MSRC Final Report Contract #MS18006 Anaheim Resort Transportation Circulator Service for Event Centers Prepared for the Mobile Source Air Pollution Review Committee (MSRC) AB2766 Discretionary Fund Work Program February 25, 2020 Acknowledgements The Anaheim Transportation Network (ATN) appreciates the generosity of the Mobile Source Air Pollution Reduction Review Committee (MSRC) and staff for their support of the Anaheim Resort Transportation (ART) Service for Event Centers. The ATN also acknowledges the many partners that were key during project development and implementation, including Angels Baseball, Anaheim Ducks, Honda Center, Visit Anaheim, and the City of Anaheim, who all contributed greatly to the success of the services. This report was submitted in fulfillment of AB 2766/MS18006, Anaheim Resort Transportation Circulator Service for Event Centers by the Anaheim Transportation Network under the partial sponsorship of the Mobile Source Air Pollution Reduction Review Committee. Work was completed as of April 2018. Disclaimer The statements and conclusions in this report are those of the contractor and not necessarily those of the Mobile Source Air Pollution Reduction Review Committee (MSRC) or the South Coast Air Quality Management District (SCAQMD). The mention of commercial products, their sources or their uses in connection with material reported is not to be construed as either an actual or implied endorsement of such products. Project Description & Work Performed The Honda Center and Angel Stadium are event centers located within the City of Anaheim. A number of sporting events, concerts, and other major events are implemented at these centers. The Anaheim Transportation Network proposed to implement a circulator service, with primary emphasis upon Los Angeles Angels of Anaheim Major League Baseball games and Anaheim Ducks National Hockey League games, providing transit service from five pickup/drop-off points in central Anaheim to the Anaheim Regional Transportation Intermodal Center (ARTIC), which is in close proximity to the Honda Center and Angel Stadium. In addition to allowing event attendees to use public transportation for all or a portion of their trip, the service would also reduce traffic congestion for all motorists on adjacent arterial streets and freeways. Reduced traffic congestion would yield additional air quality benefits by avoiding the emissions associated with stop and go driving and queuing. The Anaheim Transportation Network operated the circulator service and a portion of the cost of the service was reimbursed through funds provided by the SCAQMD, on behalf of the MSRC. The goal of the Service was to reduce emissions from private vehicle trips to the Honda Center and Angel Stadium and reduce traffic congestion in the surrounding areas. Additionally, by encouraging the use of public transportation, it was intended that the added Service would result in some patrons expanding their use of alternative modes to other trips. The ATN implemented the circulator bus service to and from ARTIC with five pickup/drop-off points as specified below. • State College Boulevard & Katella Avenue; • Vermont Avenue & Olive Street; • Anaheim Boulevard and South Street; • Anaheim Boulevard and Santa Ana Street; and • Center Street Promenade. The service began operating starting with the fall 2017 National Hockey League season. The first day of service was October 5, 2017 and the last day of service was April 4, 2018. A list of operating dates and ridership is included in Attachment 1 – Supporting Documentation. Initial passenger pick-ups began two hours prior to events and continued until the event start time. Service departing an event began in the seventh inning for Angels games, and one-half hour prior to the scheduled conclusion for all other major events and continued for one hour after the major event concluded—even if it ran long. Passengers were be able to ride the service free of charge. Promotion & Outreach Promotional efforts were made to market the circulator service, the air quality benefits of alternative commute modes, and the support of the MSRC’s Clean Transportation Funding Program. Outreach was performed by both event centers as well as ATN. Service promotion elements included: • Advertisement of the Service on buses in ATN’s fleet, via interior and exterior ad panels; • “Wrap” advertisements promoting service on two of ATN’s buses; • Rack Cards and/or postcards advertising the service posted at restaurants, hotels and entertainment venues within the project area; • Rack Cards and/or postcards posted in and around the Event Centers and ARTIC; • Promotion of the Service through e-mail mechanisms for reaching Angels and Ducks ticketholders; • Joint press releases by ATN and each of the Event Centers; • Promotion of the Service on Event Centers’ exterior marquees; • In-game audio announcements at Angels and Ducks games; Promotional materials included information to increase public awareness of the mission and achievements of the MSRC’s Clean Transportation Funding Program. ATN affixed a Clean Transportation Funding decal to each of the buses and the MSRC’s logo was included on the rack cards. Summary and Conclusions ATN worked hard to promote the circulator service and provide a clean, efficient, and convenient service to the public attending these events. Unfortunately, the service never generated enough ridership to warrant the continued service and the project had to be concluded early. ATN ended the service at the conclusion of the regular NHL season. MSRC was billed for ridership from October 2017 to April 2018 in the amount of $9,488.22. No additional service or ridership was generated after that date and ATN will not request additional reimbursement South Coast AQMD/MSRC for this project under contract #MS18006. ATTACHMENT 1 .