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COMPANY PRESENTATION ESSENTIEL DIVE INTO ESSENTIEL ANTWERP

What started as a basic T-shirt loving mother, was a fashion collection in 1999 grew into an model and spent five years in international contemporary fashion India, where she fell in love with brand with a unique positioning. colors, prints, and unexpected In 2019, Essentiel Antwerp owns combinations. 50+ points of sale in , France, , the , In 1999 Esfan and Inge took a Germany, and the UK, among chance and launched a T-shirt which concessions in department collection, the basic garment stores such as El Corte Ingles, that’s in every wardrobe. KaDeWe, Galeries Lafayette and Four styles, twenty different Harvey Nichols. Besides these, the colors: their response to brand is represented in numerous the monochrome fashion international multi-brand stores landscape. The young couple’s through a selective distribution apartment transformed into a network. showroom for the occasion and the T-shirts sold like hotcakes. The Essentiel Antwerp success story is unique in Belgium. After a year, the first store opened The Antwerp-based brand is in Antwerp. Four seasons later, influenced by the numerous knitwear, jackets, dresses, shirts, life experiences of its founders and trousers in trendy colors, Esfan Eghtessadi and Inge new materials and an entire range Onsea. Esfan, the son of Nicole of accessories were added. Cadine, grew up in a world of Essentiel Antwerp was born as a textiles, sketches, and fashion full-fledged collection. An out- collections. Inge had a vintage- and-out success!

2 Essentiel Antwerp stands for Another dream came true by refreshing, offbeat & luxurious opening the first Essentiel fashion, renowned for its Antwerp store in , on graphic or floral prints and Chelsea’s Sloane Square in trendy mixes of color. The March 2019. rich and unique collections are designed to provoke an In parallel with the retail emotional response. development, Essentiel Antwerp opened its own Encouraged by an unexpected showrooms in Antwerp, , triumph at the ‘Who’s Next’ fair , and Düsseldorf. The in Paris in 2000, the brand dared brand has been exploring new to develop its own retail network market opportunities through in Belgium, where the success partnerships with locally story began. From one victory to respected players to represent another, international ambition Essentiel Antwerp even more became as great as ever. widely within Europe, such as Italy and Scandinavia, This perseverance resulted in and globally in the United the opening of two own stores States, Australia, and Eastern in Paris, Le Marais and Saint- Countries. Honoré, and a corner in the best French department store Les Essentiel Antwerp grew into a Galeries Lafayette. In 2016, Spain global brand with a powerful saw the arrival of Essentiel message of love, fun and Antwerp with two stores in colorful surprises. A universal Marbella and Mallorca and a message that translates partnership with El Corte Inglés anywhere and everywhere in was established. the world. Are you ready for what’s still to come? Closer to home, in the Netherlands, and starting with , multiple stores were opened in major cities’ a-locations, followed by the expansion to Germany in 2017.

3 WELCOME TO OUR BEAUTIFUL CHAOS

4 STRAIGHT VISION

Expand Essentiel Become and remain Increase the choice Ensure constant sales Optimize our Antwerp's image the undisputed leader of accessories dynamics through internal processes globally through in affordable fashion to broaden our multiple collections and supply-chain to the right choice customers' reach per year increase profitability of local distribution

"Step into our world where imagination and beauty reign, where lack of order creates a space for surprise." 5 1999 2000 2001 - 2003 2004

Essentiel Antwerp Unexpected triumph Dramatic increase The first men’s ESSENTIEL kicks off with a small at first international in the number of collection is launched. collection of T-shirts. fashion fair ‘Who’s multi-brand stores The brand is launched. Next’ in Paris. selling the brand all The first showing at the over the world, with an fashion fairs ‘White’ in ANTWERP The first flagship store agent in France, the and in Antwerp is opened. Netherlands, Spain, International. and Italy. An in-house visual The styling team AT A GLANCE merchandising team is More Essentiel Antwerp welcomes more fresh created. stores in Belgium open. talent, to increase focus and specialties.

2006 2007 2008 2009 2010 2011

The first international The second flagship store The second store in Essentiel Antwerp Seasonal capsule New offices and store is opened in in is opened on France opens in . celebrates its 10th collections are added showroom open in the Paris. the famous Avenue Louise. birthday with a big to Essentiel Antwerp’s center of Antwerp. party and fashion main collection. The first opening in London show, attended by the The new store in Le with a concession at international press. Marais in Paris is Fenwick department store. opened.

First men's store opening in Antwerp and the first showing at the Pitti Uomo men’s fashion fair in .

6 Today, we count 55 Essentiel 2012 2013 2014 2015 International expansion with An Essentiel Antwerp The online store is launched. The first pre-collection is Antwerp the opening of Essentiel showroom is opened in successfully introduced. Antwerp stores in South Düsseldorf to develop The second Parisian store is Korea. Germany, Austria, and stores, 340 opened in the Saint-Honoré A visual merchandising Switzerland. neighbourhood. central laboratory is opened. A new corner opens in Galeries Lafayette employees First time participation at Haussmann, Paris. fashion fairs ‘Coterie’ in New and ‘Scoop’ in London. and we are Essentiel Antwerp participates at new fashion An Essentiel Antwerp fairs ‘Premium’ in and concession store opens at sold in 35 ‘Capsule’ in Paris. Harvey Nichols, London. countries through 2016 2017 2018 2019 more than New stores are opened New store openings in the The new flagship store in Further international in Spain in Marbella and Netherlands in Haarlem and Antwerp is opened. expansion with the Mallorca, and in Zürich, ‘s-Hertogenbosch. presence in new multi- 900 multi- Switzerland. In the In the Netherlands new brand showrooms in the Netherlands two stores are Essentiel Antwerp launches openings in , United States and Australia. opened in Amsterdam. in Germany with a store in Utrecht and and brand Köln and three concession outlet in . The first Essentiel Antwerp Further development in Asia stores at Kadewe in , store is opened in London stores. with distributors in China Berlin, and . First concessions open on Sloane Square. and Japan in the department store Opening of the Essentiel El Corte Ingles, in Spain in Opening of a new store in An Essentiel Antwerp Antwerp showroom in Madrid, Marbella, France in Le Touquet and showroom is opened in Rue Madrid to develop the and Palma, and in Portugal the outlet in the Netherlands Cambon in Paris, to develop Spanish market. in and . in . France and the international wholesale market. The Essentiel Antwerp The opening of the concession store opens in concession store in Galeries Harvey Nichols Leeds in the Lafayette Luxembourg and United Kingdom. the Essentiel Antwerp store in Düsseldorf.

TO BE CONTINUED

7 OUR VALUES

PERMANENT KEEP IT INTEGRITY PASSION IS KEY QUESTIONING CELEBRATE LIFE SURPRISING We are uncompromising We are passionate We stay alert. We work hard, but we We encourage and about our integrity and in everything we We challenge only do things that give develop wild big ideas. are driven by an interest in undertake. ourselves. There us energy. Our ambition is to make the world and our clients. is no status quo. a difference.

8 PINEAPPLE

WE WANT TO BE YOUR PINK PILL

9 UNIQUE BRAND POSITIONING

CURIOUS OFFBEAT PASSIONATE WITH GENEROUS SPONTANEOUS COSMOPOLITE SURPRISE PERSONALITY CHAOS JOIE DE VIVRE

"We consider our accessories as complete collections-in-collections. They are the chilli peppers in our already tasty dish." 10 OUR STORES

From top to toe, from fixtures Wherever you are in the world, to fittings, attention to detail you will immediately recognize is paramount in our Essentiel an Essentiel Antwerp shop which Antwerp stores. The in-house is characterized by interior design team creates retail spaces to make you feel — Recurring signature pieces, completely at home in the such as, the home-designed Essentiel Antwerp world: counter, the customized garment shopping destinations where rails, soft sink-into couches and the collections do the talking. compositions of well-framed pictures.

— Layered textures - nothing too plain, unexpected combinations and an eclectic mix of contrasts.

— We respect the uniqueness of each location and blend the identity of the city with our brand ethos and aesthetic.

— Last but not least, we focus on the customer. We provide a tailored, professional service in intimate, convivial surroundings. So come in, peruse our collec- tions and let our staff offer you the best customer service.

11 12 OUR STORES

13 14 OUR Belgium SHOWROOMS The Netherlands France Germany Italy Spain U.K. U.S.A. Australia China

15 WE WANT TO DRESS YOUR EMOTIONS

16 CONTACT

ESSENTIEL ANTWERP HEADQUARTERS Arenbergstraat 21 2000 Antwerp Belgium

CALL US +32 (0)3 201 13 80

EMAIL US [email protected]

ESSENTIEL ANTWERP WEBSITE & ONLINE SHOP www.essentiel-antwerp.com YOU ARE ESSENTIEL ANTWERP