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Doing well by doing good Project Humanities celebrates the big questions University shines with solar power initiatives THEMAGAZINEOFARIZONASTATEUNIVERSITY Defendingagainst data disaster DECEMBER 2011 | VOL. 15, NO. 2 IMAGINE WHAT YOU COULD DO WITH YOUR SPECIAL SAVINGS ON AUTO INSURANCE. Upgrade to an ocean view room, buy your monthly commuting pass, donate to your favorite charity…whatever moves you most. As an ASU alum, you could save up to $343.90 safer, more secure lives for more than 95 years. Responsibility. What’s your policy? CONTACT US TODAY TO START SAVING CALL 1-888-674-5644 Client #9697 CLICK LibertyMutual.com/asualumni AUTO COME IN to your local offi ce This organization receives fi nancial support for allowing Liberty Mutual to offer this auto and home insurance program. *Discounts are available where state laws and regulations allow, and may vary by state. To the extent permitted by law, applicants are individually underwritten; not all applicants may qualify. Savings fi gure based on a February 2011 sample of auto policyholder savings when comparing their former premium with those of Liberty Mutual’s group auto and home program. Individual premiums and savings will vary. Coverage provided and underwritten by Liberty Mutual Insurance Company and its affi liates, 175 Berkeley Street, Boston, MA. © 2011 Liberty Mutual Insurance Company. All rights reserved. The official publication of Arizona State University Vol. 15, No. 2 PUBLISHER Christine K. Wilkinson EDITOR-IN-CHIEF Tracy Scott MANAGING EDITOR Liz Massey THEMAGAZINEOFARIZONASTATEUNIVERSITY ART & DESIGN DIRECTOR Robert Cao-Ba December 2011, Vol. 15, No. 2 SENIOR GRAPHIC DESIGNER Kelly Christiansen EDITORIAL ASSISTANT Jan Stanley HIGHLIGHTS DEPARTMENTS GRAPHIC DESIGNER ASSISTANT 24 Doing Well by Doing 2 President’s Letter Mindy DuPonte Good Dr. Christine Wilkinson discusses SALES & MARKETING COORDINATOR Today, simply building a successful top stories and upcoming events. Robin Hawkins company is not enough for many 4 University News budding entrepreneurs at ASU — ADVERTISING SALES, they want to start a venture that also Medical students at Mayo Medical DIRECTOR OF BUSINESS RELATIONS makes a difference. For these Sun School – Arizona campus to receive Rhonda McClintock Devils, business is about meeting additional degree from ASU; three (480) 965-5051 both a market need and a personal winning Edson ventures vie for WEBMASTER need to improve society in some way. College Entrepreneur of the Year Benita Iafrat 32 Defending Against honors; ASU takes lead role in Crystal Gustavson Data Disaster accelerating solar energy advances. 20 Sports PRINCIPAL PHOTOGRAPHY In the cynical, glass-half-empty Tom Story Tim Trumble world of information security, the Alumni coaches reflect on their Sun thinking is: anywhere there are Devil connections; profiles of ASU Magazine is printed on paper that is certified computers, there can be challenges athletes and coaches from the track to the Forest Stewardship Council (FSC) Standards. by data hackers. And computers are and field, men’s golf and football (or soon will be) everywhere. There programs. is no easy fix to resolve these threats, 46 Arts & Culture but researchers at ASU are working on a variety of solutions to manage The organ performance program in FSC LOGO GOES HERE the technology that is rapidly the School of Music helps students becoming an integral part of our and community members appreciate everyday life. the artistry of these complex 38 Right Sized Life instruments. Plus, new books by alumni, staff and faculty in Shelf Conversations about place are often Improvement. the fodder of blind dates and the first 50 Alumni News ASU MAGAZINE day of class. It is also the theme of PO Box 873702 Project Humanities, a university- A round-up of warm-season Tempe, AZ 85287-3702 wide initiative that aims to activities hosted by the Alumni (480) 965-2586 demystify the humanities and Association. [email protected] highlight the field’s contributions to 54 Sun Devil Network www.alumni.asu.edu society. Reports from around the ASU Magazine (USPS 024-438; ISSN 1940-2929) is published quarterly by the Sun Devil nation. Arizona State University Alumni Association, PO Box 873702, Tempe, AZ 85287-3702, (480) 965-2586, FAX (480) 965-0225. Subscriptions are sent to 58 Class Notes all ASU alumni.You may become a friend of the Alumni Association regardless of university affiliation.Annual dues to become an active member or friend are Alumni news, notes and milestones. $45 for individuals and $60 for couples. Gold Devil Life member dues are $650 for individuals and $800 for couples. Periodicals Postage is paid at Tempe, AZ Sun Devil Snapshot and additional mailing offices. Postmaster: Please send address changes 64 to ASU Magazine, Attention: Circulation, PO Box 873702, Tempe, AZ 85287-3702. Permissions: Portions of this publication may be reprinted The Fiesta Bowl celebrates its 40th with the written permission and proper attribution by contacting the anniversary. ASUMagazine editor. ASUMagazine can be accessed online at alumni.asu.edu/news/asu-magazine. ASU ALUMNI ASSOCIATION BOARD ASU MAGAZINE 2 AND NATIONAL COUNCIL 2011–2012 PRESIDENT’S LETTER 3 OFFICERS CHAIR George Diaz ’96 B.A., ’99 M.P.A. CHAIR-ELECT Barbara Clark ’84 M.Ed. TREASURER President’s Letter Robert Boschee ’83 B.S., ’85 M.B.A. PAST CHAIR This fall, the ASU Alumni Association Chris Spinella ’83 B.S. has been engaging alumni through events, programs and our network of chapters, PRESIDENT clubs and connection groups, as well as Christine Wilkinson ’66 B.A.E., ’76 Ph.D. providing services that assist alumni at key points in their lives. Additionally, BOARD OF DIRECTORS* we’ve been busy with student programming through the Student Alumni Association Theresa Esparza ’94 M.Tax. and the Senior Year Experience as we Andy Hanshaw ’87 B.S. connect with students on all four campuses. Barbara Hoffnagle ’83 M.S.E. We hosted three successful Sparky’s Ivan Johnson ’73 B.A., ’86 M.B.A. Touchdown Tailgates at the away games against Illinois, Utah and Brian LaCorte ’85 B.S. UCLA, as well as game-watching tailgates at locations from coast to Dan Mullen ’66 B.S. coast. Before the Oregon game, we hosted a special reception with Sun Stephanie Nowack ’76 M.B.A. Devil Athletics featuring ASU President Michael M. Crow for alumni living in the Portland area. We recognized friends and supporters of Martin Quintana ’87 B.S., ’04 M.B.A. the university through our Homecoming Awards, and celebrated the J. Scott Rhodes ’95 J.D. legacy of former football Head Coach Frank Kush and his teams at our Todd Siffren ’91 B.S. Homecoming Legends Luncheon in October. Alumni Career Resources Jeff van Raaphorst ’87 B.S., ’97 M.B.A. offered Sun Devils many opportunities to learn and grow professionally, including career coaching sessions, networking mixers and seminars on NATIONAL ALUMNI COUNCIL* successful career transitions and how to achieve work/life balance. When alums can’t connect in person, we hope you stay engaged with Steven Balthazor ’91 B.S.E. us online through our new website or any of our social media commu- Dave Benner ’02 B.S. nities on Facebook, LinkedIn and Twitter. These tools allow you to stay Charlie Broucek ’93 B.S. up-to-date on the latest from the Alumni Association as well as ASU Dave Covert ’78 B.S. news no matter where you are around the world! Eddie DeVall ’93 B.S. In this issue of ASU Magazine, we take a look at business-based Christine Devine ’87 B.A. efforts to achieve socially desirable goals through what is known as Kathy Duffy Ybarra ’81 B.A. social entrepreneurism. ASU is already a leader in this rapidly emerging Dick Foreman ’76 B.A., ’79 M.P.A. field – and as proof of that, three of the five finalists for Entrepreneur Curtis Frasier ’77 B.A.E. magazine’s “College Entrepreneur of the Year” contest were ASU students or alums. We also have a feature that recaps the first year of Matt Gervin ’01 B.S. Project Humanities, an important university initiative; and a report on Bret Giles ’87 B.S. what university researchers are doing to improve the safety of computer Marnie Green ’87 B.S., ’91 M.B.A. data. Michael Grosso ’97 B.S. As the year draws to a close, I would like to take this opportunity to Nick Kieffer ’00 B.A. thank those of you who are dues-paying members of the Alumni Jonell Lucca ’95 B.A. Association. Your membership dues support programs for current and Vada O’Hara Manager ’83 B.S. prospective ASU students, fund events and activities for fellow alumni, Frank McCune ’92 B.A. and help advance the mission of the university. If you haven’t become Jeff Olen ’97 B.S. a member, I invite you to take the opportunity to do so before the end Guy Patrick Roll ’90 B.S. of the year as your dues may be tax deductible. We appreciate your support of our efforts to serve and unite ASU alumni in 2011; here is Anne Sawkiw ’99 B.A. to a successful 2012 for us all! James Shaughnessy ’72 B.A.E. Darren Skarecky ’94 B.S. Joseph Udall ’92 J.D. *Members of the Board of Directors are also members of the National Alumni Council. Christine K. Wilkinson, ’66, ’76 Ph.D. President, ASU Alumni Association Senior Vice President and Secretary of the University 4 NEWS Global glory News briefs Only natural Seeing stars Serving with honor Rendezvous with an asteroid Getting down to business Access granted At the top Green grocers Just what the doctor ordered Let the sun shine Global glory ASU climbs in a ranking Arizona State University has moved up in the rankings of the top of the best universities 100 universities in the world and is now rated 78th on that list, in the world which is compiled by the Center for World-Class Universities at Shanghai Jiao Tong University in China.