used to be my core business, which is based meal for one year, and this filmmaking for theaters,” he points out. “The big, yields a savings of 200,000 gallons theatrical experience is basically dead right now, of water and the carbon equivalent or at least dormant—I would say it’s in a coma. of driving from to New It will revive and it’ll come back and that market York,” says Suzy. “Now imagine if demand will come back. But not without a big hit everyone on the planet did just that, to the theaters and the infrastructure and how or two meals, or all three! Wow!” much of that is extant after a year or two with only In addition to study references 20 percent of your former revenue. So I think we’ve and facts, Suzy writes about her own seen the world is changing.” story of plant-based eating and those Jim notes that the pandemic is a zoonotic dis- of her friends and family. The book ease—it mutated in an animal and had the ability acts as a step-by-step guide for those to transfer to humans. He points out that the next interested in adopting a vegan diet. pandemic could be an H1N1 avian virus and that (An entire section is dedicated to every chicken on the planet would be put down plant-based recipes.) after its discovery, to have mutated to be able to Her site, omdfortheplanet.com, transfer among humans. is the anchor of the OMD movement “Our relationship with animals should be and offers tons of information, sto- that we watch them on National Geographic,” he ries, recipes, and encouragement. determines. “There are so many good reasons for On top of creating an entire us to shift as a civilization toward plant-based eat- movement to better the world, Suzy’s ing that have to do with sustainability, the survival work has earned her a position as of the human species on a finite planet, and the a global visionary for UBS. She also survival of our natural ecosystems—it causes so serves on the mission board along- much deforestation and pollution and so on. There side Richard Branson and Arianna are so many good reasons and that’s just another Huffington of IMAGINE—which one. How about if we didn’t have these pandem- works with CEOs transforming their ics? Wouldn’t that be cool?” companies into sustainable busi- Jim and Suzy haven’t just made it their mis- nesses—where she works in its food sion to change the world—it is their life. They have and fashion sectors. Recently, Suzy embraced ways to feel healthier, practice sustain- joined the board of Live Kindly—one able businesses, and do their part to make sure the of the fastest growing plant-based planet is in good shape for future generations. companies of its kind—along with “I wake up every day thinking about what else Paul Polman, Kees Kruythoff, and can I possibly do to help make the world a better Walter Robb. place for our children to grow up in,” says Suzy, The COVID-19 pandemic has looking a little sad for the first time. “I know how put a halt on many of the Camerons’ I grew up. I grew up swimming in clean lakes and plans, including Suzy’s speaking en- being able to romp around outside and it wasn’t gagements and Jim’s film schedules. sweltering. There were tornadoes in Oklahoma,

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but there always have been tornadoes in Oklahoma. Yet I don’t their fault. But they’re inheriting remember hearing about big fires or hurricanes or cyclones or something, a big mess.” anything like that.” Hopefully, by the time their She looks up, an expression of wistfulness on her face. grandchild is grown, the world won’t “It’s heart-wrenching. I hear my children talk about what’s be a mess any longer. This game- going on in the world. As children have grown up and gotten changer couple invites you to be part older, there’s always been something, whether it’s the Cold War of the planet’s solution, not its or the Vietnam War, or something like that. For these children destruction. to have that stress of not knowing: Are the grown-ups going to fix it? Are they going to take a stand and make things different? FOR MORE INFORMATION, PLEASE Because we’re the ones who messed it up. Not the kids, it’s not VISIT OMDFORTHEPLANET.COM

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