POSITION OVERVIEW SENIOR VICE PRESIDENT OF CONVENTION SALES ANAHEIM/ORANGE COUNTY VISITOR & CONVENTION BUREAU (ANAHEIM, CA)
ABOUT THE DESTINATION
Popularly recognized as the "OC," Orange County is a world-class visitor destination in the center of all the Southern California fun. Anaheim, the OC's second largest city, is located between Los Angeles and San Diego, and is the perfect starting point for your OC adventures. Orange County comprises 50 square miles with more than 341,000 residents (source: County of Orange). Located in the center of Southern California, about 30 miles south of Los Angeles and 90 miles north of San Diego, Anaheim serves as a central hub to many area attractions and sports venues.
OC has a population of over three million people and is considered a major metropolitan center. It has grown up alongside its neighbor to the north, Los Angeles. Once just considered merely a bedroom community, today Anaheim and Orange County are recognized as a world-class region. It has achieved national and international recognition as a leading leisure, convention and business destination.
You'll find plenty of things to see and do: inviting beaches, unparalleled shopping and entertainment, trendy restaurants, superb nightlife, championship golf, lively art districts, beautiful historic landmarks and the ultimate family attractions. Warm sunshine, swaying palm trees and breathtaking ocean views create a relaxed lifestyle where shorts, sandals and sunglasses are always in season.
Theme Parks Orange County Beaches Festivals & Events Sports & Recreation Attractions Arts & Culture Shopping Entertainment & Nightlife Day Trips & Sightseeing Where to Eat Where to Stay
Successful sports franchises call Anaheim home, including Angels Baseball, the Anaheim Ducks, the 2008 Olympic Gold Medal winning U.S. Men's National Volleyball Team, the 2012 Olympic Silver Medal winning U.S. Women's National Volleyball Team, and the Professional Arena Soccer League’s Anaheim Bolts.
The average temperature is 70 degrees. Summers are moderate to hot with cool evenings. Winters are mild with little rain. Approximately 70 percent of the days are bright and sunny.
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Anaheim/Orange County is a safe, family-friendly destination. The Anaheim/Orange County Visitor & Convention Bureau works closely with the Anaheim Police Department and the Southern California Tourism Safety & Security Association to provide visitor safety and security training to area hotels and attractions. Anaheim is one of only four U.S. cities with a specialized Tourist Oriented Policing Team and has become a role model for other cities and destinations around the United States.
Air Access & Airport Facilities . Orange County is accessible by four major airports (approximate distances/times are from Anaheim): . John Wayne/Orange County Airport (SNA) --- 13 miles/21 km, 25 minutes . Los Angeles International Airport (LAX) --- 35 miles/56 km, 50 minutes . Ontario International Airport (ONT) --- 36 miles/58 km, 45 minutes . Long Beach Airport (LGB) --- 18 miles/29 km, 30 minutes
To learn more about Anaheim and the Orange County Area, please visit the following websites: http://www.anaheim.net http://anaheimoc.org http://egov.ocgov.com http://www.anaheim411.com
ACCOMODATIONS, MEETINGS & CONVENTIONS
Orange County has approximately 500 hotel properties and nearly 55,000 guest rooms. Accommodations range from budget friendly to luxury. There are more than 150 properties, with nearly 20,000 guest rooms, in Anaheim.
Anaheim/OC is one of the country's top convention and meeting sites, filled with an array of outstanding meeting and event venues. The Anaheim Convention Center is the largest convention center on the West Coast with 1.6 million square feet of meeting and exhibit space.
TOURISM STATISTICS
The tourism industry plays an influential role in shaping Orange County’s economy, supporting approximately 160,000 jobs (directly and indirectly). As the extensive economic power of this industry continues to grow, the Anaheim/Orange County Visitor & Convention Bureau helps the Orange County area prosper through its destination marketing efforts. More than $7.7 billion dollars is spent annually by Anaheim and Orange County’s 42.9 million visitors. This economic impact is felt by various large and small businesses, from beach vendors to shopping centers, restaurants, theaters and transportation services.
Additionally, the Anaheim area remains one of the leading convention sites in the nation and has the largest convention center on the West Coast, hosting more than 1 million convention and meeting attendees annually. The delegate spending from this business totaled nearly $1 billion in revenue in 2011.
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MEETING FACILITIES, ENTERTAINMENT AND ATTRACTIONS
Anaheim Convention Center – Anaheim first became a meetings and conventions destination in 1967 with the construction of the domed Arena which stands on Katella Avenue. Since those early days, the Anaheim Convention Center has gone through 5 major expansion projects plus several cosmetic renovations to update the Center. Each expansion added another major exhibit hall plus meeting space. The last major expansion completed in the year 2000 resulted in a complete transformation of the Anaheim Convention Center and surrounding campus.
The Anaheim Convention Center Grand Plaza, completed in January 2013, offers meeting planners the opportunity for large outdoor gatherings including alfresco dining, concerts, receptions, exhibitions, meetings and more. The Grand Plaza's singular design make it unique among outdoor event venues and extremely versatile to accommodate almost any event.
Highlights of The Anaheim Convention Center include: . Pre-function areas total 200,000 square feet, offering limitless possibilities for dramatic meeting themes and show decoration. . Has a total facility area of 1.6 million square feet (including 815,000 square feet of exhibit space) making it the largest exhibit facility on the West Coast. All halls are directly accessible from the spacious lobby/registration pre-function areas. . Meeting and ballroom space totals 130,000 square feet which conveniently occupies the second and third levels, directly above the exhibit halls. . Meeting rooms are located directly above the main entrance. Dedicated registration/pre-function areas open balcony-style onto the atrium towers. Attendees enjoy views through the glass walls, down Convention Way and across Katella toward Disney's theme parks. . The ballroom is one of the largest available in any convention center, 38,058 square feet. . An important reason for our continued success is our convention campus, which consists of the Anaheim Convention Center, Hilton Anaheim and Anaheim Marriott. . The convention campus is a hub for attendees because everything is centrally located; the next event, session, panel, or networking event is only a few steps away. . The headquarter hotels on the convention center campus bring the total exhibit space to more than 1 million square feet. . Expansion plans to add an addition 200,000 to 250,000 square feet to the Convention Center, approval pending in August 2013.
Honda Center – Honda Center stands as one of the premier entertainment and sports venues in the country. Opened in 1993, it is owned by the City of Anaheim and managed by Anaheim Arena Management, LLC. In addition to the NHL’s Anaheim Ducks, the arena is also home to the prestigious John R. Wooden Classic and top name concert acts.
Angel Stadium of Anaheim – In 1997, this newly renovated stadium re-opened its 30-year old structure back to a baseball-only facility. Anaheim Stadium had been the home of the MLB Angels Baseball since their move from Los Angeles following the 1965 season. The stadium underwent construction in 1979-80 for additional seating to accommodate the Los Angeles Rams of the NFL. The Rams left Anaheim for St. Louis, MO in 1995. The new Angel Stadium of Anaheim has a seating capacity of approximately 45,050 for the Anaheim Angels. SearchWide™ Position Overview, Senior Vice President of Convention Sales Position – AOCVCB Page 3 of 8
The City of Anaheim, Disney and the Anaheim/Orange County Visitor & Convention Bureau pooled their resources to create the center of Anaheim’s visitor industry, a $5 billion transformation to reinvent itself as the Anaheim Resort™ district, 1,100 acre lush urban resort. The Anaheim Resort district is filled with palm tree-lined boulevards creating a classic Southern California environment. Although the Resort is a walkable setting, a convenient visitor shuttle service (ART - Anaheim Resort Transportation) is also available to transport visitors between hotels, attractions, the Anaheim Convention Center, and nearby shopping, dining and evening entertainment. The Anaheim Resort welcomes visitors year-round to experience theme park thrills, professional sports (baseball and hockey) and innovative meetings, trade shows and special events in a world-class resort destination. The Anaheim Resort district encompasses:
. Disneyland Park . Angel Stadium of Anaheim . Downtown Disney District . Honda Center . Disney California Adventure . City National Grove of Anaheim . Anaheim Convention Center . An array of hotels (20,000 guest rooms) . Anaheim GardenWalk . Restaurants
City National Grove of Anaheim –Draws patrons from all five counties in the L.A. market. This versatile indoor venue hosts more than 250 events annually ranging from concerts to comedy to corporate and private events. Its intimate size and flexible configuration creates a great atmosphere for artists and their fans. A variety of well-equipped spaces and experienced staff are ready to create a one-of-a-kind event for 50 to 5,000 guests. The City National Grove of Anaheim is owned by the City of Anaheim and is exclusively managed, operated and booked by Nederlander Concerts.
Anaheim GardenWalk – Is an oasis of outdoor shopping, dining and entertainment in the heart of Orange County. Discover an abundance of fine dining restaurants, retail shops, an upscale bowling lounge and state-of-the-art movie theaters in a truly unique environment. It's the OC's hot spot for fashion, food and fun.
The Disneyland® Resort – Opened on July 17, 1955, since then the Disneyland Resort has welcomed more than 600 million guests. It has expanded to become an approximately 500-acre, world-class, multi-day, family resort destination, complete with two renowned Disney theme parks, three hotels and the exciting shopping, dining and entertainment district known as Downtown Disney. With the completion in June 2012 of the Disney California Adventure Park SearchWide™ Position Overview, Senior Vice President of Convention Sales Position – AOCVCB Page 4 of 8 expansion, the parks of the Disneyland Resort offer guests more classic characters, more storytelling, more attractions and more of the unique Disney heritage that gives Disney theme parks their special personality.
ABOUT THE ANAHEIM/ORANGE COUNTY VISITOR AND CONVENTION BUREAU
Budget: $13 million Direct Reports: 28
Attracting leisure and convention business to Anaheim and Orange County, California and enhancing the economic impact of the area’s visitor industry is the mission of the Anaheim/Orange County Visitor & Convention Bureau (AOCVCB). Since 1961 the Bureau has worked hand-in-hand with area hotels, attractions, transportation entities, restaurants, shopping and entertainment companies to promote the Anaheim area as a leading destination for conventions, meetings and vacations. Since those early days, the organization has grown tremendously as Orange County’s major destination marketing organization. The Bureau officially expanded the corporate name in the early 90’s to the Anaheim/Orange County Visitor & Convention Bureau, to better reflect the regional marketing scope of the organization. Today there are 60 employees who handle convention sales, marketing, public relations, social media outreach, destination promotions, travel trade marketing, convention services, convention housing and partnership services and administration. The Board of Directors is responsible for overseeing the activities and efforts of the AOCVCB in representing the multi-billion-per-year tourism industry of Orange County.
The AOCVCB is accredited by the Destination Marketing Accreditation Program (DMAP). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers, and potential visitors that their DMO has attained a significant measure of excellence.
Click here to download the 2012 Anaheim/Orange County Travel Guide Click here to download 2012 Anaheim/Orange County Destination Update
To learn more about the Anaheim/Orange County Visitor & Convention Bureau please visit their official website at www.anaheimoc.org
SUMMARY OF POSITION
The Senior Vice President of Convention Sales leads and directs the Bureau’s convention sales, meeting & convention solutions and housing activities to achieve its short and long-term goals and objectives.
PRIMARY DUTIES AND RESPONSIBILITIES
Planning - Initiates and coordinates the annual Bureau planning process: . Sales & Marketing Plan: Responsible for the development and implementation of the annual A/OC Sales and Marketing Plan. . Strategic Planning: Leads all sales-oriented strategic planning activities and updates. . Long-Range Planning: Stays abreast of industry trends and assists in establishing long-range goals to guide future expansion and modifications to the Anaheim Convention Center.
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Leadership - Leads and directs the internal and external sales programs of the Bureau: . Establishes and maintains a “sales-driven” culture at the AOCVCB. . Works closely with the Sales Team to ensure the attainment of annual booking goals. . Ensures consistent, high quality customer service and sales support for our customers. . Establishes a high-tech, high touch environment that uses the latest technology to improve efficiency and productivity.
Management - Directs Bureau sales programs to ensure that planned sales goals are achieved: . Manages the conventions sales, service, revenue management and housing departments and coordinates their activities to attain planned objectives. . Deploys and coordinates Bureau staff and resources to ensure flexible allocation to meet changing needs and priorities. . Provides ongoing training and development opportunities for the Sales Team.
Communication - Maintains active communication with Bureau Stakeholders to insure their active participation in Bureau plans, programs and their implementation: . Provides accurate and ongoing sales reporting (i.e. pace reports) to monitor production of Bureau Sales Team and provide actionable sales management information. . Participates in and attends Bureau sponsored events. . Comfortable with presentations and has well-honed platform skills. . Other duties may be assigned.
Goals & Objectives: . Achieve and exceed annual sales performance booking and lead goals for the AOCVCB sales team as established by management and the Board of Directors. . Operate sales & marketing programs within budget and within specified time frames.
QUALIFICATIONS
. Four-year college education preferred or relevant industry experience. . Ten or more years of hospitality industry experience. . Proven track record of leadership. . Highly developed people skills. . Experience in the areas of automated sales technology and distribution . Experience working with a convention or conference center preferred.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. . Ability to coordinate a high level of activity under a variety of conditions and constraints. . Ability to communicate and work well with others in a professional office environment. . Ability to handle multiple priorities.
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BACKGROUND, EDUCATION, KNOWLEDGE AND/OR EXPERIENCE
Education and training equivalent to college graduate with degree in marketing or business administration preferred plus minimum ten-year management/business experience.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to travel domestically and internationally. Work week will regularly exceed 50 hours. Occasional evening and weekend work.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment is a business office with computers, telephones and printers operating.
CORE COMPETENCIES AND CHARACTERISTICS NEEDED
Excellent social and professional skills Possess a sense of humor Strong negotiation skills Organized Effective communicator and listener Diplomatic Creative sales professional Charismatic Strong organizational skills Strong interpersonal skills High self-motivation and risk taking Innovative networker Exhibit a deep passion for the work - promoting Anaheim Proven consensus builder Able to maintain a pulse on latest industry trends and Strong leaderships skills current events Exceptional communication skills Strategic sales approach
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KEY PRIORITIES FOR THE FIRST 12-18 MONTHS
1. Evaluate all aspects of the sales process including deployment, staffing ratios, pace reports, measurement and accountability. 2. Evaluate incentive program and goal structure. 3. Immediately form strong and meaningful relationships with all stakeholder groups and evaluate their input and concerns.
NOTE: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of responsibilities, duties and skills required of personnel so classified.
If you are interested in this position, please respond via e-mail with cover letter, resume, and compensation information to the following SearchWide™ Executive:
Nicole Newman, Executive Recruiter, SearchWide™ [email protected] or call 888-386-6390 www.searchwide.com
SEE ORGANIZATIONAL CHART ON THE NEXT PAGE
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Board of Directors
President & CEO Jay Burress Executive Asst Byna Sipos
SVP of Convention Sales SVP of Development TBA Mindy Abel
VP Convention Sales VP Marketing VP Communications/PR VP Tourism VP Partnership Dev Staff VP Jim Kissinger Chris Locke Elaine Cali Ann Gallaugher Christina Dawson Nancy Decious
AVP Convention Sales John McClure Int'm Meeting & Conv Solutions and Dir Tourism Dev Director of Marketing Director Housing Director Phil Hannes Administration Steve Rathje Colleen Cornett Dir Tourism Dev Debbie Taylor Pepe Avila
NE Sales Director Marketing Mgr Comm Mgr Manager Partnership Services Ship/Rcv Sup Sales Director Meeting & Conv Housing Mgr Acct/Finance Mgr Elisa Jaworski Tessa Kranz Juan Flores Tourism Dev Manager Greg Chronister Tony Toth Convention Solutions Israel Esparza Susan Jaramillo Kristin Wing Kelly Grass Manager East Sales Director Sales Director Conv Housing Mgr Marketing Intern Comm Project Mgr Acct/Finance Coord Ship/Rcv Coord Brenda Weber Tourism Programs Partnership Sales Mgr Kim Lord Kathy Wilmes Daniel Carr Mychal Castro Katie Brandenburger Lorraine Martin Tony Quon Coordinator Julie Freund MW Sales Director Sales Director Meeting & Graphic Designer Kathy Nishimura Partnership Sales Mgr Receptionist Cassie Pressentin Harriet Porter Convention Solutions Mark Lukas Tourism Janine Troy Web Manager Michelle Amon Manager Assistant Patrick Goddard MW Sales Director Sales Director PT Graphic Designer Victoria Diaz Rashika Patel Partnership Services IT/Database Lora Stanley Gina McQuade Darin Scruggs Coord Web Designer/ Services Meeting & Front-End Developer Reg. Sales Director Sales Director Social Media Coordinator Sandra Tock Convention Solutions Jen Orser Barbara Kenney Dan Ketelsen Melanie Vogel Manager CTA Program Coord Sonya Henry Barbara McClelland Jr. Web Developer West. Sales Director Sales Manager TBA Deborah Josue Julia Chase Meeting & East. Sales Director Business Dev Mgr Convention Solutions TBA Shannon Hawkins Manager Marcy Anderson
Exec Sales Analyst Meeting & Susan McKeen Convention Solutions Sales Coordinator Coord. Lauren Welding Jessica Barganski
Sales Coordinator Concierge Services Lindsey Walker on call staff
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