GrowNYC. IT’S EASY. IT MATTERS. 2012 annual report At School Year-at-a-gl ance We partnered with Wagner MS in Manhattan and NYC Council Member Jessica Lappin to develop Healthy Kids, Healthy Schools. Under Table Of Contents Greening New York Communities EBT: A National FOOD STAMP Model one roof, we are programming seven discrete GrowNYC programs. For an entire year, our This year, we collected our first harvest from the Since first accepting Electronic Benefits Transfer staff is educating young people about how to rooftop farm we built on Via Verde, the modern at three markets in 2005, EBT sales have lead lives that improve their personal health GREENMARKET ...... 3 housing project in the South Bronx. PS 43 and increased and that of the environment around them; so . Neighbors Together food pantry enjoyed 80,000% that eating, growing, learning, and going green OPEN SPACE GREENING ...... 14 50 markets accepted over $800,000 in EBT become second nature. EDUCATION...... 20 1,000 pounds sales this year. Our program is now a national of organic herbs, vegetables, and flowers. model for operating EBT at farmers’ markets and OFFICE OF RECYCLING increasing access to fresh produce in under- OUTREACH & EDUCATION...... 26 resourced communities. Expanding Reach: Bigger Scale Sales Noise Pollution ...... 29 Through Greenmarket Co., farmers can sell Get Involved ...... 30 Water quality & Conservation regional produce at wholesale volumes. Greenmarket Co. has developed relationships Letter from the Chairman...... 31 We’ve installed 7 new rainwater harvesting Less Full Landfills with 16 wholesale grocers, distributed over (RWH) systems this year, bringing the City’s 10,000 cases of locally-grown produce to more Letter from the Executive Director ...... 32 RWH system collection capability to over In 2012 our food scrap compost program than 80 customers, developed in-store branding Funders ...... 33 expanded from 7 to 21 Greenmarkets, thanks for regional products, and, with . 1 million gallons to a partnership with the City of New York, the Members & Staff...... 37 Students learned about the importance of NYC Department of Sanitation, and community $140,000 in sales clean water and a healthy urban environment partners. More than 40,000 food scrap ‘donors’ to-date, has far exceeded projections. Our Financials ...... 39 by participating in 19 restoration projects. have participated and we have diverted nearly Youthmarkets gave more than 60 teen They planted more than 3,250 trees, shrubs, employees job experience and small-business and groundcover plants along or near 7 1 million pounds skills as they distributed over 90,000 pounds bodies of water. that would have otherwise gone into landfills. of Greenmarket Co. produce to underserved neighborhoods of NYC. www.grownyc.org 51 Chambers St., Room #228 New York, NY 10007 212.788.7900 Sustaining Local Farms FARMroots provides business, financial, legal, and marketing support for Greenmarket farmers as well as finding and training the next generation of regional farmers. In its first year, FARMroots has established an advisory board, developed a needs assessment application, compiled a database of pro bono and low cost assistance, and forged partnerships to leverage additional resources.

grownyc 2012 annual report 1 New York City icons: Empire State Building, Central Park, Union Square Greenmarket. Our flagship Goal: Help New Yorkers Greenmarket is a vital amenity for locals and a tourist destination and National Geographic top- Make New York City the rated farmers market in the U.S. 53 Additional Greenmarkets in diverse communities of NYC host 230 family farms selling directly to customers most sustainable and on a weekly basis, year-round. As the program has grown, we have stayed true to our mission of preserving farmland, while ensuring that all New livable city in the world. Yorkers have access to fresh, healthy food grown right here in our region. Our farmers are keeping over 30,000 acres of farmland in production and GrowNYC is a resource for any New reuse opportunities like Stop ‘N’ Swap The groundwork has been laid and safe from development. Another central component Yorker who wants to lower his or events, and much more. Pairing we’ve made great progress over the of Greenmarket’s mission and operations is product her environmental impact by taking education with action, New Yorkers past 40 years—in 2013 we’d like integrity: everything sold at market is 100% farmer advantage of tools, services, and can learn about environmental to grow our presence in the minds grown, produced, caught, or foraged. information to inform choices and issues—getting trained on recycling and practices of all New Yorkers action. We provide opportunities for rules, learning about how healthy and nonprofits—who can look to us making sustainable choices and actions foods go hand in hand with a as a partner and go-to source. We a permanent fixture of NYC – textile healthy lifestyle, understanding why hope to weave sustainability into recycling, building-wide and school-wide purchasing local foods is good for the every component of city life so that recycling programs, farmers markets, environment, and taking action to being green is second nature. composting, green spaces and gardens, improve their city. It’s Easy, It Matters! GREENMARKET

2 grownyc 2012 annual report grownyc 2012 annual report | greenmarket 3 What makes a GreenMarket Green? EBT Update Thanks to continued funding from Speaker Christine Quinn and the New York City Council, as well as support from The Farmers Market Federation of Fresh Sustain- New York and the USDA, GrowNYC has established Local ability Produce Centers a national model for operating electronic benefits transfer (EBT) aka Food Stamps at farmers’ markets and greatly expanded food access in NYC. Open-Air Education Producer Profile In just seven years, we have gone from accepting Food for All EBT at 3 markets in 2005, to 50 in 2012. In 2012 Richard Giles of Lucky Dog Farm EBT sales reached over $800,000—a 80,000% GrowNYC has always believed that eating high quality With demand for fresh, local food at the forefront in New Our markets are neighborhood sustainability centers, Richard Giles of Lucky Dog Farm began farming in his increase from when we started the program in 2005. fresh fruits and vegetables is a basic right and that demand York City, our farmers are building greenhouses, high where residents can buy local food, recycle textiles and native Mississippi, so when he moved to the 40 acres he This tremendous increase demonstrates just how for healthy choices exists throughout our city. By pairing tunnels, and finding additional land to maximize their batteries, and drop off food scraps to be composted. now keeps in a rotation of vegetables and small grains great a need and desire exists in New York City for education and opportunity, and with the help of many capacity. This means more food for sale, and more variety Engaging customers on their weekly visits offers an in Hamden, NY, he had to learn to adapt to an entirely fresh, healthy food. Additionally, EBT has become a dedicated partners, you can create demand. We know that than ever in the market, with new products ranging from opportunity to further educate about leading an even different climate. “I had to learn to farm again,” he said. critical supplement to farmers who depend on these if you provide access and affordability, you can fill that hard cider to Finnish rye bread. more sustainable life here in New York City. “The only thing that’s the same is that we have good soil, markets for survival, with some participating farmers demand. but everything else—from the crops to the weather—is reporting that EBT sales comprise between 25-50% of This year, our public education initiatives included different.” While he misses growing southern staples like their total income. In its 36th season of connecting regional farmers with the environmentally themed pop-up classes taught at the black eyed-peas and okra, he’s learned to take pleasure GrowNYC’s nutrition and wellness initiatives, the New York City community, Greenmarket was proud to open Union Square Greenmarket by faculty from the New in producing crops that do well in colder weather like Federal Farmers Market Nutrition Program, and four new market sites in the Bronx, Queens, and Brooklyn. School, partnering with the Mayor’s Office of Long broccoli, cauliflower, and Brussels sprouts. In collaboration with the Manhattan Borough President Term Planning and Sustainability to launch a campaign WIC Vegetable and Fruit Checks, as well as the NYC and the Frederick Douglas Boulevard Alliance, we held to curb the use of plastic bags. And, thanks to a grant For the last 13 years, Lucky Dog has subsisted on profits Department of Health and Mental Hygiene’s Health a popular pop-up Greenmarket in Harlem, the city’s first from the Ball Canning Company, we deployed chef from wholesale accounts and sales at small markets Buck Program, are the cornerstone of ensuring that nighttime farmers’ market, so that residents could shop on Robin Puskas to markets all over the city, where she led upstate, but just over a year ago, Giles decided to shift all New Yorkers have access to nutritious and fresh their way home from work. cooking demonstrations on how to safely and properly more toward direct sales, and joined the Greenmarket “I really appreciate Greenmarket— products grown on family farms in the New York preserve the local bounty of fruits and vegetables by program. “I decided to move toward doing more they’ve really gone out of the way region. In recent years, Greenmarket has grown beyond the jamming, pickling, and canning them. NYC Department direct sales because I like having the contact with our to make our lives better. They have farmers’ market model. We are creating new programs of Health’s Stellar Markets and Cornell Cooperative customers.” He now drives down to the city on Thursdays, been professional and helpful. They to respond to emerging needs. Our 11 Youthmarket farm Extension continue to lead nutrition classes and offer makes deliveries to restaurants, then sells at Union Square understand that it is good to have stands ensure that neighborhoods lacking access to fresh free cooking demonstrations at our markets, and we and Fort Greene Greenmarkets on Fridays and Saturdays. fresh food in the city—and are able 50 produce are served. We’ve expanded our EBT program so have partnered with the New York City Food Book Fair What has he learned from his new customers? What and to raise consciousness about what it that Food Stamp recipients can use their benefits to shop to curate a series of at-market cookbook signings with how they like to cook. At their suggestion, he started takes to get it here.” 40 at almost all of our markets. And we’ve begun accepting visiting authors. to grow sunchokes and fingerling potatoes. Brooklyn —richard giles 30 food scraps for compost at a number of Greenmarkets, restauranteur Andrew Tarlow is a regular shopper, buying 20 filling a demand from New Yorkers seeking to live more Outside of the market, this fall, our panel discussion potatoes and Tuscan kale for his establishments Roman’s, sustainably. Most importantly, we launched Greenmarket series The Educated Eater called together experts Diner, and Marlow and Sons. losses. The valuable funding helped pay bills they wouldn’t 10 to inform on food labels and growing practices, the have been able to cover otherwise. In the spring, a second Co., the City’s first regional wholesale food distributor, 0 that brings farm-fresh regional products to restaurants, resurgence of growing rye in our region, and wholesale After last year’s Tropical Storm Irene wiped out $175,000 round of funding was administered, just as the 2012 season 2005 2012 bodegas, grocery stores, and GrowNYC’s own programs distribution of local food—highlighting both the worth of crops on Giles’s farm, Greenmarket was able to got underway. Happily, this season has been better than 54 greenmarkets across 5 boroughs NUMBER OF MARKETS ACCEPTING FOODSTAMPS throughout the city. challenges and solutions to this complex problem. give Lucky Dog an assistance grant to help recover their the last.

4 grownyc 2012 annual report | greenmarket grownyc 2012 annual report | greenmarket 5 Fresh Pantry Project Since beginning distribution in June 2012, Greenmarket Co. has:

GrowNYC’s Fresh Pantry project is yet another way that Developed relationships with Distributed over 10,000 Developed in-store Directly supported Greenmarket farmers supply our city with fresh, local 16 wholesale growers and cases of locally-grown branding to assist food Greenmarket’s Regional produce. Through this program, Greenmarket farmers food hubs in New York State, produce to more than retailer clients like grocery Grains project by donate what they grow to NYC’s food pantries, soup New Jersey, and Pennsylvania, 80 customers, including stores and bodegas providing distribution kitchens, homeless shelters, and transitional living including the Rondout Valley GrowNYC’s own 11 distinguish Greenmarket services between facilities—and they’ve been doing it since 1983. Growers’ Association, Upstate Youthmarket farm stands Co. products as local regional producers of Growers and Packers, and and 5 Fresh Food Box and tell the story behind grains and flours and By connecting regional farmers with economically participants in the Wholesale programs in underserved our products to their wholesale buyers in disadvantaged New Yorkers, Greenmarket and our Farmers’ Market in the Bronx neighborhoods customers NYC partners—City Harvest, and the NYC Coalition Against Hunger, along with food pantries and organizations program expansion across the city—are helping to address hunger and Greenmarket Co. has far exceeded our projections, reaching approximately build community around healthy, local food. In 2012, farmroots Greenmarket Co. $15,000/week and over $140,000 in sales through December 2012. New Yorkers in need received nearly one million pounds of food from Greenmarket farmers. In 2011, Greenmarket and the Open Space Institute We are continuing to train and support beginning “Buy local” seems to be on everyone’s lips, and direct- partnered to develop and complete a comprehensive farmers in the region through our 3-month whole farm to-consumer sales of agricultural products in the survey to assess the status and needs of farm planning course, Farm Beginnings: La Nueva Siembra, U.S. have increased dramatically in the past 10 years. businesses. We found that nearly half of land-based participatory workshops, and one-on-one technical However, in spite of consumers’ growing demand farmers will be retired by 2030. However, 56% do not assistance. for locally, sustainably produced food, regional food have a plan for who their successors will be, how they systems often lack the infrastructure and support will recover their equity to retire, or how their farms will Additionally, this year we joined the national Farm systems needed to move locally grown food in wholesale stay in production. Beginnings Collaborative, which has allowed us to volumes to buyers. connect with twelve similar beginning farmer training Thanks to generous funding from the Doris Duke programs throughout the country, and has strengthened In response, this year GrowNYC launched Greenmarket Charitable Foundation, the FARMroots Program launched our whole farm planning curriculum. Co., New York City’s first and only “food hub” dedicated in September 2012 to address these needs by providing to supporting regional food producers by making their business, financial, legal, and marketing support to all There are 22 participants enrolled in the 2012 products available to wholesale buyers throughout Greenmarket producers. FARMroots (Farm Assistance Farm Beginnings: La Nueva Siembra training course, from the city. Currently operating out of City Harvest’s Retention & Management) is offering a scope of countries including Sierra Leone, Turkey, China, Guyana, refrigerated warehouse facility in Long Island City, resources to serve all of our Greenmarket farmers, India, and Grenada. In 2012 we expanded Greenmarket Co. purchases product by the case or bin building on GrowNYC’s New Farmer Development our Farm Beginnings outreach and enrolled 14 from mid-sized regional growers, aggregates clients’ Program which targets immigrants with farming U.S.-born participants who are also hoping to parlay their orders, and makes deliveries throughout NYC. experience. past farming and gardening experience into new farm businesses. Our clients include supermarkets, restaurants, specialty grocers, caterers, bodegas, senior centers, non-profit FARMroots is expanding with a new dedicated staff person on board. To-date, we have: organizations, and our own food access programs in underserved neighborhoods such as Youthmarket farm Established an Created a needs Created a database Begun to develop Developed stands and the Fresh Food Box group buying program. advisory board made assessment of pro bono/low cost evaluation metrics partnerships to All profits go back into the program and supporting other up of producers with application that will assistance leverage additional GrowNYC initiatives. various degrees of refine FARMroots resources farming experience menu of services

6 grownyc 2012 annual report | greenmarket grownyc 2012 annual report | greenmarket 7 PRODUCER PROFILE R & R Produce

The worst had happened: last year’s Tropical Storm Irene picking up from the wholesale Greenmarket in the GrowNYC staff organized a tour of the Bautista’s farm “Throughout the week I put my compost destroyed over 90% of Rogelio and Yesenia Bautista’s Bronx and delivering to schools in Brooklyn for the NYC for Joe, and it was then that Rogelio decided to plant a Turning Spoils into Soil “leftovers” in the freezer (often times it black dirt fields of glossy onions, jumbo carrots, and Department of Education’s Garden to Café program. This 500-foot sample row in the spring with a variety of kale takes up the entire space of my freezer) Mexican specialty herbs. This was the Bautista’s fourth provided the Bautistas with much-needed income that that he thought might work well. The kale was perfect for and Saturday mornings I pack it all up and year running their own farm, R & R Produce, which they allowed them to keep their truck, but something more processing, the Bautistas planted more, and by the fall Food Scrap Collections Grow head to the Greenmarkets with my dog (he started after taking the NFDP training course in 2008. The surprising and transformative happened: they found a new had sold over 1,000 pounds of kale to NY Naturals. enjoys trying to grab up fallen pieces from Last year, staff from our Greenmarket and Office of With generous funding provided by New York City Bautistas were now seeing the down side of transitioning customer. the ground). Recycling Outreach and Education programs teamed up Council Speaker Christine C. Quinn, this program from farm workers to farm owners: with ownership comes The Bautistas also began supplying GrowNYC’s to plan and launch a food scrap collection program at began in March 2011 and in its first 13 months, diverted risk. Adding to their stress was a 15-foot box truck that At the Wholesale Greenmarket, Rogelio had developed Youthmarkets in the fall. With just two shipments they 7 Greenmarket locations. This program complemented 441,000 pounds of food scrap for composting. Based they had purchased that year to be able to bring more relationships with buyers and the Greenmarket Co. staff. sold about $1,600 worth of product. Next year, the existing, ongoing Greenmarket food scrap collections on the success of this program, GrowNYC partnered to their loyal Greenmarket customers. With monthly He met Joe Orr from NY Naturals, a company that makes Bautistas will plant 5 acres of kale to supply NY Naturals conducted by community partners Lower East Side with the NYC Department of Sanitation to launch payments and no income—it seemed like an impossible kale chips, via an introduction by Greenmarket Co. Joe with approximately 1500 pounds per week during peak Ecology Center, Western Queens Compost Initiative, and the Greenmarket Food Scrap Compost Program. 25 situation. was interested in finding a local farmer who could grow season. Working together, the NFDP and the Wholesale kale specifically for his products—Rogelio had been Greenmarket staff were able to facilitate the right the Ft. Greene Compost Project. Greenmarkets now have food scrap collections sites, of As luck would have it, the wholesale Greenmarket was considering growing for the wholesale market because relationship between farmer and buyer, and turn disaster which 21 are managed directly by GrowNYC. expanding and was in need of a delivery driver with it would allow him more time on the farm to focus on into success. DSNY services 16 of these locations, providing a truck. Rogelio started making bi-weekly deliveries, production, instead of spending long days in the market, 64-gallon toter carts loaded with wood chips for the which he enjoyed less. public to deposit their food scraps. All of the food Wholesale Greenmarket scraps collected are composted locally at DSNY- I belong to one of the local CSA’s in the area Open March through December, the Wholesale managed composting sites or community composting and while I regret not always being able to Synergy of Greenmarket is New York City’s only open-air wholesale partner locations. We have successfully diverted nearly use it all, I’m glad that instead of throwing 1 million pounds of food scraps diverted from disposal out the old veggies and having them become GrowNYC Programs farmers’ market. Located in Hunts Point, Wholesale Greenmarket offers over 100 local and regional farm-fresh for composting from over 36,000 “donors.” GrowNYC garbage, that they are able to essentially Turns Disaster products including fruits, vegetables, herbs, plants, and has plans to work with DSNY to continue expanding become useful again when I bring them in into Successful flowers at competitive wholesale prices and quantities. the program even further to give more New Yorkers an for composting. I like that you guys have New Marketing Wholesale Greenmarket vendors grow their own produce opportunity to convert their food scraps into “black pamphlets on composting at home (both gold.” Stay in the loop… compost happens! Opportunities and sell direct to NYC buyers. Straight from the farm indoors and outdoors) and have given them each morning, their products travel a short distance, to my mom who lives outside the city. ensuring premium quality, food safety, and traceability. COMMUNITY Compost Partners My family has been composting at Grand The market is open to the public during operating hours Lower East Side Ecology Center Army since GrowNYC began collecting and serves a multitude of wholesale buyers such as Earth Matter there. My two sons, ages 3 and 6, enjoy grocers and restaurants. The Wholesale Greenmarket is coming along and helping scrape out our also the primary source of fresh produce for GrowNYC’s BIG!Compost (formerly Western Queens buckets while we catch up on the composting Youthmarket and Fresh Food Box programs. Thanks Compost Initiative) news. We think it’s fantastic to turn our food to Greenmarket Co. staffing and infrastructure, these Gowanus Canal Conservancy waste into something useful, rather than important food access programs were able to source Added Value/Red Hook Community Farm carting it several states away to a landfill.” produce from the Wholesale Greenmarket more New York Restoration Project/Sherman efficiently and effectively in 2012. Creek —steven o’neill, brooklyn, ny

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MANHATTAN Union Square - EBT Accepted! Mt. Sinai Hospital – EBT Accepted! New York Botanical Garden – (Year Round) (June-November) EBT Accepted! Staten Island Ferry Whitehall Terminal – East 17th St. & Broadway E 99th St btw Madison & Park Aves. (July– November) EBT Accepted! Mon., Wed., Fri., & Sat. 8AM – 6PM Wednesday 8AM – 5PM Westchester Ave & White Plains Rd. (Year Round) Friday 8AM – 5PM 4 South St., Inside Terminal NY/NJ Port Authority Bus Terminal Columbia University - EBT Accepted! Tuesday & Friday 8AM – 7PM (Year Round) (Year Round) Parkchester/Virginia Park – 8th Ave. & 42nd St., inside North wing Broadway btw 114th and 115th Sts. EBT Accepted! Bowling Green - EBT Accepted! main concourse Thursday & Sunday 8AM – 6PM (July - November) (Year Round) Thursday 8AM – 6PM 149th St. & Morris Ave. Broadway & Battery Pl. Ft. Washington - EBT Accepted! (S. of hospital entrance) Tuesday & Thursday 8 AM - 5PM Dag Hammarskjold Plaza – EBT Accepted! (June – November) Tuesday and Friday 8AM - 3PM (Year Round) 168th St & Ft. Washington Downtown PATH E. 47th St. & 2nd Ave. Thursday 8AM – 5PM (Year Round) Wednesday 8AM – 4PM QUEENS W Broadway – Barclay St. & Park Pl. 175th Street – EBT Accepted! Tuesday 8AM – 6PM Rockefeller Center (June - November) Astoria – EBT Accepted! (July - August) W 175th St. & Broadway (July - November) City Hall Park – EBT Accepted! Rockefeller Plaza at 50th St. Thursday 8AM – 5PM 14 St. btw 31st Ave. & 31st Rd. Youthmarket (March - December) Wednesday, Thursday, & Friday 8AM – 6PM Wednesday 8AM - 3PM Chambers St. & Broadway Inwood – EBT Accepted! Tuesday & Friday 8AM – 4PM 57th Street - EBT Accepted! (Year Round) Sunnyside Gardens - EBT Accepted! (Wed May – December, Sat April - December) Isham St. btw Seaman & Cooper (June - December)

Through Youthmarket, families in underserved YOUTHMARKET sites AND PROJECT PARTNERS greenmar k ets Tribeca – EBT Accepted! West 57th St. & 9th Ave. Saturday 8AM - 3PM Skillman btw 42nd & 43rd Sts. communities now have increased access to farm fresh (Year Round) Wednesday & Saturday 8AM – 6PM Saturday 8 AM – 4 PM Cypress Hills ym, brooklyn Greenwich & Chambers Sts. food. GrowNYC’s youth-led farm stands help young Cypress Hills Local Development Corporation Wednesday & Saturday 8AM - 3PM Tucker Square – EBT Accepted! BRONX Jackson Heights / Travers Park – people earn money, gain job experience, and learn EBT Accepted! roberto clemente plaza ym, bronx (Year Round) small-business skills while farmers in the New York Tompkins Square – EBT Accepted! W 66th St. & Columbus Ave. Poe Park – EBT Accepted! Year Round South Bronx Overall Economic Development Corporation City region achieve higher revenue through access to (Year Round) Thursday & Saturday 8AM – 5PM (July - November) 34th Ave. btw 77th & 78th Sts. East 7th St. & Ave. A Grand Concourse & 192nd St. Sunday 8AM - 3PM underserved markets. This year, GrowNYC operated LOWER EAST SIDE YM, MANHATTAN Sunday 8AM – 6PM - EBT Accepted! Tuesday 8AM - 3PM Henry Street Settlement 79th Street 11 Youthmarkets throughout the city in collaboration (Year Round) Atlas Park/Glendale - EBT Accepted! Stuyvesant Town – EBT Accepted! with community partner organizations, employing Riverdale YM, BRONX W 78 & 81st St. & Columbus Bronx Borough Hall – EBT Accepted! (June - November) more than 60 teens and distributing more than 90,000 (May - November) Sunday 8AM - 5PM (July - December) Cooper Ave. & 80th St., inside Riverdale Neighborhood House Stuy-Town Oval, 14th St. Loop & Ave. A Grand Concourse &161 St. shopping plaza pounds of fresh produce in neighborhoods of NYC. Marble Hill YM, BRONX Sunday 9:30AM – 4PM 82nd Street/St. Stephens - EBT Accepted! Tuesday 8AM – 6PM Saturday 10AM - 4PM Bon Secours New York Health System Year Round This season, Youthmarket sourced all of its fresh St. Mark’s Church - EBT Accepted! E 82nd St. btw 1st & York Aves. Crotona Park – EBT Accepted! Corona – EBT Accepted! produce – nearly $100,000 worth – via Greenmarket Brownsville YM, brooklyn (May – November) Saturday 9AM – 3PM (July – November) (July – November) East 10th St. & 2nd Ave. Co. In past years, Youthmarket handled procurement Brownsville Partnership Crotona Pk S & Clinton Ave Roosevelt Ave. & 103rd St. Tuesday 8AM - 7PM 92nd Street – EBT Accepted! Saturday 8am - 3pm Friday 8AM – 5PM on its own, sometimes picking up produce at three Brownsville Recreation Center (June - December) different farmers’ markets to supply one farm Abingdon Square – EBT Accepted! Lincoln Hospital – EBT Accepted! Elmhurst Hospital - EBT Accepted! Kensington ym, brooklyn 1st Ave. btw 92nd & 93rd Sts. stand. Sourcing via Greenmarket Co. has allowed (Year Round) (July - November) (July – November) Councilmember Brad Lander Sunday 9AM – 4PM Youthmarket to access a wider range of local farmers W 12th & Hudson Sts. 149th St. & Morris Ave. 41st Ave. btw 80th & 81st Sts. Family Cook Productions Saturday 8AM - 2PM (S. of hospital entrance) Tuesday 8AM - 5PM and their products as well as benefit from economies 97th Street – EBT Accepted! (Year Round) Tuesday and Friday 8AM - 3PM Ridgewood ym, queens of scale and more streamlined logistics. W 97th St. & Columbus Ridgewood Local Development Corporation Friday 8AM - 2PM Myrtle Avenue Business Improvement District

McKinley square ym, morrisania, bronx Market days, times and locations are subject to change. For the most up-to-date market GrowNYC’s Learn It Grow It Eat It information, please call (212) 788-7476 or visit GrowNYC’s website, www.grownyc.org

10 grownyc 2012 annual report | greenmarket grownyc 2012 annual report | greenmarket 11

Socrates Sculpture Park – Brooklyn Borough Hall - EBT Accepted! EBT Accepted! (Year Round) (June – November) Court & Montague Sts. Vernon Blvd. & Broadway Tuesday, Thursday, Saturday 8AM – 6PM Saturday 8AM – 4PM Carroll Gardens - EBT Accepted! Douglaston - EBT Accepted! Year Round Making (July – November) Carroll btw Smith & Court Sts. LIRR Station at 235th Street & 41st Ave. Sunday 8 AM – 3 PM A Dent Sunday 8AM - 3PM Grand Army Plaza – EBT Accepted! Forest Hills – EBT Accepted! (Year Round) Textile (July – December) NW Entrance to Prospect Park Recycling Queens Blvd. & 70th Ave. (Post Office) Saturday 8AM - 4PM Expands Again! Sunday 8AM – 3PM Bartel-Pritchard Square - EBT Accepted! (May - November) STATEN ISLAND Prospect Park West & 15th Street Starting with just one market in 2007, GrowNYC’s St. George - EBT Accepted! (inside Park entrance) (May - November) Wednesday 8AM - 3PM textile collection program has skyrocketed to 19 St. Mark’s & Hyatt Sts. Greenmarket locations, and 20 opportunities each Saturday 8AM - 2PM Cortelyou – EBT Accepted! week for the public to recycle their unwanted Year Round greenmar k ets bedspreads, jeans, and everything in between. The Staten Island Mall - EBT Accepted! Cortelyou Rd. btw Argyle & Rugby (June – December) Sunday 8AM – 4PM program has now diverted over 1.8 million pounds Richmond Ave. Entrance (Parking Lot) of textiles from disposal for reuse or recycling. Saturday 9AM – 4PM Borough Park – EBT Accepted! Fresh Food Box Over 100,000 New Yorkers have participated in this (July – November) 14th Ave. btw 49th & 50th Sts. convenient program – over 35,000 this year alone! BROOKLYN Thursday 8AM – 3PM And as a result of the expansion, we are now close to This season, GrowNYC launched the Fresh Food Box, a audrey hilliard (a queensbridge food box regular): our goal of at least one textile collection location in Sunset Park – EBT Accepted! Greenpoint / McCarren Park - each borough. Next year: the Bronx EBT Accepted! (July - November) group produce buying program that allows customers to “I’m trying to eat better and this is a great way to do it. (Year Round) 4th Ave. btw 59th & 60th Sts. purchase boxes containing a variety of fresh, locally grown When you have vegetables in the fridge, every time you Union & Driggs Saturday 8 AM - 3PM vegetables and fruits on a weekly basis. An outgrowth of open the door it’s a reminder to eat something healthy. Textile partner: Wearable Collections Saturday 8AM - 3PM I’ve learned how to cook some new things too. I’d never Bay Ridge – EBT Accepted! our YUM Fresh Food Project in Washington Heights, now Williamsburg – EBT Accepted! (May – November) residents in Queensbridge, Bed-Stuy, and East Harlem seen a spaghetti squash or Swiss chard before it showed (July - November) 95th St. & 3rd Ave. place orders one week and the next week pick up boxes up in the bag.” Havemeyer St. & Broadway Saturday 8AM – 3PM containing 8–10 seasonal items sourced from Greenmarket Thursday 8AM - 4PM clint davis (another queensbridge regular): “It’s Bensonhurst – EBT Accepted! Co.’s network of local family farms. Customers can pay in not impossible to get produce around here, but what Fort Greene Park – EBT Accepted! (July – November) cash and EBT, and staff and volunteers provide resources you’ve got here is a lot fresher than what is in the store. (Year Round) 18th Ave. btw 81st 7 82nd Sts. on how to store and prepare the produce in each week’s Sunday 9AM – 4PM Washington Pl. & DeKalb order to help clients make the most of each week’s box. It tastes a lot better. And it’s a good quantity in the box Saturday 8AM - 5PM too.” Windsor Terrace-PS154 – EBT Accepted! For their time, volunteers get a free box each week. (July – November) e. harlem fresh food box customer:“I’m trying to 11th Ave. btw Sherman & Windsor Pl. What people are saying about the Fresh Food Box: Sunday 9AM – 3PM eat healthier, and my doctor says fruits and vegetables are essential. I’m so glad I found this program because Market days, times and locations are subject to change. For the most up-to-date market I’m actually enjoying preparing this produce, and I like information, please call (212) 788-7476 or visit GrowNYC’s website, www.grownyc.org coming each Saturday to see what is in the box.”

12 grownyc 2012 annual report | greenmarket grownyc 2012 annual report | greenmarket 13 open space greening

One of the key elements of GrowNYC’s Open Space Greening (OSG) program is the ability to foster the connection between food, people, health, and the environment. We partner with neighborhood residents to establish buy-in to create and sustain community gardens, parks, and green oases. GrowNYC provides soil, trees, flowers, garden furniture, design advice, and significant technical and material assistance to Garden in the Sky: Via Verde and Development. Cypress Hills Local Development Corp. New Site: KaBOOM! Playground approached the City to develop the site and in April, create and/or rehabilitate 1-3 gardens each year on a This year we collaborated on Via Verde, a modern GrowNYC was a major partner in building a KaBOOM! GrowNYC started site work on El Jardin, which now features affordable housing project in the South Bronx, by creating playspace at Grote Street, Bronx: staff and volunteers built substantial level, while helping maintain the more than 35 raised garden beds, 1,000 and 500 gallon rainwater a rooftop farm for residents to use and enjoy. In its first a playground, benches, murals, a children’s garden, picnic harvesting systems, a 200 square foot shade structure, 60 gardens created in prior years. We also partner with season of production, this communal garden featured tables, chess board table tops, and more over a one-week and 25 heirloom breed chickens. NYC HPD, Cypress an assortment of organic, heirloom herbs, vegetables, period while other GrowNYC recycling staff developed organizations like the NYC Department of Parks and Hills Development Corp. and volunteers from Swiss Re, and edible flowers, 1,000 lbs of which were collected and and implemented a recycling plan to make all efforts Timberland, Gotham Bar and Grill, and Bank of America all Recreation’s GreenThumb division to assist in targeted distributed to PS 43 in the Bronx and Neighbors Together zero waste. worked together to make the site what it is today. efforts like post Super Storm Sandy garden recovery food pantry, while some was distributed amongst the Via Verde Garden Club members. Greening Western Queens and rehab. Residents participate in workshops and have Randall’s Island Learning Garden Thanks to support from North Star Fund’s Greening GrowNYC helped tenants form the Garden Club and is access to services, tool lending, donated plant material, The 13,000 sq. ft. urban farm—complete with chickens and Western Queens Fund, GrowNYC built gardens at 5 schools providing ongoing programming for two years. Garden a rice paddy—saw 37 school groups coming through, where in Western Queens in 2012: PS 122 and Young Women’s and open space planning/mapping information they need members participate in monthly workshops in the close to 1,000 NYC school children spent a day outside Leadership Academy in Astoria, IS 230 in Woodside, PS 76, community room, equipped with a full kitchen, allowing to steward green spaces. We encourage school gardens learning and farming. Working in partnership with Randall’s and PS 199 in Long Island City. participants to engage in a variety of gardening and Island Park Alliance, students learned about where their and provide options to those lacking on-site proximal food preparation/tasting demonstrations as well as food comes from, how to grow it, and how to care for egg GrowNYC also completed a 660 square foot addition open space to realize the goal of ‘No Child Left Inside’ take home recipes. laying hens. Healthy food consumption is encouraged as to Long Island City Roots Community Garden, creating students blend healthy beverages using their energy on the much needed gardening opportunities for local residents with mini-grants and other resources. Our contribution New Site Development: El Jardin del Pueblo bicycle blender. With help from Bloomberg volunteers and and neighborhood schools. Together, our new school to the health and beauty of NYC’s urban environment GrowNYC is proud to announce the completion of El Jardin others, RILG has expanded to include an additional 3,000 gardens and the LIC Roots addition will reach 1,500 del Pueblo, a 5,300 square-foot community garden in East square feet of space. We are proud of the positive response students and residents. continues to be substantial for the tens of thousands of New York, Brooklyn. El Jardin is built on 3 previously vacant from students and teachers, who most often leave the New Yorkers who participate in open spaces we assist. lots owned by NYC’s Department of Housing Preservation garden with the question: “When can we come back?”

14 grownyc 2012 annual report | open space greening grownyc 2012 annual report | open space greening 15 Gardener Profile

Yanet Rojas The Peoples’ Garden Ever since Yanet can Rainwater Harvesting Grow Truck remember, she has always loved plants. When she was just 6 years old In 2012, GrowNYC staff installed 7 rainwater harvesting Grow Truck is our mobile tool lending and technical Proyecto was also buying many of their flowers from our growing up in Lima, (RWH) systems including at the Urban Assembly School assistance service. We respond to requests from gardens Annual Spring Plant Sale, and picked up their order in the Annual Plant Sale Peru, that love led her to for Green Careers, Green Gems Community Garden in to lend tools, provide technical assistance, and support late morning. Our volunteers helped her load 19 flats and create a garden where GrowNYC’s 27th Annual Plant Sale returned to Hattie East New York with the Million Trees training program, green-up days, assisting more than 50 neighborhood 74 pots of annuals and perennials into her truck. nobody thought a garden Carthan Community Garden in Bed-Stuy, Brooklyn, and at Altagracia Community Center in Washington greening projects in 2012, including transport and delivery belonged, “a place where and Wishing Well Community Garden in Morrisania, Heights. This brings RWH system collection capability to at GrowNYC’s major renovation sites, giving schools, We dropped off Basia’s tools at 7am. It looked like it would we didn’t have water, we Bronx, and was bigger than ever: over 500 over one million gallons citywide. gardens, churches, block associations, and others be a sunny day, and several of her volunteers were chatting didn’t have soil – it was a community gardens, schools, block associations, and without gardening budgets an opportunity to green the over coffee and donuts. really a kind of desert. And we had a beautiful garden other groups purchased low cost vegetable, herb, At the Urban Assembly School for Green Careers, staff neighborhoods that need it the most. and flower plants. For the second year, we accepted worked with teachers and students to redesign and The next day we arrived to pick up Basia’s tools at 1pm and – the most unique garden in our neighborhood.” SNAP/EBT for edible plants! rebuild their garden shed to accommodate a 250 gallon One of the challenges that community gardeners face she was cleaning them as we pulled up. Her block looked From that starting point, Yanet planted any seed she is having sufficient supplies for large scale work day transformed by the hundreds of newly planted flowers, the could get her hands on, imagining what could come improvement projects where you have willing volunteers smell of fresh mulch, and the clean street. She greeted us from such little packages. “Gardening for me is a Volunteers Make Gardens Grow how but not enough tools for the job. Garden tools like with a smile, helped us load up the tools, and waved as we kind of philosophy, because you are not just growing Our impact in maintaining green spaces is much rainwater wheelbarrows – especially in large quantity – can get drove away to deliver the next tool loan. plants, you are growing yourself – your humanity and greater with sweat equity. Volunteer work days harvesting expensive for those whose green space relies on sweat your soul.” works equity and tight budgets, not to mention the problem that at 21 garden sites this past year help gardens to Thankfully, Yanet has brought that love with her to all us urban dwellers face: where do we store it when not in flourish with TLC and materials. Thank you to her new home in Cypress Hills. “Inside, I think I am use? That’s where Grow Truck comes in and why it is such a the hundreds of individual volunteers who came a person who preserves life.” Noticing that her new valuable resource for neighborhood open space. out to lend a hand and to the following corporate neighborhood did not have enough parks or gardens, volunteer groups: Yanet started to talk with her neighbors and when the Grow Truck to the Rescue Disney rainwater harvesting system. The students prefabricated opportunity came to start a garden, she jumped on Bank of America the walls in their shop class and did much of the work In March, we received a Grow Truck request from Basia board. The process was long, “in the beginning, I was Goldman Sachs to install the new roof and rainwater tank in a 3 day gardening in my mind,” and the work was difficult, Timberland Nikonorow from Proyecto de Embellecimiento: The 137th Swiss Re intensive build out. Street Beautification Project in Harlem. Proyecto wanted to “it was amazing, the people from GrowNYC, they Gotham Bar and Grill clean up their block by clearing tree pits, moving soil, and appeared like a troop and they start working. In one vente-privee Over the summer, our two outstanding NYS Dept. of planting flowers in May, and needed a Grow Truck delivery day we had everything done…if we had to do[clean Deutsche Bank Environmental Conservation interns installed systems of 1 wheelbarrow, 10 trowels, 15 cultivators, 5 hoes, and the site] without GrowNYC, we would still be working Dunn Humby and taught others. They fabricated a bicycle-powered Royalton Hotel 2 shovels. We called Basia to talk about her project, today (over a year). Many people, many hands, one water pump that can increase water pressure to the White & Case explaining that moving soil and plants in tarps was quicker goal – makes small work.” Yanet and her community RKCO garden. Designed by GrowNYC’s Lenny Librizzi, the than moving it in wheelbarrows, so we offered to loan some Sharing what we have did not relent, and they now have a space they are UBS bicycle pump was highlighted at three public events. The tarps too. We also discussed flower varieties, including and what we know is proud of. Yanet brings her three daughters to the Pimco interns also created a report with designs and advice on at the heart of what Alliance Bernstein what plants would do best in their sandy and shady tree garden and sees the effect it has on their outlook and how community gardeners can utilize the various types of Calvin Klein pits. We arranged to drop off tools with Basia early on GrowNYC does. character, “that is something that is making hope grow Tishman Speyer green infrastructure. Saturday and to pick them up the next day. inside of me.”

16 grownyc 2012 annual report | open space greening grownyc 2012 annual report | open space greening 17

Case Study Grow to Learn NYC: the Citywide School Garden Initiative Bronx Manhattan Brooklyn PS 62 t Bathgate Clinton/Hell’s Kitchen Bedford-Stuvesant Alpha Crawford Sunshine Park (1998–2005) Marian S. Heiskell Garden (1997) Family Affair Neighborhood Park (1990)

Across the City, we are working hard to help gardens that garden activities sparked their high schoolers to o In July 2011, GrowNYC Cheryl’s Villa II (1997) sent letters to every bloom at each of the 1,700 public schools, so all of our think critically and holistically about complex issues Bedford Park Harlem First Quincy Street Block Association (2004) Decatur Park (2002) 125th Street Oasis (1996–2000) Kosciusko Garden/Learning Center (1998) school in Hunts Point youngest neighbors have the chance to dig in, learn in a surrounding food security, food justice, media awareness, hands-on and exciting way, and build positive attitudes nutrition, and fair-trade laws, culminating in action to Children’s Aid Society (1998) Progressive Adventure Playland (1987) in hopes of enticing Belmont PS 76 Garden (2002) The Pulaski Playhouse Garden (1999) towards healthy food. Together with the Mayor’s Fund improve their own food choices. Teacher Adam Schwartz them to start a garden. Grote Street Playground and Garden (2012) Good Earth Garden (1980–1992) Spencer Place Garden (2001) There was not a single to Advance NYC, the NYC Department of Education, and reports: “Doubly rewarding at the end of the year when Joseph Cali-Vincent Artuso Park (1988) Harbor Morningside Children’s Center Park NYC Department of Parks’ GreenThumb Division, we they decide to make some change in their life to improve (1990) Boerum Hill registered school garden Crotona Park East ensure that NYC schools have access to garden mini- their food system: students have chosen anything Wyckoff-Bond Garden (1979) in the region. One Angie Lee Gonzalez Park (1981) East Harlem week later, Principal grants, materials, and support needed to start, maintain, from eating breakfast in the morning so they are better Mid Bronx Desperadoes Community Park El Sitio Feliz (1992) Brownsville

ant -A- L (1997) Manfredonia at P.S. 62 and expand successful learning garden programs. By equipped for learning to eliminating soda from their diet to Modesto “Tin” Flores Community Garden Amboy Neighborhood Garden (1982) helping learning gardens grow across the five boroughs, becoming a vegetarian, and everything in between. If the (1981) E. Lincoln Housing Community Garden called the Grow to Learn East Concourse George Washington Carver Community (1997–2002) Grow to Learn increases environmental awareness and experience allows them the space to question what and office. Kenton Hall Neighborhood Garden (1981) “Garden for Living” (2007) Our Lady of the Presentation Garden (1983) healthy food attitudes among NYC’s 1.1 million students how they eat affects public health and the environment, Phoenix Garden (2009) Kindergarten teacher Ms. Johnson, along with five while ultimately having positive impacts on current and then we have met our objectives.” Kingsbridge Lower East Side Kingsbridge Heights Community Center other parents and teachers, began working alongside future consumption behaviors, leading to healthier kids, All People’s Garden (1979) Bushwick It takes a village to grow a school garden. Together with (1997) Creative Little Garden (1979) Howard’s Glen Garden (1994–1997) GrowNYC’s staffer Madeleine Andersen who, thanks communities, and planet. 5th Street Slope Children’s Garden (2006) Children’s Grove/Arboleda de los Ninos our partners, we are working hard to level the playing to funding from the Doris Duke Charitable Foundation, Morris Heights Generation X Cultural Garden (2009) (2006) provides technical assistance to schools in high-need Teachers reported the rewarding experience of watching field for children in terms of health, nutrition, experiential Popham Park (1987) Martin Luther King Jr. Community Park their students munch with delight on raspberries for learning, and so much more. We believe wholeheartedly (1993) Crown Heights areas. Longwood the first time, never before on their plates because that getting outside and experiencing nature and growing Miracle Garden (1983) 1100 Block Bergen Street Association (1982) Wishing Well (2009) Parque de Tranquilidad (1980) 196 Albany Avenue Park/Playground (1995) of cost and lack of availability. At the High School for food will have benefits that last a lifetime. In the fall, P.S. 62 applied for and received a $2,000 Sara D. Roosevelt Park (1996) Eastern Parkway Garden (2005) Grow to Learn mini grant to purchase tools, shade Public Service, the school garden coordinator reported Morrisania Bonner Place Garden (2001–2005) plants, and indoor grow light kits; provide training for Lower Washington Heights East New York Jacquline Denise Davis Garden (1999) El Jardin del Pueblo (2012) teachers and parents; and host a June harvest event. We’ve made great strides towards our vision of a Dorothy K. McGowan Memorial Garden (1999) Elton Court Garden/UJIMA II (2001) Mott Haven In the winter, teachers and committee members garden for every NYC public school: G ar d ens / P l Jumel Ecological Educational Garden (1995) Fannie Barnes Children’s Playground (1992) Wanaqua Garden (2010) attended professional development workshops P.S. 4 – Paradise Garden (1996)

with GreenThumb, New York Botanical Garden, and • 225 schools have registered with Grow to Learn, reaching 55,783 students, Upper West Side The Ujima Garden I (1995) Tremont D.O.M.E. Garden (1979–1995) GrowNYC. In the spring, teachers, students, parents, training over 600 teachers and parents, and making the schools eligible Tremont Community Council Neighborhood for mini-grants and free resources; Ocean Hill and community volunteers joined together to build Park (1989–1995) Hull Street Community Garden (2001)

eight raised beds and fill them with soil. • Distributed $224,956 in mini-grants to help 138 schools start or maintain Staten Island The Miracle Playground (1999–2004) West Concourse Our Lady of Lourdes Garden (1981) learning gardens reaching 1,664 teachers and 37,509 students; Hope of Israel Senior Center (1982) Travis Amateur Softball Association Now 170 New York City elementary students are • 63 schools taste what they grow with Garden to Café events; (1981–1998) Park Slope digging, learning, eating, and experiencing all the Greenspace @ President Street (2006) joys and benefits of school gardens. P.S. 62 harvested • Introduced over 650 NYC educators to Grow to Learn through trainings lettuce, radishes, swiss chard, and basil from the offered by the Department of Education’s Sustainability Initiative; Williamsburg garden and served them in the cafeteria as part of its Placita Infantil (1991) • Delivered over 5,600 cubic feet of soil, compost, or mulch and 300 pieces Sunshine Community Garden (1996) first annual Garden to Café harvest festival. of lumber to schools; and, • Provided direct support to help gardens grow in 49 schools in priority communities suffering from the highest rates of childhood obesity and diet-related illness in NYC.

18 grownyc 2012 annual report | open space greening grownyc 2012 annual report | open space greening 19 Education This year, we saw a group of New York City youth An Example of Water Education in Action: who are passionate about making a change in the 50 Living Environment students at Frances Perkins world around them. They learned about water Academy in Williamsburg studied the state of water quality and then planted and cared for trees that quality throughout the world, the structure of the naturally filter our drinking water. They grew NYC water supply system, and the history and status of Newtown Creek. They then built model fruits, herbs, and vegetables and then talked to watersheds to analyze how water flows through an friends, family, and neighbors about the joys and ecosystem, assessed the permeability of different soils, and conducted water tests to compare the benefits of eating them. They handily deciphered quality of Newtown Creek to NYC drinking water. the fine print on food labels and food packaging and Then, they mulched 36 trees and planted 13 new ones at McCarren Park, thanks to help from the became savvy consumers of healthier choices. They Parks. Dept. came together and devised plans to use more and Their younger fifth grade schoolmates from PS waste less in their classrooms and cafeterias. They 31 planted 1,020 Liriope plants and other shrubs, saw and tasted local bounty and talked to farmers mulched 26 trees and shrubs, spread grass seed Environmental Education over 600 square feet, and spread three cubic yards who are the very roots of our local food system. of mulch, all in McCarren Park. Want to meet a passionate environmentalist who will call you out on non sustainable behavior? Talk to a Habitat Restoration and Water Health This year, we added tree care to our habitat restoration projects, caring for 400 trees. We continue to plant new New York City young person who has experienced This year we created water programming close to home trees and plants, but caring for newly planted trees, many QUEENS by focusing on one local body of water and placing it in GrowNYC education. Environmental Education part of the “Million Trees” initiative, is imperative for their the context of water around the world. Young people in has always been relevant but now it feels urgent to long-term success. Mulching, aerating soil, weeding, Brooklyn learned about Newtown Creek’s history and N E W T O W N C and watering is fun for students and directly supports the R E status, made their own model watershed, and went E help educate and create a generation capable of the NYS Regents Earth Science Syllabus, as it covers water K outside to care for trees – natural filters for our water. retention, soil permeability, and management of storm challenges facing our city and planet – we believe RIVER EAST We continued a decade-long exchange between NYC and water runoff. we’re doing that. the origin of our drinking water. Students participated in 19 restoration projects which resulted in mulching and/ “I found planting trees and McCarren P ark or planting of over 3,250 trees, shrubs, and ground cover removing invasive plants to be plants in 7 NYC parks and on four school campuses along bodies of water in four of the five boroughs and in sections simple and fun because I felt I BROOKLYN of NYC’s watersheds in the Catskill Mountains. was helping the planet!” —darian rivera, dewitt clinton hs student

20 grownyc 2012 annual report | educ ation grownyc 2012 annual report | educ ation 21 leadership profile case study Stacey Granda What’s cooking in the waiting room? DeWitt Clinton High School Nothing may be as depressing and dull as sitting Stacey Granda has around a hospital waiting room. LGE’s teen been involved in outreach staff has come up with a way to make this GrowNYC programs for experience a little less ominous and educational as all four of her years well. at Clinton, co-leading Through a partnership with Bronx Lebanon seven different service Solar Energy and Green Design healthy kids, healthy schools learning projects. Hospital, we conduct nutrition workshops for GrowNYC formed a partnership with Wagner MS in Stacey is a member hospital patients in waiting rooms. Teens lead Manhattan called Healthy Kids, Healthy Schools, funded of the Environmental healthy cooking demos, distribute recipes, host by NYC Council Member Jessica Lappin. Under one roof, Affairs Club at DeWitt a healthy food quiz, and talk with attendees in we are programming seven discrete GrowNYC programs: Clinton, serving as English and Spanish. The experience is eye-opening Learn It Grow It Eat It, Grow to Learn School Gardens, club president for the past two years. Under her for many of the patients and sheds new light on Greenmarket Youth Education, Recycling Champions, Learn It Grow It Eat It leadership, the club’s membership has swelled to the relationship between what you eat and how it Youthmarket, Open Space Greening, and Environmental more than 30 active environmentalists eager to make impacts your body. They really like the food that Education. For an entire year, our staff is educating a change. Learn It Grow It Eat It (LGE) is a youth driven program that Additionally, throughout the year we employ graduates the teens prepare and are amazed to learn that young people about how to lead lives that improve their involves South Bronx high school students in all aspects of our summer program in special projects such as spring healthy, delicious food can be made quickly and personal health and that of the environment around In her second year she and two other club members of the local food movement in NYC. The teens work in garden start-ups, running workshops at health fairs, and many ingredients are available at the nearby LGE them; so that eating, growing, learning, and going green joined Clinton students from the Earth and local community gardens growing fruits and vegetables, targeted outreach such as hospital waiting rooms. Youthmarket from July through mid-November. become second nature. Programming includes pop-up Environmental Science classes on an overnight trip run a weekly Youthmarket farm stand, and teach children farm stands for families, cafeteria recycling roll-outs, with GrowNYC to the Catskill Mountains to plant and adults through interactive activities and cooking LGE helps them to develop social and communication pizza box solar ovens, and more. trees along the Little Delaware River tributary to the Our solar energy curriculum is experiencing a wider demonstrations about healthy eating. They learn for skills in preparation for college and/or the job market. Cannonsville Reservoir, which provides drinking water reach as it is now available to any interested teacher in themselves and then teach others in their community Many graduates from our summer internship have gone to NYC and Westchester County. She returned to the New York City. about the relationship between food, health, their on to work with GrowNYC part-time, conducting outreach, Catskills the following year with fellow club members. community, and the environment. They reach thousands teaching the next generation of LGE participants, Over 6,500 youth have learned about renewable energy of children and adults each year in schools, community maintaining community gardens, and running our Her club is responsible for planting 7oo trees and by constructing their own pizza box solar ovens and gardens, farmers’ markets, health fairs, public libraries, Youthmarket. Reaching beyond our LGE teens, the removing invasive plants in Van Cortlandt Park in the models of green design buildings and streetscapes over and health facilities. larger community benefits from increased food access Bronx, mulching many trees and planting hundreds the years with GrowNYC and many have demonstrated and education around healthy lifestyle choices and of bulbs on the Clinton campus. They have educated them to hundreds of parents, schoolmates, and LGE increases food access in a low-income neighborhood opportunities. peers about the importance of recycling, cared for community residents at mini “solar energy fairs” held at (Morrisania), educates youth and adults on how to the school’s garden, and participated in an effort to schools from the north Bronx to south Brooklyn. read food labels and distinguish between natural and By training the next generation of environmental and launch a school-wide healthy eating drive. processed foods, how to cook with fresh fruits, vegetables civic leaders, we will create a stronger, healthier city in Our energy programs are a great way to get outside, put and herbs, and how to grow plants and care for a garden/ which to live. A majority of teens report that the program Stacey has developed a real passion for students in the role of teachers, and help New Yorkers urban farm, all with an emphasis on promoting the growth has helped them to overcome shyness, develop a good environmental issues and for working to improve learn about energy choices available to them. Several and development of our participating 200 teens. work ethic, learn to interact with different age groups and ecosystems. She has been accepted at the SUNY hundred families have participated in energy workshops cultural groups, become public speakers, and learn the School of Environmental Forestry in Syracuse, NY at the Get Green festival in the South Bronx, our own During the school year we work with four high value of good work, and we consider that a big success. where she will matriculate as a junior after attending Con Edison sponsored Energy Fair, and the New York City schools providing weekly programming and working Hunter College in NYC for her first two years. Department of Parks and Recreation’s Adventures NYC in with additional students through school-sponsored Central Park. internships. From this pool of students, we interview and

22 grownyc 2012 annual report | educ ation hire 15 interns for our six-week paid summer internship. grownyc 2012 annual report | educ ation 23 2012 Highlights

Recycling Champions Greenmarket School Tours served more than 6,000 students, 60% of which qualified as “in-need” and incorporate recycling education into professional NYC has the largest school system in the country. The received Greenmarket Bucks to purchase fresh development opportunities and faculty meetings. biggest share of our waste stream that could easily be produce from the market after their tour. recycled? Paper. Like any good student, GrowNYC put two In 2012 Recycling Champions provided recycling education and two together and created Recycling Champions. With to 2,967 students in grades K-12, and professional Tours took place at 17 Greenmarket locations in schools currently averaging a 14% recycling rate, we are development workshops to 1,088 school faculty and Manhattan, Queens, Brooklyn, and the Bronx. proud to report with one full school-year under our belts, staff citywide. Model school recycling programs were (Columbia, Brooklyn BH, 97th, Un Sq, 57th, Bartel- Recycling Champions has seen recycling increase to 35%- developed at 10 schools citywide, providing 8,000 Pritchard, Mt. Sinai, Astoria, Williamsburg, Tucker, 50% among the 17 schools that participated in 2010-11. students with access to improved and bolstered recycling. Bowling Green, NYBG, 175th, Fort Washington, “My team helped the school Bronx BH, Parkchester, Dag Hammarskjold) With a goal to boost rates at all NYC public schools to at A TAILORED APPROACH to start a better recycling least 50%, Recycling Champions works closely with the Our six-week Seed to Plate curriculum was NYC Department of Education Sustainability Initiative, How best to get the message out about recycling to program. We still check the implemented in spring and fall of 2012 in four Division of School Facilities, and the NYC Department students is a question every school faces. Brooklyn rooms and talk about it.’’ schools located in Brownsville, Cypress Hills, of Sanitation. Together with these partner agencies, Studio Secondary School in Bensonhurst decided that Harlem, and Hunts Point, impacting 600 fifth and —shanice chippy students would be the best messengers. Faculty members participating schools with lagging recycling programs sixth graders. are identified. The school provides GrowNYC access to Destiny Kangas and Irene Tragares knew a few of their Greenmarket Youth Education the entire community, including faculty, administration, students were persuasive recycling advocates and could students, custodians, and parents. deliver presentations around the school to some 800 6th- 12th graders. In order to expand its reach, Recycling Champions Greenmarket Youth Education connects thousands of New The curriculum builds on Greenmarket Youth Education’s English classes, or in self-contained upper elementary is involved with the Department of Education With education and training from Recycling Champions, York City schoolchildren in grades K-12 with Greenmarkets other offerings of Greenmarket School Tours and Meet school classrooms, Seed to Plate helps tell the story of Sustainability Initiative in developing citywide over 30 students working in groups created brief and our farmers. Fun, interactive learning experiences like Your Farmer classroom visits. The lessons provided local food in a way that will motivate greater behavioral recycling trainings. Since 2011, nearly 1,430 public presentations on what to recycle and why, reusing art School Tours at Market and Meet Your Farmer classroom through Seed to Plate cover topics of: agriculture, change. visits help children gain an understanding of how food nutrition, farmers’ markets, and cooking, and includes school sustainability coordinators and 1,200 custodian supplies for posters, and creating PowerPoints or videos. choices impact their bodies, their environment, and their field trips to a Greenmarket and a working farm, guest In the spring and fall of 2012, Seed to Plate was engineers have been trained on NYC’s recycling rules This experiential learning allowed students to consider an important issue in recycling and actively engage communities. visits to the classroom by Greenmarket farmers and chef implemented in four New York City public schools. and best practices in schools. their surrounding community to improve the situation instructors from the Sylvia Center, film viewings, sensory Greenmarket Youth Education collaborates with its sister Over the past several years, Greenmarket Youth Education program, Grow to Learn, the citywide school gardens HOW WE WORK – all while learning public speaking skills and meeting tastings, and hands-on preparation of delicious, diverse, education standards. has focused its programming beyond the market and into and healthy local dishes. initiative, to identify schools to participate, ensuring that We spend an average of 2-3 months establishing the classroom. Unique in its holistic approach and definitely students are exposed to maintaining a garden and growing goals for a school’s recycling program through waste With bins and signs in place, and the entire school well beyond scratching the surface, Seed to Plate is an Designed to be a comprehensive, flexible, and replicable food as well as nutrition, cooking, and the other concepts audits and interviews with the school community. educated, Ms. Tragares’ students designed a recycling interdisciplinary, standards-aligned 5th grade curriculum curriculum used in social science, science, health, or introduced through Seed to Plate Concurrently, GrowNYC provides training and technical bulletin board and created a rating rubric. Every Friday, addressing the need to teach school children about our assistance to help schools meet the basic requirements two monitors checked on every room in the building and food system. Designed in collaboration with the Center for “Your program is fun and good for the environment. If you teach noted participation levels and ensured bins were in the Food and the Environment at Teachers College Columbia for recycling education and infrastructure. We then Seed to Plate to every school, more and more kids could eat more introduce a variety of recycling events, campaigns, right location. This easy follow-up activity led to a fun University, Seed to Plate introduces students to healthful, and classroom curricula designed to engage students competition amongst classes and helped make recycling a mindful eating and why it is important for the health of the fruits and vegetables in school and in their house.” in recycling activities and encourage schools to part of everyday life at Brooklyn Studio Secondary School. environment and community that surrounds them. —derick, 5th grader at ps 62 in the bronx

24 grownyc 2012 annual report | educ ation grownyc 2012 annual report | educ ation 25 GrowNYC’s Office of Recycling Outreach and Education (OROE) helps residents better understand New York City’s recycling rules and establishes innovative programs to help the public reduce, reuse and recycle even more. New York City is a leader in recycling, but we can do more. The ever rising costs of refuse disposal make increased participation in the City’s recycling program continually important. Staff works with the NYC Department of Sanitation (DSNY) to increase the percentage of recyclables diverted from the waste stream and to promote waste reduction, reuse, and composting efforts. Our efforts target areas where we can have the highest impact: NYC apartment buildings. With sometimes hundreds of residents in a building, staff educates and trains building service personnel and all occupants on the methods, requirements, and importance of A Grassroots Approach recycling, including conducting building-specific waste audits. But we do a whole lot more … How OROE Works This year has been our best yet! Every day, across the five boroughs, our recycling outreach GrowNYC’s dedicated outreach staff are now working implement recycling plans at street fairs and other coordinators connect with residents in community in over half the community districts throughout the outdoor community events where it indirectly reached districts we target. Through this process, we gain a better five boroughs to increase recycling awareness and thousands more. understanding of local attitudes toward recycling rules participation. Over the past year, staff met with and programs and lay the groundwork for a focused representatives from 70 residential buildings, including In total, we’ve provided direct face-to-face education to outreach plan. Staff identify specific residences and meetings with 90 building superintendents and over 1,000 250,000 New Yorkers. public buildings that will be contacted during the outreach building residents. In addition, staff participated in over Value added programs help recycling and/or reuse of office of recycling and follow-up phases and builds a database of elected 150 community and public events, providing hands-on items not currently recycled under the city’s curbside officials, community leaders, block associations, and recycling education and materials on recycling, reuse, recycling system. Many of these programs are now being other community groups that can help promote recycling waste prevention, and composting. By participating in expanded by the City of New York to help achieve Mayor and waste reduction in their communities, in some cases, these public events, 94,000 NYC residents learned about Bloomberg’s goal of doubling the current waste diversion outreach and education partnering on events like free Stop ‘N’ Swaps. recycling and received resources to make recycling better rate to 30% by 2017. at home. OROE staff also helped dozens of event sponsors

26 grownyc 2012 annual report | oroe grownyc 2012 annual report | oroe 27 Recycling Olympics

A GREEN THEMED PARTY Bronxites from businesses, community noise organizations, and city agencies gathered at St. Mary’s Park to celebrate Earth Fest, an annual Noise complaints are the number one “Quality of Life Issue” event sponsored by Waste Management, sharing according to the City’s 311 hotline. ideas for innovative ways to green the planet at Mott Haven’s biggest park. “There’s a lot to GrowNYC knows that pollution isn’t just air and water: it’s learn here,” said Levell Peterkin, 40. “You can Stop ‘N’ Swap Community Events: Event Recycling: That noise is drawing more attention is evidenced by the Making Reuse a Habit Raising the Bar on What Can be Done! also noise. Although many of the noise calls to 311 are articles and chapters Dr. Bronzaft has written this past change all the light bulbs in your house to these Protect Yourself and Your Family From directed to city agencies for action, more and more people [compact fluorescent light bulbs],” he said, “I Stop ‘N’ Swap encourages communities to reuse, In addition to OROE’s direct outreach, OROE’s Event year including her contributions to the book Why Noise Dangers of Noise are seeking out assistance from GrowNYC.org and our could cut my electricity bill by 40 percent.” reduce, and rethink “waste.” One of our most popular Recycling Coordinator works with dozens of event Matters (Earthscan, 2011), which she worked on with four resident noise expert Dr. Arline Bronzaft, who responds programs, we are now customizing events around sponsors and producers throughout the year to implement UK co-authors. • Wear earplugs in noisy places, e.g workplace, to New Yorkers seeking help with neighbor noises, not specific themes like swaps aimed just at kids featuring recycling and food scrap recovery at their events. The sports arenas, engaging in sports such as auto generally covered by the city’s Noise Code. While New New York City’s Revised Noise Code establishes a more low tables, tiny garment racks, and book nooks, where educational scope of these efforts literally reaches racing and speed boating, and while riding Yorkers attempt to cope with the daily assault of noises in flexible, yet enforceable, Noise Code, that responds to attending children can revel in the excitement of reuse hundreds of thousands of additional New Yorkers each motorcycles, dirt bikes, and motor scooters. their city, and these too should be lessened, they expect the need for peace and quiet while maintaining New and our increasingly popular Halloween Costume year, while also diverting recovered materials from their homes to be reasonably quiet. York’s reputation as an exciting, vibrant city with a rich Swaps where the costumes too small for your kids this disposal. Whether engaging kids at the South Bronx Earth • Sound-treat your home: Use heavy curtains on nightlife. the windows, acoustical tile on the ceilings and year become something for another child to grow into. Fest in fun, active recycling activities or engaging the indie Noise issues are many and include overhead aircrafts, walls, rugs on the floors, and caulk and seal all music set to recycle at major events like Governors Ball, Brooklyn Bridge construction, neighboring night clubs, etc. Stop ‘N’ Swap invites the public to unload reusable our Event Recycling Coordinator is there to lend creative air leaks to reduce the noise coming in from the items which can be taken home by others for free, solutions to making events greener. Between May and outside. whether or not they have left something in exchange. September OROE assisted in implementing recycling at • Turn down the volume of radios, stereos, and This year OROE sponsored 13 Stop ‘N’ Swap events in AIDS Walk, Governors Ball, Komen Race for the Cure, and iPods. all five boroughs – and is planning more. More than Maker Faire. At these four events alone, OROE recruited 2,300 New Yorkers scooped up everything from shoes 342 volunteers to staff 76 recycling stations reaching • Purchase the least noisy air conditioners and and CDs to tennis rackets and tea cups. While some an audience of 120,000, who recycled some 20 tons of appliances for your homes and keep them in people come to load up on baby clothes and others material, achieving an average recycling diversion rate of good repair. just to clean out their closets, many hang around for over 34%. the satisfaction of watching their old possessions go • Create a demand for quieter appliances such as to a good home. In tough economic times, community hair dryers. swaps allow people in need to save money, keep “I wish to thank you and your staff • Protect your children from noise: avoid noisy items out of the landfill, and prevent waste created by for the successful costume swap places, but when you can’t, cover your child’s producing, packaging, and transporting new things. last week. Parents are still talking ears in these places; don’t buy noisy toys. OROE staff estimates that approximately 85%-90% about how thrilled they are with of the items brought in were taken away. Our goal is their costumes and how much fun • Tell your teenagers about the hazards of noise, to conduct at least one Stop ‘N’ Swap event in each of they had.” such as loud video arcades, concerts, and NYC’s 59 community districts every year. —thea taube, ottendorfer public library headphones.

28 grownyc 2012 annual report | oroe grownyc 2012 annual report | noise 29 To Mayor Michael R. Bloomberg, Members, Contributors, Volunteers, Staff and Friends:

In 2012, GrowNYC turned 42. When I am asked what GrowNYC does, it is tempting to say “Oh, we are the organization that operates the City’s 54 Greenmarkets,” and stop there because everyone has heard of Greenmarket, and that one statement always elicits a positive response. But, just saying that we are the YOU Greenmarket organization dramatically understates the breadth and depth of our work improving the quality of life in our City through many vibrant programs that deal with the essentials of human existence within a community we share with other living things.

Throughout our Annual Report and on our website you can see the impact of GrowNYC’s activities on people M C H AIR and places. Our objective is to involve every citizen in activities that lead to a more healthful and sustainable COMPLETE environment. Sometimes we advocate and teach to bring children and adults into our circle of care. Other times Whether it’s making a contribution or making a we take hands-on direct action to change the impact of day-to-day functions on the environment. And, we create decision, our choices and actions add up in meaningful opportunities for New Yorkers to participate in wholesome tasks for their own benefit and enjoyment and that ways that benefit us all: Recycle. Buy local. Eat better. of others. Finally, we collaborate with governmental institutions, businesses, and community organizations to leverage our expertise and resources and acknowledge how much more can be accomplished through teamwork. Plant a tree. Teach a child. Use less. Give more. US You know about Greenmarket, but please take the time to learn more about our broad portfolio of other programs. Think about all your household wastes and then go to our website for help in preventing waste and recycling that which you can. Visit our Randall’s Island Learning Garden or encourage your neighborhood school How you can help: to schedule a field trip there or participate in our Citywide School Gardens Initiative. Tell your block association about our Annual Plant Sale. Maybe your company or employer would like to participate in a volunteer work Make your gift. day at a community garden. Bring your used clothing to one of our textile collection sites. Sign up for GrowNYC Give in support of this longstanding and valuable NYC institution. L ETTER FR O email alerts. The opportunities for you to join with us in doing something good for yourself, our City, and the Renew your gift. environment generally are many. Make your gift last all year by making a monthly contribution. We are lucky to have a talented and dedicated staff at GrowNYC working under the leadership of our Executive Director Marcel Van Ooyen. Their energy, resourcefulness, and skill bring excellence to all that we do. We also Match your gift. have had wonderful support from the Mayor, numerous City agencies, the City Council, and the NYS Department Double the impact of your gift through your company’s matching gift program. of Agriculture and Markets for which we are most appreciative. And GrowNYC on behalf of the citizens of our City is grateful to the many individuals, companies, and foundations that have supported us. Private sector Share your gift. contributions are needed to support many of our initiatives. We appreciate the trust shown in us by our Put your talents to good use through volunteer work in a program area of interest. benefactors, and please be assured that our organization will do its very best to put contributions to good use in making New York City healthier, cleaner, and sustainable into the future.

Sincerely,

For more information on getting involved, visit www.grownyc.org To stay in touch online, visit www.grownyc.org/follow Robert J. Kafin Chairman To make your gift today, visit www.grownyc.org/donate

30 grownyc 2012 annual report | get involved grownyc 2012 annual report 31 Dear New Yorker, $10,000 + USDA Bain & Company, Inc. Mr. & Mrs. Marvin Mass Via Verde Homes LLC Mr. Peter Becker Mr. & Mrs. Kevin Maloney Louis And Anne Abrons Foundation Perhaps you are reading this in the digital version of GrowNYC’s annual report. If not, we encourage you to Waste Management The Benjamine Hotel Mr. Richard March Alexandria Real Estate Equities, Inc. Wholesome Wave Foundation, Inc. Neuberger Berman The Marlot Foundation O R stay up to date with us via new media like Facebook or our e-newsletters so you can have timely and useful Anderson Rogers Foundation Winrock Mr. Barry Biggar Ms. Katherine McAuliffe information to help you lead a life that has a reduced ecological footprint. It’s an example of how GrowNYC Anonymous Ms. Nanette Bourne Ms. Kelly McClung strives to stay relevant, respond nimbly to emerging issues, and take every sustainable action we can. Other Art of Farming $5,000-9,999 Ms. Jennifer Bolton Ms. Leah McLaughlin Bank Of America Foundation examples include: Merle Brown-Natural Gourmet Monadnock Construction Bon Secours Health System Anonymous Ms. Suzanne Buchta NBC Universal City Harvest Austrian Trade Commission Burberry Mr. & Mrs. Michael Nelson As part of GrowNYC’s decades long commitment to supporting small farmers, we’ve expanded our service Consolidated Edison Company of NY, Inc. Bronx Lebanon Hospital Charina Foundation, Inc. Ms. Liz Neumark offerings to include business, financial, legal, and marketing advice and resources to all Greenmarket producers. Cornell Douglas Foundation Catskill Watershed Corporation Charity Buzz Nippon Steel U.S.A This new project, FARMroots, seeks to strengthen the region’s agricultural field by providing the exact kinds of Disney Worldwide Service, Inc. CitiBank The City Gardens Club of New York City Nutiva

f u n d ers Doris Duke Charitable Foundation CoBank help that farmers themselves have told us are needed to keep farming and farms thriving. J.H. Cohn LLP Perkins + Will Ms. Jacqueline Dryfoos Congregation Rodeph Sholom Ms. Paulette Cole Ms. Lisa Pieroni Fund For Public Health In NY Victoria Contino, Esq. Community Energy Inc. Pimco LLC The ability to take action quickly and creatively is something GrowNYC put to good use in the wake of Super Geoffrey C. Hughes Foundation, Inc. Durst Organization Mr. & Mrs. Michael Cantanucci Mr. & Mrs. Robert Quinlan Storm Sandy: we relocated Greenmarkets and coordinated and assisted in relief efforts including at market Gesso Foundation Farm Aid, Inc. Cowles Charitable Trust Mr. & Mrs. Timothy Quinlan donate-a-bag which resulted in 45,000 lbs. of fresh healthy produce going to in-need communities. We quickly Gotham Bar and Grill Farm Credit East Cares Deutsche Bank Ms. Carolyn Richmond Green Mountain Energy reached out to community gardens in order to assess damage and continue to work on behalf of the 10% that Samuel Goldberg & Sons Cypress Hills Local Development Mr. Jack Rosenthal The William and Mary Greve Foundation, Inc. Corporation Royalton Hotel suffered impacts. Foundation, Inc. The J.M. Kaplan Fund Mr. & Mrs. Roland DeSilva Ms. Julia Robbins Mrs. Marian S. Heiskell The Edith & Herbert Lehman Dunnhumby USA Mr. Nick Scharlatt Two major goals of GrowNYC are coming together at Manhattan’s Wagner MS: educate young people about Hudson River Foundation Foundation, Inc. Mr. & Mrs. Herbert Elish Alison Schneider how to lead lives that improve their personal health and that of the environment around them; and program as NY Community Trust/ Myrtle Ave. District Management Mr. Everard Findlay Richard M. Schwartz, Esq. many initiatives as possible under one roof so that eating, growing, learning, and going green become second Atlantic Philanthropies Associates Fox Rothschild LLP Mr. William Schwartz The Helen L. Kimmel Foundation NRG Energy, Inc. nature. Wagner is serving as a model to demonstrate that, when given the tools and the opportunities, a school, Mr. Theodore Gaeta Mr. Mark Singer The Lucius N. Littauer Foundation The New School Mr. & Mrs. David Gates Slow Food NYC

U TI V E D IRECT X EC business, household, or even an entire city can live sustainably. Mayor’s Fund to Advance New York City Samuel P. Pardoe Foundation Mr. & Mrs. Michael B. Gerrard So-clear Beverages The Andrew W. Mellon Foundation Pfizer, Inc. Google Inc. Stainman Family Foundation, Inc. A natural outgrowth of our work to promote local food and those who produce it is Greenmarket Co., the city’s Mount Sinai Hospital Ridgewood Local Development Grace Communications Foundation Manhattan Borough President first all regional wholesale food distributor. We’re currently supplying supermarkets, restaurants, specialty National Fish and Wildlife Foundation Corporation The Gramercy Park Foundation Scott Stringer New York City Council Riverpark grocers, caterers, bodegas, senior centers, non-profit organizations, and our own food access programs in GreenThumb Community Fund Ms. Stella Strombolis

M E New World Foundation John & Barbara Samuelson Mr. & Mrs. Jeffrey Gural Studio in a School Assoc. underserved neighborhoods such as Youthmarket farm stands. North Star Fund Foundation, Inc, Ms. Lynn Harman Mr. & Mrs. Michael Trahan NYS Department of Ms. Sonia Toledo Sarah & Dave Johnson UBS Of course, what we’re doing, we’re doing with you. Agricultural & Markets UBS Investment Bank Just Food, Inc. UBS Matching Gift NYS Department of White & Case LLP Mr. & Mrs. Robert Kafin Van Itallie Foundation, Inc. We can’t thank you enough for your time, your energy, your support. Together we are getting it done. Remember, Environmental Conservation Village Voice Kanon USA, Inc. Vente-Privee USA it’s easy, it matters. NYS Department of Health Rothstein Kass Verizon Corp. Volunteers Omni New York LLC $1,000-4,999 Mr. & Mrs. Stephen Greenberg Warburg Pincus LLC Pratt Industries Sincerely, Ms. Elissa Kramer Mr. John Warren Randall’s Island Park Alliance Mr. & Mrs. Ziggy Alderman Mr. Jay Kriegel Mr. Warren Webster Mr. & Mrs. Robert Rathe Amerivents Ms. Faith Kruger Weinman Family Foundation Rockefeller Philanthropy Advisors Animal Welfare Approved Landmark West Jennifer & Henry. Wishcamper Rodney L. White Foundation Anonymous Ms. Grace Lee Mr. & Mrs. Andrew Yaeger The Morris & Alma Schapiro Fund Ms. Barbara Aubrey Leroy & Clarkson, Inc. Zipcar, Inc. Mr. Marty & Dorothy Silverman Foundation Robert & Toni Bader Marcel Van Ooyen Levi Strauss Foundation Mr. Jeffrey Zurofsky SIMS Metal Management Charitable Foundation Mr. & Mrs. Alan Locker Mr. Ron Zuzovsky Executive Director Dr. Robert C. and Tina Sohn Foundation Bank of New York Mellon LRN Corporation L ETTER FR O Swiss Re America Mr. Jordan Barowitz LYMI, LCC

32 grownyc 2012 annual report grownyc 2012 annual report 33 $100-999 Ms. Julie Cameron Ms. Lorraine Fogarty Ms. Valerie Hyde Mr. Paul LeGendre Ms. Nadine Orenstein Schatzi Corp. Mr. Gabriel Vallejo Ms. Cynthia Capers Food Foundation Ms. Cheryl Huber Mr. George Leibson Mr. Gary Orgel Ms. Elisabeth Scharlatt Mr. Theo Van Dinter 6 South Broadway Corp. Ms. Ann Carmel Mr. Sam Fox Hudson Valley Burritos Ms. Sarah Leitao Ms. Mary Osri Richard & Marilyn Schatzberg Mr. & Mrs. Marcel Van Ooyen 72 W. 69th Street LLC Cha Cha Hut, Inc. Mr. Paul Freitag Mr. David Hurd Ms. Linda Lennon Mr. David Packer Mr. Ben Schmerler Ms. Michelle Vespa 787 Union Restaurant Corp. Ms. Kendall Christiansen Fried, Frank, Harris, Shriver & Jacobson LLP Ms. Brenda Hurtubise Ms. Chazz Levi Palo Santo, Inc. Mr. Edward Schneider VF Sportswear, Inc. Ms. Erica Adelberg Ms. Patricia Clark Ms. Daisy Friedman Ms. Kathy Hurwitz Mr. Jacob Levin Panini Resources LLC Ms. Julianne Schrader Villa Pacri LLC Ms. Amy Adler Mr. Edmund Cleborne Ms. Hillary Frey Mr. Michael Hurwitz LexisNexis Ms. Mia Parker SDNY 19 Mad Park LLC Mr. Edward Wallace American Express Ms. Jessica Coggins From the Valley LLC Ms. Teresa Huxley Mr. Brandon Lynn Ms. Sylvia Parker Ms. Patricia Seifert Watershed Agricultural Council Anonymous The Cleaver Company Ms. Beth Galton Ms. Catherine Iannaci Mr. & Mrs. Michael Liebman Ms. Laurie Pauker Ms. Lynn Shafran Ms. Dawn Watson Anonymous Ms. Lisamarie Commisso Mr. Joseph Garcia ICI Restaurant Mr. Andrew Liao Ms. Nazli Parvizi Ms. Carrie Shapiro Waverly Restaurant Anonymous Common Cents Garrison Properties LLC IL Buco Corporation Ms. Beth Linskey Ms. Claudia Pearson Ms. Deborah Shapiro Mr. Morgan Weber Mr. David Anderson Cluster Amenities Garrison Highlands LLC IMS Mr. Robert Lock The Perlman Family Foundation Mr. Russell Sharman Mr. Mackinnon Webster Ms. Rose Anderson Ms. Rachel Crawford Gibbs & Soell, Inc. Mr. & Mrs. William Indruk Ms. Markella Los Mr. Darren Perusek Mr. John Sharp Michele & David Smith Weinberg

f u n d ers Mr. Michael Andres Mr. & Mrs. Robert Crosland Mr. Alan Ginsberg Inovative Restaurants f u n d ers Mr. Brandon Lynn Ms. Amy Peters Ms. Gretchen M. Sherman Weleda, Inc. Ms. Eleanna Anagnos Mr. Richard Cunniff Ms. Aimee Good Ms. Lisa Issroff Mr. Antonio Maciel The L.E. Phillips Family Foundation, Inc. Anne and Constantine Sidamon-Eristoff Ms. Kristina Whittaker Angel Feet LLC Ms. Jennifer Cunningham Ms. Maia Goodell I Trulli Rose water Plaza Food Hall LLC A. Siebert Wichcraft Operating LLC Ms. Judith Astroff Ms. Laura Dadich Mr. Kirk Goodrich Ms. Alexsandra Ivanac Ms. Jo-Ann Makovitzky Ms. Susanne Pichler Ms. Kate Sinding Ms. Emily Wiedemann Atwood Consulting, Inc. Mr. Ray Dalio Google Matching Gifts Program Ms. Joan Jackson Mr. & Mrs. Kevin Maloney Mr. Morse Pitts Leslie Singer Corporate Ms. Dovie F. Wingard Ms. Pamela Auchincloss Ms. Martha Bear Dallis Mr. Mark Gordon Mr. & Mrs. Lee Jackson Denise Ofelia Mangen Mr. Ben Pomeroy Mr. Erick Smith Ms. Dorian Winslow Mr. Timothy Aurthur Mr. Joseph D’Ambrosio Ms. Helene Glassman Mr. Omar Jadwat Mr. Steven Marks Ms. Jane Potenzo Ms. Vanessa Kelly Smith Ms. Paula Witman Ms. Katie Bogdanffy Ms. Carolyn Davis Glebocki Farm Jardin Home Brands Marco Polo Caterers LLC P.S. 261 SNR Denton Mr. & Mrs. Ed Wolf Ms. Marilyn Bakun Ms. Doris Derwik Wurgler Ms. Anne Golden Ms. Archana Jayaram Ms. Denise McClean Princessa 62 Corp. Ms. Katherine Spector Mr. Michael Wooldridge Ms. Elisa Balestra Ms. Erika S. Diamond Ms. Laura Goldstein Ms. Bianca Jebbia Mathew & Sonali McDermid Queens Lutheran Church Mr. & Mrs. Arthur Stainman Ms. Jessica Wrenn Mr. Michael Barakiva Ms. Kerry Diamond Mr. John Gorzynski Mr. Gordon Jenkins Ms. Kaitlyn McElhenny Mr. Charles Ramat Ms. Barbi Steinhilber Ms. Julie Wurfel Ms. Savanna H. Barrett Mr. Martin Diennor Grace Church School Jewish Communal Fund Mr. Frederico Mejer Ramire’s Restaurant Stewart & Claire Ms. Doris Derwik Wurgler Mr. Jim Bay Ms. Laura Kinsey Dolph Ms. Mandy Green Ms. Hilary Jewett Mejo. LLC Ms. Vielica Ramos Ms. Andrea Stewart Ms. Jessica Wurwarg Ms. Rebecca Bear Dallis Ms. Heidi Dolnick Ms. Susan E. Green Mr. & Mrs. Dave Johnson L. Messiniff Mr. Christopher Ramsey Ms. Mary Stix Ms. Arlene S. Yarrow Mr. Jon Paul Bernard Mr. John J. Donahue Mr. Francis Greenberg Jomelco LLC Ms. Abja Midha Mr. Drew Ramsey Ms. Emma Storm Ms. Gay Young Beverly Square West Assoc. Ms. Anne Douglas Greenberg Traurig LLP Ms. Patricia Jonas Mr. Alfred Milanese Ms. Nekenasoa Randresihaja Stroock & Stroock & Lavan LLP Mr. Ed Yowell Mr. James Biber Ms. Kimberly Duke Ms. Rachel Greenfield Just Give Mr. & Mrs. James Miller Ms. Roslyn Raskin Suenos Ms. Elizabeth Bilotti Ms. Helena Durst Mr. Samuel Greenfield Mr. Sherman Kahn Ms. Laura Mindlin Red Newt Cellars, Inc. Mr. Kaspar Sykes Ms. Kristie Blasé Ms. Kristen Earls Mr. & Mrs. Michael Greenspan Allen & Samantha Katz Mr. Kemp Miles Minifie Red Rooster Harlem Ms. Zoe Sylvester Mr. Michael Blaise Backer Mr. Abraham Ehrlich Ms. Sally Greenspan Ms. Rachel Kash Mr. John Miscione Ms. Tara Reddi Ms. Eva Tan Ms. Elizabeth Blau Ms. Sheryl Eisenberg Grillo, Ltd Mr. Aaron Kasman Ms. Linda Mitrano Mr. Matthew Reid Taste of Thai Express Bloomberg L.P. Elisabeth Operating Corp. Ms. Cornelia Guest Ms. Sanaya Kaufman Mr. Damian Mogavero Ms. Sara Reid Tasty Biscuit, LLC Blue Mountain Bistro Ms. Marsha Empringham Ms. Kathleen de Guzman Mr. & Mrs. Ryan Keberle Ms. Alison Monk Mr. Joseph Steven Renau Mr. & Mrs. Steve Taurke-Joseph Mr. Russell Bogin Escape Maker Ms. Laurel Halter Ms. Marci Kenneda Ms. Mary Morse Mr. Michael Rieser & Ms. Linda Grasso Mr. Richard Taylor Ms. Antonia Bowring Ms. Elizabeth Evans Ms. Irene Hamburger Ms. Kim Kessler Ms. Merry Muraskin Mr. & Mrs. Robert Rizzotti Mr. Jason Thompson Ms. Blair Boyer Ms. Janice Ewenstein Ms. Claudia Hamilton Mr. Richard King Nambucco LLC Ms. Cheryl Rogowski Tilia Foundation Ms. Margaret E. Boyer Mr. Frederic Fagelman Ms. Lauren Handel Mr. Wolfgang Klier The Natural Gourmet Institute Ms. Ellen Rosen Mr. Tom Toigo Bridgewood Fieldwater Foundation Mr. & Mrs. Feibusch Ms. Krista Harris Mr. & Mrs. Neil Klar NBC Universal Mr. Neal Rosenberg Ms. Sue Torres Dr. Arline Bronzaft Ms. Joan M. Felder Ms. Mary Hawley Mr. David Klopfenstein New Oceana Restaurant Ms. Patricia Rosenbaum Ms. Lucinda Treat Ms. Beth Brown Ms. Christa Ferrick Fitts Ms. Kara Heffernan Ms. Pamela Koch Mr. Gray Newman Mr. David Ross Tri-State Ford Dealers Ms. Merle Brown Mr. & Mrs. Roy Finamore Mr. Steven Heller Ms. Gretchen Kohan Ms. Janice Newman Ms. Haley Rubinson Tulsi Restaurant Ms. Samantha Brown Mr. & Mrs. Eric Fishman Mr. Michael Henderson Mr. Matthew Lamb Ms. Ellen Ngai Ms. Julie Sakellariadis Mr. Will Turnage Ms. Patricia Browne Ms. Keryn Fishman Ms. Susan Herzberg Lamb’s Quarters LLC Ms. Orly Nhaissi Mr. Jordan Sakowitz Mr. & Mrs. Elias Typaldos N.B. Burton Fiasco Group, LLC Mr. Kent Hiteshew & Ms. Patricia Jenny Ms. Francine Lane Ms. Nevia No Jeffrey Salinger Esq. Txoko Inc. Ms. Judy Bunzl Mr. John J. Fitzgerald Ms. Elizabeth Hobby Ms. Gabrielle Langholtz Northern Spy Food Co. LLC Ms. Victoria Sando United Way Ms. Robin Burger Luis Flores-Hernandez & Mr. Jonathan Hochhauser Ms. Kim LaPrete Olives NY, LLC San Francisco Foundation Upper Green Side, Inc. Café Press Stefan Schweinfest Honest Food Company Ms. Linda LaViolette Open Space Institute Ms. Kathleen Sato Mr. Noah Vadnai Calabrun, LLC Ms. Linda Florio Hope of Israel Senior Citizen Center Mr. Daniel Lebor Ms. Ozgem Ornektekin Ms. Karin Schall Valdome, Inc. Ms. Rosemary Calderon

34 grownyc 2012 annual report grownyc 2012 annual report 35 Abrams Godspell Singapore Airlines Marian S. Heiskell Prof. Eric Lane Sonia M. Toledo* Alfred Stadler LifeStyle Gotham Artisanal St. Martin’s Press Honorary Chairperson Hofstra University Wells Fargo Algonquin Books of Chapel Hill Gotham Bar and Grill Sterling Publishing Allied Barton Gotham Steak Storey Publishing Robert J. Kafin, Esq.* John S. Lyons Comm. Veronica White America the Beautiful Fund GRACE Communications Rachel Styer Proskauer Rose Producer NYC Parks & Recreation Areaware Green County Soil and Water Summer of Riesling Aroma Cucina Conservation District SUNY Delhi ______Liz Neumark Jeffrey Zurofsky Astor Center The Green Table Sylvia Center Great Performances ‘wichcraft Aureole Hachette Book Group Tasting Table Richard Abrons* Back Forty West HarperCollins Publishers Telepan Ltd. Partner, First Manhattan Company Lys McLaughlin Pike The Belvedere Hotel Hudson Valley Seed Company Calvin Trillin *GrowNYC Executive Committee/ Beth’s Farm Kitchen, L.L.C Hudson Whiskey Timberland Corporation Pamela Auchincloss Charles S. Ramat Board of Directors Black Balloon Publishing Hurd Orchards Farm & Market Tito’s Vodka Auchincloss/Arts Mgt. Continental Home Loans, Inc. Cristine Blanco Hyperion Trees NY BOGS IESI Sue Torres Jordan Barowitz* Commissioner Janette Sadik-Khan MEMBERS Bon Appetit Il Buco Tortilleria Nixtamal The Durst Organization NYC Dept. of Transportation The Booth The International Culinary Center TRIOMPH Fitness - Health - Wellness The Bowery Hotel Jimmy’s No. 43 Union Square Hospitality Group Dr. Arline Bronzaft Jeff Salinger, Esq. Bread Alone Bakery Joe’s Coffee Union Square Partnership Lehman College, CUNY Shearman & Sterling LLP Broadway Panhandler Jessica Klajman Urban Green Council Brooklyn Academy of Music Klarify Co. Liza Vadnai Victoria Contino, Esq. Barbara S. Samuelson* Brooklyn Brewery KnopfDoubleday Wagner Vineyards Wilson Elser Merrill Lynch The Brooklyn Kitchen Leah Koenig Christopher Wayne Brooklyn Slate Martin’s Pretzels Weleda Comm. John Doherty Axel A. Santiago

IN- K IN D DO N O RS Bronx River Alliance Mimomex Farm Wichcraft NYC Dept. of Sanitation Pfizer, Inc. William C. Carter Momofuku Wilder Quarterly Centrico Natural Areas Volunteers WomansWork Jacqueline Dryfoos Steven P. Salsberg, Esq.* Chelsea Garden Center New York Botanical Garden Workman Publishing Psychotherapist Salsberg Group The Cleaver Co. New York Distilling Company Yogasana Center Clover Club New York Times Christopher J. Elliman* Nick Scharlatt Joel and Ethan Coen The North Fork Table Open Space Institute Foothold Technology Collicchio & Sons NYC DEP Consider Bardwell Farm NYC Department of Parks and Recreation Comm. Thomas Farley, M.D. Eugene Schneur Thaddeus Copeland NYC Food Film Festival NYC Dept. of Health and Mental Hygiene Omni New York LLC Cornerstone Healing NYCares Court Street Grocers Partnership for Parks Everard Findlay Richard M. Schwartz, Esq.* Cowgirl Perkins and Will Everard Findlay LLC Fried, Frank, Harris, Shriver & Jacobson LLP Cuisinart Public The Culinary Institute of America R&R Produce Michael B. Gerrard, Esq. Comm. Carter H. Strickland, Jr. Dallis Bros. Coffee Adam Rapoport Arnold & Porter LLP NYC Dept. of Environmental Protection Giorgio Davanzo Riverpark Edible Communities Rizzoli Publications Eric A. Goldstein, Esq. Stella Strombolis* El Buho San Diego Hat Co. Natural Resources Defense Council Epicerie Boulud The Penguin Press Eva Tan The Experiment The Pilates Boutique Cornelia Guest LoCicero & Tan, Inc. FAIR Vodka The Ritz-Carlton, Millenia Singapore Feast Portland Aaron Sanchez Fontainebleau Miami Beach Palo Santo Foxwoods Theatre Seersucker Framing by Nadia Sesame Workshop

36 grownyc 2012 annual report grownyc 2012 annual report 37 Marcel Van Ooyen Open Space Greening Caroline Hiteshew Executive Director Samuel Forman Fiscal Year 2012 Lenny Librizzi Markella Los Julie A. Walsh Assistant Director Jun Wang Assistant Director Lars Chellberg OPERATING REVENUES EXPENSES Dennis Conroy Michael Rezny Greenmarket Co. Comptroller Rachel Brauser

staff Matthew Mili Olivia Blanchflower Foundations ...... $1,586,376 Environmental Education...... $368,278 David Hurd Project Manager Individuals/Corporations...... $791,669 Greenmarket ...... $3,292,354 Director, Office of Recycling Outreach & Education Office of Recycling Nathan Forster Government Contracts ...... $1,744,972 Hunger, Farmer Development, and Outreach & Education Brian Goldblatt Michael Hurwitz Elizabeth Gregg Contributed Facilities ...... $354,000 Food Projects...... $1,089,378 Director, Greenmarket Christina Salvi Assistant Director Greenmarket Fees...... $3,283,085 Open Space Greening...... $997,304 Gerard Lordahl FARMroots Other Income ...... $461,256 1 Office of Recycling Director, Open Space John Johnson Jonathan Klar Michelle Hughes Greening Program ______Outreach & Education ...... $866,120 Michael Rieser Director Tom Strumolo Ermin Siljkovic Total Operating Revenue ...... $8,221,358 Public Information ...... $43,514 Director Planning & Policy, Jae Watkins Christopher Wayne Greenmarket Vitaliy Piltser Liz Lappin Management and general ...... $599,185 Change in Operating Net Assets . . . . $550,488 Michael Zamm Fundraising ...... $414,737 Director, Environmental Greenmarket Youthmarket ______Education Program Cheryl Huber Ryan Morningstar Assistant Director Total Expenses...... $7,670,870 NON-OPERATING REVENUES finances gr ow nyc Education Liz Carollo Administration Interest & Dividends...... $35,938 David Saphire Cory Cervone Amanda Gentile LGE Coordinator Cathy Chambers Development and Communications Investment Income...... $17,141 Lela Chapman Financial statements for the year ended June 30, 2012 ______Robert Lock Jessica Douglas have been audited by Loeb & Troper, Certified Public Jamie Gaehring Monique Rodriguez Director, Recycling Champions Accountants. The latest annual financial report has been Chris Gatto Natalie Cramer Total Non-Operating Revenue . . . . . $53,079 Lindsay Hincapie Julianne Schrader Laurel Halter filed with the NYS OAG, Charities Bureau, 120 Broadway, Cindy Ma Director, Grow to Learn: Citywide Jeanne Hodesh NY, NY 10271. A copy may be obtained from GrowNYC, 51 School Garden Initiative Margaret Hoffman Change in Net Assets ...... $603,567 Chambers Street, #228, NY, NY 10007. David Hughes Tara LaRuffa Samantha Hill End of Year Net Asset Balance . . . $3,868,497 2 Greenmarket Youth Heather Rubi Education Coordinator June Russell Alexis Stevens Chelsea Whittaker Samantha Blatteis 1. Includes net proceeds of special events.

2. Includes Operating Reserve Fund, temporarily restricted assets and the Board designated investment fund which functions as an endowment.

38 grownyc 2012 annual report grownyc 2012 annual report 39 Keep GrowNYC growing.

1) Go online to growNYC.org/donate 2) Call 212-788-7915 3) Fill out the form below and mail it to: Printed thanks to a generous grant from the Durst Organization GrowNYC 51 Chambers Street, Room 228 New York, NY 10007

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