B. International Marathon “Alexander the Great”

Home , Antwerp, Florence Marathon

Contents 1. English version…………………………………………………………………………………..……..3 i. Greece………………………………………………………………………………………………3 ii. Belgium…………………………………………………………………………………………....9 iii. Netherland………………………………………………………………………………….…..18 iv. Italy………………………………………………………………………………………………….23 v. Lithuania………………………………………………………………………………………....31 2. Greek version……………………………………………………………………………………………41 3. Belgian version………………………………………………………………………………………….45 4. Dutch version…………………………………………………………………………………………….57 5. Italian version…………………………………………………………………………………………….62 6. Lithuanian version………………………………………………………………………………………68

1. English version i. Greece A. Run Together

The “Run Together” sport event considered as a local fun race venue in Thessaloniki city. It established in 2018 and bided in Thessaloniki and Athens the first Sunday of March. The aim of this event is to motivate individuals to participate in the race with his/her friend, wife/husband or parent and kids and to live a unique experience.

The organizers are private companies of sport wear industry (Intersport & Saucony) and states bodies (Municipality of Thessaloniki & Helexpo-National organization for fairs). There are four categories to run a) Man to Man, b) Male to Female, c) Female to Female and d) with kid/s into three routes of 3, 6 and 9 kilometers. Approximately, last year had 300 participants who ran in the center of Thessaloniki. During the venue there are several activities for someone to experience, such as fitness workshops, music stage, tests for new sport wears and kids activities (e.g. face painting). Even though “Run Together” considered as a local sport event, it attracts several media attention and many sponsors. The media coverage was done from few radio shows and the national television broadcast. Also, there were two main sponsors: a) Eurobank and b) IKEA. Moreover, there were several supporters from local companies The SWOT analysis follows: Strengths Weaknesses  Nice concept  Weak Brand  Powered by Intersport and  Low event awareness Saucony (strong brand names)  Limited usage of on-line  Supported from local authority marketing bodies  “Leisure” event  A variety of supportive  Not supported by the Greek activities Athletics Federation  Positive Word of mouth  Few volunteers communication  Four more sport events were  Parking area in downtown bided in March  The aim of the fun race – Run  No international runners with somebody you love

 Prestigious sponsors  Several media communication sponsors  Interesting services to support the core product (parking areas, few massage spots, kids activities, etc.) Opportunities Threats  Event participation is on a rise  Accidents  Interesting concept  Many competitors  Social concept  Consumers’ behavioral  Linking with cultural events changes  Opportunities for cooperation  The weather in March is not with Athens venue so stable  Development of Tourism packages with travel agents into segment groups (e.g. sport clubs, national organizations around the world, amateur sport teams, etc.)  Development of new routes/ categories according to the socioeconomic status

B. International Marathon “Alexander the Great”

The “Alexander the Great” marathon is an international event. Its history lies back on 2006 and it holds a symbolic meaning for Greece. The brand “Alexander the Great” refers to the Great Commander of ancient Greece who born in Pella region which is the starting point of the main event. Hence, the vision of the organize committee is to promote the Greek culture and a healthier lifestyle into its participants through this sport event. The organizer is the “Triton” track and field sport club of Thessaloniki. Still, several government bodies and local authorities support the facilitation of the event. The Track & Field Greek Federation is the main supporter of the sport marathon. The “Alexander the Great” international marathon was considered as a major sport event with mass participation and remains the second biggest marathon of Greece according to registrations. It takes place the second

weekend of April in order to extent the tourism season. The recent venue of 2019 had more than 20.000 runners in three categories of a) Marathon, b) 10 km and c) 5 km. Also, it offers a fun race for school kids (1.000m). The marathon itinerary starts from Pella region and finishes in the downtown of Thessaloniki. Also, both races (10km and 5 km) were offered into Thessaloniki city. To further extend its services, “Alexander the Great” rendered a sport fair, a marathon flame ceremony and several cultural amenities into two days of the marathon’s weekend. The venue is considered as international major sport event and thus, holds national and global media coverage. Specifically, the national television broadcast covers the race at a live time and many international articles from sports media were written in news. In terms of sport sponsorships, several national and worldwide companies such as banks, sport wear, sport nutrition and others sponsor the event. The SWOT analysis follows: Strengths Weaknesses  International Event  Limited usage of on-line  Supported from the Athletics marketing Federation  Small area as the starting point  Supported from the National  Limited services to support the Tourism Organization and core product (not so may government bodies parking areas, few massage  Various promotional activities spots post the race, few  Many volunteers companies in sport fair, etc.)  Positive Word of mouth  Difficulty to reach the spot communication with the amenities from

 Economic impact in North spectators Greece  Low awareness internationally  Cooperation with travel  Limited number of agents, hotels, local international runners entrepreneurs, etc.  Prestigious sponsors  Several media communication sponsors  Support from the local community  Established Event Opportunities Threats  Event participation is on a rise  Many competitors in Balkan  Opportunities for internal regions marketing to find more  Consumers’ behavioral volunteers changes  Development of a “Green”  Weather situation marketing strategy  Accidents  Creation of event legacy  Environmental issues (leverage for sport development in Greece)  Increase of tourism amenities  Tourism packages development with travel agents into segment groups (e.g. sport clubs, national organizations around the world, amateur sport teams,

etc.)

ii. Belgium A. AG Antwerp Ten Miles & Marathon 28 April 2019

https://www.wearerunning.be/nl/

Source: City of Antwerp (2019)

The AG Antwerp 10 Miles & Marathon is one of the largest, if not the largest, running events in Belgium. From 1986 onwards, the 10 Miles has been organized every year. Since 2000, the event received its permanent place on the calendar, being a Sunday at the end of April. From 1980 onwards, Antwerp organized a marathon as well. Since 2007, the marathon and 10 Miles are organized on the same day. From then on, the Antwerp 10 Miles & Marathon was born.

The main organizer of the event is Golazo, a commercial based company that has as goal to get everyone moving. The company tries to realize this by, among others, organizing 250 sports events both within Belgium and abroad (40 running events in Belgium). The city of Antwerp supports the event. In addition, the city sets up an exercise campaign to get all its citizens active. To reach different groups of people, the organizers offer a Kids Run (1.4km) and Short Run (5km), besides the 10 Miles and marathon. Nevertheless, the mythical distance of 10 Miles attracts the largest number of participants. In total, approximately 40.000 people participated in the event in 2019, encouraged by approximately 70.000 spectators. 3.200 marathon runners started at 9h00 in the morning (being the largest marathon in Belgium), followed by the children at 11h00 and the 5.200 participants of the Short Run at 12h00. The 27.700 participants for the mythical distance started in three waves in the afternoon (14h30, 15h00, 15h30). The start and finish of all distances are located on the city’s left bank. Only the marathon distance finishes at the Large Market (on the city’s right bank). The course is almost entirely paved and there are 17 and 28 stands on the course with DJs and other artists to entertain participants and spectators (for the 10 Miles and marathon respectively). The course makes the event unique because participants run through four tunnels, which are normally only accessible by car. No fewer than 117 different nationalities participated in the edition of 2019, with over 40 percent of the participants out of the own province of Antwerp. Almost 1.500 Dutch people participated as well. More than 315 companies and 100 schools participated in the event. AG is the title partner of the event. It is an insurance company which supports many other sportive initiatives. Therefore, the company initiated an activation program ‘Move by AG’ to promote active sports and a healthy 10

lifestyle. Thereby it also introduced the AG City Challenge, a challenge to have at least one participant of each municipality of Belgium at the start of the AG Antwerp 10 Miles. Further, the event organizer focuses on a good preparation of participants for the event. Therefore, free personal training schemes are offered to all participants in collaboration with partner Energy Lab. In addition, there are some official training runs in the city in collaboration with Sportoase and Energy Lab. To further promote the event nationally, the event has a strong media partner as well (Gazet van Antwerpen). Every year, participants of the AG Antwerp 10 Miles & Marathon can choose to donate an additional amount of money (€10) during their registration. When they do this, they will receive the official event shirt. In 2019, the sum of money is transferred to ‘Stop Colon Cancer’, a non-profit organization that focuses on the prevention and early detection of colon cancer. The SWOT analysis follows: Strengths Weaknesses  Support of media partner  A city without a bridge:  Support of local government / difficult to reach starting area mayor  10 Miles gets all of the  Unique course (running attention at the expense of through tunnels) marathon  Hallmark event  Not the dream course of  Strong organizers with marathon expertise and networks  City is traffic infarct  Largest marathon of Belgium  34th edition  Social media campaign with

influencers of target groups  Business opportunities (B2B)  Many initiatives for activation (by partners)  Music and entertainment alongside the course  Many spectators  International participants Opportunities Threats  Environmental sustainability  Rise in number of events  Trend towards experiences  Trend of small, local events  Diverse city population: more  Higher customer people with migration expectations background  Technological innovation  Social media (campaign)

B. Eindejaarscorrida Leuven 29 December 2019

https://www.daringclubleuvenatletiek.be/

Source: Corrida Leuven (2019)

The Eindejaarscorrida Leuven was initiated in 1997, which means that in 2019 the event was organized for the 22nd time (in 2010 the event was canceled due to bad weather conditions). Daring Club Leuven Atletiek (DCLA) is the local athletics club and also the main organizer of the event. The main goal of the club is to guide all of its 1.000 active members at their own level to get personal satisfaction from exercising and to move their own boundaries. Although the core of the club is focused on competitive athletes (in different disciplines), space is provided for recreational athletes and para-athletes as well. The Eindejaarscorrida is open for everyone and combines sport and conviviality during the cold winter months. The city of Leuven is a strong partner for this event as it provides logistic and financial support. The number of finishers for the event increased almost every year (from 371 finishers in 1997 towards more than 6.000 in its most recent edition). Thereby, three different distances are offered: 4, 8 and 12 km (with almost 1.400, 2.300 and 2.500 finishers respectively). In addition, children aged 9 or younger are allowed to run the DCLA-kilometer (under the supervision of their 13

parents). All distances start on the main shopping street, called Bondgenotenlaan, between 9h45 and 11h15. The finish is situated on the Mgr. Ladeuzeplein, a large square with historical meaning. The course of four and eight kilometer (with a combination of the two for the longest distance) leads the participants through the city center and the historical heart of Leuven and is therefore paved for the largest part. The event has two main (financial) sponsors and a strong local media partner. For the first time in its history, the event was broadcasted live. During this three-hour broadcast, the local correspondents interviewed participants and spectators around the event site. The SWOT analysis follows: Strengths Weaknesses  Support of (local) media  Location prevents growth partner  Only a handful of sponsors  Support of local government  No use of online marketing  Entire course in city center  Participants of longest distance  Strong organizers with cover a part of the course expertise and networks twice  Largest ‘end of the year’ run  Last Sunday of December: in Belgium difficult if Christmas Day or  22nd edition New Years Eve is last Sunday of  Low subscription fee December  Good accessibility  Local businesses are not  Combination of competitive accessible and recreational athletes  Organized by volunteers

 Live broadcasting of event  Music and entertainment alongside the course  Many spectators Opportunities Threats  Technological innovation  Commercialization of running  Environmental sustainability events  Legacy for sports club  Rise in number of events participation  Trend of small, local events  Higher customer expectations  Weather conditions this time of year

C. Case Study BoslandTrail 27 and 28 September 2019

https://www.boslandtrail.be/

Course 50km Course 100km Source: BoslandTrail (2019)

The BoslandTrail is initiated in 2018 by four people. They set up a non- profit organization, specifically aimed at voluntarily organizing this event in the last weekend of September. After a successful first edition with 1.400 participants, the organizing group expanded to almost ten people who were (voluntary) occupied with the organization of the second edition in 2019. This second edition attracted 3.000 participants and was sold out. The event is supported by Bosland. The goal of this organization is to preserve and further develop the beautiful Bosland nature (in the North Eastern part of Belgium), but also to open it to the general public, where possible.

The BoslandTrail offers a course of 50km and 100km for both runners and walkers and is part of the TrailFeesten (TrailCelebrations). This three-day event combines different kinds of activities and attracts people of all ages. On Friday evening, 1.000 participants start their journey of 100km through Bosland. On Saturday morning, the 2.000 participants of the 50km start. Sunday is a family day, with short walks and animation for the little ones. During the whole weekend, local artists entertain anyone on the event site. This event site is located at the Winnerfarm, in the heart of the Bosland region. The BoslandTrail strives to be a challenging, sporty, innovative and ecologically responsible event. Some initiatives are using reusable cups, offering tap water, encouraging participants to sort their waste with sorting islands, stimulating participants and spectators to reach the event on a sustainable way, etc. In addition, the local aspect is of importance for the organization as well. Most of the participants live in the region, with some people traveling from the Netherlands or France. Further, there are many collaborations with local dealers to ensure local anchoring. The SWOT analysis follows: Strengths Weaknesses  Large parts of course unpaved  Experiments with ecological and nice highlights in the region ideas did not work  Support of local governments  Each year another event site  Social media policy  Vivid connection with participants  Young event makes modifications possible  Strong growth  Strong partners

 Organized by volunteers  Music and entertainment on event site  Local network/community  Focus on nature and environment  Social concept Opportunities Threats  Commercialisation  Resilience of nature  Increased awareness of the  Higher customer nature/outdoors expectations  Technological innovation  Rise in number of events

iii. Netherland A. Marathon Amersfoort

Amersfoort, the Netherlands The Marathon Amersfoort is organized annually since 2012 by a foundation: Foundation Marathon Amersfoort. The course of the event takes the participants through the green surroundings and the medieval city center of the city. The start and finish are located on the Eemsquare.

The event offers distances from 5km up to 42km, for the more advanced runners the marathon and half marathon and for recreational runners the 5km and 10 km. The marathon distance can also be covered in teams during the relay race. Next to these running distances the event also offers a 21 km walk covering the same course as the runners. For children there are Minimarathons of 1.1km and 2.2km. Students of secondary education run the 5km School Challenge. Children of Amersfoort primary education and secondary school pupils (Amersfoort, Soest, Nijkerk and Baarn) participate for free. Along the course there are several live bands and DJs. Every year about 5,000 to 6,000 runners run the Marathon Amersfoort. A large part comes from abroad; eq. runners from 32 countries participated in the 2019 edition. The event is partly sponsored by the local hospital in Amersfoort, Meander Medisch Centrum. But the event also tries to give something back. Each participant gets after registration for the event the option to donate a small amount of money to project of the oncology department from ‘Friends of Meander’. The SWOT analysis follows: Strengths Weaknesses  Large share international  Limited usage of on-line participants marketing  Highlighting the historic center  Small starting area of Amersfoort  Empty areas without  Various promotional activities spectators along the course  Many volunteers (especially outside the city)  Atmosphere during the event  Participants of the walk  Music and entertainment finishing at the same moment

alongside the course as participants of the  Established Event marathon  Start close to the finish  No/low involvement of local  One of the few marathons government during the time of the year Opportunities Threats  Commercialization of the  Stagnation in the number of running events market participants in running events  Technological innovations in the Netherlands  Increased number of  Increasing number of recreational runners competing running events in  Running is a cheap sport the Netherlands  Making the course of the  Introduction of different marathon accessible types of running events (color throughout the year by putting runs, mud runs etc.) up signs (like the Amstel Gold  Weather situation Race)  Injuries  Loss of sponsors  Competition from other sports like cycling, fitness and walking

B. Brandloyalty Vestingloop ‘s-Hertogenbosch, the Netherlands

The Brandloyalty Vestingloop 2019 took place on the 26th of May in ‘s- Hertogenbosch, the 14th edition of the event. Together with Ricoh Netherlands as main sponsor the event developed throughout the years, up until 2014, with increasing numbers of participants, company teams, sponsors and spectators. In December 2014 Brandloyalty took over as main sponsor of the Vestingloop. As a consequence, the event went further under the name Brandloyalty Vestingloop from the edition of 2015 onwards. The Vestingloop owes its name to the fortified city of ‘s-Hertogenbosch, in which the event takes place. 's-Hertogenbosch is one of the few cities in the Netherlands where the medieval fortifications have been preserved in an innovative way and have been restored in the light of this time. Over the years, the Vestingloop has become a strong brand in the Netherlands as a recreational event for a broad target group. Artishock events and marketing is responsible for the organization of the event, including the concept development, marketing communication, sponsorship & production. Artishock is commissioned by a foundation: Stichting Vestingloop ‘s-Hertogenbosch.

The edition of 2019 had more than 5,000 participants divided over four distances: 1km, 5km, 10km and 15 km. These distances feature in five types of races. There are recreational races (5-10-15km), a company races (5-10-15km), a competitive race (15km), a kids run (1km) and a para run (5km). The start took place in the educational area of ‘s-Hertogenbosch in between several educational institutions. After running through the nature reserve just outside of the city (Bossche Broek) and passing the fortifications, the finish was positioned at the main square of s’-Hertogenbosch: The Parade. The Parade is a characteristic place within ‘s-Hertogenbosch well-known in the Netherlands for the events yearly taking place at the square. The SWOT analysis follows: Strengths Weaknesses  Highlighting the history of ‘s-  Small starting area Hertogenbosch  Low awareness  Course through Bossche Broek internationally  Various promotional activities  Limited number of  Many volunteers international runners  Organization by an event and  Limited possibilities to marketing company increase the distances  Use of social media (towards marathon)  Established Event  No/low involvement of local  Broad target group government  Atmosphere during the event  Music and entertainment alongside the course  New website

Opportunities Threats  Commercialization of the  Stagnation in the number of running events market participants in running events  Technological innovations in the Netherlands  Increased number of  Increasing number of recreational runners competing running events in  Running is a cheap sport the Netherlands  Introduction of a walk the day  Introduction of different before the event types of running events (color  Cooperation with local running runs, mud runs etc.) and walking events  One of many events organized at ‘the Parade’  The group volunteers is aging  Weather situation  Injuries  Loss of sponsors  Competition from other sports like cycling, fitness and walking

iv. Italy

A. Chiavari Half marathon The half marathon of Chiavari (Liguria, North West of Italy) in 2019 reached its 5th edition. The event has grown year after year thanks to a truly excellent organization that has allowed in 2019 the overall participation of over 1,200 people with 639 classified divided between the full competition, the 7km and

23 the relay, called LaMezzainTre which foresaw precisely three athletes to take turns in a 7km circuit.When running in the summer (the event takes place at the

end of June) at 8 p.m. the sunset over the sea increases the enchantment that the path offers, crossing the most panoramic spots of the city. Along with the Chiavari half marathon other events are organized: a 7 km long “stracittadina” (an in-city race) which covers only one lap of the circuit, the relay for teams of three and the classic Family Run open to all. To refresh the runners along the way, clouds of water are prepared by the organizing committee through a nebulization station to ease the participants from heat. The highly characteristic element of the Chiavari half marathon is the very strong involvement of the city, the merchants and stakeholders from tourism. This great participation pushed the municipality and, to a lesser extent, the region to give support to the organizers, both with services and a sponsorship. The overall budget is less than 40,000 euros. The management is very committed and performing, made up of shopkeepers which actively participate in the local production associations, although they can’t take care of the organization full time. This situation will be a brake on the further success of the race which for the moment has decided to remain a regional event. The Chiavari half-marathon is a typical example of how some local races can, in the space of a few years, become real national events and also, thanks to the rich tourist presence, international ones. The SWOT analysis follows: Strengths Weaknesses  The enchanting landscape  The local basis and the Regional event dimension of the city doesn’t

 Supported by the Athletics allow a great increase in Federation participants and services  Several promotional activities,  The 3-lap route forces the also at international level organizers to close the city for  Good cooperation with local 3 hours private and public  Difficult to reach from outside stakeholders the region. Opportunities Threats  Event participation is on a rise  Too little marathon events in  Increase of tourism and Italy commercial links  Managed by volunteers, not  The presence of tourism helps professional to promote the race  Absence of main sponsor and  In general, an Half marathon media communication will be even more sponsors participated than a marathon.  The characteristics of the route  Technology could increase the would require the presence of business even more numerous  Collateral events can increase volunteers on the route. the participation  Lack of sustainable green strategy

B. Ravenna Marathon The Ravenna Marathon is usually accompanied by a series of related and complementary events: - the half marathon - the Martini Good Morning Ravenna of 10.5 km - the Conad Family Run 25

- Dogs & Run - the Running with no frontiers - all together In 2019, considering both competitive and non-competitive races about 18 thousand people participated (4,500 only for the 2 competitive races). The Ravenna Marathon has been the only Italian big marathon to increase the number of participants. The 2019 event attracted tens of thousands of visitors throughout the territory with hotels and restaurants sold out not only in the city but also in different areas of the province and beyond. The race is held on Sunday, but starting from the previous Friday an EXPO area opens with numerous exhibitors. Participants from all latitudes gather in the Emilian city to take part in the event. In addition, the Ravenna Runners Club organizes a series of events that constitute the prelude to the real marathon: 1. The Color 4 Fun race dedicated to children in early June; 2. The Night Run, end of June, held in the city center, to show the city at night. 5km, fast race; 3. The 21k Ravenna Park Race, In the park of the delta del Pò, 8km non- competitive and half marathon (1200 participants), dedicated to the environment and recycling, both for runners and for organizations. 5. Color for Fun,. The Ravenna marathon is famous because it allows you to run in the shadow of 6 UNESCO World Heritage Sites and also because,, in the name of art and culture, winners are awarded with beautiful handmade mosaic medals, which represents a strong characteristic element of the race. The medals are different every year depending on the theme and inspiration of the artists. The 2020 medal will celebrate 700 years since the death of Dante Alighieri. The competition is usually sponsored by the UNESCO national commission and sees good participation from local public bodies, the Italian Athletics Federation. It 26 also enjoys excellent coverage of the media and local stakeholders. The organizers' budget is around 400,000 euros. The SWOT analysis follows: Strengths Weaknesses  The charm of the city, Unesco  low number of professionals National Commettee operating in the organizational participating structure  Good collaboration with other  needs implementation of Italian races international promotion linked  craftsmanship and beauty of to touristic attraction the medals  Increasing participation  Supported from the Athletics Federation  Various promotional activities, also at international level  Several media communication sponsors  Established Event  Good cooperation with other big Italian races Opportunities Threats  Event participation is on a rise  Too little marathon events in  Technology could boost the Italy business (Instagram)  Lack of a “Green”  More collateral events can sustainability strategy, mainly increase the participation of related to plastic products the city  Lack of specialization in web

 Cooperation with other big marketing international marathons

C. Florence Marathon

The Florence Marathon is an annual full-length marathon racewhich takes place on the last Sunday of November on a 42.195 km route. Departure and arrival are usually located in Piazzale Michelangelo and Piazza San Giovanni respectively, although they may vary from year to year. The first edition of the marathon was held in 1984 counting more than 850 participants. The event has grown widely since then, reaching more than 9000 participants from 80 countries in the 2019 edition, held on November 24th and sponsored by Asics. The marathon winds along a route that gladdens the runner with the historical and artistic wonders of the Medici city. It is now the second Italian marathon in terms of participation (after Rome), and among the 20 most important marathons in the world. The route passes by all those landmarks of singular beauty that have made Florence famous worldwide: such as the Cathedral Square, Piazza della Signoria, Ponte Vecchio (The road is entirely asphalted and ramp-free, except for the short, slightly sloping stretch of road at the start, and these characteristics make it a particularly fast route appreciated by runners. During the Florence marathon numerous collateral events take place: - The HUAWEI 3x7km Firenze Charity Run Relay , The event entails a 21km relay to be completed by teams of three (each runner completing 7km) with the objective of involving not only runners but also citizens, families, coworkers, territorial associations, and non-for-profit organizations. The relay will take place on the day before the Marathon, November 28, in the Cascine Park and it is an innovative way to involve 28

- the city of Florence and provide charitable donations to the various organizations involved. - The Ginky Family Run, a non-competitive race aimed at children and the youth; - la Marathonabile Firenze Marathon and the Onlus Spinal Unit Sports Group of Florence, in collaboration with the Municipality of Florence, organize a marathon with the aim of promoting and enhancing sport without barriers. - Marathon Party, the Florence marathon party open to all athletes and their companions. The event features a dinner with a Tuscan menu, music, entertainment and dance. During the previous day of the marathon, Asics organizes Expo|erience, the perfect occasion for businesses in many sectors (Running - Trail - Ultramarathon - Triathlon - Leisure - Travel - Wellness - Food - Fashion – Design - Ecology - Family – Technology) to reach their targets and test the market directly with the final consumers. It is an excellent occasion to communicate, arrange business meetings, and engage in effective sport marketing. In 2019, over 30,000 people from over 60 nations visited Expo|erience in the new exhibition center of ASICS Firenze Marathon at Stazione Leopolda. The SWOT analysis follows: Strengths Weaknesses  The charm of the city  Social, economic and cultural  The International scope of the cooperation with citizen and event stakeholder  The Support of the Athletics  Support from the local

Federation community  The synchrony with various  Support from local institutions promotional activities, also at international level  Good management of many volunteers  The contemporaneity with a big Exposition Event  The involvement of prestigious sponsors  The involvement of several media/communication sponsors  Great media attention  Established Event (37 editions so far)  Good cooperation with the other big Italian race Opportunities Threats  Event participation is on a rise  Too many little marathon  Increase of tourism amenities events in Italy  travel agents are able to  Lack of a “Green” develop packages per segment sustainability strategy groups (e.g. sport clubs,  Some big international national organizations around marathon are held close in the world, amateur sport time (i.e. Valencia in the teams, etc.) following Sunday), so the  Technology could increase the competition is also at

business international level.  Collateral events can increase the participation of the city  Cooperation with other big international marathons

v. Lithuania

A. Citadele-Kaunas marathon

Marathon course starts in the city hall, filled with 16th century vibes and continues with the old town view of historical, 14th century castle remains, surrounded by two biggest Lithuanian rivers. In 2019 “Kaunas marathon” was held for the seventh time and attracted app. 4000 local and international participants and almost the same number of spectators. The event organizers are trying to increase the number of professional athletes competing in annual Kaunas Marathon.

The course is famous for its flatness – AIMS measurements confirmed that the difference between the lowest and highest points of the course is just 14 meters. This beats the fastest worlds marathon course in Berlin, where difference reaches 25 meters. Marathon and Half-marathon courses are certified by IAAF-AIMS certificates. The event has a certificate of 5 stars European Athletics Quality Road Race. In addition to marathon and half-marathon distances, “Kaunas marathon” offers 10 km and 5 km distances and short but fun, 1,5 km distance – Family run. All smaller distances participants run through the brick paved Kaunas old town streets and Confluence Park. “Kaunas marathon” offers live music, dance shows and extreme sports enthusiasts’ performances, just to make it more enjoyable not only for runners but also for fans. The event has well-known sponsors and dedicated events named after them – Citadele bank (marathon distance), Hollister (half-marathon), Continental (10 km). The event is promoted through social media FB, Youtube, Instagram, and has a newsletter subscription. The events are organized by NGO “Kaunas Marathon Club”. The SWOT analysis follows: Strengths Weaknesses  One of the biggest running  Small organizing team events in Lithuania  The core event is very  Number of international traditional without specific participants “why”  Recognized Certification as  Insufficient communication of quality mark its quality, certification and  Varity of distances to attract partnership with AIMS

different segments of runners  Lack of long-term vision and  Sport fair with event partners strategy  Participation of professional  Difficulty to reach the spot for runners increases media spectators with amenities attention  Half-marathon event is the official Lithuanian championship recognized by Athletics Federation  Various promotional activities and entertainment for spectators  Many volunteers  Environmentally friendly measures in the event  Well-known sponsors  Balanced and leveraged budget  The event is not just about running, it’s a big feast for the whole city  Sponsors involved in activation  Strong communication in social media and engaging influencers  Live broadcasting of the event  Experienced organizing team  Established Brand of the Event  Supported by local authority bodies

 Evaluation of participants’ feedback and media scope after event for improvement Opportunities Threats  Event participation is on a rise  Increased number of  Develop relevant social competitive quality responsibility and city alternative events sustainability marketing  Saturation of the event strategy market  Increase of tourism services  Inability to adapt event and amenities innovations and sport  Better integration with Kaunas technology municipality Tourism and Sport  Change of consumers’ strategic initiatives behavior and sporting habits  Accidents  Bad weather

B. Olympic Day 2019

RUNNING ROUTE

Olympic Day is a family-friendly event promoting sport and a healthy lifestyle. The first Olympic Day was held in Lithuania on May 13, 1989. Its 34

mission is to educate the public on a wide range of sports, to give them the opportunity to try them out, to connect with federations, clubs, coaches or athletes. The meaning of the celebration is - “Move. Find. Discover." - it's a global Olympic Day slogan that calls for curiosity and courage to discover the joy of sport. Anniversary 30th Olympic Day was in the heart of Klaipeda, Danes around the river port city residents and visitors were able to try to free as many as 100 different sports activities. They included the traditional ones: basketball, soccer, rowing or boxing, and much more exotic: bouncy, booch, petanque, lacrosse or roll. Those wishing to take a more serious competition could compete in the Affidea 5km and 10km events, which were attended by professional athletes every year. An additional spectacular sight was the 5km run - as many as 600 soldiers decided to overcome it. The Lithuanian Paralympic Committee, the Lithuanian Deaf Sports Committee and the Lithuanian Special Olympics Committee also presented their sporting events. The event was crowned with a concert. For the first time, the Lithuanian seaside celebration was a record one, with as many as 30,000 Klaipeda residents and city guests taking part in sporting activities, including participants from far-flung Japan. During the venue, there are several activities for someone to experience, such as fitness workshops, tests for new sportswear and sport equipment, sport nutrition, health food and many kids’ activities, music stage. Even though “Olimpic Day 2019” considered as a local sport event, it attracts several media attention and many sponsors. The media coverage was done from radio show – “Power Hit Radio” and the national television broadcast - TV3. There were few main sponsors: “Olifeja”, “Decathlon”, “Novaturas”, “Affidea”, “Impuls”. Moreover, there were several supporters from local companies. 35

The Olympic Day in Klaipeda was organized by the Lithuanian National Olympic Committee (LTOC) together with the Lithuanian Olympic Foundation and Klaipeda City Municipality. The SWOT analysis follows: Strengths Weaknesses  The event is organized by the  Parking problem Lithuanian National Olympic  Late dissemination of the Committee with the support event of the city municipality  Other physical activities away  Famous Olympic athletes take from the main event venue part in the event  Low number of foreign  Extra physical activities that participants promote the idea of Olympism  A city event that attracts many families  The event is annual, traditional  Special running event for kids  Many support organizations  Several media communication sponsors  Lots of volunteers  Event participant card  Special physical activity for people with disabilities

Opportunities Threats  Increase the number of  Not enough participants participants in running events  Similar events at the same  Invite neighboring countries time to join the event  Indifference of city politicians  Running events can be  Weather conditions are conducted at the beach unstable

C. 3rd Birstonas Half Marathon

The 3rd Birstonas Half Marathon is a local event. Every year it is organized in one of the most beautiful corners of Lithuania – Birštonas city. The first Birstonas Half Marathon was organized in 2016 and has been organized every year since. In 2016 the organizes prepared the project to the Lithuanian Ministry of Health for the running event funding and won that project. One of the project goals obviously was to promote physical activity in smaller cities and towns. They chose the city of Birstonas because it's a very green city with an expanding infrastructure and strategically convenient city, part of the running trail is going through the forest. The organizer is the Association "Savas miestas". The initiative is supported by Birstonas City Municipality. Every year the project of this running 37

event is funded by the State Public Health Promotion Fund. In terms of other event sponsorships, Lithuanian National Olympic Committee sponsor the event, as well worldwide company such as Sportland, pharmacy companies (Versan, Magvit B6 complex, Miramile), media companies (national radio stations “Kelyje” and “Tau”, main news portal in Lithuania “Delfi”) and other companies (Rido, Activus, Corny, Akvile mineral water, Vytautas mineral SPA, VICI). The half marathon takes place the first weekend of May and even if it is not a massive running event but it is one of the biggest running events organized in the small cities. In 2019 in 3rd Birstonas Half Marathon was around 2000 runners in three categories of a) 21 km, b) 10 km and c) 5 km. Also, it offers a trail for families with kids (1.500m). During the venue there are several activities for someone to experience, such as fitness workshops, music stage, lectures about physical activities and health, tests for new sport wears, relaxing massage after a run and kids zone with the sporting activities (in 2017 and 2018). RUNNING ROUTES

The SWOT analysis follows: Strengths Weaknesses  Supported from the Lithuanian  The internet page of event is National Olympic Committee only in Lithuanian language  Strongly supported by  Low awareness internationally Birstonas City Municipality  Only few international  Part of the event funded by runners the State Public Health  Limited usage of on-line Promotion Fund marketing  The trail of 10 km and 21 km is  The absent of Kids zone (this highly appreciated by zone was in the 1st and 2nd participants half marathons)  Various activities during the  No major sponsor event  No Chip timing  Half of the volunteers the  A lot of participants in a family same every year (most of them trail (for 1.500m) are from Lithuanian Sport University)  Economic impact for the small city  Several media communication sponsors  Support from the local community  Strategically convenient city Opportunities Threats

 Event participation is on a rise  Many running events in small  Marathon track can also be country like Lithuania during connected May and June months (the  Attract more international main competitors event and participants by providing web Birstonas half marathon site of event in English happens in the same two language weeks’ period)  Opportunities for internal  Consumers’ behavioral marketing to find more changes volunteers  Weather situation  Development of a “Green”  Accidents marketing strategy  Connect with other sports festivals in the city  Promote an active lifestyle in smaller towns and villages (not only in Birstonas)  Expand the Kids zone  Expand the medical zone, to provide information for runners and those interested in their health and running  Integrate the Chip timing

2. Greek version A. Run Together

Η ακλθτικι διοργάνωςθ του “Run Together” αποτελεί μία τοπικι και μικρισ κλίμακασ δρομικι εκδιλωςθ. Δθμιουργικθκε το 2018 και υλοποιείται κάκε Μάρτιο ςτισ δυο μεγάλεσ πόλεισ τθσ Ελλάδοσ, τθν Ακινα και τθν Θεςςαλονίκθ. ΢κοπόσ τθσ διοργάνωςθσ είναι να παρακινιςουν τουσ ανκρϊπουσ που ηουν ςτθν πόλθ ϊςτε να ςυμμετζχουν ςε μία δρομικι γιορτι με φίλουσ, οικογζνεια και παιδιά ϊςτε να βιϊςουν μία όμορφθ εμπειρία.

Οι διοργανωτζσ είναι δυο ιδιωτικζσ επιχειριςεισ ακλθτικοφ ρουχιςμοφ και εξοπλιςμοφ (Intersport & Saucony) και δυο κρατικοί φορείσ (Διμοσ Θεςςαλονίκθσ & Helexpo-Εκνικόσ οργανιςμόσ διοργάνωςθσ εκκζςεων). Η ακλθτικι εκδιλωςθ περιλαμβάνει 4 κατθγορίεσ ηευγαριϊν: Α) 2 Άνδρεσ, Β) Άνδρασ-Γυναίκα, Γ) 2 Γυναίκεσ και Δ) 1 Ενιλικασ με παιδιά. Οι διαδρομζσ που μπορεί κάποιοσ να ςυμμετζχει είναι τρεισ: 3, 6 και 9 χιλιομζτρων. Κατά τθ διάρκεια τθσ εκδιλωςθσ υπάρχουν αρκετζσ παράλλθλεσ δραςτθριότθτεσ όπωσ fitness workshops, μουςικζσ ςκθνζσ και τεςτ ακλθτικοφ εξοπλιςμοφ. Αν και το "Run Together" κεωρείται τοπικό ακλθτικό γεγονόσ, προςελκφει δθμοςιότθτα μζςω των μμε και αρκετοφσ χορθγοφσ. Πιο ςυγκεκριμζνα, το γεγονόσ κάλυψαν τοπικά ραδιόφωνα και θλεκτρονικόσ τφποσ κακϊσ υπιρχαν και δφο κφριοι χορθγοί: α) Eurobank και β) IKEA.

SWOT analysis:

Δυνάμεις Αδυναμίες

 Θεματικι διοργάνωςθ  Νζοσ αγϊνασ ανάμεςα

(τρζξε με τθν οικογζνεια ςτουσ πολλοφσ τθσ πόλθσ ςου/ παιδά/ οικείουσ)  Δεν υπάρχει ακόμθ  Ζμπειροι διοργανωτζσ αναγνωςιμότθτα τθσ ακλθτικϊν εκδθλϊςεων επωνυμίασ  Ιςχυρι επωνυμία όλων των  Δεν υποςτθρίηεται από τον χορθγϊν ΢ΕΓΑ΢  Ποικιλία υποςτθρικτικϊν  Ελάχιςτοι εκελοντζσ δραςτθριοτιτων  Τπάρχουν άλλα 4 ακλθτικά  Χϊροσ ςτάκμευςθσ ςτθν γεγονότα τον Μάρτιο ςτθν ΔΕΘ πόλθ τθσ Θεςςαλονίκθσ

Ευκαιρίες Απειλζς

 Σο δρομικό κίνθμα είναι ςε  Ατυχιματα ςτθ διαδρομι ανάπτυξθ  Αρκετοί ανταγωνιςτζσ  Ενδιαφζρον δρομικό  Αλλαγι ςτο lifestyle των concept ατόμων τθσ πόλθσ  ΢υνδυαςμόσ διαφόρων  Ο καιρόσ παράλλθλων εκδθλϊςεων  ΢υνεργαςία με κοινωνικοφσ φορείσ  Ανάπτυξθ ακλθτικοφ τουριςμοφ

B. International Marathon

“Alexander the Great”

Ο μαρακϊνιοσ «Μζγασ Αλζξανδροσ» είναι μια διεκνισ δρομικι διοργάνωςθ. Η ιςτορία τθσ χρονολογείται από το 2006 και ζχει ςυμβολικι ςθμαςία για τθν Ελλάδα. Η επωνυμία «Μζγασ Αλζξανδροσ» αναφζρεται ςτον Μεγάλο Διοικθτι τθσ αρχαίασ Ελλάδασ που γεννικθκε ςτθν περιοχι Πζλλασ που αποτελεί τθν αφετθρία τθσ βαςικισ μαρακϊνιασ εκδιλωςθσ. Ωσ εκ τοφτου, το όραμα τθσ οργανωτικισ επιτροπισ είναι να προωκιςει τον ελλθνικό πολιτιςμό και ζναν υγιζςτερο τρόπο ηωισ προσ τουσ ςυμμετζχοντεσ. Ο διοργανωτισ είναι ο ακλθτικόσ ςφλλογοσ ςτίβου «Σρίτων» Θεςςαλονίκθσ. Ωςτόςο, αρκετοί κυβερνθτικοί φορείσ και τοπικζσ αρχζσ υποςτθρίηουν τθ ζμπρακτα τθν διοργάνωςθ του αγϊνα. Η Ελλθνικι Ομοςπονδία ςτίβου (΢ΕΓΑ΢) είναι ο κφριοσ υποςτθρικτισ του ακλθτικοφ μαρακωνίου. Ο διεκνισ μαρακϊνιοσ «Μζγασ Αλζξανδροσ» κεωρείται ωσ ζνα ςθμαντικό ακλθτικό γεγονόσ με μαηικι ςυμμετοχι και παραμζνει ο δεφτεροσ μεγαλφτεροσ μαρακϊνιοσ τθσ Ελλάδασ ςφμφωνα με τον ςυνολικό αρικμό ςυμμετεχόντων. Πραγματοποιείται το δεφτερο ςαββατοκφριακο του Απριλίου με ςκοπό να επεκτείνει τθν τουριςτικι περίοδο τθσ πόλθσ. Ο πιο πρόςφατοσ αγϊνασ (2019) είχε περιςςότερουσ από 20.000 δρομείσ ςε τρεισ κατθγορίεσ α) 42,195χλμ., β) 10 χλμ. και γ) 5 χλμ. Επίςθσ, προςφζρει ζναν εραςιτεχνικό αγϊνα για παιδιά ςχολικισ θλικίασ (1.000μ.). Η διαδρομι του μαρακωνίου ξεκινά από τθν περιοχι Πζλλασ και τελειϊνει ςτο κζντρο τθσ Θεςςαλονίκθσ. Για να εμπλουτίςει το κφριο προϊόν του, ο «Μζγασ Αλζξανδροσ» διοργάνωςε μια ακλθτικι ζκκεςθ (εξοπλιςμοφ, ειδικζσ ομιλίεσ και forums), ειδικι τελετι για

τθν άφιξθ τθσ φλόγασ του μαρακωνίου και πολλζσ πολιτιςτικζσ δραςτθριότθτεσ ςτισ δφο θμζρεσ του ΢αββατοκφριακου. Ο αγϊνασ κεωρείται ζνα ςθμαντικό ακλθτικό γεγονόσ, ςυνεπϊσ προςελκφει τα εκνικά και τα παγκόςμια μζςα μαηικισ ενθμζρωςθσ. ΢υγκεκριμζνα, το κρατικό κανάλι ΕΡΣ3 καλφπτει τον αγϊνα με μία ειδικι εκπομπι ςε ηωντανι ςφνδεςθ. Ακόμθ, πολλά διεκνι άρκρα από τον ακλθτικό θλεκτρονικό και ζντυπο τφπο κάλυψαν το ςυγκεκριμζνο γεγονόσ.

SWOT analysis:

Δυνάμεις Αδυναμίες

 Διεκνισ αγϊνασ  Περιοριςμζνθ χριςθ των  Τποςτθρίηεται από τον ΢ΕΓΑ΢ social media  Τποςτθρίηεται από κρατικοφσ  Δυςκολία πρόςβαςθσ ςτον φορείσ αγϊνα κακϊσ γίνεται ςτο  Πλθκϊρα εκελοντϊν κζντρο τθσ πόλθσ  Οικονομικό αντίκτυπο ςτθν  Περιοριςμζνεσ διεκνείσ πόλθ ςυμμετοχζσ κορυφαίων  Επϊνυμοι χορθγοί και ακλθτϊν υποςτθρικτζσ  Δθμιουργία αναγνωςιμότθτα τθσ Θεςςαλονίκθσ ωσ ακλθτικόσ τουριςτικόσ προοριςμόσ  Πολλζσ υποςτθρικτικζσ δραςτθριότθτεσ

Ευκαιρίες Απειλζς

 Ανάπτυξθ του δρομικοφ  Αρκετοί ανταγωνιςτζσ ςτα κινιματοσ βαλκάνια  Εςωτερικό μάρκετινγκ ςτο  Αλλαγι ςτθν ςυμπεριφορά δίκτυο εκελοντϊν των ακλθτικϊν καταναλωτϊν  Δθμιουργία δρομικισ  Καιρικζσ ςυνκικεσ κουλτοφρασ και ακλθτικισ  Ατυχιματα κλθρονομιάσ  Ανάπτυξθ τουριςτικϊν πακζτων

3. Belgian version

A. AG Antwerp Ten Miles & Marathon

28 April 2019

https://www.wearerunning.be/nl/

Bron: Stad Antwerpen (2019)

De AG Antwerp 10 Miles & Marathon is een van de grootste loopevenementen in België. Vanaf 1986 wordt de 10 Miles jaarlijks georganiseerd. Vanaf 2000 kreeg het evenement een permanente plaats op de kalender, namelijk een zondag op het einde van april. Vanaf 1980 organiseert

Antwerpen ook een marathon en vanaf 2007 worden de marathon en 10 Miles op dezelfde dag georganiseerd. Op dat moment was de Antwerp 10 Miles &

Marathon geboren.

De hoofdorganisator is Golazo, een commercieel bedrijf dat als doel heeft om iedereen aan het bewegen te zetten. Het bedrijf probeert dit te realiseren door, onder andere, 250 sportevenementen te organiseren, zowel binnen België als daarbuiten (40 loopevenementen in België). De Stad

Antwerpen ondersteunt het evenement. Daarnaast heeft de stad een beweegcampagne om al haar inwoners actief te krijgen. Om verschillende groepen van mensen te bereiken, bieden de organisatoren een Kids Run (1.4km) en Short Run (5km) aan, naast de 10 Miles en marathon. Desondanks, trekt de mythische afstand van 10 mijl het grootste aantal deelnemers aan. In totaal namen ongeveer 40.000 mensen deel aan het evenement in 2019, aangemoedigd door 70.000 toeschouwers. De 3.200 deelnemers aan de marathon startten om 9u in de ochtend (zijnde de grootste marathon in België), gevolgd door de kinderen om 11u en de 5.200 participanten van de Short Run om 12u. de 27.700 participanten voor de mythische afstand startten in drie waves in de namiddag (14u30, 15u, 15u30).

De start en aankomst voor alle afstanden zijn gesitueerd op

Linkeroever. Enkel de deelnemers aan de marathon komen aan op de Grote

Markt (op Rechteroever). Het parcours is bijna volledig verhard en er zijn 17 en

28 standjes (voor respectievelijk de 10 Miles en marathon) op het parcours met

DJs en andere artiesten om de deelnemers en toeschouwers te entertainen. Het 47

parcours maakt het evenement uniek, omdat deelnemers door vier tunnels lopen, die normaal enkel toegankelijk zijn voor wagens. Niet minder dan

117 verschillende nationaliteiten namen deel aan de editie van 2019, met meer dan 40 procent van de deelnemers uit de provincie Antwerpen. Bijna 1.500

Nederlanders namen ook deel. Meer dan 315 bedrijven en 100 scholen deden mee aan het evenement.

AG is titelpartner van het evenement. Het is een verzekeringsbedrijf dat vele andere sportieve initiatieven ondersteunt. Daarvoor initieerde het bedrijf het activatieprogramma ‘Move by AG’ om sport en een gezonde levensstijl te promoten. Daarbij introduceerde het ook de AG City Challenge, een challenge om minstens één deelnemer uit elke Belgische gemeente aan de start te hebben staan van de AG Antwerp 10 Miles. Verder richt de organisator zich op een goede voorbereiding voor de deelnemers aan het evenement. Daarvoor worden persoonlijke trainingsschema’s gratis aangeboden aan alle deelnemers, in samenwerking met partner Energy Lab. Daarbovenop worden er enkele officiële trainingslopen georganiseerd in de stad, in samenwerking met Sportoase en

Energy Lab. Om het evenement nationaal te promoten, heeft de organisator ook een sterke media partner (Gazet van Antwerpen).

Elke jaar kunnen deelnemers aan de AG Antwerp 10 Miles & Marathon kiezen om een extra bedrag (€10) te doneren tijdens de registratie. Wanneer ze 48

dat doen, krijgen ze het officiële t-shirt van het evenement. In 2019, werden de donaties gedaan voor ‘Stop Darmkanker’, een non-profit organisatie die zich richt op de preventie en vroegtijdige opsporing van darmkanker.

De SWOT analyse volgt:

Sterktes Zwaktes

 Steun van media partner  Een stad zonder een brug:  Steun van lokale overheid / moeilijk om de eventsite te burgemeester bereiken  Uniek parcours (lopen door  10 Miles krijgt alle aandacht, tunnels) ten koste van de marathon  Kwalitatief hoogstaand  Niet het droomparcours voor evenement de marathon  Sterke organisatoren met  De stad is een verkeersinfarct ervaring en netwerk  Grootste marathon in België  34ste editie  Sociale mediacampagne met influencers uit doelgroepen  Kansen voor bedrijven (B2B)  Vele initiatieven voor activatie (door partners)  Muziek en entertainment langs het parcours  Veel toeschouwers

 Internationale deelnemers Kansen Bedreigingen

 Ecologische duurzaamheid  Stijging in het aantal  Trend naar unieke ervaringen evenementen  Diverse bevolking in de stad:  Trend naar kleine, lokale meer mensen met een evenementen migratieachtergrond  Hoge verwachtingen van  Technologische innovatie klanten  Sociale media (campagne)

B. Case Study BoslandTrail

27 and 28 September 2019

https://www.boslandtrail.be/

Parcours 50km Parcours 100km

Bron: BoslandTrail (2019)

De BoslandTrail werd in 2018 geïnitieerd door vier mensen. Ze richtten een non-profit organisatie op, specifiek gericht op het vrijwillig organiseren van dit evenement in het laatste weekend van september. Na een succesvolle eerste editie met 1.400 deelnemers, breidde de organiserende groep zich uit tot bijna tien mensen die zich (vrijwillig) bezig hielden met de organisatie van de tweede editie in 2019. Deze tweede editie trok 3.000 deelnemers aan en was uitverkocht. Het evenement wordt ondersteund door Bosland. Het doel van deze organisatie is om de mooie natuur van Bosland (in het Noordoostelijke deel van België) te behouden en verder te ontwikkelen, maar ook om het open te stellen voor het grote publiek waar mogelijk.

De BoslandTrail biedt een parcours van 50km en 100km aan voor zowel lopers als wandelaars en is onderdeel van de TrailFeesten. Dit driedaags evenement combineert verschillende activiteiten en trekt mensen aan van alle leeftijden. Op vrijdagavond beginnen de 1.000 deelnemers van de 100km aan hun tocht door Bosland. Op zaterdagochtend beginnen de 2.000 deelnemers van 50km aan hun tocht. Zondag is een familiedag met korte wandelingen en animatie voor de allerkleinsten. Gedurende het hele weekend, entertainen lokale artiesten iedereen die op de eventsite is. De eventsite bevindt zich op de Winnerfarm, in het hart van Bosland. De BoslandTrail streeft ernaar een uitdagend, sportief, innovatief en ecologisch verantwoord evenement te zijn. Enkele initiatieven zijn: het gebruik van herbruikbare bekers, het aanbieden van kraanwater, deelnemers aanmoedigen om hun afval te sorteren met sorteereilanden, deelnemers en toeschouwers stimuleren om de eventsite op een duurzame manier te bereiken, etc. Daarnaast is het lokale aspect ook belangrijk voor de organisatie. De meeste deelnemers wonen in de regio, met sommige mensen die uit Nederland of Frankrijk komen. Verder zijn er veel samenwerkingen met lokale handelaars om de lokale verankering te waarborgen. De SWOT analyse volgt: Sterktes Zwaktes

 Grote delen van het parcours  Experimenten met zijn onverhard en mooie ecologische ideeën werkten highlights in de regio niet  Steun van lokale overheden  Elk jaar een nieuwe eventsite  Sociale media beleid  Levendige verbinding met deelnemers  Jong evenement maakt

aanpassingen mogelijk  Sterke groei  Sterke partners  Georganiseerd door vrijwilligers  Muziek en entertainment op de eventsite  Lokaal netwerk/lokale community  Focus op de natuur en de omgeving  Sociaal concept Kansen Bedreigingen

 Commercialisering  Veerkracht van de natuur  Verhoogd bewustzijn van de  Hoge verwachtingen van natuur/outdoor klanten  Technologische innovatie  Stijging in het aantal evenementen

C. Eindejaarscorrida Leuven 29 December 2019

https://www.daringclubleuvenatletiek.be/

Bron: Corrida Leuven (2019)

De Eindejaarscorrida Leuven is opgericht in 1997. In 2019 werd het evenement voor de 22ste keer georganiseerd (in 2010 werd het evenement afgelast door slechte weersomstandigheden). Daring Club Leuven Atletiek (DCLA) is de lokale atletiekclub en ook de hoofdorganisator van het evenement. Het hoofddoel van de club is om al haar 1.000 actieve leden op hun eigen niveau te begeleiden om persoonlijke voldoening te halen uit bewegen en om hun eigen grenzen te verleggen. Hoewel de kern van de club gericht is op competitieve atleten (in verschillende disciplines), is er ook plaats voor recreatieve atleten en para-atleten. De Eindejaarscorrida is open voor iedereen en combineert sport en gezelligheid tijdens de koude wintermaanden. De Stad Leuven is een sterke partner voor dit evenement, aangezien de stad logistieke en financiële steun geeft. Het aantal finishers voor het evenement steeg bijna ieder jaar (van 371 in 1997 naar meer dan 6.000 in de meest recente editie). Daarbij worden drie afstanden aangeboden: 4, 8 en 12km (met respectievelijk bijna 1.400, 2.300 en 2.500 finishers). Daarnaast konden kinderen van 9 jaar of jonger de DCLA- kilometer lopen (onder begeleiding van hun ouders). Alle afstanden starten in de belangrijkste winkelstraat, de Bondgenotenlaan, tussen 9u45 en 11u15. De finish is gesitueerd op het Mgr. Ladeuzeplein, een groot plein met historische waarde. Het parcours van vier en acht kilometer (met een combinatie van de twee voor de langste afstand) leidt de deelnemers door het stadscentrum en het historische hart van Leuven en is daarom grotendeels verhard. Het evenement heeft twee grote (financiële) sponsors en een sterke lokale mediapartner. Voor het eerst in zijn geschiedenis, werd het evenement live uitgezonden. Tijdens deze drie uur durende uitzending interviewden lokale correspondenten de deelnemers en toeschouwers rond de eventsite.

De SWOT analyse volgt: Sterktes Zwaktes  Steun van (lokale) media  Locatie verhindert groei partner  Slechts een handvol sponsors  Steun van lokale overheid  Geen gebruik van online  Volledig parcours in centrum marketing van de stad  Deelnemers aan de langste  Sterke organisatoren met afstand leggen een deel van het ervaring en netwerk parcours twee keer af  Grootste ‘eindejaarsloop’ in  Laatste zondag van december: België moeilijk als Kerstmis of oudjaar  22ste editie op de laatste zondag van  Lage inschrijvingsprijs december vallen  Goede bereikbaarheid  Lokale ondernemingen zijn niet  Combinatie van competitieve bereikbaar en recreatieve atleten  Georganiseerd door vrijwilligers  Live uitzending van het evenement  Muziek en entertainment langs het parcours  Veel toeschouwers Kansen Bedreigingen  Technologische innovatie  Commercialisering van  Ecologische duurzaamheid loopevenementen

 Nalatenschap voor  Stijging in het aantal sportclubparticipatie evenementen  Trend naar kleine, lokale evenementen  Hoge verwachtingen van klanten  Weersomstandigheden deze tijd van het jaar

4. Dutch version A. Marathon Amersfoort

Amersfoort, Nederland

De Marathon Amersfoort wordt sinds 2012 jaarlijks georganiseerd door een stichting: Foundation Marathon Amersfoort. Het parcours van het evenement ligt in de groene omgeving en het middeleeuwse stadscentrum van Amersfoort. De start en finish zijn op het Eemsplein. Het evenement biedt afstanden van 5km tot 42km aan. Voor de meer gevorderde hardlopers is er de marathon en halve marathon en voor de recreatieve loper is er de 5km en 10km.

De marathon afstand kan ook worden afgelegd in teams door middel van een estafette. Naast deze afstanden biedt het evenement ook een 21km wandeling aan, met hetzelfde parcours als de hardlopers. Voor kinderen is er een mini marathon van 1.1 km en 2.2 km. Scholieren van de middelbare school kunnen de 5km School Challenge lopen. Kinderen van het basisonderwijs en middelbaar onderwijs (Amersfoort, Soest, Nijkerk en Baarn) kunnen gratis deelnemen. Langs het parcours staan live bands en DJ’s. Elk jaar doen er zo’n 5000-6000 lopers mee aan de Marathon Amersfoort. Een groot gedeelte van deze deelnemers komt uit het buitenland; zo deden er lopers mee uit 32 landen in de 2019 editie. Het event is gedeeltelijk gesponsord door het lokale ziekenhuis in Amersfoort, Meander Medisch Centrum. Maar het evenement probeert ook iets terug te doen. Elke deelnemer krijgt na registratie voor het evenement de optie om een klein bedrag te doneren aan het project van de oncologieafdeling ‘Vrienden van Meander’. De SWOT-analyse volgt: Sterkten Zwakten  Groot aandeel international  Beperkt gebruik van online deelnemers marketing  Belichten van het historische  Klein startgebied centrum van Amersfoort  Lege gebieden zonder  Verschillende promotie toeschouwers langs de lijn activiteiten (vooral buiten het centrum)  Veel vrijwilligers  De deelnemers van de  Sfeer tijdens het evenement wandeling eindigen op  Muziek en entertainment langs hetzelfde moment als de het parcours deelnemers van de marathon  Bekend evenement  Weinig tot geen

 De start is dicht bij de finish betrokkenheid van de lokale  Een van de weinige marathons overheid tijdens deze tijd van het jaar Kansen Bedreigingen  Commercialisatie van de markt  Stagnatie in het aantal van hardloopevenementen deelnemers aan  Technologische innovaties hardloopevenementen in  Toegenomen aantal Nederland recreatieve hardlopers  Toegenomen concurrentie op  Hardlopen is een goedkope het gebied van sport hardloopevenementen in  Het parcours van de marathon Nederland wordt het hele jaar  Introductie van verschilende toegankelijk gemaakt door het types hardloopevenementen ophangen van bordjes (zoals (color runs, mud runs etc.) de Amstel Gold Race)  Het weer  Blessures  Verlies van sponsoren  Competitie van andere sporten zoals fietsen, fitness en wandelen

B. Brandloyalty Vestingloop

Den Bosch, Nederland

De Brandloyalty Vestingloop 2019 vond plaats op 26 mei in Den Bosch, de 14e editie van het evenement. Door de jaren heen heeft het evenement zich tot 2014, in samenwerking met Ricoh Nederland als hoofdsponsor, ontwikkeld met een toenemend aantal deelnemers, bedrijfsteams, sponsoren en toeschouwers. In December 2014 nam Brandloyalty het stokje over al hoofdsponsor van de Vestingloop. Als gevolg ging het evenement verder onder de nam Brandloyalty Vestingloop vanaf de editie van 2015. De Vestingloop heeft zijn naam te denken aan de vestingstad Den Bosch, waar het evenement ieder jaar plaatsvindt. Den Bosch is een van de weinige steden in Nederland waar de Middeleeuwse vestingwerken behouden zijn gebleven op een innovatieve manier en gerestaureerd zijn op een hedendaagse manier. Door de jaren heen is de Vestingloop een bekend en sterk merk geworden in Nederland als recreatief evenement voor een brede doelgroep. Artishock events en marketing is verantwoordelijk voor de organisatie van het evenement, inclusief de ontwikkeling van het concept, marking communicatie, sponsoring & productie. Artishock werkt in opdracht van een stichting: Stichting Vestingloop ’S-Hertogenbosch. De editie van 2019 had meer dan 5.000 deelnemers verdeeld over vier afstanden: 1km, 5km, 10km en 15km. Deze afstanden waren vertegenwoordigd in vijf verschillende soorten runs. Er zijn recreatieve runs (5-10-15km), bedrijfslopen (5-10-15km), een wedstrijd (15km), een kids run (1km) en een para run (5km). De start bevond zich in kennis gerelateerde gedeelte van Den Bosch, tussen verschillende kennisinstellingen. Na door een natuurgebied net buiten de stad (Boscche Broek) te hebben gelopen en door de vestingwerken te hebben gelopen, was de finish in het centrum van Den Bosch op het plein: De

Parade. De Parade is een karakteristieke plek binnen Den Bosch en staat in Nederland bekend voor de evenementen die er jaarlijks plaatsvinden. De SWOT-analyse volgt: Sterkten Zwaktes  Belichten van de geschiedenis  Klein start gebied van Den Bosch  Weinig bewustzijn van het  Parcours door Bossche Broek event op internationaal vlak  Verschillende promotie  Beperkt aantal international activiteiten hardlopers  Veel vrijwilligers  Beperkte mogelijkheden tot  Organisatie door een het vergroten van de afstand evenementen bureau en (richting een marathon) marketingbedrijfs  Weinig tot geen  Gebruik van social media betrokkenheid van de lokale  Bekend evenement overheid  Brede doelgroep  Sfeer tijdens het evenement  Muziek en entertainment langs het parcours  Nieuwe website Kansen Bedreigingen  Commercializing van de markt  Stagnatie van het aantal van hardloopevenementen deelnemers in  Technologische innovaties hardloopevenementen in  Toegenomen aantal Nederland recreatieve hardlopers  Toename in de concurrentie in  Hardlopen is een goedkope hardloopevenementen in sport Nederland

 Introductie van een wandeling  Introductie van verschillende een dag voor het evenement type hardloopevenementen  Samenwerking met de lokale (color runs, mud runs, etc). hardloop- en  Een van de vele evenementen wandelevenementen georganiseerd op ‘De Parade’  De vrijwilligers worden ouder  Het weer  Blessures  Verlies van sponsoren  Competitie van andere sporten zoals fietsen, fitness en wandelen

5. Italian version

A. Mezza Maratona di Chiavari

La mezza maratona di Chiavari (Liguria, Nord Ovest d'Italia) nel 2019 è giunta alla sua quinta edizione. La manifestazione è cresciuta anno dopo anno grazie ad un'organizzazione davvero eccellente che ha permesso nel 2019 la partecipazione complessiva di oltre 1.200 persone con 639 classificati suddivisi tra la gara completa, la 7km e la staffetta, denominata LaMezzainTre, che ha previsto tre atleti a turno in un circuito di 7 km. Durante la corsa in estate (l'evento si svolge alla fine di giugno), alle 20:00, il tramonto sul mare aumenta l'incanto che il percorso offre, attraversando i punti più panoramici della città.

Insieme alla mezza maratona di Chiavari vengono organizzati altri eventi: una stracittadina di 7 km che copre un solo giro di circuito, la staffetta a squadre di tre e la classica Family Run aperta a tutti. Per rinfrescare i corridori lungo il

percorso, nuvole d'acqua vaporizzata vengono preparate dal comitato organizzatore attraverso una stazione di nebulizzazione per alleviare i partecipanti dal caldo. L'elemento fortemente caratterizzante della mezza maratona di Chiavari è il fortissimo coinvolgimento della città, dei commercianti e degli attori del turismo. Questa grande partecipazione ha spinto il Comune e, in misura minore, la Regione a dare sostegno agli organizzatori, sia con servizi che con un patrocinio. Il budget complessivo è inferiore a 40.000 euro. La gestione è molto impegnata e performante, composta da negozianti che partecipano attivamente alle associazioni di produzione locali, pur non potendosi occupare a tempo pieno dell'organizzazione. Questa situazione è un freno all'ulteriore successo della gara che per il momento ha deciso di rimanere un evento regionale. La mezza maratona di Chiavari è un tipico esempio di come alcune gare locali possano, nel giro di pochi anni, diventare dei veri e propri eventi nazionali e anche, grazie alla ricca presenza turistica, internazionali. Analisi SWOT Punti di forza Punti di debolezza  L'incantevole paesaggio  La base locale e la dimensione dell’evento della città non consentono un  Il supporto dalla Federazione grande aumento di di Atletica Leggera partecipanti e servizi  Diverse attività promozionali,  Il percorso di 3 giri obbliga gli anche a livello internazionale organizzatori a chiudere la

 Buona collaborazione con le città per 3 ore parti interessate private e  Difficile da raggiungere da pubbliche locali fuori regione

Opportunità Minacce  La partecipazione agli eventi è  Pochi eventi di maratona in in aumento Italia  Aumento dei collegamenti  Gestito da volontari, non turistici e commerciali professionisti  La presenza del turismo aiuta  Assenza di sponsor principali e a promuovere la corsa media sponsor  In generale, una mezza  Le caratteristiche del percorso maratona è ancora più richiederebbero la presenza di partecipata di una maratona volontari ancora più numerosi  La tecnologia potrebbe sul percorso aumentare il business  Mancanza di una strategia  Gli eventi collaterali possono ecosostenibile aumentare la partecipazione

B. Firenze Marathon

La Firenze Marathon è una maratona annuale a tutta lunghezza che si svolge l'ultima domenica di novembre su un percorso di 42,195 km. La partenza e l'arrivo si trovano solitamente rispettivamente a Piazzale Michelangelo e Piazza San Giovanni, anche se possono variare di anno in anno. La prima edizione della maratona si è svolta nel 1984 contando più di 850 partecipanti. L'evento è cresciuto ampiamente da allora, raggiungendo più di

9.000 partecipanti da 80 paesi nell'edizione 2019, tenutasi il 24 novembre e sponsorizzata da ASICS. La maratona si snoda lungo un percorso che allieta il runner con le meraviglie storico-artistiche della città medicea. Ora è la seconda maratona italiana per partecipazione (dopo Roma), e tra le 20 maratone più importanti al mondo. Il percorso passa davanti a tutti quei monumenti di singolare bellezza che hanno reso Firenze famosa nel mondo: come Piazza del Duomo, Piazza della Signoria, Ponte Vecchio (La strada è interamente asfaltata e priva di rampe, ad eccezione del breve tratto in leggera pendenza alla partenza, e queste caratteristiche lo rendono un percorso particolarmente veloce apprezzato dai corridori.

Durante la maratona di Firenze si svolgono numerosi eventi collaterali: - La staffetta HUAWEI Firenze Charity Run 3x7km: l'evento prevede una staffetta di 21km da completare da squadre di tre (ogni corridore completa 7km) con l'obiettivo di coinvolgere non solo i corridori ma anche cittadini, famiglie, colleghi, associazioni territoriali e non, organizzazioni a scopo di lucro. La staffetta si svolge il giorno prima della Maratona, nel Parco delle Cascine, ed è un modo innovativo per coinvolgere la città di Firenze e offrire donazioni benefiche alle diverse organizzazioni coinvolte. - La Ginky Family Run, corsa non competitiva rivolta a bambini e ragazzi. - La Marathonabile Firenze Marathon e il Gruppo Sportivo Nucleo Spinale Onlus di Firenze, in collaborazione con il Comune di Firenze, organizzano una maratona con l'obiettivo di promuovere e valorizzare lo sport senza barriere. - Marathon Party, la festa della maratona di Firenze aperta a tutti gli atleti e ai loro accompagnatori. L'evento prevede una cena con menù toscano, musica, intrattenimento e ballo. Durante il giorno precedente alla maratona, ASICS organizza Expo | Experience, l'occasione perfetta per le imprese di molti settori (Running - Trail - Ultramarathon - Triathlon - Tempo libero - Viaggi - Benessere - Cibo - 65

Moda - Design - Ecologia - Famiglia - Tecnologia) per raggiungere i propri target e testare il mercato direttamente con i consumatori finali. È un'ottima occasione per comunicare, organizzare riunioni di lavoro e impegnarsi in un marketing sportivo efficace. Nel 2019, oltre 30.000 persone provenienti da oltre 60 nazioni hanno visitato Expo | Experience nel nuovo quartiere fieristico di ASICS Firenze Marathon alla Stazione Leopolda. Analisi SWOT Punti di forza Punti di debolezza  fascino della città  Cooperazione sociale,  La portata internazionale economica e culturale con dell'evento cittadini e stakeholder  Il supporto della Federazione  Supporto dalla comunità locale di atletica leggera  Supporto da istituzioni locali  La sincronia con diverse attività promozionali, anche a livello internazionale  Buona gestione di molti volontari  La contemporaneità con un grande Evento Espositivo  Il coinvolgimento di prestigiosi sponsor  Il coinvolgimento di diversi media sponsor  Grande attenzione da parte dei media  Evento stabilito (37 edizioni finora)

 Buona collaborazione con l'altra grande corsa italiana

Opportunità Minacce

 La partecipazione agli eventi è  Troppe piccole maratone in in aumento Italia  Aumento delle attrattive  Mancanza di una strategia turistiche ecosostenibile  Gli agenti di viaggio sono in  Alcune grandi maratone grado di sviluppare pacchetti internazionali si svolgono in per gruppi di segmento (ad tempi ravvicinati (cioè Valencia

esempio club sportivi, la domenica successiva), quindi organizzazioni nazionali in la competizione è anche a tutto il mondo, squadre livello internazionale sportive dilettantistiche, ecc.)  La tecnologia potrebbe aumentare il business  Gli eventi collaterali possono aumentare la partecipazione della città  Collaborazione con altre grandi maratone internazionali

6. Lithuanian version A. Citadele-Kaunas Marathon

“Citadelė Kauno Maratonas”

Maratono trasa prasideda Rotušės aikštėje, pilnoje XVI a. vibracijų, ir toliau eina senamiesčiu šalia istorinės XIV a. pilies liekanų, apsuptų dviejų didžiausių Lietuvos upių.

2019 m. „Kauno maratonas“ vyko septintą kartą ir sulaukė didelio susidomėjimo iš 4000 Lietuvos ir tarptautinių dalyvių bei beveik tiek pat žiūrovų. Renginio organizatoriai stengiasi padidinti profesionalių sportininkų, dalyvaujančių kasmetiniame Kauno maratone, skaičių.

Maratono trasa garsėja savo lygumu - AIMS matavimai patvirtino, kad skirtumas tarp žemiausių ir aukščiausių trasos taškų yra vos 14 metrų. Šiuo atžvilgiu tai net geresnė trasa už greičiausią pasaulyje maratono trasą Berlyne, kur skirtumas siekia 25 metrus.

Maratono ir pusmaratonio trasos yra sertifikuotos IAAF-AIMS sertifikatais. Renginys turi 5 žvaigždučių Europos lengvosios atletikos kelių lenktynių kokybės pažymėjimą.

„Kauno maratonas“ siūlo ne tik maratono ir pusmaratonio distancijas, bet ir 10 km bei 5 km distancijas bei trumpą, bet smagią 1,5 km distanciją - šeimos bėgimą. Visi mažesnio nuotolio dalyviai bėga grindiniu Kauno senamiesčio gatvelėmis ir Santakos parku.

„Kauno maratonas“ siūlo gyvos muzikos, šokių šou ir ekstremalaus sporto entuziastų pasirodymus, kad jis būtų malonesnis ne tik bėgikams, bet ir žiūrovams.

Renginyje yra gerai žinomų rėmėjų ir jiems suteiktos atskirų bėgimo renginių vardo teisės – bankas „Citadele“ (maratono nuotolis), „Hollister“ (pusmaratonis), „Continental“ (10 km).

Renginys reklamuojamas per socialinę žiniasklaidą Facebook, „Youtube“, „Instagram“, yra prenumeratos naujienlaiškis.

Renginius organizuoja NVO „Kauno maratono klubas“.

Renginio SSGG analizė:

Stiprybės Silpnybės

 Vienas didžiausių bėgimo  Maža organizacinė komanda renginių Lietuvoje  Pagrindinis renginys yra labai  Tarptautinių dalyvių skaičius tradicinis, be konkrečių „kodėl“  Pripažintas sertifikavimas kaip  Nepakankamas jos kokybės, kokybės ženklas sertifikavimo ir partnerystės su  Įvairio distancijos, siekiant AIMS komunikavimas pritraukti įvairius bėgikų  Trūksta ilgalaikės vizijos ir segmentus strategijos

 Sporto mugė su renginio  Sunkumas pasiekti vietą partneriais žiūrovams su poreikiais  Profesionalių bėgikų dalyvavimas padidina žiniasklaidos dėmesį  Pusmaratonio renginys yra oficialus Lietuvos lengvosios atletikos federacijos pripažintas čempionatas  Įvairūs reklaminiai užsiėmimai ir pramogos žiūrovams  Daug savanorių  Ekologiškos priemonės renginyje  Žinomi rėmėjai  Subalansuotas ir pasvertas biudžetas  Renginys nėra vien tik bėgimas, tai didelė šventė visam miestui  Rėmėjai, įsitraukiantys į aktyvinimą  Stipri komunikacija socialinėje žiniasklaidoje ir įtraukiantys influenceriai  Tiesioginė renginio transliacija  Patyrusi organizacinė komanda  Įtvirtintas renginio prekės ženklas

 Palaikančios vietos valdžios institucijos  Dalyvių atsiliepimų ir žiniasklaidos priemonių įvertinimas renginiui tobulinti Galimybės Grėsmės

 Dalyvavimo renginiai auga  Didesnis konkurencingų  Socialinės atsakomybės ir kokybiškų alternatyvių renginių miesto tvarumo rinkodaros skaičius strategijos plėtojimas  Renginių rinkos prisisotinimas  Turizmo paslaugų ir patogumų  Nesugebėjimas pritaikyti gausėjimas renginių naujovių ir sporto  Geresnė integracija į Kauno technologijų savivaldybės turizmo ir sporto  Vartotojų elgesio ir sporto strategines iniciatyvas įpročių pasikeitimas  Nelaimingi atsitikimai  Blogas oras

B. Olimpinė diena 2019

BĖGIMO MARŠRUTAS

Olimpinė diena yra visai šeimai skirtas renginys, propaguojantis sportą ir sveiką gyvenseną. Pirmoji olimpinė diena buvo surengta 1989 m. gegužės 13 d. Jos misija yra šviesti visuomenę apie įvairias sporto šakas, suteikti galimybę išbandyti save, užmegzti ryšius su federacijomis, klubais, treneriais ar sportininkais. Šventės prasmė yra: “Judėk. Pažink. Atrask.”- tai visuotinės olimpinės dienos šūkis, reikalaujantis smalsumo ir drąsos atrasti sporto džiaugsmą.

Jubiliejinį, jau 30-ąjį, kartą rengiamoje sporto šventėje organizuojamos ne tik tradicinės - krepšinio, futbolo, irklavimo ar bokso - bet ir kur kas egzotiškesnės - bavariško akmenslydžio, bočios, petankės, lakroso ar ritinio - sportinės veiklos. Taip pat savo sporto šakas pristatys Lietuvos paralimpinis komitetas, Lietuvos kurčiųjų sporto komitetas ir Lietuvos specialiosios olimpiados komitetas. Iš viso - net 100 sportinių veiklų. Norint į sporto rungtis įtraukti kuo daugiau miestiečių, renginio dalyviams yra išduodamas dalyvio pasas, kuriame pažymėtos rungčių vietos ir išdėstyta sporto šakų įvairovė.

Norintys rimtesnių iššūkių, mėgėjai bėgikai galėjo varžytis “Affidea” 5km. ir 10 km bėgimuose, kuriuose kiekvienais metais dalyvavo profesionalūs sportininkai. Papildomas įspūdingas renginys buvo 5 km bėgimas, kurį įveikti pasirinko net 600 kareivių.

Pirmą kartą Lietuvos pajūrio šventė buvo rekordinė - sportinėje veikloje dalyvavo net 30 000 klaipėdiečių ir miesto svečių, įskaitant dalyvius iš tolimos Japonijos. Renginio metu vyko keletas veiklų, tokių kaip kūno rengybos seminarai, naujos sportinės aprangos ir sportinės įrangos testavimai, sportinė mityba, sveikas maistas ir daugybė užsiėmimų vaikams, muzikos scena. Renginį vainikavo koncertas.

Nors “Olimpinė diena 2019” laikoma vietos sporto renginiu, ji sulaukė kelių žiniasklaidos priemonių ir daugybės rėmėjų dėmesio. Renginys buvo transliuojamas per radijo laidą “Power Hit Radio” bei Nacionalinės televizijos kanalą - TV3. Pagrindiniai rėmėjai: “Olifeja”, “Decathlon”, “Novaturas”, “Affidea”, “Impuls”.

Be to, buvo keletas rėmėjų iš vietinių kompanijų. Olimpinę dieną 2019 Klaipėdoje organizavo Lietuvos tautinis olimpinis komitetas (LTOK) kartu su Lietuvos olimpiniu fondu ir Klaipėdos miesto savivaldybe.

SSGG analizė:

Stiprybės Silpnybės

 Renginį organizuoja Lietuvos  Transporto parkavimo tautinis olimpinis komitetas, problema padedant miesto savivaldybei  Pavėluota renginio sklaida  Renginyje dalyvauja garsūs  Kitos fizinės veiklos, nutolusios olimpiniai sportininkai nuo pagrindinės renginio  Papildomos fizinės veiklos, vietos skatinančios olimpizmo idėją  Mažas užsieniečių dalyvių  Miesto renginys, pritraukiantis skaičius daug šeimų  Renginys yra kasmetinis, tradicinis  Specialus bėgimo renginys skirtas tik vaikams  Daug organizacijų, kurios remia renginį 74

 Keli žiniasklaidos komunikacijos rėmėjai  Daug savanorių  Renginio dalyvio kortelė  Specialus fizinis aktyvumas žmonėms su negalia Galimybės Grėsmės

 Padidinti bėgimo renginio  Nepakankamai dalyvių dalyvių skaičių  Panašūs įvykiai tuo pačiu metu  Pakvieskite kaimynines šalis  Miesto politikų abejingumas prisijungti prie renginio  Nestabilios oro sąlygos  Bėgimo renginius galima organizuoti paplūdimyje

C. 3-asis Birštono pusmaratonis

3-asis Birštono pusmaratonis yra vietinis renginys. Kasmet jis yra organizuojamas viename gražiausių Lietuvos kampelių - Birštono mieste. Pirmasis Birštono pusmaratonis buvo surengtas 2016 m. ir nuo to laiko yra organizuojamas kasmet. 2016 m. šio renginio organizatoriai rengė projektą Lietuvos sveikatos apsaugos ministerijai dėl renginio finansavimo ir jį laimėjo.

Vienas iš projekto tikslų buvo skatinti fizinį aktyvumą mažesniuose miestuose ir miesteliuose, todėl buvo pasirinktas Birštono miestas. Jis buvo pasirinktas, dėlto kad miestelis yra labai žalias, su besiplečiančia infrastruktūra ir strategiškai patogus, o dalis bėgimo takų eina per mišką.

Bėgimo renginio organizatorius yra asociacija „Savas miestas“. Šią iniciatyvą remia ir palaiko Birštono miesto savivaldybė. Kiekvienais metais šio bėgimo renginio projektas yra finansuojamas Valstybinio visuomenės sveikatos rėmimo fondo. Renginį remia Lietuvos tautinis olimpinis komitetas, taip pat tokios pasaulinės kompanijos kaip „Sportland“, „Versan“, „Magvit B6“ kompleksas, „Miramile“, nacionalinės radijo stotys „Kelyje“ ir “Tau“, pagrindinis naujienų portalas Lietuvoje „Delfi“, įmonės „Rido“, „Activus“, „Corny“, „Akvile“ mineralinis vanduo, „Vytautas mineral SPA“, VICI.

Pusmaratonis kiekvienais metais vyksta pirmąjį gegužės savaitgalį, tai nėra masinis bėgimo renginys, tačiau yra vienas didžiausių mažuose miestuose organizuojamų bėgimo renginių. 2019 m. 3-ame Birštono pusmaratone dalyvavo apie 2000 bėgikų trijose distancijose: a) 21 km, b) 10 km ir c) 5 km. Taip pat jie siūlo bėgimo taką šeimoms su vaikais (1.500 m). Renginio metu dalyviams ir žiūrovams buvo siūlomos bendro fizinio pasirengimo treniruotės, paskaitos apie fizinę veiklą ir sveikatą, naujų sportinių drabužių ar avalynės išbandymai, atpalaiduojantis masažas po bėgimo ir vaikų zona su sportine veikla (2017 ir 2018 m.).

BĖGIMO TRĄSOS

SSGG analizė:

Stiprybės Silpnybės

 Remiamas Lietuvos tautinio  Renginio internetinis puslapis olimpinio komiteto yra tik lietuvių kalba  Stipriai remiamas Birštono  Žemas informuotumas miesto savivaldybės tarptautiniu mastu  Renginio dalis, kasmet  Tik keli tarptautiniai bėgikai finansuojama iš Valstybinio  Ribotas internetinės visuomenės sveikatos rėmimo rinkodaros naudojimas fondo  3-jame bėgimo renginyje vaikų  Dalyviai labai vertina 10 km ir zonos nebuvo (ši zona buvo 21 km ilgio trasas pirmosios ir antrosios pusės  Įvairių veiklų renginio metu maratonuose) pasiūla  Neturi nuolatinio pagrindinio  Pusė savanorių kasmet tie rėmėjo patys (dauguma jų yra iš  Nėra laiko mikroschemų Lietuvos sporto universiteto)  Daug šeimos trasoje dalyvių (1  Ekonominis poveikis mažam 500 m) miestui

 Keletas žiniasklaidos komunikacijos rėmėjų  Vietos bendruomenės parama  Strategiškai patogus miestas

Galimybės Grėsmės

 Dalyvavimas tokiuose  Daug organizuojamų bėgimo renginiuose nuolat augantis renginių gegužės ir birželio  Galima praplėsti trasa, siūlant mėnesiais tokioje mažoje maratono trasą šalyje kaip Lietuva,  Pritraukti daugiau tarptautinių (pagrindinis konkurentų dalyvių, parengiant renginio renginys ir Birštono svetainę anglų kalba pusmaratonis vyksta dviejų  Galimybės susirasti daugiau savaičių laikotarpyje) savanorių rinkodarai  Vartotojų elgesio pokyčiai  „Žaliosios“ rinkodaros  Oro sąlygos strategijos sukūrimas  Nelaimingi atsitikimai  Užmegzti ryšį su kitomis miesto sporto šventėmis  Skatinti aktyvų gyvenimo būdą mažesniuose miesteliuose ir kaimuose (ne tik Birštone)  Išplėsti „vaikų“ zoną  Išplėsti medicininę zoną, kad suteikti daugiau naudingos informacijos bėgikams ir besidomintiems jų sveikata bei bėgimu  Integruoti laiko „Chipus“