FUNKE MEDIA GROUP regional I national I crossmedia

1 With 19 newspapers the FUNKE MEDIENGRUPPE is one of the largest providers of subscription newspapers in Germany FUNKE MEDIA GROUP

15 million people live in our core distribution areas, that is 21% of the German population − range: 3,30 Mio. reader* − sold edition: 899.662 copies** − incl. over 100 local editions The Rhein-Ruhr, Berlin and Hamburg are the Top-3-Nielsen- metropolitan areas in Germany. Braunschweig and Thüringen are two highly attractive, aspiring business economic regions with numerous companies and a strong focus on research and innovation.

source: *ma 2021 daily newspaper, **IVW II/2021

2 TOP CONTENT AT ALL LOCATIONS

FROM A SINGLE SOURCE EXKLUSIVE INTERVIEWS

The FUNKE central editorial office supplies all of the regional media groups with national content – print and digital. Exclusive interviews with Austria´s Federal Chancellor Sebastian Kurz, Federal Chancellor Angela Merkel, Federal President Frank-Walter Steinmeier and President Emmanuel Macron underpin the relevance and the charisma of the FUNKE central editorial office. From January 2021, the FUNKE central editorial office will be barking the „Mannheimer Morgen“ with exclusive news from Berlin and around the world. „The Strength of our local reporting and the supraregiopnal quality of the FUNKE central editorial office optimally complement each other. Overall win our content therefore more relevant.“, says Karsten Kammholz, editor-in- chief of "Mannheimer Morgen".

3 No German regional media company was in OVERALL RANKING | PRESSRELATIONS 2020 2020 cited so many times No. 1 REGIONAL DAILY PAPER

FUNKE MEDIENGRUPPE 8.220

Rheinische Post 7.430

RND Madsack 7.196

Der Tagesspiegel 4.205

Neue Osnabrücker Zeitung 4.111

4 THIS IS BERLIN

BERLINER MORGENPOST

Berliner Morgenpost - that's Berlin: seven days a week, as a modern media brand, it demonstrates daily orientation in the diverse offerings of Germany's most exciting city. With an exciting and inspiring mix of national reporting, regional expertise and local depth, the Berliner Morgenpost is an indispensable guide through the capital. The Berliner Morgenpost's online offering provides up-to-date regional and national reporting around the clock as well as comprehensive services. For the mobile generation: With Berliner Morgenpost Mobil our users are always up to date - no matter where they are. The optimal media mix allows you to reach your target groups with pinpoint accuracy. Whether newspaper, internet or mobile - our product family offers you an individual cross-media presence.

5 ERFOLGREICH AUS LEIDENSCHAFT. INNOVATION AUS ÜBERZEUGUNG. READER PROFILE | BERLINER MORGENPOST

Men 49%

Women 51%

30-59 years 45% The Berliner Morgenpost reaches 342.000 readers, 206.000 of whom have a net gousehold income of net Household income 60% 3.000€ or more and have a high level of financial 3.000€ and more flexibility. 198.000 people, or 58% of readers, have a high Consumer power (upper third) 63% school diploma and university entrance qualification.

6 Quelle: ma 2021 daily newspaper The leading medium in southern Lower Saxony BRAUNSCHWEIGER ZEITUNG

The Braunschweiger Zeitung, with its local editions as well as the HarzKurier and its total reach (including online), is the No. 1 newspaper in southern Lower Saxony. It is a leading medium which, as a citizens' newspaper, seeks dialogue with its readers and shapes public opinion with good journalism. Whether as news, background report or expert analysis, the Braunschweiger Zeitung offers its readers reliable information from politics, business, culture, sports and local affairs. On Saturdays, the weekend section is also published, as well as an extensive section with numerous special advertising formats in the job, car and real estate markets. The numerous print offers are optimally complemented by our service portals, magazine and news portals as well as our mobile and out-of-home offers. With a presence in our media, you achieve optimal coverage in the advertising-relevant target groups via all channels.

7 The leading medium in southern Lower Saxony READER PROFILE | BRAUNSCHWEIGER ZEITUNG

Men 47%

Women 53%

30-59 years 43% The Braunschweiger Zeitung erreireaches 299.000 readers, 173.000 of whom have a net household net Household income 58% icome 3.000€ or more. 3.000€ and more With 120.000 people, 40% of the readers have an above-average education and have a hifh school Consumer power (upper third) 45% diploma, university entrance qualification or completed university studies.

8 Quelle: ma 2021 daily newspaper THE NO. 1 IN THE NORTH

HAMBURGER ABENDBLATT

Hamburg and the Hamburger Abendblatt belong together - like wind and waves, like cook and galley, like mast and sailor. A city and its newspaper. One heart and one soul. Because real Hamburgers want to know what is happening in their city. Whether housing or traffic, refugees or referenda: What moves Hamburg is a topic in the Hamburger Abendblatt - in the printed edition as well as on abendblatt.de. Multifaceted and with a strong local focus, it reports on all parts of the city, the people and their stories. The Elbe metropolis is the focus not only on the Hamburg pages, but also in the cultural section, in the economy, in sports and on the opinion and topic pages. At the weekend there is an extra portion of Hamburg: exclusive news, background reports and the versatile magazine.

9 THE NO. 1 IN THE NORTH READER PROFILE | HAMBURGER ABENDBLATT

Men 53%

Women 47%

30-59 years 46% The Hamburger Abendblatt reaches 506.000 readers, 295.000 of qhom have net household net Household income income of 3.000€ or more. 3.000€ and more 58% With 265.000 people, 52% of the readers have high school diplomas and university entrance Consumer power (upper third) 56% qualifications.

10 Quelle: ma 2021 daily newspaper THE NO. 1 IN THE NORTH

CHIEF EDITOR OF THE YEAR

The Lead Awards are for Germany's media professionals what the Oscars are for actors: the highest distinction one can receive. In December 2019, the jury of the prize, which has been awarded since 1993, honoured the best newspaper makers and editors-in- chief in Hamburg - and caused great excitement among Hamburg media. Particularly at the Hamburger Abendblatt: Editor-in-Chief Lars Haider was voted as “chief editor of the year" in the “regional newspaper" category for the first time and was overjoyed: "2019 was a year full of great ideas and projects at the Hamburger Abendblatt, starting with our podcasts and the filming of the basic law and ending with magazines about Udo Lindenberg, John Neumeier and Greta," he said.

11 THE TOP TITEL IN GERMANYS LARGEST METROPOLITAN AREA

FUNKE MEDIEN NRW

The titles of FUNKE MEDIEN NRW penetrate the Rhine-Ruhr metropolitan region like no other media company. This makes it a unique and above all strong partner. The 5 titles reach 1.54 million people* in the distribution area. The Westdeutsche Allgemeine Zeitung (WAZ) is the leading daily newspaper in each of the district metropolises Essen, Bochum, Gelsenkirchen, Duisburg, Oberhausen and Mülheim an der Ruhr. The Neue Rhein/Neue Ruhr Zeitung (NRZ) is one of the largest regional newspapers in Germany and is on the one hand a major city newspaper for the Rhenish Ruhr area and the state capital Düsseldorf, and on the other hand a local newspaper for the Lower Rhine between Kleve and Moers. The Westfalenpost (WP) is the largest newspaper in South Westphalia. The Westfälische Rundschau (WR) impresses with its comprehensive local reporting in the cities of Dortmund and Hagen, which are not part of any district, and in the districts of Olpe, Siegen-Wittgenstein, Hochsauerlandkreis and Märkischer Kreis. The Iserlohner Kreisanzeiger und Zeitung (IKZ) is the largest newspaper in the Iserlohn, Letmathe and Hemer area.

12 THE TOP TITEL IN GERMANYS LARGEST METROPOLITAN AREA READER PROFILE | FUNKE MEDIEN NRW

Men 46%

Women 54%

30-59 years 41% With the total issue 850 of FUNKE Medien NRW you reach 1.534.000 readers, 736.000 of whom have a net net Household income 48% houshold income of 3.000€ or more. 3.000€ and more With 473.000 people, 31% of the readers have hifh school and university qualifications. Consumer power (upper third) 43%

13 Quelle: ma 2021 daily newspaper THE TITEL IN GRMANYS GREEN HEART

FUNKE MEDIEN THÜRINGEN

The FUNKE Media Thuringia is the first address in the heart of Germany for high-quality journalism and communication services. We're deeply rooted in our home state and feel committed to the people and the state. Our passion are powerful ideas for Thuringia. With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische Landeszeitung and a diverse digital portfolio, we serve the people in our circulation area, in the Free State and beyond with a comprehensive range of journalistic content. The three titles are published with 32 local booking units in 34 local editions for readers in Thuringia. With its diverse range of established regional, local multimedia brand families, the FUNKE Media Thuringia offers over 8 strong print, online and mobile brands.

14 THE TITEL IN GRMANYS GREEN HEART READER PROFILE | FUNKE MEDIEN THÜRINGEN

Men 47%

Women 53%

30-59 years 36% The FUNKE Media Thuringia reaches 615.000 readers, 177.000 og whom have a net household net Household income 29% income of 3.000€ or more. 3.000€ and more With 156.000 people, 25% of readers have hifh school and university entrance qualifications. Consumer power (upper third) 26%

15 Quelle: ma 2021 daily newspaper