Sega Europe Renews and Extends Licensing Deal with Avanquest Software Submitted By: Avanquest UK Ltd Monday, 9 June 2008

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Sega Europe Renews and Extends Licensing Deal with Avanquest Software Submitted by: Avanquest UK Ltd Monday, 9 June 2008

Leading UK Consumer Software and Games publisher Avanquest adds further titles to Sega range. Avanquest Software Publishing (http://www.avanquest.com/uk), formerly known as GSP and one of the UK's leading consumer software and games publishers, has had its licensing deal with SEGA® Europe (http://www.sega-europe.com) renewed and extended. The deal will renew the existing agreement that includes the ever popular Sonic Mega Collection (http://www.avanquest.com/UK/play/action/retro/Sonic_Mega_Collection_Plus.html) and Rome: Total War (http://www.avanquest.com/UK/play/action/first-person-shooter/RomeTotal_War.html), whilst also adding a number of new, exciting products to Avanquest’s SEGA range (http://www.avanquest.com/UK/productindex.html?publisher=Sega). The new products, to include the recently released ‘Phantasy Star Universe’ (http://www.avanquest.com/UK/play/action/Sci-Fi/Phantasy_Star_Universe.html), ‘Virtual Tennis’ (http://www.avanquest.com/UK/play/simulation/sports-hobbies/Virtua_Tennis_3.html), ‘SEGA Rally’ (http://www.avanquest.com/UK/productindex.html?page=1&sort=1&type=7&publisher=Sega), and ‘Medieval 2: Total War’ (http://www.avanquest.com/UK/productindex.html?page=1&sort=1&type=7&publisher=Sega), will complement and enhance Avanquest Software Publishing’s range of popular games titles. These new titles will be available in 2008 through major retail outlets including GAME (http://www.game.co.uk), PC World (http://www.pcworld.co.uk), WH Smith (http://www.whsmith.co.uk), Amazon.co.uk (http://www.amazon.co.uk), Play.com (http://www.play.com), Zawi (http://www.zavvi.co.uk), Morrisons (http://www.morrisons.co.uk) and Tesco (http://www.tesco.com). Karl Johns, Business Sector Manager from SEGA® Europe (http://www.sega-europe.com) commented, "We are delighted to extend our agreement with Avanquest Software, who has shown with their excellent sales efforts, how strong SEGA’s properties are beyond the full price and new release business. We look forward to working closely with them for the foreseeable future." Dave Brass, Managing Director of Avanquest Software (http://www.avanquest.com/uk/) said, "The SEGA titles enjoy strong recognition in the market and continue to be popular choices. The new titles are a welcome addition and will complement Avanquest’s gaming portfolio. We have demonstrated our ability and commitment to SEGA over the last two years through the highly successful Rome and Sonic ranges and we will extend our efforts unequivocally to the new titles." Avanquest Software Publishing (http://www.avanquest.com/uk) currently publishes or distributes in the UK a portfolio of titles on behalf of some of the world's best known brands including Disney, BBC, SEGA and Dorling Kindersley through most major software retailers including GAME (http://www.game.co.uk), PC World (http://www.pcworld.co.uk), WH Smith (http://www.whsmith.co.uk), Amazon.co.uk (http://www.amazon.co.uk), Play.com (http://www.play.com), Zawi (http://www.zavvi.co.uk), Morrisons (http://www.morrisons.co.uk) and Tesco (http://www.tesco.com). Avanquest Software Publishing has sold over 300,000 units of SEGA licensed titles since October 2006. Throughout this period, many of the titles have consistently appeared in the top 20 PC entertainment charts (budget price).

Page 1 About Avanquest Software Avanquest Software is a leading developer and global publisher of best-selling personal and professional software designed for utilities, office productivity, communications and mobility worldwide. Headquartered in France, with operating units, subsidiaries and offices located in United States, France, Germany, Great Britain, Italy, Spain, China, Korea, and Japan, Avanquest Software products are marketed in over 100 countries, through e-commerce, OEM partnerships and IT resellers. Founded in 1984 as BVRP Software and listed since December 1996 on Euronext (ISIN FR0004026714), Avanquest Software forms part of the Eurolist, NextEconomy segment and SBF 250 index. In 2006, Avanquest Software posted revenues of €75.1M. Additional information on Avanquest Software is available at www.avanquest.com/uk (http://www.avanquest.com/uk). About SEGA Europe Ltd. SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com (http://www.sega-europe.com). For further information please contact: Matt King / Stephen Denton Media Safari Tel: +44 (0) 1225 731 388 Email: [email protected] / [email protected]

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